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News Corp., Yahoo!

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News Corp., Yahoo! News Corp., Yahoo! Enter Major Marketing Relationship Teams Nine Fox Businesses with World Renowned Internet Media Company Promotional Support and Media to Launch on Super Bowl Sunday NEW YORK and SANTA CLARA, Calif. -- Jan. 25, 1999 -- News Corporation (NYSE: NWS), as part of its continuing efforts to sell integrated media solutions, and Yahoo! Inc. (NASDAQ: YHOO) today announced a major national media and marketing promotional program intended to span national network and cable television properties and the Internet. The relationship brings together Yahoo!, a leading Internet media company, and News Corporation, a vertically-integrated media and entertainment company, to leverage the strengths of their respective brands, and enable both companies to reach new audiences. "For the first time, we are joining nine of our most important entertainment and news outlets with Yahoo!, a leading Internet media company. Leveraging the strengths of Yahoo! and News Corp., we expect to reach new audiences through an innovative combination of media, marketing, and programming initiatives," said Peter Chernin, president and chief operating officer of News Corp. "Yahoo! is a significant advertiser and strategic component to our overall marketing efforts. We are gaining great value by using Yahoo!'s powerful online resources to promote our properties," said, John Nesvig, president of Fox broadcasting sales. "Like us, Yahoo! enjoys a well-earned reputation for creativity and non-conformity, and we look forward to working with them to generate greater awareness and interest in our respective businesses." To launch the relationship, Fox and Yahoo! are teaming up on Super Bowl Sunday, with promotional spots and commercials throughout Fox's pre- and post-game programming, including the final commercial leading up to the kick-off. As part of its advertising campaign, Yahoo! is a sponsor of Family Guy, which debuts immediately following the Super Bowl on Sunday, Jan. 31, 1999. Following the Family Guy premiere, Yahoo! will host a live online chat with the series creator and executive producer, 25-year old Seth McFarland, at 12 p.m. ET/9 p.m. PT. Yahoo!'s national network and cable TV advertising campaign on Fox Broadcast will include primetime and late night advertising on Fox Sports, NHL Hockey and Major League Baseball. The relationship is also intended to include tie-ins and cross promotions between Yahoo! and Fox Sports Net, the national cable sports programmer; the Fox Television Station Group; FX, Fox's general entertainment cable channel; Fox News Channel; Twentieth Century Fox Film; Fox Music; and, Fox Interactive. "This relationship brings tremendous value to both News Corp. and Yahoo!, and we're particularly pleased to launch the relationship on one of the most significant days of the year for TVSuper Bowl Sunday," said Jeff Mallett, president and chief operating officer at Yahoo!. "News Corp. is providing Yahoo! with a multi-dimensional program that maximizes the strengths of their diverse media resources. We also believe there is a strong brand fit between Fox and Yahoo!, and by working together we can continue to strengthen our connection with consumers in fun and innovative ways." News Corp. One, the integrated media and marketing division was formed last year to help build multi-platform deals across all of the News Corp. companies. To date, the group has generated nearly $50 million in incremental revenue and marketing support, making it the leader in the growing field of vertically integrated media deals. About Yahoo! Yahoo! Inc. is a global Internet media company that offers a branded network of comprehensive information, communication and shopping services to millions of users daily. As the first online navigational guide to the Web, www.yahoo.com is a leading guide in terms of traffic, advertising, household and business user reach, and is one of the most recognized brands associated with the Internet. The company's global Web network includes 15 world properties. Yahoo! has offices in Europe, the Asia Pacific and Canada, and is headquartered in Santa Clara, Calif. About News Corporation The News Corporation Limited (NYSE: NWS, NWS/A; ASX: NCP, NCPDP; LSE: NEWCP) is one of the world's largest media companies with total assets as of September 30, 1998 of approximately US$33 billion and total annual revenues of approximately US$13 billion. News Corporation's diversified global operations in the United States, Canada, the United Kingdom, Australia, Latin America and the Pacific Basin include the production and distribution of motion pictures and television programming; television, satellite and cable broadcasting; the publication of newspapers, magazines, books; the production and distribution of promotional and advertising products and services; the development of digital broadcasting; the development of conditional access and subscription management systems; and the provision of computer information services. # # #.
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