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U Le R C Cr M 2 1 It ULeR C cR m 21 It UbYLepQR fgOdnMTs SOr 2x1~ UbYLepQR = icR crRIM (INd aOw iLush) WR ArR ExNYTeP To WR]Come td Our 2x1~ ZME NgEa` BrdMHure! FhcM lWE LgAnd SNACK KZOS ^cVe The no.1 wdgK rYTh uOu ILl cdaSIjkEnl]Y ATTACK! fYl^QD NcNe WR Have new etMItZaG bcVe^kIej Foh Each tveE dR]IvRgInV TXQ Ice chQAm OT CobiUmer td MatYMize ydmR jILRi bhINd 2 Let’s capture the hearts of ice cream lovers no.1 YcR CrRIM Profit from the Our Ice chQAm qIbi and make 2017 a huge year for you. IbaOvJkIon 1 rise of snacking wZkH fIRebkS & \YDs Join us on this Journey. Why ICE ChQaM? Why WJ]l’S? 1 Ice cream is a footfall generator: 1 Wall’s is the Ice Cream preferred by 70% of consumers buying an ice consumers: 10 of 11 of the top the no.1 cream buy other products! 5 selling ice creams are Wall’s 6 phQMIum Ice chQAm 2 Ice cream gives you great cash margin, 2 Wall’s offers a one stop shop across bhINd YN lWE U\ 4 better than other snacking options: Wrapped Impulse, Scooping, Soft 2: Nielsen,Total UK, Easy Serve, Easy Cash! and Slush Volume, 52WE 12.11.16 4: Nielsen, Total UK, Volume, 52WE 12.11.16 3 Ice Cream is impulsive: in the right 3 Unilever is the leading Ice Cream location it will always generate manufacturer investing in Brands: incremental sales! 70% of British people know our brands 7 4 Unilever brands are global and leaders in the majority of countries: tourists will know your Ice Cream offer! b^ICkNmRrJaT the wJ]L’s YCe MReam tRIM 5 Unilever has an Ice Cream factory in Great Britain (Gloucester) and we only We want to help you stock the bestsellers, produce branded Unilever ice cream! BZUGest kZOS bQW sell more ice cream and make more money. That’s why we’re here to answer all your JdiE -LnYS PcRaDd Minions phcDuct dRoEldeMeNl A WUgR]Y jmCcRiSful Hoping to see you selling ice cream and 3 questions and help you have a successful 2017. Bello! in 2x1} phcPojYTIon Ib Many Sales Director Unilever Ice Cream happiness soon, we wish you a super 2017! 1: Nielsen, Total UK, Value Sales, Magnum Double 2 Caramel YTD 2016, Magnum Pink 52WE 02.01.16, EngOpRIN `IRkRkS 3 © Ben & Jerry’s Homemade, Inc. 2017. 3: Nielsen, Total UK, Volume Sales, YTD 12.11.16 5: IPOS Channel habits and attitude survey 2013/2014 6: Nielsen, Convenience, Value Sales, 14.05.16-24.09.16 7: Millward Brown, Brand Presence Score UK, 2016 Magnum Infinity 52WE TM & © Universal Studios Cows: © Woody Jackson 1997. WXIt `IkEj uS OiFTQrENT? sR]L `cRe YCe MReam bv StdMKing the bRiTsR]LeRj SniTaZaAble fdMUs lRiS lWAn 2|0 NILohYEs ANkInV rejeOnjYB^u SlcCk kHese 9 fgOdnMTs kHe qHole sRISob Foh MatYMu` Sa^QS Helping reduce Greenhouse BhYNgZaG NcNsn_Er MOnTYDebME Gases and tackle climate change td Ouh IcR CrRIM through our refrigeration 4 IPQAl iNaN[InV OplYOn 4 WJ]L’s gEfhYGehITiOb 4 cJ]Orie cJePeP Foh Your hRILlW sd]UtZcNs eLant a kRRQ for epQRy SReRwEr mNZk All of our portioned ice cream is capped rRMYc^QD at 250kcal per portion. This makes ice cream an alternative treat. 4 WR ArR Co`_ItlQD to p^INtZaG lgERi We have set nutrition criteria for all epQRy uEar. ib july-SReTe`KEr 2x1} of our kids ice creams, to reassure a^cNe, 2|6 lgEej Were p^INted aNgOss Magnum Classic / parents that our entire kids range the n[ will contain: Magnum Magnum Calippo Orange Twister Feast Solero Exotic Cornetto Magnum Double Calippo Portion 110ml/79g: Classic White Strawberry Raspberry Combo * <1y0 NILohYEs The CdgE 7 + aeW SniTaZaAble SdmRcEj 244 Calories By buying 40,000 tonnes of cocoa beans, we are helping Potato Crisps: per ice chQAm 10 of the Top 11 Best Selling Impulse Ice Creams are made by Wall’s based on value sales over summer 2016 * improve lives of over 40,000 farmers and their families in * <2xg IDded snUAr 1 Wall’s Magnum Classic 4 Cadbury’s Flake ® 99 Cone 7 Wall’s Solero Exotic 1x Wall’s Magnum Double Chocolate West Africa. It increases incomes, access to 375 calories children’s education and per 1x0g 2 Wall’s Magnum White 5 Wall’s Twister 8 Wall’s Magnum Pink Raspberry ** 1y Wall’s Cornetto Strawberry women’s independence. Milk Chocolate: 3 6 9 * <3g cF jITuhITeP FJk Wall’s Calippo Orange Wall’s Feast Chocolate Wall’s Magnum Double Caramel 374 calories per sRgViNV Legend: Choc Snacks Filled Cones Kids Adult Refreshment 4 *Based on typical values from a 70g amount * Nielsen, Total UK, Value Sales Summer 2016 14.05.16-24.09.16 **Delisted in 2017. Unilever recommend replacing with Magnum Double Raspberry 5 THE BRit rIy TO SR]l ZMe NgeA` iN 2x1~ THE BRit rIy TO SR]l ZMe NgeA` iN 2x1~ HZi Dd Al^ Of k ib jabmAhu gY! and FRKRuJ 1 2 3 4 GET ydmR let pRcP^Q slcCk kHe KeSl RabUE fd]Lor ThRiE jkEfi cJKInet rRIDy kbcW vcU jQLl ib ThR RiVWT rIY TcR all yRIR hcUbO 4 bRiT ^cCalYOn ice chQAm mJsImum sJ]Es 4 C^QAn 4 WdgKiNV 4 KRQP vcUr MAbZaEt YN 4 CJKInet Poj 4 KbcW vcUR MAbZaEt the cdgRect ldMAtZcN, TILL Area LRYSuRR CONFECTIONERY Ib StdgE fcs E 4 KbcW vcUr iTore tveE A`i LS 4 p^INoVg c^QAn, AnP FuL^ PU E M N HEAVIEST FREEZER I ZO Out oT stdgE fcs OPTION 2 TRAFFIC 4 4 Fd]Lor Ouh ReNcMmRaDalYObi 12 Basket - Maxivision 18 Basket - Maxivision 4 SlcCk kHe KEsl RabUE CRISPS/ FREEZER SNACKS OPTION 1 and ib ThR Best wAv FJMt FJMT Top TIf Putting up POS not only makes your store look Following our planograms can 5 Site the cabinet near the till attractive but can increase help you increase your sales. and other impulse products. your store sales. The average Call 0330 335 1879 to speak uplift from Ice Cream POS on LdoE ZME NgEJ_ Call 0161 3662500 for help to an ice cream expert today. the brand that it features, Understand the benefits of our with maintenance, repairs in 2016 was 23.2%. * and new cabinets. ice cream and why it will help you. 12 Basket - Vista 18 Basket - Vista 6 7 * Unilever IRI store profiler reports 2016 Magnum double year 2 The world’s & the UK’s No.1 Ice Cream Brand 1 All cocoa beans Magnum grew by £7m in value sales over this Summer 2 used to create Magnums in the UK are sustainably Magnum Doubles were the biggest ice cream innovation s 3 ourced from in 2016: No.1, 2 and 3 innovations in Impulse Rainforest Alliance Certified farms l 8 of the Top 20 Best selling Impulse lines belong to Magnum? Classic White Almond Mint Honeycomb Velvety vanilla ice Velvety vanilla ice Velvety vanilla ice Velvety mint ice cream Honeycomb flavour cream encased in cream encased in cream covered in dipped in Magnum ice cream covered in cracking Magnum decadent white cracking Magnum milk Classic chocolate cracking Magnum milk Classic chocolate. chocolate. chocolate and crunchy with caramelised chocolate and crunchy almond pieces. sugar pieces. sugar pieces. UNn_ NEW FOR 2017 Double Chocolate Double Caramel MJ Double Raspberry Chocolate ice cream Vanilla ice cream dipped ddmB^Q Raspberry ice cream dipped in a dipped in a chocolatey in a chocolatey coating feOrlQD chocolatey coating and a layer coating and a layer of and a layer of rich ij Su of raspberry sauce, wrapped in rich chocolate sauce, caramel sauce, wrapped bv A £1z cracking Magnum chocolate. wrapped in cracking in cracking Magnum mZ]LiOb Magnum chocolate. chocolate. mROIa MAmfIIVa lue Gross media va 8 9 1: Nielsen, total UK, Volume Sales, 52WE 12.11.16 2: Nielsen, Total UK, Value Sales, Summer 2016 14.05.16 - 24.09.16 3: Nielsen, Total UK, Value Sale, YTD 12.11.16 1 no.2 NWOc iNack ice chQAm No. 1 JOUll reTgEsX_Ent n[’s aO.1 TYLled CdaE LgAnP In oAlue sJ]Es bhINd YN pILuR Sa^QS 1 BhINd YN pILuR sa^QS 1 Maximise sales with Cornetto Snacking range PJgT of a 6th biggest Impulse Ice Cream SKU in value sales 2 7th biggest impulse brand worth 74% £7 `YLlZcN 2 ® 2 ® of the adult refreshment market l Sells 1.8x faster than the Cadbury Flake brand mROIa oAlUR l Sells 1.6x faster than Mars ® 3 4 and Snickers ice cream bars l Solero Exotic is 98 calories 3 cJ_P l 1 in 5 consumers buy Cornetto each year aZUN 4 and Gluten Free CdgNelkO is the l Part of £7 million Marketing campaign hRgO in our WJ]L’s kAl\YNg Ice ChQAms Key cJ_PaZUN! f^IVour thQNd PdiItZcNing CdgNelkO JaD olWEr qA^]’s YCe NEW chQAmj As IN FOR 2017 epQRyPIY jaAN[ Feast Mint Red Berries Smooth mint flavour ice A refreshing blend of strawberry for ob-ThR-Gd cream with a solid chocolate flavour ice cream with a flavour centre and crisp raspberry swirl and delicious chocolate flavour coating raspberry coating. The perfect with biscuit pieces. treat at 111 calories! Strawberry Classico Mint Choc ‘N’ Caramel Honeycomb Crunch Delicious vanilla Delicious vanilla Delicious mint Crunch Honeycomb flavour ice flavour dairy ice flavour dairy ice flavour ice cream, Chocolate ice cream cream with a core of caramel cream and strawberry cream, topped with topped with dark with a core of caramel sauce in a chocolatey coated fruit ice, topped with hazelnut and chocolate pieces.
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