The Restaurant Association of Singapore Matchmaking Mission to Korea 9 – 13 April 2018 Final Report
THE RESTAURANT ASSOCIATION OF SINGAPORE MATCHMAKING MISSION TO KOREA 9 – 13 APRIL 2018 FINAL REPORT INTRODUCTION The Restaurant Association of Singapore (RAS), established in 1980, has more than 350 members representing 600 brands and 3,000 outlets. The RAS’s goal is to propel the industry forward through various programs aimed at driving business success. One of the programs is to regularly visit countries in the region to learn about the country and to interact with food service companies in that country. The RAS coordinated with IRC, a business development consultancy in Korea to implement the mission. IRC’s remit was to prepare a four-day Korea visit program and to anchor it with an agreed food related exhibition or show. PROGRAM: The RAS elected to anchor the program around the International Food Service Industry Show and the visit was scheduled for 9 to 13 April 2018 accordingly. PROGRAM HIGHLIGHTS: During the program, the RAS delegation experienced: • 5 Workshops pertinent to working in the restaurant business in Korea • 3 meetings with large food service companies: CJ Freshway, Lotte GRS and SPC • 6 site visits to entrepreneur restaurants • 1-on-1 meetings with 12 Korean food service companies • Participation in the International Food Service Industry Show (FISK) • Meeting with 9 executives of food service companies at FISK PROGRAM DETAILS: Day 1: AM, Workshops • Korean Business Culture, Peter Underwood, Managing Partner of IRC Consulting • Restaurant Industry in Korea, Kim, Sung-yoon, Senior Staff Writer, Food & Travel, Chosunilbo
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