The 2018 Retail MArketing & PRomotion Planning Calendar Key dates to consider as a business in 2018. JANUARY MARch National Blood Donors Month Women’s History Month 1 New Year's Day National Nutrition Month 6 1 1 15 Martin Luther King Jr. Day 2 17 St. Patrick’s Day 4 Super Bowl 20 National Ad Day 12 Daylight Savings Time Begins 29 National Mom-and-Pop Business 13 Owners Day 14 30 Begins 14 Valentine's Day 16 19 President's Day

APRIL MAY JUNE Sexual Assault Awareness Month Asian American Heritage Month LGBT Pride Month Autism Awareness Month Jewish American Heritage Month Men’s Health Month National Volunteer Month Mental Health Awareness Brain Awareness Month 1 National Bike Month 5 World Environment Day 7 Passover Ends 5 14 Ends 17 Tax Day 7-11 Teacher Appreciation Week 17 Father’s Day 19 Get To Know Your Customer Day 8 Teacher Appreciation Day 19 22 13 Mothers Day 25 Administrative Professionals Day 15 Ramadan Begins 26 Take Your Children to Work Day 28 27 Arbor Day

JULY AUGUST SEPTEMBER National Cell Phone Month Back to School Events Hispanic Heritage Month 4 Independence Day National Family Fun Month National Food Safety Month 19 Get To Know Your Customer Day Children’s Eye Health Safety Month 3 22 Parents Day National Immunization Month 9 National Grandparents Day 30 International Day of Friendship 7 National Night Out™ 9 Begins 12 International Youth Day 11 Rosh Hashanah Ends 19 World Humanatarian Day 18 Begins 22 Eid 19 Yom Kippur Ends 26 Women’s Equality Day 28 29 National Co ee Day

OCTOBER NOVEMBER DECEMBER Arts & Humanities Month Indian American Heritage Month World Aids Month AIDS Awareness Month Movember Universal Human Rights Month LGBT History Month Adoption Awareness Month 12 Chanukah Begins Dental Hygenie Month 4 Daylight Savings Time Ends 24 Eve Breast Cancer Awareness Month 6 Election Day 25 Christmas Day 1 11 26 8 Indigenous People / 15 America Recycles Day 31 New Year’s Eve 14 National Dessert Day 22 Thanksgiving Day 18 Get To Know Your Customer Day 23 27 National Diversity Day 24 Small Business Saturday 31 26 Cyber Monday