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Home , Serginho Chulapa, Waldir Peres, Zico (footballer)

Pacaembu Specimen 0.2 March 2020 Álvaro Franca, Felipe Casaprima

P A C A E M B Ú 0. 2

Naipe Foundry WWW.NAIPE.XYZ [email protected] Pacaembu Specimen v. 0.2 Pacaembu Specimen 0.2 Naipe Foundry Álvaro Franca, Felipe Casaprima

Pacaembú THIN Pacaembú LIGHT ComingPacaembú April MEDIUM 15th Pacaembú REGULAR PacaembúComing LaterBOLD Pacaembú BLACK Pacaembú ULTRA

WWW.NAIPE.XYZ [email protected] n ©2020 Álvaro Franca & Felipe Casaprima / Naipe Foundry Pacaembu Specimen v. 0.2 SELEÇÃO 1970 57 Preguiçosos 1940 ART DECO Dr. SÓCRATES SPHINX OF BLACK abcdefghijklmn QUARTZ JUDGE opqrstuvwxyz 32 MY VOW 68

OOOOOOL! ©2020 Álvaro Franca & Felipe Casaprima / Naipe Foundry Pacaembu Specimen v. 0.2 SELEÇÃO BRASILEIRA 1982 C. Telê Santana 11 Éder 09 Serginho Chulapa 15 Falcão 10 Zico 08 Sócrates 06 Júnior 05 Cerezzo 02 Leandro 03 Oscar 04 Luizinho 01 Waldir Peres

arcelona, 5 July 1982, 19:15 CET. Mediterranean country of Italy. In the bowels of the Estadi The reason for this global outpouring de Sarrià, men are sobbing of grief? Brazil had just been knocked uncontrollably while some are just out of the 1982 World Cup at the Bvacantly staring, too numb to comprehend hands of the Azzurri. But this was no what has just happened. ordinary Brazil team; this was a side that In the stands above, men, women and captured the hearts and minds of football children are sobbing uncontrollably too, fans all across the world. their stares just as vacant, too numb to They were the greatest side of their comprehend what has just happened. generation, a team that forms an unholy All around the world people are trinity with the Mighty Magyars of 1954 helpless to hold back their anguish, many and Johan Cruyff’s Total Football side of struggling to focus. The only sanctuary 1974 as the three best sides never to from this melancholic pandemic is the win the World Cup.

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LANGUAGE SUPPORT: COMING SOON PUNCTUATION AND SYMBOLS: COMING SOON

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LANGUAGE SUPPORT: COMING SOON PUNCTUATION AND SYMBOLS: COMING SOON

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©2020 Álvaro Franca & Felipe Casaprima / Naipe Foundry Pacaembu Specimen v. 0.2 ESTÁDIO PACAEMBÚ EST. 27.04.1940 Pacaembú paã·nga·he·nb·bu Tupinologist Eduardo de Almeida Navarro says “Pacaembú” comes from the Old‑Tupi, a native-brazilian language, meaning “creek of the pacas” a combination of paka (paca) and yemby (creek). Incidentally, Paca is a small spotted rodent (Cuniculus paca) indigenous to Brazil, common where the stadium was built. Escritório Técnico Ramos de Azevedo Severo & Villares

CIA. CITY

89, LIBERO BADARÓ TELEPHONE: 2-411

Inscripção n. 14. feita em 23 de Maio de 1938, no registro de Immoveis da 2a. Circumscripção da Capital. (Dec.-Lei n. 58, de 10-12-37). ©2020 Álvaro Franca & Felipe Casaprima / Naipe Foundry Pacaembu Specimen v. 0.2

24 PT THIN “Pacaembú” is a sans serif typeface that finds it’s roots in Brazilian football. This soon-to-be seven weight family began as a study of the stone lettering found in the São Paulo Municipal Stadium, also known as Estádio Pacaembú, a real? gem of the Art-Deco style inaugurated in 1940.

18 PT THIN The Pacaembú stadium was designed at the Technical Office of Ramos de Azevedo Severo & Villares, in a long process that started as early as 1933. During construction, a lot of great lettering pieces were embedded on the walls to serve as signage. These often-small but never-dull letterforms had a distinct personality: Much less flashy than the stadium’s famous front lettering, but just as filled with Art-Deco goodness.

14 PT THIN Thanks to new research from José D’Elboux at the São Paulo University, we can now trace back this Art-Deco influence from the original designs to specific trade-schools in São Paulo, where European draughstmen taught the lettering style, and where most of the city’s engineers got their education. These art-deco letters, like football itself, were brought to Brazil by Europeans and out there in the tropics found a totally unique personality. For Naipe, Pacaembú is a celebration of Brazilian Football, it’s unique flavours, moves, sights and colors which have been delighting fans all over the world for generations.

12 PT THIN

Early in 2016, a designer work- and came up with a first draft. ing with the Complexo Esporti- Years later the wayfinding was vo do Pacaembú, a public sports scrapped so we decided to start complex attached to the stadium, over from scratch. We gave our invited Naipe to contribute an caps more ample proportions and original typeface for their new divorced from the source material. wayfinding system. In the lower-case, we went for a The historic signs weren’t going contemporary treatment with over anywhere, so they wanted a font to simplified forms and rigid geome- match their quirkyness, integrate try to match the elegant Art-Deco with them and perform well as a caps. The result is a font that sits wayfinding tool. Tall order! between the 1940s and the 2020s, Over time, Álvaro made a few built to withstand wayfinding and visits to the site, a ton of photos stand out in all caps.

10 PT THIN

Sócrates, was a Brazilian footballer 1982 FIFA World Cup; playing in midfield who played as an attacking midfielder. alongside Zico, Falcão and Éder, His medical degree and his political considered one of the greatest Brazilian awareness, combined with style and national teams ever. He also appeared quality of his play, earned him the in the 1979 and 1983 Copa América. At nickname “Doctor Socrates”. club level, Sócrates started playing at Easily recognizable for his beard Botafogo-SP, then moved to Corinthians and headband, Sócrates became the in 1978. He moved to Italy to play for “symbol of cool for a whole generation of Fiorentina, returWWning to Brazil in football supporters”. He is considered to 1985 to end his career. be one of the greatest midfielders ever During his time at Corinthians, to play the game. In 1983, he was named Sócrates co-founded the Corinthians South American Footballer of the Year. Democracy movement, in opposition In 2004, he was named by Pelé in the to the then-ruling military government. FIFA 100 list of the world’s greatest living Sócrates and his teammates protested players. against the regime’s treatment of Socrates played for Brazil for footballers, and showed support to the seven years, scoring 22 goals and wider movement for democratisation, by representing the nation in two World wearing shirts with “Democracia” written Cups. He captained the team in the on them during games.

24 PT REGULAR “Pacaembú” is a sans serif typeface that finds it’s roots in Brazilian football. This soon-to-be seven weight family began as a study of the stone lettering found in the São Paulo Municipal Stadium, also known as Estádio Pacaembú, a real gem of the Art-Deco style inaugurated in 1940.

18 PT REGULAR The Pacaembú stadium was designed at the Technical Office of Ramos de Azevedo Severo & Villares, in a long process that started as early as 1933. During construction, a lot of great lettering pieces were embedded on the walls to serve as signage. These often-small but never-dull letterforms had a distinct personality filled with Art- Deco goodness.

14 PT REGULAR Thanks to new research from José D’Elboux at the São Paulo University, we can now trace back this Art-Deco influence from the original designs to specific trade-schools in São Paulo, where European draughstmen taught the lettering style, and where most of the city’s engineers got their education. These art-deco letters, like football itself, were brought to Brazil by Europeans and out there in the tropics found a totally unique personality.

12 PT REGULAR

Early in 2016, a designer visits to the site, a ton of photos working with the Complexo Es- and came up with a first draft. portivo do Pacaembú, a public Years later the wayfinding was sports complex attached to the scrapped so we decided to start stadium, invited Naipe to con- over from scratch. We gave our tribute an original typeface for caps more ample proportions their new wayfinding system. and divorced from the source The historic signs weren’t go- material. ing anywhere, so they wanted a In the lower-case, we went for font to match their quirkyness, a contemporary treatment with integrate with them and perform over simplified forms and rigid well as a wayfinding tool. Quite geometry to match the elegant the all order! Art-Deco caps. The result is a Over time, Álvaro made a few font between 1940 and 2020.

10 PT REGULAR

Sócrates, was a Brazilian footballer representing the nation in two World who played as an attacking midfielder. Cups. He captained the team in the His medical degree and his political 1982 FIFA World Cup; playing in awareness, combined with style and midfield alongside Zico, Falcão and quality of his play, earned him the Éder, considered one of the greatest nickname “Doctor Socrates”. Brazilian national teams ever. He Easily recognizable for his beard also appeared in the 1979 and 1983 and headband, Sócrates became Copa América. At club level, Sócrates the “symbol of cool for a whole started playing at Botafogo-SP, then generation of football supporters”. moved to Corinthians in 1978. He He is considered to be one of the moved to Italy to play for Fiorentina, greatest midfielders ever to play the returWWning to Brazil in 1985 to end game. In 1983, he was named South his career. American Footballer of the Year. In During his time at Corinthians, 2004, he was named by Pelé in the Sócrates co-founded the Corinthians FIFA 100 list of the world’s greatest Democracy movement, in opposition living players. to the then-ruling military government. Socrates played for Brazil for Sócrates and his teammates seven years, scoring 22 goals and protested against the regime.

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