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Steve Jobs: El Mago Del Mercado Informático
Steve Jobs: el mago del mercado Informático Exposición biobibliográfica LA DISPOSICIÓN DE LA CUBIERTA COMO LAS ANTERIORES Organiza: Biblioteca de la ETSIIT E.T.S. Ingenierías Informática y de Telecomunicación Inauguración: 17 de octubre de 2013 Steve Jobs: el mago del mercado informático Exposición organizada por la Biblioteca de la E.T.S. Ingenierías Informática y de Telecomunicación de la Universidad de Granada Catálogo de la Exposición Biblioteca de la ETSIIT Inauguración: 17 de octubre de 2013 En esta hoja podéis poner vuestros datos de impresión Impresión: Granada, Entorno Gráfico, 2013 Prólogo El presente Catálogo contiene la exposición organizada por la Biblioteca de la ETSIIT de la Universidad de Granada durante los meses de octubre-noviembre de 2013 y titulada: Steve Jobs: el mago del mercado informático. Desde hace cinco años, esta Biblioteca viene realizando una actividad que con el título, “Homenaje a…” , pretende homenajear a personajes pioneros y/o sobresalientes en los campos de la Informática y de la Telecomunicación, aprovechando el ingreso en el Centro de los nuevos alumnos a los que especialmente queremos dar la bienvenida a esta Escuela. Con este trabajo, no solo pretendemos exponer el aporte científico del personaje, sino indagar sobre el ser humano y acercarlo a profesores, alumnos y PAS. La actividad, además de la exposición, consta de una conferencia impartida por un profesor del Centro y en esta ocasión de la proyección de una película sobre el personaje. El primer evento de esta índole se realizó en 2009 y el personaje elegido fue Alan Turing, para continuar en los años siguientes con las figuras de Charles Babbage, Ángela Ruíz Robles y Maurice Vincent Wilkes. -
Marketing Management -Prof
Symbiosis Institute of Media and Communication, Pune Marketing Management -Prof. Chandan Chatterjee Marketing Diary Apple Macbook Pro Submitted By: YASMIN HUSSAIN 144 MBA 2011-2013 2 TABLE OF CONTENTS TOPICS PAGE NO. Product chosen 5 About the company 6 About the product 7 AMA and Marketing 8 • AMA • Marketing • My view Customer Value 11 • Value chain analysis • Customer Perceived Value Product 20 • Core/Augmented Products and Services • Product Levels • Product classification and hierarchy • Product Mix • Product Lifecycle • Industry Lifecycle Competitors 27 • Competitor Map • Direct Competitor Comparison • Competitive Forces • Market Share Pricing 31 Brand 33 • Branding • Brand Equity • Branding Strategy • Apple and the environment 3 Marketing Communications 42 • Marketing Mix • Marketing Communications Mix (ATL & BTL) • IMC Campaigns Distribution Decisions 87 • Distribution Structure • Target • B2B Channels • B2C Channels • Retail Strategy – SWOT Analysis • Apple Store Vs Luxury Retailers Sales Management 95 Consumer Behavior / Organizational Behavior 96 • Consumer Decision Making • Consumer Satisfaction • Organizational Culture • Organizational Structure STP 103 • Segmentation • Targeting • Positioning Role of Marketing Management 107 • Marketing Manager Role What makes Apple different? 109 • Income Sheet • Milestones • Apple without Steve Jobs References 120 4 PRODUCT CHOSEN APPLE MACBOOK PRO 5 ABOUT THE COMPANY- APPLE Industry: Computer Hardware, Computer Software, Consumer Electronics, Digital Distribution Founded on: 1 April 1976 -
Searching for Cultural Roots in Mona Simpson's the Lost Father
Advances in Language and Literary Studies ISSN: 2203-4714 www.alls.aiac.org.au Half Arab, Half American: Searching for Cultural Roots in Mona Simpson’s The Lost Father (1992) Riham Fouad Mohammed Ahmed* Department of English Language and Literature, Faculty of Arts, Aswan University, Egypt Corresponding Author: Riham Fouad Mohammed Ahmed, E-mail: [email protected] ARTICLE INFO ABSTRACT Article history This paper investigates the effect of being culturally hyphenated in the formation of identity as Received: September 14, 2018 represented in Mona Simpson’s The Lost Father (1992), in which the female protagonist is an Accepted: November 19, 2018 Arab-American who belongs ethnically to Arab culture and culturally to American one. Because Published: February 28, 2019 of the absence of her father, she knows nothing about her homeland (Egypt) and/or Arab culture. Volume: 10 Issue: 1 The protagonist has only slight and superficial image on Arabs derived from TV and her racist Advance access: January 2019 grandmother. This hazy background on Arabs makes her unable to identify her own cultural space, so she decides to travel to Egypt to make a journey of self-discovery. During her journey, she is disappointed in more ways; her father is not like what she thinks, and Egypt is not the best Conflicts of interest: None place for her. However, she, there, discovers her true self and searches for the true image of Arab Funding: None culture and traditions away from imposed American representations, stereotypes, and labels. Key words: Broken Families, Absence, Cultural Duality, Arab-American, Self-Discovery INTRODUCTION or being the other American in homeland and the other Arab I am not a foreigner with adventures to tell and I am not in America (Abdelrazik 2)? This creative space between two an American, distinctive cultural heritages or hyphenated identities is also I am one of the children with a strange name, who can- called “interstics,” or “third-space” (Bhabha 224). -
St. Bernard-Elmwood Place Schools “Where All Students Are Challenged to Learn and Inspired to Dream” 2017-2018 Issue 3
School Matters St. Bernard-Elmwood Place Schools “Where all students are challenged to learn and inspired to dream” 2017-2018 Issue 3 The Class of 2018 The one hundred seventh annual Commencement exercises took place on Thursday, May 24, 2018, in the St. Bernard-Elmwood Place High School gymnasium. Daniel Hackney was the Vale- dictorian; Sydney Fleak was the Salutatorian. Senior Class Officers, Sydney Fleak, Kevan Ridley, and Vincent Gerrish, presented the Class Gift. The Class Flower was a yellow rose with black rib- bon, and the Class Motto was a quote from Steve Jobs, “Your time is limited, so don’t waste it liv- ing someone else’s life... Don’t let the noise of others’ opinions drown out your own inner voice... Stay hungry, stay foolish.” A reception was hosted by the Titan Fan Club after the ceremony. The Class of 2018: Brady Abbott, Breaisia Allen Brooks, Darriel Asher, Miranda Berry, Candice Bishop, Riley Bossert, Ramiah Caine, Asa Christon, Dezarae Conley, Jared Downey, Harmony Dreyer, Mack- enzie Ellis, Emily Emerine, Hallie Ernette, Maria Escobar Lopez, Delena Evans, Keenan Farley, Amari Finley, Sydney Fleak, Michail Flowers, Enrique Garcia, Jose Garcia, Jr., Vincent Gerrish, Brandon Gonzalez Gomez, Michael Gonzalez Gomez, Trenton Gorlewski, Calvin Grande, Kayla Groh, Daniel Hackney, Yaniyah Hall, Madison Halloran, Marcus Hamby, Laura Horsley, Aubrey Jefferson, Layla Jef- fries, Collesa Johnson, Hailey Johnson, Tyreke King, Aireona Lane, Cameron Long, Marshee’ Luther, Taylor McEntire, Sierra Meacham, Shanyla Miles, Emma Queale, Kevan Ridley, Crystal Ruiz, Destiny Salazar, Justin Sandlin, Aubrey Singleton, Angella Sirk, Brandon Sirk, Daniel Spradlin, Brandon Stacy, Cameron Stephens, Barzell Tate III, Devin Thomas, Dalton Towe, Bailey Wagers, Sophie Walden, Ja- cob Wambold, Landen Washam, Tison Waters, Armanie White, Jasmine White, Meaun White, Mikelluv Williams, Mikal Wilson, and Hannah Wolf. -
Inter/View: Talks with America's Writing Women
University of Kentucky UKnowledge Literature in English, North America English Language and Literature 1990 Inter/View: Talks with America's Writing Women Mickey Pearlman Katherine Usher Henderson Click here to let us know how access to this document benefits ou.y Thanks to the University of Kentucky Libraries and the University Press of Kentucky, this book is freely available to current faculty, students, and staff at the University of Kentucky. Find other University of Kentucky Books at uknowledge.uky.edu/upk. For more information, please contact UKnowledge at [email protected]. Recommended Citation Pearlman, Mickey and Henderson, Katherine Usher, "Inter/View: Talks with America's Writing Women" (1990). Literature in English, North America. 56. https://uknowledge.uky.edu/upk_english_language_and_literature_north_america/56 Inter/View Inter/View Talks with America's Writing Women Mickey Pearlman and Katherine Usher Henderson THE UNIVERSITY PRESS OF KENTUCKY PHOTO CREDITS: M.A. Armstrong (Alice McDermott), Jerry Bauer (Kate Braverman, Louise Erdrich, Gail Godwin, Josephine Humphreys), Brian Berman (Joyce Carol Oates), Nancy Cramp- ton (Laurie Colwin), Donna DeCesare (Gloria Naylor), Robert Foothorap (Amy Tan), Paul Fraughton (Francine Prose), Alvah Henderson (Janet Lewis), Marv Hoffman (Rosellen Brown), Doug Kirkland (Carolyn See), Carol Lazar (Shirley Ann Grau), Eric Lindbloom (Nancy Willard), Neil Schaeffer (Susan Fromberg Schaeffer), Gayle Shomer (Alison Lurie), Thomas Victor (Harriet Doerr, Diane Johnson, Anne Lamott, Carole -
Download PDF # Return to the Little Kingdom: Steve
2BPAH8OWNNWE < PDF > Return to the Little Kingdom: Steve Jobs, the Creation of Apple and... Return to the Little Kingdom: Steve Jobs, the Creation of Apple and How it Changed the World Filesize: 6.51 MB Reviews This publication is fantastic. We have read through and i am certain that i will planning to read yet again yet again down the road. You wont feel monotony at at any time of your respective time (that's what catalogs are for concerning when you request me). (Alec Langosh) DISCLAIMER | DMCA PEBXXDBHGR91 « Book » Return to the Little Kingdom: Steve Jobs, the Creation of Apple and... RETURN TO THE LITTLE KINGDOM: STEVE JOBS, THE CREATION OF APPLE AND HOW IT CHANGED THE WORLD To download Return to the Little Kingdom: Steve Jobs, the Creation of Apple and How it Changed the World eBook, make sure you refer to the web link below and save the document or gain access to additional information which might be related to RETURN TO THE LITTLE KINGDOM: STEVE JOBS, THE CREATION OF APPLE AND HOW IT CHANGED THE WORLD book. Gerald Duckworth & Co Ltd. Paperback. Book Condition: new. BRAND NEW, Return to the Little Kingdom: Steve Jobs, the Creation of Apple and How it Changed the World, Michael Moritz, Almost thirty years ago, Michael Moritz, then a young journalist at "Time" magazine, was allowed exclusive access to the inner workings of a cutting-edge technology company to tell the story of its first decade in business. "The Little Kingdom: The Private Story of Apple Computer" brought readers into the childhood homes of Steve Jobs and Steve Wozniak, showed how they dropped out of college and founded Apple in 1976, and charted the company's rise from basement brainstorming to colossal empire. -
The (R)Evolution of Steve Jobs Makes West Coast Premiere at Seattle Opera
FOR IMMEDIATE RELEASE: Jan. 23, 2019 Contact: Gabrielle Kazuko Nomura Gainor, 206.676.5559, [email protected] Press images: https://seattleopera.smugmug.com/1819/Stevejobs/ Password: “press” (case sensitive) The (R)evolution of Steve Jobs makes West Coast premiere at Seattle Opera Grammy-nominated music unites electronic and classical genres Feb. 23–March 9, 2019 McCaw Hall SEATTLE — Do you remember what life was like before the iPhone? Steve Jobs, the man who created that game-changing device in your pocket, will soon have his story play out at McCaw Hall. This February, Seattle Opera presents the West Coast premiere of The (R)evolution of Steve Jobs, a smash hit with music nominated for multiple Grammy Awards. “For better or worse, humanity will never be the same because of Jobs’ products and the cultural transformation that they helped usher in,” said Seattle Opera General Director Aidan Lang. “As we explore this complicated man onstage, we also hope to spur dialogue about the impact of technology in our lives, and examine how the tech industry has impacted our community here in the Pacific Northwest.” Seattle Opera’s production begins with a crucial point in Jobs’ life: Faced with mortality, the CEO revisits 18 of his most important memories in search of a perfect moment to take with him. He examines the people and experiences that shaped him the most: his father’s mentorship, his devotion to Buddhism, his relationships, his professional rise and fall, and finally his marriage to Laurene Jobs, who showed him the power of human connection. Starring in the role of the turtleneck-clad mogul is acclaimed baritone John Moore who wowed Seattleites as Figaro in The Barber of Seville and as Papageno in The Magic Flute. -
The Untold Story Behind Apple's 'Think Different' Campaign
The untold story behind Appleʼs ‘Think Differentʼ campaign | Computerworld 3/1/19, 505 AM About ! APPLE HOLIC Appleholic, (noun), æp·əl-hɑl·ɪk: An By Jonny Evans, Computerworld imaginative person who thinks about JUNE 17, 2015 02:49 AM PT what Apple is doing, why and where it is going. Delivering popular Apple-related news, advice and entertainment since 1999. NEWS The untold story behind Apple’s ‘Think Different’ campaign It was inspired by Rene Magritte’s seminal surrealist work, 'Ceci n’est pas une pipe' Legend has it that way back when the PC dinosaurs still walked the Earth, returning company co-founder Steve Jobs sought a mantra to show Apple was back in business, and the acclaimed ‘Think Different’ Think Different with Muhammed Ali. The untold story behind Appleʼs ‘Think Differentʼ campaign | Computerworld 3/1/19, 505 AM Sketch different You could argue the huge success of the campaign is a key reason that Apple and Steve Jobs remain so deeply recognizable. I thought some readers would be interested in something new I've learned about the genesis of the campaign, which turns out (or so it is claimed) to be the brainchild of Chiat\Day art director, Craig Tanimoto. Here’s what happened, according to Jonathan Littman, who spent two days with Tanimoto researching his next book: “Apple was in trouble, big time. They had only 90 days of money left,” said Tanimoto. “Steve was back at the helm, but the big question was, were they going to survive?” In 1997, the agency needed a big idea for a big problem. -
Here's to the Crazy Ones
CHIEF MEDICAL EDITOR’S PAGE s HERE’S TO THE CRAZY ONES he famous “1984” the answer was, “That’s just brilliant for introducing commercial is how it’s done,” I wouldn’t scrambling to the NFL. regarded as one of accept it. I would push to Before him, quarterbacks the greatest advertise- make it better, any way didn’t try to slip away from ments of all time. It I could. sacks. It took 40 years for helpedT put Apple on the I saw so many of my someone to realize that, map. While I can respect peers looking at things when a 300-pound man is the disruptive spirit of through the same lens, and trying to tackle you, you “1984,” I personally prefer it was blinding their abil- should run away. Really? Apple’s “Here’s to the Crazy ity to innovate. I realized Of course, for every suc- Ones” commercial. that if I wanted to change cess like these, there are a First airing in 1997, it ophthalmology, I didn’t thousand failures. It sure features black-and-white need to be talented. I just felt like that for me, any- footage of iconic per- needed to think differently. way. But no matter how sonalities such as Albert That was the real brilliance bitter those defeats, the Einstein, Muhammad of the ad, by the way. It taste of one victory made Ali, Amelia Earhart, and introduced the great- it all worthwhile. Pablo Picasso. Narrated by est tagline ever written: Our focus in this issue Richard Dreyfuss, it starts, “Think different.” of GT is innovations in “Here’s to the crazy ones. -
Text 9 Steve Jobs Told Students: 'Stay Hungry. Stay Foolish.'
Text 9 Steve Jobs told students: ‘Stay hungry. Stay foolish.’ The Washington Post, September 5 th 2011 Steve Jobs, the late Apple co-founder revealed in a commencement speech at Stanford University in 2005 why he dropped out of college - and why he thought it was one of the best things he ever did. Yet he had other advice for the students. Jobs started that speech by talking about being adopted as a baby, and why, 17 years later, he attended Reed College in Oregon for only six months before dropping out. He said: “My biological mother was a young, unwed college graduate student, and she decided to put me up for adoption. She felt very strongly that I should be adopted by college graduates but later found out that my mother had never graduated from college and that my father had never graduated from high school. She refused to sign the final adoption papers. She only relented when my parents promised that I would someday go to college.” “And 17 years later I did go to college. But I naively chose a college that was almost as expensive as Stanford, and all of my working-class parents’ savings were being spent on my college tuition. After six months, I couldn’t see the value in it. So I decided to drop out and the minute I dropped out I could stop taking the required classes that didn’t interest me, and begin dropping in on the ones that looked interesting. And much of what I stumbled into by following my curiosity and intuition turned out to be priceless later on. -
The On-And-Off Relationship of Lisa's Folks Finished in an Unexpected Pregnancy
Steve Jobs has since quite a while ago appeared to be overwhelming. He's the visionary who presented to us the iPhone and the Macbook, the virtuoso behind Pixar's industry-evolving films, the CEO with faultless style – to put it plainly, a man who used a practically exceptional impact over society. In any case, notwithstanding his significant commitments to our advanced scene, he was additionally a person with fears and blemishes simply like the remainder of us. These squints incorporate an unvarnished look at Jobs, given by his firstborn youngster, Lisa Brennan-Jobs. However, they additionally offer more than that. Beginning with how her folks met and finishing with her dad's demise, these squints are additionally a narrative of what it resembled to carry on with a real existence torn between two families in 1990s California. The on-and-off relationship of Lisa's folks finished in an unexpected pregnancy. It was the spring of 1972. Steve Jobs was in his senior year at Homestead High School, in Cupertino, California, and he'd quite recently met Chrisann Brennan, a lesser. On Wednesday nights, in the secondary school quad, Chrisann would help a gathering of companions who were making a claymation film. On one of these nighttimes, seventeen-year-old Steve moved toward her with a sheet of paper in his grasp. He'd composed the verses to Bob Dylan's "Tragic Eyed Lady of the Lowlands." He gave Chrisann the paper and, for some odd reason, advised her to return it to him when she was finished. He returned on consequent Wednesdays, holding candles between takes for Chrisann so she could add to illustrations for the film. -
A Psychobiographical Study of Steven Paul Jobs
A PSYCHOBIOGRAPHICAL STUDY OF STEVEN PAUL JOBS N. MOORE 2014 A PSYCHOBIOGRAPHICAL STUDY OF STEVEN PAUL JOBS By Noëlle Moore Submitted in partial fulfilment of the requirements for the degree of Magister Artium in Counselling Psychology to be awarded at the Nelson Mandela Metropolitan University March 2014 Supervisor: Professor Greg Howcroft i DECLARATION I, Noëlle Moore (205003435), hereby declare that the treatise for Magister Artium in Counselling Psychology is my own work and that it has not previously been submitted for assessment or completion of any postgraduate qualification. Noelle Moore Official use: In accordance with Rule G4.6.3, 4.6.3 A treatise/dissertation/thesis must be accompanied by a written declaration on the part of the candidate to the effect that it is his/her own work and that it has not previously been submitted for assessment to another University or for another qualification. However, material from publications by the candidate may be embodied in a treatise/dissertation/thesis. ii Here‘s to the crazy ones, the misfits, the rebels, the troublemakers, the round pegs in the square holes...the ones who see things differently – they‘re not fond of rules...You can quote them, disagree with them, glorify or vilify them, but one thing you can‘t do is ignore them because they change things...they change things...they push the human race forward, and while some may see them as the crazy ones, we see genius, because the ones who are crazy enough to think that they can change the world, are the ones who do (Steven Paul Jobs, 1955 – 2011).