DOCSLIB.ORG

Eating out in Modern American Society: Why Do People Make the Choice to Eat Outside the Home? Anthony Epter University of Vermont

Total Page：16

File Type：pdf, Size：1020Kb

Download full-text PDF Read full-text
Eating out in Modern American Society: Why Do People Make the Choice to Eat Outside the Home? Anthony Epter University of Vermont University of Vermont ScholarWorks @ UVM Graduate College Dissertations and Theses Dissertations and Theses 2009 Eating Out in Modern American Society: Why Do People Make the Choice to Eat Outside the Home? Anthony Epter University of Vermont Follow this and additional works at: https://scholarworks.uvm.edu/graddis Recommended Citation Epter, Anthony, "Eating Out in Modern American Society: Why Do People Make the Choice to Eat Outside the Home?" (2009). Graduate College Dissertations and Theses. 77. https://scholarworks.uvm.edu/graddis/77 This Thesis is brought to you for free and open access by the Dissertations and Theses at ScholarWorks @ UVM. It has been accepted for inclusion in Graduate College Dissertations and Theses by an authorized administrator of ScholarWorks @ UVM. For more information, please contact [email protected]. EATING OUT IN MODERN AMERICAN SOCIETY: WHY DO PEOPLE MAKE THE CHOICE TO EAT OUTSIDE THE HOME? A Thesis Presented by Anthony Epter to The Faculty of the Graduate College of The University of Vermont In Partial Fulfillment of the Requirements for the Degree of Master of Science Specializing in Nutrition and Food Sciences October, 2009 Accepted by the Faculty of the Graduate College, The University of Vermont, in partial fulfillment of the requirements for the degree of Master of Science, specializing in Nutrition and Food Sciences. Thesis Examination Committee: Advisor qyB. Trubek, Ph.D. - Jane K. Ross, Ph.D. Lemon Daniel Baker, Ph.D. Associate Dean, Graduate College Patricia A. Stokowski, Ph.D. Date: August 14,2009 Abstract This study examines the relationship that people have with the modern day food environment. This study used a qualitative approach using interviews, videotapes, and questionnaires with seventeen participants. This varied approach was used to understand the decision-making process at dinnertime when deciding whether to cook at home or eat out at a restaurant. This was examined primarily through semi-structured interviews as well as the observation and videotaping of individuals preparing meals at dinnertime. The research resulted in three different categories of importance: why people choose to eat out, how people utilize restaurants, and the current roles restaurants have in modern American society. The results show the importance of restaurants in modern society beyond the nourishment that a meal can provide. Many of the themes that arose in this research have been seen in other research in this field, but a few new areas came up. For example, using a restaurant as a resource for new recipes to prepare at home was an area that emerged that had not been mentioned in the previous research. This shows that the relationship that American’s have with the food environment outside the home is continuously transforming. Understanding all of the reasons people eat outside the home is important, as there is a general decrease in cooking practices inside the home. Gaining knowledge in how people make food choices on a daily basis is a good first step in being able to address public health issues that relate to food. This study explores the current food environment in order to have a deeper understanding of why people make the choice to eat outside the home, the ways people utilize restaurants, and the roles of restaurants in society. Acknowledgements Thank you to Chloe for her love, patience, support and keeping me motivated to finish my work. Thank you to Eli for providing me with a good excuse to take a break and also to realize how important it was for me to complete this program. Thank you to my mother, father, and brother for always being supportive and making me realize how important it is to have a Master’s degree. Thank you to Dr. Amy B. Trubek, my advisor. Your willingness to make everything work out is something I will always appreciate. I could not have done this without your support and guidance. Thank you to my committee members, Dr. Jane Ross and Dr. Daniel Baker, for challenging and helping me grow academically. Thank you to my fellow graduate students for the experiences of working together as teaching assistants and for being great people to talk to. ii Table of Contents Acknowledgements......................................................................................................... ii List of Tables.................................................................................................................. v List of Figures................................................................................................................ vi Introduction .................................................................................................................... 1 Literature Review ........................................................................................................... 5 Obesity – The Facts..................................................................................................... 5 Obesity – Contributing Factors.................................................................................... 6 Growth of the Food Industry ....................................................................................... 9 Food Choices ............................................................................................................ 14 Making the Choice to Eat Outside the Home............................................................. 18 Convenience Foods................................................................................................... 19 Choosing Not to Cook............................................................................................... 22 Choosing to Eat Out.................................................................................................. 27 Experience of Eating Out .......................................................................................... 29 Escape from Routine................................................................................................. 30 Social/Togetherness .................................................................................................. 31 Convenience ............................................................................................................. 34 Limitations to the Current Research .......................................................................... 36 Literature Cited......................................................................................................... 38 Journal # 1 - Why Americans Make the Choice to Eat Outside the Home...................... 43 The Rise of the Food Industry ................................................................................... 48 Why do individuals eat outside the home?................................................................. 51 Time ......................................................................................................................... 51 Balancing Cost and Convenience with Energy as a Driving Force............................. 56 Recreating Foods Eaten Outside the Home................................................................ 63 New & Different Foods............................................................................................. 66 Threshold of Capability............................................................................................. 67 Eating Out Without Rules ......................................................................................... 70 Social........................................................................................................................ 72 Food Choices ............................................................................................................ 76 Conclusion................................................................................................................ 83 Literature Cited......................................................................................................... 88 Journal # 2 -What are the Roles of Restaurants at Dinnertime in America? ................... 92 Background............................................................................................................... 93 Methods.................................................................................................................... 98 Participants ............................................................................................................. 103 Results & Discussion .............................................................................................. 105 iii Resource for Entertainment..................................................................................... 106 Resource for Social Connections............................................................................. 107 Resource for Saving Time....................................................................................... 109 Resource for Trying New Foods.............................................................................. 111 Resource for Creating New Foods at Home............................................................. 113 Conclusion.............................................................................................................. 115 Literature Cited....................................................................................................... 122 Comprehensive Bibliography...................................................................................... 124 Appendices ................................................................................................................
Load more

Recommended publications
  • Comedy Taken Seriously the Mafia’S Ties to a Murder
    MONDAY Beauty and the Beast www.annistonstar.com/tv The series returns with an all-new episode that finds Vincent (Jay Ryan) being TVstar arrested for May 30 - June 5, 2014 murder. 8 p.m. on The CW TUESDAY Celebrity Wife Swap Rock prince Dweezil Zappa trades his mate for the spouse of a former MLB outfielder. 9 p.m. on ABC THURSDAY Elementary Watson (Lucy Liu) and Holmes launch an investigation into Comedy Taken Seriously the mafia’s ties to a murder. J.B. Smoove is the dynamic new host of NBC’s 9:01 p.m. on CBS standup comedy competition “Last Comic Standing,” airing Mondays at 7 p.m. Get the deal of a lifetime for Home Phone Service. * $ Cable ONE is #1 in customer satisfaction for home phone.* /mo Talk about value! $25 a month for life for Cable ONE Phone. Now you’ve got unlimited local calling and FREE 25 long distance in the continental U.S. All with no contract and a 30-Day Money-Back Guarantee. It’s the best FOR LIFE deal on the most reliable phone service. $25 a month for life. Don’t wait! 1-855-CABLE-ONE cableone.net *Limited Time Offer. Promotional rate quoted good for eligible residential New Customers. Existing customers may lose current discounts by subscribing to this offer. Changes to customer’s pre-existing services initiated by customer during the promotional period may void Phone offer discount. Offer cannot be combined with any other discounts or promotions and excludes taxes, fees and any equipment charges.
    [Show full text]
  • John Lennon from ‘Imagine’ to Martyrdom Paul Mccartney Wings – Band on the Run George Harrison All Things Must Pass Ringo Starr the Boogaloo Beatle
    THE YEARS 1970 -19 8 0 John Lennon From ‘Imagine’ to martyrdom Paul McCartney Wings – band on the run George Harrison All things must pass Ringo Starr The boogaloo Beatle The genuine article VOLUME 2 ISSUE 3 UK £5.99 Packed with classic interviews, reviews and photos from the archives of NME and Melody Maker www.jackdaniels.com ©2005 Jack Daniel’s. All Rights Reserved. JACK DANIEL’S and OLD NO. 7 are registered trademarks. A fine sippin’ whiskey is best enjoyed responsibly. by Billy Preston t’s hard to believe it’s been over sent word for me to come by, we got to – all I remember was we had a groove going and 40 years since I fi rst met The jamming and one thing led to another and someone said “take a solo”, then when the album Beatles in Hamburg in 1962. I ended up recording in the studio with came out my name was there on the song. Plenty I arrived to do a two-week them. The press called me the Fifth Beatle of other musicians worked with them at that time, residency at the Star Club with but I was just really happy to be there. people like Eric Clapton, but they chose to give me Little Richard. He was a hero of theirs Things were hard for them then, Brian a credit for which I’m very grateful. so they were in awe and I think they had died and there was a lot of politics I ended up signing to Apple and making were impressed with me too because and money hassles with Apple, but we a couple of albums with them and in turn had I was only 16 and holding down a job got on personality-wise and they grew to the opportunity to work on their solo albums.
    [Show full text]
  • Perceptions of Success from Members of the Founding Class of MC Squared STEM High School Jeffrey D
    National Louis University Digital Commons@NLU Dissertations 6-2013 The esM sage 2.0: Perceptions of Success from Members of the Founding Class of MC Squared STEM High School Jeffrey D. McClellan National Louis University Follow this and additional works at: https://digitalcommons.nl.edu/diss Part of the Curriculum and Instruction Commons, Curriculum and Social Inquiry Commons, Disability and Equity in Education Commons, Educational Leadership Commons, Educational Methods Commons, Elementary and Middle and Secondary Education Administration Commons, Science and Mathematics Education Commons, and the Urban Education Commons Recommended Citation McClellan, Jeffrey D., "The eM ssage 2.0: Perceptions of Success from Members of the Founding Class of MC Squared STEM High School" (2013). Dissertations. 193. https://digitalcommons.nl.edu/diss/193 This Dissertation - Public Access is brought to you for free and open access by Digital Commons@NLU. It has been accepted for inclusion in Dissertations by an authorized administrator of Digital Commons@NLU. For more information, please contact [email protected]. THE MESSAGE 2.0: PERCEPTIONS OF SUCCESS FROM MEMBERS OF THE FOUNDING CLASS OF MC SQUARED STEM HIGH SCHOOL Jeffrey D. McClellan Dissertation Educational Leadership Doctoral Program Submitted in partial fulfillment of the requirements of Doctor of Education in the Foster G. McGaw Graduate School National College of Education National-Louis University February, 2013 Copyright by Jeffrey David McClellan, 2013 All rights reserved ABSTRACT This dissertation examines the methods of learning from the student’s perspective in order to understand what made the first graduating class of MC Squared successful. The conceptual model of student success composed of non-academic factors of motivation, social connectedness, and self-management was used for the lens from which to understand the six students in depth.
    [Show full text]
  • Sunday Morning Grid 4/12/15 Latimes.Com/Tv Times
    SUNDAY MORNING GRID 4/12/15 LATIMES.COM/TV TIMES 7 am 7:30 8 am 8:30 9 am 9:30 10 am 10:30 11 am 11:30 12 pm 12:30 2 CBS CBS News Sunday Face the Nation (N) Bull Riding Remembers 2015 Masters Tournament Final Round. (N) Å 4 NBC News (N) Å Meet the Press (N) Å News Paid Program Luna! Poppy Cat Tree Fu Figure Skating 5 CW News (N) Å In Touch Hour Of Power Paid Program 7 ABC News (N) Å This Week News (N) News (N) News Å Explore Incredible Dog Challenge 9 KCAL News (N) Joel Osteen Mike Webb Paid Woodlands Paid Program 11 FOX In Touch Joel Osteen Fox News Sunday Midday Paid Program I Love Lucy I Love Lucy 13 MyNet Paid Program Red Lights ›› (2012) 18 KSCI Paid Program Church Faith Paid Program 22 KWHY Cosas Local Jesucristo Local Local Gebel Local Local Local Local RescueBot RescueBot 24 KVCR Painting Dewberry Joy of Paint Wyland’s Paint This Painting Kitchen Mexico Cooking Chefs Life Simply Ming Lidia 28 KCET Raggs Space Travel-Kids Biz Kid$ News TBA Things That Aren’t Here Anymore More Things Aren’t Here Anymore 30 ION Jeremiah Youssef In Touch Bucket-Dino Bucket-Dino Doki (TVY) Doki Ad Dive, Olly Dive, Olly E.T. the Extra-Terrestrial 34 KMEX Paid Program Al Punto (N) Fútbol Central (N) Fútbol Mexicano Primera División: Toluca vs Atlas República Deportiva (N) 40 KTBN Walk in the Win Walk Prince Carpenter Liberate In Touch PowerPoint It Is Written Best Praise Super Kelinda Jesse 46 KFTR Paid Program Hocus Pocus ›› (1993) Bette Midler.
    [Show full text]
  • Examining Television Narrative Structure
    Butler University Digital Commons @ Butler University Scholarship and Professional Work - Communication College of Communication 2002 Re(de)fining Narrative Events: Examining Television Narrative Structure M. J. Porter D. L. Larson Allison Harthcock Butler University, [email protected] K. B. Nellis Follow this and additional works at: https://digitalcommons.butler.edu/ccom_papers Part of the Communication Commons Recommended Citation Porter, M.J., Larson, D.L., Harthcock, A., & Nellis, K.B. (2002). Re(de)fining narrative events: Examining television narrative structure, Journal of Popular Film and Television, 30, 23-30. Available from: digitalcommons.butler.edu/ccom_papers/9/ This Article is brought to you for free and open access by the College of Communication at Digital Commons @ Butler University. It has been accepted for inclusion in Scholarship and Professional Work - Communication by an authorized administrator of Digital Commons @ Butler University. For more information, please contact [email protected]. Re(de)fining Narrative Events: Examining Television Narrative Structure. This is an electronic version of an article published in Porter, M.J., Larson, D.L., Harthcock, A., & Nellis, K.B. (2002). Re(de)fining narrative events: Examining television narrative structure, Journal of Popular Film and Television, 30, 23-30. The print edition of Journal of Popular Film and Television is available online at: http://www.tandf.co.uk/journals/VJPF Television's narratives serve as our society's major storyteller, reflecting our values and defining our assumptions about the nature of reality (Fiske and Hartley 85). On a daily basis, television viewers are presented with stories of heroes and villains caught in the recurring turmoil of interrelationships or in the extraordinary circumstances of epic situations.
    [Show full text]
  • Chile 45 Paul
    APPLE 22 - ANOTHER DAY / OH WOMAN OH WHY 7XCE starts over A in Apple 7XCE starts over L in Apple APPLE 1010 - ANOTHER DAY / OH WOMAN OH WHY APPLE-23 - EAT AT HOME / SMILE AWAY Apple-27 print on right Apple-27 print on left Promo stamps APPLE 1014 - EAT AT HOME / SMILE AWAY APPLE-30 - UNCLE ALBERT - ADMIRAL HALSEY / TOO MANY PEOPLE PRO-X print on right side of labels PRO-X print on left side of labels, no spacing under 45 rpm on PRO-X print on left side of labels, with large spacing under 45 right side of labels rpm on right side of both labels, large spacing under 45 rpm on right side of B-label PRO-X print on left side of labels, with large spacing under 45 PRO-X print on left side of labels, with small spacing under 45 rpm on right side of A-label, larger spacing under 45 rpm on rpm on right side of A-label, larger spacing under 45 rpm on right side of B-label right side of B-label PRO-X print on left side of labels, with small spacing under 45 PRO-X print on left side of label, rpm on both labels, large spacing under 4.47 on right side of A- no spacing under 45 rpm label Solid center APPLE-32 - GIVE IRELAND BACK TO THE IRISH / GIVE IRELAND BACK TO THE IRISH (VERSION) Promo stamps 7XCE and Apple-32 print on lower part of labels 7XCE and Apple-32 near middle of labels APPLE 34 - MARY HAD A LITTLE LAMB / LITTLE WOMAN LOVE McCartney & McCartney aligned, The starts under spacing between ℗ and 1968, 7XCE on left side of label McCartney & McCartney not aligned, The starts under ℗, McCartney & McCartney not aligned, The starts under ℗, 7XCE
    [Show full text]
  • Beat the Heat
    To celebrate the opening of our newest location in Huntsville, Wright Hearing Center wants to extend our grand openImagineing sales zooming to all of our in offices! With onunmatched a single conversationdiscounts and incomparablein a service,noisy restaraunt let us show you why we are continually ranked the best of the best! Introducing the Zoom Revolution – amazing hearing technology designed to do what your own ears can’t. Open 5 Days a week Knowledgeable specialists Full Service Staff on duty daily The most advanced hearing Lifetime free adjustments andwww.annistonstar.com/tv cleanings technologyWANTED onBeat the market the 37 People To Try TVstar New TechnologyHeat September 26 - October 2, 2014 DVOTEDO #1YOUTHANK YOUH FORAVE LETTING US 2ND YEAR IN A ROW SERVE YOU FOR 15 YEARS! HEARINGLeft to Right: A IDS? We will take them inHEATING on trade & AIR for• Toddsome Wright, that NBC will-HISCONDITIONING zoom through• Dr. Valerie background Miller, Au. D.,CCC- Anoise. Celebrating• Tristan 15 yearsArgo, in Business.Consultant Established 1999 2014 1st Place Owner:• Katrina Wayne Mizzell McSpadden,DeKalb ABCFor -County HISall of your central • Josh Wright, NBC-HISheating and air [email protected] • Julie Humphrey,2013 ABC 1st-HISconditioning Place needs READERS’ Etowah & Calhoun CHOICE!256-835-0509• Matt Wright, • OXFORD ABCCounties-HIS ALABAMA FREE• Mary 3 year Ann warranty. Gieger, ABC FREE-HIS 3 years of batteries with hearing instrument purchase. GADSDEN: ALBERTVILLE: 6273 Hwy 431 Albertville, AL 35950 (256) 849-2611 110 Riley Street FORT PAYNE: 1949 Gault Ave. N Fort Payne, AL 35967 (256) 273-4525 OXFORD: 1990 US Hwy 78 E - Oxford, AL 36201 - (256) 330-0422 Gadsden, AL 35901 PELL CITY: Dr.
    [Show full text]
  • The True Cost of American Food – Conference Proceedings
    i The True Cost of American Food – Conference proceedings Foreword Patrick Holden Founder and Chief Executive of the Sustainable Food Trust I am delighted to be writing this foreword for the proceedings of our conference. I hope it will be a useful resource for everyone with an interest in food systems externalities and True Cost Accounting; and that should include everyone who eats! The True Cost of American Food Conference brought together more than 600 participants to listen to high quality presentations from a wide range of leading experts, representing farming, food businesses, research and academic organizations, policy makers, NGOs, public health institutions, organizations representing civil society and food justice, the investment community, funding foundations and philanthropists. As an organization which has contributed in a significant way to the development of the conceptual framework for True Cost Accounting in food and farming, we were delighted that the conference attracted such an impressive attendance of leaders from a range of sectors, all actively committed to taking this initiative forward. Looking forward, clearly one of the key challenges is how we can best convey an easy-to- grasp understanding of True Cost Accounting to individual citizens, who have reasonably assumed until now that the price tag on individual food products reflects of the true costs involved in its production. As we have now come to realize, this is often far from the case; in fact it would be no exaggeration to state that the current food pricing system is dishonest, in that it fails to include the hidden impacts of the production system, both negative and positive, on the environment and public health.
    [Show full text]
  • THE HANDBOOK Your South Beach Success Starts Here!
    THE HANDBOOK Your South Beach Success Starts Here! Instructions, food lists, recipes and exercises to lose weight and get into your best shape ever CONTENTS HOW TO USE THIS HANDBOOK You’ve already taken the biggest step: committing to losing weight and learning to live a life of strength, energy PHASE 1 and optimal health. The South Beach Diet will get you there, and this handbook will show you the way. The 14-Day Body Reboot ....................... 4 The goal of the South Beach Diet® program is to help Diet Details .................................................................6 you lose weight, build a strong and fit body, and learn to Foods to Enjoy .......................................................... 10 live a life of optimal health without hunger or deprivation. Consider this handbook your personal instruction manual. EXERCISE: It’s divided into the three phases of the South Beach Beginner Shape-Up: The Walking Workouts ......... 16 Diet® program, color-coded so it’ll be easy to locate your Walking Interval Workout I .................................... 19 current phase: Walking Interval Workout II .................................. 20 PHASE 1 PHASE 2 PHASE 3 10-Minute Stair-Climbing Interval ...........................21 What you’ll find inside: PHASE 2 • Each section provides instructions on how to eat for that specific phase so you’ll always feel confident that Steady Weight Loss ................................. 22 you’re following the program properly. Diet Details .............................................................. 24 • Phases 1 and 2 detail which foods to avoid and provide Foods to Enjoy ......................................................... 26 suggestions for healthy snacks between meals. South Beach Diet® Recipes ....................................... 31 • Phase 2 lists those foods you may add back into your diet and includes delicious recipes you can try on EXERCISE: your own that follow the healthy-eating principles Beginner Body-Weight Strength Circuit ..............
    [Show full text]
  • The Globalization of Chinese Food ANTHROPOLOGY of ASIA SERIES Series Editor: Grant Evans, University Ofhong Kong
    The Globalization of Chinese Food ANTHROPOLOGY OF ASIA SERIES Series Editor: Grant Evans, University ofHong Kong Asia today is one ofthe most dynamic regions ofthe world. The previously predominant image of 'timeless peasants' has given way to the image of fast-paced business people, mass consumerism and high-rise urban conglomerations. Yet much discourse remains entrenched in the polarities of 'East vs. West', 'Tradition vs. Change'. This series hopes to provide a forum for anthropological studies which break with such polarities. It will publish titles dealing with cosmopolitanism, cultural identity, representa­ tions, arts and performance. The complexities of urban Asia, its elites, its political rituals, and its families will also be explored. Dangerous Blood, Refined Souls Death Rituals among the Chinese in Singapore Tong Chee Kiong Folk Art Potters ofJapan Beyond an Anthropology of Aesthetics Brian Moeran Hong Kong The Anthropology of a Chinese Metropolis Edited by Grant Evans and Maria Tam Anthropology and Colonialism in Asia and Oceania Jan van Bremen and Akitoshi Shimizu Japanese Bosses, Chinese Workers Power and Control in a Hong Kong Megastore WOng Heung wah The Legend ofthe Golden Boat Regulation, Trade and Traders in the Borderlands of Laos, Thailand, China and Burma Andrew walker Cultural Crisis and Social Memory Politics of the Past in the Thai World Edited by Shigeharu Tanabe and Charles R Keyes The Globalization of Chinese Food Edited by David Y. H. Wu and Sidney C. H. Cheung The Globalization of Chinese Food Edited by David Y. H. Wu and Sidney C. H. Cheung UNIVERSITY OF HAWAI'I PRESS HONOLULU Editorial Matter © 2002 David Y.
    [Show full text]
  • Playing Chicken: Avoiding Arsenic in Your Meat Around the World Through Research and Education, Science and Technology, and Advocacy
    Playing Chicken Avoiding Arsenic in Your Meat Institute for Agriculture and Trade Policy Food and Health Program The Institute for Agriculture and Trade Policy About this publication promotes resilient family farms, rural communities and ecosystems Playing Chicken: Avoiding Arsenic in Your Meat around the world through research and education, science and technology, and advocacy. Written by David Wallinga, M.D. 2105 First Avenue South We would like to thank Ted Schettler, M.D., Minneapolis, Minnesota 55404 USA Karen Florini and Mardi Mellon for their helpful comments Tel.: (612) 870-0453 on this manuscript. We would especially like to acknowledge Fax: (612) 870-4846 the major contributions of Alise Cappel. We would like [email protected] iatp.org to thank the Quixote Foundation for their support of this work. iatp.org/foodandhealth Published April 2006 © 2006 IATP. All rights reserved. Table of contents Executive summary . 5 I. The modern American chicken: Arsenic use in context . 11 II. Concerns with adding arsenic routinely to chicken feed . 14 II. What we found: Arsenic in chicken meat . 21 Appendix A. FDA-approved feed additives containing arsenic . 26 Appendix B. Testing methodology . 29 References . 31 Playing Chicken: Avoiding Arsenic in Your Meat 3 4 Institute for Agriculture and Trade Policy Executive summary Arsenic causes cancer even at the low levels currently feed additive, are given each year to chickens. Arsenic found in our environment. Arsenic also contributes to other is an element—it doesn’t degrade or disappear. Arsenic diseases, including heart disease, diabetes and declines subsequently contaminates much of the 26-55 billion pounds in intellectual function, the evidence suggests.
    [Show full text]
  • Womenpreneurs in a Digital Environment: Utilizing Instagram to Build a Personal Brand
    University of South Florida Scholar Commons Graduate Theses and Dissertations Graduate School June 2019 Womenpreneurs in a Digital Environment: Utilizing Instagram to Build a Personal Brand Michelle N. Nuñez University of South Florida, [email protected] Follow this and additional works at: https://scholarcommons.usf.edu/etd Part of the Marketing Commons, and the Mass Communication Commons Scholar Commons Citation Nuñez, Michelle N., "Womenpreneurs in a Digital Environment: Utilizing Instagram to Build a Personal Brand" (2019). Graduate Theses and Dissertations. https://scholarcommons.usf.edu/etd/7874 This Thesis is brought to you for free and open access by the Graduate School at Scholar Commons. It has been accepted for inclusion in Graduate Theses and Dissertations by an authorized administrator of Scholar Commons. For more information, please contact [email protected]. Womenpreneurs in a Digital Environment: Utilizing Instagram to Build a Personal Brand by Michelle N. Nuñez A thesis submitted in partial fulfillment of the requirements for the degree of Master of Arts with a concentration in Media Studies The Zimmerman School of Advertising and Mass Communications College of Arts and Sciences University of South Florida Major Professor: Artemio Ramirez Jr., Ph.D. Travis Bell, Ph.D. Kelli S. Burns, Ph.D. Date of Approval: March 19, 2019 Keywords: Digital entrepreneur, grounded theory, social media, branding practices Copyright © 2019, Michelle N. Nuñez Dedication I dedicate this thesis to the students that have ever felt like giving up. Completing this thesis has been an experience of growth and learning and the strength that I have gained will be carried with me throughout the rest of my life.
    [Show full text]