volume ten | issue three | september 2010 A word from Kevin... Hello,

To say the summer has flown by is a huge understatement. It seems like only yesterday we were rolling into Daytona to start the 2010 season, and now we’re getting ready to start the Chase for the Championship. I’m happy to say that not only did we qualify for the Chase this year, but we clinched our spot four races early with a win in Michigan.

I always look forward to the races that fall during the summer stretch because they tend to be some of the better ones for me and the 29 team, and this season has been no exception. We were able to win races at Daytona and Michigan and record seven top-five and eight top-10 finishes. Consistency, paired with fast race cars, has been the key to the 29 team’s success this year, and it has enabled me to lead the points for the longest consecutive span in my Cup career.

I feel as ready and as confident as I ever have going into the Chase. We’ve shown we can contend for the championship; we just have to go out there and do it. Our game plan for the last 10 races is “business as usual” because that’s what got us here.

I’m also pretty excited about our recent announcement that will be my sponsor on the 29 starting in 2011. Budweiser is one of the most respected sponsors in our sport, with such a rich history, and I’m really proud that I get to add my name to the list of drivers who have represented them starting next year.

The summer months have also been good to our Truck and Nationwide teams at KHI. Both the 33 and 2 trucks have gone to victory lane and the 33 Nationwide team has been really close. All we can ask for is a shot each and every weekend and I feel like we’ve got that with all of our teams. It says a lot about the men and women we have here. They all share the same never-give-up attitude, passion and determination for KHI that DeLana and I do, and that means a lot to me.

I hope in the next newsletter there will be pictures of me hoisting the Sprint Cup championship trophy from Homestead. Trust me, nobody wants it more than I do. But, if that doesn’t happen, I’m still really proud of everything the 29 team has accomplished in 2010. It’s worlds apart from where we were last year and just as with my teams at KHI, all I can ask for is a shot, and that’s exactly what I’ve got. Foundation Corner... Kevin

by the Foundation at Oak Hollow benefitting Victory Junction. “Victory Junction is a The Start of Something Good Golf Course in High Point, N.C. Joined by big part of what With the same fierce determination that he is NASCAR drivers , Ron Hornaday, Jr., we do and will be known for on the track, Kevin Harvick is working to and , Harvick and a big benefactor of help change the lives of children in need. In early friends enjoyed a beautiful day on the golf course. what we do with 2010, Kevin and DeLana Harvick happily launched Funds from the event went to support the Kevin the tournament,” the Kevin Harvick Foundation, whose mission is to Harvick Foundation in its mission to positively Harvick said. “It’s support programs that positively enrich the lives of enrich the lives of children in need through fun to come do children throughout the . From programs such as Victory Junction and Baptist things to help the building a camper cabin at Victory Junction, to Children’s Homes of . community and playing beach volleyball with children from the obviously this Boys & Girls Clubs of America, Kevin and DeLana event’s very are helping to provide once-in-a-lifetime Kevin Harvick Foundation Pro-Am important to the opportunities that make a positive difference in the Kicks off Wyndham Championship Week community. We lives of deserving children. live in the “Make sure you stand behind me when I tee off,” community and said Kevin Harvick with a smile as he picked up his In April 2010, the Kevin Harvick Foundation made work in the driver for the first hole of the Kevin Harvick its way to Bakersfield, Calif. for two fun-filled community, so it’s Foundation Pro-Am on Monday, August 16, 2010. events, an evening “Hanging Out with Kevin and important to us The special event, presented by Technology Ron” and the Kevin Harvick Foundation Golf too.” Tournament, both presented by Advanced Concepts & Design, Inc., kicked off Distribution Company. It was good times, good Wyndham Championship week at food and good company at Buck Owen’s Crystal Sedgefield Country Club in Greensboro, Palace on April 6, 2010, as Kevin Harvick and Ron N.C. Harvick was joined by fellow Hornaday, Jr. kicked back, relaxed and enjoyed an NASCAR drivers Scott Speed, Denny evening with friends. The next morning, they Hamlin and , along with UNC made their way to The Links at RiverLakes Ranch Chapel Hill men’s coach Roy for the Kevin Harvick Foundation Golf Tournament, Williams, Jason Gore of the PGA Tour and where 31 teams joined them in a four man a special appearance by Boston Celtics captain’s choice charity tournament. coach, Doc Rivers. The drivers and other celebrities teamed up with a PGA TOUR On May 26, 2010, Kevin Harvick hosted the John golfer and three amateurs. The 18-hole Paul Linville Memorial Golf Tournament presented event was all for a good cause, with funds Around The Shop: Behind the Scenes at KHI KHI Visits Victory Junction First Annual KHI Softball Tournament Puts Bragging It was Wild Safari Week at Victory Junction and the crew from KHI was Rights on the Line ready to get wild! The excitement in the air was tangible as they made After the KHI Truck and Nationwide Series their way to the front of the Fuel Stop teams returned from Gateway (Ill.) dining hall, helping kick off the International Raceway, KHI decided to do a NASCARnival Night celebration. Over little team building, in the form of the 60 children with spina bifida showed inaugural KHI softball tournament. KHI off their stuff as they taught their employees headed to the home of the favorite dance moves to some of Winston Salem Dash, to play a full-on game NASCAR’s best during the after of softball. Employees were broken up into dinner dance party on June 29, 2010. After kicking up their heels, the five teams, mixed with pit crew children made their way outside to Victory Circle for a once in a lifetime members, office staff and shop employees. The championship round came experience. It was time for the pit crew to teach the kids a thing or two. down to the blue team, primarily made up of the No. 33 Truck Series team, and KHI front tire changer Kenyatta Houston and front tire carrier Alex the orange team, made Yonchuk stepped up their game by throwing in an extra cartwheel and up primarily of the No. toe touch as the crew 33 Nationwide Series performed real time pit team. The pitchers, stops for the kid’s crew chief enjoyment. Then, as if it for the orange team and couldn’t get any better, driver Ron Hornaday for the crew grew the blue team, went exponentially as they head to head. The welcomed the children orange team prevailed, to join them in the fun. taking home the This amazing group of hardware. The next day, children took the chance sore muscles and to learn from the best as scraped knees abounded at the KHI shop, but everyone they speedily changed a tire, many for the first time. The evening was had a great time and is already planning their strategies filled with pit stops, great music, carnival games, air brushed tattoos for the next tournament. and hot air balloon rides. Memories were made that will never be forgotten.

Road Warriors Biscuits and Football Known for his tenacity on the track, Prior to the Nashville 200, Ron Hornaday, and Ricky Carmichael met at Ron Hornaday, along with wife Lindy, the Loveless Cafe, a famous eatery in the Nashville, Tennessee area, to join the became “Road Warriors” during the Loveless Cafe staff in month of July. The pair set out on a the kitchen to make road trip, driving their motor coach some of the cafe’s from Mooresville, North Carolina to famous biscuits. The O’Reilly (ORP) in threesome learned how , . Ron and Lindy, to knead dough, flour along with their dog Lucy, saw the rolling pin and bridges, ran a contest with fans and carefully stamp out ate at unique establishments along the perfectly round biscuits. way. Following a full weekend of After making a mess of racing at the 0.686-mile short flour and dough, the track at ORP where Hornaday threesome’s biscuits recorded his first Truck Series came out of the oven to win of the 2010 season and be smothered in butter. made his second Nationwide They sampled their work and determined that the Series appearance in the No. professional biscuit bakers’ jobs were not in 33 , the couple jeopardy. Each driver served a basket of biscuits loaded up and headed to to hungry customers, many of which were race Pocono, Pennsylvania. Ron fans in town for the Truck Series race that and Lindy joined friends Todd weekend. Following their trip to the Loveless and Janet Bodine at the Cafe, Hornaday, Dillon and Carmichael made Scranton-Wilkes Barre their way to the Tennessee Titans training camp. Yankees baseball game The three drivers were able to take on the role of where Bodine threw out the fans as they patiently waited for the players to first pitch. While at the game, finish up their day of practice and sign various Hornaday made a few items for the Truck Series regulars. Following media phone calls to the practice, the drivers follow up his first Truck were introduced to Series win. The following Tennessee Titans head day, the Hornadays Coach Jeff Fisher. headed to the golf course Coincidentally, Fisher to play in the inaugural hails from the same “Onion Slice” golf small tournament in an effort to community as Hornaday. raise money for the Coach Fisher and Bodine’s charities. The Hornaday chatted for a Hornadays chronicled while about their old their travels via Twitter (@RonHornaday). The pair arrived home safely town, sports and their following the inaugural Pocono Mountains 125, where Hornaday’s KHI jobs. After the meeting, teammate scored his first-career Truck Series win. Hornaday said, “I think I just became a Titans fan!” Fan Club Gathering Adding to an All-Star Line-Up followed with his 21st-career pole at the Update 1.5-mile track of and most recently, Elliott Sadler scored his Kevin Harvick Inc. (KHI) has been proud to host a diverse and talented crop of drivers this season, and has seen many first-career Nationwide Series pole since new faces behind the wheel of the No. 33 Nationwide Series Gather One, Gather All 1998 when he put the No. 33 car at the entry and the No. 2 truck in the summer months. 2010 marks the 10th anniversary of the front of the field at the ‘World’s Fastest Kevin Harvick Fan Club and the biggest Half-Mile,’ Bristol (Tenn.) Motor Speedway. Nationwide: No. 33 edition yet of the Kevin Harvick Fan Club After only having KHI co-owner Kevin Harvick in the driver’s seat of the No. 33 car for the first 12 races of the season, Gathering. For this year’s event, which With three wins and three poles in the Harvick vacated the seat for a few of his friends. will be held at the Kevin Harvick Inc. 2010 season, the Nationwide Series facility in Kernersville, N.C., fans will enjoy program at KHI is at the top of its game Starting at Nashville (Tenn.) Superspeedway on June 5, live music from locally acclaimed stars, and continues to prove each week that it is NASCAR veteran jumped in the seat to compete The Chris Lane Band, a silent auction, the one of the top programs in the garage. at Nashville and the following week at Speedway. Bliss will once again pilot the No. 33 car near the end debut of KHI Idol, a competition that pits of the 2010 season when the team returns to Gateway (Ill.) crew members and fans to a singing duel Truck Series Diversity International Raceway for the final time. where only one winner will be crowned, a The KHI Truck Series teams are finding Following Bliss, four-time Truck Series champion Ron dunking booth, a variety of food and an just as much success, having earned a opportunity to explore the KHI facility. This Hornaday stepped behind the wheel at in total of five wins and four poles. Two of the Wisconsin on June 19 as Longhorn Moist Snuff sponsored year’s event will be held on Sunday, poles earned this season (KHI co-owner their final race with KHI. Hornaday again climbed in the October 17th, from 1 p.m.- 5 p.m. EST. Kevin Harvick’s at Gateway (Ill.) driver’s seat a few weeks later at O’Reilly Raceway Park at The event is open to the public with a International Raceway and Elliott Sadler’s Indianapolis. private autograph session with Kevin at Pocono (Pa.) Raceway) were the Harvick reserved for Kevin Harvick fan Approaching one of the most exciting races on the NASCAR drivers’ first Truck Series poles of their circuit, Harvick opted out of the Nationwide Series race at club members only. career, and both poles resulted in wins. Bristol (Tenn.) Motor Speedway and past Bristol winner Sadler’s win at Pocono was the first of his Elliott Sadler took over the reins at what he claims is his Performance Update: Truck Series career. favorite track on the circuit. KHI On Top Heading north of the border to Circuit Gilles Villeneuve in The truck series teams have demonstrated , Canada, joined the all-star line-up as their mastery of a diverse range of tracks, the fifth different driver in the No. 33 Nationwide Series car Nationwide Triple Dose finding victory at 1.55-mile and 1.25-mile this season. intermediate tracks (Atlanta Motor Proving to be one of the top NASCAR Truck Series: No. 2 Nationwide Series teams in the garage, Speedway and Gateway International The No. 2 Truck Series entry has seen a myriad of talented KHI continues to add to its résumé of Raceway), a short 0.526-mile paperclip drivers this season, with KHI co-owner Kevin Harvick, Elliott accomplishments. With 25 Nationwide (), a 0.68-mile Sadler and sharing driving duties for the first 11 races of 2010. Series races complete in the 2010 season, bullring (O’Reilly Raceway Park at Indianapolis) and the inaugural race at the KHI has scored three wins and three Harvick, in four Truck Series starts in 2010, has earned poles, all coming on different types of 2.5-mile Tricky Triangle (Pocono three victories and a second-place finish, averaging a finish tracks. registered a win in Raceway). of 1.25 in the No. 2 this season. the season opener at the superspeedway In his five starts with KHI this season, NASCAR veteran Ken of Daytona (Fla.) International Speedway The trucks have hosted a diverse lineup as well, with four drivers sharing the No. 2 Schrader has five consecutive top-10 finishes in the No. 2 with NASCAR Sprint Cup star Tony Chevrolet, earning an average finish of 7.6 Stewart, followed by team co-owner Kevin Chevrolet in 2010, each bringing unique Harvick’s wins at the 1.5-mile track of Las skills to the table, and tallying an average Cup Series driver Elliott Sadler has also had an impressive Vegas Motor Speedway and the finish of 8.6. run behind the wheel of the No. 2, earning an average starting position of 2.8 and scoring his first-career Truck 1.333-mile oval of Nashville (Tenn.) Series win after only eight career starts in the series. Superspeedway. With five wins and four poles in the 2010 season, KHI continues to demonstrate that In July, became the fourth driver in the No. In addition to three wins in the series, KHI it is a force to be reckoned with in the 2, making his first of three KHI starts this season at his has also secured three poles so far this Truck Series garage. home track of O’Reilly Raceway Park at Indianapolis. Howard scored an 11th place finish in his debut, and season, again with all three coming on returned to the truck at Chicagoland Speedway where he three different types of race tracks. finished 31st after suffering an engine failure. Howard will Harvick scored his first Nationwide Series also be behind the wheel for his third and final race of the pole of the season at the famous 2.66-mile season at . Talladega (Ala.) Superspeedway. Harvick NThe No.ot 33a NNSbl yTeam N Seasonat ionwstartedid ethe race third and led six laps before (N.Y.) International. Piloting the No. 33 Jimmy finishing the race seventh in the Jimmy John’s John’s Chevrolet, Harvick scored the third Update Chevrolet. The next week at Daytona (Fla.) starting position after tying for the With only 10 races remaining in the 2010 International Speedway, the Nationwide Series second spot, due to NASCAR’s rules which state Nationwide Series season, the No. 33 team has debuted the new car and Rheem unveiled a new that when tied for qualifying times, the car opened the door to four new faces and has paint scheme with the No. 33 Rheem Swimming highest in the Owner’s Points takes the better continued their solid season. Pool Heaters Chevrolet. Harvick took to the position. Harvick was able to finish in the same wheel and scored another solid fifth-place finish. position after battling back from early damage to Picking up at Charlotte (N.C.) Motor Speedway, Making his way to the ‘Windy City’ and the the car and a pit-road speeding penalty. two-time Nationwide Series champion Kevin 1.5-mile Chicagoland Speedway, Harvick scored Harvick piloted the No. 33 Miracle Whip his second pole of the season with a ‘Freaky Leaving the mountains, teams headed for the Chevrolet from the 18th starting position to a Fast’ Jimmy John’s car and led nine laps before Irish Hills of Michigan International Speedway for solid sixth-place finish. Announcing that same finishing seventh. the second Nationwide Series new car race. week that he would not run the full season as With a ‘Freaky Fast’ Jimmy John’s car in all three many had speculated, Harvick took a three-week With the summer in full swing, the Nationwide practice sessions, Harvick qualified 15th for the hiatus putting Mike Bliss and Ron Hornaday in Series entered a three-week stretch of race, and for the second week in a row, battled the No. 33 car in his absence. stand-alone events starting at Gateway (Ill.) back from a pit-road penalty and a International Raceway. Harvick pulled double loose-handling car to finish the race 10th. Taking advantage of his opportunity, Bliss duty at Gateway, starting with the postponed jumped in the No. 33 Charter Chevrolet for the Truck Series race on Saturday afternoon Stepping out of the car at the ‘World’s Fastest first time at Nashville (Tenn.) Superspeedway, followed by the Nationwide Series event Half Mile,’ of Bristol (Tenn.) Motor Speedway, where the team was the defending race winner Saturday night under the lights. Fresh off a Harvick handed over the keys to the No. 33 after Harvick scored his second win of the dominating victory from the in the Rheem Chevrolet to veteran Elliott Sadler. season at the track in April. Bliss started the race Truck Series race, Harvick climbed in the No. 33 Pulling triple duty at his favorite track on the from the sixth position and drove to a solid Jimmy John’s Chevrolet and looked poised for circuit by competing in the Truck, Nationwide fifth-place finish. The following week at another solid finish. Unfortunately, a late-race and Cup Series, Sadler qualified on the pole, his Kentucky Speedway, Bliss climbed back in the accident caused damage to the car and Harvick first Nationwide Series pole since 1998 and the car looking to improve upon the previous week. salvaged a 16th-place finish after leading six third pole of the season for the No. 33 team. Again earning the sixth starting position, Bliss laps early in the race. Pumped at the possibilities of the night, Sadler led 13 laps during the race and was battling for ran most of the race in the top five, leading 26 the lead when he got loose in turn two, spun and Following Gateway, the series moved to O’Reilly laps before finishing the race solidly in the third made contact with the outside wall. Suffering Raceway Park at Indianapolis where Hornaday position. damage to the car, the team diligently worked to made his second start in the No. 33 car. Winning repair the Rheem Chevrolet and salvage a his first Truck Series race of 2010 on Friday Heading north of the border to Montreal, Canada decent finish. Bliss returned to the track and night, Hornaday was pumped for another solid and the road-course track of Circuit Gilles finished the race 24th. run at the short track on Saturday as he climbed Villeneuve, Max Papis became the fifth different into the Jimmy John’s Chevrolet. Starting the driver to take his turn in the No. 33 car. Starting Making the transition to the first road-course race 11th, Hornaday made his way to second, the race ninth in the No. 33 Rheem Chevrolet, race of the season, four-time Truck Series but a lapped car made contact with the No. 33 Papis was the runner-up in one of the closest champion Ron Hornaday got in the driver’s seat late in the race and sent Hornaday hard into the finishes in Nationwide Series history. Papis of the No. 33 Longhorn Chevrolet at Road wall, ending his chance to ‘sweep’ the weekend. crossed the finish line .012 seconds behind America in Wisconsin where the series made its Hornaday finished 28th. winner to claim the second position in inaugural appearance. In his first start at the the closest finish in NASCAR history on a road track, Hornaday qualified 11th for the event. With Moving to the corn fields of , Harvick pulled course. 15 laps remaining in the event and running in the between and sixth position, Hornaday was hit from behind by Pocono (Pa.) Raceway. Harvick started the race With 25 races now complete in the 2010 a competitor and sent spinning. Hornaday made seventh in his Jimmy John’s Chevrolet and was Nationwide Series season, the No. 33 car his way to the garage to repair a broken track able to lead 20 laps before coming up one currently sits fourth in the Nationwide Series bar and lost one lap to the leaders. Receiving position short to finish second behind winner Owner’s Point Standings. the lucky dog a few laps later, Hornaday was . able to recover to finish 12th. The Nationwide Series team then moved to the Returning to the driver’s seat, Harvick picked up mountains of New York to take on the second at New Hampshire Motor Speedway where he road-course track of the season, Watkins Glen Truckin’ with KHI Team co-owner Kevin Harvick got back behind the Howard was back in the No. 2 at Chicagoland No. 2 Team Mid-Season Recap wheel of the No. 2 Stubb’s Legendary Bar-B-Q Speedway, and appeared to be on his way to a top-10 The No. 2 Truck Series team continued on a hot streak Chevrolet for the first time in three months at Gateway finish, but engine failure on lap 28 forced the team to going into the summer months, combining the efforts of (Ill.) International Raceway, but quickly proved that the retire early, and the truck was relegated to a 31st place four very different drivers with strong and consistent time off didn’t have any effect on his performance. finish. results. To date, the team has scored eight top-five fin- Harvick earned his first-career Truck Series pole award, ishes, 12 top-10 finishes, four wins and two pole dominated the race, and scored his third Truck Series With seven events awards. victory of the season. remaining, the No. 2 team now sits fourth in the Owner’s Point standings. Elliott Sadler earned his first top-five finish with KHI at KHI welcomed a new face to the No. 2 at O’Reilly Charlotte (N.C.) Motor Speedway. After qualifying fourth, Raceway Park at Indianapolis when Shelby Howard the No. 2 team rallied to overcome a pit miscue which strapped into the Foretravel Motorcoach machine. With put the team off sequence from the leaders, recovering Harvick coaching from atop the pit box, Howard qualified to a hard-fought fifth-place finish. 11th at his home track and finished in the same position. Howard’s finish gave the team a solid day in the Two weeks later, NASCAR veteran Ken Schrader got Owner’s Points. back in the KHI saddle at , just one week after celebrating his 55th birthday. Smart and The Truck Series made its inaugural visit to Pocono patient driving allowed Schrader to earn a top-five finish (Pa.) Raceway the following week, with Sadler piloting in his second-career Truck Series start at Texas Motor the No. 2 Chevrolet. Sadler began the Pocono Speedway. A failing tire and green-flag pit stops put the Mountains 125 from the pole position for the first time in No. 2 truck two laps down to the field, but pit strategy his Truck Series career, then went on to win his first race and a honed-in setup gave Schrader the opportunity to in only his eighth start in the series. Breaking a a fifth-place finish in the WinStar World Casino 2,154-day losing streak in NASCAR’s top-three series 400k. (Sprint Cup, Nationwide and Truck), Sadler claimed that the victory was one of the biggest of his career. Sadler resumed driving duties the following weekend at Michigan International Speedway, and for the second Schrader returned to the No. 2 for a two-race stretch, race in a row, the team had to overcome a failing tire, continuing a streak of top-10 finishes at Nashville but once again the team’s consistency allowed them to (Tenn.) Superspeedway and Darlington (S.C.) Raceway. fight back, earning a ninth-place finish in the Schrader started in the top 10 for both races and earned Grange/Copart Chevrolet. 10th-place finishes in both events. Schrader now has five consecutive top-10 finishes with KHI, and looks to KHI headed to Iowa Speedway next, and Schrader continue his streak when he returns to the truck at Las demonstrated his consistency, driving conservatively Vegas Motor Speedway in September. throughout the event to save fuel and tires. While many of his competitors ran out of both when the race went Sadler was hungry to visit victory lane again when the into an overtime green-white-checkered finish, the No. 2 Truck Series traveled to Bristol (Tenn.) Motor Speedway Premier Chevy Dealers Silverado came alive, rocketing the following week, but late-race contact with one of his into the fourth position. competitors led to tire failure, miring him in the 26th spot.

qualified for the race in the fifth position. The team No. 33 Team Mid-Season Recap Hoping to turn their luck around, Hornaday headed to came down pit road early for four tires and fuel, but As the summer months kicked into full swing, the No. 33 one of his favorite tracks on the circuit, O’Reilly became mired back in the field as other trucks opted for Truck Series team kept rolling. Raceway Park at Indianapolis. Nationwide Series crew a different pit strategy. Battling back through the field, chief Ernie Cope took over the pit box while the No. 33 Hornaday got tangled up with the No. 12 truck and Following a solid third-place finish at Charlotte (N.C.) team continued to look for a crew chief. Hornaday spun, brushing the inside wall. The team came down Motor Speedway, the team headed to Texas Motor qualified in the fifth position and was the class of the pit road for repairs, going one lap down to the leaders. Speedway, finishing ninth after a right-rear tire failed in field. He crossed the finish line with a 2.095-second However, a timely caution waved, allowing Hornaday to the final lap of the event. Still salvaging a top-10 finish, lead over second place, recording his third straight make another for adjustments and get back on the No. 33 rolled into the Irish Hills for a race at the Truck Series win at the 0.636-mile speedway. the lead lap. Hornaday charged up through the field two-mile Michigan International Speedway. Not making quick progress. A rash of cautions late in the historically Ron Hornaday’s favorite track, the team A week later, the Truck Series traveled to Pocono (Pa.) race allowed him to catch up to the leaders. Hornaday worked hard to get Hornaday a setup he could work International Raceway for the first time in Truck Series raced with at the end of the 200-lap event, with. Staying out of trouble during the race, Hornaday history. Hornaday rolled into Pocono for the inaugural and was unable to get past him, taking the checkered scored his career-best finish of fourth at Michigan. race with a new crew chief. Nazareth, Pennsylvania flag in the third position. native Kevin Buskirk joined the No. 33 team in late July Riding momentum, the No. 33 team moved on to Iowa to take over crew chief duties beginning at Pocono. For At Chicagoland Speedway, Hornaday started the race in Speedway. The team struggled to get a package with the inaugural event, Hornaday qualified in the eighth the seventh position behind KHI teammate, Shelby the No. 33 truck that was to Hornaday’s liking. The No. position. The No. 33 truck ran in the top 10 for the Howard. Hornaday led nine laps in the 154-lap event, 33 truck qualified 15th for the race and struggled to majority of the race until he was involved in a crash on a but was ultimately unable to pass Kyle Busch and Todd break into the top 10. Midway through the race, the green-white-checkered restart, placing him in the 29th Bodine, crossing the finish line in the third. leader led the field down for a slower than normal position for the finish. Hornaday’s KHI teammate Elliott restart, causing an accordion effect. Hornaday was Sadler went on to win the Pocono Mountains 125, The long summer stretch for the Truck Series draws to collected in the melee as he and other trucks sustained earning his first Truck Series victory. a close following the event at Kentucky Speedway. both front and rear-end damage. The team quickly After a week off, the Truck Series teams head North for went to work changing out the radiator and making Things began to look up as the team headed to the race at New Hampshire Motor Speedway and to the repairs, but the accident relegated Hornaday to a Nashville (Tenn.) Superspeedway for the second time in West for a date with Motor Speedway. The 24th-place finish. 2010. Hornaday earned a solid sixth-place finish. One trucks will visit Martinsville (Va.) Speedway, Talladega week later, the Truck Series returned to Darlington (Ala.) Superspeedway, Texas Motor Speedway, Phoenix Following the event, the team decided a change was (S.C.) Raceway for the first time in six years. It marked International Raceway and Homestead-Miami (Fla.) needed. was relieved of crew chief duties the first time Hornaday made laps around the track “Too Speedway to finish out the 2010 season. of the No. 33 truck and the following weekend at Tough to Tame” in a truck, as he had previously only Gateway (Ill.) International Raceway, Butch Hylton, driven a Nationwide and Cup Series entry at Darlington. crew chief for the No. 2 KHI truck, took over duties for Hornaday led a total of 29-laps in the Too Tough to the No. 33 as an interim crew chief. Hornaday qualified Tame 200, but his truck became too tight late in the race eighth, and within five laps the No. 33 was behind his and the No. 33 team finished solidly in the third position. KHI teammate and leader Kevin Harvick racing for the lead. Prior to the first round of pit stops, Hornaday Running three races in 12 days was tiring, but radioed the crew to let them know something in the front productive for the No. 33 team. After a Saturday night end was broken. The lightning-fast truck came to pit race in Darlington, the teams made the quick road where the team recognized they had broken a turnaround and headed to Bristol (Tenn.) Motor right-front sway bar arm. Nine laps later, the No. 33 Speedway for a Wednesday night feature event. truck returned to competition after making repairs, but Hornaday would remain laps down, resulting in a 26th-place finish. SPONSOR SPOTLIGHTship within the Premier Chevy Dealers WELCOME network, made their ABOARD! series debut on the No. 33 truck the same weekend. At Gateway (Ill.) International Kevin Harvick Inc. (KHI) is always thankful Raceway, Stubb’s Legendary for the support of their sponsorship Bar-B-Q joined KHI and started partners who make each race possible, off their Truck Series but it is especially rewarding when the sponsorship with a bang, team can welcome a new sponsor into the earning a victory with Harvick sport, or allow them to make their debut in behind the wheel in their very a different NASCAR series. The KHI Truck first race in the series. Grand and Nationwide teams have welcomed Touring Vodka repeated that aboard many new sponsors in the feat two weeks later at Pocono summer months, proudly announcing 11 (Pa.) Raceway, earning a win in companies and products making their their KHI and Truck Series sponsorship debuts in their respective debut with Elliott Sadler. That series. same weekend, Ollie’s Bargain Outlet, who made their KHI In June, JEGS.com announced that they debut earlier in the season on the No. 33 would sponsor Kevin Harvick for one race Nationwide Series entry, made their first conjunction with the in 2010, unveiling their first Truck Series appearance in the Truck Series on Jimmy John’s Fun at Nathan’s Famous, Inc., paint scheme at their world headquarters Hornaday’s truck. At O’Reilly Raceway Charlotte’s Famed in Delaware, Ohio. The truck will hit the structures Park at Indianapolis, Foretravel Jimmy John’s track in September at New Hampshire Motorcoach, sponsor of Shelby Howard Speed Street this competition using local Motor Speedway. The announcement in the Nationwide Series, made its first franchisee and consumer streamed live on USTREAM, and also appearance on a truck when Howard During the May race participation. They travel the made it in lights on a big screen in New made his KHI debut. At Nashville (Tenn.) weekend, thousands of race marketing activity around the York City’s Times Square. Later that week, Superspeedway, Moore’s Marinade made fans converge on Trade longtime KHI Truck Series partner country at highly attended its first KHI appearance on a truck, Street and Tryon Street in local events. Longhorn Moist Snuff made its supporting Ken Schrader in the No. 2, and Nationwide Series debut at Road America downtown Charlotte, N.C. to Purina Beneful debuted on Hornaday’s with Ron Hornaday behind the wheel, celebrate and enjoy the race While this was No. 33. Most recently, KHI partner E-Z-GO Jimmy closing out their last opportunity to weekend festivities. Many debuted the E-Z-GO 2Five Street Legal John’s first attendance at advertise in the sport due to new FDA Vehicle paint scheme at Darlington (S.C.) industry sponsors and the popular street festival in regulations. At Iowa Speedway, Premier Raceway. E-Z-GO sponsored the No. 2 vendors exhibit products and Charlotte, the response was Chevy Dealers made its KHI and Truck truck two times earlier this season, but this conduct sampling around positive. Race fans Series debut on the No. 2 with Ken was the first time the 2Five has been scheduled NASCAR events, associate Schrader, and Karl Chevrolet, a dealer- Jimmy John’s represented in the Truck Series. which include driver with Kevin Harvick when he appearances and drives the No. 33 KHI entertainment. KHI partner Nationwide Series car and to was there to Bringing NASCAR Back With business complete, it was on to the Jimmy John’s see their product live gives to the Beach fun. Joining Harvick at center court to capture exposure with this fans a better perspective of start the volleyball game was Allen year’s race fans through an what is available from the As the heat of the summer approached Bestwick of ESPN, of TNT integrated activity with sandwich company. and NASCAR headed back to Daytona and SPEED, Adam Alexander of TNT broadcast partner SPEED. (Fla.) International Speedway, Kevin and SPEED and DeLana Harvick, along On the broadcast stage and For those KHI partners Harvick Inc. (KHI) sponsors Rheem and with 10 children from the local Boys and during specific times with participating in this year’s partnered together to support Girls clubs of Volusia and Flagler WileyX crowd participation, the annual KHI Fan Club the Kevin Harvick Foundation as they counties. Wallace called the plays and brought NASCAR Back to the Beach for two members of the Boys and Girls Jimmy John’s Gourmet Gathering and Open House some fun in the sun. clubs tallied the points, and in the end, it Sandwiches representa- on October 17th, look for was Kevin Harvick’s team that prevailed tives held a fun Jimmy John’s to replicate Hosting 50 children from the Boys and and won the volleyball game. sandwich-building and another sandwich-eating Girls clubs of Volusia and Flagler eating contest for fans to contest like this one, only Counties, Kevin Harvick kicked off the “This was a lot of fun,” said Harvick watch and enjoy. In event by approaching the beachside following the game. “I’m glad we were volleyball area of the famous Ocean able to bring the kids from the Boys and Deck Restaurant behind the wheel of Girls clubs out and show them a good the No. 33 Rheem Swimming Pool time at the beach. It was pretty neat to Heaters Chevrolet to the cheers of fans drive the car on the beach and climb out and beachgoers. Climbing from the new to all the fans and kids. It was a great Nationwide Series body style car, game and I had a fun time before sold-out crowd, Harvick emcee introduced heading back to the track to focus on Play Ball! fired up the No. 33 Ollie’s Harvick and brought him center court to practice and kick off the race weekend.” t Chevrolet welcome fans and thank them for Bargain Outle In July, Ron Hornaday and supporting another successful event on Following the event, the Kevin Harvick Impala and took a lap KHI co-owner Kevin Harvick behalf of the Kevin Harvick Foundation. Foundation and sponsors Rheem and around the field, stopping at WileyX continued to host the Boys and put on their ball caps and home plate just in time to Girls clubs by providing lunch at the headed to Pennsylvania for throw out the game’s first Before kicking off a fun game of Ocean Deck before wrapping up the a trip to Metrobank Stadium, pitch. Harvick threw a volleyball, Harvick accepted a $50,000 day. The Foundation also hosted 100 home of the Harrisburg perfect strike! Following the donation from KHI sponsors Rheem members from the Boys and Girls Clubs Senators. Hornaday and first pitch, the two drivers and WielyX to the Kevin Harvick on Friday night to cheer on Harvick and Harvick were on hand to chatted with the local media Foundation. With this donation, the the No. 33 Rheem Swimming Pool help sponsor Ollie’s and met some of the Foundation will be able to host events Heaters Chevrolet under the lights at like the “Bringing NASCAR Back to the Daytona International Speedway where Bargain Outlet celebrate Eastern League all-star Beach” event to positively enrich Harvick drove to a solid fifth-place finish. the Eastern League All-Star players. children and inspire them to go after game. To the delight of the their dreams. Photo Gallery