Workshop VI – Case Study Zurich 2014 Workshop VI – Case Study Zurich 2014 Welcome on behalf of Swiss Athletics Workshop VI – Case Study Zurich 2014 Agenda – Can success be planned? 1. Introduction 2. Swiss Athletics before «Zürich 2014» bid 3. Reasons for «Zürich 2014» bid 4. Actionplan Swiss Athletics – impact before ECH 2014 5. Zürich 2014 6. Impact of «Zürich 2014» - after ECH 2014 7. 2020 and beyond 8. Conclusions 9. Q&A Workshop VI – Case Study Zurich 2014 1. Introduction – Swiss Athletics • 36’600 Members • 12’500 licensed athletes – 1’800 Senior W/M • 425 Clubs • 18 National Championships p.a. (incl. Trail/MR) • 3 Youth Competition Series (incl. UBS Kids Cup) • 500 Running Events – 350’000 Finishers (Top 30) • Budget Swiss Athletics: EUR 5.5 Mio. p.a. • 27 FTE (incl. 9 FTE Coaches) Workshop VI – Case Study Zurich 2014 2. Swiss Athletics before «Zürich 2014» bid Workshop VI – Case Study Zurich 2014 Swiss Athletics before «Zürich 2014» bid 3,000 2,750 2,500 2,250 2,000 1,750 athletes 1,500 1,250 1,000 licenced of 750 # 500 250 0 Senior (M/W) U20 (M/W) U18 (M/W) U16 (M/W) Workshop VI – Case Study Zurich 2014 Lack of World Class Athletes 2000 2006 1:43.72 Workshop VI – Case Study Zurich 2014 3. Reasons for «Zürich 2014» bid Was war die Motivation, eine EM in der Schweiz durchzuführen ? Workshop VI – Case Study Zurich 2014 Turnaround «Swiss Athletics» 3,000 2,750 2,500 2,250 2,000 1,750 athletes 1,500 1,250 1,000 licenced of 750 # 500 250 0 Senior (M/W) U20 (M/W) U18 (M/W) U16 (M/W) Workshop VI – Case Study Zurich 2014 Why Zurich? Workshop VI – Case Study Zurich 2014 Letzigrund Stadium EM 2014 Workshop VI – Case Study Zurich 2014 Renovation 2006/07 – UEFA EURO 2008 Workshop VI – Case Study Zurich 2014 Letzigrund Stadium – Home of Athletics Bild Weltklasse Letzigrund Workshop VI – Case Study Zurich 2014 Main goals of LOC and Swiss Athletics Workshop VI – Case Study Zurich 2014 Main Objectives for «Zürich 2014» (LOC) 1. Hiqh quality competitions 2. Full Stadium – 25’000 each day – fulfill budgeted income 3. Top TV Product – high ratings 4. Long-term boost to the status of athletics in Switzerland (athletes, media presence, economically, politically) 5. Added value in the region of Zurich and location marketing 6. Boost and long-term effect on youth athletics Workshop VI – Case Study Zurich 2014 Objectives Swiss Athletics 1. Min. 35 athletes in the Swiss Team «Zürich 2014» 2. One Swiss finalist per day 30 25 20 15 10 5 0 ECH 1994 Helsinki ECH 1998 Budapest ECH 2002 Munich ECH 2006 Gothenburg Team Size # athletes in finals Workshop VI – Case Study Zurich 2014 4. Actionplan of Swiss Athletics Workshop VI – Case Study Zurich 2014 Swiss Starters 2014 changed in 2007 launched in 2009 Workshop VI – Case Study Zurich 2014 National Team Structure ≈ 40 Swiss ECH minima Starters World 2 years Class Potentials ≈ 150 Swiss Starters Future U18/U20 Potential- beurteilung Best talents Regional Teams per Region 14-20 years Workshop VI – Case Study Zurich 2014 Swiss Starters - Commitment Statement Athlet Coach Club Federation Workshop VI – Case Study Zurich 2014 Individual career plan Swiss Starters 2014 Vorname / Name Tag Mt. Jahr Disziplin Verein Trainer / in Karrierenplanung Jan Hochstrasser 23. 10. 1988 800m BTV Aarau LA Louis Heyer Tag Mt. Jahr Init. Jahr 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016 2017 Erstellung 30. 04. 2009 zbe Alter 17 18 19 20 21 22 23 24 25 26 27 28 29 BMS II Schule / Aus- / Weiterbildung KV Lehre Fachhochschule BWL Olten Education / (30 Lek.) Beruf KV-Stelle (100%) Profession Kategorie U 18 U 20 U 20 U 23 U 23 U 23 Aktive Aktive Aktive Aktive Aktive Aktive Aktive Trainingsaufwand Anz. Std. Kaderzugehörigkeit SAT B Kader B Kader B Kader soll 01:54.50 01:53.00 01:51.50 01:50.60 01:49.80 01:49.00 01:48.60 01:48.20 01:47.80 01:47.30 01:46.80 01:46.30 01:45.90 Leistungsentwicklung Ist 01:58.06 02:00.77 01:55.02 01:52.07 Abbruchwert 01:55.50 01:54.00 01:52.50 01:51.60 01:50.80 01:50.00 01:49.60 01:49.20 01:49.00 01:48.60 01:48.30 01:47.80 01:47.80 01:45 Sports 01:46 01:48 graphische Darstellung der 01:50 performance Leistungsentwicklung 01:51 Sportlich Ist-Kurve = rot 01:53 Soll-Bereich = blau 01:55 Aktuelle EM Limite = grün 01:57 Progress 01:58 02:00 Anlass CISM WM MWG EM Univerisade EM Rang / Teilnehmer 18. Grossanlässe Anlass Universiade Rang / Teilnehmer Militärisch C C C C C Military = RS (qualifizierter Sportler) C = CISM WK = Spitzensport RS 2 = TL Status Spitzensportförderung = Zeitsoldat (z.B. 50%) letzte Aktualisierung Jahr 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016 2017 service 19.12.2012 Alter 17 18 19 20 21 22 23 24 25 26 27 28 29 Workshop VI – Case Study Zurich 2014 Individual career plan Sports performance Progress Workshop VI – Case Study Zurich 2014 World Class Potential Program • Special support for the most WCP talented young athletes • CHF 15’000 p.a. • Long-term support • Enable «high-performance lifestyle» • 5-10 athletes • max. to the age of 26 years est. 2005 Workshop VI – Case Study Zurich 2014 World Class Potentials 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016 2017 2018 1 Sabrina Altermatt 2 Michael Isler 3 Andreas Kundert 4 Rolf Fongué 5 Clélia Reuse 6 Reto A. Schenkel 7 Linda Züblin 8 Ellen Sprunger 9 Lea Sprunger 10 Lisa Urech 11 Pascal Mancini 12 Irene Pusterla 13 Alex Wilson 14 Mujinga Kambundji 15 Noemi Zbären 16 Selina Büchel 17 Brahian Peña 18 Angelica Moser 19 Sarah Atcho 20 Caroline Agnou 21 Géraldine Ruckstuhl 22 Julien Wanders 23 Alain-Hervé Mfomkpa 24 Yasmin Giger 25 Delia Sclabas 26 Jason Joseph 26 14 years Workshop VI – Case Study Zurich 2014 World Class Potentials Program - Success 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016 2017 2018 1 Sabrina Altermatt 2 Michael Isler 3 Andreas Kundert 4 Rolf Fongué 5 Clélia Reuse 6 Reto A. Schenkel 7 Linda Züblin 8 Ellen Sprunger 9 Lea Sprunger 10 Lisa Urech 11 Pascal Mancini 12 Irene Pusterla 13 Alex Wilson 14 Mujinga Kambundji 15 Noemi Zbären 16 Selina Büchel 17 Brahian Peña 18 Angelica Moser 19 Sarah Atcho 20 Caroline Agnou 21 Géraldine Ruckstuhl 22 Julien Wanders 23 Alain-Hervé Mfomkpa 24 Yasmin Giger 25 Delia Sclabas 26 Jason Joseph International Top-Level Years in WCP-Program International Level National Level Workshop VI – Case Study Zurich 2014 World Class Potentials 2019 Workshop VI – Case Study Zurich 2014 # of ECH Entry Standards reached by Swiss Athletes 60 50 40 30 20 10 0 Workshop VI – Case Study Zurich 2014 # of ECH Entry Standards reached by Swiss Athletes 60 50 40 30 20 10 0 Workshop VI – Case Study Zurich 2014 UBS Kids Cup – Athletics for the young generation 1 2 3 Workshop VI – Case Study Zurich 2014 UBS Kids Cup – Athletics for the young generation 2 Workshop VI – Case Study Zurich 2014 UBS Kids Cup - Participation Workshop VI – Case Study Zurich 2014 UBS Kids Cup – Athletics back to School 120,000 800 700 100,000 600 80,000 500 60,000 400 participating Kids 300 40,000 UBS Kids Cup Events Kids Cup UBS of of # 200 20,000 # 100 0 0 # Kids Club Events # Kids School Events # Club Events # School Events Workshop VI – Case Study Zurich 2014 UBS Kids Cup 1’190 Regional Competitions (Clubs & Schools) 26 Cantonal finals Workshop VI – Case Study Zurich 2014 UBS Kids Cup 26 1 National Final Cantonal Winner Finals @ Letzigrund Stadium Workshop VI – Case Study Zurich 2014 UBS Kids Cup Qualifications: Local – Regional – National > TRIALS Workshop VI – Case Study Zurich 2014 5. Zürich 2014 – The Event Workshop VI – Case Study Zurich 2014 Key Figures of «Zürich 2014» ➢ 1’400 Athletes – 50 Nations ➢ 800 Officials ➢ 2’000 Media ➢ 2’100 Volunteers ➢ 6 Days of competition Workshop VI – Case Study Zurich 2014 Motto «together»! Workshop VI – Case Study Zurich 2014 Zürich 2014 – Competition Officials Workshop VI – Case Study Zurich 2014 Volunteers – We are «Zürich 2014» Workshop VI – Case Study Zurich 2014 Communication – «Cooly» Swiss Runners Workshop VI – Case Study Zurich 2014 Communication – Key Visual 4 x 100m Workshop VI – Case Study Zurich 2014 Letzigrund Stadium – Home of Athletics Workshop VI – Case Study Zurich 2014 City Marketing – Marathon & RW in the city Workshop VI – Case Study Zurich 2014 City Marketing – House of Switzerland Workshop VI – Case Study Zurich 2014 Record high in August (overnight stays) Canton of Zürich 15.0 23% 20.4 Direkter Effekt 31% Indirekter Effekt Total Gross Value Added CHF 65.5 Mio. Rest of Switzerland 5.5 Direkter Effekt 8% 24.8 38% Indirekter Effekt Source: Event analytics / Rütter-Soceco / ITW HSLU Workshop VI – Case Study Zurich 2014 Conclusions • Boost for Swiss Athletics: junior sport – popular sport – performance sport • Pleasing economic effect • Great support from private and public sources • Deficiency-miscalculation of the audience potential Workshop VI – Case Study Zurich 2014 6. Impact of «Zürich 2014» for Swiss Athletics Workshop VI – Case Study Zurich 2014 Successful Swiss Athletes! Workshop VI – Case Study Zurich 2014 # of ECH entry standards reached by Swiss Athletes 60 50 40 30 20 10 0 Workshop VI – Case Study Zurich 2014 # of ECH entry standards reached by Swiss Athletes 60 50 40 30 20 10 0 Workshop VI – Case Study Zurich 2014 Team Size ECH & WCH 2001-2019 60 50 40 30 20 10 0 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016 2017 2018 2019 WCH ECH Workshop VI – Case Study Zurich 2014 ECH Amsterdam 2016 2016 Workshop VI – Case Study Zurich 2014 ECH Amsterdam 2016 Workshop VI – Case Study Zurich 2014 ECH Amsterdam 2016 Workshop VI – Case Study Zurich 2014 ECH Amsterdam 2016 Gold Bronze Bronze