Eagle Lake 2011 AREA MARKET PROFILE

Growing with Business in Mind!

Eagle Lake is one of the hidden gems of Polk County.

Nestled between2010 Bartow EAGLE LAKE and METRICS: Winter Haven along U.S. Highway

17, and only 16 miles fromEagle Lakeland, Lake: Winter the Haven: CityBartow: is favorablyDundee: Lakeland: Population: 2,921 26,487 16,805 3,298+ 94,163+

located within# ofCentral Households: Florida.879 With12,889+ its small-town character 37,877

and easy accessHousehold to Inc I-4,ome: Eagle$38,468 Lake$39,249 is a city$47,477 primed$35,913 for $39,947 (2008-2009)

growth with Medianbusiness Age: in mind.34.1 44.0 35 39.9 Fast Facts - VisualType of 1 MileQSR (Red), 3 Mile 1(Lime), Mi. 3 Mi. 5 Mile 5 Mi. (Orange), 10 Mi. 10 Mile (Yellow) Radius of Eagle Lake: American McDonald’s 0 1 1 2 • THE EAGLE LAKE MARKET INCLUDES ALL DISTANCES under American Burger King 0 1 0 3 a 20-minute drive of the city and includes the cities RADIUSAmerican CIRCLES Hardee’s FROM EAGLE 0 LAKE 0 0 2 1 MILE (RED); 3 MILES (LIME); 5 MILES (ORANGE); 10 MILES (YELLOW) of Winter Haven, Bartow, Auburndale, Dundee, and American Wendy’s 0 0 1 1 Lakeland American Arby’s 0 1 1 1 American Dairy Queen 0 1 1 1 • THE TOTAL POPULATION OF THE EAGLE LAKE MARKET American Checkers 0 1 1 2 surpasses 150,000 people and is growing steadily Mexican Taco Bell 0 1 0 0 Pizza Pizza Hut 0 1 1 3 • HIGHWAY 17 PASSES THROUGH THE MIDDLE of Eagle Pizza Papa John’s 0 1 0 0 Lake, offering a steady stream of potential consumers Pizza Domino’s 0 0 1 2 Pizza Little Caesar’s 0 0 0 2 (10,000 automobile trips daily) exiting I-4 to the north Southern KFC 0 1 1 0 and from as far south as Punta Gorda Southern Zaxby’s 0 0 1 0 Southern Chick-Fil-A 0 0 0 0 • THE CITY OF EAGLE LAKE COVERS MORE THAN 3.2 square Sandwich Subway 1 0 0 0 miles, with a strong demand for goods and services Sandwich Quizno’s 0 0 0 0 within a one-mile radius of the city center

• THE MEDIAN HOUSEHOLD INCOME is approximately Type 1 Mi. 3 Mi. 5 Mi. 10 Mi. Total $40,000, an 18.7% increase since 2000, and the City’s American 1 5 5 12 23 population has increased by 17% over the same period Mexican 0 1 0 0 2 to 2,921 residents. Growth is expected to continue at a Pizza 1 2 2 7 12 steady rate Southern 1 1 2 0 4 Sandwich 1 0 0 0 1 • A LARGE CONTINGENT OF STUDENTS (more than 5,000 attending USF/Polytechnic, Polk State College and Table 1 EAGLE LAKE MARKET METRICS Travis Technical Center) are found within the market 2010 DATA area Eagle Lake Winter Haven Bartow Dundee Lakeland

• LEGOLAND FLORIDA, A NEW HIGH-PROFILE attraction Population 2,921 26,487 16,805 3,298 94,163 No. of Households 1,379 12,889 6,150 1,280 37,877 opening in October 2011 in Winter Haven, will be a * major consumer attraction in the market area only 6 Household Income $38,468 $39,249 $47,477 $35,913 $39,947 Median Age 33.2 44.0 35.0 39.9 37.9 miles from Eagle Lake * 2008-2009 data Market Potential in Eagle Lake

Room for Growth for Food, Retail, and Financial Service Businesses

• EAGLE LAKE IS A GROWING CITY IN A POPULOUS CENTRAL FLORIDA MARKET. The Eagle Lake market has a relatively low cost-of-living index, indicating a price-conscious market where value is important to consumers. • ALTHOUGH THE NUMBER OF BUSINESSES in Eagle Lake is increasing, there is room for additional growth. Market research indicates that there is a demand for quick service restaurants, pharmacies, supermarkets, and financial institutions within the city

Table 2 Quick-Service Restaurants QUICK SERVICE RESTAURANTS IN THE EAGLE LAKE MARKET

Type QSR 1 Mi. 3 Mi. 5 Mi. 10 Mi.

THE EAGLE LAKE MARKET PROVIDES a perfect setting AmericanType McDonald’sQSR 1 0Mi. 3 1Mi. 5 1Mi. 10 2Mi. for the quick-service-restaurant niche, with its American BurgerMcDonald’s King 0 1 01 32 focus on convenience and affordability. Immediate American Hardee’sBurger King 0 01 0 23 proximity to Highway 17 ensures a continuous flow American Wendy’sHardee’s 0 0 10 12 of motorists American Arby’sWendy’s 0 10 1 1 American DairyArby’s Queen 0 1 1 1 American CheckersDairy Queen 0 1 1 21 MexicanAmerican CheckersTaco Bell 0 1 10 20 Pizza Pizza Hut 0 1 1 3 Mexican Taco Bell 0 1 0 0 Pizza Papa John’s 0 1 0 0 Pizza Pizza Hut 0 1 1 3 Pizza Domino’s 0 0 1 2 Pizza Papa John’s 0 1 0 0 Pizza Little Caesar’s 0 0 0 2 Pizza Domino’s 0 0 1 2 Southern KFC 0 1 1 0 Pizza Little Caesar’s 0 0 0 2 Southern KFCZaxby’s 0 10 1 0 Southern Chick-Fil-A 0 0 0 0 Pharmacies and Drugstores Southern Zaxby’s 0 0 1 0 SouthernSandwich Chick-Fil-ASubway 01 0 0 0 Sandwich SubwayQuizno’s 10 0 0 0 Sandwich Quizno’s 0 0 0 0 THE MARKET PROVIDES OPPORTUNITIES for drugstores Table 3 QSRs IN THE EAGLE LAKE MARKET BY CUISINE or pharmacies that offer the convenience of one-stop Type 1 Mi. 3 Mi. 5 Mi. 10 Mi. Total shopping within the immediate radius of the City. CVS Type 1 Mi. 3 Mi. 5 Mi. 10 Mi. Total American 1 5 5 12 23 and Walgreens are the two major drugstore chains in the Mexican 0 1 0 0 2 Eagle Lake market area and American 1 5 5 12 23 Pizza 1 2 2 7 12 have 11 locations between Mexican 0 1 0 0 2 PizzaSouthern 1 21 2 70 12 4 them. None of those locations Sandwich 1 0 0 0 1 are within the 1-mile radius Southern 1 1 2 0 4 of the City, however Sandwich 1 0 0 0 1

Table 4 PHARMACIES AND DRUGSTORES IN THE EAGLE LAKE MARKET

Type DS/PH 1 Mi. 3 Mi. 5 Mi. 10 Mi. Eagle Lake Winter Haven Bartow Dundee Lakeland Eagle Lake Winter Haven Bartow Dundee Lakeland Drugstore CVS 0 2 1 3 Population 2,921 26,487 16,805 3,298 94,163 Drugstore Walgreens 0 1 1 3 PopulationNo. of Households 2,9211,379 26,48712,889 16,8056,150 3,2981,280 94,16337,877 Pharmacy Publix 0 1 1 6 No.Household of Households Income 1,379$38,468 $39,24912,889 6,150$47,477 1,280$35,913 37,877$39,947 Pharmacy Winn-Dixie 0 1 0 4 Median Age Data for33.2 tables from “Retail Market 44.0 Analysis; Growth Potential in35.0 the Eagle 39.9 37.9 Household Income Lake$38,468 Market”, Carras Community $39,249 Investments, Inc./Eagle $47,477 Lake CRA $35,913 $39,947 Pharmacy Walmart 0 1 1 4 Median Age 33.2 44.0 35.0 39.9 37.9 Pharmacy Target 0 0 0 1

Type Bank 1 Mi. 3 Mi. 5 Mi. 10 Mi.

Financial Center State Bank of Florida 0 0 0 1 Financial Platinum Bank 0 1 0 0 Financial Bank of America 0 0 3 7 Financial Chase 0 0 0 2 Financial Wachovia 0 0 1 9 Financial SunTrust 0 0 2 3 Financial BB&T 0 0 1 4 Financial Regions 0 0 0 3 Financial TD Bank 0 0 1 2

Type 1 Mi. 3 Mi. 5 Mi. 10 Mi. Total

Financial (Fla.-based) 0 0 0 2 2

Financial (nationwide) 0 0 5 27 32

Type Supermarket 1 Mi. 3 Mi. 5 Mi. 10 Mi.

Grocery Publix 0 2 2 6 Grocery Winn-Dixie 0 1 0 4 Superstore Walmart 0 1 1 4 Superstore Target 0 0 0 1 Superstore Big Lots 0 1 0 1 Superstore Kmart 0 0 0 1

Type 1 Mi. 3 Mi. 5 Mi. 10 Mi. Total

Grocery Store 0 3 1 10 14

Miscellaneous Store 0 1 0 0 1

Superstore 0 2 1 7 10 Type DS/PH 1 Mi. 3 Mi. 5 Mi. 10 Mi. Type DS/PH 1 Mi. 3 Mi. 5 Mi. 10 Mi. Drugstore CVS 0 2 1 3 DrugstoreDrugstore Walgreens CVS 0 0 1 2 1 1 3 3

PharmacyDrugstore Publix Walgreens 0 0 1 1 1 1 6 3

PharmacyPharmacy Winn-Dixie Publix 0 0 1 1 0 1 4 6

PharmacyPharmacy Walmart Winn-Dixie 0 0 1 1 1 0 4 4

PharmacyPharmacy Target Walmart 0 0 0 1 0 1 1 4 Pharmacy Target 0 0 0 1

Type Bank 1 Mi. 3 Mi. 5 Mi. 10 Mi. Type Bank 1 Mi. 3 Mi. 5 Mi. 10 Mi. Financial Center State Bank of Florida 0 0 0 1 FinancialFinancial Platinum Center State Bank Bank of Florida 0 0 1 0 0 0 0 1 FinancialFinancial Bank Platinum of America Bank 0 0 0 1 3 0 7 0 FinancialFinancial Chase Bank of America 0 0 0 0 0 3 2 7 FinancialFinancial Wachovia Chase 0 0 0 0 1 0 9 2 FinancialFinancial SunTrust Wachovia 0 0 0 0 2 1 3 9 FinancialFinancial BB&T SunTrust 0 0 0 0 1 2 4 3 FinancialFinancial Regions BB&T 0 0 0 0 0 1 3 4 FinancialFinancial TD Regions Bank 0 0 0 0 1 0 2 3 Financial TD Bank 0 0 1 2

Type 1 Mi. 3 Mi. 5 Mi. 10 Mi. Total Type 1 Mi. 3 Mi. 5 Mi. 10 Mi. Total Financial (Fla.-based) 0 0 0 2 2

FinancialFinancial (nationwide) (Fla.-based) 0 0 0 0 5 0 27 2 32 2 Supermarkets and Retail Stores TableFinancial 5 (nationwide) 0 0 5 27 32 STORES IN THE EAGLE LAKE MARKET (BY NAME) Type Supermarket 1 Mi. 3 Mi. 5 Mi. 10 Mi. Type Supermarket 1 Mi. 3 Mi. 5 Mi. 10 Mi. Grocery Publix 0 2 2 6 THERE IS AN OVERALL OPPORTUNITY GroceryGrocery Winn-DixiePublix 0 0 1 2 0 2 4 6 for a value-driven supermarket or SuperstoreGrocery WalmartWinn-Dixie 0 0 1 1 1 0 4 4 diversified superstore (e.g., Walmart). SuperstoreSuperstore TargetWalmart 0 0 0 1 0 1 1 4 Retail sales and consumer spending SuperstoreSuperstore BigTarget Lots 0 0 1 0 0 0 1 1 are increasing in the area SuperstoreSuperstore KmartBig Lots 0 0 0 1 0 0 1 1 Superstore Kmart 0 0 0 1 RESIDENTS ARE LEADING MORE

active and busy lifestyles and are Table 6 increasingly seeking out convenient STORES IN THE EAGLE LAKE MARKET (BY TYPE) and health-promoting services. Food and lifestyle businesses that cater to Type 1 Mi. 3 Mi. 5 Mi. 10 Mi. Total Type 1 Mi. 3 Mi. 5 Mi. 10 Mi. Total these needs are predicted to do well Grocery Store 0 3 1 10 14

MiscellaneousGrocery Store Store 0 0 1 3 0 1 0 10 1 14

SuperstoreMiscellaneous Store 0 0 2 1 1 0 7 0 10 1 Superstore 0 2 1 7 10

Financial Institutions Type DS/PH 1 Mi. 3 Mi. 5 Mi. 10 Mi.

Drugstore CVS 0 2 1 3 Type DS/PH 1 Mi. 3 Mi. 5 Mi. 10 Mi. THE EAGLE LAKE AREA MARKETDrugstore CAN SUPPORT Walgreens additional 0 1 1 3 providers of financial services,DrugstorePharmacy particularly PublixCVS at the 0 12 1 63 Pharmacy Winn-Dixie 0 1 0 4 rate of population growthDrugstore projected for Walgreens the present 0 1 1 3 Pharmacy PublixWalmart 0 1 1 64 decade. Opportunities exist for financial institutions, Pharmacy Winn-DixieTarget 0 10 0 41 particularly community banks and credit unions to Pharmacy Walmart 0 1 1 4 serve the Eagle Lake marketTable 7 area FINANCIALPharmacy INSTITUTIONS Target IN THE EAGLE 0 LAKE 0 MARKET 0 (BY 1NAME)

Type Bank 1 Mi. 3 Mi. 5 Mi. 10 Mi.

Financial Center State Bank of Florida 0 0 0 1 Type Bank 1 Mi. 3 Mi. 5 Mi. 10 Mi. Financial Platinum Bank 0 1 0 0 Financial CenterBank of State America Bank of Florida 0 0 03 17 Financial PlatinumChase Bank 0 10 0 02 Financial BankWachovia of America 0 0 31 79 Financial ChaseSunTrust 0 0 02 23 Financial WachoviaBB&T 0 0 1 94 Financial SunTrustRegions 0 0 20 3 Financial BB&TTD Bank 0 0 1 42 Financial Regions 0 0 0 3 Financial TD Bank 0 0 1 2 TableType 8 1 Mi. 3 Mi. 5 Mi. 10 Mi. Total FINANCIAL INSTITUTIONS IN THE EAGLE LAKE MARKET (BY TYPE)

Financial (Fla.-based) 0 0 0 2 2 Type 1 Mi. 3 Mi. 5 Mi. 10 Mi. Total Financial (nationwide) 0 0 5 27 32

Financial (Fla.-based) 0 0 0 2 2

Financial (nationwide) 0 0 5 27 32 Type Supermarket 1 Mi. 3 Mi. 5 Mi. 10 Mi.

Grocery Publix 0 2 2 6 Type Supermarket 1 Mi. 3 Mi. 5 Mi. 10 Mi. Grocery Winn-Dixie 0 1 0 4 GrocerySuperstore PublixWalmart 0 21 21 64 GrocerySuperstore Winn-DixieTarget 0 10 0 41 Superstore WalmartBig Lots 0 1 10 41 Superstore TargetKmart 0 0 0 1 Superstore Big Lots 0 1 0 1 Superstore Kmart 0 0 0 1

Type 1 Mi. 3 Mi. 5 Mi. 10 Mi. Total

Grocery Store 0 3 1 10 14 Type 1 Mi. 3 Mi. 5 Mi. 10 Mi. Total Miscellaneous Store 0 1 0 0 1 GrocerySuperstore Store 0 32 1 107 1410

Miscellaneous Store 0 1 0 0 1

Superstore 0 2 1 7 10 Agency Redevelopment Community Lake Eagle by Photo

“I can conceive of no natural scenery - John Bingham, founder of Eagle Lake, 1882 more beautiful than Eagle Lake.”

Get to know the business potential of the Eagle Lake market! For more information and business incentives, contact City Hall:

City of Eagle Lake 75 North Seventh Street Eagle Lake, Florida 33839 (863) 293-4141 www.eaglelake-fla.com - Produced December 2010 -