Neustar Adadvisor Reference Guide

Neustar AdAdvisor Reference Guide

www.home.neustar Neustar AdAdvisor Reference Guide

Find Your Best Customers with AdAdvisor AdAdvisor gives you the insights to make your digital ads relevant to customers, using the most authoritative customer data available. Take targeting beyond ZIP code, age, gender—instead, AdAdvisor offers you information on brand preferences, product affinities, and psychological variables. Success isn’t dependent on whether your audiences are online, either. We use verified offline information to build our audience profiles so that you have a better chance of finding customers who are brand-loyal. Even if they’re not online.

How does AdAdvisor Work? AdAdvisor enables you to reach 220 million US adults in more than 120 million households—in other words, virtually every household in the US. The ElementOne Analytics Platform groups similarly behaving households into one of 172 elements. Each of these individual elements connects to thousands of data points available for online targeting, helping you instantly link an audience to attributes and propensities such as demographics, lifestyle preferences and brand affinities. The platform uses past behavior to predict likelihood of future behavior.

How to Use AdAdvisor Understand the elements: AdAdvisor Elements represent a group of homogenous households linked to offline attributes, behaviors, custom profiles and demographics. Each individual element number indicates the likelihood of a household to exhibit a specific attribute or behavior, so you can find the online audience that is most likely to respond to your campaign. Narrow your search: Decide which of AdAdvisor’s audience groups you’d like to target—for example, high-end automobiles in general, or Lexus owners in particular—and dive into the portal to understand more about them.

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AdAdvisor builds AdAdvisor can provide its insights from information on more 2 billion records/month than 40% of the US from authoritative Internet population. offline sources.

AdAdvisor is integrated As a member of the with 50 of the top NAI and the IAB, Neustar advertising technology is committed to upholding providers in the online the highest standards advertising industry. of privacy protection.

AdAdvisor has over With AdAdvisor, 200 sources of offline you can reach 220 million data that are aggregated, US adults in 120 million cleansed, and used to households. build a comprehensive offline identity.

03 Neustar AdAdvisor Reference Guide Ready to Get Started? To jump straight to a specific audience type, use the links below:

AdAdvisor Business Audiences 05

AdAdvisor Propensity Audiences 12

AdAdvisor ElementOne Audiences 72

AdAdvisor Financial Audiences 79

AdAdvisor Household Demographics 82

AdAdvisor Mobile Audiences 88

Comscore TV Audiences Powered by Neustar 102

HealthLink Doctor Dimensions Data Powered by Neustar 108

For questions about our Advisor data or a customized audience recommendation, email our data advisors at [email protected].

For access to our free audience planning tool, with more than 20,000 audiences at the most granular level, email [email protected].

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CATEGORY AdAdvisor Business Audiences AdAdvisor’s Business Audiences include job function, industry, company size, title, seniority, and niche industry segments. Because our data spans both offline and online activity, we can help you reach your target audience whether they’re at home, at the office, on a desktop, or on a mobile device.

Our Sources Neustar has an offline repository with every address in the United States linked to phone numbers, email addresses, names, and other personal identifiers. On that address list, Neustar has identified business addresses and appended business descriptors such as number of employees and industry to each record. We also use IP targeting to differentiate homes from businesses, giving you a more accurate way to target professionals. Neustar also relies on a nationally recognized, opt-in survey of 25,000+ respondents and aggregated credit information and household-level demographics, used to build profiles of the buying power, disposable income and access to credit a given household has available.

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What Will You Do with AdAdvisor? AdAdvisor enables you to better connect and engage employees at the individual, company size, and industry level. ¡ Reach the right audience by basing your campaigns on job function, seniority and title. ¡ Send the right offers by targeting industry and company size. ¡ Never miss a trick thanks to up-to-date business data, which corrects for turnover, promotions and changing industry landscapes.

By tapping into our insights into the consumer market, you can: ¡ Target developers of cloud software based on IP addresses. ¡ Customize your message to an IT Decision maker rather than a more junior IT professional. ¡ Find the best predictors of businesses that are likely to accept credit-card offers.

AUDIENCE GROUPS

Our Business audiences include:

Ready to Get Started? For questions about our AdAdvisor data or a customized audience recommendation, email our data advisors at [email protected]. For access to our free audience planning tool, with more than 20,000 audiences at the most granular level, email [email protected].

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Company Size Company Size: 1 employee Company Size: 100-500 employees Company Size: 1-4 employees Company Size: 500+ employees Company Size: 5-19 employees Small office or Home office Business Owners Company Size: 20-100 employees

Industry Adobe (IP) Engineering, IT, and Technical Agriculture and Mining Entertainment Amazon Web Services AWS (IP) Finance, Insurance, and Accounting Associations and Membership Organizations Government Automotive Grocery and Eating Places Cisco (IP) Health Services Construction Legal Services Department of Agriculture (IP) Manufacturing Department of Commerce (IP)) Microsoft (IP) Department of Defense Military (IP) Department of Education (IP) Oracle (IP) Department of Energy Pentagon Department of Health and Human Services (IP) Personal Services Department of Homeland Security (IP) Real Estate Department of Housing and Urban Development (IP) Religious Organizations Department of Interior (IP) Retail Department of Labor Salesforce (IP) Department of State Social Services Department of Transportation (IP) Transportation Department of Treasury (IP) United States Senate Department of Veterans Affairs (IP) US Capitol Building Educational Services Wholesale

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Job Function Accountants, CPAs, Auditors Marketing Administrative and Office Assistants Medical Assistants, Patient Care Coordinators, Medical Billers Architects Mental Health Therapists Auto Mechanics Military Business Analysts, Program Analysts, Project Analysts Nurses Business Development Office Managers Child Care Operations (Support Specialists, Operations Analysts, COOs) Civil Service (Elected officials, Judges, Postmasters) Other Health Services (Physical Therapists, Dieticians, Consultants Opticians) Contractors, Plumbers, Electricians Personal Services (Hair Stylists, Trainers, Massage Therapists) Customer Service Representatives Pharmacists Dentists and Dental Hygienists Police and Fire Safety Doctors PR Education Administrators (Superintendents, Deans, Principals) Professors Engineers, Software Developers, System Engineers Project Managers Entertainment Industry (Artists, Actors, Musicians) Purchasing teams Entrepreneurs Realtors Finance (Bankers, Brokers, Financial Analysts) Recruiters Graphic Designers, Web Designers, Interior Designers Religious Human Resources, HR Professionals Restaurant and Food Industry Insurance Agents and Claim Examiners Sales IT Decision Maker Scientists and Researchers IT Professionals Senior Care Givers and Home Health Aides Journalists and News Small Business Owner K-12 Teachers Social Workers, Counselors Lawyers, Attorneys Technicians and Specialists Legal Support Services (Law Clerks, Paralegals) Transportation (Drivers, Pilots, and Truck Drivers) Managers, Team Leaders, Supervisors Veterinarians

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Niche Industry Segments ASSO 1 - Churches Small EDUCATION 7 - Private/Parochial Elementary/Jr High ASSO 2 - Churches Mid & Large EDUCATION 8 - Vocational ASSO 3 - Clubs - Religious Organizations EDUCATION 9 - Colleges Universities - Bachelors ASSO 4 - Civic, Social, And Fraternal Associations EDUCATION 10 - Libraries ASSO 5 - Business Associations EDUCATION 11 - Education Services ASSO 6 - Other Membership Organizations EDUCATION 12 - Education Services CORP 1 - Eating Places GOVT 1 - Legislative/Executive Offices-County, State CORP 2 - Eating Places GOVT 2 - Government Offices-Us CORP 3 - Insurance Agents, Brokers, And Service GOVT 3 - Government Offices-City, Village & Twp. CORP 4 - Depository And Non Depository Institutions GOVT 4 - Administration Of Economic And Social Programs CORP 6 - United States Postal Service GOVT 5 - Correctional Institutions CORP 7 - Retail Services - Corp Small GOVT 6 - Police, Sheriff Protection CORP 8 - Retail Services - Corp Large GOVT 7 - Fire Protection CORP 9 - Gasoline Service Stations GOVT 8 - Courts, Public Order CORP 11 - Security Brokers, Dealers GOVT 9 - National Security And International Affairs CORP 12 - Automotive - Retail And Dealers GOVT 10 - Government, Not Elsewhere Classified CORP 13 - Lodging LARGE 1 - Manufacturing CORP 14 - Business Services LARGE 2 - Eating Places CORP 15 - Coffee Shops LARGE 3 - Wholesale Trade CORP 16 - Pharmacies LARGE 5 - Transportation, Communication, Utilities CORP 18 - Passenger Car Rental LARGE 6 - Individual, Family Social Services, And Non Profits CORP 19 - Grocery Stores LARGE 7 - Retail Services CORP 21 - Agriculture And Mining LARGE 8 - Retail Trade CORP 22 - Construction LARGE 9 - Finance, Insurance , Real Estate CORP 23 - Manufacturing LARGE 10 - Business Services CORP 24 - Transportation, Communication, Utilities LARGE 11 - Construction CORP 25 - Wholesale LARGE 12 - Agriculture, Mining And Businesses CORP 26 - Retail Hardware And Building Supplies MICRO 1 - Eating Places CORP 27 - Retail Dept. Stores And Retail Clothing MICRO 2 - Beauty, Barber, Personal Care CORP 28 - Retail Food Stores MICRO 3 - Real Estate Agents And Managers CORP 31 - Home Furnishings And Equipment MICRO 4 - Insurance Agents, Brokers, And Service CORP 33 - Misc. Retail MICRO 6 - Automotive Repair CORP 35 - Fire - Real Estate MICRO 7 - Wholesale Trade CORP 36 - Finance, Insurance MICRO 8 - Miscellaneous Retail Store CORP 37 - Businesses MICRO 9 - Apartments EDUCATION 1 - School Districts MICRO 10 - Depository Institutions EDUCATION 2 - Public Elementary MICRO 11 - Individual And Family Social Services EDUCATION 3 - Public Jr High MICRO 12 - Mfg. EDUCATION 4 - Public High School MICRO 14 - Automobile Dealers, Home And Auto Stores EDUCATION 5 - Kindergarten MICRO 15 - Hardware, Building Materials EDUCATION 6 - Private/Parochial High Schools MICRO 16 - Apparel Stores

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Niche Industry Segments (continued) MICRO 17 - Tax Return Preparation Services PROF 3 - Offices And Clinics Of Doctors Of Medicine MICRO 18 - Drinking Places (Alcoholic Beverages) PROF 4 - Offices And Clinics Of Doctors Of Medicine MICRO 19 - Food Stores PROF 5 - Offices And Clinics Of Doctors Of Medicine MICRO 20 - Non Depository Credit Institutions PROF 8 - Attorneys MICRO 21 - General Contractors PROF 9 - Law And Legal Services Offices MICRO 22 - Business Services PROF 11 - Physical Therapists MICRO 23 - Financial Advisory Services PROF 13 - Nurse Practitioners MICRO 25 - Transportation, Communication, Utilities PROF 14 - Accounting, Auditing, And Bookkeeping Services MICRO 26 - Other Finance, Insurance , Real Estate PROF 15 - Accounting, Auditing, And Bookkeeping Services MICRO 27 - Ag/Mining PROF 16 - Engineering And Architectural Services MICRO 28 - Personal Retail Services PROF 18 - Offices And Clinics Of Health Practitioner MICRO 29 - Motion Picture And Entertainment PROF 19 - Offices And Clinics Of Health Practitioner MICRO 30 - Construction PROF 20 - Offices And Clinics Of Chiropractors MICRO 31 - Micro Businesses PROF 21 - Offices And Clinics Of Dentists MICRO 32 - Repair Services PROF 22 - Offices And Clinics Of Dentists MICRO 33 - Lodging PROF 23 - Offices And Clinics Of Optometrists MICRO 34 - Florists, Gift Shops PROF 24 - Health Services MICRO 35 - Pharmacies, Cosmetics PROF 25 - Engineering, Accounting, Research, Management MICRO 36 - Home Furnishings And Equipment PROF 26 - Veterinarians MICRO 37 - Miscellaneous Personal Services SINGLE 1 - Individual, Family Social Services, And Non Profits MICRO 38 - Retail SINGLE 2 - Insurance Agents, Brokers, And Service MICRO 39 - Other Retail SINGLE 3 - Real Estate Agents And Managers MID 1 - Eating Places SINGLE 4 - Beauty Shops, Barber Shops, Personal Care MID 2 - Manufacturing SINGLE 5 - Business Services MID 3 - Retail Services SINGLE 6 - General Automotive Repair Shops MID 5 - Real Estate Agents And Managers SINGLE 7 - Wholesale Trade-Durable Goods MID 7 - Transportation, Communication, Utilities SINGLE 8 - Eating Places MID 8 - Child Day Care Services SINGLE 10 - Financial Advisory Services MID 9 - Miscellaneous Retail SINGLE 11 - Manufacturing MID 10 - Social Service SINGLE 12 - Miscellaneous Retail MID 11 - Finance, Insurance , Real Estate SINGLE 13 - Automobile Dealers-Used Cars MID 12 - Wholesale Trade SINGLE 15 - Motion Picture, Amusement And Recreation Services MID 13 - Construction Special Trade Contractors SINGLE 16 - Apartments MID 15 - Ag And Mining SINGLE 17 - Apparel And Accessory Stores MID 16 - Business Services SINGLE 19 - Automotive Repair, Services, And Parking MID 17 - Automotive - Retail And Dealers SINGLE 20 - Agriculture And Mining MID 19 - Lumber And Other Building Materials Dealers SINGLE 21 - Transportation, Communication MID 21 - Individual And Family Social Services SINGLE 22 - Retail MID 22 - Construction SINGLE 23 - Financial And Real Estate Services MID 23 - Mid Size Businesses SINGLE 24 - Personal Services PROF 1 - Small Office Or Home Office Professionals SINGLE 26 - Contract Construction PROF 2 - Physicians SMALL 1 - Eating Places

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Niche Industry Segments (continued)

SMALL 2 - Manufacturing SMALL 31 - Ag, Mining SMALL 3 - Wholesale Trade-Durable Goods SMALL 32 - Florists, Gift Shops SMALL 4 - Beauty Shops, Barber Shops, Personal Care SMALL 33 - Pharmacies, Cosmetics SMALL 5 - Real Estate Agents And Managers SMALL 34 - Home Furnishings And Equipment SMALL 6 - Child Day Care Services SMALL 35 - Small Businesses SMALL 7 - Wholesale Trade-Non-Durable Goods SOHO 1 - Small Office Or Home Office Businesses SMALL 8 - Business Services SOHO 2 - Real Estate Services SMALL 9 - Miscellaneous Retail SOHO 3 - Insurance Agents, Brokers, And Service SMALL 10 - Business Services SOHO 4 - General Contractors-Single-Family House Contractors SMALL 11 - Construction Special Trade Contractors SOHO 5 - Wholesale Trade SMALL 12 - Insurance Agents, Brokers, And Service SOHO 6 - Repair Shops And Related Service SMALL 13 - Transportation, Communication, Utilities SOHO 7 - Home Builders, General Contractors SMALL 14 - Automotive Repair, Services, And Parking SOHO 8 - Agriculture SMALL 15 - Banks SOHO 10 - Plumbing, Heating, A-C, Electrical Cont., Painters SMALL 16 - Motion Picture, Amusement And Recreation Services SOHO 11 - Business Services SMALL 17 - Lodging SOHO 12 - General Automotive Services And Repair SMALL 18 - Personal Retail Services SOHO 13 - Special Trade Contractors SMALL 19 - Repair Services SOHO 14 - Motion Picture, Amusement And Recreation Services SMALL 20 - Gasoline Service Stations SOHO 15 - Retail Hard Goods And Automotive SMALL 21 - Hardware, Building Materials SOHO 16 - Retail Soft Goods And Misc. Retail SMALL 22 - Real Estate Brokers SOHO 17 - Lodging SMALL 23 - Grocery And Food Stores SOHO 18 - Personal Services SMALL 24 - Automotive Dealers, Auto Home Stores SOHO 19 - Social Services SMALL 25 - Finance And Insurance SOHO 20 - Service SMALL 26 - General Contractors-Single-Family Houses SOHO 21 - Financial Services SMALL 27 - Other Building And Heavy Construction SOHO 22 - Manufacturing, Transportation, Communications SMALL 28 - Drinking Places (Alcoholic Beverages) SOHO 23 - Eating, Drinking Places And Food Stores SMALL 29 - Apparel Stores SOHO 24 - Agriculture, Mining, Manufacturing SMALL 30 - Social Services SOHO 25 - Small Office Or Home Office Businesses

Seniority C-Level Non Management Directors Owner Management Vice President

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CATEGORY AdAdvisor Propensity Audiences AdAdvisor Propensity Audiences cover everything from automotive buying behaviors to household net worth, beauty and personal care, pets, real estate, education, apparel—you name it. Want to find college grads who are insured by Geico, wear Bobbi Brown makeup, spurn yoga in favor of CrossFit, and own two homes? We’ve got you covered.

Our Sources We form our predictive demographic, buyer behavior, and brand preference insights from data sources including: ¡ Single-source, customer-level purchase data for more than 230 million US consumers ¡ Weekly in-store transaction data from over 4,500 retailers ¡ A database of actual catalog purchases by more than 18 million households over the last year ¡ Nationally recognized, opt-in survey of 25,000+ respondents ¡ Aggregated credit information and household-level demographics, used to build profiles of the buying power, disposable income and access to credit a given household has available

We corroborate our data with billions of anonymized daily transactions to make sure you have the most accurate, up-to-date information available.

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What Will You Do with AdAdvisor? AdAdvisor enables you to: ¡ Identify your best customers by leveraging our audience data, which is tied to more than 15,000 consumer attributes, including brand preferences and predictive insights about lifestyle and stage. ¡ Create a target audience with the highest likelihood to positively respond to your brand and message. ¡ Extend your reach by identifying your best prospects and customers and creating lookalike audiences.

By tapping into our exclusive consumer market insights, you can: ¡ Understand a frequent traveler’s brand preferences so you can launch a successful conquesting campaign. ¡ Target an audience with more than one BMW, or one that has expressed interest in buying a second BMW. ¡ Re-market to existing grocery customers using different marketing channels. ¡ Find the best predictors of households that are likely to dine at McDonald’s or Burger King.

AUDIENCE GROUPS

Our Propensity audiences include:

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Alcohol - Restricted to Best Practices Beer & Ale Drink Beer - Imported Purchase Beers & Ales: Blue Point Brewing Drink Beer - Light Low Cal Purchase Beers & Ales: Bold Rock Drink Beer - Malt Liquor Purchase Beers & Ales: Brooklyn Brewery Drink Beer - Microbrewed Purchase Beers & Ales: Brewmasters Choice Take6 Drink Beer - No Alcohol/Low Alcohol Purchase Beers & Ales: Bud Ice Drink Beer - Regular Domestic Purchase Beers & Ales: Bud Light Imported Beer - Corona Purchase Beers & Ales: Bud Light Chelada Imported Beer - Dos Equis Purchase Beers & Ales: Bud Light Lime Imported Beer - Guinness Purchase Beers & Ales: Bud Light Lime Rita Imported Beer - Heineken Purchase Beers & Ales: Bud Light Platinum Imported Beer - Drink Most - Modelo Especial Purchase Beers & Ales: Budweiser Select 55 Imported Beer - Stella Artois Purchase Beers & Ales: Bud Light Lime-A-Rita Light Beer - Bud Light Purchase Beers & Ales: Budweiser Light Beer - Budweiser Purchase Beers & Ales: Busch Light Beer - Coors Light Purchase Beers & Ales: Busch Ice Light Beer - Corona Light Purchase Beers & Ales: Busch Light Light Beer - Michelob Purchase Beers & Ales: Busch Na Light Beer - Drink Most - Michelob Ultra Purchase Beers & Ales: Catawba Valley Brewing Co Light Beer - Miller Purchase Beers & Ales: Cervezas Clasicas Light Beer - Miller Lite Purchase Beers & Ales: Coors Microbrewed Beer - Blue Moon Purchase Beers & Ales: Coors Light Microbrewed Beer - Drink Most - Samuel Adams Purchase Beers & Ales: Corona Microbrewed Beer - Yeungling Purchase Beers & Ales: Corona Light Purchase Any Beers & Ales Purchase Beers & Ales: Devils Backbone Purchase Beers & Ales: 21st Amendment Purchase Beers & Ales: Crabbies Purchase Beers & Ales: Abita Purchase Beers & Ales: Deschutes Purchase Beers & Ales: Allagash Purchase Beers & Ales: Dixie Brewing Purchase Beers & Ales: Amstel Light Purchase Beers & Ales: Dogfish Head Purchase Beers & Ales: Angry Orchard Purchase Beers & Ales: Dos Equis Purchase Beers & Ales: Appalachian Mountain Brewery Purchase Beers & Ales: Ellicottville Brewing Co Purchase Beers & Ales: Arnold Palmer Spiked Purchase Beers & Ales: Elysian Brewing Company Purchase Beers & Ales: Aviator Brewing Co Purchase Beers & Ales: Flying Bison Purchase Beers & Ales: Ballast Point Purchase Beers & Ales: Flying Dog Purchase Beers & Ales: Beak And Skiff Purchase Beers & Ales: Foothills Brewing Purchase Beers & Ales: Becks Purchase Beers & Ales: Fosters Purchase Beers & Ales: Bells Purchase Beers & Ales: Founders Purchase Beers & Ales: Best Damn Brewing Co Purchase Beers & Ales: Funky Buddha Brewery Purchase Beers & Ales: Big Ditch Brewing Purchase Beers & Ales: Genesee Purchase Beers & Ales: Blue Dawg Brewing Purchase Beers & Ales: George Kilian's Purchase Beers & Ales: Blue Moon Purchase Beers & Ales: Goose Island Microbrewed Beer - Drink Most - Samuel Adams Purchase Beers & Ales: Great Lakes Purchase Beers & Ales: Blue Mountain Purchase Beers & Ales: Grolsch

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Alcohol - Restricted to Best Practices (continued) Beer & Ale (continued) Purchase Beers & Ales: Guinness Purchase Beers & Ales: Natural Light Purchase Beers & Ales: Hamms Purchase Beers & Ales: Negra Modelo Purchase Beers & Ales: Hardywood Park Brewery Purchase Beers & Ales: Newcastle Purchase Beers & Ales: Harpoon Purchase Beers & Ales: O'Connor Brewing Co Purchase Beers & Ales: Heineken Purchase Beers & Ales: O'Doul's Purchase Beers & Ales: Heineken Light Purchase Beers & Ales: Ommegang Purchase Beers & Ales: Henrys Hard Soda Purchase Beers & Ales: Oskar Blues Purchase Beers & Ales: Hi Wire Brewing Purchase Beers & Ales: Otter Creek Purchase Beers & Ales: Highland Purchase Beers & Ales: Pabst Blue Ribbon Purchase Beers & Ales: Hoegaarden Purchase Beers & Ales: Pacifico Clara Purchase Beers & Ales: Icehouse Purchase Beers & Ales: Palmetto Purchase Beers & Ales: Ithaca Beer Company Purchase Beers & Ales: Parkway Brewing Purchase Beers & Ales: Keystone Purchase Beers & Ales: Peroni Purchase Beers & Ales: Keystone Ice Purchase Beers & Ales: Presidente Purchase Beers & Ales: Keystone Light Purchase Beers & Ales: Redds Purchase Beers & Ales: Kona Brewing Purchase Beers & Ales: Redhook Purchase Beers & Ales: Labatt Blue Purchase Beers & Ales: Red Stripe Purchase Beers & Ales: Labatt Blue Light Purchase Beers & Ales: Rogue Purchase Beers & Ales: Labatt Blue Light Lime Purchase Beers & Ales: RJ Rockers Purchase Beers & Ales: Lagunitas Purchase Beers & Ales: Rohrbach Brewing Purchase Beers & Ales: Landshark Lager Purchase Beers & Ales: Rolling Rock Purchase Beers & Ales: Leinenkugels Purchase Beers & Ales: Samuel Adams Purchase Beers & Ales: Lonerider Purchase Beers & Ales: Saranac Purchase Beers & Ales: Long Trail Purchase Beers & Ales: Schofferhofer Purchase Beers & Ales: Magic Hat Brewery Purchase Beers & Ales: Seagrams Escapes Purchase Beers & Ales: Michelob Purchase Beers & Ales: Shiner Purchase Beers & Ales: Michelob Light Purchase Beers & Ales: Shipyard Purchase Beers & Ales: Michelob Ultra Purchase Beers & Ales: Shock Top Purchase Beers & Ales: Mickey's Purchase Beers & Ales: Sierra Nevada Purchase Beers & Ales: Mike's Hard Purchase Beers & Ales: Small Town Brewery Purchase Beers & Ales: Miller 64 Purchase Beers & Ales: Smirnoff Purchase Beers & Ales: Miller High Life Purchase Beers & Ales: Smirnoff Ice Purchase Beers & Ales: Miller High Life Light Purchase Beers & Ales: Smith And Forge Purchase Beers & Ales: Miller Lite Purchase Beers & Ales: Smuttynose Purchase Beers & Ales: Milwaukee's Best Purchase Beers & Ales: Sol Purchase Beers & Ales: Milwaukee's Best Ice Purchase Beers & Ales: Southern Tier Purchase Beers & Ales: Milwaukee's Best Light Purchase Beers & Ales: Spiked Seltzer Purchase Beers & Ales: Modelo Especial Purchase Beers & Ales: St Pauli Girl Purchase Beers & Ales: Molson Purchase Beers & Ales: Starr Hill Brewery Purchase Beers & Ales: Natty Daddy Purchase Beers & Ales: Steel Reserve Purchase Beers & Ales: Natty Greene's Brewing Purchase Beers & Ales: Stella Artois Purchase Beers & Ales: Natural Ice Purchase Beers & Ales: Stone Brewing

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Alcohol - Restricted to Best Practices (continued) Beer & Ale (continued) Purchase Beers & Ales: Store Brand Purchase Beers & Ales: Truly Spiked And Sparkling Purchase Beers & Ales: Strongbow Purchase Beers & Ales: Twisted Tea Purchase Beers & Ales: Sunchy Purchase Beers & Ales: Two Roads Purchase Beers & Ales: Sweetwater Purchase Beers & Ales: Uinta Brewing Co Purchase Beers & Ales: Switchback Purchase Beers & Ales: Victory Brewing Purchase Beers & Ales: Tecate Purchase Beers & Ales: White Claw Purchase Beers & Ales: Terrapin Beer Compan Purchase Beers & Ales: Woodchuck Purchase Beers & Ales: The Shed Purchase Beers & Ales: Yuengling Purchase Beers & Ales: Three Heads Brewing Regular Domestic Beer - Budweiser Purchase Beers & Ales: Troegs Regular Domestic Beer - Coors

Consumption Location Beer - Where Consumed - Bar/Club Liquor - Where Consumed - Someone Else's Home Beer - Where Consumed - Entertainment/Sporting Event Liquor - Where Consumed - Your Home Beer - Where Consumed - Restaurant Wine - Where Consumed - Bar/Club Beer - Where Consumed - Someone Else's Home Wine - Where Consumed - Restaurant Beer - Where Consumed - Your Home Wine - Where Consumed - Someone Else's Home Liquor - Where Consumed - Bar/Club Wine - Where Consumed - Your Home Liquor - Where Consumed - Restaurant

Liquor & Spirits Bourbon Whiskey - Jack Daniel's Drink Blended Whiskey or Rye Bourbon Whiskey - Jim Beam Drink Bourbon Whiskey Brandy/Armagnac - Crown Royal Drink Brandy & Armagnac Champagne - Korbel Drink Canadian Whiskey Champagne - Martini & Rossi Asti Drink Champagne & Sparkling Wine Coolers - Fruit Flavor - Berry/Berry Combinations Drink Cognac Coolers - Fruit Flavor - Kiwi Strawberry Drink Coolers Coolers - Fruit Flavor - Lemonade/Lemon Drink Cordials & Liqueurs Coolers - Fruit Flavor - Margarita Drink Flavored Alcoholic Beverages Coolers - Fruit Flavor - Peach Drink Gin Coolers - Fruit Flavor - Pina Colada Drink Irish Whiskey Coolers - Fruit Flavor - Sangria Drink Port, Sherry & Dessert Wines Coolers - Fruit Flavor - Strawberry Daiquiri Drink Rum Coolers - Fruit Flavor - Tropical Drink Scotch Whisky Coolers - Seagram's Coolers Drink Tequila Cordials - Baileys Original Irish Cream Drink Vodka Cordials - Kahlua

Mixes Prep Cocktail Mixes Liquor - Drink Most - Jose Cuervo Authentics

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Apparel Jeans Bought Arizona Jeans Last 12M Bought Lee Jeans Last 12M Bought Calvin Klein Jeans Last 12M Bought Levi Strauss Signature Jeans Last 12M Bought Faded Glory Jeans Last 12M Bought Old Navy Jeans Last 12M Bought Gap Jeans Last 12M Bought Wrangler Jeans Last 12M Bought Gloria Vanderbilt Jeans Last 12M

Licensed Clothing Bought Licensed Sports Clothing - College - Last 12M Bought Licensed Sports Clothing - NFL - Last 12M Bought Licensed Sports Clothing - MLB - Last 12M

Shoes Bought Sneaker/Athletic Shoe Last 12M: Adidas Bought Sneaker/Athletic Shoe Last 12M: Nike Bought Sneaker/Athletic Shoe Last 12M: Asics Bought Sneaker/Athletic Shoe Last 12M: Puma Bought Sneaker/Athletic Shoe Last 12M: Converse Bought Sneaker/Athletic Shoe Last 12M: Reebok Bought Sneaker/Athletic Shoe Last 12M: Fila Bought Sneaker/Athletic Shoe Last 12M: Sketchers Bought Sneaker/Athletic Shoe Last 12M: New Balance Bought Sneaker/Athletic Shoe Last 12M: Timberland

Automotive

Auto Insurance Have Auto Insurance From AAA Have Auto Insurance From GEICO Have Auto Insurance From Allstate Have Auto Insurance From Progressive Have Auto Insurance From Farmers Have Auto Insurance From State Farm

Auto Parts/Auto Repair HH Bought Car Accessories from Advance Auto Parts Last 12M HH Shopped at Jiffy Lube Last 12M HH Shopped at Advance Auto Parts Last 12M HH Shopped at Napa Auto Parts Last 12M HH Shopped at Auto Zone Last 12M HH Bought Car Accessories from O'Reilly Auto Parts Last 12M HH Shopped at Discount Tire Last 12M HH Shopped at The Pep Boys Last 12M HH Shopped at Firestone Last 12M HH Shopped at Walmart Last 12M

Financing HH Most Recent Car Financed - W/Financing from Auto Manufacturer

Gas Brand Gas Brand Used Most - Chevron Gas Brand Used Most - Gulf Gas Brand Used Most - Citgo Gas Brand Used Most - Hess Gas Brand Used Most - Conoco Gas Brand Used Most - Marathon Gas Brand Used Most - Exxon Gas Brand Used Most - Mobil

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Automotive (continued) Gas Brand (continued) Gas Brand Used Most - Shell Gas Brand Used Most - Sunoco Gas Brand Used Most - Speedway Gas Brand Used Most - Texaco

Memberships HH Belongs to American Auto Association (AAA)

Motorcyle Owners Acquired Any Motorcycle 5+ Years Ago Owner Any Polaris Owner Any Harley-Davidson Owner Any Yamaha Owner Any Kawasaki

Next Vehicle Purchase 7 Months to 1 Year From Now Purchase next Vehicle Within Next 6 Months About 2 Years From Now Sport Utility Vehicle (SUV) About 3 Years From Now Truck/Pickup Asian Undecided Domestic/Foreign Car Used Domestic Van/Minivan New

Number of Vehicles in Household Number of Total Vehicles in HH: 1 Number of Total Vehicles in HH: 3 Number of Total Vehicles in HH: 2 Number of Total Vehicles in HH: 4+

Recent Vehicle Purchase HH Bought New Model Year 2015 HH Owns Model Year 2015 HH Leases Auto w/Keyless Start/Remote Starter HH Owns Model Year 2017 HH Leases Auto w/ GPS-Navigation System

Vehicle Make HH Owns Toyota Camry Owner Any Ford Owner Any Acura Owner Any Geo Owner Any American Motors Owner Any GMC Owner Any Audi Owner Any Honda Owner Any Cadillac Brougham Owner Any Hummer Owner Any Chevrolet Owner Any Hyundai Owner Any Chevy Owner Any Infiniti Owner Any Daewoo Owner Any Isuzu Owner Any Dodge Owner Any Jaguar Owner Any Eagle Owner Any Jeep Owner Any Fiat Owner Any Land Rover

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Automotive (continued) Vehicle Make Owner Any Lincoln Owner Any Ford Owner Any Mini Owner Any Geo Owner Any Mitsubishi Owner Any GMC Owner Any Nissan Owner Any Honda Owner Any Oldsmobile Owner Any Hummer Owner Any Plymouth Owner Any Hyundai Owner Any Pontiac Owner Any Infiniti Owner Any Ram Owner Any Isuzu Owner Any Saab Owner Any Jaguar Owner Any Scion Owner Any Jeep Owner Any Subaru Owner Any Land Rover Owner Any Suzuki Owner Any Lincoln Owner Any Toyota Owner Any Mini Owner Any Volvo Owner Any Mitsubishi HH Owns Toyota Camry Owner Any Nissan Owner Any Acura Owner Any Oldsmobile Owner Any American Motors Owner Any Plymouth Owner Any Audiz Owner Any Saab Owner Any Chevy Owner Any Scion Owner Any Daewoo Owner Any Suzuki Owner Any Dodge Owner Any Toyota Owner Any Eagle Owner Any Toyota Owner Any Fiat Owner Any Volvo

Vehicle Type HH Owns Hybrid Vehicles

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Beauty and Personal Care After Shave/Cologne Calvin Klein Shaving Cream or Gel-Brand Use Most-Aveeno Old Spice

Baby Products Johnson's Brand Baby Products

Blush Blush - M.A.C. L'Oréal Blush Blush - Stick Maybelline Blush Clinique Blush Revlon Blush Cover Girl Blush Blush - Brand Ever Use - Wet 'N' Wild

Body Wash Aveeno Body Wash Olay Body Wash Bath & Body Works Body Wash Softsoap Body Wash Caress Body Wash Suave Body Wash Dial Body Wash Symphony IRI: Dove Buyers Dove Body Wash

Dental Floss Butler G-U-M Dental Floss Oral-B Dental Floss Johnson & Johnson Reach Dental Floss

Deodorants Axe Deodorant Old Spice Classic Deodorant Ban Classic Deodorant Old Spice High Endurance Deodorant Degree Deodorant Right Guard Sport Deodorant Dove Deodorant Secret Deodorant Gillette Series Deodorant Speed Stick Deodorant Lady Speed Stick Deodorant Suave 24 - Hr Protection Deodorant

Disposable Razors Bic Comfort 3 Disposable Razors Gillette Sensor 3 Disposable Razors Gillette Daisy Plus Disposable Razors Other Bic Disposable Razors

Eye Drops Bausch & Lomb Refresh Clear Eyes Visine

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Beauty and Personal Care (continued)

Eye Shadow/Liner Almay L'Oréal Avon Eye Shadow Lancôme Clinique Eye Shadow M.A.C. Cover Girl Eye Shadow M.A.C. Eye Shadow Esteé Lauder Mary Kay Eye Brow Pencil - Brand Use - Revlon Maybelline Eye Shadow - Wet 'N' Wild Wet 'N' Wild

Facial Cleansing Clean & Clear Face Wash Neutrogena Face Wash Face Wash - Cetaphil Olay Face Wash Face Wash - Dove

Foundation Make-Up Almay Foundation Lancôme Foundat ion Avon Foundation Mary Kay Foundation Clinique Foundation Maybelline Foundation Cover Girl Foundation Neutrogena Foundation Estée Lauder Foundation Olay Foundation L'Oréal Foundation Revlon Foundation

Hair Products Cream Hair Removal Use Hair Removal (Bleach, Depilatories, Waxing) Use Hair Coloring Prods Wax Hair Removal

Hand Soap/Santizier Hand Sanitizer - Brands Used Also: Bath & Body Works Hand Sanitizer - Brands Used Most: Germ-X Hand Sanitizer - Brands Used Also: Germ-X Hand Sanitizer - Brands Used Most: Purell Hand Sanitizer - Brands Used Also: Purell Household Uses Hand Sanitizer Hand Sanitizer - Brands Used Most: Bath & Body Works

Health and Beauty Aids Lipstick/Lip Gloss - Burt's Bees

Lip Stick/Lip Gloss Avon Lip Stick Lancôme Lipstick Clinique Lip Stick M.A.C. Lipstick Cover Girl Lip Stick Mary Kay Lipstick Estée Lauder Lipstick Maybelline Lipstick L'Oréal Lipstick Revlon

21 Neustar AdAdvisor Reference Guide

Beauty and Personal Care (continued) Mascara Clinique Mascara Mascara - Wet 'N' Wild Cover Girl Mascara Maybelline Mascara L'Oréal Mascara Revlon Mascara Mascara - Brand Ever Use - M.A.C.

Moisturizer Any Vaseline Brand Moisturizer Jergens Moisturizer Aquaphor Johnson & Johnson Moisturizer Aveeno Moisturizer L'Oréal Moisturizer Avon Moisturizer Lancôme Moisturizer Bath & Body Moisturizer Lubriderm Moisturizer Bath & Body Works Moisturizer Neutrogena Moisturizer Cetaphil Moisturizer Nivea Moisturizer Clinique Moisturizer Olay Moisturizer Dove Moisturizer Pond's Moisturizer Estée Lauder Moisturizer St. Ives Swiss Formula Moisturizer Eucerin Moisturizer Suave Moisturizer Gold Bond Symphony IRI: Nivea Buyers Gold Bond Moisturizer Vaseline In Moisturizer

Mouthwash Act Mouthwash Listerine Whitening Mouthwash Crest Pro-Health Mouthwash Scope Original Mint Mouthwash Crest Whitening Mouthwash Symphony IRI: Biotene Buyers Listerine Cool Mint (Blue) Mouthwash Symphony IRI: Listerine Buyers Listerine Freshburst (Green) Mouthwash Symphony IRI: Scope Buyers Listerine Original (Gold) Mouthwash

Nail Polish Cover Girl Nail Polish Revlon Nail Polish Nail Polish - Essie Sally Hansen Nail Polish Nail Polish - Sinful Color Wet'N'Wild Nail Polish O.P.I. Nail Polish

Perfume/Cologne Avon Perfume Esteé Lauder Perfume Bath & Body Works Perfume Giorgio Armani Perfume Calvin Klein Perfume Perfume - Brand Use Last 12M - Christian Dior Chanel Perfume Ralph Lauren Perfume Dolce & Gabbana Perfume Victoria's Secret Perfume

22 Neustar AdAdvisor Reference Guide

Beauty and Personal Care (continued) Product Usage Use Disposable Razors/Shavers Wear Contact Lenses-Disposable Use Electric & Battery Shavers

Razor Blades Disposable Razors/Shavers-HH Use Most-Bic Sensitive Gillette Mach 3 Razor Blades Disposable Razors/Shavers-HH Use Most-Gillette Mach 3 Gillette Razor Blades Disposable Razors/Shavers-HH Use Most-Gillette Simply Venus Gillette Venus Razor Blades Disposable Razors/Shavers-HH Use Most-Other Gillette Schick Razor Blades Gillette Atra/Atra Plus Razor Blades Store Brand Razor Blades Gillette Fusion Razor Blades Symphony IRI: Gillette Buyers

Sanitary Pads & Napkins Always Sanitary Pads & Napkins Stayfree Sanitary Pads & Napkins Kotex Sanitary Pads & Napkins Store Brand Sanitary Pads & Napkins

Shampoo Clairol Herbal Essences Shampoo L'Oréal Shampoo Dove Shampoo Matrix Shampoo Garnier Fructis Shampoo Pantene Pro-V Shampoo Head & Shoulders Shampoo Suave Shampoo

Shaving Cream Barbasol Shaving Cream Gillette Satin Care Shaving Cream Edge Shaving Cream Shaving Cream or Gel-Brand Use Most-Pure Silk Gillette Foamy Shaving Cream Skintimate Shaving Cream Gillette Fusion Shaving Cream

Tampons Kotex Tampons Tampax Tampons Playtex Tampons

23 Neustar AdAdvisor Reference Guide

Beauty and Personal Care (continued) Toothbrush Oral-B Powered By Braun Toothbrushes (Power)

Toothpaste Symphony IRI: Aquafresh Buyers Symphony IRI: Polident Buyers Symphony IRI: Crest Buyers Symphony IRI: Sensodyne Buyers

Whitening Crest Whitestrips

Symphony IRI Symphony IRI: Heavy Beauty Buyers Symphony IRI: L'Oréal Buyers Symphony IRI: Cover Girl Buyers Symphony IRI: Revlon Buyers

Computers and Electronics Cable/Sat Provider Alternatives to Cable/Sat TV: Analog/Antenna Television Primary Cable/Sat Provider is Cox Communications Alternatives to Cable/Sat TV: Non-Paid Streaming Video Primary Cable/Sat Provider is DirecTV (YouTube, TV Network Webcast) Primary Cable/Sat Provider is Dish Network Alternatives to Cable/Sat TV: Paid Streaming Video Services Primary Cable/Sat Provider is Spectrum/Brighthouse/ (Amazon, Netflix, Hulu) Time Warner Primary Cable/Sat Provider is Comcast Cable Primary Cable/Sat Provider is Verizon FiOS

Camcorder & Video Camera Brand Video Camera - Brand HH Owns - Canon Video Camera - Brand HH Owns - Sony

Camera Brand Camera Brands Owned - Canon Most Recent Brand of Camera Purchased: Canon Camera Brands Owned - Kodak Most Recent Brand of Camera Purchased: Kodak Camera Brands Owned - Nikon Most Recent Brand of Camera Purchased: Nikon Camera Brands Owned - Sony Most Recent Brand of Camera Purchased: Sony

24 Neustar AdAdvisor Reference Guide

Computers and Electronics (continued) Cell/Smartphones/Tablets HH Is Likely to Switch Carrier Next 6 Months and Would Uses Games Apps on Smartphone Consider Switching to U.S. Cellular Uses Health & Fitness Apps on Smartphone HH Is Likely to Switch Carrier Next 6 Months and Would Uses Local Information Apps on Smartphone Consider Switching to Verizon Wireless Uses Magazines Apps on Smartphone HH Is Likely to Switch Carrier Next 6 Months and Would Uses Maps/Navigation Apps on Smartphone Consider Switching to AT&T Uses Movies Apps on Smartphone HH Is Likely to Switch Carrier Next 6 Months and Would Uses Music/Radio Apps on Smartphone Consider Switching to Cricket Uses News Apps on Smartphone HH Is Likely to Switch Carrier Next 6 Months and Would Uses Newspapers Apps on Smartphone Consider Switching to Boost Mobile Uses Other Types Apps on Smartphone HH Is Likely to Switch Carrier Next 6 Months and Would Uses Photo/Video Apps on Smartphone Consider Switching to Sprint/Nextel Uses Search Tools Apps on Smartphone HH Is Likely to Switch Carrier Next 6 Months and Would Uses Shopping Apps on Smartphone Consider Switching to T-Mobile Uses Social Networking Apps on Smartphone HH Monthly Wireless Bill (All Devices Included): $300+ Uses Sports Apps on Smartphone Uses Banking/Finance Apps on Smartphone Uses Travel Apps on Smartphone Uses Books Apps on Smartphone Uses TV Shows Apps on Smartphone Uses Daily Deals/Coupons Apps on Smartphone Uses Weather Apps on Smartphone Uses Food/Cooking/Recipes Apps on Smartphone

Computer Brand HH Own Any LENOVO Owns Hewlett Packard Computer Owns Apple Computer Owns Toshiba Computer Owns Dell Computer

Computer Purchase Last Computer Purchase: <1 Year Ago Last Computer Purchase: 3-4 Years Ago Last Computer Purchase: 1-2 Years Ago Last Computer Purchase: 4-5 Years Ago Last Computer Purchase: 2-3 Years Ago Last Computer Purchase: 5+ Years Ago

Digital/eBooks Books (Print/eBook/Digital)-Purchased Any Last 12 Months Purchase 1-5 eBook/Digital Books in the Last 12 Months

Downloaded/Streamed From Internet Internet Video/Music/TV Set-Brands Owned: Google Chromecast

25 Neustar AdAdvisor Reference Guide

Computers and Electronics (continued) DVDs - Where Bought/Rented in Last 12 Months Purchases DVDs from Amazon.com Purchases DVDs from Walmart Purchases DVDs from Best Buy Rents Blu-Ray DVDs from Redbox Purchases DVDs from Target Rents DVDs from Redbox

DVR Provider Uses DVR from Cable Company Uses DVR from Dish Network Uses DVR from DirecTV

Headphones Headphones/Earphones -Brand Own: Apple Headphones/Earphones -Brand Own: Skullcandy Headphones/Earphones -Brand Own: Beats Headphones/Earphones -Brand Own: Sony Headphones/Earphones -Brand Own: Bose Headphones/Earphones -Brand Use Most: Apple Headphones/Earphones -Brand Own: Samsung Headphones/Earphones -Brand Use Most: Samsung

Local Telephone Service Local Telephone Service - Business: AT&T/Bellsouth Local Telephone Service - Personal: Sprint Local Telephone Service - Business: Verizon Local Telephone Service - Personal: Verizon Local Telephone Service - Personal: AT&T/Bellsouth

Mobile App Purchases Phone Apps Amount Paid in the Last 30 Day: $1.00 To $1.99 Tablet Apps Amount Paid in the Last 30 Day: $2.00 To $4.99 Tablet Apps Amount Paid in the Last 30 Day: $1.00 To $1.99

Mobile Phone Brand Use Mobile Device From Manufacturer: Amazon Use Mobile Device From Manufacturer: Lenovo Use Mobile Device From Manufacturer: Apple Use Mobile Device From Manufacturer: LG Use Mobile Device From Manufacturer: Asus Use Mobile Device From Manufacturer: Motorola Use Mobile Device From Manufacturer: Google Use Mobile Device From Manufacturer: Nextbook Use Mobile Device From Manufacturer: HP Use Mobile Device From Manufacturer: Nokia Use Mobile Device From Manufacturer: HTC Use Mobile Device From Manufacturer: Samsung Use Mobile Device From Manufacturer: Huawei Use Mobile Device From Manufacturer: Sony Ericsson Use Mobile Device From Manufacturer: Kyocera

Mobile Phone Brand by Carrier Use Mobile Device From Apple with Carrier AT&T Use Mobile Device From Casio with Carrier Verizon Use Mobile Device From Apple with Carrier Sprint Use Mobile Device From HTC with Carrier AT&T Use Mobile Device From Apple with Carrier T-Mobile Use Mobile Device From HTC with Carrier Sprint Use Mobile Device From Apple with Carrier Verizon Use Mobile Device From HTC with Carrier T-Mobile Use Mobile Device From Blackberry with Carrier AT&T Use Mobile Device From HTC with Carrier Verizon Use Mobile Device From Blackberry with Carrier T-Mobile Use Mobile Device From Huawei with Carrier Verizon Use Mobile Device From Blackberry with Carrier Verizon Use Mobile Device From Kyocera with Carrier Sprint

26 Neustar AdAdvisor Reference Guide

Computers and Electronics (continued) Mobile Phone Brand by Carrier (continued) Use Mobile Device From LG with Carrier AT&T Use Mobile Device From Nokia with Carrier T-Mobile Use Mobile Device From LG with Carrier Sprint Use Mobile Device From Nokia with Carrier Verizon Use Mobile Device From LG with Carrier T-Mobile Use Mobile Device From Pantech with Carrier AT&T Use Mobile Device From LG with Carrier Verizon Use Mobile Device From Pantech with Carrier Verizon Use Mobile Device From Motorola with Carrier AT&T Use Mobile Device From Samsung with Carrier AT&T Use Mobile Device From Motorola with Carrier Sprint Use Mobile Device From Samsung with Carrier Sprint Use Mobile Device From Motorola with Carrier Verizon Use Mobile Device From Samsung with Carrier T-Mobile Use Mobile Device From Nokia with Carrier AT&T Use Mobile Device From Samsung with Carrier Verizon

Mobile Phone Purchase Location Most Recent Mobile Phone Purchase-Online: Most Recent Mobile Phone Purchase-Physical: Carrier Store (AT&T, etc) Department Store (Target, etc) Most Recent Mobile Phone Purchase-Physical: Most Recent Mobile Phone Purchase-Physical: Carrier Store (AT&T, etc) Electronics Store (Best Buy, etc)

Mobile Phone Model Use Mobile Device: Apple iPhone Use Mobile Device: iPhone

Mobile Plan Type Current Wireless Plan - Annual/Multi-Year Contract Current Wireless Plan - Prepaid Current Wireless Plan - Business/Corporate Plan Mobile Phone-When Plan to Upgrade: < 6 Mos Current Wireless Plan - Family Plan Mobile Phone-When Plan to Upgrade: Between 6 and 12 months Current Wireless Plan - Individual Plan Mobile Phone-When Plan to Upgrade: No Plan to Upgrade Current Wireless Plan - No Contract (Not Prepaid)

Mobile Service Provider Subscribe to AT&T/Cingular Wireless Service Subscribe to Tracfone Wireless Service Subscribe to Sprint/Nextel Wireless Service Subscribe to Verizon Wireless Service Subscribe to T-Mobile Wireless Service Quality of Provider is Disappointing and Plan to Switch Provider

Online Activities Downloaded Movies Online Last Month Listened to Satellite Radio Online Last Month Downloaded or Listened to Podcasts Online Last Month Listened to Traditional Radio Stations Online Last Month Listened to Internet Radio Stations Online Last Month

Photo Printing Print Digital Photo At A Retail Store (Walgreens, Etc.) Print Digital Photo Using Online Service

Satellite Radio Satellite Radio - Listen Most at Home

27 Neustar AdAdvisor Reference Guide

Computers and Electronics (continued) Subscriber Services Cell/Wireless - Services/Plans - Subscribed To Mobile TV/ TV My Cell Phone Connects to Social World Subscription Online - Internet Browsers Used Most: Microsoft Edge Current Cable TV Provider: Comcast Online Access - Home - Fiber Optic (Verizon Fios, AT&T Current Cable TV Provider: Time Warner Cable U-Verse) Digital Music Service Used in the Last 30 Day: Amazon Prime Music Online Access - Home - Mobile Broadband(i.e. For Tablet, Household Canceled Cable/Satellite TV in Past 24Mo Cellphone) HH Does Not Subscribe to Cable/Satellite TV Online Access - Work - Fiber Optic (Verizon Fios, AT&T U-Verse) HH Does Not Subscribe To Premium Channels Online Access - Work - Mobile Broadband(i.e. For Tablet, HH Has Satellite Dish Cellphone) HH Purchases Telecom Services Together Operating System-Used Home: Microsoft Windows 10 HH Subscribes to Cable TV Replaced Cable/Satellite TV with Alt/Cable/Sat TV: <6Mo HH Subscribes to: Any Pay/Premium Channel Replaced Cable/Satellite TV with Alt/Cable/Sat TV: 18Mo-24Mo HH Subscribes to: Cinemax Residential ISP is AT&T HH Subscribes to: Encore Residential ISP is Comcast/Xfinity HH Subscribes to: HBO (Home Box Office) Residential ISP is Cox Communications HH Subscribes to: Other Premium Channels Residential ISP is Google HH Subscribes to: Showtime Residential ISP is Spectrum/ Brighthouse/ Time Warner HH Subscribes to: Starz Residential ISP is Verizon/Verizon FiOS HH Subscribes to: The Movie Channel Streaming Media Device Used in the Last 30 Days - Roku Household Has Streaming Service: DIRECTV NOW Streaming Media Device Used Most Often - Amazon Fire TV Household Has Streaming Service: Other Streaming Media Device Used Most Often - Smart TV Household Has VPN Service Use Mobile Devices for Internet Activities More Likely to Switch Service Providers for the Latest Technology Use Smartphones For Internet Activities

Tablets Use Mobile Device: Acer Iconia Tab Use Mobile Device: HP Slate Use Mobile Device: Amazon Kindle Fire Use Mobile Device: HP Touchpad Use Mobile Device: Apple iPad Use Mobile Device: Lenovo Ideapad Use Mobile Device: Apple iPod Use Mobile Device: Lenovo Ideatab Use Mobile Device: Asus Eee Pad Transformer Use Mobile Device: Motorola Xoom Use Mobile Device: Asus Memo Pad Use Mobile Device: Samsung Galaxy Note Tablet Use Mobile Device: Asus Transformer Pad Use Mobile Device: Samsung Galaxy Tab Tablet Use Mobile Device: Google Nexus 10 Use Mobile Device: Sony Tablet Use Mobile Device: Google Nexus Tablet

28 Neustar AdAdvisor Reference Guide

Computers and Electronics (continued) TV - When Acquired HH Acquired Any TV 1-2 Years Ago HH Acquired Any TV 4-5 Years Ago HH Acquired Any TV 2-3 Years Ago HH Acquired Any TV 5+ Years Ago HH Acquired Any TV 3-4 Years Ago HH Acquired Any TV Less Than 1 Year Ago

TV Brand HH Has Any TV-Screen Size 60 - 69 Inches Household Owns a Sanyo TV HH Has Any TV-Screen Size Less Than 32 Inches Household Owns a Sharp TV HH Has Any TV with 4k (Ultra Hd) Household Owns a Sony TV Household Owns a JVC TV Household Owns a Toshiba TV Household Owns a LG TV Household Owns a Vizio TV Household Owns a Samsung TV Internet Video/Music/TV Set-Brands Owned: Amazon Fire TV

Video Game Console Play Video Games Connected to Internet Type of Video Game System Own: PlayStation 3 Type of Video Game System Own: Nintendo Wii Type of Video Game System Own: XBOX 360 Type of Video Game System Own: Offline Computer Games Type of Video Game System Own/Play Playstation 4 Type of Video Game System Own: Online Computer Games Type of Video Game System Own/Play Xbox One

Video Game Type Plays Action/Adventure Video Games Most Plays Shooter Video Games Most Plays Arcade & Classic Video Games Most Plays Sports Video Games Most

Video Games Purchased Number of Video Games Bought in Last 12 Months: 1-5

Wearables HH Has At Least 1 Wearable Device Used Hlth Monit Devc Last 12M: Wearable Fitness Health Tracker Use App/Site To Track Calories/Exercise

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Demographics Average Household Income HH Income: < $20,000 HH Income: $40,000 - $49,999 HH Income: $100,000 - $149,999 HH Income: $50,000 - $74,999 HH Income: $150,000+ HH Income: $75,000 - $99,999 HH Income: $20,000 - $39,999

Employment Industry Employment Industry: Accomodation/Food Services Employment Industry: Other Services Employment Industry: Educational Services Employment Industry: Professional/Scientific/Technical Employment Industry: Finance & Insurance Employment Industry: Public Administration/Active Military Employment Industry: Health Care/Social Services Employment Industry: Transportation, Communications, Utilities Employment Industry: Manufacturing Employment Industry: Wholesale & Retail Trade Employment Industry: Mining/Construction

Employment Status Currently Self-Employed Employed By Others: Work For Private School/Inst. Currently Self-Employed and Company Size under 10 People Employment Status: Employed Full or Part Time Currently Self-Employed and Company Size under 100 People Employment Status: Employed Full Time Currently Self-Employed and Company Size under 50 People Employment Status: Employed Part Time Employed by Others and Not Work at Home Employment Status: Retired Employed By Others: Work For Local, State Or Fed. Govt. Ever Served in Armed Forces/Military Employed By Others: Work For Private Company Self-Employed: Work Outside Of Home

Head of Household Female Head of Household Male Head of Household

Home Ownership Home Ownership: Own Condominium Home Ownership: Rent Primary Residence Home Ownership: Own House Home Ownership: Rented Apartment Home Ownership: Own Primary Residence Home Ownership: Rented House Home Ownership: Rent or Live Rent-Free Bought First or New Home (Last 12M)

Home Type Home Type: Condo/Coop/Apartment Home Type: House

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Demographics (continued) Individual - Age Birth Year - 1925 Birth Year - 1935 Birth Year - 1945 Birth Year - 1955 Birth Year - 1926 Birth Year - 1936 Birth Year - 1946 Birth Year - 1956 Birth Year - 1927 Birth Year - 1937 Birth Year - 1947 Birth Year - 1957 Birth Year - 1928 Birth Year - 1938 Birth Year - 1948 Birth Year - 1958 Birth Year - 1929 Birth Year - 1939 Birth Year - 1949 Birth Year - 1959 Birth Year - 1930 Birth Year - 1940 Birth Year - 1950 Birth Year - 1960 Birth Year - 1931 Birth Year - 1941 Birth Year - 1951 Birth Year - 1961 Birth Year - 1932 Birth Year - 1942 Birth Year - 1952 Birth Year - 1962 Birth Year - 1933 Birth Year - 1943 Birth Year - 1953 Birth Year - 1963 Birth Year - 1934 Birth Year - 1944 Birth Year - 1954 Birth Year - 1964

Individual - Age (continued) Birth Year - 1965 Birth Year - 1975 Birth Year - 1985 Birth Year - 1995 Birth Year - 1966 Birth Year - 1976 Birth Year - 1986 Birth Year - 1996 Birth Year - 1967 Birth Year - 1977 Birth Year - 1987 Birth Year - 1997 Birth Year - 1968 Birth Year - 1978 Birth Year - 1988 Birth Year - 1998 Birth Year - 1969 Birth Year - 1979 Birth Year - 1989 Birth Year - 1999 Birth Year - 1970 Birth Year - 1980 Birth Year - 1990 Birth Year - 2000 Birth Year - 1971 Birth Year - 1981 Birth Year - 1991 Birth Year - 2001 Birth Year - 1972 Birth Year - 1982 Birth Year - 1992 Birth Year - 1973 Birth Year - 1983 Birth Year - 1993 Birth Year - 1974 Birth Year - 1984 Birth Year - 1994

Individual - Age and Gender Combinations 18-20 Female 35-44 Male 18-20 Male 45-54 Female 21-24 Female 45-54 Male 21-24 Male 55-64 Female 25-34 Female 55-64 Male 25-34 Male 65+ Female 35-44 Female 65+ Male

Individual - Age Range 18-19 45-49 20-24 50-54 25-29 55-59 30-34 60-64 35-39 65+ 40-44

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Demographics (continued)

Individual - Gender Female Male

Language Spoken Languages Spoken in Home: Mostly English But Some Spanish Read Spanish Magazine Languages Spoken in Home: Mostly Spanish But Some English Read Spanish Newspaper Languages Spoken in Home: Only Spanish Watch Spanish Language TV Listen to Spanish Radio

Marital Status Marital Status: Divorced/Separated Marital Status: Single (Never Married) Marital Status: Married Marital Status: Widowed Marital Status: Not Married

Occupation Occupation: Building & Ground Maintence/Construction Occupation: Professional - Healthcare Practice, Technical Occupation: Management/Business & Financial Operations Occupation: Professional - Legal/Education & Training Occupation: Office & Administrative Support Occupation: Professional/Technical (Prof) Occupation: Production, Transport & Material Moving Occupation: Protective Services/Food Prep Occupation: Professional - Architecture & Engineering/Life Occupation: Sales

Political Propensity Most Likely to have any Conservative Political Outlook Most Likely to have somewhat Liberal Political Outlook Most Likely to have an Liberal Political Outlook Most Likely to have very Conservative Political Outlook Most Likely to have Middle of the Road Political Outlook Most Likely to have very Liberal Political Outlook Most Likely Not Registered to Vote Most Likely to have voted In Last US Presidential Election Most Likelyl Registered to Vote Most Likely to have voted In Last US State Election Most Likely to have Somewhat Conservative Political Outlook

Presence of Children 1 Child 10-17 in HH Children in HH: Age 10 to 11 1 Child 12-17 in HH Children in HH: Age 12 to 17 1 Child 6-11 in HH Children in HH: Age 2 to 5 1 Child 6-17 in HH Children in HH: Age 6 to 9 1 Child Under 6 in HH Children in HH: Female 2 Children 10-17 in HH Children in HH: Male 2 Children 6-17 in HH Children in HH: Under Age 18 Child Care in Child's Home

32 Neustar AdAdvisor Reference Guide

Demographics (continued)

Presence of Children (continued) Number of Children in HH: Four or More Number of Children in HH: Three Number of Children in HH: None Number of Children in HH: Two Number of Children in HH: One Youngest Child in HH: <6 Years Number of Children in HH: One or More Youngest Child in HH: 6-17 Years

Tenure - Primary Residence Current Residence Tenure: <12 Months Current Residence Tenure: >12 Months

Education Currently Enrolled Currently Full-Time College Student Currently Part-Time College Student Currently Full/Part-Time College Student

Highest Level of Education for Head of Household College Graduate High School - 12 Yr. (Graduated) Graduate Degree Some College Graduated College or More

Recent Graduates All Graduates Major in Business All Undergraduates Major in Corporate Governance & Ethics All Graduates Major in Corporate Governance & Ethics Ashford University Ground Students All Graduates Major in Health Science Capella University Students

Entertainment Books Books Genre Purchased: Action/Adventure in the Last 12 Months Books Genre Purchased: Mystery/Thriller/Horror Books Genre Purchased: Biographies/Memoirs in the Last 12 Months in the Last 12 Months Books Genre Purchased: Science Fiction/Fantasy Books Genre Purchased: Business & Money in the Last 12 Months in the Last 12 Months Books Genre Purchased: Children in the Last 12 Months Books Genre Purchased: Self-Help in the Last 12 Months Books Genre Purchased: Classics in the Last 12 Months Books Genre Purchased: Travel in the Last 12 Months Books Genre Purchased: Health/Fitness in the Last 12 Months Purchase 10+ eBook/Digital Books in the Last 12 Months Books Genre Purchased: History/Political in the Last 12 Months Purchase eBook/Digital in the Last 12 Months

33 Neustar AdAdvisor Reference Guide

Entertainment (continued) Downloaded/Streamed From Internet Video Streaming: Amazon Instant Video - Used Last 30 Days Has Used Video-Chat/Calling - Last 30 Days Video Streaming: Amazon Prime Instant Video Internet Video/Music/TV Set-Brands Owned: Cable/Satellite Box - Used Last 30 Days Internet Video/Music/TV Set-Brands Owned: Dvd/Blu-Ray Player Video Streaming: Amazon Prime Instant Video Internet Video/Music/TV Set-Brands Owned: Smart TV - Used Last 7 Days Internet Video/Music/TV Set-Brands Owned: Video Game System Video Streaming: Hulu - Used Last 30 Days Video Streaming: iTunes - Used Last 30 Days Video Streaming: Hulu (No commercial) - Used Last 7 Days Video Streaming: Netflix - Used Last 30 Days Digital Music Services Subscription: Apple Music Video Streaming: Netflix - Used Last 7 Days Digital Music Service Used Last 30 Day: Apple Music Paid Movies Vid on Dmnd/Pay-Per-View: View Last 7 Days Digital Music Service Used Last 30 Day: Google Play Music Streaming Media Device Used in the Last 30 Days - Smart TV Digital Music Service Used Last 30 Day: Iheartradio Video-Chat/Calling Services Used Last 30 Days: Facebook Digital Music Service Used Last 30 Day: Pandora Messenger Digital Music Service Used Last 30 Day: Spotify Video-Chat/Calling Services Used Last 30 Day: Facetime Downloaded/Streamed Action Movies from Internet Video-Chat/Calling Services Used Last 30 Days: Skype Downloaded/Streamed Comedy Movies from Internet Video-Chat/Calling Services Used Last 30 Days: Whatsapp Downloaded/Streamed Drama Movies from Internet Video Streaming: Cable/Sat Provider Website/App Downloaded/Streamed Horror Movies from Internet – Used Last 30 Days Downloaded/Streamed Thriller Movies from Internet Video Streaming: Cable/Sat Provider Website/App Free Movies Vid on Dmnd/Pay-Per-View: View Last 30 Days – Used Last 7 Days Free Movies Vid on Dmnd/Pay-Per-View: View Last 7 Days Video Streaming: Broadcast Network Website/App - Used Last 30 Days Free TV Prgrms Vid on Dmnd/Pay-Per-View: View Last 30 Days Video Streaming: Broadcast Network Website/App Free TV Prgrms Vid on Dmnd/Pay-Per-View: View Last 7 Days -Used Last 7 Days Has Used Digital Music Services - Last 30 Days

Live Shows Attend Live Theater: 5+ Times Last 12M Event Attend Most Last 12M: Concert - Country Event Attend Most Last 12M: Concert - R&B/Hip-Hop/Rap Event Attend Most Last 12M: Concert - Rock/Pop

Movie Genre - Payperview/Video-On-Demand Watched Action Movie through PayPerView/Video-on-Demand Watched Adventure Movie through PayPerView/ Watched Adventure Movie through PayPerView/

Movie Genre - Purchased on DVD Bought Action Movie on DVD Bought Adventure Movie on DVD

Movie Genre - Rented on DVD Rented Action Movie on DVD Rented Drama Movie on DVD Rented Adventure Movie on DVD Rented Thriller Movie on DVD Rented Comedy Movie on DVD

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Entertainment (continued) Movie Genre - Saw In Theater Saw Action Movie in Theater Saw Horror Movie in Theater Saw Adventure Movie in Theater Saw Romance Movie in Theater Saw Comedy Movie in Theater Saw Thriller Movie in Theater Saw Drama Movie in Theater

Movie Genre - Type of Movie Seen Saw Action/Adventure Movies Saw Fantasy Movies Saw Animation Movies Saw Foreign Language/Independent Movies Saw Comedy Movies Saw Horror Movies Saw Documentary Movies Saw Mystery/Suspense/Thriller Movies Saw Drama Movies Saw Romantic Comedy Movies Saw Family Movies Saw Science Fiction Movies

Movie Theaters Visited AMC Movie Theater Last 6M Visited Cinemark Movie Theater Last 6M Visited Carmike Movie Theater Last 6M Visited Regal Cinemas Movie Theater Last 6M Visited Century Movie Theater Last 6M

Movies Attended 3-4 Movies Last 30 Days

Television Shows Don't Watch TV That's Active On Social Media Plan to Watch Espy Awards (ABC) ESPN NCAA Women's Basketball Championship Game Indycar Grand Prix (Indianapolis) (ABC) - Watched at Home - Watched at Home Premier League Championshp Sun(NBC/NBCSN)- ESPN NCAA Women's Basketball Tournament Watched at Home - Watched at Home View A&E: Leah Remini: Scientology And The Aftermath Full Attention in the Last 7 Days-HBO: Game Of Thrones Last 4 Weeks Full Attention Last 7 Days - FX: American Horror Story View A&E: Leah Remini: Scientology And The Aftermath Full Attention Last 7D-History: Pawn Stars ast 7 Days Full Attention Last 7 Days - Ion: CSI View A&E: Live PD Last 4 Weeks Full Attention Last 7 Days - Ion: NCIS: Los Angeles View A&E: Live PD Last 7 Days Full Attention Last 7 Days - Oxygen: NCIS View A&E: The First 48 Last 4 Weeks Full Attention Last 7 Days - TCM: TCM Classic Movies View Adult Swim: American Dad Last 4 Weeks Likely to View Food Network: Chopped Last 4 Weeks View Animal Planet: Pit Bulls & Parolees Last 4 Weeks Likely to View Food Network: Diners, Drive-Ins & Dives Last 4 Weeks View Animal Planet: Tanked Last 4 Weeks Likely to View HGTV: House Hunters International Last 4 Weeks View Animal Planet: The Zoo Last 4 Weeks Likely to View HGTV: House Hunters Last 4 Weeks View Animal Planet: The Zoo Last 7 Days Likely to View Travel: Bizarre Foods Last 4 Weeks View BBC America: Doctor Who Last 4 Weeks Likely to View Travel: Ghost Adventures Last 4 Weeks View Bravo: Million Dollar Listing: Los Angeles Last 4 Weeks Likely to View Travel: Mysteries At The Museum Last 4 Weeks View Bravo: The Real Housewives Of New Jersey Last 4 Weeks

35 Neustar AdAdvisor Reference Guide

Entertainment (continued) Television Shows (continued) View Bravo: The Real Housewives Of Orange County View Full Attention - The Good Doctor (ABC) Last 4 Weeks View Full Attention - Young Sheldon (CBS) View Bravo: The Real Housewives Of Orange County Last 7 Days View FX: American Horror Story Last 4 Weeks View Bravo: Top Chef Last 4 Weeks View Hallmark: Frasier Last 4 Weeks View CMT: CMT Music Awards Last 4 Weeks View Hallmark: Golden Girls Last 4 Weeks View CNBC: Closing Bell Last 4 Weeks View HBO: Game Of Thrones in the Last 4 Weeks View CNN: Anderson Cooper 360 Last 4 Weeks View Hallmark: I Love Lucy Last 4 Weeks View CNN: State Of The Union With Jake Tapper in the Last 7 Days View Hallmark: I Love Lucy Last 7 Days View CNN: The Situation Room Last 4 Weeks View HBO: HBO Boxing After Dark Last 4 Weeks View Discovery: Deadliest Catch Last 4 Weeks View HBO: Last Week Tonight With John Oliver in the Last 4 Weeks View Discovery: Gold Rush Last 4 Weeks View HBO: Real Time With Bill Maher Last 4 Weeks View E!: E! News Last 4 Weeks View History Channel: American Pickers Last 4 Weeks View E!: Keeping Up With The Kardashians Last 4 Weeks View History Channel: Forged In Fire Last 4 Weeks View ESPN: College Football Regular Season Last 4 Weeks View History Channel: Forged In Fire Last 7 Days View ESPN: Monday Night Football Last 4 Weeks View History Channel: Mountain Men Last 4 Weeks View ESPN: NBA Regular Season Last 4 Weeks View History Channel: Mountain Men Last 7 Days View ESPN: Sportscenter Last 4 Weeks View History Channel: Pawn Stars Last 4 Weeks View ESPN2: College Football Regular Season Last 4 Weeks View History Channel: Swamp People Last 4 Weeks View Food Network: Barefoot Contessa Last 4 Weeks View Ion: CSI Last 4 Weeks View Food Network: Barefoot Contessa Last 7 Days View Ion: CSI Last 7 Days View Food Network: Iron Chef America Last 4 Weeks View Ion: NCIS: Los Angeles Last 4 Weeks View Food Network: Iron Chef America Last 7 Days View Ion: NCIS: Los Angeles Last 7 Days View Fox News: Fox & Friends Last 4 Weeks View Last 12M - ABC Saturday Night College Football View Fox News: Hannity & Colmes Last 4 Weeks View Last 12M - ABC Saturday Night NBA View Fox News: Outnumbered Last 4 Weeks Viewed Last 7 Days Discovery Family View Fox News: Outnumbered Last 7 Days Viewed Last 7 Days IFC View Fox News: The Story With Martha MacCallum Viewed Last 7 Days Viceland Last 4 Weeks View Last Week-Celebrity Family Feud (ABC) View Fox News: The Story With Martha MacCallum View Last Week - Ellen's Game Of Games (NBC) Last 7 Days View Last Week - Masterchef (Fox) View Fox News: Tucker Carlson Tonight Last 4 Weeks View Last Week - S.W.A.T. (CBS) View Fox News: Tucker Carlson Tonight Last 7 Days View Last Week - Seal Team (CBS) View Fox News: Special Report Brit Hume Last 4 Weeks View Last Week - The Good Doctor (ABC) View Full Attention - Celebrity Family Feud (ABC) View Last Week - The Resident (Fox) View Full Attention - CSI: Miami View Last Week - Victoria On Masterpiece (PBS) View Full Attention - Empire (Fox) View Last Week - Young Sheldon (CBS) View Full Attention - Hawaii Five-O (CBS) View Lifetime: Little Women: Atlanta Last 4 Weeks View Full Attention - How To Get Away With Murder (ABC) View Lifetime: Married At First Sight Last 4 Weeks View Full Attention - Modern Family (ABC) View Lifetime: Married At First Sight Last 7 Days View Full Attention - NCIS: New Orleans (CBS) View MSNBC: Am Joy Last 7 Days View Full Attention - S.W.A.T. (CBS) View MSNBC: Andrea Mitchell Reports Last 4 Weeks View Full Attention - Seal Team (CBS) View MSNBC: Am Joy Last 7 Days

36 Neustar AdAdvisor Reference Guide

Entertainment (continued) Television Shows (continued) View MSNBC: Andrea Mitchell Reports Last 4 Weeks View The Weather Channel: Highway Thru Hell Last 7 Days View MSNBC: Hardball w/Chris Matthews Last 4 Weeks View the Young & the Restless(CBS): 5X/Weeks View MSNBC: Morning Joe Last 4 Weeks View TLC: My 600 Lb. Life Last 4 Weeks View MSNBC: The Rachel Maddow Show Last 4 Weeks View TLC: My 600 Lb. Life Last 7 Days View MTV: Teen Mom Last 4 Weeks View TLC: Sister Wives Last 4 Weeks View Nick at Nite: Two And A Half Men Last 4 Weeks View TV Land: Andy Griffith Show Last 4 Weeks View Nick at Nite: Two And A Half Men Last 7 Days View TV Land: Everybody Loves Raymond Last 4 Weeks View Nick at Nite: Friends Last 4 Weeks View USA: WWE Monday Night Raw Last 4 Weeks View Nick at Nite: George Lopez Last 4 Weeks View USA: WWE Smackdown in the Last 4 Weeks View Nick at Nite: Two And A Half Men Last 4 Weeks View USA: WWE Smackdown in the Last 7 Days View Nick at Nite: Two And A Half Men Last 7 Days View Weather Channel: Weather Center Last 4 Weeks View Oxygen: CSI Last 4 Weeks View Weather Channel: Your Weather Today Last 7 Days View Oxygen: CSI Last 7 Days View Yesterday - Cops View Oxygen: NCIS Last 4 Weeks View Yesterday - Impractical Jokers View Oxygen: NCIS Last 7 Days View Yesterday - Late Show With Stephen Colbert (CBS) View Oxygen: Snapped Last 4 Weeks Watch Network TV Primetime-Comedy View S.W.A.T. (CBS): 4X/Mo Watch Network TV Primetime-Game Show/Contest View Seal Team (CBS): 4X/Mo Watch Network TV Primetime - Sports View SyFy: SyFy Movie Last 4 Weeks Watch Syndicated TV Once/Week - Nature View TCM: TCM Classic Movies Last 4 Weeks Watch TV That's Active On Social Media View TCM: TCM Classic Movies Last 7 Days Watched Espy Awards (ABC) View The Good Doctor (ABC): 4X/M Watched Sound Of Music (ABC)

Payment Methods Payment Methods for Leisure Travel: Online Bill Pay Use Payment Method-Peer to Peer Payments

Grocery Bagels Bagels - Lender's Bagels - Store Brand Bagels - Pepperidge Farm Bagels - Thomas'

BBQ/Seasoning Sauces BBQ/Seasoning Sauces - A-1 BBQ/Seasoning Sauces - Lawry's BBQ/Seasoning Sauces - Frank's Red Hot BBQ/Seasoning Sauces - Lea & Perrins BBQ/Seasoning Sauces - French's BBQ/Seasoning Sauces - McCormick BBQ/Seasoning Sauces - K.C. Masterpiece BBQ/Seasoning Sauces - Sweet Baby Ray's BBQ/Seasoning Sauces - Kikkoman BBQ/Seasoning Sauces - Tabasco BBQ/Seasoning Sauces - Kraft

37 Neustar AdAdvisor Reference Guide

Grocery (continued)

Beverages - Non-Alcoholic Drinks Drink Canada Dry Diet Ginger Ale Other Fruit Juices - Drink Most - Simply Lemonade Energy Drinks - Red Bull Regular Tomato/Veg Juices - V8 Original Instant Iced Tea Mix - Country Time

Bread Bread - Arnold Bread - Nature's Own Bread - Bimbo Bread - Pepperidge Farm Bread - D'Italiano Bread - Sara Lee Bread - Home Pride Bread - Sunbeam Bread - Mrs. Bard's Bread - Wonder

Breath Mints Breath Mints - Altoids Breath Mints - Listerine Pocket Paks Breath Mints - Breath Savers Breath Mints - Mentos Breath Mints - Life Savers Breath Mints - Tic Tac

Canned Soup Canned Soup - Campbell's Chunky Canned Soup - College Inn Broth Canned Soup - Campbell's Condensed Broth Canned Soup - Healthy Choice Soup Canned Soup - Campbell's Condensed Soup Canned Soup - Other Campbell's Canned Soup - Campbell's Healthy Request Canned Soup - Progresso Canned Soup - Campbell's Ready To Serve Canned Soup - Swanson Broth

Chewing Gum Chewing/Bubble Gum - 5 Chewing/Bubble Gum - Other Trident Chewing/Bubble Gum - Bubble Yum Chewing/Bubble Gum - Trident White Chewing/Bubble Gum - Dentyne Ice Chewing/Bubble Gum - Wrigley's Doublemint Chewing/Bubble Gum - Ice Breakers Chewing/Bubble Gum - Wrigley's Juicy Fruit Chewing/Bubble Gum - Other Dentyne Chewing/Bubble Gum - Wrigley's Orbit

Chocolate/Candy Chocolate/Candy - 100 Grand Chocolate/Candy - Heath Bar Chocolate/Candy - 3 Musketeers Chocolate/Candy - Hershey's Chocolate/Candy - Almond Joy Chocolate/Candy - Hershey's Almond Chocolate/Candy - Baby Ruth Chocolate/Candy - Hershey's Bites Chocolate/Candy - Butterfinger Chocolate/Candy - Hershey's Kisses Chocolate/Candy - Cadbury Chocolate/Candy - Hershey's Milk Chocolate Chocolate/Candy - Dove Chocolate Promises Chocolate/Candy - Jolly Ranchers Chocolate/Candy - Ferrero Rocher Chocolate/Candy - Junior Mints Chocolate/Candy - Ghirardelli Chocolate/Candy - Kit Kat Chocolate/Candy - Godiva Chocolate/Candy - Life Savers Candy

38 Neustar AdAdvisor Reference Guide

Grocery (continued)

Chocolate/Candy (continued) Chocolate/Candy - M&M's Chocolate/Candy - Reese's Pieces Chocolate/Candy - Mars Chocolate/Candy - Skittles Chocolate/Candy - Milky Way Chocolate/Candy - Snickers Chocolate/Candy - Mounds Chocolate/Candy - Starburst Chocolate/Candy - Nestle Chocolate/Candy - Tootsie Rolls Chocolate/Candy - Nestle Crunch Chocolate/Candy - Twix Chocolate/Candy - Other Hershey's Chocolate/Candy - Twizzlers Chocolate/Candy - Reese Peanut Butter Cups Chocolate/Candy - Wither's Original Chocolate/Candy - Reese's Chocolate/Candy - York Peppermint Patties

Coffee Creamer NonDairy Cream Substitutes - Coffee Rich NonDairy Cream Substitutes - Nestle Coffee-Mate NonDairy Cream Substitutes - International Delight

Cold Cereal Cold Cereal - Cheerios (Regular) Cold Cereal - Kellogg's Froot Loops Cold Cereal - Cinnamon Toast Crunch Cold Cereal - Kellogg's Raisin Bran Cold Cereal - Cocoa Puffs Cold Cereal - Kellogg's Rice Krispies Cold Cereal - Honey Nut Cheerios Cold Cereal - Household Eats Most Last 7 Days Cold Cereal - Kellogg Frosted Flakes - Kellogg Special K Red Berry Cold Cereal - Kellogg Frosted Mini-Wheats Cold Cereal - Lucky Charms Cold Cereal - Kellogg Special K Red Berry Cold Cereal - Multi Grain Cheerios Cold Cereal - Kellogg's Corn Flakes Cold Cereal - Post Honey Bunches Of Oats

Crackers Crackers/Saltine/Graham - Keebler Crackers/Saltine/Graham - Nabisco Premium Saltines Crackers/Saltine/Graham - Keebler Club Crackers/Saltine/Graham - Nabisco Ritz (Original) Crackers/Saltine/Graham - Keebler Grahams Crackers/Saltine/Graham - Nabisco Triscuits Crackers/Saltine/Graham - Keebler Town House Original Crackers/Saltine/Graham - Nabisco Wheat Thins Original Crackers/Saltine/Graham - Lance Crackers/Saltine/Graham - Pepperidge Farm Crackers/Saltine/Graham - Nabisco Crackers/Saltine/Graham - Pepperidge Farm Goldfish Crackers/Saltine/Graham - Nabisco Grahams (Original) Crackers/Saltine/Graham - Sunshine Crackers/Saltine/Graham - Nabisco Honey Maid Grahams Crackers/Saltine/Graham - Sunshine Cheez-It Crackers/Saltine/Graham - Nabisco Kraft Cheese Nips

Donuts Donuts - (No Suggestions) Donuts - Krispy Kreme Donuts - Dunkin' Donuts Donuts - Little Debbie Donuts - Hostess

39 Neustar AdAdvisor Reference Guide

Grocery (continued) Food - Baking Brownie Mix Brand - Duncan Hines Family Style Dry Cake Mix Brand - Pillsbury Funfetti

Food - Condiments By HH BBQ/Seasoning Sauces - Mrs. Dash Purchase All Other Condiments: Tabasco Purchase All Other Condiments: Cholula Purchase All Other Condiments: Texas Pete Purchase All Other Condiments: Franks Red Hot

Food - Frozen By HH Frozen Fried Chicken - Brand Use Most - Butterball Frozen Novelty Treats - Ben & Jerry's Frozen Fried Chicken - Brand Use Most - Foster Farms Frozen Waffles/Pancakes - Brand Use Most - Other Eggo

Food - General By HH Bacon - Brand Use Most - Bar S HH Uses Organic Food - Chocolate Bagels - Nature's Own Mexican Food - Store Brand Breakfast Pastries - Brand Use Most - Entenmann's Packaged Muffins - Little Debbie Complete Packaged Dinner - Hamburger Helper Pork & Beans - B&M Baked Beans Dry Packaged Pasta - Barilla Plus Pork & Beans - Bush's Best Grillin' Beans English Muffins - Sara Lee

Food - Snack/Dessert Chocolate/Candy - Laffy Taffy Other Chips & Snacks - Types Eaten Most: Pita Chips Chocolate/Candy - Lindt Other Chips & Snacks - Types Eaten Most: Pork Rinds Corn/Tort Chips/Cheese Snack - Eat Most - Stacy's Pita Chips Popcorn Products - Smart Food Dips for Snacks/Veggie - Eat Most - Pace Potato Chips - Kettle Dips for Snacks/Veggie - Eat Most - Sabra Pretzels - Pretzel Crisps (Snack Factory) Dips for Snacks/Veggie - Eat Most - Wholly Guacamole Pudding - Brand Eat Most - Kozy Shack Ice Cream & Sherbet - Friendly's Ready Cookies - Eat Most - Grandma's Rich'N Chewy Other Chips & Snacks - Types Eaten Also: Corn Chips Ready Cookies - Other Pepperidge Farm Other Chips & Snacks - Types Eaten Also: Onion Rings Ready Cookies - Eat Most - Other Pepperidge Farm Other Chips & Snacks - Types Eaten Also: Pita Chips Snack Cakes - Tastykake Other Chips & Snacks - Types Eaten Also: Pork Rinds Snack Mixes - Brands Eat Most - Planters Trail Mix Other Chips & Snacks - Types Eaten Most: Corn Chips Snack Mixes - Brands Eat Most - Store Brand Other Chips & Snacks - Types Eaten Most: Onion Rings Snack And Trail Mixes - Types Eaten Most: Snack/Party Mix Other Chips & Snacks - Types Eaten Most: Pita Chips Snack And Trail Mixes - Types Eaten Most: Trail Mix

Frozen Dinner Frozen Complete Dinner - Banquet Dinners Frozen Complete Dinner - Marie Calendar's Frozen Complete Dinner - Healthy Choice Frozen Complete Dinner - Stouffer's Homestyle Dinner Frozen Complete Dinner - Hungry Man (Swanson) Frozen Complete Dinner - Weight Watchers Smart Ones Frozen Complete Dinner - Lean Cuisine

40 Neustar AdAdvisor Reference Guide

Grocery (continued) Frozen Novelty Treats Frozen Novelty Treats - Breyers Frozen Novelty Treats - Klondike Bars Frozen Novelty Treats - Dole Fruit N' Juice Bars Frozen Novelty Treats - Nestle Drumstick Ice Cream Frozen Novelty Treats - Dove Bars Frozen Novelty Treats - Popsicle Frozen Treats Frozen Novelty Treats - Fudgsicle

Frozen Pizza Frozen Pizza - California Pizza Kitchen Frozen Pizza - Tombstone Frozen Pizza - Digiorno Frozen Pizza - Totino's Frozen Pizza - Red Baron

Frozen Vegetables Frozen Vegetables - Birds Eye Frozen Vegetables - Pictsweet Frozen Vegetables - Green Giant Frozen Vegetables - Store Brand

Frozen Yogurt Frozen Yogurt - Ben & Jerry's Frozen Yogurt - Yoplait Frozen Yogurt - Haagen-Dazs

Ground Coffee Ground Coffee - Folgers Ground Coffee - Starbucks Ground Coffee - Maxwell House

Hot Cereal Hot Cereals - Nabisco Hot Cereals - Quaker Old Fashioned Oats Hot Cereals - Quaker Hot Cereals - Quaker Quick Grits Hot Cereals - Quaker Instant Oatmeal Hot Cereals - Quaker Quick Oats

Hot Dogs Frankfurters & Hot Dogs - Ball Park Frankfurters & Hot Dogs - Nathan's Frankfurters & Hot Dogs - Bar S Frankfurters & Hot Dogs - Oscar Mayer Frankfurters & Hot Dogs - Brand Use Most - Eckrich Frankfurters & Hot Dogs - Store Brand Frankfurters & Hot Dogs - Hebrew National Fresh Bratwurst - Johnsonville

Ice Cream Ice Cream & Sherbet - Baskin-Robbins Ice Cream & Sherbet - Dairy Queen Ice Cream & Sherbet - Ben & Jerry's Ice Cream & Sherbet - Dryer's Ice Cream & Sherbet - Blue Bell Ice Cream & Sherbet - Eddy's Ice Cream & Sherbet - Blue Bunny Ice Cream & Sherbet - Haagen-Dazs Ice Cream & Sherbet - Breyers Ice Cream & Sherbet - Turkey Hill

41 Neustar AdAdvisor Reference Guide

Grocery (continued) Iced Tea Ready Iced Tea - Arizona Ready Iced Tea - Nestea Ready Iced Tea - Honest Tea Ready Iced Tea - Snapple Ready Iced Tea - Lipton

Jams & Jellies Jams, Jellies & Preserves - Sucker's Jams, Jellies & Preserves - Welch's

Ketchup Ketchup - Heinz Ketchup - Hunt's

Margarine Margarine - I Can't Believe Its Not Butter Margarine - Shedd's Spread Country Crock Margarine - Land O'Lakes Margarine - Smart Balance

Mayo Mayo - Hellmann's Mayo - Kraft Miracle Whip Mayo - Kraft Mayo

Meat Alternatives Meat Alternatives - Morningstar Farms

Meat by HH Cold Cuts - Brand Use Most - Bar S Cold Cuts - Brand Use Most - Foster Farms

Mustard Mustard - French's Mustard - Heinz Mustard - Grey Poupon Mustard - Kraft

Nutritional Snacks Nutritional Snack - Eat Most - Dole Real Fruit Bites Nutritional Snack - Eat Most - Welch's Fruit Snacks Nutritional Snack - Eat Most - Fiber One Bars Nutritional Snack - General Mills Milk & Cereal Bars Nutritional Snack - Eat Most - Kashi Bars Nutritional Snack - Kellogg's Nutri-Grain Bars Nutritional Snack - Eat Most - Kelloggs Fruit Flavored Snacks Nutritional Snack - Kellogg's Rice Krispies Treats Nutritional Snack - Eat Most - Kind Nutritional Snack - Nature Valley Nutritional Snack - Eat Most - Ocean Spray Craisins Nutritional Snack - Quaker Chewy Granola Bars Nutritional Snack - Eat Most - Other Quaker

Orange Juice Orange Juice - Dole Orange Juice - Simply Orange Orange Juice - Florida's Natural Orange Juice - Sunkist Orange Juice - Minute Maid Orange Juice - Tropicana 42 Neustar AdAdvisor Reference Guide

Grocery (continued) Pancake/Waffle Mix Dry Pancake/Waffle Mix - Aunt Jemima Dry Pancake/Waffle Mix - Hungry Jack Pillsbury Dry Pancake/Waffle Mix - Bisquick Dry Pancake/Waffle Mix - Krusteaz

Pasta Dry Packaged Pasta - American Beauty Dry Packaged Pasta - Ronzoni Dry Packaged Pasta - Barilla Dry Packaged Pasta - San Giorgio Dry Packaged Pasta - Buitoni

Peanut Butter Peanut Butter - Hershey's Peanut Butter - Peter Pan Peanut Butter - JIF Peanut Butter - Skippy Peanut Butter - Nutella Peanut Butter - Sucker's

Pickles Pickles - Claussen Pickles - Vlasic

Potato Chips Potato Chips - Baked! Lay's Potato Chips - Ruffles Potato Chips - Cape Cod Potato Chips - Utz Potato Chips - Lay's Potato Chips - Wavy Lay's Potato Chips - Lay's (Regular) Potato Chips - Wise Potato Chips - Pringles

Prepared Meals Microwave Dinners - Chef Boyardee Microwave Prepared Lunch Kits - Starkist Tuna Salad Lunch Kits Prepared Lunch Kits - Oscar Mayer Lunchables

Pretzels Pretzels - Rold Gold Pretzels - Utz Pretzels - Snyder's Of Hanover

Rice Rice/Rice Dishes - (No Suggestions) Rice/Rice Dishes - Rice-A-Roni Rice/Rice Dishes - Carolina Rice/Rice Dishes - Success Rice/Rice Dishes - Goya Rice/Rice Dishes - Uncle Benn's Rice/Rice Dishes - Minute

Salad HH Use Bagged Or Packaged Salads

43 Neustar AdAdvisor Reference Guide

Grocery (continued)

Soft Drinks Diet Cola - Coca - Cola Zero Regular Carb Non-Cola - Crush Diet Cola - Diet Coke Regular Carb Non-Cola - Dr. Pepper Diet Cola - Diet Pepsi Regular Carb Non-Cola - Fanta Non-Cola Carbonated - A&W Diet Root Beer Regular Carb Non-Cola - Mountain Dew Non-Cola Carbonated - Diet 7 - Up Regular Carb Non-Cola - Schweppes Ginger Ale Non-Cola Carbonated - Diet Dr Pepper Regular Carb Non-Cola - Sierra Mist Non-Cola Carbonated - Diet Sprite Zero Regular Carb Non-Cola - Sprite Regular Carb Non-Cola - 7 - Up Regular Cola Drinks - Cherry Coke Regular Carb Non-Cola - A&W Root Beer Regular Cola Drinks - Coca - Cola Classic Regular Carb Non-Cola - Bar's Root Beer Regular Cola Drinks - Pepsi - Cola Regular Carb Non-Cola - Canada Dry Ginger ale Regular Cola Drinks - Wild Cherry Pepsi

Sparkling Water HH Uses Water Enhancers (Liquid Only) Sparkling Waters - Perrier Sparkling Waters - Canada Dry Sparkling Waters - S. Pellegrino Sparkling Waters - La Croix

Specialty Drinks Espresso/Cappuccino - Starbucks

Sports Drink Thirst Quencher/Active Drink - Gatorade Thirst Quencher/Active Drink - PowerAde

Sugar Substitutes Sugar Substitutes - Splenda Sugar Substitutes - Sweet'N Low

Symphony IRI Symphony IRI: Air Wick Buyers Symphony IRI: Del Monte Fruit Buyers Symphony IRI: Altoids Buyers Symphony IRI: Del Monte Veg Buyers Symphony IRI: Bear Naked Granola Buyers Symphony IRI: Diet Coke Buyers Symphony IRI: Betty Crocker Baking Mix Buyers Symphony IRI: Doritos Buyers Symphony IRI: Betty Crocker Instant Pot Buyers Symphony IRI: Fiber One Cereal Buyers Symphony IRI: Betty Crocker Stuffing Buyers Symphony IRI: Fiber Plus Buyers Symphony IRI: Birds Eye Buyers Symphony IRI: Frosted Mini Wheat Buyers Symphony IRI: Bisquick Buyers Symphony IRI: Green Giant Canned Veg Buyers Symphony IRI: Cesar Buyers Symphony IRI: Green Giant FZ Buyers Symphony IRI: Cheerios Buyers Symphony IRI: Haagen Dazs Buyers Symphony IRI: Chex Buyers Symphony IRI: Ham Helper Buyers Symphony IRI: Chips Ahoy Buyers Symphony IRI: Hand and Body minus Curel Buyers Symphony IRI: Coke Buyers Symphony IRI: Healthy Choice FZ Buyers Symphony IRI: Competitive Buyers minus Curel Buyers Symphony IRI: Heavy Chips Buyers

44 Neustar AdAdvisor Reference Guide

Grocery (continued)

Symphony IRI Symphony IRI: Heavy Club Store Buyers Symphony IRI: Nabisco Bakery Snacks Buyers Symphony IRI: Heavy Cold Cereal Buyers Symphony IRI: Nabisco Cookies Buyers Symphony IRI: Heavy Diaper Buyers Symphony IRI: Nabisco Crackers Buyers Symphony IRI: Heavy Frozen Entrees Buyers Symphony IRI: Nabisco Misc. Snacks Buyers Symphony IRI: Heavy Frozen Veggie Buyers Symphony IRI: Nabisco Salty Snacks Buyers Symphony IRI: Heavy Instant Coffee Buyers Symphony IRI: Nutri Grain Bars Buyers Symphony IRI: Heavy Kids Cereal Buyers Symphony IRI: Orbit Buyers Symphony IRI: Heavy Salty Snacks Buyers Symphony IRI: Pepsi Buyers Symphony IRI: Heavy Yogurt Buyers Symphony IRI: Pillsbury Dough Buyers Symphony IRI: Honey Nut Cheerios Buyers Symphony IRI: Pillsbury FZ Pie Buyers Symphony IRI: Huggies Buyers Symphony IRI: Pop Tarts Buyers Symphony IRI: Hunts Buyers Symphony IRI: Progresso Buyers Symphony IRI: Jell-O Gelatin Buyers Symphony IRI: Special K Bars Buyers Symphony IRI: Jell-O Pudding Buyers Symphony IRI: Special K Bev Buyers Symphony IRI: Kashi Buyers Symphony IRI: Special K Buyers Symphony IRI: Kix Buyers Symphony IRI: Starbucks Coffee Buyers Symphony IRI: Lays Buyers Symphony IRI: Trix Buyers Symphony IRI: Lucky Charms Buyers Symphony IRI: Weight Watchers FZ Buyers Symphony IRI: M&Ms Buyers Symphony IRI: Yoplait Buyers

Syrup Pancake & Table Syrup - Aunt Jemima Pancake & Table Syrup - Log Cabin Pancake & Table Syrup - Hungry Jack Pancake & Table Syrup - Mrs. Butterworth's

Tea Regular Tea - Bigelow Regular Tea - Lipton Regular Tea - Celestial Seasonings Regular Tea - Twinings

Toasted Pastries Toaster Pastries - Kellogg's Pop Tarts (Regular) Toaster Pastries - Pillsbury Toaster Strudel

Tortilla Chips Corn/Tort Chips/Cheese Snack - Chee-Tos Corn/Tort Chips/Cheese Snack - Sun Chips Corn/Tort Chips/Cheese Snack - Doritos Corn/Tort Chips/Cheese Snack - Tostitos Corn/Tort Chips/Cheese Snack - Fritos Corn/Tort Chips/Cheese Snack - Wise

Yogurt Yogurt (Not Frozen) - Dannon Yogurt (Not Frozen) - Yoplait Yogurt (Not Frozen) - La Yogurt

45 Neustar AdAdvisor Reference Guide

Healthcare Products Cough Remedies Cough Syrup - Delsym Cough Syrup - Tylenol Cough Syrup - Halls Cough Syrup - Vicks 44 Cough Cough Syrup - Robitussin Cough Syrup - Vicks Nyquil Cough

First Aid FirstAid Band/Antibiotic Rem - Bactine FirstAid Band/Antibiotic Rem - Calamine Lotion FirstAid Band/Antibiotic Rem - Band-Aid FirstAid Band/Antibiotic Rem - Cortizone FirstAid Band/Antibiotic Rem - Benadryl FirstAid Band/Antibiotic Rem - Curad

Medicine/Drugs/Ailments Heartburn/Indigestion Aids - Zantac 150 Vitamin/Mineral Brand - Use One-A-Day 50+ Heartburn/Indigestion Aids - Use Most - Zantac 150 Vitamin/Mineral Brand - Use-Emergen-C Pain Relieving Rubs/Liquids/Wraps - Tiger Balm Vitamin/Mineral - Use B Complex With C (Stress) Pain Relieving Rubs/Liquids/Wraps - Use Most - Store Brand Wear Contact Lenses - Extended Wear

Over the Counter Medications - Cold/Allergy/Sinus Cold/Allergy/Sinus Remedy - Advil Cold/Sinus Cold/Allergy/Sinus Remedy - Theraflu Cold/Allergy/Sinus Remedy - Alka-Seltzer Plus C Cold/Allergy/Sinus Remedy - Tylenol Cold Cold/Allergy/Sinus Remedy - Benadryl Allergy Cold/Allergy/Sinus Remedy - Tylenol Sinus Cold/Allergy/Sinus Remedy - Claritin Cold/Allergy/Sinus Remedy - Vicks Dayquil Cold/Allergy/Sinus Remedy - Robitussin Cold Cold/Allergy/Sinus Remedy - Vicks Nyquil Cold/Allergy/Sinus Remedy - Sudafed Cold & Sinus Cold/Allergy/Sinus Remedy - Vicks Vaporub

Pain Relievers Headache/Pain Reliever - Advil Headache/Pain Reliever - Motrin IB Headache/Pain Reliever - Advil PM Headache/Pain Reliever - Tylenol Headache/Pain Reliever - Aleve Headache/Pain Reliever - Tylenol PM Headache/Pain Reliever - Bayer Aspirin Pain Relieving Rubs/Liquids/Wraps - Aspercreme Headache/Pain Reliever - Equate Pain Relieving Rubs/Liquids/Wraps - Bengay Headache/Pain Reliever - Excedrin Pain Relieving Rubs/Liquids/Wraps - Icy Hot

Sore Throat Sore Throat Prod - Cepacol Sore Throat Prod - Ricola Sore Throat Prod - Chloraseptic Sore Throat Prod - Robitussin Honey Drop Sore Throat Prod - Halls Sore Throat Prod - Tylenol Sore Throat Sore Throat Prod - Luden's Sore Throat Prod - Vicks

Vitamins/Minerals Vitamin/Mineral - Form Use Also - Caplets/Tablets Vitamin/Mineral - Form Use Also - Chewable Tablets Vitamin/Mineral - Form Use Also - Capsules Vitamin/Mineral - Form Use Also - Gummy

46 Neustar AdAdvisor Reference Guide

Healthcare Products (continued) Vitamins/Minerals (continued) Vitamin/Mineral - Form Use Also - Softgels Vitamin/Mineral Brand - Caltrate Vitamin/Mineral - Form Use Most - Caplets/Tablets Vitamin/Mineral Brand - Centrum Vitamin/Mineral - Form Use Most - Capsules Vitamin/Mineral Brand - Centrum Silver Vitamin/Mineral - Form Use Most - Chewable Tablets Vitamin/Mineral Brand - Use Most - One-A-Day 50+ Advantage Vitamin/Mineral - Form Use Most - Gummy Vitamin/Mineral Brand - One-A-Day Woman's Formula Vitamin/Mineral - Form Use Most - Softgels

Symphony IRI Symphony IRI: Heavy Mucinex Buyers Symphony IRI: Zantac Buyers Symphony IRI: Cepacol Buyers Symphony IRI: Benadryl Buyers Symphony IRI: Bayer Aspirin Buyers Symphony IRI: Sudafed Buyers Symphony IRI: Prilosec OTC Buyers Symphony IRI: Claritin Buyers Symphony IRI: Heavy Vitamins Buyers Symphony IRI: Theraflu Buyers Symphony IRI: Heavy OTC Buyers Symphony IRI: Band Aid Buyers Symphony IRI: Abreva Buyers Symphony IRI: Tylenol Buyers Symphony IRI: Bausch & Lomb Buyers Symphony IRI: Advil Buyers Symphony IRI: Tums Buyers Symphony IRI: Breathe Right Buyers

Hobbies & Interests Leisure Activities/Hobbies Aerobics - Participate Every Chance I Get Leisure/Hobby: Dining Out - Not Fast Food Bike - Mountain/Road-Participate Every Chance I Get Leisure/Hobby: Fantasy Sports Leagues Camping Trips - Participate Every Chance I Get Leisure/Hobby: Go to Bars/Nightclubs/Dancing Cardio Machine - Participate Every Chance I Get Leisure/Hobby: Photography Collectible Bought Last 12M: Antique Toys Own Snow Skis Collectible Bought Last 12M: Stamps Own Treadmill Fantasy Sports - Participated in Last 12M: Football Participate in Physical Fitness Program at Home Played Fantasy Sports Last 12 Months Physical Fitness Program - Regular Participates Last 12 Months Fitness Walk - Participate Every Chance I Get Stationary Bike - Participate Every Chance I Get Fresh Water Fish - Participate Every Chance I Get Swimming - Participate Every Chance I Get Golf-Participate Every Chance I Get Weight Training - Participate Every Chance I Get Jogging/Running - Participate Every Chance I Get Yoga - Participate Every Chance I Get Leisure/Hobby: Cooking for Fun

Live Theatre/Concert/Dance Attend Comedy Club Last 12M Attend Dance Performance Last 12M Attend Concert Last 12M Attend Live Theater Last 12M

47 Neustar AdAdvisor Reference Guide

Hobbies & Interests (continued) Sports Events - Ever Attend Attend College Football Regular Season Attend NFL Football Regular Season Attend MLB Baseball Regular Season Attend NHL Hockey Regular Season Attend NBA Basketball Regular Season

Sports Interests College Basketball - Very Interested - Last 12M NBA - Very Interested - Last 12M College Football - Very Interested - Last 12M NFL - Very Interested - Last 12M Horse Racing - Very Interested - Last 12M NHL - Very Interested - Last 12M Major Lg Baseball - Very Interested - Last 12M PGA - Very Interested - Last 12M Men's Tennis - Very Interested - Last 12M Ultimate Fighting Championship (UFC) - Very Interested - Last 12M NASCAR Nextel Cup - Very Interested - Last 12M Women's Tennis - Very Interested - Last 12M Nascar Racing - Very Interested - Last 12M

Home Appliances Kitchen Appliances Coffee Makers - Brand Owned: Black & Decker Coffee Makers - Brand Owned: Keurig Coffee Makers - Brand Owned: Cuisinart Coffee Makers - Brand Owned: Mr. Coffee Coffee Makers - Brand Owned: Hamilton Beach HH Owns Single Serv/Pod Coffee Maker

Home Improvement Planned Improvements HH Plans Remodel Bathroom Next 12M HH Plans Other Remodeling Next 12M

Behr Interior Painting - HH Use Behr Brand

Sherwin Williams Interior Painting - HH Use Sherwin Williams Brand

Workshop Equipment HH Owns Black & Decker Brand Workshop Equipment HH Owns Makita Brand Workshop Equipment HH Owns Bosch Brand Workshop Equipment HH Owns Milwaukee Brand Workshop Equipment HH Owns Craftsman Brand Workshop Equipment HH Owns Porter Cable Brand Workshop Equipment HH Owns Delta Brand Workshop Equipment HH Owns Ridgid Brand Workshop Equipment HH Owns Dewalt Brand Workshop Equipment HH Owns Ryobi Brand Workshop Equipment HH Owns Husky Brand Workshop Equipment HH Owns Skil Brand Workshop Equipment HH Owns Kobalt Brand Workshop Equipment HH Owns Snap-On-Tools Brand Workshop Equipment

48 Neustar AdAdvisor Reference Guide

Workshop Equipment (continued) HH Owns Stanley Brand Workshop Equipment HH Owns Portable Generator HH Owns Workshop Equipment

Household Products Air Freshener Sprays Air Freshener - Lysol Air Freshener - Glade Air Freshener - Airwick Air Freshener - Renuzit Air Freshener - Any Lysol Air Freshener - Yankee Air Freshener - Febreze

Batteries Batteries - Duracell Batteries - Panasonic Batteries - Energizer Batteries - Rayovac Batteries - Eveready

Cleaner Wipes Disposable Cleaning Wipes - Clorox Disposable Cleaning Wipes - Pledge Disposable Cleaning Wipes - Lysol Disposable Cleaning Wipes - Swiffer Disposable Cleaning Wipes - Mr. Clean Disposable Cleaning Wipes - Windex

Cleaners HH Cleaners - Ajax All Purpose Cleaner HH Cleaners - Mr. Clean HH Cleaners - Arm & Hammer HH Cleaners - Murphy's Oil Soap HH Cleaners - Clorox Clean-Up HH Cleaners - Orange Clean HH Cleaners - CLR HH Cleaners - Other Clorox HH Cleaners - Comet HH Cleaners - Other Fantastik HH Cleaners - Easy - Off Cleaner HH Cleaners - Other Lysol HH Cleaners - Fabuloso HH Cleaners - Oxi Clean HH Cleaners - Fantastik Al-Purpose HH Cleaners - Pine-Sol HH Cleaners - Formula 409 HH Cleaners - Pledge HH Cleaners - Greased Lightning HH Cleaners - Scrub Free HH Cleaners - Green Works HH Cleaners - Scrubbing Bubbles HH Cleaners - Kaboom HH Cleaners - Simple Green HH Cleaners - Lestoil HH Cleaners - Soft Scrub HH Cleaners - Lime-A - Way HH Cleaners - Spic & Span HH Cleaners - Lysol All Purpose HH Cleaners - Tilex Fresh Shower HH Cleaners - Lysol All Purpose Cleaner HH Cleaners - Tilex Mold/Mildew HH Cleaners - Lysol Antibacterial Kitchen HH Cleaners - Tilex Soap Scum HH Cleaners - Method HH Cleaners - Windex

49 Neustar AdAdvisor Reference Guide

Household Products (continued) Cleaners (continued) In-Tank Toilet Cleaners - Brand Household Use Most Often - Window/Glass Cleaners - Windex Scrubbing Bubbles

Dishwasher Detergent Dishwasher Detergent - Cascade Dishwashing Liquid - Dawn Dishwasher Detergent - Dawn Dishwashing Liquid - Palmolive Dishwashing Liquid - Ajax

Disposable Diapers HH Use Any Pampers Disposable Diaper Last 6 Months Incontinence Products - Brands Use Most - Always Discreet

Disposable Tableware Disposable Food Storage Container-Gladware HH Uses Disposable Cups & Plates Disposable Food Storage Container-Ziploc HH Uses Disposable Food Containers

Facial Tissue Facial Tissue - Kleenex Facial Tissue - Scotties Facial Tissue - Puffs

Glue Glue - Brand Used Most - Elmer's Glue - Brand Used Most - Loctite Glue - Brand Used Most - Gorilla Glue Glue - Brand Used Most - Super Glue Glue - Brand Used Most - Krazy Glue

Hand Soap Liquid Hand Soap - Dial Liquid Hand Soap - Softsoap Liquid Hand Soap - Ivory

Laundry Detergent Laundry Detergent - Arm & Hammer Laundry Detergent - Sun Laundry Detergent - Gain Laundry Detergent - Tide He Laundry Detergent - Purex Laundry Detergent - Woolite Laundry Detergent - Store Brand Laundry Detergent - Xtra

Paper Napkin Paper Napkin - Bounty Paper Napkin - Dixie

50 Neustar AdAdvisor Reference Guide

Household Products (continued) Paper Towel Paper Towels - Bounty Paper Towels - Mardi Gras Paper Towels - Brawny Paper Towels - Scott Towels Paper Towels - Kleenex Viva Paper Towels - Sparkle

Plastic Wrap Plastic Wrap - Glad Cling Wrap Plastic Wrap - Saran Classic Plastic Wrap - Reynolds Freezer Paper Plastic Wrap - Saran Cling Plus

Recycling HH Very Often Recycles Glass Beverage Containers HH Very Often Recycles Newspapers HH Very Often Recycles Metal Beverage Containers HH Very Often Recycles Plastic Beverage Containers

Symphony IRI Symphony IRI: Bounty Buyers Symphony IRI: Heavy Toilet Tissue Buyers Symphony IRI: Clorox Bleach Buyers Symphony IRI: Lysol Air Freshener Buyers Symphony IRI: Heavy Clorox Buyers Symphony IRI: Lysol HH Cleaner Buyers Symphony IRI: Heavy Lysol Buyers Symphony IRI: Lysol HH Cleaner Cloths Buyers

Toilet Paper Toilet Paper - Angel Soft Toilet Paper - Other Charmin Toilet Paper - Charmin Ultra Toilet Paper - Quilted Northern Toilet Paper - Cottonelle Toilet Paper - Scott Tissue Toilet Paper - Kleenex Cottonelle Toilet Paper - Store Brand

Life Events Important Life Events Graduation From School (Last 12M) Expect Change Jobs Next 12M Changed Jobs - Better Job (Last 12M) Expect Make Major Home Improvement Next 12M Changed Jobs - Same Level/Pay (Last 12M) Expect Buy A Used Car Or Light Truck Next 12M Changed Jobs - To Something Different (Last 12M) Expect Lease Or Buy New Car Or Light Truck Next 12M Made Major Home Improvement (Last 12M) Expect Graduation From School Next 12M Bought A Used Car Or Light Truck (Last 12M) Expect Change Jobs - To Something Different Next 12M Leased Or Bought New Car Or Light Truck (Last 12M) Expect Get Married Next 12M Grandchild Was Born (Last 12M) Expect Buy First or New Home Next 12M Retired Or Took Early Retirement (Last 12M) Expect Sell Or Change Home Next 12M Changed Jobs - Any (Last 12M) Expect Child Enters College Next 12M Expect Enroll/Return To College Next 12M

51 Neustar AdAdvisor Reference Guide

Lifestyle Statements Stores Shop Sheetz Last 4Wk

Apparel I Am First Among My Friends Try New Styles Really Enjoy Clothes Shopping I Like to Experiment With New Styles

Auto A Used Car Is Just as Good as a New Car Like a New Car Every Two or Three Years American Car Companies Set Standard My Car Should Have Many Safety Features Before Buying a Car, I Will Find the Safety Rating Normally Buy Cars Brand New Can Tell About Someone by Car Driven Options on a Car Impress Me Car That Works for Whole Family Impornt People Always Ask My Advice on Car Buy Comfort the Most Important Thing in Car Prefer Driving Luxury Vehicle Foreign Cars More Prestige Than American SUV Matches My Active Lifestyle Get Many Options When I Buy a Car True Value Is How Long a Car Lasts Having a Vehicle that is Fun To Drive is an Important Feature U.S. Makes Better Cars Than 10 Years Ago I Perform Routine Maitenance on my Vehicle

Business I Work for a Fortune 500 Company Business Purchase Involved in the Last 12 Months - Business Purchase Decision - Involved ($10k-$100k) Computer Workstation in the Last 12 Months Business Purchase Involved in the Last 12 Months - Business Purchase Decision - Involved ($5,000+) Travel Arrangements in the Last 12 Months Specify Brands for Business Purchase in the Last 12 Months Business Purchase Decision - Involved ($500k+) in the Last 12 Months Specify Vendor for Business Purchase in the Last 12 Months Business Purchase Involved in the Last 12 Months-Building/ Construction Material

Health and Diet Active Health Management: Above Average Health & Image Leader: Average Active Health Management: Average Health & Image Leader: Below Average Active Health Management: Below Average Health & Image Leader: Far Above Average Active Health Management: Far Above Average Health & Image Leader: Far Below Average Active Health Management: Far Below Average Health Claims On Packaging Influence Me To Buy Believe That Vitamin/Nutrients Make Difference I Enjoy Eating Foreign Foods Consider My Diet to Be Very Healthy I Like to Try New Drinks Don't Have Time Prepare/Eat Healthy Meal I Like to Try New Recipes Easy To Prepare Foods Are My Favorite I Like to Try Out New Food Products Eating Fast Food Helps Me Stay in Budget I Make an Effort To Buy Locally Grown Food Friends Ask My Advice About Health/Nutrition I Make Sure I Exercise Regularly Health & Image Leader: Above Average I Often Eat Frozen Dinners

52 Neustar AdAdvisor Reference Guide

Lifestyle Statements (continued) Health and Diet (continued) I Often Feel I Over-Eat I Try To Eat Healthy Food/Balanced Diet I Prefer Fast Food to Home Cooking I'll Try Any New Diet I Prefer Foods Without Artificial Additives I'm Usually First to Try New Health Food I Really Enjoy Cooking Incorporate Probiotics Into Diet Regularly I Treat Myself to Foods Not Good for Me Too Busy to Take Care of Myself as I Should I Trend Towards Healthier Fast Food Watching Diet-For Food Allergy

Personal Finance Profile I Am Very Good At Managing Money Investment Leader: Far Below Average I Shop For Best Deal For Financial Service Smart Investor: Above Average Investment Leader: Above Average Smart Investor: Average Investment Leader: Average Smart Investor: Below Average Investment Leader: Below Average Smart Investor: Far Above Average Investment Leader: Far Above Average Smart Investor: Far Below Average

Pharma Actively Seek Info About Nutrition/Diet I Rely on my Doctor to Guide Me on Medical/Health Matters Always Look for Most Advertised Meds Available I Take Non Prescription Meds as Soon as Sick First Sign of Pain, I Take Medicine Important to Go to Doctor When I'm Ill Health Info by Drug Companies Is Useful Look Info to Choose Healthcare Treatment I am Comfortable to Register on Health Websites Prescription Meds Are More Effective Than I Frequently Take Preventive Medicine Over-the-Counter Remedies I Gather Health Info From Newsletters Use Prescription for Heart Disease/Congestive Heart Failure I Gather Health Information From Website Use Sleeping Aids (Non-Prescription) I Only Use Drug Brands Recommended by Doctor

Shopping Ads Help Me Learn About Products Available I Buy Goods Produced By my Own Country When Can Ads Help Me Pick Products For My Kids I Buy Products from Companies that Sponsor Sports Teams Budget Allows Me to Buy Designer Clothes I Make an Effort to Make My Home Reflect Who I Am Buy Same Products That Celebrities Use I Pay Attention To Rating/Review Posts By Others Despite price, its important for me to have a certain brand I Prefer To Shop With My Family Environmentally Sound Companies are Good For Business I Spend a Lot of Money on Toiletries/Cosmetics HH Spends <$50 Grocery Shopping - Average Week If I Want a Product in Store, I Will Search Online for a Better Deal HH Spends $150-$174 Grocery Shopping - Average Week Internet Has Changed How I Shop for Products HH Spends $175-$199 Grocery Shopping - Average Week Look For Organic/Natural in Health/Beauty Products HH Spends $200+ Grocery Shopping - Average Week Look For Organic/Natural in my HH Cleaning Supplies Household Uses Online Grocery Delivery Services Shopped Other Health/ Medical Items Online I Always Look For Brand Name Video Ads - Airports - Attention Paid-A Lot I Am More Likely to Buy from a Company that Donates to Charity When Shopping Use I use my Mobile Device To Look for a Deal

53 Neustar AdAdvisor Reference Guide

Lifestyle Statements (continued) Social Interaction Buy Consumer Direct Products-Distributor/Home Rep I Like To Learn About Things Enjoy Posting on Social Networking Websites I Like To Try New Things No One Else Has Good At Convincing Others Try New Things I Make Friends Easily I Am Adventurous I Need To Disconnct Or Take Break from the Internet I Am Connected to Web from the Time I'm Awake Until I Often Post/Comment On Social Sites the Time I'm Asleep I Post Rating/Reviews For Others To Read I am Living with Partner in Domestic Relationship I Rely On The Internet To Communicate I Click Link Post By Others On Social Site Indulge My Kids with the Little Extras I Feel Strongly About Issue/Particpate in Protests Meeting New People Comes Easy to Me I Find It Difficult To Say No To My Kids Most Personal Information about Me Online is Harmless I Invite Others to Connect on Social Sites Social Sites Are a Way for me to Tell Others What Products I Like I Keep Up with News from Hispanic/Latin American Countries Value Local Newspaper Covers Local News I Keep Up with Sports from Hispanic/Latin American Countries Will Provide Personal Info For Something I Want

Technology Early Tech Adopter: Average I'm the 1st of Friends Have New Electronic Equipment Early Tech Adopter: Far Above Average Like to Learn About Computer Tech/Web Early Tech Adopter: Far Below Average Love to Buy New Gadgets and Appliances Friends Ask My Advice Before They Buy Electronic Equipment Mobile Segmentation: Do Not Own Cell Phone HH Uses Home Automation(Controlling Home From Anywhere) Mobile Segmentation: Mobile Professionals I Buy Technology that Connects To Products I Have Music Is An Important Part Of My Life I Don't Mind Watching Video On a Device with a Small Screen Pay Anything for Electronic Product I Want I Like To Have A Lot Of Gadgets People Ask My Opinion When Buying New Technology I Shop for Best Deal in Electronic Equipment Smart Tech Shopper: Far Above Average I Try Keep Up/Developments in Technology Technology Is Moving Too Fast I Understand the Risks of Including my Personal Information Online Use Laptop/Notebook/Netbook for Home Automation I Use my Cell Phone To Get Information I Need Use Tablets (Wireless Plan or WiFi Only) for Home Automation I Watch Recorded Content on my In-Home Network The Web Helps Me Be An Expert In Many Things It Is ok for Companies to Use my Information for Products Don't Prefer Airline/Hotel Where I Am Member and Services

Travel I Am Interested In International Events I Will Travel an hour or more for Outlet Shopping I Choose Methods Of Transportation that are Like Vacation Where Activities Are Organized for Me Environmentally Friendly Travel By Train/Subway I Like To Travel The Unbeaten Path Vacation Somewhere Different Every Time I Love the Idea of Traveling Abroad Willing Make Travel Plan With Unknown Companion I Often Go on Long Car Trips for Vacation

Video Games Attitude/Behavior I Need Games On Computer with Top Line Graphics Video Games/Main Source Of Entertainment Video Games More Entertaining Than TV Video Games - Watched E-Sports Online/TV Last 12M

54 Neustar AdAdvisor Reference Guide

Lifestyle Statements (continued) Miscellaneous Even If Not Needed I Buy More When On Sale Plans to Purchase Tablet Likely to Buy From Company Donating to Charity Plans to Purchase Tablet After 6 Months Make Sure To Be Well-Insure W/Home Insur Plans to Purchase Tablet in Next 6 Months Make Sure To Be Well-Insure W/Life Insur I Consider Myself More "Pro-Choice" Often Visit Websites Of Magazines I Read I Consider Myself More "Pro-Life"

Personal Finance Automotive Insurance-Value Auto Insurance Value: <$10,000 Auto Insurance Value: $25,000-$49,999 Auto Insurance Value: $10,000-$24,999 Auto Insurance Value: $300,000+ Auto Insurance Value: $100,000-$199,999 Auto Insurance Value: $50,000-$74,999 Auto Insurance Value: $200,000-$299,999 Auto Insurance Value: $75,000-$99,999

Banking Banking/Investments: Have Interest Bearing Check Account Have Credit Card Last 12M - Citibank Banking/Investments: Have Non-Interest Bearing Check Account Have Credit Card Last 12M - Credit Unions Banking/Investments: Have Savings Account(s) Have Credit Card Last 12M - Wells Fargo Do not Have Any Banking/Investments Accounts Have Credit Card Last 12M - Other Bank (Not Cred Unions/S&L) Have Credit Card Last 12M - Bank Of America Primary Bank Use Last 12M - Bank of America Have Credit Card Last 12M - Capital One Primary Bank Use Last 12M - Chase Have Credit Card Last 12M - Chase Primary Bank Use Last 12M - Wells Fargo/Wachovia

Brokerage Accounts Have Mutual Fund/Brokerage Acct - Fidelity Investments Have Mutual Fund/Brokerage Acct - Vanguard Primary Firm - Mutual Fund/Brokerage Accts - Fidelity Investment

Charitable Contributions HH Contributed to Art/Culture/Humanities Last 12M HH Contributed to Public Radio Last 12M HH Contributed to Education Last 12M HH Contributed to Public Television Last 12M HH Contributed to Environmental Last 12M HH Contributed to Religious Last 12M HH Contributed to Health Last 12M HH Contributed to Social Services/Welfare Last 12M HH Contributed to Political Last 12M HH Made Charitable Contributions - Last 12M HH Contributed to Private Foundation Last 12M

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Personal Finance (continued) Credit Cards Credit Card Type Have - American Express Credit Card Type Have/Use - Amex Blue Credit Card Type Have - Store Credit Card Credit Card Use Last 30 Days - Amex Blue Credit Card Type Have - Amex Gold Credit Card Use Last 30 Days - Any Amex Credit Card Type Have - Any Amex Credit Card Use Last 30 Days - Any MasterCard Credit Card Type Have - Any MasterCard Credit Card Use Last 30 Days - Any Visa Credit Card Type Have - Any Visa Credit Card Use Last 30 Days - Discover Credit Card Type Have - Discover Credit Card Use Last 30 Days - MasterCard Platinum Credit Card Type Have - MasterCard Gold Credit Card Use Last 30 Days - MasterCard Standard Credit Card Type Have - MasterCard Platinum Credit Card Use Last 30 Days - Visa Platinum Credit Card Type Have - MasterCard Standard Credit Card Use Last 30 Days - Visa Signature Credit Card Type Have - Visa Gold Credit Card Use Last 30 Days - Visa Standard Credit Card Type Have - Visa Platinum Have 3+ Mastercard Cards Credit Card Type Have - Visa Signature Use Discover: 6-19 Times Last 30 Days Credit Card Type Have - Visa Standard

Credit Cards Used Most Credit Card Use Most - Any American Express Credit Card Use Most - MasterCard Standard Credit Card Use Most - Any MasterCard Credit Card Use Most - Visa Platinum Credit Card Use Most - Any Visa Credit Card Use Most - Visa Signature Credit Card Use Most - Discover Credit Card Use Most - Visa Standard Credit Card Use Most - MasterCard Platinum

Debit Cards Debit Card Used Last 30 Days - MasterCard Type of Debit Card Have - Discover Debit Debit Card Used Last 30 Days - Visa

Health Insurance Have Health Insurance w/AARP Have Health Insurance w/Kaiser Permanente Have Health Insurance w/Aetna Have Health Insurance w/UnitedHealth care Have Health Insurance w/Blue Cross/Blue Shield Have Health Saving Account: Flexible Spending Account Have Health Insurance w/Cigna Have Life Insurance w/MetLife/Metropolitan Have Health Insurance w/Humana

Homeowner Insurance Have Homeowner Insurance From AAA Have Homeowner Insurance From Farmers Have Homeowner Insurance From Allstate Have Homeowner Insurance From State Farm

Homeowner's Insurance - Value Homeowner Insurance Value: $100,000-$199,999 Homeowner Insurance Value: $300,000+ Homeowner Insurance Value: $200,000-$299,999 Homeowner Insurance Value: $50,000-$74,999 Homeowner Insurance Value: $25,000-$49,999 Homeowner Insurance Value: $75,000-$99,999

56 Neustar AdAdvisor Reference Guide

Personal Finance (continued) Investments Banking/Investments: Have 401K/403B/457B/etc. Family's Level of Investable Assets: $50,000 - $74,999 Banking/Investments: Have Any Investments and Securities Family's Level of Investable Assets: $500,000 - $749,999 Banking/Investments: Have Any Retirement and College Savings Family's Level of Investable Assets: $500k+ Banking/Investments: Have Cash Management Account(s) Family's Level of Investable Assets: $75,000 - $99,999 Banking/Investments: Have Pension Family's Level of Investable Assets: $750,000 - $999,999 Banking/Investments: Have Exchange Traded Funds Family's Level of Investable Assets : $750+ Banking/Investments: Have SEP IRA/ Simple IRA Own 529 College Savings Balance for CDs (Certificates of Deposit): $100k+ Own Any Investments Balance for Money Market Account: $100k+ Own IRA Family's Level of Investable Assets: $0 - $24,999 Own Money Market Family's Level of Investable Assets: $1,000,000 - $1,999,999 Own Mutual Funds Family's Level of Investable Assets: $100,000 - $249,999 Own U.S. Savings Bonds Family's Level of Investable Assets: $1M+ Used Mobile Last 30D: Research Financial Information Family's Level of Investable Assets: $25,000 - $49,999 Web Visits Last 30D: Buy/Sell Stocks, Bonds, Mutual Funds: 1-5 Family's Level of Investable Assets: $250,000 - $499,999

Life Insurance Life Insurance Value - $100,000-$199,999 Life Insurance Value - $50,000-$99,999 Life Insurance Value - $20,000-$49,999 Life Insurance Value - $500,000 Or More Life Insurance Value - $200,000-$499,999 Life Insurance Value - Less Than $20,000

Loan Borrowed Money in Last 12 Mo From: HELOC Have Home Equity Line Of Credit Have 2nd Mortgage/Home Equity/Home Improvement Loan Have Home Mortgage (1st) Have Auto Loan Have Personal Line Of Credit

Mutual Fund - Brokerage Accounts Prim Firm - Mutual Fund/Brk Accts - Fidelity Investment

Other Use Credit Monitoring

Tax Preparation Personal Tax Prep Last 12M - CPA/Private Accountant Personal Tax Prep Last 12M - Turbo Tax (Online) Personal Tax Prep Last 12M - Manually (Pen/Paper) Personal Tax Prep Last 12M - Turbo Tax(Offline) Personal Tax Prep Last 12M - Other Professional On-Site

Values of Securities Total Value - Any Securities Own - <$5,000 Total Value - Any Securities Own - $25,000-$49,999 Total Value - Any Securities Own - $10,000-$24,999 Total Value - Any Securities Own - $5,000-$9,999 Total Value - Any Securities Own - $100,000+ Total Value - Any Securities Own - $50,000-$99,999

57 Neustar AdAdvisor Reference Guide

Pets Cat Litter Cat Litter - Arm & Hammer Cat Litter - Scoop Away Cat Litter - Fresh Step Cat Litter - Tidy Cats

Cat Treat Cat Treat - Friskies Cat Treat - Whiskas Temptations

Dog and Cat Food Can Dog Food - Pedigree Dry Dog Food - Kibbles 'N Bits Dry Cat Food - Friskies Dry Dog Food - Pedigree Dry Dog Food - Beneful

Dog Treat Dog Treat - Beggin' Strips Dog Treat - Milk Bone

Flea/Tick Care Prods Flea/Tick Prod - Bayer Advantage Flea/Tick Product - Hartz Flea/Tick Product - Collar Flea/Tick Product - Shampoo Flea/Tick Product - Frontline Flea/Tick Product - Spray

Pet Ownership HH Has at Least 1 Bird HH Has at Least 1 Fish HH Has at Least 1 Cat HH Has at Least 1 Pet HH Has at Least 1 Dog

Shopping for Pet Supplies Household Buys Pet Supplies at Farm Supply Stores/Feed HH Buys Pet Supplies at Petco Stores HH Buys Pet Supplies at PetSmart

Symphony IRI Symphony IRI: Heavy Cat Food Buyers Symphony IRI: Pedigree Buyers Symphony IRI: Heavy Dog Food Buyers Symphony IRI: Purina Buyers

Print Media

Magazines Read AARP the Magazine Last 6 Month Read Better Homes and Gardens Last 6 Month Read Allure Last 6 Month Read Bon Appetit Last 6 Month Read American Way Last 6 Month Read <1-1 of Last 4 Issue - Bon Appetit Read <1-1 of Last 4 Issue - American Way (American Air) Read Car and Driver Last 6 Month Read Arthritis Today Last 6 Month Read Conde Nast Traveler Last 6 Month Read the Atlantic Monthly Last 6 Month Read Consumer Reports Last 6 Month

58 Neustar AdAdvisor Reference Guide

Print Media (continued) Magazines (continued) Read Cosmopolitan Last 6 Month Read O, the Oprah Magazine Last 6 Month Read Country Living Last 6 Month Read Ok! Weekly Last 6 Month Read Discover Last 6 Month Read Outdoor Life Last 6 Month Read Elle Last 6 Month Read Outdoor Sportsman Group Read Entertainment Weekly Last 6 Month Read Parade Magazine (Carrier Method) Last 6 Month Read ESPN the Magazine Last 6 Month Read Parents Last 6 Month Read Essence Last 6 Month Read People Magazine Last 6 Month Read Every Day With Rachael Ray Last 6 Month Read Petersen's Hunting Last 6 Month Read Family Circle Last 6 Month Read Popular Mechanics Last 6 Month Read <1-1 of Last 4 Issue - Family Handyman Read Popular Science Last 6 Month Read Field & Stream Last 6 Month Read Prevention Last 6 Month Read Food & Wine Last 6 Month Read Reader's Digest Last 6 Month Read Forbes Last 6 Month Read 2-3 of Last 4 Issue - Reader's Digest Read Glamour Last 6 Month Read Real Simple Last 6 Month Read Golf Digest Last 6 Month Read Redbook Last 6 Month Read Golf Magazine Last 6 Month Read Rolling Stone Last 6 Month Read Good Housekeeping Last 6 Month Read Seventeen Last 6 Month Read GQ Last 6 Month Read Shape Last 6 Month Read Guns & Ammo Last 6 Month Read Sky (Delta Airlines) Last 6 Month Read Harper's Bazaar Last 6 Month Read Smithsonian Last 6 Month Read Health Last 6 Month Read Southern Living Last 6 Month Read HGTV Magazine Last 6 Month Read Spirit (Southwest Airlines) Last 6 Month Read House Beautiful Last 6 Month Read Sports Illustrated Last 6 Month Read in Touch Weekly Last 6 Month Read Star Last 6 Month Read Magazine - Ink Read the Family Handyman Last 6 Month Read Instyle Last 6 Month Read the National Enquirer Last 6 Month Read Kiplinger's Personal Finance Last 6 Month Read the New Yorker Last 6 Month Read Marie Claire Last 6 Month Read <1-1 of Last 4 Issue - The New Yorker Read Martha Stewart Living Last 6 Month Read This Old House Last 6 Month Read Men's Health Last 6 Month Read Time Last 6 Month Read Money Magazine Last 6 Month Read Travel + Leisure Last 6 Month Read <1-1 of Last 4 Issue - Money Magazine Read Us Weekly Last 6 Month Read Motor Trend Magazine Last 6 Month Read Vanity Fair Last 6 Month Read National Geographic Last 6 Month Read Vogue Last 6 Month Read National Geographic Traveler Last 6 Month Read Woman's Day Last 6 Month Read Newsweek Last 6 Month Read Woman's World Last 6 Month

National Newspapers Read/Look Last 6 Month - New York Times Sunday Read/Look Last 6 Months - USA Today Daily Read/Look Last 6 Months - New York Times Daily Read/Look Last 6 Months - Wall Street Journal Daily

59 Neustar AdAdvisor Reference Guide

Real Estate Recent Mover Recent Mover - Last 30 days Postal change

Restaurants Family Restaurant & Steak House Family Restaurant - Visited Most Last 30D - Applebee's Family Restaurant - Visited Most Last 30D - P.F. Chang's Family Restaurant - Visited Most Last 30D - Buffalo Wild Family Restaurant - Visited Most Last 30D - Red Lobster Wings Bar Grill Family Restaurant - Visited Most Last 30D - Red Robin Family Restaurant - Visited Most Last 30D - Cheesecake Factory Family Restaurant - Visited Most Last 30D - Ruby Tuesdays Family Restaurant - Visited Most Last 30D - Chili's Family Restaurant - Visited Most Last 30D - TGI Friday's Family Restaurant - Visited Most Last 30D - Cracker Barrel Family Restaurant - Visited Most Lst 30D - Texas Roadhouse Family Restaurant - Visited Most Last 30D - Denny's Times Visit - Last 30 Day - Bob Evans: 1-2 Family Restaurant - Visited Most Last 30D - Golden Corral Times Visit - Last 30 Day - Boston Market: 1-5 Family Restaurant - Visited Most Last 30D - IHOP Times Visit - Last 30 Day - Del Taco: 1-5 Family Restaurant - Visited Most Last 30D - Olive Garden Family Restaurant - Visited Most Last 30D - Outback Steakhouse Times Visit - Last 30 Day - El Pollo Loco: 1-5

Fast Food & Drive -In Restaurant Fast Food Restaurant - Visit Most Last 30Day - Arby's Fast Food Restaurant - Visit Most Last 30Day - Mcdonald's Fast Food Restaurant - Visit Most Last 30Day - Burger King Fast Food Restaurant - Visit Most Last 30Day - Panera Bread Fast Food Restaurant - Visit Most Last 30Day - Chick-Fil-A Fast Food Restaurant - Visit Most Last 30Day - Pizza Hut Fast Food Restaurant - Visit Most Last 30Day - Chipotle Fast Food Restaurant - Visit Most Last 30Day - Popeyes Fast Food Restaurant - Visit Most Last 30Day - Dairy Queen Fast Food Restaurant - Visit Most Last 30Day - Sonic Fast Food Restaurant - Visit Most Last 30Day - Domino's Pizza Fast Food Restaurant - Visit Most Last 30Day - Starbucks Fast Food Restaurant - Visit Most Last 30Day - Dunkin' Donuts Fast Food Restaurant - Visit Most Last 30Day - Subway Fast Food Restaurant - Visit Most Last 30Day - Jack-In-The-Box Fast Food Restaurant - Visit Most Last 30Day - Taco Bell Fast Food Restaurant - Visit Most Last 30Day - KFC Fast Food Restaurant - Visit Most Last 30Day - Wendy's Fast Food Restaurant - Visit Most Last 30Day - Little Caesar's Fast Food Restaurant - Visit Most Last 30Day - Whataburger

Number of Visits Times Eat Family Restaurant Last 30 Day: 6+ Times Eat Fast Food Last 30 Day: 6-13 Times Eat Fast Food Last 30 Day: 1-5 Times Visit - Last 30 Day - Culver's: 1-5 Times Eat Fast Food Last 30 Day: 14+

Number of Visits Times Eat Family Restaurant Last 30 Day: 6+ Times Eat Fast Food Last 30 Day: 14+ Times Eat Fast Food Last 30 Day: 1-5 Times Eat Fast Food Last 30 Day: 6-13

Restaurant Expenditures By HH Amount Spent Family/Sit-Down Last 30 Day: $500 Or More

60 Neustar AdAdvisor Reference Guide

Restaurants (continued)

Types of Food Eats Various Healthy Food I Am a Vegetarian Eats Various Natural Brand Food

Retail Centers and Malls Shopped Online at Amazon Shopped Online at ITunes Store Shopped Online at Apple Store Shopped Online at Macy's Shopped Online at Best Buy Shopped Online at Target Shopped Online at Ebay Shopped Online at Ticketmaster Shopped Online at Groupon Shopped Online at Walmart

Children's Toys Bought Dolls Toys in the Last 12 Months Bought Pre-School Toys Last 12 Months Bought Infant Toys Last 12 Months

Clothing Purchase Adult Clothing in the Last 3M from Nordstrom Rack Shopped Jenney Last 3M Shopped Abercrombie & Fitch Last 3M Shopped Nike Last 3M Shopped American Eagle Outfitters Last 3M Shopped Old Navy Last 3M Shopped Ann Taylor Last 3M Shopped Ross Dress For Less Last 3M Shopped Banana Republic Last 3M Shopped Sears Last 3M Shopped Dress Barn Last 3M Shopped Talbots Last 3M Shopped Express Last 3M Shopped Victoria's Secret Last 3M Shopped Gap Last 3M

Coupons Reason HH Respond Incentive - Contests/Competitions HH Respond Incentive - Sweepstakes HH Respond Incentive - Free Products, Coupons HH Respond to Incentive Offers From Product Manufacturer HH Respond Incentive - Proof of Purchase Gift Reason HH Use Cents - Off Coupon Save Money HH Respond Incentive - Rebate on Product Purchase Reason HH Use Cents - Off Coupon Try New Product

Coupons Used HH Redeems Cents - Off Coupon at Discount Stores HH Uses Cents - Off Coupons - Mobile Application: 1+/Weeks HH Redeems Cents - Off Coupon at Drug Stores HH Uses Cents - Off Coupons - Mobile Application: 2-3/Mon HH Redeems Cents - Off Coupon at Fast Food Restaurants Shopped Aeropostale in the last 3 months HH Redeems Cents - Off Coupon at Supermarket/Grocery Use Cents - Off Coupons - Email HH Uses Cents - Off Coupons Use Cents - Off Coupons - Mobile Application (Smartphone/Tablet) HH Uses Cents - Off Coupons - Mobile Application: <1/Mon

61 Neustar AdAdvisor Reference Guide

Retail (continued) Department/Discount/Warehouse Shop Kohl's 3+ Times Last 4 Wk. Shopped Kohl's Last 3M Shop Target 3+ Times Last 4 Wk. Shopped Macey's Last 3M Shop Walmart 3+ Times Last 4 Wk. Shopped Marshalls Last 3M Shopped Beall's Last 3M Shopped Meijer Last 3M Shopped Belk Last 3M Shopped Nordstrom Last 3M Shopped Big Lots Last 3M Shopped Nordstrom Rack Last 3M Shopped BJ's Wholesale Club Last 3M Shop Nordstrom Rack 1-2 Times Last 4Weeks Shopped Burlington Coat Factory Last 3M Shopped Sam's Club Last 3M Shopped Costco Last 3M Shopped Stein Mart Last 3M Shopped Dillard's Last 3M Shopped T.J. Maxx Last 3M Shopped Dollar General Store Last 3M Shopped Target Last 3M Shopped Family Dollar Store Last 3M Shopped Walmart Last 3M Shopped Kmart Last 3M

Drug Stores Shop CVS Last 4 Weeks Shop Walgreen's Last 4 Weeks Shop Rite-Aid Last 4 Weeks

Electronics Shop Best Buy Last 3M Shopped GameStop Last 3M

Electronics Shop Best Buy 3+ Times Last 4 Weeks Shop Radio Shack Last 3M Shop Best Buy Last 3M Shopped GameStop Last 3M

Footwear Shopped Famous Footwear Last 3M Shopped Payless Shoe Source Last 3M Shopped Foot Locker Last 3M

Gift Cards Bought Visa Gift Cards Last 12M

Grocery Stores Shop Albertsons Last 4Wk Shop Kroger Last 4Wk Shop Aldi 1-3 Times in the Last 4 Weeks Shop Meijer Last 4Wk Shop Aldi 4-9 Times in the Last 4 Weeks Shop Publix Last 4Wk Shop Aldi in the Last 4 Weeks Shop Ralph's Last 4Wk Shop Any Supermarket/Food Stores Last 4Wk Shop Safeway Last 4Wk Shop Food Lion Last 4Wk Shop Save-A-Lot Last 4Wk Shop H.E.B. Pantry Last 4Wk Shop Shoprite Last 4Wk Shop Jewel Last 4Wk Shop Stop & Shop Last 4Wk

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Retail (continued)

Shop Super Target Last 4Wk Shop Whole Foods Last 4Wk Shop Trader Joe's Last 4Wk Shop Winn-Dixie Last 4Wk Shop Walmart Super Center Last 4Wk

Home Furnishing & Housewares Shop Any Home Furnishings Store 3+ Times Last 4Wk Shopped A.C. Moore Last 3M Shop Ashley Furniture Homestores Last 3M Shopped Academy Last 3M Shop Bed, Bath & Beyond Last 3M Shopped Hobby Lobby Stores Last 3M Shop Home Goods Last 3M Shopped Jo-Ann Stores Last 3M Shop Ikea Last 3M Shopped Michaels Last 3M Shop Pier 1 Imports Last 3M

Home Improvement Shop Ace Hardware Last 3M Shop Menards Last 3M Shop Home Depot Last 3M Shop True Value Hardware Last 3M Shop Lowe's Last 3M

Office Supplies Shop Office Depot Last 3M Shop Staples Last 3M Shop Office Max Last 3M

Other Shopped Hallmark/Hallmark Gold Crown Stores Last 3M Shopped The Disney Store Last 3M Shopped Sephora Last 3M

Overnight Delivery Services Use Express Mail-USPS for Overnight Delivery Last 6M Use UPS for Overnight Delivery Last 6M Use FedEx for Overnight Delivery Last 6M

Shopper Segments Budget Budget Sedan Buyers Budget Amazon Shoppers Budget SUV Buyers Budget Catalog Shoppers Budget Toy shopper Budget Children's Clothing Buyers Budget Truck/Pickup Buyers Budget Early Adopter Electronics Buyers Budget Video Game Buyers Budget Jewelry/Luxury Goods Shopper Budget Women's Clothing Buyers Budget Lingerie Buyers Budget/Discount Department Store Shopper Budget Men's Clothing Buyers Luxury Amazon Shoppers Budget Minivan Buyers Luxury Children's Clothing Buyers Budget Online Clothing Shoppers Luxury Department Store Shopper Budget Pet Supplies Buyers Luxury Early Adopter Electronics Buyers

63 Neustar AdAdvisor Reference Guide

Retail (continued)

Luxury Jewelry/Luxury Goods Shopper Mid-Priced Jewelry/Luxury Goods Shopper Luxury Lingerie Buyers Mid-Priced Lingerie Buyers Luxury Men's Clothing Buyers Mid-Priced Men's Clothing Buyers Luxury Minivan Buyers Mid-Priced Minivan Buyers Luxury Online Clothing Shoppers Mid-Priced Online Clothing Shoppers Luxury Pet Supplies Buyers Mid-Priced Pet Supplies Buyers Luxury Sedan Buyers Mid-Priced Sedan Buyers Luxury SUV Buyers Mid-Priced SUV Buyers Luxury Toy shopper Mid-Priced Toy shopper Luxury Watch Buyers Mid-Priced Truck/Pickup Buyers Luxury Women's Clothing Buyers Mid-Priced Video Game Buyers Mid-Priced Mid-Priced Women's Clothing Buyers Mid-Priced Amazon Shoppers Premium Mid-Priced Catalog Shoppers Premium Catalog Shoppers Mid-Priced Children's Clothing Buyers Premium Truck/Pickup Buyers Mid-Priced Department Store Shopper Premium Video Game Buyers Mid-Priced Early Adopter Electronics Buyers

Shopping Online Purchase Action Figures Last 3 Months Online Purchase Office Supplies & Business Machines Online Purchase Art, Music & Photography Last 3 Months Last 3 Months Online Purchase Books Last 3 Months Online Purchase Play Vehicles, Trains & Remote Control Online Purchase Collectibles Last 3 Months Last 3 Months Online Purchase Crafts Last 3 Months Online Purchase Portable Audio Last 3 Months Online Purchase DVD, Blu-Ray, & Box Sets Last 3 Months Online Purchase Printers & Print Supplies Last 3 Months Online Purchase Fashion Jewelry Last 3 Months Online Purchase Skin Care Last 3 Months Online Purchase Flowers, Greetings & Gifts Last 3 Months Online Purchase Snacks, Cookies & Chips Last 3 Months Online Purchase Fragrances Last 3 Months Online Purchase Textbooks Last 3 Months Online Purchase Gift Cards Last 3 Months Online Purchase TV & Video Last 3 Months Online Purchase iPad & Tablets & Ereaders Last 3 Months Online Purchase Video Games And Consoles Last 3 Months Online Purchase Kitchen & Dining Last 3 Months Online Purchase Watches Last 3 Months

Sporting Goods Shopped Big 5 Sporting Goods Last 3 Months Shopped Sports Authority Last 3 Months Shopped Dicks' Sporting Goods Last 3 Months

64 Neustar AdAdvisor Reference Guide

Shopper Segments Stores HH Uses Reward/Loyalty/Discount Cards Shop H&M 1-2 Times Lst 4 Wk. Shop BJ's Wholesale Club Lst 4Wk Shop Sam's Club 4 - 9 Times Lst 4Wk Shop Costco Lst 4Wk Shop Sam's Club Lst 4Wk Shop H.E.B. Pantry 4-9 Times Lst 4Wk

Symphony IRI Symphony IRI: Loyal Target Buyers Symphony IRI: Loyal Walmart Buyers

Shopper Segments Bought Any Women's Lingerie Last 12M Household Owns Home Theater Equipment: Sub-Woofer Bought Men's Apparel and Accessries Last 12M Household Owns Home Theater Equipment: Turntable Bought Women's Apparel/Accessories Last 12M Household Owns Internet Router HH Bought Children's Clothing Last 12 Month Household Plans to Purchase 4K Ultra HD Television Set Household Bought Last 12M - Vinyl Flooring - Sheet or Tile I'm 1st of Friends Have New Electronic Equip Household Furnishings - Household Spent $51 - $100 Last 12M Made Purchase at Department/Discount Store Last 3 Months HH Has 1 Cat Next Vehicle Purchase Type - Car Household Has at Least 1 Dog Next Vehicle Purchase Type - Sport Utility Vehicle (SUV) Household Owns Hard Drive/Solid State Drive (SSD) - External Next Vehicle Purchase Type - Truck/Pickup Household Owns Home Theater Equipment: Other Speaker(s) Last Automobile Purchase - Joint Decision w/ Other Household Owns Home Theater Equipment: Outdoor Last Household Products Purchase - Joint Decision w/ Other Speaker(s) Own or Play Video Games Household Owns Home Theater Equipment: Portable Owns Tablet Speaker(s) Spent $200+ on Watch for Self Last 12M Household Owns Home Theater Equipment: Receiver/Amplifier Visited WebSite: Amazon Sites Last 3Month Household Owns Home Theater Equipment: Shelf Stereo Visited WebSite: Any Apparel Last 3Month System Visited WebSite: Any Jewelry/Luxury Goods/Accessories Last 3M Household Owns Home Theater Equipment: Soundbar Visited WebSite: Any Toys Last 3Month

Travel Activities Vacation Activities - Like To Do - Boating Vacation Activities - Like To Do - Playing Golf Vacation Activities - Like To Do - Camping/Hiking Vacation Activities - Like To Do - Shopping Vacation Activities - Like To Do - Fine Dining Vacation Activities - Like To Do - Sightseeing Vacation Activities - Like To Do - Fishing Vacation Activities - Like To Do - Snow Skiing/Snow Boarding Vacation Activities - Like To Do - Gambling Vacation Activities - Like To Do - Visit a Spa Vacation Activities - Like To Do - Go To The Beach Vacation Activities - Like To Do - Water Sports

65 Neustar AdAdvisor Reference Guide

Travel (continued) Car Rental Rent Any Vehicle Last 12M From: Alamo Rent Any Vehicle Last 12M From: Thrifty Rent Any Vehicle Last 12M From: Avis Rent Vehicle Most Last 12M From: Alamo Rent Any Vehicle Last 12M From: Budget Rent Vehicle Most Last 12M From: Avis Rent Any Vehicle Last 12M From: Dollar Rent Vehicle Most Last 12M From: Budget Rent Any Vehicle Last 12M From: Enterprise Rent Vehicle Most Last 12M From: Enterprise Rent Any Vehicle Last 12M From: Hertz Rent Vehicle Most Last 12M From: Hertz Rent Any Vehicle Last 12M From: National

Casino Gambling Gambled in Indian Reservation Casino Last 12M Gambled in Las Vegas Casino Last 12M

Cruises Cruise Line Used Last 3 Years: Carnival Cruise Ship Vacation - Amt Spent Per Person Last Cruise: Cruise Line Used Last 3 Years: Royal Caribbean >$3k Cruise Ship Vacation - # Nights Spent Last Cruise: 3-5 Took Cruise Vacation to Eastern Caribbean Last 3 Yrs Cruise Ship Vacation - # Nights Spent Last Cruise: 6-9 Took Cruise Vacation to Western Caribbean Last 3 Yrs Cruise Ship Vacation - Amt Spent Per Person Last Cruise: Would Consider Cruise Of 3 Days Or Longer $1k-$2k Would Not Consider Cruise Of 3 Days Or Longer Cruise Ship Vacation - Amt Spent Per Person Last Cruise: $2k-$3k

Domestic Air Travel Domestic Travel - Any Trip - Airline Last 12M: American Airlines Domestic Travel - Last Trip - Airline Last 12M: Southwest Domestic Travel - Any Trip - Airline Last 12M: Delta Domestic Travel - Last Trip - Airline Last 12M: United Airlines Domestic Travel - Any Trip - Airline Last 12M: JetBlue Airways Domestic Travel - Other Trip - Airline Last 12M: American Airlines Domestic Travel - Any Trip - Airline Last 12M: Southwest Domestic Travel - Other Trip - Airline Last 12M: Delta Domestic Travel - Any Trip - Airline Last 12M: United Airlines Domestic Travel - Other Trip - Airline Last 12M: Southwest Domestic Travel - Last Trip - Airline Last 12M: American Airlines Domestic Travel - Other Trip - Airline Last 12M: United Airlines Domestic Travel - Last Trip - Airline Last 12M: Delta

Frequent Flyer Programs Currently Enrolled in Frequent Flyer Program Enrolled in Southwest Frequent Flyer Program Enrolled in American Frequent Flyer Program Enrolled in United Frequent Flyer Program Enrolled in Delta Frequent Flyer Program Not Enrolled in Frequent Flyer Program

Hotels for Any Travel Domestic Travel Last 12M: Any Marriott Domestic Travel Last 12M: Comfort Suites Domestic Travel Last 12M: Any Hilton Domestic Travel Last 12M: Courtyard By Marriott Domestic Travel Last 12M: Any Holiday Inn Domestic Travel Last 12M: Days Inn Domestic Travel Last 12M: Best Western Domestic Travel Last 12M: Embassy Suites Domestic Travel Last 12M: Comfort Inn Domestic Travel Last 12M: Fairfield Inn

66 Neustar AdAdvisor Reference Guide

Travel (continued) Hotels for Any Travel (continued) Domestic Travel Last 12M: Hampton Inn Domestic Travel Last 12M: Hyatt Domestic Travel Last 12M: Hilton Domestic Travel Last 12M: La Quinta Domestic Travel Last 12M: Holiday Inn Domestic Travel Last 12M: Marriott Domestic Travel Last 12M: Holiday Inn Express

Hotels for Business Travel Domestic Travel For Business Last 12M: Any Hilton Domestic Travel For Business Last 12M: Marriott Domestic Travel For Business Last 12M: Any Marriott

Hotels for Personal Travel Domestic Travel For Personal Last 12M: Any Hilton Domestic Travel For Personal Last 12M: Hampton Inn Domestic Travel For Personal Last 12M: Any Holiday Inn Domestic Travel For Personal Last 12M: Hilton Domestic Travel For Personal Last 12M: Any Marriott Domestic Travel For Personal Last 12M: Holiday Inn Domestic Travel For Personal Last 12M: Best Western Domestic Travel For Personal Last 12M: Holiday Inn Express Domestic Travel For Personal Last 12M: Comfort Inn Domestic Travel For Personal Last 12M: Marriott

Hotel Rewards Program Enrolled in a Hotel Loyalty/Rewards Program Hotel Loyalty/Rewards Programs-Member Of: Marriott Rewards Hotel Loyalty/Rewards Programs-Member Of: Choice Privileges Hotel Loyalty/Rewards Programs-Member Of: Starwood Preferred Hotel Loyalty/Rewards Programs-Member Of: Hilton Hhonors Hotel Loyalty/Rewards Programs-Member Of: Wyndham Rewards Hotel Loyalty/Rewards Programs-Member Of: IHG Rewards Club

International Air Travel Foreign Travel - Any Trip - Airline Last 3 Years: American Foreign Travel - Last Trip - Airline Last 3 Years: Delta Foreign Travel - Any Trip - Airline Last 3 Years: Delta Foreign Travel - Last Trip - Airline Last 3 Years: Foreign Based Foreign Travel - Any Trip - Airline Last 3 Years: JetBlue Airways Foreign Travel - Last Trip - Airline Last 3 Years: United Foreign Travel - Any Trip - Airline Last 3 Years: United Foreign Travel - Last Trip - Airline Last 3 Years: Us Based Foreign Travel - Any Trip - Airline Last 3 Years: Us Based Foreign Travel - Other Trip - Airline Last 3 Years: American Foreign Travel - Last Trip - Airline Last 3 Years: American Foreign Travel - Other Trip - Airline Last 3 Years: Delta

Planning Used a Travel Agent for Travel Arrangements

Theme Parks Attended Any Disney (FL) Theme Park Last 12M Visit Disney World (FL) Magic Kingdom Last 12M Attended Any Universal Studios Theme Park Last 12M Visit Disneyland (Ca) Last 12M Visit Disney World (FL) Animal Kingdom Last 12M Visit Six Flags Last 12M Visit Disney World (FL) Epcot Last 12M Visited Any Theme Parks Last 12M

67 Neustar AdAdvisor Reference Guide

Travel (continued) Train/Rail Travel Foreign Travel - in the Last Trip in the Last 3 Years by Railroad

Web Browsing Auto Sites Visit Auto Intent Website im the Last 30 Days Visit Popular Auto Website in Last 30 Days Visit Car Shopping Website in Last 30 Days Visited Website: Volkswagen Group Last 3 Months

Cooking Sites Visit Cookingchanneltv.com in the Last 30 Days Visit Foodnetwork.com in the Last 30 Days Visit Eater.com within the last 3 months Visited Website: Fexy Last 3 Months

Entertainment Sites Visit Ancestry.com Last 30 Days Visit People.com in the Last 30 Days Visits to Ancestry.com Last 30 Days: 1-5 Visit Reddit.com Last 30 Day Visit Audible.com within the last 3 months Visit Ticketmaster.com in the Last 30 Days Visit Buzzfeed.com Last 30 Days Visit Variety.com within the last 3 months Visit Buzzfeed.com Last 7 Days Visited WebSite: AE.com Last 3 Months Visit Fandango.com in the Last 30 Days Visited WebSite: Billboard Sites Last 3 Months Visit Hgtv.com in the Last 7 Days Visited WebSite: CNN Entertainment Last 3 Months Visit Hulu.com in the Last 30 Days Visited Website: Directexpose.com Last 3 Months Visit Imdb.com in the Last 30 Days Visited WebSite: Disney Entertainment Last 3 Months Visit Live Nation Network within the last 3 months Visited WebSite: Disney Lifestyle Last 3 Months Visit Movies.com Last 30 Days Visited WebSite: Disneyplus.com Last 3 Months Visit Netflix.com in the Last 30 Days Visited WebSite: Last.fm Music Last 3 Months Visit Pandora.com in the Last 30 Days

Gaming Sites Visited WebSite: Betonline.ag Last 3 Months Visited WebSite: IGN Entertainment Last 3 Months Visited WebSite: Future Games Last 3 Months Visited WebSite: Valve Corporation within the last 3 months

Information Sites Likely to Visit Hgtv.com in the Last 30 Days Visit Google.com in the Last 30 Days Visit Accuweather.com in the Last 30 Days Visit Health Information Site in the Last 30 Days Visit Aol.com in the Last 30 Days Visit Indeed.com Last 30 Days Visit Bing.com in the Last 30 Days Visits to Indeed.com Last 30 Days: 1-5 Visit Careerbuilder.com in the Last 30 Days Visit Indeed.com Last 7 Days Visit Consumerreports.Org in the Last 30 Days Visit Mapquest.com in the Last 30 Days Visit Coupons.com in the Last 30 Days Visit Monster.com in the Last 30 Days Visit Creditkarma.com Last 30 Days Visit Msnbc.com in the Last 7 Days Visits to Creditkarma.com Last 30 Days: 1-5 Visit Realtor.com in the Last 30 Days Visit Creditkarma.com Last 7 Days Visit Tmz.com in the Last 30 Days

68 Neustar AdAdvisor Reference Guide

Web Browsing (continued) Information Sites (continued) Visit USNews.com within the last 3 months Visited WebSite: Healthtopquestions.com Last 3 Months Visit VICE.com within the last 3 months Visited WebSite: Investing.com Last 3 Months Visit Washingtonpost.com in the Last 7 Days Visited WebSite: MapQuest Last 3 Months Visit Weather.com in the Last 30 Days Visited WebSite: Mediavine Family Last 3 Months Visited Visit Weatherbug.com in the Last 30 Days WebSite: Mediavine Finance Last 3 Months Visit Whitepages.com in the Last 30 Days Visited WebSite: Neuvoo Inc. Last 3 Months Visit Wikipedia.org in the Last 30 Days Visited Website: Smartasset.com Last 3 Months Visit Yahoo.com in the Last 30 Days Visited Website: Thoughtco.com Last 3 Months Visit Yellowpages.com in the Last 30 Days Visited WebSite: U.S. Government Healthcare Sites Visited WebSite: AutoGuide.com Group Last 3 Months Last 3 Months Visited Website: Bestreviews.guide Last 3 Months Visited Website: Weather.gov Last 3 Months Visited Website: Enotes.com Last 3 Months Visited WebSite: Yahoo U.S. Homepages Last 3 Months Visited WebSite: Everyday Health Group Last 3 Months

Internet Likely to Visit Diynetwork.com Lst 30D Visited Website: Convertkit.com Last 3 Months Visit NBC.com Lst 7D Visited WebSite: Dropbox Sites Last 3 Months Visit Pinterest.com Lst 7D Visited WebSite: Fitbit.com Last 3 Months Visit Popular Travel Website Last 7 Days Visited WebSite: Humana Last 3 Months Visit Realtor.com Lst 7D Visited WebSite: Liberty Mutual Personal Insurance Last 3 Months Visited Last 30 Days: Telemundo.com Visited Website: Mercari.com Last 3 Months Visit Tmz.com Lst 7D Visited WebSite: Ratemyprofessors.com Last 3 Month Visit Yelp.com Lst 7D Visited Website: Slickdeals.Net Last 3 Months Visits to Accuweather.com Lst 30D:16+ Visited WebSite: Survata.com Last 3 Months Visits to Allrecipes.com Lst 30D:6+ Visited Website: Surveymonkey.com Last 3 Months Visits to Nfl.com Lst 30D:6+ Visited WebSite: Teamviewer.com Last 3 Months Visited Website: Cheapprice.sale Last 3 Months Visited WebSite: WhatsApp Last 3 Months

News Sites Visit ABC.com in the Last 30 Days Visited WebSite: CNN Business Last 3 Months Visited WebSite: ABC Local Last 3 Months Visited WebSite: MSNBC TV Last 3 Months Visit BBC.com in the Last 30 Days Visited WebSite: NBCNews.com Politics Last 3 Months Visit CBS.com in the Last 30 Days Visited WebSite: New York Times Digital Last 3 Months Visit CNN.com in the Last 30 Days Visited WebSite: NY Times Fashion & Style Last 3 Months Visit Fox.com in the Last 30 Days Visited Website: Patch.com Last 3 Months Visit Foxnews.com in the Last 30 Days Visited WebSite: Politico Last 3 Months Visited WebSite: USA Visit Msnbc.com in the Last 30 Days Today Life Last 3 Months Visit NBC.com in the Last 30 Days Visited WebSite: Variety Media Last 3 Months Visit Nytimes.com in the Last 30 Days Visited WebSite: Washingtonexaminer.com Last 3 Months Visit Usatoday.com in the Last 30 Days Visited WebSite: WIRED Media Group Last 3 Months Visit Washingtonpost.com in the Last 30 Days Visited WebSite: Ziff Media Group Last 3 Months Visits to Washingtonpost.com Last 30 Days: 6+

69 Neustar AdAdvisor Reference Guide

Web Browsing (continued)

Real Estate Sites Visit Trulia.com in the Last 30 Days Visit Zillow.com in the Last 7 Days Visit Trulia.com in the Last 7 Days Visits To Zillow.com: in the Last 30 Days: 1-5 Visit Zillow.com in the Last 30 Days Visits To Zillow.com: in the Last 30 Days: 6-15

Retail Sites Shopped Online at Costc Visit T-Mobile.com in the Last 30 Days Shopped Online at Bed Bath & Beyond Visit Verizon.com in the Last 30 Days Shopped Online at Etsy Visited WebSite: Ashley Furniture Industries, Inc. Last 3 Months Shopped Online/Phone/Mail Last 3 Months - Etsy Visited Website: Basspro.com Last 3 Months Shopped Online at Jcpenney.com Visited WebSite: Best Buy Last 3 Months Visit Amazon.com in the Last 30 Days Visited WebSite: Guitar Center, Inc. Last 3 Months Visit Att.com (AT&T) in the Last 30 Days Visited WebSite: HSN.com Last 3 Months Visit Barnesandnoble.com in the Last 30 Days Visited WebSite: L.L. Bean, Inc. Last 3 Months Visit Bestbuy.com in the Last 30 Days Visited WebSite: Neiman Marcus Last 3 Months Visit Craigslist.org in the Last 30 Days Visited WebSite: Newegg.com Last 3 Months Visit Dell.com in the Last 30 Days Visited Website: Partycity.com Last 3 Months Visit Disney.com in the Last 30 Days Visited WebSite: Recreational Equipment Inc. (REI) Last 3 Visit Ebay.com in the Last 30 Days Months Visit Footlocker.com within the last 3 months Visited WebSite: Roku.com Last 3 Months Visit Overstock.com in the Last 30 Days Visited WebSite: Samsung USA Last 3 Months Visit Qvc.com in the Last 30 Days Visited Website: Tirerack.com Last 3 Months Visit Sprint.com (Nextel.com) in the Last 30 Days

Services Sites Visited AAA within the last 3 months Visited WebSite: Comcast.net Last 3 Months Visited H&Rblock.com within the last 3 months Visited WebSite: Express Scripts, Inc. Last 3 Months Visit Hotmail.com in the Last 30 Days Visited Website: Instacart.com Last 3 Months Visited Office.com within the last 3 months Visited Website: Schwab.com Last 3 Months Visit Paypal.com in the Last 30 Days Visited WebSite: Squareup.com Last 3 Months Visits to Realtor.com Last 30D: 1-5 Visited WebSite: Stamps.com Inc. Last 3 Months Visited TDAmericanitrade.com within the last 3 months Visited WebSite: Stripe.com Last 3 Months Visited Texas.gov within the last 3 months Visited Website: Vanguard.com Last 3 Months Visited WebSite: Aetna.com Last 3 Months

Social Sites Social Media/Ntwrkng Wbstes-Media Follwed: Sports/Athletes Visit Linkedin.com in the Last 30 Days Tumblr.com Last 30D Visit Twitter.com in the Last 30 Days Visit Evite.com in the Last 30 Days Visit Youtube.com in the Last 30 Days Visit Facebook.com in the Last 30 Days Visited Website: Google Groups within the last 3 months Visit Instagram.com in the Last 30 Days Visits To Instagram.com in the Last 30 Days: 1-5 Visit Instagram.com in the Last 7 Days Visits To Instagram.com in the Last 30 Days: 16+

70 Neustar AdAdvisor Reference Guide

Web Browsing (continued)

Social Sites (continued) Visits To Instagram.com in the Last 30 Days: 6-15 Visited WebSite: Nextdoor Last 3 Months Visits To Twitter.com in the Last 30 Days: 16+

Sports Sites Visit Cbs.Sportsline.com in the Last 7 Days Visit Nba.com in the Last 30 Days Visit Espn.com in the Last 30 Days Visit Nba.com Lst 7D Visit Foxsports.com in the Last 30 Days Visit Nfl.com in the Last 30 Days Visit Mlb.com in the Last 30 Days

Television View Last Week - Bob's Burgers (Fox) View the Early Show (CBS): 5X/Wk. View Last Week - The Blacklist (NBC)

Travel Sites Visited Cheapflights Sites within the last 3 months Visited Popular Travel Website in the Last 30 Days Visited Hertz.com within the last 3 months Visited WebSite: Mediavine Travel Last 3 Months Visited Tripadvisor.com in the Last 30 Days Visited WebSite: USA Today Travel Last 3 Months

71 Neustar AdAdvisor Reference Guide

CATEGORY AdAdvisor ElementOne Audiences AdAdvisor is based on the 172 segments in the Neustar ElementOne Analytics Platform, which analyzes authoritative data on customer demographics, attitudes and lifestyles, preferences and buying patterns, and interests and media patterns from millions of US residents. The resulting segments are far more homogeneous than standard off-the-shelf propensity segments, which means that households in each segment are more likely to exhibit similar behavior than with one-size-fits-all segments. ElementOne enables you to identify and reach your best audiences with ultimate precision. ElementOne’s granular segmentation system groups homogenous clusters of US households into highly predictive and actionable customer segments that can be leveraged in real time for both online and offline audience targeting.

72 Neustar AdAdvisor Reference Guide

What Will You Do with AdAdvisor? ElementOne gives you unmatched granularity on consumer attributes and behaviors at the individual household level for the best coverage, scale and actionability. ¡ Identify your best customers by leveraging our audience data across 172 segments. ¡ Find verified, offline demographic segments like High Income City Middle Aged Home Owners With Children, High Income Suburban Middle Aged Renters With Children, and High Income Suburban Retired Home Owners Without Children. ¡ Create a target audience with the highest likelihood to positively respond to your brand and message. ¡ Extend your reach by identifying your best prospects and customers and creating lookalike audiences.

AUDIENCE GROUPS

Our Element One audiences include 172 segments made up of households defined by demographics and behavioral attributes such as lifestyle preferences and brand affinities. Segments are divided by income levels, whether or not a household has children, and affinity for sports, dining, and device ownership.

73 Neustar AdAdvisor Reference Guide

AdAdvisor ElementOne Segment Names ElementOne Segment 001 - Affluent Suburban Middle Aged Home Owners Without Children ElementOne Segment 002 - Affluent Suburban Middle Aged Home Owners With Children ElementOne Segment 003 - Affluent Suburban Middle Aged Home Owners With Children ElementOne Segment 004 - Affluent City Middle Aged Home Owners and Renters With Children ElementOne Segment 005 - Affluent Rural Middle Aged Home Owners Without Children ElementOne Segment 006 - Affluent Suburban Middle Aged Home Owners and Renters With and Without Children ElementOne Segment 007 - Affluent City Older Home Owners With and Without Children ElementOne Segment 008 - Affluent Suburban Retired Home Owners With and Without Children ElementOne Segment 009 - Affluent Rural Older Home Owners and Renters With and Without Children ElementOne Segment 010 - Affluent Suburban Younger Home Owners With Children ElementOne Segment 011 - Affluent Rural Older Home Owners With Children ElementOne Segment 012 - Affluent Urban Middle Aged Home Owners and Renters With and Without Children ElementOne Segment 013 - Affluent Suburban Older Home Owners and Renters With and Without Children ElementOne Segment 014 - Affluent Suburban Middle Aged Home Owners and Renters Without Children ElementOne Segment 015 - Affluent Suburban Older Home Owners Without Children ElementOne Segment 016 - Affluent Suburban Middle Aged Home Owners Without Children ElementOne Segment 017 - Affluent Rural Middle Aged Home Owners Without Children ElementOne Segment 018 - Affluent Suburban Middle Aged Home Owners With Children ElementOne Segment 019 - Affluent City Middle Aged Home Owners Without Children ElementOne Segment 020 - Affluent Suburban Middle Aged Home Owners With Children ElementOne Segment 021 - Affluent City Middle Aged Home Owners With Children ElementOne Segment 022 - Affluent Rural Middle Aged Home Owners With Children ElementOne Segment 023 - Affluent Rural Younger Home Owners With Children ElementOne Segment 024 - Affluent City Older Home Owners Without Children ElementOne Segment 025 - Affluent Suburban Middle Aged Renters With Children ElementOne Segment 026 - Affluent City Younger Home Owners and Renters With and Without Children ElementOne Segment 027 - High Income Suburban Younger Renters Without Children ElementOne Segment 028 - High Income Suburban Retired Home Owners Without Children ElementOne Segment 029 - High Income Suburban Retired Home Owners Without Children ElementOne Segment 030 - High Income Suburban Older Home Owners Without Children ElementOne Segment 031 - High Income Rural Older Home Owners Without Children ElementOne Segment 032 - High Income Urban Older Home Owners With and Without Children ElementOne Segment 033 - High Income Rural Older Home Owners Without Children ElementOne Segment 034 - High Income Suburban Middle Aged Home Owners Without Children ElementOne Segment 035 - High Income Suburban Middle Aged Home Owners With Children ElementOne Segment 036 - High Income Suburban Middle Aged Home Owners With Children ElementOne Segment 037 - High Income Suburban Middle Aged Home Owners Without Children ElementOne Segment 038 - High Income City Middle Aged Home Owners With Children ElementOne Segment 039 - High Income Suburban Middle Aged Home Owners With Children ElementOne Segment 040 - High Income Rural Middle Aged Home Owners With Children

74 Neustar AdAdvisor Reference Guide

AdAdvisor ElementOne Segment Names (continued) ElementOne Segment 041 - High Income Suburban Middle Aged Home Owners With Children ElementOne Segment 042 - High Income Suburban Younger Home Owners With Children ElementOne Segment 043 - High Income City Younger Home Owners With Children ElementOne Segment 044 - High Income Suburban Younger Home Owners With Children ElementOne Segment 045 - High Income Suburban Older Renters Without Children ElementOne Segment 046 - Affluent Urban-Core Middle Aged Renters With and Without Children ElementOne Segment 047 - High Income Suburban Younger Renters With and Without Children ElementOne Segment 048 - High Income Urban Middle Aged Renters With and Without Children ElementOne Segment 049 - High Income Urban Younger Home Owners With and Without Children ElementOne Segment 050 - Affluent Urban-Core Middle Aged Home Owners and Renters With Children ElementOne Segment 051 - High Income Rural Middle Aged Home Owners With Children ElementOne Segment 052 - High Income Urban Younger Renters With and Without Children ElementOne Segment 053 - High Income City Younger Home Owners Without Children ElementOne Segment 054 - High Income City Retired Home Owners Without Children ElementOne Segment 055 - High Income Rural Retired Home Owners Without Children ElementOne Segment 056 - High Income Suburban Younger Home Owners With Children ElementOne Segment 057 - High Income City Retired Home Owners and Renters Without Children ElementOne Segment 058 - High Income Rural Younger Renters With and Without Children ElementOne Segment 059 - High Income City Younger Renters With Children ElementOne Segment 060 - High Income Suburban Retired Home Owners Without Children ElementOne Segment 061 - High Income Rural Retired Home Owners Without Children ElementOne Segment 062 - High Income Suburban Older Home Owners Without Children ElementOne Segment 063 - High Income City Older Home Owners Without Children ElementOne Segment 064 - High Income Rural Older Home Owners Without Children ElementOne Segment 065 - High Income Suburban Middle Aged Home Owners Without Children ElementOne Segment 066 - High Income City Middle Aged Home Owners Without Children ElementOne Segment 067 - High Income Rural Middle Aged Home Owners Without Children ElementOne Segment 068 - High Income Suburban Middle Aged Home Owners Without Children ElementOne Segment 069 - High Income Suburban Middle Aged Home Owners With Children ElementOne Segment 070 - High Income City Middle Aged Home Owners With and Without Children ElementOne Segment 071 - High Income Suburban Middle Aged Home Owners With Children ElementOne Segment 072 - High Income Rural Middle Aged Home Owners With Children ElementOne Segment 073 - High Income Rural Younger Home Owners With Children ElementOne Segment 074 - High Income Suburban Younger Home Owners With Children ElementOne Segment 075 - High Income Suburban Retired Home Owners and Renters Without Children ElementOne Segment 076 - High Income Suburban Middle Aged Renters Without Children ElementOne Segment 077 - High Income Suburban Middle Aged Renters With Children ElementOne Segment 078 - Middle Income Suburban Younger Renters With Children ElementOne Segment 079 - Middle Income Rural Retired Home Owners Without Children ElementOne Segment 080 - Middle Income Urban Middle Aged Home Owners Without Children

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AdAdvisor ElementOne Segment Names (continued) ElementOne Segment 081 - Middle Income City Younger Home Owners and Renters With Children ElementOne Segment 082 - Middle Income Urban Older Renters With and Without Children ElementOne Segment 083 - High Income Suburban Middle Aged Renters With Children ElementOne Segment 084 - Middle Income Urban Younger Renters With Children ElementOne Segment 085 - Middle Income City Older Home Owners With Children ElementOne Segment 086 - Middle Income Urban Older Home Owners Without Children ElementOne Segment 087 - Middle Income City Older Renters With and Without Children ElementOne Segment 088 - High Income Urban-Core Middle Aged Renters With Children ElementOne Segment 089 - Middle Income Rural Middle Aged Home Owners With Children ElementOne Segment 090 - Middle Income Suburban Older Home Owners With Children ElementOne Segment 091 - Middle Income Suburban Retired Home Owners Without Children ElementOne Segment 092 - Middle Income Suburban Older Home Owners Without Children ElementOne Segment 093 - Middle Income Rural Older Home Owners Without Children ElementOne Segment 094 - Middle Income City Middle Aged Home Owners Without Children ElementOne Segment 095 - Middle Income Suburban Middle Aged Home Owners With Children ElementOne Segment 096 - Middle Income City Younger Renters Without Children ElementOne Segment 097 - Middle Income Suburban Younger Home Owners With Children ElementOne Segment 098 - Middle Income Suburban Younger Home Owners With and Without Children ElementOne Segment 099 - Middle Income Urban Middle Aged Home Owners Without Children ElementOne Segment 100 - Middle Income Urban-Core Younger Renters Without Children ElementOne Segment 101 - Middle Income Urban Middle Aged Renters With Children ElementOne Segment 102 - Middle Income Urban-Core Retired Home Owners and Renters Without Children ElementOne Segment 103 - Middle Income Rural Middle Aged Home Owners Without Children ElementOne Segment 104 - Middle Income Suburban Older Renters Without Children ElementOne Segment 105 - Middle Income Suburban Middle Aged Home Owners and Renters Without Children ElementOne Segment 106 - Middle Income Suburban Retired Home Owners Without Children ElementOne Segment 107 - Middle Income City Retired Home Owners Without Children ElementOne Segment 108 - Middle Income Urban Middle Aged Renters With and Without Children ElementOne Segment 109 - Moderate Income Urban Older Renters Without Children ElementOne Segment 110 - Middle Income Suburban Retired Home Owners Without Children ElementOne Segment 111 - Middle Income City Retired Home Owners Without Children ElementOne Segment 112 - Middle Income Rural Retired Home Owners Without Children ElementOne Segment 113 - Middle Income City Retired Home Owners Without Children ElementOne Segment 114 - Middle Income Suburban Older Home Owners Without Children ElementOne Segment 115 - Middle Income City Older Home Owners Without Children ElementOne Segment 116 - Middle Income Rural Older Home Owners Without Children ElementOne Segment 117 - Middle Income Rural Older Home Owners With Children ElementOne Segment 118 - Middle Income Rural Middle Aged Home Owners Without Children ElementOne Segment 119 - Middle Income Rural Middle Aged Home Owners With Children ElementOne Segment 120 - Middle Income City Middle Aged Home Owners With Children

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AdAdvisor ElementOne Segment Names (continued) ElementOne Segment 121 - Middle Income Rural Younger Renters With Children ElementOne Segment 122 - Middle Income Suburban Younger Renters With Children ElementOne Segment 123 - Middle Income City Younger Renters With Children ElementOne Segment 124 - Middle Income Suburban Younger Renters With Children ElementOne Segment 125 - Middle Income Suburban Younger Home Owners With Children ElementOne Segment 126 - Middle Income City Younger Renters Without Children ElementOne Segment 127 - Middle Income Suburban Older Renters With Children ElementOne Segment 128 - Moderate Income Urban Younger Renters With Children ElementOne Segment 129 - Moderate Income Rural Younger Home Owners With Children ElementOne Segment 130 - Moderate Income Urban Younger Renters With Children ElementOne Segment 131 - Middle Income Urban Younger Renters Without Children ElementOne Segment 132 - Moderate Income Suburban Younger Renters Without Children ElementOne Segment 133 - Middle Income Suburban Younger Renters Without Children ElementOne Segment 134 - Middle Income Rural Older Home Owners and Renters With and Without Children ElementOne Segment 135 - Moderate Income City Middle Aged Renters With and Without Children ElementOne Segment 136 - Middle Income City Younger Home Owners With Children ElementOne Segment 137 - Moderate Income Rural Younger Renters With and Without Children ElementOne Segment 138 - Moderate Income City Middle Aged Home Owners Without Children ElementOne Segment 139 - Moderate Income Rural Older Renters Without Children ElementOne Segment 140 - Moderate Income Suburban Middle Aged Home Owners With Children ElementOne Segment 141 - Moderate Income Suburban Middle Aged Renters With Children ElementOne Segment 142 - Moderate Income Urban Older Home Owners With and Without Children ElementOne Segment 143 - Moderate Income Suburban Middle Aged Home Owners With Children ElementOne Segment 144 - Moderate Income Urban Younger Renters With Children ElementOne Segment 145 - Moderate Income Urban-Core Middle Aged Renters With Children ElementOne Segment 146 - Low Income Urban-Core Older Renters Without Children ElementOne Segment 147 - Low Income Suburban Retired Renters Without Children ElementOne Segment 148 - Moderate Income Urban-Core Middle Aged Renters With and Without Children ElementOne Segment 149 - Moderate Income Urban Younger Renters With and Without Children ElementOne Segment 150 - Moderate Income City Younger Renters Without Children ElementOne Segment 151 - Low Income Suburban Retired Home Owners Without Children ElementOne Segment 152 - Low Income Rural Retired Home Owners Without Children ElementOne Segment 153 - Low Income Urban Retired Home Owners Without Children ElementOne Segment 154 - Low Income Suburban Retired Renters Without Children ElementOne Segment 155 - Low Income City Retired Home Owners Without Children ElementOne Segment 156 - Low Income Rural Retired Home Owners Without Children ElementOne Segment 157 - Low Income Suburban Older Home Owners Without Children ElementOne Segment 158 - Low Income City Older Home Owners Without Children ElementOne Segment 159 - Low Income City Older Renters With and Without Children ElementOne Segment 160 - Low Income Rural Older Home Owners Without Children

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AdAdvisor ElementOne Segment Names (continued) ElementOne Segment 161 - Low Income Suburban Older Renters Without Children ElementOne Segment 162 - Low Income Urban Older Renters With and Without Children ElementOne Segment 163 - Low Income Suburban Older Renters Without Children ElementOne Segment 164 - Low Income Urban Middle Aged Renters Without Children ElementOne Segment 165 - Low Income Rural Middle Aged Home Owners and Renters With and Without Children ElementOne Segment 166 - Low Income Suburban Middle Aged Renters Without Children ElementOne Segment 167 - Low Income Urban Middle Aged Renters With Children ElementOne Segment 168 - Low Income Suburban Middle Aged Renters Without Children ElementOne Segment 169 - Low Income Urban Younger Renters With Children ElementOne Segment 170 - Low Income Rural Younger Renters With Children ElementOne Segment 171 - Low Income City Younger Renters With Children ElementOne Segment 172 - Low Income Suburban Younger Renters With Children

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CATEGORY AdAdvisor Financial Audiences AdAdvisor delivers Financial Audience data to you using two proprietary metrics: the Buying Power Score (BPS) and Net Asset Value (NAV) solutions. Both are based on verified offline data, but BPS measures a household’s disposable income while NAV measures a household’s liquid net worth.

We corroborate our data with billions of anonymized daily transactions to make sure you have the most accurate, up-to-date information available.

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BPS What Will You Do Marketers use BPS to gain insight into households with AdAdvisor? likely to have the disposable income to buy certain BPS enables you to quickly and accurately products—anything from a new sports car to a villa determine whether a consumer or household on Lake Como. BPS consists of 36 distinct scores will be interested in a product or service before measuring the ability of a household to pay for a initiating a more extensive evaluation process, product or service based on combined financial where NAV can help you target both high - and factors and disposable income. It enables you to tailor low-net-worth households across verticals like your offers and promotions to be more relevant to automotive, financial, retail, and travel. your audience, increasing conversions and ROI. No matter what products or services you’re BPS goes beyond simple income consideration, selling, AdAdvisor’s Financial Audiences can liability, or credit score to focus on how a household’s help you find the right audience for your offers. overall financial situation influences their ability to consume products and services—helping you ¡ Reach the right audience by targeting differentiate between groups of households that look identifying households with the appropriate identical but have considerably different purchasing level of disposable income. power. The metric combines aggregated credit ¡ Send the right offers by the BPS Grid to information with household-level demographics to determine which offers and services to send form predictive segments based on their likelihood to to which customers. respond to offers and make purchases.

NAV AUDIENCE GROUPS Marketers use NAV to drive targeting decisions on high net-worth and low net-worth households. This Our Financial audiences include: metric predicts liquid net worth at the household level. With NAV, marketers can identify high net-worth Buying Power Score | Net Asset Value and low net-worth households who are more likely to be interested in and able to afford certain types of products and services. NAV helps marketers understand the value of a Ready to Get Started? household’s liquid assets, such as stocks, bonds, cash and annuities. It is derived from detailed consumer For questions about our AdAdvisor data insights on their household investment and cash flow, or a customized audience recommendation, and enables companies to evaluate share of wallet, email our data advisors at potential product fit, and focus marketing and sales [email protected]. efforts online to those households with available For access to our free audience planning financial assets. tool, with more than 20,000 audiences at the most granular level, email [email protected].

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Buying Power Score Disposable Income: Average Household buys on Value

Disposable Income: High Household can afford Premium goods

Disposable Income: Low Household buys on a Budget

Financial Institutions Has Financial Accounts With American Express Has Financial Accounts With Other Multi-National Has Financial Accounts With Ameriprise Financial Financial Institution Has Financial Accounts With Any Federal Credit Union Has Financial Accounts With Other National Financial Institution Has Financial Accounts With Bank of America Has Financial Accounts With Other Regional Financial Institution Has Financial Accounts With Branch Banking and Trust Has Financial Accounts With PNC Bank Has Financial Accounts With Capital One Has Financial Accounts With Principal Financial Has Financial Accounts With Charles Schwab Has Financial Accounts With Raymond James & Associates Has Financial Accounts With Chase Has Financial Accounts With Regions Bank Has Financial Accounts With Citibank Has Financial Accounts With Scottrade Has Financial Accounts With Citizens Bank Has Financial Accounts With Some Other Financial Institution Has Financial Accounts With Discover Has Financial Accounts With Suntrust Bank Has Financial Accounts With E-Trade Has Financial Accounts With TD Ameritrade Has Financial Accounts With Edward Jones Financial Advisors Has Financial Accounts With TD Bank Has Financial Accounts With Fidelity Has Financial Accounts With US Bank Corp Has Financial Accounts With Fifth Third Bank Has Financial Accounts With USAA Has Financial Accounts With GMAC/Ally Bank Has Financial Accounts With Wells Fargo Has Financial Accounts With JPMorgan Chase Has Accounts with Institution - Vanguard: Investment Account/ Has Financial Accounts With KeyBank Financial Advisor Services Has Financial Accounts With Merrill Lynch Has Accounts with Institution - Vanguard: IRA or other Has Financial Accounts With Morgan Stanley Smith Barney Retirement Account Has Financial Accounts With Other Local Financial Institution

Net Asset Value $0 - $24,999 $250,000 - $499,999 $1,000,000 - $1,999,999 $50,000 - $74,999 $100,000 - $249,999 $500,000 - $749,999 $2,000,000 or more $75,000 - $99,999 $25,000 - $49,999 $750,000 - $999,999

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CATEGORY AdAdvisor Household Demographics AdAdvisor’s Household Demographics Audiences allow brands to leverage household-based demographic insights to better understand their customers and deliver personalized experiences. Our proprietary identity methodology allows marketers to link the industry’s largest repository of authoritative fractional identifiers to online cookies and mobile devices for 220 million adults in the U.S. With over 200 one-to-one demographic audiences tied to an authoritative Neustar OneID, clients can syndicate and activate audiences on TV Platforms (MVPDs, Over- The-Top/Video-on-Demand), Website Personalization and Optimization Platforms, and Mobile or Desktop Inventory Providers.

Our Sources Our extensive data repository contains more than 100 million U.S. households with up to seven household members associated to a specific consumer record. Each record is normalized via our proprietary onboarding process and then corroborated by numerous exclusive data source partnerships to create a standard taxonomy of demographic audiences. These datasets are updated on a monthly basis to ensure that the audiences reflect accurate household data so you can syndicate anywhere on a custom basis with a two-week turnaround for defining your target, pricing the target, and then building and syndicating to the target platform. Additionally, we adhere to “privacy by design” principles to ensure that our anonymized linkages never personally identify a consumer throughout this entire process.

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By tapping into our insights into the consumer market, you can: ¡ Leverage demographic audiences based on Household Property to reach consumers who have recently relocated, or are in-market for home improvement-related products. ¡ Utilize demographic audiences based on dwelling unit type to determine which consumers live in Apartments, Condos, or Residential areas.

AUDIENCE GROUPS

Our Household Demographics audiences include:

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Household Composition

Gender Presence of Female Presence of Male

Household Size 1 person in living unit 5 persons in living unit 2 persons in living unit 6 persons in living unit 3 persons in living unit 7 persons in living unit 4 persons in living unit 8 or more persons in living unit

Presence of Adults 1 adult in living unit Presence of Adult 35-44 2 adults in living unit Presence of Adult 45-54 3 adults in living unit Presence of Adult 55-64 4 adults in living unit Presence of Adult 65-74 5 adults in living unit Presence of Adult 75+ 6 adults in living unit Presence of Adult Female 19+ 7 adults in living unit Presence of Adult Female 19-24 8 or more adults in living unit Presence of Adult Female 25-34 Presence of 1 Adult Female Presence of Adult Female 35-44 Presence of 1 Adult Female and 1 Adult Male Presence of Adult Female 45-54 Presence of 1 Adult Female and Children Presence of Adult Female 55-64 Presence of 1 Adult Female, 1 Adult Male, and Children Presence of Adult Female 65-74 Presence of 1 Adult Male Presence of Adult Female 75+ Presence of 1 Adult Male and Children Presence of Adult Male 19+ Presence of 2 or more Adult Females Presence of Adult Male 19-24 Presence of 2 or more Adult Females and Children Presence of Adult Male 25-34 Presence of 2 or more Adult Males Presence of Adult Male 35-44 Presence of 2 or more Adult Males and Children Presence of Adult Male 45-54 Presence of Adult 19+ Presence of Adult Male 55-64 Presence of Adult 19-24 Presence of Adult Male 65-74 Presence of Adult 25-34 Presence of Adult Male 75+

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Household Composition (continued) Presence of Children 1 child in living unit Presence of Child 4-6: Female 2 children in living unit Presence of Child 4-6: Male 3 children in living unit Presence of Child 4-6: None 4 children in living unit Presence of Child 7-9 5 children in living unit Presence of Child 7-9: Female 6 children in living unit Presence of Child 7-9: Male 7 children in living unit Presence of Child 7-9: None 8 or more children in living unit Presence of Child 10-12 Children in HH: Age 12 to 17 Presence of Child 10-12: Female Number of Children in HH: One or More Presence of Child 10-12: Male Presence of Child 0-18 Presence of Child 10-12: None Presence of Child 0-18: Female Presence of Child 13-15 Presence of Child 0-18: Male Presence of Child 13-15: Female Presence of Child 0-18: None Presence of Child 13-15: Male Presence of Child 0-3 Presence of Child 13-15: None Presence of Child 0-3: Female Presence of Child 16-18 Presence of Child 0-3: Male Presence of Child 16-18: Female Presence of Child 0-3: None Presence of Child 16-18: Male Presence of Child 4-6 Presence of Child 16-18: None

Household Income Household Income Range $1,000-$14,999 $60,000-69,999 $15,000-19,999 $70,000-79,999 Less than $20,000 household income range $75,000-$99,999 household income range $20,000-$39,999 household income range $80,000-89,999 $20,000-24,999 $90,000-99,999 $25,000-29,999 $100,000-$149,999 household income range $30,000-34,999 $100,000-119,999 $35,000-39,999 $120,000-139,999 $40,000-$49,999 household income range $140,000-159,999 $40,000-44,999 $150,000+ household income range $45,000-49,999 $160,000-179,999 $50,000-$74,999 household income range $180,000 + $50,000-59,999

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Household Insights Direct Mail Responder Yes - Direct Mail Responder

Household Member Language Preference Household Member Speaks English Household Speaks Spanish

Presence of Home-based Business Yes - Home-based Business

Household Occupations Household Member Occupation Accountants/CPA Military Architects Nurse Attorneys Opticians/Optometrist Beauty Pharmacist Business Owner Professional Driver Chiropractors Professional/Technical Civil Servant Psychologist Clergy Real Estate Clerical/Office Retail Sales Computer Professional Retired Counselors Sales/Marketing Dentist/Dental Hygienist Self Employed Doctors/Physicians/Surgeons Services/Creative Electricians Skilled Trade/Machine/Laborer Engineers Social Worker Executive/Administrator Speech Path./Audiologist Farming/Agriculture Surveyors Financial Services Teacher/Educator Health Services Therapist/Physical Therapist Insurance/Underwriters Upper Management/Executive Interior Designers Veterinarian Landscape Architects Work From Home Middle Management

Household Member Occupation Group Blue Collar Professional: Legal/Education and Health Practice Farming/Fish/Forestry Retired Occupation Group Management/Business and Financial Operations Sales Office and Administrative Support Technical: Computers/Math and Architect/Engineering

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Household Property Dwelling Type Multi-Family dwelling unit Single family dwelling unit Postboxes

Dwelling Unit Size 1 Unit 10-19 units 2 Units 20-49 units 3 Units 50-100 units 4 units 101+ units 5-9 units

Home Ownership Type Homeowner Renter

Home Total Value Less than $100,000 total home value $600,000-$699,999 total home value $100,000-$199,999 total home value $700,000-$799,999 total home value $200,000-$299,999 total home value $800,000-$899,999 total home value $300,000-$399,999 total home value $900,000-$999,999 total home value $400,000-$499,999 total home value $1,000,000-$4,999,999 total home value $500,000-$599,999 total home value $5,000,000-$9,999,000 total home value

Length of Residence Less than a year 20-24 years 1-4 years 25-29 years 5-9 years 30-34 years 10-14 years 35-49 years 15-19 years More than 50 years

Property/Realty Indicator Agricultural Property Duplex Property Apartment Property Mobile Home Property Commercial Condo Property Residential Property Condominium Property

Property/Realty Year Built Before 1969 2000-2009 1970-1979 2010-2016 1980-1989 After 2017 1990-1999

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CATEGORY AdAdvisor Mobile Audiences AdAdvisor's Mobile Audience groups focus on deterministic location-based targeting. AdAdvisor Mobile Audiences have data across both iPhones and Android devices, so marketers can target based on preferred device type, interests, the places they visit, and the events they attend.

Our Sources We have no shortage of insights, thanks to the US consumer’s gadget habit. ¡ US consumers own 600 million devices: ¡ 125 million US consumers own smartphones ¡ 50 million US consumers own tablets ¡ 80 percent of shoppers used a mobile phone inside a physical store to either look up product reviews, compare prices, or find alternative store locations ¡ 10 billion daily location signals from 250+ million opted-in mobile consumers ¡ 1 million monthly events give context to 10 million places and points of interest

Location data: Through our partnership with a high-quality location and attendance data engine, Neustar cleanses location signals and verifies consumer attendance at places and events across the US. We corroborate our data with billions of anonymized daily transactions to make sure you have the most accurate, up-to-date information available.

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What Will You Do with AdAdvisor? AdAdvisor enables you to: ¡ Identify your best customers by leveraging our audience data—find affluent consumers and luxury lifestylers who visit high-end retailers like Louis Vuitton, or sports enthusiasts who attend every Raiders game and frequents the Buffalo Wild Wings viewing part every week. ¡ Create a target audience with the highest likelihood to positively respond to your brand and message. ¡ Extend your reach by identifying your best prospects and customers and creating lookalike audiences.

By tapping into our insights into the consumer market, you can: ¡ Target gaming app users on gadget-related websites. ¡ Reach fitness app users during “healthy living” TV programs. ¡ Offer dating app users promotions on local restaurants and bars. ¡ Target employees who attend conferences based on their position—for example, legal conferences, coding events or hackathons. ¡ Discover brand-loyal intent buyers, such as the buyer who only buys Audis and phones from Verizon.

AUDIENCE GROUPS

Our Mobile Location audiences include:

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Enthusiast Activities Antique Enthusiast Hiking Enthusiast Billiards Enthusiasts Male Grooming Enthusiasts Boat and Boating Enthusiast Manicure and Pedicure Enthusiast Camping Enthusiast Massage Enthusiast Car Modification enthusiast Oktoberfest Enthusiast Cinco de Mayo Enthusiast Photography Enthusiast Comedy Enthusiasts Rock Climbing Enthusiast Comic-Con Enthusiast RV Enthusiasts Cooking Enthusiast Social Responsibility Enthusiast Dance Enthusiast Spring Break Enthusiast Diners - Sweets and Desserts St. Paddy's Day Enthusiast Drawing and Painting Enthusiast Valentine's Day Enthusiast Easter Enthusiast Visitors to Dog Parks eSports Enthusiast Yoga Apparel Enthusiasts Gambling Enthusiasts

All Entertainment Entertainment Vertical

Beer Beer Lover

Consumption Location Happy Hour Adventurer

Health and Diet Men's health Women's health Pizza Lovers

Important Life Events Home Improvers

Leisure Activities/Hobbies Car & Motorcyle Enthusiasts Outdoor Activity Enthusiasts Do It Yourself Enthusiast Runners Golf Lover Visitors to ATV and Motorcycle dealers Gun Enthusiast Water Sports Enthusiasts Gym Goers Yoga Enthusiasts Home Gardeners

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Enthusiast (continued) Movies Film Vertical Movie Goers

Music Lovers Classical Music Fan Live Music Lover Country Music fan Music Vertical Electronic and Dance Music fan Pop Music fan Folk Music fan Rock Music fan Hip hop/rap fan Top 40 Music fan Indie/Alternative Music fan Urban Music fan Jazz and Blues Music Fan World Music Fan Latin Music fan

Shopper Segments Black Friday Shopping Enthusiast Mall Lovers and Frequent Shoppers Halloween Shopping Enthusiast

Social Interaction Nightlife Enthusiasts Party Planner

Sports Interests Bowling Enthusiasts NCAA Hockey Fan College Football Tailgating Enthusiasts NCAA Soccer Fan Equestrian Sports Fans NFL Football Fan Extreme Sports Fan NFL Football Tailgating Enthusiasts Fishing Enthusiasts NHL Hockey Fan Horse Racing Fans Sports Betting Enthusiast Lacrosse Fan Sports Fan Mixed Martial Arts Fight Enthusiasts Sports Vertical MLB Baseball Fan Superbowl Enthusiast MLS Soccer Fan Swimming Enthusiast NASCAR Fan Tennis Fans NBA Basketball Fan Visitors to ATV and Motorcycle Dealers NCAA Baseball Fan Volleyball Fan NCAA Basketball Fan Winter Sports Enthusiasts NCAA Football Fan World Cup Soccer Fans

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Enthusiast (continued) Stores Recent Retail Visit by Shopper - Dollar General

Technology Tech Retail Shoppers

Theme Parks Amusement Park Enthusiasts

Video Games Attitude/Behavior Gamers

Wine Wine Lovers

In-Market Activities In-Market Family Fun

Auto Auto Buyers - Acura Auto Buyers - Kia Auto Buyers - Audi Auto Buyers - Lexus Auto Buyers - BMW Auto Buyers - Nissan Auto Buyers - Chrysler Auto Buyers - Toyota Auto Buyers - Daimler Auto Buyers - Volkswagen Auto Buyers - Ford Auto Buyers - Volvo Auto Buyers - GM Automobile Buyers Auto Buyers - Honda Automobile Buyers - Used Cars Auto Buyers - Hyundai Auto Mechanic Visitors

Consumption Location In-Market Alcoholic Beverages

Education In-Market Academic Resources

Health and Diet Likely In-Market for Meal Kit

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In-Market (continued) Important Life Events Home Buyers In-Market Movers

Important Life Events In-Market Wedding Planning New Parents

Investments - Type of In-Market Personal Finance

Life Insurance In-Market Insurance Buyers

Mobile Devices In-Market Pre-Paid Mobile Phone Mobile Phone Buyer

Mobile Service Provider Mobile Phone Buyer - AT&T Mobile Phone Buyer - T-Mobile Mobile Phone Buyer - Sprint Mobile Phone Buyer - Verizon

Presence of Children In-Market Baby and Kids Products

Shopper Segments Electronics Buyer In-Market Back to School Shopper Furniture Buyers Mattress Buyer In-Market Appliances

Shopping In Market for Exercise Equipment In-Market Legal Services In Market Home Shoppers In-Market Mother's Day In-Market Arts and Crafts In-Market Payday Loans In-Market Back to School Shopper In-Market Tutoring and Test Preparation In-Market Father's Day Likely In-Market for Meal Kit In-Market Jewelry

Tax Preparation Visitors to Tax Preparation Offices

Travel In-Market Travel

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Industry Agriculture Marketing Construction Mining Customer Service Miscellaneous/Public Administration Finance Real Estate Financial Services Retail Trade Financial Services/Insurance/Real Estate Sales Graphic Design Sales and Marketing Healthcare Services Human Resources Small Business Information Technology Technology Insurance Transportation/Communications/Utilities Legal Wholesale Trade Manufacturing

Conference Attendees &Then (The DMA Annual Event) Mid-America Trucking Show Adobe Summit NAB Show Apple WWDC NADA Auto Conference Consumer Electronic Show (CES) National Restaurant Show CTIA Super Mobility National Retail Federation Big Show CxO Conferences New York Auto Show Detroit Auto Show Oracle Open World Game Developers Conference SFDC Dreamforce Global Finance and Credit Expo Small Business Expo HITEC SXSW International Construction and Utility Equipment Exposition TechCrunch Disrupt MAGIC Fashion Show

Job Function Blue Collar Workers Job Seekers Construction Contractors Likely Car Dealership Employee Data Scientists Likely Fast Food Employee Developers Small Medium Business (SMB) Employee Female Employees Work from Home Healthcare Workers

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Lifestyle Activities New Year's Celebrators Visitors to Zoo & Aquarium

Auto Car Rental Traveler Ride Share Driver Holiday Auto Buyers

Brand Loyalists Brand Loyalist - Best Buy Brand Loyalist - McDonald's Brand Loyalist - Burger King Brand Loyalist - Panera Bread Brand Loyalist - Costco Brand Loyalist - Petco Brand Loyalist - CVS Brand Loyalist - PetSmart Brand Loyalist - Disney Brand Loyalist - Sam's club Brand Loyalist - Dollar General Brand Loyalist - Starbucks Brand Loyalist - Dunkin' Donuts Brand Loyalist - Target Brand Loyalist - Former Starwood SPG Brands Brand Loyalist - Trader Joe's Brand Loyalist - Hilton Honors Brand Loyalist - Walgreens Brand Loyalist - Home Depot Brand Loyalist - Walmart Brand Loyalist - Ikea Brand Loyalist - Wendy's Brand Loyalist - Kroger Brand Loyalist - Whole Foods Brand Loyalist - Lowe's Brand Loyalist - World of Hyatt Brand Loyalist - Marriott Bonvoy Brand Loyalist - Wyndham Hotels

Charitable Contributions Charity Donors Green Living

Conference Attendees Frequent Event Attendee Frequent Ticketed Event Attendee

Currently Enrolled College Students

Department/Discount/Warehouse Recent Retail Visit by Shopper - Nordstrom Rack Recent Retail Visit by Shopper - T.J.Maxx Recent Retail Visit by Shopper - Ross Recent Warehouse Store Visitor - BJ's

Drug Stores Pharmacy Shoppers Recent Pharmacy Visitor - Walgreens Recent Pharmacy Visitor - CVS

Employment Status Employed

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Lifestyle (continued) Family Restaurant & Steak House Casual Food Diner - Applebee's Casual Food Diner - Ponderosa Steakhouse Casual Food Diner - BJ's Restaurant & Brewhouse Casual Food Diner - Red Lobster Casual Food Diner - Bob Evans Casual Food Diner - Red Robin Casual Food Diner - Bonefish Grill Casual Food Diner - Ruby Tuesday Casual Food Diner - Boston Pizza Casual Food Diner - Steak 'n Shake Casual Food Diner - Buffalo Wild Wings Casual Food Diner - TGIF Casual Food Diner - California Pizza Kitchen Casual Food Diner - Waffle House Casual Food Diner - Carrabba's Italian Grill Diners - BBQ Casual Food Diner - Chili's Diners - Caribbean Cuisine Casual Food Diner - Cracker Barrel Diners - Chinese Cuisine Casual Food Diner - Denny's Diners - French Cuisine Casual Food Diner - Dickey's Barbecue Pit Diners - Indian Cuisine Casual Food Diner - Friendly's Diners - Irish Cuisine Casual Food Diner - Golden Corral Diners - Italian Cuisine Casual Food Diner - Hooters Diners - Japanese Cuisine Casual Food Diner - Huddle House Diners - Korean Cuisine Casual Food Diner - IHOP Diners - Latin American Cuisine Casual Food Diner - Johnny Carino's Diners - Mexican Cuisine Casual Food Diner - LongHorn Steakhouse Diners - Southern Cuisine Casual Food Diner - Olive Garden Diners - Thai Cuisine Casual Food Diner - Outback Steakhouse Diners - Vietnamese Cuisine Casual Food Diner - Pizza Hut

Fast Food & Drive-in Restaurant Casual and Fast Food Diners Fast Food Diners - Jersey Mikes Casual Food Diner Fast Food Diners - Jimmy John's Coffee - Dunkin' Donuts Fast Food Diners - KFC Coffee - Panera Fast Food Diners - Little Caesars Pizza Coffee - Starbucks Fast Food Diners - McDonald's Coffee Shop Lovers Fast Food Diners - Papa John's Pizza Diners - Smoothie and Juice Bars Fast Food Diners - Popeye's Fast Food Diner Fast Food Diners - Quiznos Fast Food Diners - Arby's Fast Food Diners - Sonic Fast Food Diners - Burger King Fast Food Diners - Subway Fast Food Diners - Carl's Jr Fast Food Diners - Taco Bell Fast Food Diners - Chick-fil-A Fast Food Diners - Wendy's Fast Food Diners - Chipotle Frequent QSR Diner Fast Food Diners - Dairy Queen Holiday Casual Food Diner Fast Food Diners - Domino's Pizza Holiday Coffee Shop Lovers Fast Food Diners - Hardee's Holiday Fast Food Diner Fast Food Diners - Jack In The Box Recent and Frequent Fast Food Diners

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Lifestyle (continued) Gender Male

Generations Gen X Millennials

Grocery Stores Big Box Grocery Shopper Recent Grocery Visitor - Publix Grocery Shoppers Recent Grocery Visitor- Safeway Recent Grocery Visitor - ACME Markets Recent Grocery Visitor- Save-a-lot Recent Grocery Visitor - Food Lion Recent Grocery Visitor - Trader Joe's Recent Grocery Visitor - Harris Teeter Recent Grocery Visitor - Wegmans Recent Grocery Visitor - Kroger Recent Grocery Shopper - Whole Foods Recent Grocery Visitor - Latin American Recent Grocery Shopper - Winn Dixie Recent Grocery Shopper - Piggly Wiggly

Health and Diet Beauty Buffs Miles Driven Annually - 5K to 9K miles Commute: <5 Miles Miles Driven Annually - Greater than 20K miles Commute: 10-15 Miles Miles Driven Annually - Less than 5K miles Commute: 15+ Miles New Year's Resolution - Weight Loss Healthy Living Commute: 5-10 Miles Recent Gym Visit - Anytime Fitness Elder Care Interest Recent Gym Visit - Curves Eye Care Retail Shoppers Recent Gym Visit - Gold's Gym Hair Salon or Barbershop Visitor Recent Gym Visit - Planet Fitness Health Nut Recent Gym Visit - YMCA Healthy Eaters Recent Visitors to Bakeries Local Mass Transit Commuter Recent Visitors to Donut Shops Miles Driven Annually - 10K to 14K miles Recent Visitors to Frozen Yogurt Shops Miles Driven Annually - 15 to 19K miles

Home Ownership Pre-Movers

Hotels for Any Travel Hotel Stay in last 60 Days Traveler - IHG Traveler - Choice Traveler - Marriott Traveler - Hilton Traveler - Starwood Traveler - Hyatt Traveler - Wyndham

Hotels for Business Travel Business Traveler

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Lifestyle (continued) Important Life Events Moms of Young Children Parents of High School Students New Year's Resolution - Job Seekers Retiree New Year's Resolution - Organization Stay at Home Parents Parents of College Students Veterans

Leisure Activities/Hobbies Athlete Lover of the Arts Cyclist Music Festival and Event Goer Foodies Recent Gym Visit - Anytime Fitness Holiday Arts and Crafts Shoppers Recent Gym Visit - Curves Holiday Happy Hour Adventurer Recent Gym Visit - Gold's Gym Holiday Movie Goers Recent Gym Visit - Planet Fitness Holiday Party Planner Recent Gym Visit - YMCA Holiday Preparation Shoppers Spa Visitor

Individual- Age Range Age: 18-24 Age: 35-44 Age: 25-34 Age: 55 and above

Mobile Devices Holiday Mobile Phone Buyers

Mobile Service Provider Mobile Phone Buyers - Boost Mobile Mobile Phone Buyers - Cricket Wireless

Music Lovers Music Festival and Event Goer Musical Instrument Shopper

Personal Finance Profile Bank Visitors Recent Personal Finance Visit - PNC Bank High Purchasing Power Recent Personal Finance Visit - Regions Bank New Year's Resolution - Personal Finance Recent Personal Finance Visit - TD Bank Recent Personal Finance Visit - BB&T Recent Personal Finance Visit - U.S. Bank Recent Personal Finance Visit - Capital One Recent Personal Finance Visit - Wells Fargo Recent Personal Finance Visit - Chase Manhattan Bank Recent Personal Finance Visit - Western Union Recent Personal Finance Visit - Bank of America Recent Retail Visit by Shopper - USPS Post Office Recent Personal Finance Visit - Edward Jones

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Lifestyle (continued) Pet Ownership Pet Lover Visitors to Veterinarians

Political Propensity Political Activist

Presence of Children Dads Parents of College Students Moms Parents of High School Students Moms of Young Children

Religion Frequent Church Visitors

Shopper Segments Discount Shoppers Recent Clothing Shopper - All Fashion Shoppers Recent Clothing Shopper - Discount Holiday Discount Shoppers Recent Clothing Shopper - Upscale Lingerie Retail Shoppers Top Holiday Spenders Post-Holiday Bargain Shoppers

Shopping Bath and Body Product Shoppers Holiday Fashion Shoppers Black Friday Weekend Shoppers Luxury Lifestyle Book Store Shopper Self Pamperer Cosmetic Store Shopper Shoe Shopper Discount Shoe Shoppers Sports Goods and Apparel Shopper General Deal Seekers Wholesale Club Shoppers Holiday Electronics Shoppers

Social Interaction Country Living

Sports Interests Sports Bar Visitor

99 Neustar AdAdvisor Reference Guide

Lifestyle (continued) Stores Auto Part Store Visitors Recent Retail Visit by Shopper - FootActionUSA Big Box Grocery Shopper Recent Retail Visit by Shopper - Fry's electronics Convenience Store Shopper - 7-Eleven Recent Retail Visit by Shopper - GNC Convenience Store Shopper - BPs Service Station Recent Retail Visit by Shopper - JCPenney Convenience Store Shopper - Casey's General Store Recent Retail Visit by Shopper - Jiffy Lube Convenience Store Shopper - Circle K Recent Retail Visit by Shopper - Jo-Ann Fabric and Craft Stores Convenience Store Shopper - Wawa Recent Retail Visit by Shopper - Journeys Convenience Store Shoppers Recent Retail Visit by Shopper - Kay Department Store Shoppers Recent Retail Visit by Shopper - Kmart Dollar Store Shopper Recent Retail Visit by Shopper - Kohl's Home Design Shoppers Recent Retail Visit by Shopper - Lululemon Mobile Phone Buyers - Boost Mobile Recent Retail Visit by Shopper - Macy's Mobile Phone Buyers - Cricket Wireless Recent Retail Visit by Shopper - Marshalls Office Supply Shoppers Recent Retail Visit by Shopper - Michael's Pet Supply Shoppers Recent Retail Visit by Shopper - Midas Recent Clothing Shopper - Maternity Recent Retail Visit by Shopper - NAPA Auto Parts Recent Clothing Shopper - Men's Wear Recent Retail Visit by Shopper - Neiman Marcus Recent Grocery Visitor - ACME Markets Recent Retail Visit by Shopper - Nordstrom Recent Grocery Visitor - Harris Teeter Recent Retail Visit by Shopper - Office Depot Recent Grocery Visitor - Trader Joe's Recent Retail Visit by Shopper - Office Max Recent Grocery Visitor - Wegmans Recent Retail Visit by Shopper - Old Navy Recent Home Improvement Visitor - Ace Hardware Recent Retail Visit by Shopper - Party City Recent Home Improvement Visitor - Hardware Stores Recent Retail Visit by Shopper - Payless ShoeSource Recent Home Improvement Visitor - Home Depot Recent Retail Visit by Shopper - Pep Boys Automotive Recent Home Improvement Visitor - Lowe's Recent Retail Visit by Shopper - Petco Recent Home Improvement Visitor - Tractor Supply Recent Retail Visit by Shopper - Petsmart Recent Home Improvement Visitor - True Value Recent Retail Visit by Shopper - Sally Beauty Supply Recent Retail Visit by Shopper - Advance Auto Parts Recent Retail Visit by Shopper - Sears Recent Retail Visit by Shopper - Apple Store Recent Retail Visit by Shopper - Sephora Recent Retail Visit by Shopper - Athleta Recent Retail Visit by Shopper - Staples Recent Retail Visit by Shopper - AutoZone Recent Retail Visit by Shopper - Target Recent Retail Visit by Shopper - Best Buy Recent Retail Visit by Shopper - ToysRus Recent Retail Visit by Shopper - Big Lots Recent Retail Visit by Shopper - ULTA Recent Retail Visit by Shopper - Bloomingdale's Recent Retail Visit by Shopper - Valvoline Recent Retail Visit by Shopper - Carquest Auto Parts Recent Retail Visit by Shopper - Walmart Recent Retail Visit by Shopper - Dollar Tree Recent Retail Visit by Shopper- IKEA Recent Retail Visit by Shopper - DSW Recent Warehouse Store Visitor - Costco Recent Retail Visit by Shopper - Family Dollar Recent Warehouse Store Visitor - Sam's Club Recent Retail Visit by Shopper - Famous Footwear Recent Retail Visit by Shopper - Zales Recent Retail Visit by Shopper - Foot Locker Toy store shopper

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Lifestyle (continued) Travel Budget Traveler Recent Visit by Traveler - Hertz Cruise Travelers Recent Visit by Traveler - Thrifty Holiday Travelers Traveler-Airport Hotel Luxury Traveler Traveler-Budget Hotel Pleasure Traveler Traveler-Extended Stay Hotel Recent Visit by Traveler - Avis Traveler-Luxury Hotel Recent Visit by Traveler - Budget Traveler-Midrange Hotel Recent Visit by Traveler - Enterprise Weekend Traveler

Travel Frequency Frequent Air Travelers Frequent Train Travelers

Mobile Device User Mobile Devices Android Mobile Device User Mobile Device User iOS Mobile Device User

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CATEGORY Comscore TV Audiences Powered by Neustar AdAdvisor’s Movie, Television and Streaming Audiences helps you advertise across digital platforms by targeting consumers based on their TV viewership, over-the- top streaming, gaming behavior and movie viewing behavior. You can also measure the results of your spend to make sure you’re achieving ROI. The data set includes syndicated movie genre, gaming and streaming consumption, valuable personas and TV audiences, based on a specific genre, daypart, nearly 300 networks and TV ad exposure reported on by Comscore. You can also purchase custom audiences based on ad exposure, series information, and telecast information.

Our Sources Neustar leverages Comscore’s proprietary processes to collect data on how many consumers go to the movies and how much they spend. TV measurement is aggregated based on passively collected second-by-second set-top box (STB) data. Comscore’s TV data comes from multiple sources to prevent any singular bias or data volatility and covers 99% of U.S. ZIP codes to ensure the data is representative. Comscore also provides a rich set of streaming behavior segments powered by the Total Home Panel™ to help clients identify often elusive SVOD and cord cutter audiences. Comscore’s Total Home Panel passively measures tens of thousands of WiFi-connected devices enabling marketers to reach the right consumer regardless of their streaming vehicle. This data is matched with Neustar’s unique identifiers, tied to the industry’s largest repository of online cookies and mobile devices for 220 million adults and 120 million US households. matching deterministic set-top box (STB) data.

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What Will You Do with AdAdvisor? We recommend using this data at the top of the purchase funnel, since it identifies large groups of prospects based on predicted entertainment preferences and consumption behaviors. It also adds value as part of larger cross-channel campaign efforts to help clients extend their broader marketing strategies into online and mobile channels. ¡ Create custom audiences using predictive insights derived from actual aggregated entertainment consumption and behavior data across movies and TV. ¡ Find your audience online by combining entertainment consumption insights with Neustar’s robust targeting services to drive message frequency and brand recall. ¡ Extend your reach beyond your TV campaign by activating against an audience that recently “cut the cord” or cancelled their traditional television service in favor of streaming their favorite video content. ¡ Discover how online and mobile advertising affect viewing habits by measuring who was exposed to a digital promotion and then subsequently watched the advertised programming. ¡ Provide ROI by targeting consumers who are active moviegoers, as well as those interested in specific genres.

AUDIENCE GROUPS

The following is a list of audiences in the Movies and Television Audience category. It includes:

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Ad Exposure Ad Exposure by Brand Ace Hardware Stores Esurance Panera Bread Advil Farmers Insurance Pantene Pro-V Aleve Ford Papa Johns Allstate Geico Pepsi Amazon Echo General Auto Insurance PetSmart Center AncestryDNA Gold Bond Ultimate Pizza Hut Apple iPhone Golden Corral Popeyes Applebees Hersheys Prevagen Arbys Home Depot Home Center Progressive Ashley Furniture Home Store HomeAdvisor Publishers Clearing House AT&T Wireless Hulu Quicken Loans Booking.com Humira Red Lobster Bounty IHOP Reeses Bud Light JC Penney Department Store Safelite Auto Glass Co Burger King Jos A Bank Clothiers Store Samsung Galaxy Burlington Clothing Store KFC Sonic Charmin Ultra Kit Kat Sprint Wireless Cheerios Kohls Department Store State Farm Chewy.com Kraft Subway Chilis Grill & Bar Liberty Mutual T-Mobile Wireless Clorox Little Caesars Taco Bell Coca-Cola Lowes Building Supply Store Target Discount Department Store Coors Light Lyrica Tide Pods Corona Extra Macys Department Store Toys R Us Store Credit Karma Match.com Trivago.com Crest 3D White McDonalds UnitedHealthcare Cricket Communications Wireless Mens Wearhouse Clothing Store USAA Dairy Queen Mitsubishi Outlander Verizon Wireless Dawn Ultra Nationwide Vistaprint.com DirecTV Nutrisystem Inc Walgreens Drug Stores Dominos Old Navy Clothing Store Walmart Discount Department Store Eharmony.com Olive Garden Wendys Ensure Outback Steakhouse

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Comscore Event Audiences 2014 FIFA World Cup Final NHL Stanley Cup Finals 2016 Summer Olympics Super Bowl NBA Finals The Academy Awards/Oscars NBA Playoffs The Emmy Awards NCAA Basketball Finals The Golden Globe Awards NCAA Bowl Games/Championship The GRAMMY Awards NFL Playoffs World Series NHL Playoffs

Comscore TV Daypart Weekday Daytime Weekend Daytime Weekday Early Fringe Weekend Early Fringe Weekday Early Morning Weekend Early Morning Weekday Late Fringe Weekend Late Fringe Weekday Overnight Weekend Overnight Weekday Prime Weekend Prime Weekday Prime Access Weekend Prime Access

Comscore TV Genre Action/Adventure Music Animation News Comedy Paid Programming Cooking Politics/Public Affairs Documentary Reality Drama Religious Educational Science Fiction/Fantasy Foreign Language Soap Opera Game Show Sports Home & Garden/Home Improvement Talk Home Shopping Thriller/Horror Kids Travel Movies Variety

105 Neustar AdAdvisor Reference Guide

Comscore TV Network 5StarMAX Discovery Life HBO Family Ovation A&E Disney Channel HBO Latino OWN ABC Disney Junior Channel HBO Signature Oxygen ActionMAX Disney XD HBO Zone PBS American Heroes Channel DIY HBO2 Pivot American Movie Classics E! - Entertainment Television HDNet Movies Pop Network Animal Planet El Rey Headline News Pursuit AXS TV EPIX HGTV QVC Azteca ESPN History Channel QVC Plus Baby First TV Network ESPN Deportes HSN Reelz BBC America ESPN2 IFC RetroPlex BBC World News ESPNEWS Independent Rural Free Delivery TV beIN Sport ESPNU IndiePlex Science beIn Sport Espanol Esquire Network INSP SEC Network BET Eternal Word Television Investigation Discovery Showtime Big Ten Network Network ION Showtime Beyond Bloomberg Television EVINE Live Jewelry Television Showtime Extreme Boomerang Family Entertainment TV Lifetime Showtime Showcase Bravo Flix Lifetime Movie Showtime Too BYU Television FM Network Liquidation Channel Smithsonian Channel Cartoon Network/Adult Swim Food Network Logo Sony Movie Channel CBS FOX Longhorn Network Spike TV CBS Sports Network FOX Business Network MGM Sportsman Channel Centric FOX Deportes MLB Network Sprout Chiller FOX News Channel MoreMax Starz Cinelatino (Espanol) FOX Sports 1 MSNBC Starz Cinema Cinemax FOX Sports 2 MTV Starz Comedy CLOO Freeform MTV Classic Starz Edge CMT Fuse MTV Live Starz Encore CNBC Fusion MTV2 Starz Encore Action CNBC World FX Movie Channel My Network TV Starz Encore Black CNN FX Network National Geographic Channel Starz Encore Classic Comedy Central FXX National Geographic Wild Starz Encore Family Cooking Channel FYI NBA TV Starz Encore Suspense CowboyChannel (Cable) Galavision NBC Starz Encore Westerns Crime & Investigation Network Game Show Network NBC Universo Starz InBlack CSPAN GetTV NBCSN Starz Kids & Family CSPAN 2 Golf Channel NFL SundanceTV Daystar Television Network Great American Country NHL Network Syfy Destination America Hallmark Nick Jr. TBS Discovery Channel Hallmark Movies & Mysteries Nickelodeon/Nick-at-Nite TeenNick Discovery Channel en Espanol HBO Nicktoons Telemundo Discovery Family Channel HBO Comedy Outdoor Channel Tennis Channel

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Comscore TV Network (continued) The CW Trinity Broadcasting Network Univision WGN America The Movie Channel truTV Univision Deportes Women's Entertainment The Movie Channel Xtra Turner Classic Movies Up TV Network The Weather Channel TV Land USA World Fishing Network TLC TV One Velocity Z Living TNT UniMas VH1 Travel Channel Universal HD WeatherNation

Movie Box Office Audiences Action Movies Drama Movies Animation Movies Family Movies Comedy Movies Horror Movies Documentary Movies Science Fiction Movies

Over-the-top & Gaming (US) Gaming Devices Game Console Users Game Console Users - Light Game Console Users - Heavy

OTT Streaming Amazon OTT Watchers OTT SVOD Watchers Amazon OTT Watchers - Heavy OTT SVOD Watchers - Heavy Amazon OTT Watchers - Light OTT SVOD Watchers - Light Hulu OTT Watchers OTT Watchers Hulu OTT Watchers - Heavy OTT Watchers - Heavy Hulu OTT Watchers - Light OTT Watchers - Light Netflix OTT Watchers YouTube OTT Watchers Netflix OTT Watchers - Heavy YouTube OTT Watchers - Heavy Netflix OTT Watchers - Light YouTube OTT Watchers - Light

Personas TV Fans American Football Fans Political Conservatives Awards Show Fans Political Liberals Back To School Shoppers Spanish Language TV Watchers Baseball Fans Stock Car Racing Fans Basketball Fans Women’s Soccer Fans Cord Cutters Young Moms

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CATEGORY HealthLink Doctor Dimensions Data Powered by Neustar AdAdvisor’s HealthLink Dimensions Doctor Data lets you target 1.7 million healthcare professionals who work in more than 400 specialties, including acute care, family practice, pediatrics, cardiovascular surgery—you name it. Our information is multi-sourced and continuously updated so you’re always reaching the right people in the right specialties.

Our Sources Our unique identity methodology links the industry’s largest repository of authoritative fractional identifiers to online cookies and mobile devices for 220 million adults in the US. Syndicate anywhere on a custom basis with a two-week turnaround for defining your target, pricing the target, and then building and syndicating to the target platform.

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By tapping into our insights into the consumer market, you can: ¡ Advertise to broad or niche healthcare audiences on your own schedule and within your own budget. ¡ Target professionals who work in one or two specialized areas of care.

USE CASES

¡ Target for healthcare in a HIPAA compliant way by reaching doctors, not patients.

¡ Health Care Providers are busy and hard to reach. Reach them with information about a new drug.

¡ Provide doctors with a resource to learn more.

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Doctor Specialty Acupuncture Dietician Medical Oncology Orthopedics Acute Care Durable Medical Equipment Medical Toxicology Orthotics and Prosthetics Addiction Medicine Emergency Medical Mental Health Services Osteopathy Addiction Psychiatry Technician Naturopath Other Adolescent Medicine Emergency Medicine Neonatal-Perinatal Medicine Otolaryngology Advanced Heart Failure Endocrinology Neonatology Otology/Neurotology and Transplant Cardiology Endodontics Nephrology Otorhinolaryngology Aerospace Medicine Extended Care Facility Neuro-Psychology Pain Management Alcohol & Drug Abuse Family Practice Neurodevelopmental Pathology Allergy Forensic Pathology Disabilities Pediatric Allergy Allergy & Immunology Forensic Psychiatry Neurology & Immunology Ambulance/Patient Transport Gastroenterology Neuromuscular Pediatric Anesthesiology Anatomic and Clinical General Practice Neuropathology Pediatric Cardiology Pathology General Preventative Neurophysiology Pediatric Critical Care Anesthesiology Medicine Neuro Psychiatry Medicine Assisted Living Facilities Genetics Neuroradiology Pediatric Dentistry Audiology Geriatric Medicine Neurorehab Pediatric Dermatology Behavioral Medicine Geriatric Psychiatry Nuclear Medicine Pediatric Development Blood Banking Gerontology Nuclear Radiology Pediatric Emergency Cardiology Gynecologic Oncology Nurse Practitioner Medicine Cardiovascular Disease Gynecology Nursing - Adult Pediatric Endocrinology Case Manager/Care Hematology - General Nursing - Advanced Pediatric Gastroenterology Coordinator Hematology Oncology Nursing - Anesthetist Pediatric Hematology/ Child & Adolescent Psychiatry Hepatology Nursing - Assistant Oncology Child & Adolescent Home Health Care Nursing - Family Pediatric Infectious Disease Psychology Hospice and Palliative Nursing - General Pediatric Nephrology Chiropractic Medicine Nursing - Midwife Pediatric Neurology Clinic Hospital Nursing - Psychiatric Pediatric Nutrition Clinical Cardiac Hospitalist Nursing - Skilled Pediatric Ophthalmology Electrophysiology Infectious Disease Nursing Home Pediatric Otolaryngology Clinical Genetics Intern /Resident Nutrition Pediatric Pathology Clinical Neurophysiology Internal Medicine Obstetrics Pediatric Psychiatry Counseling Interventional Cardiology Obstetrics & Gynecology Pediatric Pulmonology Critical Care Medicine Laboratory Occupational Health Pediatric Radiology Cytopathology Legal Medicine Occupational Medicine Pediatric Rehabilitation Dentistry Marriage Family Counselor Occupational Therapy Medicine Dermatology Massage Therapy Ophthalmology Pediatric Rheumatology Dermatopathology Maternal & Fetal Medicine Optician Pediatrics Diabetology Maternity Management Optometry Pediatric Sports Medicine Diagnostic Roentgenology Medical Administration Orthodontics Pediatric Urology

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Doctor Specialty (continued) Periodontics Surgery - Cardiovascular Pharmacology Surgery - Colon & Rectal Physical Medicine Surgery - Critical Care Physical Medicine & Surgery - Foot and Ankle Rehabilitation Surgery - General Physical Therapy Surgery - Hand Physicians Assistant Surgery - Head and Neck Podiatry Surgery - Neurological Preventive Medicine Surgery - Oncology Primary Care Physician Surgery - Oral/Maxillofacial Psychiatric Hospital Surgery - Orthopaedic Psychiatry Surgery - Pediatric Psychoanalysis Surgery - Pediatric Psychology Orthopedic Psychosomatic Medicine Surgery - Plastic Psychotherapy Surgery - Thoracic Public Health Surgery - Transplant Public Health & General Surgery - Traumatic Preventive Medicine Surgery - Vascular Pulmonary Disease Surgery - Vascular/Thoracic Pulmonology Surgery Center Radiology Surgical Assistant Radiology - Diagnostic Therapeutic Roentgenology Radiology - Oncology Ultrasound Radiology - Therapeutic Undersea & Hyperbaric Registered Nurse Medicine Rehabilitation Hospital Unspecified Rehab Medicine Urgent Care Reproductive Endocrinology Urology Respiratory Care Vascular & Interventional Respiratory Therapy Radiology Rheumatology Vascular Disease Sleep Medicine Vascular Neurology Social Worker Veterinary Medicine Speech Therapy Women’s Services Spinal Cord Injury Medicine Wound Care Sports Medicine X-Ray and Radium Physics Surgery - Cardiothoracic

111 About Neustar.

Neustar, Inc. is a leading global information services provider driving the connected world forward with responsible identity resolution. As a company built on a foundation of Privacy by Design, Neustar is depended upon by the world’s largest corporations to help grow, guard and guide their businesses with the most complete understanding of how to connect people, places and things. Neustar’s unique, accurate and real-time identity system, continuously corroborated through billions of transactions, empowers critical decisions across our clients’ enterprise needs.

More information is available at

www.home.neustar

©2020 Neustar, Inc. All rights reserved. All logos, trademarks, servicemarks, registered trademarks, and/or registered servicemarks are owned by Neustar, Inc. All other logos, trademarks, servicemarks, registered trademarks, and registered servicemarks are the property of their respective owners.

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