Workshop VI – Case Study Zurich 2014 Workshop VI – Case Study Zurich 2014
Welcome on behalf of Swiss Athletics Workshop VI – Case Study Zurich 2014
Agenda – Can success be planned? 1. Introduction 2. Swiss Athletics before «Zürich 2014» bid 3. Reasons for «Zürich 2014» bid 4. Actionplan Swiss Athletics – impact before ECH 2014 5. Zürich 2014 6. Impact of «Zürich 2014» - after ECH 2014 7. 2020 and beyond 8. Conclusions 9. Q&A Workshop VI – Case Study Zurich 2014
1. Introduction – Swiss Athletics • 36’600 Members • 12’500 licensed athletes – 1’800 Senior W/M • 425 Clubs • 18 National Championships p.a. (incl. Trail/MR) • 3 Youth Competition Series (incl. UBS Kids Cup) • 500 Running Events – 350’000 Finishers (Top 30) • Budget Swiss Athletics: EUR 5.5 Mio. p.a. • 27 FTE (incl. 9 FTE Coaches) Workshop VI – Case Study Zurich 2014
2. Swiss Athletics before «Zürich 2014» bid Workshop VI – Case Study Zurich 2014
Swiss Athletics before «Zürich 2014» bid
3,000 2,750 2,500 2,250 2,000 1,750
athletes 1,500 1,250
1,000 licenced
of 750 # # 500 250 0
Senior (M/W) U20 (M/W) U18 (M/W) U16 (M/W) Workshop VI – Case Study Zurich 2014
Lack of World Class Athletes 2000 2006
1:43.72 Workshop VI – Case Study Zurich 2014
3. Reasons for «Zürich 2014» bid
Was war die Motivation, eine EM in der Schweiz durchzuführen ? Workshop VI – Case Study Zurich 2014
Turnaround «Swiss Athletics»
3,000 2,750 2,500 2,250 2,000 1,750
athletes 1,500 1,250
1,000 licenced
of 750 # # 500 250 0
Senior (M/W) U20 (M/W) U18 (M/W) U16 (M/W) Workshop VI – Case Study Zurich 2014
Why Zurich? Workshop VI – Case Study Zurich 2014
Letzigrund Stadium
EM 2014 Workshop VI – Case Study Zurich 2014
Renovation 2006/07 – UEFA EURO 2008 Workshop VI – Case Study Zurich 2014
Letzigrund Stadium – Home of Athletics
Bild Weltklasse Letzigrund Workshop VI – Case Study Zurich 2014
Main goals of LOC and Swiss Athletics Workshop VI – Case Study Zurich 2014
Main Objectives for «Zürich 2014» (LOC)
1. Hiqh quality competitions
2. Full Stadium – 25’000 each day – fulfill budgeted income
3. Top TV Product – high ratings
4. Long-term boost to the status of athletics in Switzerland (athletes, media presence, economically, politically)
5. Added value in the region of Zurich and location marketing
6. Boost and long-term effect on youth athletics Workshop VI – Case Study Zurich 2014
Objectives Swiss Athletics
1. Min. 35 athletes in the Swiss Team «Zürich 2014»
2. One Swiss finalist per day
30
25
20
15
10
5
0 ECH 1994 Helsinki ECH 1998 Budapest ECH 2002 Munich ECH 2006 Gothenburg Team Size # athletes in finals Workshop VI – Case Study Zurich 2014
4. Actionplan of Swiss Athletics Workshop VI – Case Study Zurich 2014
Swiss Starters 2014
changed in 2007 launched in 2009 Workshop VI – Case Study Zurich 2014
National Team Structure
≈ 40
Swiss ECH minima Starters World 2 years Class Potentials ≈ 150
Swiss Starters Future U18/U20 Potential- beurteilung
Best talents Regional Teams per Region
14-20 years Workshop VI – Case Study Zurich 2014
Swiss Starters - Commitment Statement
Athlet
Coach
Club
Federation Workshop VI – Case Study Zurich 2014
Individual career plan
Swiss Starters 2014 Vorname / Name Tag Mt. Jahr Disziplin Verein Trainer / in Karrierenplanung Jan Hochstrasser 23. 10. 1988 800m BTV Aarau LA Louis Heyer Tag Mt. Jahr Init. Jahr 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016 2017 Erstellung 30. 04. 2009 zbe Alter 17 18 19 20 21 22 23 24 25 26 27 28 29
BMS II Schule / Aus- / Weiterbildung KV Lehre Fachhochschule BWL Olten Education / (30 Lek.)
Beruf KV-Stelle (100%) Profession
Kategorie U 18 U 20 U 20 U 23 U 23 U 23 Aktive Aktive Aktive Aktive Aktive Aktive Aktive Trainingsaufwand Anz. Std. Kaderzugehörigkeit SAT B Kader B Kader B Kader soll 01:54.50 01:53.00 01:51.50 01:50.60 01:49.80 01:49.00 01:48.60 01:48.20 01:47.80 01:47.30 01:46.80 01:46.30 01:45.90 Leistungsentwicklung Ist 01:58.06 02:00.77 01:55.02 01:52.07 Abbruchwert 01:55.50 01:54.00 01:52.50 01:51.60 01:50.80 01:50.00 01:49.60 01:49.20 01:49.00 01:48.60 01:48.30 01:47.80 01:47.80 01:45 Sports 01:46 01:48 graphische Darstellung der 01:50 performance Leistungsentwicklung 01:51
Sportlich Ist-Kurve = rot 01:53 Soll-Bereich = blau 01:55 Aktuelle EM Limite = grün 01:57 Progress 01:58 02:00
Anlass CISM WM MWG EM Univerisade EM Rang / Teilnehmer 18. Grossanlässe Anlass Universiade Rang / Teilnehmer
Militärisch C C C C C Military = RS (qualifizierter Sportler) C = CISM WK = Spitzensport RS 2 = TL Status Spitzensportförderung = Zeitsoldat (z.B. 50%)
letzte Aktualisierung Jahr 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016 2017 service 19.12.2012 Alter 17 18 19 20 21 22 23 24 25 26 27 28 29 Workshop VI – Case Study Zurich 2014
Individual career plan
Sports performance
Progress Workshop VI – Case Study Zurich 2014
World Class Potential Program
• Special support for the most WCP talented young athletes • CHF 15’000 p.a. • Long-term support • Enable «high-performance lifestyle» • 5-10 athletes • max. to the age of 26 years est. 2005 Workshop VI – Case Study Zurich 2014
World Class Potentials
2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016 2017 2018 1 Sabrina Altermatt
2 Michael Isler
3 Andreas Kundert 4 Rolf Fongué
5 Clélia Reuse
6 Reto A. Schenkel
7 Linda Züblin
8 Ellen Sprunger
9 Lea Sprunger
10 Lisa Urech 11 Pascal Mancini
12 Irene Pusterla
13 Alex Wilson
14 Mujinga Kambundji 15 Noemi Zbären
16 Selina Büchel
17 Brahian Peña 18 Angelica Moser
19 Sarah Atcho
20 Caroline Agnou
21 Géraldine Ruckstuhl 22 Julien Wanders
23 Alain-Hervé Mfomkpa
24 Yasmin Giger
25 Delia Sclabas 26 Jason Joseph 26 14 years Workshop VI – Case Study Zurich 2014
World Class Potentials Program - Success
2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016 2017 2018 1 Sabrina Altermatt
2 Michael Isler
3 Andreas Kundert 4 Rolf Fongué
5 Clélia Reuse
6 Reto A. Schenkel 7 Linda Züblin
8 Ellen Sprunger
9 Lea Sprunger
10 Lisa Urech 11 Pascal Mancini
12 Irene Pusterla
13 Alex Wilson
14 Mujinga Kambundji 15 Noemi Zbären
16 Selina Büchel
17 Brahian Peña 18 Angelica Moser
19 Sarah Atcho
20 Caroline Agnou
21 Géraldine Ruckstuhl 22 Julien Wanders
23 Alain-Hervé Mfomkpa
24 Yasmin Giger
25 Delia Sclabas 26 Jason Joseph
International Top-Level Years in WCP-Program International Level National Level Workshop VI – Case Study Zurich 2014
World Class Potentials 2019 Workshop VI – Case Study Zurich 2014
# of ECH Entry Standards reached by Swiss Athletes
60
50
40
30
20
10
0 Workshop VI – Case Study Zurich 2014
# of ECH Entry Standards reached by Swiss Athletes
60
50
40
30
20
10
0 Workshop VI – Case Study Zurich 2014
UBS Kids Cup – Athletics for the young generation
1 2 3 Workshop VI – Case Study Zurich 2014
UBS Kids Cup – Athletics for the young generation
2 Workshop VI – Case Study Zurich 2014
UBS Kids Cup - Participation Workshop VI – Case Study Zurich 2014
UBS Kids Cup – Athletics back to School
120,000 800
700 100,000 600 80,000 500
60,000 400 participating
Kids Kids 300
40,000
UBS Kids Cup Events Cup Kids UBS
of of
# # 200 20,000 # 100
0 0 # Kids Club Events # Kids School Events
# Club Events # School Events Workshop VI – Case Study Zurich 2014
UBS Kids Cup 1’190 Regional Competitions (Clubs & Schools)
26 Cantonal finals Workshop VI – Case Study Zurich 2014
UBS Kids Cup
26 1 National Final Cantonal Winner Finals @ Letzigrund Stadium Workshop VI – Case Study Zurich 2014
UBS Kids Cup
Qualifications: Local – Regional – National > TRIALS Workshop VI – Case Study Zurich 2014
5. Zürich 2014 – The Event Workshop VI – Case Study Zurich 2014
Key Figures of «Zürich 2014»
➢ 1’400 Athletes – 50 Nations ➢ 800 Officials ➢ 2’000 Media ➢ 2’100 Volunteers ➢ 6 Days of competition Workshop VI – Case Study Zurich 2014
Motto «together»! Workshop VI – Case Study Zurich 2014
Zürich 2014 – Competition Officials Workshop VI – Case Study Zurich 2014
Volunteers – We are «Zürich 2014» Workshop VI – Case Study Zurich 2014
Communication – «Cooly» Swiss Runners Workshop VI – Case Study Zurich 2014
Communication – Key Visual 4 x 100m Workshop VI – Case Study Zurich 2014
Letzigrund Stadium – Home of Athletics Workshop VI – Case Study Zurich 2014
City Marketing – Marathon & RW in the city Workshop VI – Case Study Zurich 2014
City Marketing – House of Switzerland Workshop VI – Case Study Zurich 2014
Record high in August (overnight stays)
Canton of Zürich 15.0 23% 20.4 Direkter Effekt 31%
Indirekter Effekt Total Gross Value Added CHF 65.5 Mio. Rest of Switzerland
5.5 Direkter Effekt 8% 24.8 38% Indirekter Effekt
Source: Event analytics / Rütter-Soceco / ITW HSLU Workshop VI – Case Study Zurich 2014
Conclusions • Boost for Swiss Athletics: junior sport – popular sport – performance sport • Pleasing economic effect • Great support from private and public sources • Deficiency-miscalculation of the audience potential Workshop VI – Case Study Zurich 2014
6. Impact of «Zürich 2014» for Swiss Athletics Workshop VI – Case Study Zurich 2014
Successful Swiss Athletes! Workshop VI – Case Study Zurich 2014
# of ECH entry standards reached by Swiss Athletes
60
50
40
30
20
10
0 Workshop VI – Case Study Zurich 2014
# of ECH entry standards reached by Swiss Athletes
60
50
40
30
20
10
0 Workshop VI – Case Study Zurich 2014
Team Size ECH & WCH 2001-2019
60
50
40
30
20
10
0 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016 2017 2018 2019 WCH ECH Workshop VI – Case Study Zurich 2014
ECH Amsterdam 2016
2016 Workshop VI – Case Study Zurich 2014
ECH Amsterdam 2016 Workshop VI – Case Study Zurich 2014
ECH Amsterdam 2016 Workshop VI – Case Study Zurich 2014
ECH Amsterdam 2016 Gold
Bronze
Bronze Bronze
Gold Workshop VI – Case Study Zurich 2014
ECH Berlin 2018 Workshop VI – Case Study Zurich 2014
ECH Berlin 2018
Gold Silver Silver
Bronze Workshop VI – Case Study Zurich 2014
ECH Berlin 2018 Workshop VI – Case Study Zurich 2014
Enthusiastic Swiss Fans Workshop VI – Case Study Zurich 2014
ECH Berlin 2018 Workshop VI – Case Study Zurich 2014
Swiss Athletics @ Olympic Games
Top 16
Top 8
# of Top 16 5 Results
2 2 1
Athen Beijing London Rio Workshop VI – Case Study Zurich 2014
National Athletics Stars
2013 Workshop VI – Case Study Zurich 2014
National Athletics Stars
2014
2018
2015 Workshop VI – Case Study Zurich 2014
Successful Young Athletes Workshop VI – Case Study Zurich 2014
Growing Junior Teams
Swiss Starters Future 160 140 120 100 80 60 40 20 0 2015 2016 2017 2018 2019 Women Men Workshop VI – Case Study Zurich 2014
Growing Success @ ECH U20
70 # Athletes
60 61 # Points 50 Points according 40 to Placing Table 38 30 35 35 30 1. = 8 Points 28 2. = 7 Points 20 25 23 . . 10 8. = 1 Point
0 2013 2015 2017 2019 Rieti Eskilstuna Grosseto Boras ITA SWE ITA SWE # of athletes # points Workshop VI – Case Study Zurich 2014
Growing Success @ ECH U23
60 # Athletes
55 50 # Points
40 40 Points according 35 35 to Placing Table 30 32
25 1. = 8 Points 20 2. = 7 Points . 17 16 10 . 8. = 1 Point
0 2013 2015 2017 2019 Tampere Tallinn Bydgoszcz Gävle FIN EST POL SWE # of athletes # points Workshop VI – Case Study Zurich 2014
Successful Junior Teams
U20/23 EM
5 Medals
1999 2001 2003 2005 2007 2009 2011 2013 2015 2017 2019 Workshop VI – Case Study Zurich 2014
Successful Junior Teams 28 Medals
U20/23 EM 1. 1. 1. 1. 1. 1. 1. 1. 1. Gold 1. 1. 1. 1. 5 Medaillen 1. 1.
Silver /
Bronze
1999 2001 2003 2005 2007 2009 2011 2013 2015 2017 2019 Workshop VI – Case Study Zurich 2014
# of licenced athletes
13,000
12,500
12,000 Growth of 11,500 23% in 10
11,000 years # of licenced athletes licenced of #
10,500
10,000 2010 2011 2012 2013 2014 2015 2016 2017 2018 2019 Workshop VI – Case Study Zurich 2014
Rising interest in Youth Athletics
125%
120% 122%
115%
110%
105%
100%
95% 2015 2016 2017 2018
UBS Kids Cup Swiss Athletics Sprint
Mille Gruyère Total Workshop VI – Case Study Zurich 2014
7. 2020 and beyond Workshop VI – Case Study Zurich 2014
2020 and beyond
• talents must be brought earlier to the «right path≈ 40»
Swiss ECH minima World 2 years Starters Class Potentials ≈ 10 ≈ 150
Swiss Starters Future U18/U20 Pre- Potential- World beurteilung Class Potentials Best ≈ 20 talents Regionalkader per Region
14-20 years Workshop VI – Case Study Zurich 2014
2020 and beyond Regional performance ALV NLZ NLZ centers must be Nordwest Ost- professionalised - NLZ schweiz schweiz Zürich on a higher level NLZ Bern - Magglingen
CNP Lausanne - Aigle CAT Tenero
75 Workshop VI – Case Study Zurich 2014
2020 and beyond More indoor infrastructure ALV NLZ Ost- schweiz
NLZ Bern - Magglingen
76 Workshop VI – Case Study Zurich 2014
2020 and beyond
High Potential Coach Top level Programme Coaches
Regional Coaches
Coaches in clubs Workshop VI – Case Study Zurich 2014
8. Conclusions • «Zürich 2014» = Big Boost for Athletics in SUI • ECH alone would not have been sustainable • Actionplan around the «Zürich 2014» bid was crucial for today’s success of Swiss Athletics • «Zürich 2014» united the «Athletics Family» • By hosting a ECH the task is not completed • Success is planable! Workshop VI – Case Study Zurich 2014
Thanks for your attention!
Contact: [email protected] [email protected] Workshop VI – Case Study Zurich 2014
9. Q & A