Social Media Toolkit October - December 2020 October

Key Dates in Talking Points Reduce Breast Cancer Risk (National Breast October 2020 Cancer Awareness Month) October is National Breast Cancer Awareness Month. While it’s st 1 World Vegetarian Day impossible to control some risk factors, such as genetics, you can 4th National Taco Day control your nutrition and lifestyle choices. https://www.eatright.org/health/diseases-and-conditions/cancer/ 5th Child Health Day reduce-breast-cancer-risk 6th National Noodle Day • Engaging in physical activity can promote a healthy weight, th which may help reduce your risk of breast cancer. For optimal 9 World Egg Day health, aim for at least 30 minutes of moderate-to-vigorous 10th World Mental Health Day physical activity most days of the week. 15th National Mushroom Day • Foods that are high in dietary fiber, vitamins, minerals and th phytonutrients may help protect against some cancers. 16 World Food Day These foods include a variety of whole grains, legumes, fruits 22nd National Nut Day and vegetables, especially cruciferous and dark, leafy green vegetables. 25th World Pasta Day th • Alcohol intake is linked with breast cancer risk. If you are a 29 National Oatmeal Day female of legal drinking age and choose to consume alcohol, 31st Halloween limit your intake to no more than one serving per day. 4-10: Mental Illness Awareness Week How RDNs Help Individuals with Intellectual 12-20: Bone and Joint Action Week and Developmental Disabilities (Down Syndrome Awareness Month) 17-20: Food & Nutrition Conference & Expo™ During Down Syndrome Awareness Month, learn how registered Down Syndrome Awareness Month dietitian nutritionists are valuable resources for people with intellectual and developmental disabilities, or IDDs. Health Literacy Month https://www.eatright.org/health/diseases-and-conditions/ National Apple Month developmental-disabilities/how-rdns-help-individuals-with- intellectual-and-developmental-disabilities National Breast Cancer Awareness Month • Maintaining good nutritional health may be difficult for National Bullying Prevention Month individuals with IDDs, as some may have problems with National Dental Hygiene Month digestion, medications and holding utensils. • As part of the health care team, registered dietitian National Liver Awareness Month nutritionists have special training to provide patient-centered, National Pasta Month culturally competent nutrition counseling in a range of settings. RDNs can identify strategies for mealtime support and National Seafood Month create individualized menus of food options. Sudden Cardiac Arrest Awareness Month • Registered dietitian nutritionists can connect patients or their family members and caregivers with community resources to Vegetarian Awareness Month help meet their nutritional needs.

Sample Social Media Posts While there is no guaranteed way to prevent breast cancer, you can reduce your risk by eating healthfully and engaging in physical activity. Review these tips during #BreastCancerAwarenessMonth: https://sm.eatright.org/riskbrstcan #eatright Registered dietitian nutritionists are valuable resources for people with intellectual and developmental disabilities, including Down syndrome. Learn more during #NDSAM2020: https://sm.eatright.org/rdnIDDs #eatright Oct. 12-20: Calcium is one of the most essential nutrients when it comes to bone health! During Bone and Joint Action Week, learn how to obtain enough calcium through food sources: https://sm.eatright.org/calciumbones #eatright Do you have proven skills and vision to further the nutrition and dietetics profession? Nominations for some Academy National Election positions are open until Nov. 6! Nominate yourself or a colleague: https://sm.eatright.org/2021election #eatrightPRO There’s still time to register for this year’s #FNCE virtual event! Attendees will experience dynamic educational sessions, earn CPEU, visit the virtual Expo and more: https://sm.eatright.org/20FNCEprogram #eatrightPRO

Academy of Nutrition and Dietetics SOCIAL MEDIA TOOLKIT 2020 | 2 | Attend the first-ever FNCE® virtual experience! Each fall, the Academy holds the world’s largest meeting of food and nutrition experts — thousands of registered dietitian nutritionists, nutrition science researchers, policymakers, health care providers and industry leaders — and addresses key issues affecting the health of all Americans.

As the COVID-19 pandemic continues to create worldwide challenges, the Academy has transitioned the 2020 Food & Nutrition Conference & Expo™, scheduled for October 17 to 20, to a virtual event.

One unique aspect of the virtual experience is the diverse, flexible range of convenientCPEU opportunities. Attendees can earn CPEUs through live educational sessions, research poster presentations, the virtual Expo, FNCE® On-Demand and pre-FNCE® symposiums. Some of the exciting session topics include equity, access and justice; medical nutrition therapy for conditions such as diabetes and chronic kidney disease; food system development and sustainability; technology impacting practice and more.

Attend FNCE® 2020 to connect with fellow nutrition and dietetics professionals from all over the world, in the comfort of your home! Spread the word on social media using the official hashtag #FNCE and follow @eatrightFNCE for timely event updates.

Sample Social Media Posts

At #FNCE 2020, there are many ways to earn #RDNCPE! Review this infographic to learn about this year’s wide range of opportunities: https://sm.eatright.org/fnce20CPE #eatrightPRO There’s still time to register for the #FNCE virtual event experience! Don’t miss your chance to obtain #RDNCPE, attend timely sessions, visit the online Expo and more: https://sm.eatright.org/fnce20reg #eatrightPRO The Academy Foundation will host several virtual events at #FNCE! View this year’s exciting lineup: https://sm.eatright.org/fnce20foundation #eatrightPRO #NoShowFoundationGala #werundietetics During the #FNCE virtual event, learn through expert panel discussions, demonstrations, interviews and more! Here’s a list of the dynamic educational sessions: https://sm.eatright.org/fnce20sessions #eatrightPRO

Academy of Nutrition and Dietetics SOCIAL MEDIA TOOLKIT 2020 | 3 | November

Key Dates in Talking Points Gastroesophageal Reflux November 2020 (Gastroesophageal Reflux Disease Awareness Week) Gastroesophageal Reflux Disease, or GERD, affects about 20 percent 1st Nominations for Diversity Awards and of Americans. Learn more about this condition and how to recognize Grants open the signs and symptoms. https://www.eatright.org/health/wellness/digestive-health/ st 1 Nominations for Membership Promotion gastroesophageal-reflux Grant open • GERD is a digestive disorder in which stomach acids, food and 1st Nominations for National Honors and fluids flow back into the esophagus. It can occur at any age and Awards open may be a temporary or long-term issue. 1st World Vegan Day • The most common symptom is heartburn, but others include bad breath, coughing, nausea, vomiting and abdominal pain. 3rd National Sandwich Day • While there is no cure for GERD, nutrition and lifestyle choices 6th National Nachos Day can help alleviate flare-ups. Certain foods and beverages may

th worsen GERD symptoms, and the timing and amount consumed 6 Nominations for all Academy National also can make a difference. A registered dietitian nutritionist can Election positions due help identify these triggers and assist with meal planning. th 9 National Greek Yogurt Day 4 Fall Foods for Your Family 14th World Diabetes Day Summer’s bounty of tomatoes and peaches may be over, but harvest season has its own advantages such as an abundance of delicious 18th FNCE® 2021 Call for Sessions closes (5 p.m. fall foods. Central Time) https://www.eatright.org/food/planning-and-prep/cooking-tips-and- trends/4-fall-foods-for-your-family 23rd National Eat a Cranberry Day • Pumpkins are full of vitamin A, dietary fiber and potassium. Add 26th Thanksgiving pumpkin puree to hummus, mac and cheese, pancake batter, oatmeal or smoothies. 22-28: Gastroesophageal Reflux Disease (GERD) Awareness Week • Oats are loaded with dietary fiber, and they also support heart health. For breakfast, top oatmeal with nuts, ground flaxseed, Diabetic Eye Disease Month chia seeds and fruits.

Lung Cancer Awareness Month • Apples provide vitamin C and dietary fiber. For a nutritious National Diabetes Month snack, sprinkle apple slices with cinnamon and top with peanut butter. For dinner, add stewed apples to savory foods such as National Family Caregivers Month roasted pork. • A 1-cup serving of cooked Brussels sprouts provides 4 grams of dietary fiber and is a good source of iron. Cut whole Brussels sprouts into quarters and toss with sea salt and olive oil. Or, mix Brussels sprouts with cubes of roasted sweet potato or butternut squash.

Sample Social Media Posts Throughout fall, enjoy the abundance of delicious seasonal foods! Here are some fun, family-friendly ways to serve pumpkin, oats, apples and Brussels sprouts: https://sm.eatright.org/fallfoodsfam #eatright For managing and preventing #diabetes, it’s essential to make smart food and lifestyle choices. Learn why during #NationalDiabetesMonth: https://sm.eatright.org/diabetesnutri #eatright Nov. 22-28: During Gastroesophageal Reflux Disease Awareness Week, learn more about the condition and how it might be managed through food and drink choices: https://sm.eatright.org/GERDnutri #eatright Nominations for the Academy’s National Honors and Awards open Nov. 1! Nominate a colleague who has advanced the nutrition and dietetics profession, exhibited leadership in the field and shown devotion to serving others: https://sm.eatright.org/2021honorsawards #eatrightPRO The Academy offers many resources for nutrition and dietetics professionals to further their education from the comfort of home! Review this list of convenient options: https://sm.eatright.org/learningdistance #eatrightPRO #RDNCPE

Academy of Nutrition and Dietetics SOCIAL MEDIA TOOLKIT 2020 | 4 | Spread the word about National Diabetes Month. About 34 million Americans have diabetes, and more people are unaware that they are at high risk for developing prediabetes or progressing to Type 2 diabetes. Luckily, the condition can be managed or prevented by making smart nutrition and lifestyle choices, and there are many resources to share with your clients, patients and social media followers.

It’s important for people with diabetes to manage blood sugar levels, which requires a balanced eating plan. Encourage your clients and patients to fill half their plate with fruits and vegetables. People with diabetes should choosehealthful carbohydrates, making sure half of all grains eaten each day are whole-grain foods. Promote the importance of physical activity, too. Whether by walking, jogging, bicycling or swimming, being active gets the heart pumping, which helps the body use insulin more effectively.

Share the Academy’s colorful, interactive handouts with patients or clients. Diabetes Guide to Enjoying Foods of the World and Choose Your Foods: Food Lists for Diabetes are both available on eatrightSTORE.

Throughout November, promote the vital role of registered dietitian nutritionists for diabetes prevention and treatment. Don’t forget to share your tips using #NationalDiabetesMonth on social media!

Sample Social Media Posts

A registered #dietitian nutritionist is a valuable resource for people with #diabetes. Learn what to expect when visiting an RDN: https://sm.eatright.org/RDNdiab #eatright #NationalDiabetesMonth Whether or not you have #diabetes, physical activity should be part of your routine. Use these tips to move more: https://sm.eatright.org/exercisediab #eatright #NationalDiabetesMonth Did you know #diabetes affects an estimated 34 million Americans? During #NationalDiabetesMonth, learn about the three main types and how to reduce your risk: https://sm.eatright.org/understanddiab #eatright While people with #diabetes must be mindful of how many carbohydrates they eat, they shouldn’t avoid them altogether. Follow these tips to select nutritious varieties: https://sm.eatright.org/diabetescarb #eatright #NationalDiabetesMonth

Academy of Nutrition and Dietetics SOCIAL MEDIA TOOLKIT 2020 | 5 | December Talking Points Key Dates in Hand-Washing (National Handwashing Awareness Week) December 2020 During the COVID-19 pandemic, proper hand-washing is especially 1st National Eat a Red Apple Day important to keep you and your family safe! Take a few minutes to review these basic tips. st 1 World AIDS Day https://www.eatright.org/homefoodsafety/four-steps/wash/hand- 4th National Cookie Day washing 6th National Gazpacho Day • To start, wet your hands with warm or cold running water. Wash your hands front and back, up to your wrists, between fingers 13th National Cocoa Day and under fingernails. 13th National Popcorn String Day • Take at least 20 seconds to wash your hands, which is about the time it takes to sing two choruses of “Happy Birthday.” 25th Christmas Day • Always wash hands before handling, preparing or eating 31st National Champagne Day food and when feeding children or older adults. Some other

st situations when hands need to be washed include handling raw 31 New Year’s Eve foods, using the restroom, handling garbage or dirty dishes, and 1-7: National Handwashing Awareness Week coughing or sneezing. 10-18: Hanukkah Cookie Rookie Pledge Dec. 26-Jan. 1: Kwanzaa Many families enjoy baking together during the holiday season. National Pear Month However, it’s important to avoid eating raw cookie dough, as it can make you sick! National Stress-Free Family Holiday Month https://www.eatright.org/homefoodsafety/four-steps/cook/cookie- rookie-pledge Worldwide Food Service Safety Month • When handling raw cookie dough, follow the package or recipe’s directions for cooking at the proper temperature and for specified times. • Always wash hands, work surfaces and utensils after contact with raw cookie dough. • When preparing several holiday dishes at once, keep raw meat, poultry, seafood and eggs separate from other foods. This prevents cross-contamination from occurring. • It’s especially important to teach young children to not eat raw cookie dough, as they are more vulnerable to food poisoning.

Sample Social Media Posts Proper #handwashing has the power to reduce the spread of the common cold, flu and other viruses! Brush up on these important tips: https://sm.eatright.org/tipshandwash #eatright While raw cookie dough may look appetizing, eating it could make you very sick. When baking holiday treats, always follow these #foodsafety tips: https://sm.eatright.org/cookiepledge #eatright Dec. 1: Good nutrition is especially important for people with HIV/AIDS. On #WorldAIDSDay, learn how eating healthfully supports the immune system: https://sm.eatright.org/HIVAIDSnutrition #eatright Looking for CPEU? The Academy offers a variety of webinars on topics such as sports nutrition, diversity and inclusion, medical nutrition therapy, professional development and more! Get started: https://sm.eatright.org/webinarseries #eatrightPRO #RDNCPE Free and open to Academy members, the Mentor Match program connects you with a mentor or mentee who best fits your professional areas of interest, communication style and availability. Learn more about this resource: https://sm.eatright.org/mentormatch #eatrightPRO

Academy of Nutrition and Dietetics SOCIAL MEDIA TOOLKIT 2020 | 6 | Celebrate the holidays with your family at home. While the 2020 holiday season may look different than years past, encourage your clients and patients to enjoy nutritious, tasty meals with their immediate families.

Cooking with children during the holiday season teaches them basic kitchen skills, promotes good nutrition and is a fun activity to enjoy together. The holidays also are a great time to introduce kids to seasonal winter foods such as sweet potatoes, winter squash, cauliflower, clementines and salmon.

If a family member has food allergies or dietary restrictions, cooking a nutritious holiday meal may seem like a challenge. Luckily, there are plenty of ways to cook a meal that everyone can enjoy. Food safety is an important part of healthful holiday meals, too. Encourage your clients and patients to start new holiday cooking habits and traditions to reduce the risk of food poisoning.

And remember, it’s imperative to follow the CDC’s guidelines to keep all family members safe during the COVID-19 pandemic. For the latest information and recommendations, use the Academy’s Coronavirus Resource Center for Consumers.

Share your favorite holiday recipes, cooking suggestions and food safety tips throughout December!

Sample Social Media Posts

Preparing stuffing for your family’s holiday meal? No matter which ingredients you use, always follow these #foodsafety guidelines! https://sm.eatright.org/stuffing #eatright If an immediate family member has a #foodallergy, it’s especially important to follow proper #foodsafety measures during the holiday season! Review these tips for preparing safe, nutritious meals: https://sm.eatright.org/holidayfdallrgy #eatright Winter is a great time for children to try new seasonal foods. Use these kid-friendly ideas to serve salmon, winter squash, sweet potatoes and more: https://sm.eatright.org/winterfoods #eatright #kidseatright During the holidays, get your kids involved in the kitchen! Here are some age-appropriate cooking tasks: https://sm.eatright.org/kidscookholidays #eatright #kidseatright

Academy of Nutrition and Dietetics SOCIAL MEDIA TOOLKIT 2020 | 7 | Coming Soon: January New Year’s Resolutions

February Academy National Election

March National Nutrition Month®

Follow the Academy on social media!

For professional news and updates:

https://www.facebook.com/eatrightPRO

https://twitter.com/eatrightPRO

https://www.linkedin.com/company/eatrightpro/

https://www.youtube.com/user/EatRightPROtv

https://twitter.com/eatrightFNCE

https://www.instagram.com/eatright_PRO/

For messaging to share with clients and consumers:

https://www.facebook.com/EatRightNutrition

https://twitter.com/eatright

https://www.youtube.com/user/EatRightTV

https://www.pinterest.com/kidseatright/