MANAGEMENT

RESEARCH

LEARNING

20 – 22 September 2012 HPI Hasso-Plattner-Institut – , Germany www.hpi.dconfestival.net “If you have several people and they have diff erent perspectives and they´re not all from the same kind, you get a much better perspective... because it doesn´t matter anymore if you´re a great mechanical engineer or computer scientist or artifi cial intelligence... this is something new.”

PROF. DR. HASSO PLATTNER

“We invite you to celebrate with us fi ve years of HPI D-School, more than 70 projects and project partners, more than 400 alumni and thousands of wild creative prototypes.”

PROF. ULRICH WEINBERG

“The cathartic thing that happens is that you or your team suceeds in making a creative leap, coming up with something that surprises you. You weren´t expecting to get to that point.”

PROF. DAVID KELLEY

HPI School of Design Thinking 02 Three Core Elements What is Design Multidisciplinary Teams Thinking?

Design Thinking Process Variable Space

A multidisciplinary user-centric approach for developing innovative ideas in all domains of life. It combines creative and analytical potentials.

The concept is based on three core elements: Multidisciplinary Teams, Design Thinking Process and Variable Space.

Deutsche Bank, SAP, Deutsche Telekom and Procter & Gamble, to name a few, successfully use Design Thinking in their innovation centers.

HPI School of Design Thinking 03 d.confestival

First international multi-layer forum for Design Thinkers, veterans and new

Thu 20 – Sat 22 September 2012, HPI Hasso-Plattner-Institut, Campus Griebnitzsee, Potsdam

Approximately 600 leading experts, visionaries, innovators and entrepreneurs from management, learning and research

Three days of Design Thinking: engaging speaker formats, highly interactive workshops, multidisciplinary collaboration towards useable solutions to real issues

Keyfacts

HPI School of Design Thinking 04 d.confestival Design Thinking the Future

The fi rst event for Design Think- Show, don’t tell! There are no ing worldwide of its kind, the single-person speeches, but vibrant “d.confestival“ is the destination open formats to interact with for 600 multidisciplinary thinkers Design Thinkers, innovators and travelling to HPI Potsdam to entrepreneurs like Hasso Plattner, collaboratively impact the future David Kelley and 600 international of Design Thinking applied to participants. management, learning and research. Users of the future will help defi ne On their 3-day journey to the it: The youngest Design Thinkers “d.estination future“ from from the learning domain will Sep 20 – 22, visionary participants participate side by side with the experience an exceptionally most established ones. productive atmosphere by merging the focus of a conference and fun The participants will help determine of a festival. the future of Design Thinking and help create innovative fi ndings, user-centered design tools, and a network of global team players.

HPI School of Design Thinking 05 The fi rst international multi-layer Program forum for Design Thinkers Preview

Presentations Global Challenge Design Thinking pioneers on “Re-Design your City” management, research and learning International teams “Architects Of Design Thinking” 48 h challenge Hasso Plattner and David Kelley “Why Design Thinking is not Design” Oliviero Toscani and Erik Spiekermann

Workshops Design Thinking in process Highly interactive Held by Design Thinking experts Special Events Exhibition Matchmaking dinner Sponsors’ booth Making movies Books Directing a symphony orchestra History Tools

HPI School of Design Thinking 06 Program Preview

Presentations Directing a Symphony Orchestra “Architects of Design Thinking” with Kammerakademie Potsdam Hasso Plattner and David Kelley Matchmaking Dinner at the Museum “Why Design Thinking is not Design” of Communications, Oliviero Toscani and Erik Spiekermann ... and other unexpected team ... and many more vibrant dialogue experiences

Global Challenge Exhibition Re-Design your City Showing throughout the International teams round the d.confestival globe will re-design their cities Spaces for sponsors’ booth at the and culminate at the d.confestival market place Design Thinking in the Zeitgeist Workshops Presentation and sales of the most Multi-discipline teams working infl uential books on the Design together under time-pressure to Thinking reading list arrive at surprising solutions Design Thinking Tools: 180 degrees, Steelcase, Post-It Special Events Design Thinking Success Stories: Making movies with Filmpark d.Light, Embrace, FAST Babelsberg

HPI School of Design Thinking 07 Prof. Bernard Roth Director of d.school, Bill Moggridge Prof. Ulrich Co-founder IDEO, Weinberg Director of the Director of the HPI Cooper-Hewitt School of Design National Design Katharina Berger Thinking, Potsdam Prof. Dr. Hasso Plattner Museum Head of Design One of the founders of the SAP AG, Thinking department, chairman of the board until 2003 Deutsche Bank

Prof. Dr. Larry Leifer Director of the Prof. Bill Buxton Center for Design Microsoft Research, Stanford Research University

Dr. Claudia Nicolai Curriculum Designer Prof. Kees Dorst Prof. David Kelley of the HPI School University of Founder and chairman of IDEO, one of of Design Thinking, Technology, America’s leading design innovators Potsdam Sydney Arne van Oosterom Founder of the Design Thinking Julia Leihener Prof. Patrick Dr. Véronique Network, Research based Whitney Hillen Amsterdam product innovator, Institute of Design, Director at the Creation Center Illinois Institute of department Génie Deutsche Telekom Technology Industriel, Ecole des Ponts Paris Tech

Prof. Dr. Terry Winograd Bruce Prof. Dr. Director of the Nussbaum human computer Director of Parsons CEO of the HPI interaction The New School Potsdam program, Stanford for Design University

Steering George Kembel Co-founder and Prof. Dr. Erik executive director Team Spiekermann of the d.school, German Stanford University Typographer

Prof. Roger L. Martin Dr. Raimund Joseph Rotman School Schmolze of Management, Creation Center University of Toronto Deutsche Telekom

HPI School of Design Thinking 08 Host The d.confestival is hosted by HPI School of Design Thinking.

The HPI School of Design Thinking in Potsdam is the fi rst school for innovation in Europe, which is designed according to the famous d.school at the Stanford University.

To promote a special innovation culture, the Hasso-Plattner-Institut has been off ering the fi rst academic advanced training in Design Thinking within Europe since October 2007.

HPI: Private university institute founded in 1998, 10 departments; cooperation with ; focus on IT- Systems Engineering; approximately 600 students.

HPI School of Design Thinking 09 Project Partners 2007 – today

B.A.U.M Janssen Betterplace LAND BRANDENBURG BIOLAB LERNMOBIL e.V. Bundesagentur für Arbeit METRO GROUP Bundesdruckerei palomar5 Charité Universitätsmedizin Berlin RBB Rundfunk Berlin Brandenburg Communication University of China SAP Deutsche Messe SAP Innovation Center Deutsche Post SAP Research Deutsche Telekom Siemens DHL Smiles Evangelische Schule Berlin Zentrum Special Olympics GET Stellenbosch University Genisis VALUE5 GeVestor Vattenfall Grundy UFA VW Immobilien Scout ZukunftsAgentur Brandenburg IVC International Venture Consultants

HPI School of Design Thinking 10 Venue Campus of the Hasso-Plattner-Institut, Potsdam 30.000 square metres

Special Design Thinking spaces and rooms

Market place in the centre of the campus with space for exhibitions

Unique working atmosphere

Inspiring surrounding of Potsdam-Babelsberg, close to the Griebnitzsee and 20 min from the center of Berlin

HPI School of Design Thinking 11 Tickets

140 € students’ fee early bird until 31 July 2012 (normal price 240 €)

490 € regular fee early bird until 31 July 2012 (normal price 590 €)

Prices include presentations, workshops, special events and some unexpected experiences

HPI School of Design Thinking 12