Korea's 'Hallyu' Wave Hits India
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STUDENT PAPER OF THE TIMES SCHOOL OF MEDIA GREATER NOIDA | Monday, october 21, 2019 | Vol 3, issue 10 | PAGes 8 THE TIMESOF BENNETT Youth to power growth Navratri in BU Winning felt surreal Climate change has become a fact Chancellor Vineet Jain lights Newton was the best writing of life, says Nivedita Haran the lamp at Garba 2.0 experience of my life, says PAGE 2 PAGE 5 Mayank Tiwari PAGE 6 Korea’s ‘Hallyu’ wave hits India ‘Doesn’t matter what people think’ By ABHILASHA RAWAT now National Open Uni- versity (IGNOU) offers India is in the grips of the Korean language course. Hallyu wave, a term that K-dramas like Sky Cas- literally translates to ‘Flow tle and Boys over Flowers of Korea. The K-craze has are now on the must-watch caught up with millennials TV list of youngsters, with all over the country, who many preferring them to can’t get enough of South US or Brit series. “Korean Korean music, shows, dramas are similar to Indi- beauty products, language an dramas where the lead or food. actors are afraid of letting Along with Harini Nit- their parents know they’re tala winner of LG the LG dating someone, which Harini Nittala, winner of the LG K-pop India contest K-pop Contest 2019 in wouldn’t even be a concern Source: KPOP High India By ABHILASHA RAWAT you been singing? music videos, the choreog- India, Priyanka and Sid Priyanka (left) and Sid (right) debuted in South Korea in Z-girls in Western shows,” said A: I’ve always loved sing- raphies, the melodies; the are making their debut and Z-boyz Source: Instagram 16-year-old Mehak Negi, in South Korea (Z - Pop) who watched her first The 15-year-old Harini ing, but I only started per- list goes on! and groups such as IN- that K-pop songs reduce Maangchi on how to make has really clear. I order Ko- K-drama, a Hindi dubbed Nittala from Hyderabad forming since December Q. Who supported 2IT, VAV, Lucente and anxiety and depression. Korean food like kim- rean beauty products on version of Dots, in 2017. was bullied in school, had 2018. I’ve taken guitar you the most in your Kard who are holding con- Not only music, but Ko- bap and sujab. It has the internet and use them India’s love affair with low self-esteem and stage classes but I haven’t actu- dream to become a certs in India. Kim Kum- rean food is a rage among helped me open up to a regularly,” said Aishwarya. Korean culture started in fright. But she fought her ally learnt singing profes- K-pop singer? pyoung, director of Kore- Indians. There are more new culture.” Along with K-pop, the 1970s when the Rev- fears and went on to win sionally. A: My mom supports me LG K-pop India contest an Cultural Centre India than 45 standalone Korean Korean beauty prod- K-drama, K-beauty and olutionary People’s Front Q. When did you start the most! My brother, my 2019, in the vocal catego- in New Delhi said, “KCCI restaurants in the country, ucts have also caught the K-food, Korean language took over North-eastern listening to K-pop dad and my friends do too ry. Since then Nittala has organises a K-Pop contest and the number is grow- fancy of youngsters across courses are gaining pop- India, especially Mani- Music? Are there any but my mom supports achieved what many K-pop every year. This year, we ing. Thanlungliu Panmei, the country. Aishwarya ularity among Indians as pur and banned all Indian groups you enjoy lis- me more than anybody. fans aim to achieve and She is always by my side had 1,952 teams and 3,475 a 23-year-old from Mani- Menon, a student from well. “Every year, more sources of entertainment, tening to? she’s just in 10th grade! and she always helps me participants in the K-pop pur, has been learning to Mumbai follows the 10- than 1,000 students are from Bollywood to Hin- A: I’ve been listening to This reporter got in out. contest all over India. For cook various Korean food step Korean beauty skin- learning the Korean lan- di TV shows. That’s when K-pop since 2017 and some touch with the vocal win- Q. A message for K-pop the first time, we also had items, “I’ve been watching care routine. “The results guage in our centre itself,” North east turned South of my favourite artists ner of LG K-pop Contest fans? regional rounds in Guntur, YouTube videos such as are amazing, and my skin said Kum-pyoung. In fact, Korean dramas and it has include BTS, BIGBANG, 2019 and was blown away A: Don’t get discouraged Bhopal and Dehradun.” had a lasting impact on the EXO, (G)-Idle, Blackpink, Nittala’s positivity and de- by comments like: why The Korean tunes North-eastern culture. Everglow, NCT…..It’s a termination. Excerpts: long list I can go on forev- do you listen to Korean strike a specific chord with Then the song “Gang- Q. How does it feel er! music when you can’t the ‘desis’ said Kalyani nam Style” by PSY, became winning LG K-pop In- Q. What draws you to even understand them, Bamane, an ardent K-pop viral the second Hallyu dia contest 2019? K-pop? or Ew! K-pop is so weird. lover from Pune. “The rea- wave hit India, especially A: I still can’t believe it Ans: I find K-pop very in- You are allowed to love son I and many others en- western and southern In- all happened. It was all so teresting and unique. I whatever you want, and it joy K-pop is because tunes dia in 2012. The third and overwhelming! love everything about it doesn’t matter what peo- of are catchy. People talk the final wave that com- Q. Since when have from the concepts to the ple think. about language barrier. pletely swept India was the I don’t feel the language release of Blood, sweat and barrier makes a huge dif- tears by the worldwide hit Redesigning folk music for youth ference.” boy group, BTS. This song By SHIVANI die, it will keep on evolv- Another die-hard fan not only swept India but ing with time into newer of Korean music, Zikra the entire world making Abhinav Agarwal, an eth- forms,” he further added. Syed an 18-year-old stu- K-pop a world-wide sen- Excited fans queue up at the Lucente concert in Pune 2018 nomusicologist, folklorist “When I was in college, dent from Kalyan, said Photo by Abhilasha Rawat sation. and musician, made it to just after a month I was the list of Forbes 30 under bored of studies. On week- 30 Asia under the Arts cat- ends, I used to catch a egory for empowering folk random train and land up Exploring the mind behind Menstrupedia musicians with technolo- anywhere with my laptop and record music. I used to By HERA AHMAD decided to create educa- gy. He is also the founder make CDs and sell them. tional material about men- of Anahad Foundation, an All of them got sold out. If today girls are more struation with two prime NGO which help connect When I was in my third se- open about talking about objectives, one to elimi- folk musicians to technol- mester, I founded Anahad their monthly blues or nate the shame associated ogy. Foundation.” he said when periods part of the credit with menstruation by por- “Music is something you asked about how he found- goes to Aditi Gupta, CEO, traying it in positive light connect with and folk mu- ed Anahad foundation. Menstrupedia. Gupta, a and second, to help young sic is now history. If the Anahad Foundation National Institute of De- girls learn about menstru- youth is not connected Abhinav Agarwal, works with motive to pro- sign (NID) graduate has ation on their own in a fun with folk music, we can- founder of Anahad vide identity to the folk made every effort to re- and interesting way,” said not force them to listen to foundation musicians. “I believe that move the stigma associat- Gupta with an ambitious it. It is their choice,” he Photo by Abhinav Agarwal technology helps a lot in ed with periods. tone of voice. said when asked about the giving a person digital “We don’t often talk about Their research helped youth’s disinterest in folk “All artforms in the world identity. Hence, Anahad periods because our socie- them gather interesting music. are meant to evolve. Until provides technology for ty considers it a taboo,” Aditi Gupta, the co-founder of Menstrupedia Comics, addressing a large stories and experiences Abhinav is not fasci- and unless they evolve into free to folk musicians,” he said Gupta, an Indian au- gathering. Source: Pinterest around menstrual practic- nated by folk music him- newer artforms, they self. He prefers alternative said. thor and co-founder of at NID, who then became woman in urban areas She further emphasized es from young girls. Their won’t sustain and that’s the music like metal, raw and Indian folk musicians Menstrupedia. the co-founder of Men- aren’t unaware about nat- on this realization that if primary objective is to uti- area I am working on,” Ab- other modern forms. are now showcasing their “I was told to keep my pe- strupedia.