Eagle Lake 2011 AREA MARKET PROFILE Growing with Business in Mind! Eagle Lake is one of the hidden gems of Polk County. Nestled between2010 Bartow EAGLE LAKE and METRICS: Winter Haven along U.S. Highway 17, and only 16 miles fromEagle Lakeland, Lake: Winter the Haven: CityBartow: is favorablyDundee: Lakeland: Population: 2,921 26,487 16,805 3,298+ 94,163+ located within# ofCentral Households: Florida.879 With12,889+ its small-town character 37,877 and easy accessHousehold to Inc I-4,ome: Eagle$38,468 Lake$39,249 is a city$47,477 primed$35,913 for $39,947 (2008-2009) growth with Medianbusiness Age: in mind.34.1 44.0 35 39.9 Fast Facts - VisualType of 1 MileQSR (Red), 3 Mile 1(Lime), Mi. 3 Mi. 5 Mile 5 Mi. (Orange), 10 Mi. 10 Mile (Yellow) Radius of Eagle Lake: American McDonald’s 0 1 1 2 • THE EAGLE LAKE MARKET INCLUDES ALL DISTANCES under American Burger King 0 1 0 3 a 20-minute drive of the city and includes the cities RADIUSAmerican CIRCLES Hardee’s FROM EAGLE 0 LAKE 0 0 2 1 MILE (RED); 3 MILES (LIME); 5 MILES (ORANGE); 10 MILES (YELLOW) of Winter Haven, Bartow, Auburndale, Dundee, and American Wendy’s 0 0 1 1 Lakeland American Arby’s 0 1 1 1 American Dairy Queen 0 1 1 1 • THE TOTAL POPULATION OF THE EAGLE LAKE MARKET American Checkers 0 1 1 2 surpasses 150,000 people and is growing steadily Mexican Taco Bell 0 1 0 0 Pizza Pizza Hut 0 1 1 3 • HIGHWAY 17 PASSES THROUGH THE MIDDLE of Eagle Pizza Papa John’s 0 1 0 0 Lake, offering a steady stream of potential consumers Pizza Domino’s 0 0 1 2 Pizza Little Caesar’s 0 0 0 2 (10,000 automobile trips daily) exiting I-4 to the north Southern KFC 0 1 1 0 and from as far south as Punta Gorda Southern Zaxby’s 0 0 1 0 Southern Chick-Fil-A 0 0 0 0 • THE CITY OF EAGLE LAKE COVERS MORE THAN 3.2 square Sandwich Subway 1 0 0 0 miles, with a strong demand for goods and services Sandwich Quizno’s 0 0 0 0 within a one-mile radius of the city center • THE MEDIAN HOUSEHOLD INCOME is approximately Type 1 Mi. 3 Mi. 5 Mi. 10 Mi. Total $40,000, an 18.7% increase since 2000, and the City’s American 1 5 5 12 23 population has increased by 17% over the same period Mexican 0 1 0 0 2 to 2,921 residents. Growth is expected to continue at a Pizza 1 2 2 7 12 steady rate Southern 1 1 2 0 4 Sandwich 1 0 0 0 1 • A LARGE CONTINGENT OF STUDENTS (more than 5,000 attending USF/Polytechnic, Polk State College and Table 1 EAGLE LAKE MARKET METRICS Travis Technical Center) are found within the market 2010 DATA area Eagle Lake Winter Haven Bartow Dundee Lakeland • LEGOLAND FLORIDA, A NEW HIGH-PROFILE attraction Population 2,921 26,487 16,805 3,298 94,163 No. of Households 1,379 12,889 6,150 1,280 37,877 opening in October 2011 in Winter Haven, will be a * major consumer attraction in the market area only 6 Household Income $38,468 $39,249 $47,477 $35,913 $39,947 Median Age 33.2 44.0 35.0 39.9 37.9 miles from Eagle Lake * 2008-2009 data Market Potential in Eagle Lake Room for Growth for Food, Retail, and Financial Service Businesses • EAGLE LAKE IS A GROWING CITY IN A POPULOUS CENTRAL FLORIDA MARKET. The Eagle Lake market has a relatively low cost-of-living index, indicating a price-conscious market where value is important to consumers. • ALTHOUGH THE NUMBER OF BUSINESSES in Eagle Lake is increasing, there is room for additional growth. Market research indicates that there is a demand for quick service restaurants, pharmacies, supermarkets, and financial institutions within the city Table 2 Quick-Service Restaurants QUICK SERVICE RESTAURANTS IN THE EAGLE LAKE MARKET Type QSR 1 Mi. 3 Mi. 5 Mi. 10 Mi. THE EAGLE LAKE MARKET PROVIDES a perfect setting AmericanType McDonald’sQSR 1 0Mi. 3 1Mi. 5 1Mi. 10 2Mi. for the quick-service-restaurant niche, with its American McDonald’sBurger King 0 1 10 23 focus on convenience and affordability. Immediate American BurgerHardee’s King 0 10 0 32 proximity to Highway 17 ensures a continuous flow American Hardee’sWendy’s 0 0 01 21 of motorists American Wendy’sArby’s 0 01 1 1 American Arby’sDairy Queen 0 1 1 1 American DairyCheckers Queen 0 1 1 12 AmericanMexican CheckersTaco Bell 0 1 10 20 Pizza Pizza Hut 0 1 1 3 Mexican Taco Bell 0 1 0 0 Pizza Papa John’s 0 1 0 0 Pizza Pizza Hut 0 1 1 3 Pizza Domino’s 0 0 1 2 Pizza Papa John’s 0 1 0 0 Pizza Little Caesar’s 0 0 0 2 Pizza Domino’s 0 0 1 2 Southern KFC 0 1 1 0 Pizza Little Caesar’s 0 0 0 2 Southern KFCZaxby’s 0 10 1 0 Southern Chick-Fil-A 0 0 0 0 Pharmacies and Drugstores Southern Zaxby’s 0 0 1 0 SouthernSandwich Chick-Fil-ASubway 01 0 0 0 Sandwich SubwayQuizno’s 10 0 0 0 Sandwich Quizno’s 0 0 0 0 THE MARKET PROVIDES OPPORTUNITIES for drugstores Table 3 QSRs IN THE EAGLE LAKE MARKET BY CUISINE or pharmacies that offer the convenience of one-stop Type 1 Mi. 3 Mi. 5 Mi. 10 Mi. Total shopping within the immediate radius of the City. CVS Type 1 Mi. 3 Mi. 5 Mi. 10 Mi. Total American 1 5 5 12 23 and Walgreens are the two major drugstore chains in the Mexican 0 1 0 0 2 Eagle Lake market area and American 1 5 5 12 23 Pizza 1 2 2 7 12 have 11 locations between Mexican 0 1 0 0 2 PizzaSouthern 1 21 2 70 12 4 them. None of those locations Sandwich 1 0 0 0 1 are within the 1-mile radius Southern 1 1 2 0 4 of the City, however Sandwich 1 0 0 0 1 Table 4 PHARMACIES AND DRUGSTORES IN THE EAGLE LAKE MARKET Type DS/PH 1 Mi. 3 Mi. 5 Mi. 10 Mi. Eagle Lake Winter Haven Bartow Dundee Lakeland Eagle Lake Winter Haven Bartow Dundee Lakeland Drugstore CVS 0 2 1 3 Population 2,921 26,487 16,805 3,298 94,163 Drugstore Walgreens 0 1 1 3 PopulationNo. of Households 2,9211,379 26,48712,889 16,8056,150 3,2981,280 94,16337,877 Pharmacy Publix 0 1 1 6 No.Household of Households Income 1,379$38,468 $39,24912,889 6,150$47,477 1,280$35,913 37,877$39,947 Pharmacy Winn-Dixie 0 1 0 4 Median Age Data for33.2 tables from “Retail Market 44.0 Analysis; Growth Potential in35.0 the Eagle 39.9 37.9 Household Income Lake$38,468 Market”, Carras Community $39,249 Investments, Inc./Eagle $47,477 Lake CRA $35,913 $39,947 Pharmacy Walmart 0 1 1 4 Median Age 33.2 44.0 35.0 39.9 37.9 Pharmacy Target 0 0 0 1 Type Bank 1 Mi. 3 Mi. 5 Mi. 10 Mi. Financial Center State Bank of Florida 0 0 0 1 Financial Platinum Bank 0 1 0 0 Financial Bank of America 0 0 3 7 Financial Chase 0 0 0 2 Financial Wachovia 0 0 1 9 Financial SunTrust 0 0 2 3 Financial BB&T 0 0 1 4 Financial Regions 0 0 0 3 Financial TD Bank 0 0 1 2 Type 1 Mi. 3 Mi. 5 Mi. 10 Mi. Total Financial (Fla.-based) 0 0 0 2 2 Financial (nationwide) 0 0 5 27 32 Type Supermarket 1 Mi. 3 Mi. 5 Mi. 10 Mi. Grocery Publix 0 2 2 6 Grocery Winn-Dixie 0 1 0 4 Superstore Walmart 0 1 1 4 Superstore Target 0 0 0 1 Superstore Big Lots 0 1 0 1 Superstore Kmart 0 0 0 1 Type 1 Mi. 3 Mi. 5 Mi. 10 Mi. Total Grocery Store 0 3 1 10 14 Miscellaneous Store 0 1 0 0 1 Superstore 0 2 1 7 10 Type DS/PH 1 Mi. 3 Mi. 5 Mi. 10 Mi. Type DS/PH 1 Mi. 3 Mi. 5 Mi. 10 Mi. Drugstore CVS 0 2 1 3 DrugstoreDrugstore Walgreens CVS 0 0 1 2 1 1 3 3 PharmacyDrugstore Publix Walgreens 0 0 1 1 1 1 6 3 PharmacyPharmacy Winn-Dixie Publix 0 0 1 1 0 1 4 6 PharmacyPharmacy Walmart Winn-Dixie 0 0 1 1 1 0 4 4 PharmacyPharmacy Target Walmart 0 0 0 1 0 1 1 4 Pharmacy Target 0 0 0 1 Type Bank 1 Mi. 3 Mi. 5 Mi. 10 Mi. Type Bank 1 Mi. 3 Mi. 5 Mi. 10 Mi. Financial Center State Bank of Florida 0 0 0 1 FinancialFinancial Platinum Center State Bank Bank of Florida 0 0 1 0 0 0 0 1 FinancialFinancial Bank Platinum of America Bank 0 0 0 1 3 0 7 0 FinancialFinancial Chase Bank of America 0 0 0 0 0 3 2 7 FinancialFinancial Wachovia Chase 0 0 0 0 1 0 9 2 FinancialFinancial SunTrust Wachovia 0 0 0 0 2 1 3 9 FinancialFinancial BB&T SunTrust 0 0 0 0 1 2 4 3 FinancialFinancial Regions BB&T 0 0 0 0 0 1 3 4 FinancialFinancial TD Regions Bank 0 0 0 0 1 0 2 3 Financial TD Bank 0 0 1 2 Type 1 Mi.