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Departemen Ilmu Politik Fakultas Ilmu Sosial Dan Ilmu Politik Univeristas Sumatera Utara Medan 2019

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Departemen Ilmu Politik Fakultas Ilmu Sosial Dan Ilmu Politik Univeristas Sumatera Utara Medan 2019 skripsi ANALISIS KEMENANGAN DONALD TRUMP DALAM PEMILIH PRESIDEN AMERIKA SERIKAT TAHUN 2016 (Figur Politik Donald Trump) Disusun Oleh: REIZA JANUARDHY SIREGAR 140906006 Dosen Pembimbing : Drs. Heri Kusmanto, MA,. Ph.D DEPARTEMEN ILMU POLITIK FAKULTAS ILMU SOSIAL DAN ILMU POLITIK UNIVERISTAS SUMATERA UTARA MEDAN 2019 Universitas Sumatera Utara UNIVERSITAS SUMATERA UTARA FAKULTAS ILMU SOSIAL DAN ILMU POLITIK DEPARTEMEN ILMU POLITIK REIZA JANUARDHY SIREGAR (140906006) ANALISIS KEMENANGAN DONALD TRUMP DALAM PEMILIH PRESIDEN AMERIKA SERIKAT TAHUN 2016 (Figur Politik Donald Trump) Rincian isi skripsi: 68 Halaman, 10 buku, 3 jurnal, 22 sumber internet ABSTRAK Penelitian ini bertujuan untuk melihat menganalisis kemenangan Donald Trump pada Pemilihan Presiden Amerika Serikat pada tahun 2016 melawan Hillary Clinton. Figur politik Donald Trump yang kontroversial menimbulkan aksi protes karena pernyataan-pernyataannya yang kontroversial setelah kemenangannya menjadi Presiden Amerika Serikat. Rumusan masalah pada penelitian ini adalah untuk melihat bagaimana figur politik Donald Trump sehingga ia dapat menang dalam pemilihan Presiden Amerika Serikat tahun 2016. Penelitian ini menggunakan metode penelitian deskriptif dengan jenis penelitian kualitatif dan menggunakan teknik pengumpulan data studi pustaka. Teori yang digunakan untuk penelitian ini adalah teori marketing politik dan publik figur. Hasil penelitian ini menunjukkan bahwa Donald Trump memenangi pemilihan pendahuluan beberapa negagara bagian yang menguatkan posisinya menjadi satu-satunya calon aktif sebagai calon presiden. Kemenangan Donald Trump berasal dari suara electoral college yang didapatkannya. Dukungan terbesar didapatkan di wilayah kawasan industri. Figur Donald Trump yang kontroversial berhasil mengantarkannya menjadi Presiden Amerika karena ia mampu menarik perhatian publik dengan pernyataan-pernyataanya yang berhaasil menyita perhatian publik. Kata kunci: Figur, Pemilihan Umum, Kemenangan Universitas Sumatera Utara UNIVERSITAS SUMATERA UTARA FAKULTAS ILMU SOSIAL ILMU DAN ILMU POLITIK Halaman Persetujuan Skripsi ini disetujui untuk dipertahankan dan diperbanyak oleh : Nama : Reiza Januardhy Siregar Nim : 140906006 Departemen : Ilmu Politik Judul : Analisis Kemenangan Donald Trump Dalam Pemilihan Presiden Amerika Serikat Tahun 2016 (Figur Politik Donald Trump) Menyetujui : Ketua Departemen Ilmu Politik Dosen Pembimbing (Dr. Warjio, Ph.D) (Drs. Heri Kusmanto, MA,.Ph.D) NIP. 197408062006041003 NIP. 197408062006041003 Mengetahui : Dekan Fakultas Ilmu Sosial dan Ilmu Politik (Dr. Muryanto Amin, M.Si ) NIP. 197409302005011002 Universitas Sumatera Utara UNIVERSITAS SUMATERA UTARA FAKULTAS ILMU SOSIAL DAN ILMU POLITIK Halaman Pengesahan Skripsi ini telah dipertahankan dihadapan panitia penguji skripsi Departemen Ilmu Politik Fakultas Ilmu Sosial dan Ilmu Politik Universitas Sumatera Utara oleh : Nama : Reiza Januardhy Siregar Nim : 140906006 Judul : Analisis Kemenangan Donald Trump Dalam Pemilihan Presiden Amerika Serikat Tahun 2016 (Figur Politik Donald Trump) Dilaksanakan Pada : Hari : Tanggal: Pukul : Tempat: Ruang Sidang Fisip USU Tim Penguji: Ketua Penguji Nama : ( ) NIP. Penguji Utama Nama : ( ) NIP. Penguji Tamu Nama: ( ) NIP. Universitas Sumatera Utara KATA PENGANTAR Segala Puji dan Syukur saya panjatkan pada Allah SWT. Karena berkat anugerah-Nya, saya dapat menyelesaikan penulisan Skripsi yang berjudul “Analisis Kemenangan Donald Trump Dalam Pemilihan Presiden Amerika Serikat Tahun 2016 (Figur Politik Donald Trump)”. Adapun penulisan Skripsi ini sebagai salah satu tugas dari Mahasiswa untuk membuat Karya Ilmiah sebelum menyelesaikan Studi Strata Pertamanya di Kampus. Harapannya, Skripsi ini dapat bermanfaat bagi pembaca umumnya sebagai pengetahuan dan kepada pihak kampus sebagai tambahan referensi pembelajaran, khususnya mengenai politik pribumi-non pribumi dan juga analisis wacana kritis. Sebagai Karya ilmiah, saya menyadari masih banyak terdapat kesalahan didalam penulisan dan masih jauh dari kata sempurna. Maka dari itu saya menerima kritikan dan sarannya untuk membangun skripsi ini lebih baik kedepannya. Selain itu, selama proses penyelesaian skripsi ini saya telah banyak mendapatkan bantuan, bimbingan, motivasi dan semangat. Baik secara moral maupun material Medan, 18 Januari 2019 Reiza Januardhy Siregar Universitas Sumatera Utara DAFTAR ISI ABSTRAK ........................................................................................................ i HALAMAN PERSETUJUAN ........................................................................... ii HALAMAN PENGESAHAN ............................................................................. iii KATA PENGANTAR ......................................................................................... iv DAFTAR ISI ....................................................................................................... v BAB I PENDAHULUAN 1.1. Latar Belakang ............................................................................................... 1 1.2 Rumusan Masalah .......................................................................................... 8 1.3 Batasan Masalah ............................................................................................. 8 1.4 Tujuan penelitian ............................................................................................. 8 1.5 Manfaat penelitian ........................................................................................... 8 1.6 Kerangka Teori ............................................................................................... 9 1.6.1 Teori Marketing Politik .......................................................................... 10 1.6.2 Konsep Publik Figur .............................................................................. 14 1.7 Metodologi Penelitian ..................................................................................... 16 1.7.1 Jenis Penelitian ....................................................................................... 16 1.7.2 Teknik Penumpulan Data ............................................................................. 17 1.7.3 Teknik Analisa Data .................................................................................. 17 1.8 Sistematika Penulisan ..................................................................................... 18 BAB II PROFIL UMUM 2.1 Profil Donald Trump ....................................................................................... 20 2.1.1 Masa Kecil dan Kehidupan Awal .......................................................... 21 2.1.2.Kehidupan Awal Karir ............................................................................ 23 Universitas Sumatera Utara 2.1 3 Karir Bisnis ............................................................................................. 25 2.1.4 Karir Politik ............................................................................................. 27 2.2 Pendidikan ....................................................................................................... 31 2.3 Resesi dan Kebangkrutan ............................................................................... 32 2.4 Donald Trump dan Media ............................................................................... 32 2.5 Penghargaan Donald Trump ........................................................................... 34 2.6 Organisasi Donald Trump ............................................................................... 35 BAB III ANALISIS KEMENANGAN DONALD TRUMP DALAM PEMILIHAN PRESIDEN AS TAHUN 2016 (Figure Politik Donald Trump) 3.1 Hasil Pemilihan Presiden AS Tahun 2016 ...................................................... 37 3.1.1 Kemenangan Donald Trump .................................................................. 37 3.2 Faktor Pendukung Kemenangan Donald Trump ............................................ 41 3.2.1 Partai Pendukung ................................................................................... 41 3.2.1 Kampanye Politik ................................................................................... 42 3.3 Figure Politik Donald Trump .......................................................................... 46 3.3.1 Gambaran Tentang Donald Trump ....................................................... 47 3.3.2 Trump di Mata Media .......................................................................... 48 3.3.3 Figure Donald Trump ........................................................................... 50 BAB IV PENUTUP 4.1 Kesimpulan ..................................................................................................... 55 4.2 Saran ................................................................................................................ 56 DAFTAR PUSTAKA .......................................................................................... 57 Universitas Sumatera Utara BAB I PENDAHULUAN 1.1 Latar Belakang Pemilihan umum adalah proses memilih orang untuk mengisi jabatan- jabatan politik tertentu. Jabatan-jabatan tersebut beraneka-ragam, mulai dari presiden, wakil rakyat di berbagai tingkat pemerintahan.Pemilu merupakan salah satu usaha untuk memengaruhi rakyat secara persuasif (tidak memaksa) dengan melakukan kegiatan retorika, hubungan publik, komunikasi massa, lobi dan lain-lain kegiatan.1 Dalam Pemilu, para pemilih dalam Pemilu juga disebut konstituen, dan kepada merekalah para peserta Pemilu menawarkan janji-janji dan program-programnya
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