Newsletter 1000
T HE Gold Medal Wine Club Newsletter: Vol. 10 No. 10 Zaca Mesa Winery Edition In This Issue RRHONEHONE WWINESINESTTAKEAKE CCENTERENTER SSTAGETAGE ATAT ZZACAACA MMESAESA WWINERYINERY ZACA MESA WINERY Page 1 John Cushman thought it was just beautiful Santa Ynez Valley. The land was another real estate deal. After all, by virtue reasonably priced, and the way things THIS MONTH’S of owning a successful commercial real were going in California, any land was WINES estate business, he had been involved with good land. Lou was convinced this new Page 2 thousands of land investment opportunities. venture was sound, based on two main This one was supposed to be another premises. He saw a resurgence beginning SPOTLIGHT PROFILES passive investment, with little or no active in the California wine industry that would Page 3 involvement. Little did he know then how create more demand for grapes than the differently it would turn out. available supply. He also knew that Santa Barbara’s fertile soil and agreeable climate LATE BREAKING In 1972, John’s friend Lou Ream, who had huge grape growing potential that was NEWS was Executive VP at Atlantic Richfield virtually untapped. What he didn’t know Page 5 Co., assembled a group of high profile till soon after acquiring the property, was investors to buy land in Santa Barbara the extent of his prognostication. County for the purpose of growing grapes. FOOD FOR THOUGHT Page 6 The property was 1,500 acres of primarily This group of investors was not a grazing fields, located in the heart of bunch of amateurs, mind you.
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