Generational Perceptions of Productive/Unproductive Information Received from Management Through Different Communication Channels
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University of Tennessee, Knoxville Trace: Tennessee Research and Creative Exchange Doctoral Dissertations Graduate School 5-2010 Generational Perceptions of Productive/ Unproductive Information Received from Management through Different Communication Channels Eva Lynn Cowell University of Tennessee - Knoxville, [email protected] Recommended Citation Cowell, Eva Lynn, "Generational Perceptions of Productive/Unproductive Information Received from Management through Different Communication Channels. " PhD diss., University of Tennessee, 2010. https://trace.tennessee.edu/utk_graddiss/684 This Dissertation is brought to you for free and open access by the Graduate School at Trace: Tennessee Research and Creative Exchange. It has been accepted for inclusion in Doctoral Dissertations by an authorized administrator of Trace: Tennessee Research and Creative Exchange. For more information, please contact [email protected]. To the Graduate Council: I am submitting herewith a dissertation written by Eva Lynn Cowell entitled "Generational Perceptions of Productive/Unproductive Information Received from Management through Different Communication Channels." I have examined the final electronic copy of this dissertation for form and content and recommend that it be accepted in partial fulfillment of the requirements for the degree of Doctor of Philosophy, with a major in Business Administration. Virginia W. Kuprtiz, Major Professor We have read this dissertation and recommend its acceptance: Sharon J. Bartley, John W. Haas, Martha W. Keel Accepted for the Council: Dixie L. Thompson Vice Provost and Dean of the Graduate School (Original signatures are on file with official student records.) To the Graduate Council: I am submitting herewith a dissertation/thesis written by Eva Lynn Cowell entitled “Generational Perceptions of Productive/Unproductive Information Received from Management through Different Communication Channels.” I have examined the final electronic copy of this dissertation for form and content and recommend that it be accepted in partial fulfillment of the requirements for the degree of Doctor of Philosophy, with a major in Business Administration. Virginia W. Kupritz , Major Professor We have read this dissertation and recommend its acceptance: Sharon J. Bartley John W. Haas Martha W. Keel Accepted for the Council: Carolyn R. Hodges Vice Provost and Dean of the Graduate School (Original signatures are on file with official student records.) Generational Perceptions of Productive/Unproductive Information Received from Management through Different Communication Channels A Dissertation Presented for the Doctor of Philosophy Degree The University of Tennessee, Knoxville Eva Lynn Cowell May 2010 Copyright © 2010 Eva Lynn Cowell All rights reserved. ii DEDICATION This dissertation is dedicated to the loving memory of my parents Gaston Reigart and Freddie Ernestine “Tena” Cowell for raising my sisters and me with the heart and belief that anything you pursue in life is possible. As long as you are passionate, kind to yourself and others, persevere, find joy and laughter in little things, and believe in yourself and God, there are no detractors too great, or obstacles too large to overcome. Your destiny is what you make it. Your legacy is in how you pursue it. I hope I have made them proud. iii ACKNOWLEDGEMENTS I would like to thank those individuals that made this dissertation possible. First and foremost: To my chair, Dr. Virginia W. Kupritz, you are the light at the end of the tunnel! You said it was there all along, even in the darkest times. Your intelligence, kindness, caring nature, creativity and “kiddo’s” have kept me going. You orchestrated an incredible committee that has been dedicated to my success and the vision and importance of this dissertation. And now, as darkness breaks to light you are there holding the lantern-for the second time! Your passion for your students and their growth has been your hallmark. It has been my utmost pleasure and privilege to learn from you and work with you. Thank you. To Dr. Sharon J. Bartley, you are the constant between my Master’s and Doctoral program. You have always been a mentor and a confidant and you have always gone the extra mile for me, now about 1500 miles, thank goodness for advances in communication technology. That is just who you are. Thank you. Dr. John W. Haas, your expertise about an area that I was minimally exposed to but interested in, has been remarkable. Your suggestions and direction enhanced this process, my knowledgebase and this dissertation beyond anything I thought it could possibly be. Thank you. Dr. Martha W. Keel, your enthusiasm about the topic, your pursuit of directing status, your recognition of the potential organizational benefits of this study and your iv actions contributed to the actualization of this dissertation. You overwhelm me by your willingness. Thank you. I am humbled and honored in the presence of my committee. Each one has played such a significant role in this journey, and words do not seem enough to express my heartfelt gratitude to each of them. I was truly blessed by their collaborative nature and willing spirit. Kristie Abston. My cohort, my lifeline, my friend. There are no words and not enough molten chocolate cake to make up for the hours of 1:00 am phone calls about statistics, my frustration, etc. I marveled at your ability to endure this process with a family and you always, always made time for me! You know my love and thanks for you! LAPUA! Thanks to the doctoral students that preceded me, Cindy Crowder, Terron Hillsman and Pawinee Petchsawang. Thanks to those that are still in the process, Vickie Dieffenderfer and April Martin. I hope you know how much those random phone calls, emails and Facebook messages meant to me to keep me going. We may go to the far ends of the earth but technology allows the best demonstration of social presence theory and we will be connected forever in our hearts and online. There is something special about encouragement from those that know exactly what you are going through. Thanks and love to you all. Rita Barbee, my business partner, my friend, who carried on in my frequent absences, and never complained. Cindy Baird, whose note cards of encouragement are taped to my monitor so I know to stay the course. I never felt my job was in jeopardy v knowing you support me, love me and want the best for me. I love you both and am so blessed to have you in my life. And my family-especially my sisters, Ellen and Deean- girls, we are forever watched over, guided and loved! That is one thing we must always remember. Your unwavering support, pride, and love for me are given back to you 100-fold! I love you both with all my heart! My brother-in-law Tim, wow! You never cease to amaze me, your connections run deep and wide, and your depth and breadth of understanding of this process has been a Godsend! I love you. Your example of faith is a constant, and I take time to say: thanks and praise to the good Lord, God Almighty. Who gives us the strength to do more than we think we can, better than we thought we could and surrounds us with those that we need when we need them. There are angels among us. vi ABSTRACT This exploratory study identified generational preferences for receiving information from management through different communication channels and determined if age predicted productivity for productive and unproductive information received through different communication channels. This is the first study to empirically examine the relationship between age cohorts, communication channel preferences, information categories, and productivity. Sample participants worked as Extension agents at a major land-grant university. The four generations represented in the sample utilized multiple communication channels and were geographically dispersed throughout the state. The survey was administered electronically and completed by 204 (74%) of the eligible 275 employees in the organization. Independent Samples t-tests, General Linear Modeling, ANOVA’s, means analysis and linear regressions were employed to analyze the data to test the hypotheses. Regarding channel preference, the findings determined that face-to-face communication was preferred by both generations for receiving private and confidential information and for training. Media was preferred by both generations for routine and procedural and time-sensitive information. Lastly, the analysis revealed that written documents were the preferred method of both generational cohorts for compensation and benefits. Regarding productivity, the findings determined that age predicted a perceived increase in productivity tasks for production information received face-to-face from management, but did not predict a perceived increase in productivity tasks for the other communication channels. Both generational cohorts perceived productive vii information received face-to-face from management to increase morale and decrease stress. The cohorts, however, differed on the increase of trust as a result of receiving productive information face-to-face. Both generational cohorts perceived unproductive information received from management through all communication channels to negatively impact productivity tasks. Finally, both cohorts perceived unproductive information received face-to-face from management to negatively impact morale, trust and stress. Empirical examination of generational workforce issues is relatively new to Human Resources and research is needed to further