KARNATAKA POLICY Front Cover Vidhana Soudha, Bengaluru Message from Honourable Chief Minister of

It gives me immense pleasure to announce the release of Karnataka Tourism Policy 2020-2025.

For our Government, we believe that the tourism sector plays a pivotal role in developing our economy and hence constitutes a real priority for us. Not only does the tourism sector spearhead economic growth, it also improves the standard of living with its capacity to create large scale employment opportunities. With the immense potential that the tourism industry offers, we have initiated the Karnataka Tourism Policy 2020-2025 incorporating inputs of all stakeholders, both public and private, that will foster a more favourable environment for the development and consolidation of the tourism sector.

While the ongoing COVID-19 pandemic has brought most of the world to a standstill, the people of Karnataka have demonstrated great resilience and determination in facing and overcoming the challenges. The only certainty the pandemic situation offers is of a new normal. The Karnataka Tourism Policy 2020-25 provides a framework for Karnataka’s tourism industry to overcome the ongoing difficulties, adapt to the new normal, and remain healthy and competitive in the global tourism landscape.

Our Government is committed to providing a conducive environment for growth of . Through the Karnataka Tourism Policy 2020-25 we wish to encourage the investors to invest in the tourism sector by providing a host of incentives and subsidies to facilitate investment in the sector. I hope that the new tourism policy will go a long way towards improving the tourism sector in the State.

I request all the stakeholders to join us in our venture of developing Karnataka as a vibrant, sustainable and the most-favoured tourism destination.

Shri B. S. Yediyurappa Hon’ble Chief Minister Government of Karnataka Foreword from Message from Chairperson, Honourable Minister Karnataka Tourism Task Force for Tourism

I am pleased to present the Karnataka Tourism Policy 2020-25. This The Karnataka Tourism Policy 2020-25 aims to position Karnataka Policy sets a direction for the tourism industry of Karnataka over the as a global tourism brand for visitors as well as for investors. This next five years. Through this Policy, we are making a strategic shift Policy encourages the development of relevant infrastructure towards quality and sustainable tourism with greater emphasis on through partnerships between private sector, government and the safety and hygiene measures. community. Strategic interventions have been identified with a view to support local entrepreneurship and assist in creating livelihood Without doubt, the influence of the tourism sector as a tool for opportunities for all sections of the society. economic development is recognized globally. Tourism is an important job creator and a lifeline for many of our citizens. The Policy provides detailed guidelines for the development of Prominent initiatives under this Policy include collaboration with tourism products and services, ensuring quality and minimum tourism service providers, emphasis on tourism products for the standards of development. Thrust is on inclusive socio-economic overall development of destinations, skill development initiatives, growth of the sector by encouraging women, backward sections of and promotion of Karnataka Tourism on digital platforms. As the the society and local level institutions to actively participate in the State is recovering from the COVID-19 pandemic and facing new development process. challenges, the Government of Karnataka is determined to boost the The Policy lays emphasis on streamlining procedures and proposes tourism industry in the State. The Karnataka Tourism Policy 2020- to establish efficient online mechanisms for approvals to ensure 25 has been framed to position Karnataka as a safe, welcoming and transparency and faster clearances. trustworthy tourism destination. The pandemic has created an unprecedented situation that requires The Karnataka Tourism Policy 2020-25 has been drafted in alignment every section of our society to rise up to the challenge. At such times, with the existing Government policies and adopts an integrated it is imperative for businesses and communities to join hands with approach for developing a comprehensive tourism ecosystem in the the government and pool together their resources and capabilities to State. During the initial stages of drafting the policy, we have held navigate through this crisis and come out stronger than before. The extensive consultations with a diverse set of people with experience Karnataka Tourism Policy 2020-25 has taken cognizance of the need in the tourism sector; including previous tourism ministers, serving for collaboration going forward and stresses on measures such as and retired bureaucrats, industry stakeholders, sector experts and sustainability, safety and hygiene practices that need to be adopted leading academicians to ensure that Karnataka is at the forefront of in the new normal that has emerged. tourism in . The Karnataka Tourism Task Force shall provide necessary support I thank the Department of Tourism, all government officials/ agencies, and guidance for the successful implementation of this Policy. I industry partners, and experts for their participation, support and request all stakeholders to join us in this effort and to position commitment in the preparation of this Policy. I am confident that the Karnataka as one of the top tourism destinations in the world. Karnataka Tourism Policy 2020-25 will tum out to be a key enabler for the next stage of growth for the tourism sector and position Smt. Sudha Murty Karnataka as the most preferred state in India for tourism. Chairperson, Karnataka Tourism Task Force Shri C. T. Ravi Hon’ble Minister of Tourism, & Culture, and Youth Empowerment & Sports Government of Karnataka Contents

1. Introduction 1

2. Karnataka Tourism Policy 2020-25 3 Vision, Mission and Objectives

3. Strategy 5

4. Tourism Marketing and Promotion 7

5. Tourism Infrastructure 9

6. Tourism Products 14

7. Skill Development 21

8. Tourist Comfort and Safety 25

9. Community Participation 27

10. Sustainable Tourism 30

11. Tourism Analytics and Digital Initiatives 31

12. Investment Facilitation 33

13. Definitions 36

14. Incentives, Subsidies and Concessions 42

15. Institutional Framework 48 Kinhal Wood Carving 16. Annexures 51 Palace INTRODUCTION

1 INTRODUCTION

Tourism and its allied sectors of travel and hospitality have emerged as key drivers of growth among the service sectors of India. As per WTTC’s Economic Impact 2018 – India report, travel and tourism contributes to 9.2% of India’s total GDP, positioning the country as 3rd among 185 countries in terms of the sector’s overall contribution to the economy.

The Government of Karnataka acknowledges the importance of tourism sector and has identified it as a priority sector of the State. Karnataka has seen immense growth in domestic tourist visits, growing from 36.7 million in 2006 to 215.03 million in 2018. The State attracts nearly 12% of overall domestic tourist visits in India, placing it Stone Chariot, third among Indian states. Karnataka also saw over 5.4 lakh foreign tourist arrivals in 2018, Tourism has emerged as one of the largest ranking the State 11th for FTAs in India. In 2019, industries and a key economic driver across the Karnataka’s tourism sector contributed 14.8% of world. The World Travel and Tourism Council the State’s GSDP and provided for over 30 lakhs (WTTC) in its annual research revealed that in jobs through direct and indirect employment. 2018, travel and tourism accounted for 10.4% of the global GDP and 319 million jobs, i.e., 10% of Karnataka offers a multitude of tourism total employment worldwide. A vibrant tourism opportunities, living up to the promise of its sector is an important indicator of a healthy brand “One State, Many Worlds”. The state’s economy. Tourism has an important role in pleasant climate, cosmopolitan culture and highly achieving the 17 Sustainable Development Goals responsive administration make Karnataka an (SDGs) set by the United Nations. excellent destination for businesses to set up and flourish. The State’s tourism destinations encompass a wealth of tourism products across a range of themes including heritage, culture, ecotourism, spiritual, adventure, coastal, wellness, rural, and urban.

Karnataka is a land with rich and many natural gifts. The State is proud to host 3 UNESCO World Heritage Sites – Hampi, and the of Karnataka. Additionally, four other sites – - Pattadakal, Kalaburagi--Vijayapura (Deccan Sultanate), , and Belur- are on the tentative list of World Heritage Sites. The State has over 600 ASI-protected monuments

1 KARNATAKA TOURISM POLICY 2020-25 INTRODUCTION and over 840 State-protected monuments as reforms to facilitate investment in the tourism well as several devotional sites of spiritual and sector. The Policy strives to create a sustainable KARNATAKA TOURISM POLICY 2020-25 cultural importance. tourism ecosystem in Karnataka and lays 2 emphasis on providing a safe and high-quality VISION, MISSION AND OBJECTIVES Karnataka also has an abundance of flora and experience for tourists. fauna with 5 National Parks –and more than 2.1 Vision 30 Wildlife Sanctuaries and Tiger Reserves. “Responding Today and Preparing for Position Karnataka as the most preferred Karnataka is home to more than 550 species Tomorrow” tourism destination that provides a safe and of birds and over 100 species of mammals. The During the course of preparation of this Policy, memorable experience for tourists through natural beauty of Karnataka extends to about the COVID-19 pandemic rapidly brought the diverse high-quality tourism offerings 17 picturesque hill stations and 40 magnificent global travel and tourism industry to a virtual developed in collaboration with tourism waterfalls, making the State one of the best Eco standstill. While domestic tourism is expected stakeholders and local communities to Tourism destinations in India. to recover faster than international tourism, create sustainable and inclusive socio- Karnataka’s 320 km long natural coastline the road to recovery will be long. Karnataka economic development for all. covering , and Dakshina Tourism Policy 2020-25 has taken cognizance of 2.2 Mission Kannada districts has some of the best beaches in the debilitating impact of the pandemic on the To ensure beneficial outcomes for all the country and the State has immense potential tourism ecosystem of the State and endeavours stakeholders of Karnataka Tourism, the for development of coastal tourism. to create a conducive environment to support Government of Karnataka shall endeavour the industry for an effective revival and to ensure The Karnataka Tourism Policy 2020-25 has to ensure the following – travellers are safe and can remain confident been formulated with the objective to achieve when visiting Karnataka. Sandalwood Handicrafts 1. Promote Karnataka as an attractive the vision of Government of Karnataka. The tourism destination and place it successes, failures, and learnings from the prominently on the domestic and global previous Karnataka Tourism Policy 2015-20 have tourism map provided guidance in the drafting of this Policy. 2. Develop tourism as a significant driver of The Policy proposes strategic interventions, inclusive socio-economic development attractive incentives and requisite regulatory for Karnataka 3. Create a tourist-centric ecosystem that promises a safe and memorable visit for all visitors to Karnataka 4. Augment the development of robust tourism infrastructure across Karnataka 5. Tap the tourism potential of Karnataka to offer world-class experience to visitors through a diverse array of high- quality products and services 6. Support digital initiatives to improve destinations, tourist services, process efficiencies and the overall visitor experience 7. Ensure coordinated and active involvement of all stakeholders for the improvement of tourism in Karnataka 8. Encourage entrepreneurship and provide skill development for gainful employment in the tourism sector 9. Facilitate adoption of sustainable and Ealephant Herd, Kabini responsible tourism practices

2 3 KARNATAKA TOURISM POLICY 2020-25 INTRODUCTION

10. Provide a conducive business 10. To bring together stakeholders for the environment with investment-friendly promotion and growth of responsible policies to encourage private sector tourism in Karnataka 3 participation in the tourism sector 11. To facilitate effective inter-departmental STRATEGY coordination for the successful 2.3. Objectives implementation of this policy 1. To make Karnataka one among the top 3.1 Strategy Roadmap for Karnataka 12. To leverage technology to facilitate States of India in terms of domestic and Tourism data-driven outcome-oriented planning international tourist visits In 2019, Karnataka’s tourism sector and policymaking 2. To harness Karnataka’s tourism contributed 14.8% of the State’s GSDP and potential for its effects on employment 2.4 Validity provided for over 30 lakhs jobs through direct generation and economic development This Policy will remain in force for five (5) and indirect employment. The Department 3. To instil confidence in tourists to visit years from the date of its notification. The of Tourism under its strategy roadmap Karnataka and ensure their comfort, Karnataka Tourism Policy 2020-25 will envisions to increase the contribution of convenience, and safety throughout supersede any GO/Circular issued earlier, the tourism sector to the State’s GSDP and their journey in Karnataka which are in contravention to the provisions the number of jobs generated by the sector. 4. To promote Karnataka in domestic of this Policy. The Government of Karnataka The Karnataka Tourism Policy 2020-25 and international markets through a may extend the period of this Policy as and has been developed in alignment with the multitude of marketing channels when required. Department of Tourism’s strategy to foster 5. To ensure quality tourism infrastructure the growth of tourism sector in the State. and basic amenities for tourists at and 3.2 Key Focus Areas Badami Caves en route to major tourism destinations The Department of Tourism’s strategy across Karnataka roadmap envisions a high-quality tourist- 6. To create desirable experiences and centric ecosystem where the private and encourage repeat visits through a public sector stakeholders come together to variety of high-quality tourism packages create an inclusive and sustainable tourism and products to appeal to diverse visitor industry. The Department shall seek to profiles ensure comprehensive development of 7. To catalyse initiatives for skilling tourism destinations and shall align its human resources to meet the needs of investments accordingly during the Policy Karnataka’s tourism sector Period. 8. To create an enabling framework for private sector investments and establish The Strategy Roadmap has identified the mechanisms to support industry-driven key focus areas to achieve the Government’s initiatives in tourism vision for long term development of the 9. To encourage sustainable development tourism ecosystem in Karnataka. Success in tourism towards achievement in each of these areas is critical to achieving of the United Nations’ Sustainable the overall vision of the Karnataka Tourism Development Goals for Karnataka Policy 2020-25. The focus areas for the Department are –

1. Tourism Marketing and Promotion Adopt a 360° marketing strategy to promote Karnataka in domestic and key international markets and leverage Karnataka’s brand of “One State, Many Worlds” to attract higher tourist footfalls to position Karnataka as a most , Venur preferred destination.

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2. Tourism Infrastructure Development of sustainable and responsible tourism Facilitate development and maintenance practices of essential tourism infrastructure at 4 8. Tourism Analytics and Digital all destinations in a phased manner TOURISM MARKETING AND PROMOTION Initiatives and ensure a quality experience for Encourage an analytics-driven approach all tourists. The Department shall The Department of Tourism and its undertakings for planning and decision-making and endeavour for the development of are continuously endeavouring to promote the provide innovative digital solutions to world-class tourism infrastructure at state both nationally and internationally through enhance the quality of services across identified key destinations in Karnataka theme campaigns, social media, roadshows, the tourism ecosystem with special emphasis accorded to the domestic and international travel marts and experiential aspects of tourism. 9. Investment Facilitation trade fairs, investor meets, festivals, events, and Facilitate a conducive environment advertising. 3. Tourism Products for the establishment and operation Promote and facilitate the development Vision 2025 for Karnataka Tourism envisions that of tourism projects in Karnataka by of the widest assortment of tourism the State must rank among the top destinations of improving ease of doing business products to create memorable India for domestic and foreign tourists. Towards experiences for tourists and thus Each of the identified areas has been achieving this vision, the Department of Tourism encourage repeat visits, increased mapped and assigned to the Department shall adopt a 360° marketing strategy to connect length of stay, and higher spending by of Tourism (DoT) and its undertakings – with tourists, industry, communities and other tourists Karnataka State Tourism Development tourism stakeholders and build momentum for Corporation (KSTDC), Jungle Lodges and the growth of Karnataka Tourism. 4. Skill Development and Training Karnataka Tourism Pavillion Resorts Limited (JLR) and Karnataka Provide meaningful opportunities for The marketing of Karnataka Tourism shall be Tourism Infrastructure Limited (KTIL) gainful employment and support the done in close collaboration with the tourism – to ensure clarity and ownership of development of a large talent pool for industry of Karnataka. In light of the evolving responsibilities. The Department and the tourism sector that can enable the tourism landscape in the new normal, the its undertakings shall strive together rapid and inclusive growth of tourism marketing activities for the initial period of the towards the realization of Vision 2025 Policy shall focus more on local and regional 5. Tourist Comfort and Safety goals for Karnataka Tourism. tourism. Karnataka Tourism shall proactively Enhance Karnataka’s position as a safe assess the conditions for safe travel of tourists destination by ensuring a comfortable and broaden their target markets as the situation and inclusive experience for all tourists continues to improve. visiting Karnataka and by adopting safety and hygiene measures to adapt 4.1 Targeted Campaigns for Karnataka to the new normal Tourism A set of core themes offering a distinct, 6. Community Participation competitive, and sustainable value Encourage greater participation of proposition for tourists to visit Karnataka local community in tourism activities to shall be identified and targeted multi- create inclusive socio-cultural growth lingual campaigns shall be undertaken and generate economic benefits for the in domestic and international markets. people of Karnataka. Karnataka Tourism shall formulate market- 7. Sustainable Tourism specific strategies to optimally leverage the Achieve balance between the potential of existing markets and increase environmental, socio-cultural its visibility in new and emerging markets. and economic aspects of tourism Strategies and campaigns shall be tailored development through the promotion Bababudangiri Hills to prevailing market conditions, as seen in campaigns such as ‘Nodu Baa Nammoora’.

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Each year a subset of Karnataka’s Focus community. Karnataka Tourism shall take a Tourism Destinations shall be selected for digital engagement and response strategy prioritized promotions and the Department that shall be both predictive and reactive 5 shall endeavour to showcase all prominent in approach. TOURISM INFRASTRUCTURE and upcoming destinations of Karnataka Further, Karnataka Tourism shall encourage by 2025. and support the development of tourist Tourism infrastructure development is of special In addition to promotional campaigns, amenities such as information kiosks, audio- importance for the long-term growth of tourism Karnataka Tourism shall have a prominent visual guides, interpretation centres etc. at destinations and in providing the required presence across major domestic and all major tourism destinations of Karnataka. services to tourists. Tourism infrastructure international travel and tourism marts. In development shall focus on the following key 4.4 Strategic Partnerships conjunction with the travel and – Regular consultation shall be held with marts, roadshows shall be organized in Karnataka Tourism Society (KTS), the 1. Destination Development multiple domestic and international cities for representative body of Karnataka Tourism 2. Tourism Circuit Development the benefit of Karnataka’s tourism industry. industry, to assess industry trends and 3. Tourism Development Fund 4.2 Annual Promotional Calendar adapt promotional activities based on 4. Hospitality Infrastructure An annual calendar of key promotional industry insights. 5. Utilization of Tourism Land Bank activities for Karnataka Tourism shall 6. Leveraging Existing Infrastructure for Remote Strategic partnerships shall be established be released by the Department. The Areas with tour operators, travel agents, online promotional calendar shall feature the 7. Adoption and Management of Destinations aggregators, and foreign offices including and Tourism Assets following – KSTDC Mayura Bhuvaneshwari, Hampi India Tourism Offices, Consulates and 8. Wayside Amenities • All flagship events proposed to be Embassies among others to promote 9. Complementary Infrastructure Assistance organized for Karnataka Tourism such Karnataka as a preferred tourism Karnataka Tourism Infrastructure Limited as Karnataka International Travel Expo destination. (KTIL) shall be the nodal agency for the and Global Tourism Investors Meet Marketing Development Assistance is also development of tourism infrastructure in • Roadshows and B2B Meetings proposed available for Tourism Service Providers of Karnataka. In addition to facilitating the to be organised by the Department and Karnataka and details for the same have development of tourism infrastructure for its undertakings been provided in Section 14 Incentives, the above-mentioned key areas, KTIL shall • Domestic and international travel and Subsidies and Concessions. also support the development of tourism tourism marts where the Karnataka projects through appropriate modes such Tourism intends to participate 4.5 Karnataka International Travel Expo as Public Private Partnership (PPP) or Joint • All religious, cultural, and social events The bi-annual Karnataka International Venture (JV). Additionally, Mega Tourism and festivals supported or sponsored Travel Expo (KITE) is the flagship B2B event Projects shall be encouraged to facilitate by the Department and its undertakings for Karnataka Tourism. The Department of the development of tourism hubs across Tourism shall provide the necessary support 4.3 Touchpoints for Karnataka Tourism Karnataka. to ensure the successful organization of A comprehensive, user-friendly and visually KITE. 5.1 Destination Development appealing website and mobile app shall be Comprehensive development of destinations developed for Karnataka Tourism which shall 4.6 FAM Trips covers a broad range of activities including serve as a key touchpoint for tourists and Regular familiarization trips (FAM trips) for planning, development, and maintenance shall enable digital solutions for the tourism tour operators, travel agents, journalists, of facilities & amenities necessary for the ecosystem of the State. Karnataka Tourism photographers, writers, and bloggers shall functioning of every tourism destination. shall also leverage social media, digital be organized / sponsored to create word-of- platforms, and innovative technologies mouth buzz for Karnataka Tourism. KTIL shall be the nodal agency to coordinate to engage directly with the tourism the development and maintenance of tourism infrastructure facilities such as clean toilets, waste management systems, rest areas, parking facility, road signages,

8 9 KARNATAKA TOURISM POLICY 2020-25 INTRODUCTION

information kiosks, last mile connectivity 5.3 Tourism Development Fund facilities that are owned / operated by 2. Greenfield Model: Wayside Amenities and other public services and amenities A Tourism Development Fund has been other departments and undertakings of built and operated on land leased from that are crucial for ensuring a memorable established under KTIL as a strategic Government of Karnataka may be identified the Department by entrepreneurs experience for tourists. Further, Karnataka intervention to support the development based on their suitability for tourism selected through a transparent tender Tourism shall seek to collaborate with other of tourism in Karnataka. The Tourism purposes. Karnataka Tourism shall seek to process. Government departments and agencies Development Fund shall be utilized take over the operation and maintenance of 3. Brownfield Model: Wayside Amenities for development of potential tourism for projects pertaining to Hospitality such properties / facilities and utilize them built by the Department on their land opportunities and for effective inter- Infrastructure, Tourism Land Bank and for tourism purposes. parcels and leased to entrepreneurs departmental coordination. Complementary Infrastructure Assistance. selected through a transparent tender 5.7 Adoption and Management of In addition to budgetary allocation by process for operation & maintenance. The Department of Tourism has identified Destinations and Tourism Assets Government of Karnataka, support from Focus Tourism Destinations (FTDs) for Karnataka Tourism shall encourage Other suitable models may also be pursued external sources may also be sought to prioritized development to provide an programs for adoption, management, or for the development of Wayside Amenities. augment the Tourism Development Fund. integrated and holistic experience for the sponsorship of tourism destinations and Operational Guidelines of this Policy shall tourists. The list of FTDs of Karnataka shall 5.4 Hospitality Infrastructure tourism assets of Karnataka. Such programs detail the Policy for development of Wayside be as notified by the Department from The thrust in the development of tourism can create a greater sense of ownership for Amenities in Karnataka. time to time. The list of FTDs at the outset infrastructure in destinations across local communities and corporates and help 5.9 Complementary Infrastructure of this Policy is provided in the Section 13. Karnataka shall be matched with hospitality improve the maintenance and upkeep of Assistance Definitions. sector investments to meet the higher existing tourism destinations and tourism Assistance shall be provided for the demand due to increased tourist visits. assets. 5.2 Tourism Circuit Development development of complementary The Tourism Development Fund shall be Tourism circuit development integrating 5.8 Wayside Amenities infrastructure facilities for Tourism Projects leveraged for strategic development of major tourism destinations shall be Wayside Amenities shall be developed along based on an assessment of the project’s hospitality projects in the Land Bank owned undertaken for the following themes – the major routes connecting important requirements. Please refer to Section 14 by the Department of Tourism. tourism destinations of Karnataka to improve Incentives, Subsidies and Concessions for • Coastal Tourism 5.5 Utilization of Tourism Land Bank the convenience and safety of tourists by details on Complementary Infrastructure • Eco Tourism The Tourism Development Fund shall be offering standardized experiences through assistance for Tourism Projects. • Heritage Tourism utilized for the development of common a range of facilities. • Rural Tourism On a case-to-case basis, KTIL shall provide infrastructure facilities in the Land Bank • Spiritual Tourism Wayside Amenities shall be developed facilitation support to Tourism Projects of Department of Tourism. Further to the • Wildlife Tourism across Karnataka primarily through the in the form of establishing, or where development of common infrastructure following three models – available, strengthening the complementary facilities in the Land Bank, the land shall be infrastructure as per the specific leased out to private entrepreneurs under 1. Franchisee Model: Wayside Amenities requirements of the Tourism Project. the Land Lease Policy through a transparent that are built and operated on private The Operational Guidelines of this Policy tender process. The revenue earned from land by entrepreneurs under the shall specify the procedure for availing the leasing of the land shall be remitted to branding of Karnataka Tourism. Complementary Infrastructure Assistance. the Tourism Development Fund for further acquisition of land and development of tourism infrastructure in other locations. The implementation guidelines for the Land Lease Policy shall be provided in the Operational Guidelines of this Policy.

5.6 Leveraging Existing Infrastructure for Remote Areas While some remote areas of Karnataka may have good tourism potential, it may not always be feasible to create new facilities at such locations. For such destinations, Devabagh Beach existing guest houses and other suitable

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Agastya Theertha Lake, Badami 12 13 KARNATAKA TOURISM POLICY 2020-25 INTRODUCTION

of Youth Empowerment and Sports, Development and promotion of Agri Tourism Government of Karnataka; and adventure and Rural Tourism requires successful 6 tourism operators of Karnataka to develop collaboration with tourism service providers, TOURISM PRODUCTS and promote adventure tourism in educational institutions, non-profits, self- Karnataka. help groups, local bodies and other relevant stakeholders. The world’s best destinations offer a range of While some of the types of tourism themes Karnataka Tourism shall endeavour to experiences to their visitors. Tourism products mentioned above have a well-developed streamline the processes for undertaking Karnataka Tourism shall seek to leverage have a key role in providing experience-based ecosystem, others are still at a nascent stage but adventure tourism activities in the State. the expertise of tour operators and travel tourism at destinations. The presence of a wide have immense potential for their development in Detailed guidelines shall be issued from agents to generate awareness regarding range of tourism products makes a destination Karnataka. Karnataka Tourism shall endeavour time to time for the operation of adventure the benefits of Agri Tourism and to extend desirable to different types of tourists, to ensure the development of all destinations tourism activities in Karnataka. training on Agri Tourism to farmers and local encouraging longer stays and repeated visits. of Karnataka along one or more of the above- communities. Agri Tourism projects shall Adventure Tourism Operators shall be mentioned themes. also be encouraged to create retail facilities Taking into consideration its importance, empanelled for the conduct of Adventure to market their food products as well as Karnataka Tourism envisions the development The Government of Karnataka shall endeavour Sports Festivals at various locations in local goods such as arts and handicrafts. of diverse tourism products as a key component to support and promote all types of tourism Karnataka. of its destination development strategy. Tourism activities in Karnataka. In addition to the Karnataka Tourism shall also seek to 6.2 Agri Tourism and Rural Tourism products shall be incorporated in the tourism assistance as listed in Section 14 Incentives, provide training and skill development for Karnataka Tourism intends to develop master plans of destinations to ensure that Subsidies and Concessions, the following support Agri Tourism through relevant institutions and promote Agri Tourism as one of the destination development is undertaken in an shall be provided for the various tourism themes and agencies. The existing facilities of core tourism themes of the State. The integrated, holistic and sustainable manner. of Karnataka – Department of Agriculture, Department of development and promotion of Agri Karnataka, with its tagline of “One State, Many Tourism and Rural Tourism in Karnataka Horticulture and district authorities may Worlds” offers a diverse array of tourism shall encourage tourists to get acquainted be leveraged to support the roll out of Agri offerings with the potential to create memorable not just with agricultural and farming Tourism programs and training. experiences for visitors. The Department, during activities but also to immerse themselves 6.3 Caravan Tourism the Policy period intends to focus development in various aspects of rural life in Karnataka Caravan Tourism provides flexibility with such as local cuisine, culture, traditions, of the following types of tourism offerings, which respect to itineraries and accommodations arts, and sports amongst others. Karnataka may also be referred to as the Tourism Themes. and has the potential to add a new Tourism shall endeavour to ensure that dimension to tourism in the State. Karnataka 1. Adventure Tourism Agri Tourism and Rural Tourism can be Tourism shall encourage the development 2. Agri Tourism & Rural Tourism successfully undertaken in all districts of of Caravan Tourism in Karnataka. Support 3. Caravan Tourism Karnataka in a phased manner and thereby shall be extended for the development of 4. Coastal Tourism & Beach Tourism rural communities can effectively increase caravan parks in important tourism circuits 5. Cultural Tourism their participation in tourism and reap the 6. Heritage Tourism socio-economic benefits that tourism can of the State in alignment with the guidelines 7. Eco Tourism (includes Nature Tourism and bring. issued by Ministry of Tourism. Wildlife Tourism) This Policy shall seek to address two key Support of relevant authorities such as 8. Education Tourism The challenges for the development of Agri Transport Department, Government of 9. Film Tourism Tourism in Karnataka – awareness and Karnataka shall be sought to streamline the 10. Gastronomy (Cuisine) Tourism 6.1 Adventure Tourism capacity building. Support of Department processes for Caravan Tourism operations. 11. Inland Water Tourism Karnataka’s geographical and cultural of Agriculture, Department of Horticulture, 12. Maritime Tourism 6.4 Coastal Tourism and Beach Tourism diversity creates wonderful possibilities for Rural Development and Panchayat Raj 13. MICE Tourism & Business Tourism Comprehensive development of coastal the development of all types of land-based, Department and relevant authorities shall 14. Mining Tourism tourism in Karnataka shall be undertaken water-based and air-based adventure be sought. Support from Government of 15. Spiritual Tourism (includes Religious Tourism in accordance with the “Karnataka Maritime activities. Development and promotion India as well as international institutions and Spiritual Sightseeing) Perspective Plan”. Additionally, support of adventure tourism in Karnataka shall such as World Bank and Asian Development 16. Sports Tourism through Central Government schemes such be done in coordination with Ministry of Bank shall be pursued for the development 17. Wellness Tourism as Swadesh Darshan and Sagarmala shall Tourism, ; Department and promotion of rural tourism projects 18. Other Niche Tourism Themes

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also be sought to develop tourism in coastal Events and Festivals: in Mysuru as a tourism hub with round-the- Karnataka. Karnataka Tourism shall actively coordinate year facilities for cultural activities, MICE and with relevant authorities for the organization recreation. Karnataka Tourism shall seek to develop of major festivals and events across the coastal Karnataka as a multi-product Development of Cultural Village State which will give a boost to the various destination and shall seek to facilitate Karnataka Tourism shall also seek to tourism themes of Karnataka. the development of facilities for leisure, facilitate the development of Cultural Village recreational, and adventure activities. Regional and local festivals shall also be at destinations identified and notified by the Coastal Tourism shall be taken up in organized from time to time to showcase Department of Kannada & Culture. conjunction with the development of the rich and diverse cultural heritage of 6.6 Eco Tourism Maritime Tourism and Inland Water Tourism. Karnataka with a focus on arts, crafts, and Jungle Lodges and Resorts Limited (JLR) shall cuisine of the State. District-level tourism Towards its commitment for sustainable be the nodal agency for the development authorities shall be supported for promoting tourism development in coastal areas, and promotion of Eco Tourism in Karnataka. tourism activities such as events, festivals, Karnataka Tourism shall support relevant Eco Tourism shall include Nature Tourism and fairs for their respective districts. state agencies in obtaining Blue Flag and Wildlife Tourism and Eco Tourism certification for the State’s beaches. Database of Cultural Assets: activities shall focus on increasing awareness Coffee Plantation, Coorg Karnataka Tourism shall collaborate with towards conservation and sustainability of 6.5 Cultural Tourism Department of Kannada and Culture in biodiversity and natural environments. The Tourism Projects compulsory for all school Karnataka’s diverse cultural heritage mapping Karnataka’s cultural assets towards development and promotion of Eco Tourism students in the fifth to seventh standard in provides a wealth of experiences for tourists development of a database which shall also shall be done after careful consideration Karnataka to learn, discover, and enjoy. Through act as a repository of skilled workforce for of the destination’s carrying capacity and effective interdepartmental coordination The development of educational tours to the cultural tourism such as artists, dancers, in adherence to the orders and guidelines Karnataka Tourism shall work closely educational, industrial, and manufacturing performers, and artisans among others. issued by Government of Karnataka and with Department of Kannada & Culture, hubs of Karnataka to showcase the State’s relevant authorities. Department of Information & Public Tourism Service Providers are encouraged status as the premier hub of R&D, IT, Relations, Department of Archaeology and to utilize Karnataka Tourism’s information Eco tourism in Karnataka would be and manufacturing in India shall also be Museums, Karnataka State Handicrafts repositories to identify suitable tourism encouraged in close collaboration with encouraged. Development Corporation and other assets and develop tourism packages that the Forest, Ecology and Environment 6.8 Film Tourism relevant agencies to revive and promote the can showcase and promote Karnataka’s Department and Karnataka Eco Tourism Fiscal incentives are offered under the culture of Karnataka while protecting the culture and heritage. Development Board. Karnataka Film Tourism Policy, 2018 to original style and authenticity. Performance and Showcasing of Culture: 6.7 Education Tourism encourage leading film producers and Karnataka Tourism, in close collaboration Support of the Department of Primary directors to shoot in picturesque tourism with the Department of Kannada & & Secondary Education, Government of destinations of Karnataka and thereby Culture, shall endeavour to create suitable Karnataka shall be sought to expand the showcase the destinations on national and facilities, spaces, and platforms for tourists scope of the existing Karnataka Chinnara international platforms. Guidelines for the to experience and participate in cultural Darshana program to organize school tours Karnataka Film Tourism Policy 2018 shall tourism. Support from relevant agencies for greater awareness and sensitization be issued to ensure its consonance with and key stakeholders shall be sought for the regarding tourism in Karnataka amongst Karnataka Tourism Policy 2020-25. Creation creation or provisioning of such facilities, students of all public schools in the State. of an online single window mechanism for spaces and platforms. The program shall give particular emphasis approvals and clearances pertaining to the to Agri Tourism, Cultural Tourism, Heritage Karnataka Film Tourism Policy 2018 shall be Developing Mysuru as a Cultural Tourism Tourism and Eco Tourism. pursued. Hub: Mysuru is regarded as the cultural capital of For Agri Tourism, the Department shall seek Karnataka Tourism shall seek to collaborate Karnataka and programs to develop the city to promote knowledge tours to Agri Tourism with Department of Information and Public as a premier tourism destination globally Projects. Special efforts shall be made in Relations and Karnataka Chalanachitra shall be undertaken. In addition, Karnataka coordination with the Department of Primary Academy to promote film tourism in Karnataka. Somana Kunita Exhibition Authority shall be supported in & Secondary Education, Government of the development of KEA Exhibition Grounds Karnataka to make educational tours to Agri

16 17 KARNATAKA TOURISM POLICY 2020-25 INTRODUCTION

6.9 Gastronomy (Cuisine) Tourism and other relevant authorities / agencies to shall seek to undertake measures for their nautical sports. Further, Karnataka Tourism Karnataka Tourism shall seek to develop ensure that conservation, preservation and preservation and restoration. This may shall seek to coordinate with relevant and promote gastronomy trails that promotion of Karnataka’s heritage is a key also include taking over the operation and authorities, reputed cruise operators, and showcase the rich culinary heritage of the consideration in planning and development maintenance of the building / property to other stakeholders to utilize Karnataka’s State. Additionally, Karnataka Tourism shall activities. utilize them for tourism purposes. long coastline for the development of endeavour to support events and festivals maritime tourism. Pilot Project for Heritage Tourism Corporate and Community Support: that showcase Karnataka’s rich gastronomic Development: Karnataka Tourism shall endeavour to 6.13 MICE Tourism and Business Tourism heritage as well as modern innovations in Karnataka Tourism shall undertake pilot facilitate programs for the management Bengaluru has excellent prospects for the State’s cuisine. projects to develop 4-5 heritage tourism and promotion of cultural and heritage business tourism and shall be promoted Collaboration with Karnataka Wine Board destinations of the State to their fullest tourism assets through corporate support as a premier MICE hub of India. Karnataka shall be sought to develop Wine Tourism potential. or community driven initiatives. Additional Tourism shall collaborate with reputed packages in Karnataka and to position the channels for financial support to aid the agencies in the MICE industry to participate World Heritage Sites: State as a premier Wine Tourism destination development and promotion of heritage in the bidding activities for national and Karnataka has three UNESCO World of India. Further, Karnataka Tourism shall tourism may also be pursued by Karnataka international events to bring them to Heritage sites and efforts shall be made also endeavour to collaborate with Coffee Tourism. Bengaluru and other cities of Karnataka. for the inclusion of more heritage sites into Board of India to develop Karnataka as the list, bringing significant international 6.11 Inland Water Tourism Karnataka Tourism shall help entrepreneurs India’s leading Coffee Tourism destination recognition and attracting tourist traffic to Karnataka Tourism shall provide necessary collaborate with hotel and transport through development of coffee tourism these sites. support and facilitation to relevant agencies associations of Karnataka to enhance the packages. viz Inland Waterways Authority of India viability of MICE projects. Tour operators Documentation of Heritage Sites: 6.10 Heritage Tourism for the development of inland waterways and travel agencies shall be encouraged Karnataka Tourism shall endeavour to The rich heritage of Karnataka is one in Karnataka. Inland water tourism, to promote customized travel tours and document all sites of heritage importance of the key driver for creating a strong especially houseboats shall be promoted packages along with MICE events as pre- in the State in collaboration with relevant global positioning for Karnataka Tourism. in collaboration with relevant government event or post-event leisure activities. authorities. Karnataka Tourism shall seek to collaborate agencies and industry stakeholders. Development of destination wedding with Archaeological Survey of India and Development of Heritage Tourism Zones: packages shall also be encouraged, and 6.12 Maritime Tourism Department of Archaeology and Museums for Karnataka Tourism in coordination with suitable destinations shall be identified for Karnataka Tourism shall seek to provide the development and promotion of Heritage relevant state agencies shall endeavour to undertaking pilot projects. necessary facilitation and support for the Tourism in the State. Efforts shall also be establish heritage tourism zones around development of land-based infrastructure Karnataka Tourism shall endeavour to made to provide suitable recommendations key heritage sites in Karnataka for the facilities to enable maritime tourism activities facilitate the development of MICE facilities to Urban Development Department, comprehensive but sustainable tourism such as cruising, yachting, boating and in suitable locations across the State through Directorate of Town and Country Planning development of heritage tourism in these suitable project structuring mechanisms locations. Based on assessment of the such as PPP or JV mode. The development requirementsfor heritage tourism zones, of conventions centres and MICE hubs Karnataka Tourism shall provide inputs shall be sought through collaboration with for suitable measures such as control Infrastructure Development Department regulations to appropriate authorities. and other relevant line departments and Preservation of Buildings and Properties of agencies. Heritage Importance: 6.14 Mining Tourism Karnataka Tourism shall extend Karnataka is one of the most mineral rich necessary support for implementing the states of India and the state is dotted with “Samrakshane” scheme for the conservation active and abandoned mines, providing a and restoration of structures of heritage significant opportunity to develop mining importance in Karnataka. tourism in the State. Repurposing abandoned Karnataka Tourism shall also work with local mines can revive local economies, generate bodies to identify buildings and properties employment and can create awareness

Pattadakal of heritage importance in Karnataka and regarding environmental conservation.

18 19 KARNATAKA TOURISM POLICY 2020-25 INTRODUCTION

Karnataka Tourism shall coordinate with the activities such as boating, bouldering, Department of Mines and Geology and other cricket, football, golf, marathon, running, relevant line departments and stakeholders tennis, etc. Traditional sports of Karnataka 7 to identify the mines with tourism potential shall also be promoted in coordination with SKILL DEVELOPMENT and develop them as tourism sites. Kannada & Culture Department.

6.15 Spiritual Tourism 6.17 Wellness Tourism 7.1 Skill Gap Study for Karnataka Support shall be extended for the creation of Karnataka Tourism shall work closely Skill gap studies shall be conducted spiritual tourism circuits taking into account with the Department of Ayurveda, Yoga periodically to assess and map the industry the various religious and spiritual institutions and Naturopathy, Unani, Siddha and needs for various travel, tourism, and of Karnataka. Karnataka Tourism shall seek Homeopathy (AYUSH) to develop Karnataka hospitality skills and to understand the local to increase the availability and quality of as a top wellness tourism destination in requirements for key tourism destinations accommodation facilities and tourism India. of Karnataka. Reputed organizations in amenities at spiritual tourism destinations. travel and tourism trade shall be consulted Karnataka Tourism shall collaborate with to understand the current and evolving The “Jeevana Chaitra Yatre” program to reputed wellness tourism service providers, market requirements for a skilled workforce. enable selected beneficiaries in the State wellness centres, and wellness resorts to who have crossed 60 years and are below develop attractive packages for tourists. Based on the findings of the study and in the poverty line, to visit famous pilgrimage Information regarding wellness offerings of consultation with the Skill Development centres shall be pursued. Karnataka shall be made available to visitors Committee, targeted strategic interventions to Karnataka through suitable channels shall be undertaken. 6.16 Sports Tourism including publicity material and digital Karnataka Tourism shall coordinate with 7.2 Skill Upgradation, Re-skilling and Short- platforms. the Department of Youth Empowerment Term Training and Sports to attract major sporting events 6.18 Other Niche Tourism Themes The growth of tourism in Karnataka towards The Department of Tourism and its and brands to Karnataka. During major In addition to the above-mentioned tourism Vision 2025 goals presents an opportunity to undertakings shall endeavour to provide sporting events in Karnataka, organization themes, the development of other niche invest and create quality job opportunities in the courses for skill upgradation, re-skilling of tourism-centric activities shall be pursued tourism themes which shall further the tourism sector. To support the expected growth and short-term training for travel, tourism, in coordination with relevant stakeholders. brand of “One State, Many Worlds” shall also towards sustainable development of the tourism and hospitality industries. Special emphasis be explored. sector, Karnataka needs to develop the right shall be given for skilling of tour guides Additionally, Karnataka Tourism shall work human capital base. registered with Department of Tourism. with relevant agencies for the development Karnataka has the potential to develop To drive demand for jobs in tourism, a of tour packages integrating sports-based several niche tourism themes including Karnataka Tourism Policy 2020-25 envisions work-integrated learning model shall be Heli-Tourism, Fishing Tourism, Shopping the creation of an ecosystem capable of promoted. Guidelines issued by Ministry Festivals, Science Tourism and Wedding providing skilled workforce to meet the needs of Tourism, Government of India shall be Tourism which may be pursued based of the tourism industry of Karnataka. To provide followed where applicable. These courses on expression of interest from tourism guidance and to monitor progress, a Skill shall also have new and updated modules entrepreneurs. Karnataka Tourism shall Development Committee shall be constituted to cover safety and hygiene practices in extend the necessary facilitation support under the Karnataka Tourism Task Force with greater detail. and guidance to help the development of representatives from the industry, academia, such tourism themes. and reputed skill development agencies. These courses shall be prepared and offered in collaboration with national level institutes like Institute of Hotel Management (IHM), Indian Institute of Travel and Tourism Management (IITTM), National Institute of Water Sports, (NIWS), Institute of Tourism and Travel Studies (KITTS), Indian Institutes of Management (IIMs), and Indian Institute of Forestry Management (IIFM) amongst others. Karnataka Tourism

20 21 KARNATAKA TOURISM POLICY 2020-25 INTRODUCTION

Gol Gumbaz, Vijayapura 22 23 KARNATAKA TOURISM POLICY 2020-25 INTRODUCTION

shall collaborate with industry players and The Department and its undertakings shall academic institutions to leverage resources work with SDEL to engage vocational training for the delivery of these programs. Special institutes for rolling out sector-specific skill 8 emphasis shall be accorded to programs for development programs. TOURIST COMFORT AND SAFETY key tourism themes of Karnataka such as 7.5 Strengthening and Upgradation of Agri Tourism, Cultural Tourism, Eco Tourism, State Government Hospitality Training Heritage Tourism and Coastal Tourism. Institutes 7.3 Heritage and Culture Tourism focused The Department shall upgrade the Food Courses at Hampi Craft Institute at Mysuru to function as Karnataka is home to globally recognized a Centre of Excellence for the hospitality World Heritage Sites; therefore, courses with sector of Karnataka. Towards this, Food a focus on heritage and cultural tourism shall Craft Institute (FCI) Mysuru shall be elevated be offered initially in Hampi, in partnership to a State Institute of Hotel Management with Hampi Kannada University. These (SIHM). courses shall be formulated in consultation The Department shall, on a case-by-case with Archaeological Survey of India (ASI) and basis, undertake the strengthening and other relevant agencies. upgradation of other State Government hospitality training institutes.

7.6 Industry and Academic Partnerships Partnerships shall be pursued with reputed organizations from the travel, tourism and hospitality industry as well as reputed national and international Jeep Safari, Kabini academic institutions for the roll out of skill development programs in tourism and In its endeavour to position Karnataka as the tourists, and ensuring personal hygiene. hospitality. most preferred destination, Karnataka Tourism The guidelines shall also endeavour to make aims to provide increased priority to safety and the traceability of visitors easier, in case 7.7 Awareness and Sensitization Campaigns hygiene measures to ensure the health and warranted by a situation that may arise in To support the proposed interventions, safety of both tourists and tourism workforce. the future. publicity campaigns shall be organized to Additionally, to ensure the successful revival of showcase jobs opportunities in tourism and 8.2 Awareness and Training Karnataka’s tourism industry in the new normal, hospitality sector and highlight the career Tourism is a labour-intensive industry and it is imperative to instil confidence in travellers path for various opportunities in the sectors. tourists interact with multiple people over that Karnataka is a safe destination. the course of their journey. It is thus crucial to Sensitization campaigns shall also be 8.1 Guidelines for Safety and Hygiene ensure that all people working in the tourism conducted to create awareness among 7.4 Collaboration with Skill Development, Department of Tourism shall issue guidelines industry are sensitized to the importance of local communities about the importance Entrepreneurship and Livelihood for safety and hygiene to be implemented adherence to the communicated guidelines of tourism for overall socio-economic Department at all tourism destinations of Karnataka. for health and safety. A skilled and well- development. The Department of Tourism and its The guidelines shall be developed in informed workforce is vital to enhance undertakings shall collaborate with Skill alignment with guidelines issued by Central Karnataka’s positioning as a safe and reliable Development, Entrepreneurship and Government, State Government, and other destination. Livelihood Department (SDEL) to undertake relevant authorities and shall be revised Special campaigns for sensitization of skill development initiatives in the hospitality from time to time as necessary. tourism personnel and service providers and tourism sector. The protocols established under the shall be implemented for ensuring safety guidelines shall aim at minimizing possible and comfort of tourists, with a special focus touch points, maintaining social distancing, on women, children and special-needs dealing with symptomatic or unwell tourists.

24 25 KARNATAKA TOURISM POLICY 2020-25 INTRODUCTION

Karnataka Tourism shall also work towards 8.4 Accessibility restoring consumer confidence and building Measures to ensure convenient and safe a positive perception of Karnataka as a access for differently abled, infirm and aged 9 safe destination for tourists. Concerted persons at all major tourism destinations COMMUNITY PARTICIPATION marketing activities shall be undertaken through the provision of facilities such in coordination with tourism industry to as ramps, escalators and other forms of 9.1 Information, Education, and build confidence among potential visitors to assisted access shall be encouraged. Communication Karnataka. Local communities shall be sensitized to 8.5 Grievance Redressal the income and employment opportunities 8.3 Tourist Mitra A dedicated online grievance redressal offered by tourism. Further, the tourism Tourism Police Force, referred to as “Tourist system shall be established to address issues industry shall be sensitized to the skills Mitra”, shall be deployed for visible policing faced by tourists and undertake measures available with the local community as well of key tourism destinations for the safety to strengthen the grievance redressal as the benefits of employing locals and and security of visitors. Tourist Safety & mechanisms of Karnataka Tourism. purchasing local products. Guidance centres shall be established at all A dedicated 24x7 centralized helpline major destinations, especially at key points Awareness programs on Responsible number shall be launched exclusively for of entry such as airports, railway stations Tourism practices shall also be carried out the convenience of tourists. and prominent bus stations, to ensure a for all tourism stakeholders. Tourists and pleasant trip for tourists. the tourism industry shall be sensitized to minimize negative impacts of tourism and enable the community to live in harmony Sakrebyle with nature, culture and traditions.

9.2 Entrepreneurship and Employment Tourism development in any destination should Opportunities benefit the local community on economic, social, Suitable mechanisms shall be developed cultural, and environmental fronts. To ensure for the skilling of local community to enable that tourism fulfils its potential for generating their participation in the tourism sector. income and employment, efforts shall be made In addition to skilling for tourism-specific to involve sectoral entities, local and state-level soft and hard skills, such programs shall authorities, the private sector and the local also enable households and individuals community. to produce and supply products that are Participation and acceptance by the local demanded by the tourism industry. community is an essential pre-requisite for the 9.3 Involvement of Local Self Government development of tourism at a destination. In order Local bodies shall be encouraged to form to effectively implement community participation destination-level tourism working groups in tourism development, a representative comprising of local stakeholders to ensure body shall be constituted at the district level to integration of tourism development activities engage with local communities and support their with the other developmental activities of participation in their tourism sector. Karnataka the local government / authorities. Tourism shall endeavour to implement one model project / program on community participation in The local communities and authorities each of its four administrative divisions. shall be sensitized about the significance of cleanliness at tourism destinations & The key activities to be carried out by the district- necessary support shall be provided. level body constituted by the Department of Tourism are as follows –

26 27 KARNATAKA TOURISM POLICY 2020-25 INTRODUCTION

Vijaya Vittala Temple, Hampi 28 29 KARNATAKA TOURISM POLICY 2020-25 INTRODUCTION

10 SUSTAINABLE TOURISM 11 TOURISM ANALYTICS AND DIGITAL INITIATIVES

Tourism has an important role in achieving the 17 10.3 Integrity of Natural and Built 11.1 Tourism Analytics Sustainable Development Goals (SDGs) set by the Environment To plan and work towards achievement United Nations especially in relation to SDGs 8, 12 Karnataka Tourism shall seek to maintain and of the Vision 2025 goals for Karnataka and 17, on ‘Decent Work and Economic Growth’, enhance the natural environment of tourism Tourism, the Department of Tourism and ‘Responsible Consumption and Production’ and destinations. Karnataka Tourism shall also its undertakings shall establish systems ‘Partnerships for the Goals’ respectively. seek to provide guidance and suitable to accurately collect, analyse, and report recommendations to relevant authorities tourism data for informed decision-making. The planning, development and management for the regulation of built environment in The data collection systems shall be in of tourism destinations shall be mindful of tourism destinations to ensure consonance alignment with guidelines issued by tourism effective conservation of the environment and with the natural environment and cultural authorities such as Ministry of Tourism, natural resources and care for local traditions, heritage of the tourism destination. Government of India and World Tourism vernacular architecture, culture and products. Organization (UNWTO). The Department of Tourism shall undertake The utilization of local materials and initiatives to promote sustainable tourism adherence to local architectural styles for A Tourism Analytics Division shall be practices amongst tourism stakeholders new and expansion tourism projects shall established under the Department of in Karnataka. Additionally, incentives shall be encouraged. Tourism to focus on tourism statistics and be provided for eligible tourism projects to market research activities of the Department. 10.4 Low Impact Tourism encourage the adoption of sustainable tourism The division shall oversee the collection of Karnataka Tourism shall encourage and practices as detailed in Section 14 Incentives, tourism data and shall design and roll out promote tourism experiences with a low Subsidies and Concessions. mechanisms to assess Karnataka Tourism’s impact on the environment and resources. performance along a variety of dimensions. 10.1 Environmentally Sustainable Practices Tourism service providers, governmental The overall analytics apparatus of Karnataka Tourism carrying capacity studies shall be agencies / authorities and local communities Tourism shall leverage technology and carried out at tourism destinations especially shall be sensitized to minimize the use of ground-level information to facilitate a in eco-sensitive destinations and Protected scarce and non-renewable resources in system of data-based policy and decision Areas to develop standards and norms the development and operation of tourism making. for environmentally sustainable practices. facilities and services. Based on the tourism carrying capacity 11.1.1 Annual Tourism Surveys Tourism Projects aligned to Green Rating studies, mechanisms shall be evolved for Annual Tourism Surveys shall be undertaken for Integrated Habitat Assessment (GRIHA) the implementation and monitoring of to measure and record various aspects of or Indian Green Building Council (IGBC) sustainable practices in these destinations. the tourism ecosystem in Karnataka. In guidelines shall receive special recognition addition to this, periodic surveys shall be 10.2 Certification Framework by the Department. conducted at major tourism destinations A certification framework shall be 10.5 Corporate Social Responsibility to assess the quality of destinations and established to quantify and evaluate the Karnataka Tourism shall encourage and initiate corrective measures that will directly sustainable practices of Tourism Projects. Agumbe promote participation of the private sector address issues and concerns of visitors. The framework would cover multiple in tourism projects through Corporate Social aspects of the Tourism Project’s operations Karnataka Tourism shall also seek to partner Responsibility (CSR) initiatives. Karnataka and measure their performance along with tourism service providers and other Tourism shall also seek support to run sustainability dimensions, including industry players to incorporate a system campaigns for responsible tourism and resource consumption, community for collection of detailed tourist profiles adoption of safety and hygiene practices. engagement, waste management, etc. (without identifying or personal information and in compliance with applicable data privacy regulations). The system shall

30 31 KARNATAKA TOURISM POLICY 2020-25 INTRODUCTION

help understand tourist behaviours and 11.2.1 Support for Innovation in Tourism preferences, assess visitor sentiments, The Department and its undertakings identify and address key issues, and provide shall seek to collaborate with Karnataka 12 guidance for planning and policy decisions. Innovation and Technology Society to INVESTMENT FACILITATION identify and promote start-ups and emerging 11.1.2 Tourism Dashboard technologies with significant potential to A tourism dashboard shall be created for tourism amongst investors and to encourage improve the tourism sector of Karnataka. reporting of key tourism metrics, monitoring increased participation from the private Technologies such as mobile apps, computer of on-ground project implementation, sector. vision, virtual reality, augmented reality, tracking of fund utilization, district-wise simulated reconstruction, machine learning, 12.3 Institutional Arrangement analysis of tourist receipts and footfalls, etc. shall be supported and promoted. The Department of Tourism shall work in and effective reporting and analysis of close coordination with Karnataka Udyog Karnataka’s tourism sector. Karnataka Tourism shall endeavour to Mitra (KUM), Department of Commerce provide inclusive experiences for tourists 11.1.3 Tourism Research and and Industries and other departments of through services such as digital signage, Assessment Studies Government of Karnataka to address all translation support, audio-visual guides, Tourism Impact Assessment studies shall interdepartmental issues imperative for way finders, etc. be conducted through multi-disciplinary implementation of tourism projects. The agencies to assess the impact of tourism on 11.2.2 Digitization of Tourism Assets Department of Tourism shall work out destinations and local communities from Reputed organizations shall be engaged the modalities to ensure a seamless and dimensions such as socio-economic, cultural, to digitize the important tourism assets of efficient experience for tourism investments in the State. political, ecological, and environmental Karnataka, with special focus on the heritage St. Aloysius Church among others. and cultural assets of Karnataka. The The Department of Tourism shall set up a Department shall collaborate with online Tourism Investment Facilitation Cell within 11.2 Digital Initiatives The Government of Karnataka is committed platforms / service providers to provide the Department that will act as a nodal agency Karnataka is the leading destination for to facilitate a conducive environment for the public access to the digitized assets through for enabling investment, its facilitation innovation in India, ranking first on the establishment and operation of Tourism Projects high-resolution images, three-dimensional and monitoring. Key responsibilities of the India Innovation Index. Bengaluru, referred in Karnataka. The Department of Tourism models, and virtual tours. Tourism Investment Facilitation Cell shall be to as the Silicon Valley of India, has a accords the highest priority to improving ease of as follows – vibrant start-up community and boasts doing business in the State. many entrepreneurial success stories. • Act as a one-stop facilitation centre 12.1 Investment Strategy The Department of Tourism proposes to to extend assistance for obtaining The Government of Karnataka envisages leverage this unique advantage of Karnataka approvals and clearances through that a majority of the new projects in the through a wide variety of digital initiatives to effective utilization of technology tourism sector shall be driven by private boost the immense potential of the tourism • Organize Global Tourism Investors sector investment. A relatively smaller sector and enhance the quality of services Meet, roadshows and B2B meetings proportion of the projects shall be through across the tourism ecosystem. The following to solicit investments for Karnataka public-private partnerships (PPP) or direct initiatives are proposed to be undertaken Tourism government investment. during the Policy Period – • Encourage and promote Corporate A ‘Karnataka Tourism Industry Profile’ Social Responsibility (CSR) initiatives for showcasing major destinations and the tourism sector of Karnataka investment opportunities in Karnataka • Support programs for adoption, shall be prepared by the Department to aid management, or sponsorship of tourism in planning and decision-making for both destinations and tourism assets Silk Sarees industry and government.

12.2 Global Tourism Investors Meet Global Tourism Investors Meet shall be organized by the Department to showcase the investment potential of Karnataka

32 33 KARNATAKA TOURISM POLICY 2020-25 INTRODUCTION

Om Beach, Gokarna 34 35 KARNATAKA TOURISM POLICY 2020-25 INTRODUCTION

taking up an expansion of more than 50% of its existing capacity in terms of built-up 13 area and/or EPC for the Project. Only one DEFINITIONS expansion project of an existing Tourism Project will be eligible for assistance during 1. Tourism Project shall mean a legal entity prioritized for development in Karnataka the operative period of this Policy. under the relevant law that is engaged or to during the Policy Period. The Eligible Tourism 6. Tourism Service Provider shall mean any be engaged in providing any service related Projects identified below shall be eligible company, association, firm or any other to tourism. for incentives, subsidies, and concessions legal entity under the relevant law who is 2. Eligible Tourism Project refers to the under the Policy as outlined Section 14 engaged in providing any service related to list of Tourism Projects identified by the Incentives, Subsidies and Concessions. tourism. This may include but is not limited Department of Tourism that shall be The list of Eligible Tourism Projects may be to the entity responsible for operation and/ or management of Tourism Projects as well Eligible for Eligible for Eligible for as tour operators, travel agents, transport No. Tourism Project Incentives Subsidies Concessions operators, ticketing agents, tourist guides 1 Adventure Tourism Project    amongst others. Tourism Service Providers must be registered with the Department 2 Agri Tourism Project    of Tourism to be eligible for incentives, 3 Amusement Park   subsidies, and concessions under the Policy 4 Caravan Park Project    St. Philomena Cathedral, Mysuru as outlined Section 14 Incentives, Subsidies 5 Caravan Tourism Project   and Concessions. 7. Date of Commercial Operation means the 6 Convention Centre   periodically reviewed by the Empowered date on which a New Tourism Project is open 7 Cultural Tourism Project    Committee for Tourism constituted under to tourists on a commercial basis after due 8 Cultural Village   the Policy and suitable inclusions / deletions testing, trials and commissioning under the / modifications may be made as per market 9 Eco Tourism Project   relevant Government rules. demand and suggestions of the industry. The 8. Effective Date means the date of release of 10 Heritage Hotel   Department of Tourism shall issue necessary the gazette notification of Karnataka Tourism 11 Heritage Tourism Project    notifications from time to time. The Policy 2020-25. The operative period of the 12 Heritage Walk   definitions and specifications for the Tourism Policy starts after the effective date. Projects shall be as per the Operational 9. Eligible Project Cost (EPC) means 13 Homestay   Guidelines and related notifications issued investment in fixed assets for the purposes    14 Hotel Project – Budget by the Department of Tourism from time of developing Tourism Projects defined in 15 Hotel Project – Premium    to time. To qualify for incentives, subsidies, this Policy. EPC shall mean costs incurred and concessions under this Policy, Eligible 16 Houseboat    towards civil construction (including toilets, Tourism Projects must be registered with the access for differently-abled, electrification) 17 Museum and Galleries   Department and must meet the conditions and for providing utilities such as safety 18 Ropeway   as per the Operational Guidelines. equipment, water purification, DG sets, 19 Safety and Hygiene Tourism Project    3. New Tourism Project shall mean an Eligible air conditioning, lifts, sewage treatment Tourism Project that has been established 20 Sound & Light Show   plant, rainwater harvesting, solar heating, and operationalised during the operative solar lighting system, borewells, etc. EPC 21 Tented Accommodation   tenure of this Policy. shall also include costs towards movable 22 Theme Park   4. Existing Tourism Project shall mean an and immovable equipment and vehicles 23 Tourist Interpretation Centre   Eligible Tourism Project that has been necessary to specifically undertake tourism established and operationalised before the activities for the following Tourism Projects 24 Tourist Luxury Coach   operative tenure of this Policy. defined in this Policy. 25 Wellness Centre    5. Expansion Tourism Project shall mean i. Adventure Tourism Project 26 Wayside Amenities    an existing Eligible Tourism Project that is ii. Houseboat Project

36 37 KARNATAKA TOURISM POLICY 2020-25 INTRODUCTION

viii. Vehicles, except those permissible for No. District Focus Tourism Destinations1 certain Tourism Project as specified 9 Chikkamgaluru Entire District above; ix. furniture, fixtures, cutlery, crockery, 10 Chitradurga, Hiriyur utensils; and 11 Entire District x. Any construction which in the nature of 12 Davangere Bagali, Davangere, Shanthisagar, Santhebennur real estate transactions is meant for sale 13 Dharwad Dharwad, , Mundgod / lease / rent. This may include shops, flats, offices, etc. 14 Gadag , Gadag, 15 Hassan Entire District Eligible Project Cost shall be as per the Appraisal Report prepared by a Scheduled 16 Choudayyadanapur, Haveri, Ranebennur Commercial Bank and duly certified by a 17 Kalaburagi Chincholi, Gangapur, Kalaburagi, Malkhed, Sannathi registered Chartered Accountant (CA). 18 Kodagu Entire District 10. Mega Tourism Project shall mean Tourism Project with an EPC of above INR 100 Crore. 19 Avani, Kolar, Kolar Gold Fields Kavaledurga Fort, Shivamogga 11. Department of Tourism shall mean 20 Koppal , Itagi, Koppal, Munirabad Department of Tourism, Government of 21 Mandya Adichunchunagari, Kokkarebellur, , Srirangapatna, Karnataka, unless it be repugnant to the Shivanasamudra EPC does not include the following heads context or meaning thereof. of investment with respect to the Tourism 12. Ministry of Tourism shall mean Ministry of 22 Mysuru Bylakuppe, Mysore, , Project. Tourism, Government of India, unless it be 23 Hatti, Maski, Raichur i. Working Capital; repugnant to the context or meaning thereof. 24 Ramanagara Kanakapura, Magadi, Ramanagara ii. Pre-operative expenses and preliminary 13. Focus Tourism Destination are destinations 25 Shivamogga Entire District expenses; of Karnataka identified by the Department iii. Second-hand plant and machinery of Tourism for prioritized development. 26 Tumakuru Devarayana , Madhugiri, Tumkur purchased or shifted from within or The Department has carried out a detailed 27 Udupi Entire District outside India; review of the previously identified tourism 28 Uttara Kannada Entire District iv. Interest capitalised; destinations of Karnataka as well as other 29 Vijayapura Almatty, Basavana Bagewadi, Vijayapura v. Consumable stores; tourism destinations with promising vi. Inventories for maintenance or repairs; potential. Based on this, the Department 30 Yadgir Shorapur, Yadgir vii. Investment on land required for setting has identified the following Focus Tourism 1 Where the name of district and FTD is the same, the FTD refers to the city / town of the same name in the district up the Tourism Project, inclusive of the Destinations at the outset of Karnataka cost of the land; Tourism Policy 2020-25. For the following districts, the entire district, i.e., The list of Focus Tourism Destinations shall be as all tourism destinations within the district, shall notified by the Department from time to time. The No. District Focus Tourism Destinations1 be considered as Focus Tourism Destinations. Department shall carry out regular assessments to update the list of Focus Tourism Destinations 1 Aihole, Badami, Pattadakal, Kudala Sangama 1. Chamarajanagar based on the goals of the Government of 2 Ballari Ballari, Hampi, , Sandur 2. Chikkamgaluru Karnataka for the tourism sector. 3 Belagavi Belagavi, , , 3. Dakshina Kannada 4. Hassan 4 Bengaluru Rural Dobbaspet, Doddaballapura 5. Kodagu 5 Bengaluru Urban N/A 6. Shivamogga 6 Bidar Bidar, 7. Udupi 7 Chamarajanagar Entire District 8. Uttara Kannada 8 Chikkaballapur Chikkaballapur, Gauribidanur, Muddenahalli, Nandi Hills

1 Where the name of district and FTD is the same, the FTD refers to the city / town of the same name in the district

38 39 KARNATAKA TOURISM POLICY 2020-25 INTRODUCTION

Lord Gomateshwara, 40 41 KARNATAKA TOURISM POLICY 2020-25 INTRODUCTION

Sl. Ceiling Amount for Subsidy Measure Financial Assistance No. per Tourism Project 14 INCENTIVES, SUBSIDIES AND CONCESSIONS 1 Water conservation and 50% of capital cost for INR 1,00,000/- (Rupees One harvesting undertaking measure Lakh only) 2 Adopting renewable energy 50% of capital cost for INR 1,00,000/- (Rupees One The following Incentives and Concessions shall The Department shall list all Tourism sources undertaking measure Lakh only) be extended to all Eligible Tourism Projects Projects and Tourism Service Providers 3 Adopting pollution control 50% of capital cost for INR 1,00,000/- (Rupees One and Tourism Service Providers registered with who are registered with the Department of measures undertaking measure Lakh only) the Department of Tourism. Only New Tourism Tourism on the Karnataka Tourism website. Projects and Expansion Tourism Projects 14.1.5 Assistance for Sustainability The Department may consider providing 14.1.2. Facilitation Support registered with the Department of Tourism shall Initiatives additional support for undertaking specific The Department shall put in place be eligible for Subsidies under this Policy. The Department of Tourism shall provide sustainability measures for tourism projects institutional arrangements to secure financial assistance to eligible Tourism at identified destinations across Karnataka The Operational Guidelines of this Policy shall accelerated development of Tourism Projects that are registered with the and shall notify the same from time to time. cover the definition of each Eligible Tourism Project Projects in the State and address inter- Department for undertaking sustainability and the basic minimum project requirements to departmental issues while monitoring 14.1.6 Collaboration with Tourism measures. The table above outlines the be followed by the Tourism Project for claiming and ensuring the development of Tourism Aggregators and Online Travel amount of assistance that shall be provided the various incentives, subsidies and concessions Projects. The Department of Tourism shall Agents by the Department – under this Policy. The Operational Guidelines support Tourism Projects in obtaining The Department of Tourism shall institute shall also list the measures for sustainability, necessary approvals, sanctions, clearances, The above-mentioned financial assistance a mechanism to recognize aggregators and safety, and hygiene that must be mandatorily licences, certifications, NOCs and other shall be limited to a maximum of total 5 online travel agents operating in the tourism undertaken by the Tourism Project to be eligible similar permissions from the concerned (five) Tourism Projects in a year for each sector and shall collaborate with them to claiming the various incentives, subsidies governmental authorities. category, with no project receiving a subsidy for the roll out of programs and initiatives and concessions under this Policy. Priority shall more than once during the Policy Period. beneficial to tourism stakeholders. 14.1.3 Marketing Support for Tourism be given to proposals based on their potential The Department of Tourism shall provide to provide a significant benefit to Karnataka marketing support for Tourism Projects on Tourism and if they are located at Focus Tourism a case-by-case basis. Attractive Tourism Destinations. Projects of Karnataka as determined 14.1 Incentives by the Department shall be featured in 14.1.1 Registration of Tourism Projects the promotional content and marketing and Tourism Service Providers collaterals for Karnataka Tourism. This shall Tourism Projects and Tourism Service include promotion through brochures, print Providers must be registered with the media, social media, website, etc. Department of Tourism to be eligible to 14.1.4 Special Recognition for avail incentives, subsidies, and concessions Sustainability Measures offered under this Section. Registration The Department of Tourism shall accord shall be in accordance with the Operational special recognition to Tourism Projects Guidelines of this Policy. that have undertaken sustainability The Department of Tourism shall create a measures or have displayed commitment well-established end to end system in the to responsible tourism practices. The details Karnataka Tourism Website for mandatory of the Tourism Projects that have received online registration of Tourism Projects special recognition shall be displayed on the and Tourism Service Providers under the Karnataka Tourism website for the benefit Karnataka Tourism Trade (Facilitation and of customers to help them make informed Regulation) Act, 2015 and amendments choices. thereof. Further, the Department shall endeavour to evolve a system for grading of Bylakuppe Tourism Projects.

42 43 KARNATAKA TOURISM POLICY 2020-25 INTRODUCTION

14.1.7 Facilitate Inter-State Travel for 14.1.9 Tourism Excellence Awards 14.2.1. Capital Investment Subsidy Project. The following table summarizes Tourist Vehicles The Department of Tourism shall institute New Tourism Projects and Expansion the Capital Investment Subsidy offered to The Department shall seek to facilitate tourism excellence awards for the Tourism Projects for only the following Tourism Project under the Policy – ease of travel for tourist vehicles between recognition of excellence and contribution Eligible Tourism Projects shall be eligible for Note: Karnataka and its neighbouring states. to the growth of tourism in Karnataka. availing Capital Investment Subsidy under 1. For Hotel Project – Budget and Hotel Notification and detailed guidelines the Policy 14.1.8 Marketing Development Project – Premium, the following regarding awards shall be issued from time Assistance 1. Adventure Tourism Project conditions shall apply – to time by the Department of Tourism. Tourism Service Providers recognized by 2. Caravan Park Project a. No subsidy shall be offered for the Department of Tourism shall be eligible 14.1.10 Support for Homestays 3. Hotel Project – Budget (1-star or 2-star a Hotel / Resort within the limits for the following Marketing Development The following shall be applicable for classification hotels / resorts) of any Municipal Corporation3 in Assistance (MDA) for promoting Karnataka Homestays in Karnataka registered with 4. Hotel Project – Premium (3-star or Karnataka. Tourism in domestic and international the Department of Tourism, subject to above classification hotels / resorts) b. The Hotel / Resort must obtain markets – compliance with guidelines – 5. Houseboat Project requisite star classification as per 6. Wayside Amenities Ministry of Tourism guidelines to The below-mentioned Marketing • Payment of electricity and water charges 7. Wellness Centre be eligible for subsidy. Development Assistance shall be limited at domestic tariffs 2. A Tourism Project availing Capital to a maximum of total 5 (five) Tourism • Property tax rates as prescribed for The Capital Investment Subsidy for each Investment Subsidy shall not be entitled Service Providers in a financial year for residential purposes Tourism Project shall be a percentage of the to claim Interest Subsidy. Eligible Project Cost (EPC) of the Tourism Ceiling Amount Maximum Sl. Expense for which Marketing Financial for Assistance Minimum EPC Percentage of Ceiling Amount Locations where Promotional Activity Sl. No. Development Assistance is Offered Assistance per Tourism Tourism Project Investment for Subsidy against of Capital Subsidy shall be No. Service Provider Project (INR) EPC (%) Investment Provided 1 Production of Publicity Cost of Production of Publicity 50% of cost INR 1,00,000 Subsidy Material Material (Brochure, Product of printing (Rupees One 1 Adventure INR 25 Lakh 15% INR 2 Crore Focus Tourism Catalogue, Information Handouts, / publishing Lakh only) Tourism Project Destinations etc.) for use during festivals / of publicity 2 Caravan Park INR 50 Lakh 15% INR 2 Crore Focus Tourism events / activities sponsored material Project Destinations or organized by Department of Tourism or its undertakings 3 Hotel Project – INR 5 Crore 15% INR 2 Crore Focus Tourism Budget Destinations (excluding 2 Participation in Cost of rental of stall / space 50% of cost of INR 30,000 Municipal Corporation National-level at tourism, travel or hospitality rental of stall (Rupees Thirty limits) Domestic Event related events such as fairs, / space at the Thousand only) exhibitions, marts event 4 Hotel Project – INR 10 Crore 15% INR 5 Crore Focus Tourism Premium Destinations (excluding 3 Participation in Cost of rental of stall / space 50% of cost of INR 60,000 Municipal Corporation International Event at tourism, travel or hospitality rental of stall (Rupees Sixty limits) related events such as fairs, / space at the Thousand only) exhibitions, marts event 5 Houseboat INR 25 Lakh 15% INR 1 Crore Focus Tourism Project Destinations 4 Participation in Travel expenses by air from India 75% of total INR 1,00,000 Roadshows organized to any other country and/or by air/ fare, for (Rupees One 6 Wayside INR 2 Crore 15% INR 2 Crore All of Karnataka / sponsored by rail from one country to another economy class Lakh only) Amenities2 Karnataka Tourism country abroad only 7 Wellness Centre INR 2 Crore 15% INR 2 Crore Focus Tourism Destinations each category, with no Tourism Service 14.2 Subsidies Provider receiving a subsidy for more The Government of Karnataka shall offer the 2 Only for New Wayside Amenities developed on Greenfield Model or Franchisee Model 3 Municipal Corporations are present in the following cities of Karnataka – Ballari, Belagavi, Bengaluru, Davangere, Hubli-Dharwad, than one category during a financial year. following subsidies for New Tourism Projects Kalaburagi, Mangaluru, Mysuru, Shivamogga, Tumakuru and Vijayapura Detailed guidelines regarding the marketing and Expansion Tourism Projects that have development assistance being offered by been registered with the Department of the Department shall be issued from time to Tourism – time by the Department of Tourism.

44 45 KARNATAKA TOURISM POLICY 2020-25 INTRODUCTION

3. The above list of Tourism Projects investment for the Tourism Project, subject Village Industries Commission (KVIC), The above said exemption is valid only: eligible for Capital Investment Subsidy to a maximum of INR 25 Lakh for a period Karnataka State SC/ST Development 1. During the Policy Period 2020-25, may be reviewed and revised from time of five years. The interest subsidy shall not Corporation, Karnataka State Minority 2. For Tourism Projects registered with the to time by the Department of Tourism, exceed INR 7.5 Lakh per annum for the Development Corporation and other Department of Tourism, Government of and suitable inclusions / deletions / Tourism Project and shall be provided only institutions which may be notified by Karnataka, and modifications may be made as per for timely repayment of loan instalment the Government from time to time for a 3. On purchase of a maximum of 10 market demand and suggestions of the along with interest. maximum period of five years only; and vehicles per Tourism Service Provider industry. 2. For lease deeds, lease-cum-sale and New Tourism Projects and Expansion per year. absolute sale deeds executed in respect Additional Capital Investment Subsidy Tourism Projects for only the following of Tourism Projects 14.3.5 Complementary Infrastructure In addition to the Capital Investment Eligible Tourism Projects shall be eligible for Assistance Subsidies outlined above, New Tourism availing Interest Subsidy under the Policy – However, no exemption on stamp duty with The Department of Tourism may utilize Projects and Expansion Tourism Projects respect to the development of Tourism 1. Agri Tourism Project the Tourism Development Fund to may be eligible to claim additional investment Projects within the jurisdiction of the Bruhat 2. Cultural Tourism Project provide assistance for the development of subsidy if they meet the following criteria – Bengaluru Mahanagara Palike (BBMP). 3. Heritage Tourism Project complementary infrastructure facilities on Additional 4. Safety and Hygiene Tourism Project 14.3.2 Concessional Registration a case-to-case basis for all Eligible Tourism Criteria for Additional Percentage Subsidy Charges Projects based on an assessment of the Note: Subsidy against EPC of the For all loan documents and sale deeds as project’s requirements. The support will be 1. A Tourism Project availing Interest Tourism Project specified under the head “Exemption on up to 20% of the EPC for all Eligible Tourism Subsidy shall not be entitled to claim Tourism Project is 5% Stamp Duty” above, the registration charges Projects up to a maximum of INR 25 Lakh, Capital Investment Subsidy. undertaken by Women, shall be at a concessional rate of INR 1/- per whichever is less. SC, ST, or differently- 2. The above list of Tourism Projects INR 1000/-. abled Entrepreneur eligible for Interest Subsidy may be Complementary Infrastructure Assistance reviewed and revised from time to 14.3.3 Reimbursement of Land could be in the form of – The maximum ceiling amount of capital time by the Department of Tourism, Conversion Fee investment subsidy for the respective 1. Road Access / Last mile connectivity and suitable inclusions / deletions / 100% reimbursement payment of land Tourism Project shall remain unchanged. 2. Power connectivity modifications may be made as per conversion fee for converting the land from a. From an existing transmission/ 14.2.2 Interest Subsidy market demand and suggestions of the agricultural use to non-agricultural use for distribution line until the project New Tourism Projects and Expansion industry. the development of New Tourism Projects site Tourism Projects shall be eligible to get and Expansion Tourism Projects. 14.3 Concessions b. Switching station and transformer interest subsidy at 5% per annum on The Government of Karnataka offers the However, no reimbursement on land at the project site can be covered the term loan4 taken on the fixed capital following concessions for New Tourism conversion fee for conversion of land 3. Water connection Projects and Expansion Tourism Projects in located within the jurisdiction of the Bruhat a. Connection charges, road cutting the State – Bengaluru Mahanagara Palike (BBMP) charges, plumber costs and Bengaluru Metropolitan Region 4. Sewerage Connection 14.3.1 Exemption on Stamp Duty Development Authority (BMRDA). a. Connectivity to Sewage Pumping New Tourism Projects and Expansion Station / Sewage Treatment Plant Tourism Projects will qualify for 100% 14.3.4 Exemption on Motor Vehicle Tax 5. Construction of infrastructure which exemption of Stamp Duty in respect of the During the validity period of this Policy, new becomes essential for the provision of following – vehicles including tourist coaches, caravan the Tourism Project which may include vehicles, and campervans purchased by 1. Loan agreements, credit deeds jetties, parking spaces, etc. based on Tourism Service Providers in Karnataka, loan agreements, credit deeds, proposals received for Tourism Projects for carrying out tourism-related activities mortgage and hypothecation, deeds and as determined by the Department shall be exempted from payment of Motor executed for availing loans from State of Tourism. Vehicle Tax (pro rata to the life time tax Government, National Level Financial 4 For example, if the loan amount taken for the tourism applicable for the category of vehicle as per Institutions, Commercial Banks, RRBs, project is INR 10 lakhs @ Interest Rate of 11% per annum, The Karnataka Motor Vehicles Taxation Act, the Department shall subsidize 5% Interest per annum Co-operative Banks, Khadi and Village amounting to INR 50,000/- of the total Interest 1957). paid of INR 1,10,000/-. Industries Board (KVIB) / Khadi and

46 47 KARNATAKA TOURISM POLICY 2020-25 INTRODUCTION

15.1.2 Empowered Committee for 15.1.3 Karnataka Tourism Task Force Tourism The Karnataka Tourism Task Force was 15 The Empowered Committee for Tourism, Formed vide Govt. Order No. TOR 92 INSTITUTIONAL FRAMEWORK chaired by Hon’ble Minister for Tourism, TDP 2019, issued on 21 August 2019. The Government of Karnataka shall perform Karnataka Tourism Task Force shall provide in accordance with the current policy and the the following functions for the effective necessary guidance and support for the decision thus taken shall be final and binding on implementation of the Policy – effective implementation of the Policy. all concerned. • Based on the Appraisal Report 15.2 Sanction of Incentives, Subsidies, and 15.1 Advisory and Approval Committees prepared by the Program Management Concessions 15.1.1 District Tourism Committee Unit (PMU) Division of Department of The applicant for the Tourism Project shall The District Tourism Committee shall Tourism, the Empowered Committee place the proposal for sanction of incentives, perform the following functions for the shall sanction approval for incentives, subsidies, and concessions for their Tourism effective implementation of the Policy – subsidies or concessions for eligible Project before the Committee concerned Tourism Projects where the EPC is more for their review. The committees concerned • Receive all proposals for Tourism than INR 5 Crore for sanction of incentives, subsidies, and Projects where the Eligible Project Cost • Coordinate and ensure timely issue concessions based on the Eligible Project (EPC) is up to INR 5 Crore. of Government Orders by various Cost of Tourism Projects are provided in the • Forward the received proposal for departments table below. Tourism Project to the Program • Be the authority to interpret the Policy Criteria for Additional Percentage Management Unit (PMU) Division of and the incentives, subsidies and Department of Tourism for project Additional Subsidy against EPC of the concessions offered under the Policy Subsidy Tourism Project appraisal. Further to the project • Recommend enabling mechanisms The Department of Tourism is committed to appraisal, the PMU Division shall Up to INR District Tourism Committee, from time to time for smooth 5 Crore under the Chairmanship of institute requisite mechanisms and to facilitate a forward its Appraisal Report to District implementation of the Policy Deputy Commissioner of the conducive environment for the implementation Tourism Committee. The Appraisal • Resolve issues related to project respective district of the Karnataka Tourism Policy 2020-25. Report shall convey whether the project implementation to avoid delays in More than Empowered Committee, Institutional arrangements shall be put in is eligible or not for incentives, subsidies implementation of Tourism Projects INR 5 under the Chairmanship of place through this Policy to provide facilitation or concessions under the Policy. where EPC is above INR 5 Crore Crore Hon’ble Minister of Tourism support for approval and clearances, to address • Based on the Appraisal Report prepared • On a case-to-case basis, approve tailor- inter-departmental issues and monitor the by the Program Management Unit (PMU) made support and benefits to be 15.2.1 Documents for Sanction of development of Tourism Projects in the State. In Division of Department of Tourism, extended to Mega Tourism Projects. Incentives, Subsidies, and this regard, committees have been set up to – the District Tourism Committee shall • Resolve any issues related to pending Concessions sanction approval for Incentives, Documents to be submitted for obtaining • Approve and monitor the operations of clearances on account of non-resolution Subsidies and Concessions for eligible sanctions for incentives, subsidies, and Tourism Projects; of inter-departmental issues Tourism Projects where the EPC is up to concessions shall be as per the Operational • Approve incentives, subsidies, • Co-opt members and stakeholders INR 5 Crore. Guidelines of this Policy. concessions and other support to whose consent or expertise is required • Facilitate approvals and sanctions from projects; for sanction of approval for incentives, 15.2.2 Supporting Provisions for other government agencies as may be • Improve inter-departmental subsidies, and concessions for projects availing Incentives, Subsidies and required for the implementation of coordination for timely clearances; • Periodically review the list of Eligible Concessions Tourism Project • Monitor the progress of policy Tourism Projects and suitable inclusions 1. To avail the Incentives, Subsidies, • Monitor the progress of implementation implementation; and / deletions / modifications may be made and Concessions for Eligible Tourism of approved Tourism Projects • Provide recommendation to the as per market demand and suggestions Projects identified in this Policy, the • Resolve issues related to project Government to amend / update policy of the industry. applicant must submit necessary implementation to avoid delays in from time to time • Provide grants or other fiscal documents and obtain the required implementation of Tourism Projects assistance for high-potential start-ups approvals from the Committees These committees shall also accord priority to where EPC is up to INR 5 Crore in the tourism sector and sanction the concerned prior to commencement of improving the Ease of Doing Business for Tourism Department of Tourism to collaborate the Tourism Project. Projects. These Committees shall take a decision with said start-ups

48 49 KARNATAKA TOURISM POLICY 2020-25 INTRODUCTION

2. To claim the incentives, subsidies this condition, the applicant shall have and concessions under Section 14 to return the subsidy amount with a Incentives, Subsidies, and Concessions 10% simple interest per annum to the 16 of this Policy, the applicant must Department of Tourism. ANNEXURES submit requisite documentary proof to 15.3 Interpretation the Committee concerned as per the All matters of interpretation, dispute, Operational Guidelines. Approval of contention under this Policy shall be the Committee concerned shall enable referred to Principal Secretary / Secretary the Department of Tourism to disburse Tourism, Government of Karnataka. The the approved incentives, subsidies, and decision taken by the Principal Secretary / concessions. Secretary Tourism shall be final and binding. 3. Tourism Projects and Tourism Service Providers can avail incentives, subsidies, and concessions under multiple policies of different departments of Government of Karnataka and / or Government of India. However, if the same component is claimed under different policies, the quantum is limited to the maximum of the component in any one of the Policy.

4. The total quantum of Subsidies and Khwaja Bande Nawaz Darga, Kalaburagi Concessions availed by a Tourism Project shall not exceed 25% of the EPC 16.1 Annexure A – Constitution of Special • Joint Director, District Industries Centre of the project. Committees for Sanctioning of • Representative from the Regional Office 5. For Tourism Projects receiving Subsidies, Incentives, Subsidies, and Concessions of Karnataka State Pollution Control it shall be mandatory to operate the under Karnataka Tourism Policy 2020-25 Board Tourism Project for at least 3 years after 1. District Tourism Committee • Representative from Rural Development receiving the first instalment of subsidy. The District Tourism Committee will be and Panchayat Raj Department If the Tourism Project fails to abide by headed by the Deputy Commissioner • Representative from Kannada & Culture and comprises the following members Department applicable to the respective districts: • Deputy Director (Tourism) • Other invitees from the District • Deputy Commissioner (Chairperson) as deemed necessary by Deputy • Chief Executive Officer, Zilla Panchayat Commissioner • The Commissioner or Chief Officer of • Assistant Director (Tourism) / Tourism- City Municipal Corporation or Municipal in-charge officer (Convener) Council • Superintendent of Police 2. Empowered Committee for Tourism • Deputy Conservator of Forest The Empowered Committee for • The Jurisdictional Executive Engineer, Tourism will be headed by the Hon’ble Electricity Supply Company Limited Minister for Tourism, Government • The Lead District Manager of the Lead of Karnataka and comprises the Bank following members: • The Jurisdictional Joint or Deputy • Hon’ble Minister for Tourism, Commissioner of Commercial Taxes Government of Karnataka (Chairperson) • The Commissioner, Urban Development • Additional Chief Secretary / Principal Authority Secretary to Government, Department • The Assistant Director, Town Planning of Tourism

50 51 KARNATAKA TOURISM POLICY 2020-25 INTRODUCTION

Annexure B – Abbreviations

Sl. No. Abbreviation Expansion 1 ASI Archaeological Survey of India 2 AYUSH Ayurveda, Yoga & Naturopathy, Unani, Siddha and Homoeopathy 3 B2B Business-to-Business 4 CSR Corporate Social Responsibility 5 DoT Department of Tourism, Government of Karnataka 6 FTD Focus Tourism Destination 7 EODB Ease of Doing Business 8 EPC Eligible Project Cost 9 GOK Government of Karnataka 10 GSDP Gross State Domestic Product 11 GST Goods & Services Tax 12 ICT Information & Communication Technology 13 JLR Jungle Lodges and Resorts Limited 14 JV Joint Venture Elephant Stable, Hampi 15 KEA Karnataka Exhibition Authority • Additional Chief Secretary / Principal Industrial & Infrastructure Development 16 KITE Karnataka International Travel Expo Secretary to Government, Commerce & Corporation Limited 17 KSTDC Karnataka State Tourism Development Corporation Industries Department • Principal Chief Conservator of Forest, • Additional Chief Secretary / Principal Forest Department 18 KTIL Karnataka Tourism Infrastructure Limited Secretary to Government, Urban • Director, Commerce & Industries 19 KTS Karnataka Tourism Society Development Department Department • Additional Chief Secretary / Principal • Commissioner / Director, Department 20 KUM Karnataka Udyog Mitra Secretary to Government, Rural of AYUSH 21 MDA Marketing Development Assistance Development and Panchayat Raj • Chairman, Karnataka Eco-Tourism 22 MICE Meetings, Incentives, Conferences and Exhibitions Department Development Board • Principal Secretary to Government, • Chief Executive Officer, Karnataka 23 MoT Ministry of Tourism, Government of India Infrastructure Development Maritime Board 24 NOC No Objection Certificate Department • Managing Director, Jungle Lodges and Program Management Unit Division, Department of Tourism, Government • Principal Secretary to Government, Resorts 25 PMU of Karnataka Finance Department • Managing Director, Karnataka State • Principal Secretary to Government, Tourism Development Corporation 26 PPP Public Private Partnership Kannada & Culture Department • Managing Director, Karnataka Tourism 27 PSU Public Sector Undertaking • Principal Secretary to Government, Infrastructure Limited Department of Information & Public • Director, Department of Tourism 28 SDEL Skill Development, Entrepreneurship and Livelihood Department Relations (Convener) 29 SDG United Nations Sustainable Development Goals • Principal Secretary to Government, • Other members as required on a case- 30 ULB Urban Local Bodies Department of Youth Empowerment & to-case basis may be co-opted as special Sports invitees 31 UNESCO United Nations Educational, Scientific and Cultural Organization • Managing Director, Karnataka State 32 UNWTO World Tourism Organization

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