Overview and Perspective

2008 ATA e-Business Forum October 21, 2008 ATA Overvi ew and Perspecti ve

„ Air Transpor t Assoc ia tion

¾ Background/History

¾ Membership/Role/Mission „ ATA e-Business Program

¾ Vision/Mission/Scoppgye/Strategy

¾ Organizational Structure

¾ Membership

¾ Collaboration

¾ Future Opportunities to Work Together „ Q&A

2 Air Transpor t Associ ati on

„ Air line tra de assoc ia tion (no t-for-profit) „ Based in Washington D.C. - 80 Employees „ Founded 1936 by 14 airlines „ Current membership:

¾ 13 Passenger Carriers

¾ 5 All-Cargo Carriers

¾ 3 Associate Members (International Airlines) „ Memb er carr iers han dle 90% cargo /passenger tra ffic in the U.S. „ Industry Membership (non-airlines)

¾ 44 Companies Air Transport Associ ati on Memb ers

Air line M emb ers

ABX Air, Inc. (GB) Federal Express Corporation (FX) AirTran Airways (FL) Hawaiian Airlines (HA) Alas ka Air lines, Inc. (AS) JetBl ue Airways Corp. (B6) American Airlines, Inc. (AA) Midwest Airlines (YX) ASTAR Air Cargo, Inc. (ER) Northwest Airlines, Inc. (NW) Atlas Air, Inc. (5Y) Southwest Airlines Co. (WN) Continental Airlines , Inc . (CO) United Airlines, Inc. (UA) Delta Air Lines, Inc. (DL) UPS Airlines (5X) Evergreen International Airlines (EZ) US Airways, Inc. (US)

Associate Airline Members

Air Canada (AC) Mexicana (MX) Air Jamaica Ltd . (JM)

4 ATA Overvi ew

„ PitftbidltPurpose is to foster a business and regulatory environment that ensures safe and secure air transportation and enables airlines to flourish, stimulating economic growth.

„ Non-competitive issues

„ History

¾ Creation of the Civil Aeronautics Board

¾ Creation of the Federal Aviation Administration

¾ Creation of the air traffic control system

¾ Airline deregulation

¾ Aftermath 9/11

5 ATA Overvi ew

„ TdToday

¾ Reauthorizing FAA

¾ Modernizing the air traffic control system

¾ Stopping oil speculation from driving up fuel prices

¾ Advocating fair airline taxation and regulation

¾ Transmitting technical expertise and operational knowledge to improve safety, service and efficiency

¾ Publishing numerous guidelines and standards • e-Business • Operations • Safety

• Other 6 ATA e-BiBusiness Program

„ ItInternati onal st and ard s program

„ Membership open to the world’s airlines, suppliers, repair agencies , solution providers, etc.

„ Consensus-based

„ Self supporting business unit (not for profit)

¾ Separate membership from ATA

¾ 132 Member companies

¾ 1,800 Individual volunteers „ Vision, mission, strategy and goals

7 ATA e-Business Program - History

„ BiiBeginning – la te 1950s

¾ Spec 100 – Technical Data Standards

¾ Spec 200 – Materiel Data Standards (IBM Punch Cards) „ Standards Evolved and Expanded

¾ Changgging business needs

¾ Technological advances „ Today

¾ Broad list of standards and data definitions

¾ Long list of adopters

¾ StdStandard s deep ly em bdddiidbedded in indus try sys tems an d processes Vis ion

„ TbTo be an agil e, cost tffti effective, gl lblobal commerc ilial aviation industry enabled through effective and efficient information sharing. • Information is as dynamic as the business environment • Business models can be effectively adjusted in a timely manner as conditions require • Minimal data processing for distribution or consumption • Information is complete and ready for consumption when provided Miss ion

„ EtblihEstablish a g lbllobal commerc ilial av itiiation idindus try information framework that facilitates improved business agility, reduces costs, increases speed of business, and maintains the highest level of safety. FtilFunctional Scope

11 Strategy – Who is th e Customer

End Users are the customers of the ATA e-Business ppgrogram. The strate gy exists to deliver value to them.

Third Parties Interested Parties

Companies or organizations Companies or organizations whose primary business is with an interest in the ATA providing tools and/or services e-Business Program work to enable or facilitate the product (e. g., universities, use/implementation of the ATA other industries, Department e-Business standards (e.g., 3rd of Defense, etc.) party technology providers) End Users

Worldwide commercial aviation companies or organizations that produce, consume or exchange data (e. g., manufacturers , operators, repair agencies, Regulatory Agencies Other Standards Bodies suppliers, distributors, etc.) ATA eBusiness Strategy October 5, 2007

Vision: To be an agile, cost effective, global commercial aviation industry enabled through effective & efficient information sharing.

Mission: Establish a global commercial aviation industry information framework framework that facilitates improved business agility, reduces cos ts, increases speed of business, and maintains the highest level of safety.

Customer For Commercial Aviation Companies that Produce, Consume and Budgetary Perspective Exchange Data… Perspective

Who are the Produce What d o mem ber Be Self customers? What Standards Improve Maintain Safety airlines expect Supporting do they value from That... Reduce Costs Business and from ATA B1 ATA eBusiness? C1 C2Processes C3Compliance eBusiness?

Operations Stand ard s Lif ecyc le M anagement Stand ard s I mpl ement ati on Bu ilding the Commun itity Perspective Maintain Open Increase Reduce Establish Operate to Ensure Quality & Consensus- What must we do Standards Barriers for Effective Lifecycle Plan Standards Based Work internally to meet Adoption Adoption Participation our customer P1 P2 P7 P8 P12 P13Environment objec tives ? P10 Provide Leverage Identify Encourage 3rd Provide Support for Increase Existing Business Party Product / Networking Standards Membership Standards Opportunities Solutions Dev. Opportunities P3 P4 P9 Implementation P14 P15

Provide Project Increase Speed Market the and Program of Standards Standards Oversight Development P5 P6 P11

Learning Perspective Maintain Awareness of Emerging Know the Standards and How Understand Business What must we Technologies They are Implemented know to perform L1 L2 L3 the processes? CittCommittee SttStructure

14 Guiding Principles

„ IfInformati on-centri c ra ther than documen t-centitric

„ Platform neutral – open architecture

„ Cons itisten tdtt data st ruct ures, d dfiitiefinitions and properties across all applications of the data

„ Leverage other standards where applicable

„ Enable an appropriate level of data security for the application

„ Meet all applicable regulatory requirements ATA e-Business Prog ram Membership (133)

A.L.D. Ltd Continental Airlines Integrated Aviation Software Pty Ltd Rockwell Collins ABX Air Continental DataGraphics Intelleflex Corporation Rolls‐Royce ADT ‐ APPLIED DATABASE TECH CORENA International Aero Engines SAAB Aeroinfo Systems Crane Aerospace & Electronics IATA Saudi Arabian Airlines Aeronautical Repair Station Assn. Dassault Inventory Locator Service Siemens ‐ UGS AeroSat Corporation Dassault Falcon Jet JANA, Inc. SITA Aerospace Consulting Toulouse Data Systems & Solutions Japan Airlines SNECMA Aerospace Software Development Delta Air Lines Jeppesen Southwest Airlines Aeroxchange Ltd. DIEHL AEROSPACE GMBH JetBlue Airways Spirit AeroSystems Incorporated Air Canada E2open, Inc. Kortenburg International bbv.v. SR Technics Switzerland AIR EUROPA EADS Lufthansa Technik AG Standard Aero Limited Airbus Eaton Aerospace M&M Technical Publications, Inc. Swiss AviationSoftware Aircraft Inventory Mgmt. & Svcs Embraer Meggitt Aircraft Braking Systems TAI ‐ Tusas Aerospace Industries, Inc. Alaska Airlines EmpowerMX Messier‐Dowty Ltd Technology Solutions Alcoa Fastening Systems EMS SATCOM Mexicana Airlines Tectura Corporation American Airlines Enviro Systems Inc. Midwest Airlines Tego, Inc. Appendix‐Sonovision ITEP EUROCOPTER Moog Inc. Telair International ARINC Exostar LLC MPC Products Corp. Teledyne Controls Air Transport Association FedEx Mxi Technologies Ltd Tenix Aviall Services Finnair Nabtesco Aerospace Teradata Avio‐Diepen.B.V. Frontenac Aero Consulting Northrop Grumman Thai Airways International Axon Solutions Inc. FUJITSU LIMITED Northwest Airlines Thales Avionics B/E Aerospace, Inc. Gables Engineering OmegaBlue, Inc. Timco Aviation Services BAE Systems GE Aviation O'Neil & Associates TRAX USA Corp Boeing GE Transportation Open Connect United Airlines Bombardier Aerospace GGS INFORMATION SERVICES Pall Aeropower Corporation UPS Airlines British Airways Goodrich Panasonic Avionics Corporation US Airways Bruno Chatel (()Chadocs) Hamilton Sundstrand Parametric Technology ()(UK) Limited Valcor Engggineering Corporation Cambridge UK Auto‐ID Lab Heath Tecna Inc. Parker Hannifin Virgin Blue Airlines CHC Helicopter Corporation Honeywell Pratt & Whitney WestJet CHUOZUKEN CO., LTD HAECO Qantas Airways Woodward Aircraft Engine Systems Communications Software Ltd InfoTrust Group Ramco Systems Corporation X‐Hive CONSORCIO AVIAXSA, S.A. DE C.V. Inmedius RFIDsec XyEnterprise 16 RbRobus t WbWeb Site www.ataebiz.org

„ Self sign-up for any/all groups

„ View rosters and contact info

„ Join online group discussions (email lists, etc.)

„ Access group documents, agendas, summaries

„ Access group calendars with all activities

„ Vote (informal polls)

„ Receive automatic email notification of changes ATA, ASD, AIA Coll ab orati on

„ Stat us

¾ ASD, AIA, ATA signed agreement August 2007

¾ 3 years of collaboration

¾ 3 revisions to S1000D (30 CPFs - ATA) • Issue 2.3 - established groundwork for commercial aviation requirements • Issue 3.0 – supported the Boeing 787 • Issue 4 . 0 – is fully capable of supporting commercial aviation requirements

¾ 2010 issue to support Airbus A350

¾ CllbCollabora tion is progress ing very we ll

¾ Future Opportunities 18 FtilFunctional Scope

ATA,AIA, ASD Collaboration

19 httpp//://www.ataebiz.or g

ATA e-Business Program Air Transport Association of America, Inc. 1301 Pennsylvania Ave., NW Suite 1100 Washington DC 20004-1707

20