LIVE BOARD Media Guide May 2021 P. 1 P. 1 Monday, 10 May 2021 Who We Are LIVE BOARD is the first digital out-of-home (DOOH) network in Japan - the world’s third largest out-of-home market - to offer impression-based, fully programmatic sales. We are building an ad network of DOOH screens in premium locations with heavy foot traffic. Our relationship with media owners, combined with the big data of NTT DOCOMO, Japan's largest mobile services provider, and the sales capabilities of Dentsu, Japan’s largest ad agency network, will enable us to expand rapidly to become the only and best platform for international advertisers and agencies to activate DOOH inventory in Japan. P. 2 P. 2 Monday, 10 May 2021 Key Cities & Population Sapporo City Population (millions) ♯1 Tokyo 13.97 ♯2 Osaka 8.81 ♯3 Nagoya 7.54 ♯4 Sapporo 5.21 ♯5 Fukuoka 5.10 ♯6 Hiroshima 2.79 Hiroshima Fukuoka Population by Prefecture Tokyo Nagoya National Population – 126 million Osaka P. 3 Monday, 10 May 2021 Coverage Area Our network encompasses a variety of DOOH screens in major cities in Japan with 640M+ monthly impressions. (Number of screens: 122 outdoors, 237 indoors, 480 in trains, and 4629 in Docomo Shops, estimated for June 2021) Tokyo Nagoya Sapporo Fukuoka Hiroshima Osaka and more! P. 4 Monday, 10 May 2021 Tokyo City Overview Tokyo is one of the world’s most iconic capital cities – its neon skyline towers over a vibrant cultural blend of old and new. It is a city of unimaginable scale with the busiest rail station (Shinjuku) and the busiest road crossing in the world (Shibuya). Given its size, centre of Tokyo is subdivided into 23 wards and each of these areas have different zones with distinctive attractions. For example, Shinjuku has a business area on its West side, an entertainment and shopping area to the East, plus a national garden in its South zone. Each district is normally known for 2-3 specific attractions. P. 5 P. 5 Monday, 10 May 2021 Shibuya 109 Forum Vision Miami Building Sites in Central Tokyo Districts Shinjuku There are 23 wards called ‘Special Cities’ within the Tokyo Metropolitan area, and each of them is further divided into “Districts”. Each district Alta Vision South Avenue has its own distinctive features. We can select most suitable locations out of 80+ sites for your planning. Roppongi Seishido Vision Nishiazabu Building P. 6 Monday, 10 May 2021 Kichijoji Sites in Outskirts of Tokyo Outside the 23 wards, there are also popular area for business and Musashinoshi Kaihatsukosha residence. We can add some of the Daisan Building sites to your list in accordance with the flow line of target audience. Tachikawa Hachioji Isetan Tachikawa Vision Hachioji City Vision P. 7 Monday, 10 May 2021 Osaka City Overview Osaka is Japan's second largest metropolitan area after Tokyo. It has been the economic powerhouse of the Kansai Region for many decades. Its exuberant energy as well as distinct food culture has made the city one of the most popular tourist destinations visited by many people from both inside and outside Japan. With airports and harbors connecting to cities around the world, including those of Asia, Osaka Prefecture is equipped with an extensive infrastructure and is becoming a center of international activity. Well-known dotombori river (shown in the picture) is decorated with gigantic billboards that are a symbol of the Minami Area along with restaurants and shops that illustrate its attractive characteristics. P. 8 P. 8 Monday, 10 May 2021 Shinsaibashi Sites in Osaka “Minami”, or “south” the southern city center of Osaka, is a particularly popular tourist attraction, especially Suncity Palace around Namba Station where diverse lines convene. Dotombori is another symbolic spot of Minami, known for its restaurants, shops, and famous large billboards to which we are Dotombori Namba connected. TOMBORI STATION Osaka AD VISION P. 9 Monday, 10 May 2021 Fukuoka City Overview Fukuoka is Japan's fifth largest city and is nestled on the northern coast of Kyushu region. The city is loosely divided into two halves, Hakata and Tenjin, with the island of Nakasu in the middle. The city is fastest growing business and transportation hub of Kyushu, benefited throughout its history from its proximity to mainland Asia. It is also a gourmet city known as the birthplace of ramen and other famous Japanese cuisine. P. 10 P. 10 Monday, 10 May 2021 Tenjin Sites in Fukuoka Hakata is one of Fukuoka's main transport hubs, and the airport is only Shintencho six minutes away by subway. The Fukaya Building Tenjin area is Fukuoka's cultural center, with a million and one boutique shops, restaurants, and bars as well as iconic DOOH screens. Hakata Tenjin SN Building CS Vision P. 11 Monday, 10 May 2021 Other DOOH Opportunities For more details, please check our webpage In-Train Screens Station Signages In-Store Screens Docomo Shops 480 screens in trains that run between Saitama DOOH screens in major stations with heavy Multiple digital tablets in beauty salons in the DOOH signages in 2,300+ shops throughout (north of Tokyo) and central Tokyo, also it goes traffic including the one in Shinjuku station Tokyo metropolitan area and signages in a Japan operated by NTT DOCOMO, Japan's to Yokohama (west of Tokyo) by joint operations that has a Guinness World Record as popular underground shopping mall in largest mobile network provider that has 73 with Tokyo Metro "Namboku-line" and Tokyu world’s busiest station. central Nagoya. million customers nationwide. "Meguro-line" P. 12 Monday, 10 May 2021 Saitama Railway Line and Others Screens in 480 screens in trains that run between Saitama (north of Tokyo) and central Tokyo, also it goes to Yokohama (west of Trains/Stations Tokyo) by joint operations with Tokyo Metro "Namboku-line" and Tokyu "Meguro-line" Connected to 480 screens in trains that run through central Tokyo, in addition to iconic DOOH signages in major stations in Tokyo and Osaka. Musashinoshi Kaihatsukosha Daisan Building Odakyu Shinjuku Digital Wall Kintetsu Namba Urban Vision One of the largest indoor signages located in Shinjuku 23 DOOH screens in Namba Station, which are station which is known as the world's busiest station displayed synchronized-ly, located in the centre of with 3.4 million of daily traffic and even has a Guinness Minami, Osaka. World Record. P. 13 Monday, 10 May 2021 Screens in Docomo Shops Nihombashi, Tokyo Exclusively able to activate the DOOH signages in 2,300+ local shops of NTT DOCOMO, Japan's largest mobile operator, to leverage their nationwide network with 73 million customers. Toyosu, Tokyo P. 14 Monday, 10 May 2021 THANK YOU P. 15 Monday, 10 May 2021.