Neustar AdAdvisor Reference Guide www.home.neustar Neustar AdAdvisor Reference Guide Find Your Best Customers with AdAdvisor AdAdvisor gives you the insights to make your digital ads relevant to customers, using the most authoritative customer data available. Take targeting beyond ZIP code, age, gender—instead, AdAdvisor offers you information on brand preferences, product affinities, and psychological variables. Success isn’t dependent on whether your audiences are online, either. We use verified offline information to build our audience profiles so that you have a better chance of finding customers who are brand-loyal. Even if they’re not online. How does AdAdvisor Work? AdAdvisor enables you to reach 220 million US adults in more than 120 million households—in other words, virtually every household in the US. The ElementOne Analytics Platform groups similarly behaving households into one of 172 elements. Each of these individual elements connects to thousands of data points available for online targeting, helping you instantly link an audience to attributes and propensities such as demographics, lifestyle preferences and brand affinities. The platform uses past behavior to predict likelihood of future behavior. How to Use AdAdvisor Understand the elements: AdAdvisor Elements represent a group of homogenous households linked to offline attributes, behaviors, custom profiles and demographics. Each individual element number indicates the likelihood of a household to exhibit a specific attribute or behavior, so you can find the online audience that is most likely to respond to your campaign. Narrow your search: Decide which of AdAdvisor’s audience groups you’d like to target—for example, high-end automobiles in general, or Lexus owners in particular—and dive into the portal to understand more about them. 02 Neustar AdAdvisor Reference Guide AdAdvisor builds AdAdvisor can provide its insights from information on more 2 billion records/month than 40% of the US from authoritative Internet population. offline sources. AdAdvisor is integrated As a member of the with 50 of the top NAI and the IAB, Neustar advertising technology is committed to upholding providers in the online the highest standards advertising industry. of privacy protection. AdAdvisor has over With AdAdvisor, 200 sources of offline you can reach 220 million data that are aggregated, US adults in 120 million cleansed, and used to households. build a comprehensive offline identity. 03 Neustar AdAdvisor Reference Guide Ready to Get Started? To jump straight to a specific audience type, use the links below: AdAdvisor Business Audiences 05 AdAdvisor Propensity Audiences 12 AdAdvisor ElementOne Audiences 72 AdAdvisor Financial Audiences 79 AdAdvisor Household Demographics 82 AdAdvisor Mobile Audiences 88 Comscore TV Audiences Powered by Neustar 102 HealthLink Doctor Dimensions Data Powered by Neustar 108 For questions about our Advisor data or a customized audience recommendation, email our data advisors at [email protected]. For access to our free audience planning tool, with more than 20,000 audiences at the most granular level, email [email protected]. 04 Neustar AdAdvisor Reference Guide CATEGORY AdAdvisor Business Audiences AdAdvisor’s Business Audiences include job function, industry, company size, title, seniority, and niche industry segments. Because our data spans both offline and online activity, we can help you reach your target audience whether they’re at home, at the office, on a desktop, or on a mobile device. Our Sources Neustar has an offline repository with every address in the United States linked to phone numbers, email addresses, names, and other personal identifiers. On that address list, Neustar has identified business addresses and appended business descriptors such as number of employees and industry to each record. We also use IP targeting to differentiate homes from businesses, giving you a more accurate way to target professionals. Neustar also relies on a nationally recognized, opt-in survey of 25,000+ respondents and aggregated credit information and household-level demographics, used to build profiles of the buying power, disposable income and access to credit a given household has available. 05 Neustar AdAdvisor Reference Guide What Will You Do with AdAdvisor? AdAdvisor enables you to better connect and engage employees at the individual, company size, and industry level. ¡ Reach the right audience by basing your campaigns on job function, seniority and title. ¡ Send the right offers by targeting industry and company size. ¡ Never miss a trick thanks to up-to-date business data, which corrects for turnover, promotions and changing industry landscapes. By tapping into our insights into the consumer market, you can: ¡ Target developers of cloud software based on IP addresses. ¡ Customize your message to an IT Decision maker rather than a more junior IT professional. ¡ Find the best predictors of businesses that are likely to accept credit-card offers. AUDIENCE GROUPS Our Business audiences include: Job function | Industry | Company size | Title | Seniority | Niche industry segments Ready to Get Started? For questions about our AdAdvisor data or a customized audience recommendation, email our data advisors at [email protected]. For access to our free audience planning tool, with more than 20,000 audiences at the most granular level, email [email protected]. 06 Neustar AdAdvisor Reference Guide Company Size Company Size: 1 employee Company Size: 100-500 employees Company Size: 1-4 employees Company Size: 500+ employees Company Size: 5-19 employees Small office or Home office Business Owners Company Size: 20-100 employees Industry Adobe (IP) Engineering, IT, and Technical Agriculture and Mining Entertainment Amazon Web Services AWS (IP) Finance, Insurance, and Accounting Associations and Membership Organizations Government Automotive Grocery and Eating Places Cisco (IP) Health Services Construction Legal Services Department of Agriculture (IP) Manufacturing Department of Commerce (IP)) Microsoft (IP) Department of Defense Military (IP) Department of Education (IP) Oracle (IP) Department of Energy Pentagon Department of Health and Human Services (IP) Personal Services Department of Homeland Security (IP) Real Estate Department of Housing and Urban Development (IP) Religious Organizations Department of Interior (IP) Retail Department of Labor Salesforce (IP) Department of State Social Services Department of Transportation (IP) Transportation Department of Treasury (IP) United States Senate Department of Veterans Affairs (IP) US Capitol Building Educational Services Wholesale 07 Neustar AdAdvisor Reference Guide Job Function Accountants, CPAs, Auditors Marketing Administrative and Office Assistants Medical Assistants, Patient Care Coordinators, Medical Billers Architects Mental Health Therapists Auto Mechanics Military Business Analysts, Program Analysts, Project Analysts Nurses Business Development Office Managers Child Care Operations (Support Specialists, Operations Analysts, COOs) Civil Service (Elected officials, Judges, Postmasters) Other Health Services (Physical Therapists, Dieticians, Consultants Opticians) Contractors, Plumbers, Electricians Personal Services (Hair Stylists, Trainers, Massage Therapists) Customer Service Representatives Pharmacists Dentists and Dental Hygienists Police and Fire Safety Doctors PR Education Administrators (Superintendents, Deans, Principals) Professors Engineers, Software Developers, System Engineers Project Managers Entertainment Industry (Artists, Actors, Musicians) Purchasing teams Entrepreneurs Realtors Finance (Bankers, Brokers, Financial Analysts) Recruiters Graphic Designers, Web Designers, Interior Designers Religious Human Resources, HR Professionals Restaurant and Food Industry Insurance Agents and Claim Examiners Sales IT Decision Maker Scientists and Researchers IT Professionals Senior Care Givers and Home Health Aides Journalists and News Small Business Owner K-12 Teachers Social Workers, Counselors Lawyers, Attorneys Technicians and Specialists Legal Support Services (Law Clerks, Paralegals) Transportation (Drivers, Pilots, and Truck Drivers) Managers, Team Leaders, Supervisors Veterinarians 08 Neustar AdAdvisor Reference Guide Niche Industry Segments ASSO 1 - Churches Small EDUCATION 7 - Private/Parochial Elementary/Jr High ASSO 2 - Churches Mid & Large EDUCATION 8 - Vocational ASSO 3 - Clubs - Religious Organizations EDUCATION 9 - Colleges Universities - Bachelors ASSO 4 - Civic, Social, And Fraternal Associations EDUCATION 10 - Libraries ASSO 5 - Business Associations EDUCATION 11 - Education Services ASSO 6 - Other Membership Organizations EDUCATION 12 - Education Services CORP 1 - Eating Places GOVT 1 - Legislative/Executive Offices-County, State CORP 2 - Eating Places GOVT 2 - Government Offices-Us CORP 3 - Insurance Agents, Brokers, And Service GOVT 3 - Government Offices-City, Village & Twp. CORP 4 - Depository And Non Depository Institutions GOVT 4 - Administration Of Economic And Social Programs CORP 6 - United States Postal Service GOVT 5 - Correctional Institutions CORP 7 - Retail Services - Corp Small GOVT 6 - Police, Sheriff Protection CORP 8 - Retail Services - Corp Large GOVT 7 - Fire Protection CORP 9 - Gasoline Service Stations GOVT 8 - Courts, Public Order CORP 11 - Security Brokers, Dealers GOVT 9 - National Security And International Affairs CORP 12 - Automotive - Retail And Dealers GOVT 10 - Government, Not Elsewhere Classified CORP