Eaton Channel Partner Graphic Guidelines

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33.1 Channel Partners Contents

Identifying Eaton Authorized At Eaton we value our relationships Eaton Channel Partner Relationships on Channel Partner identifier basics stationery, vehicles and signage with our authorized Channel Partners. 33.2 Overview 33.21–23 Examples of stationery 33.3 Eaton Authorized 33.24 Examples of vehicles When you display your Eaton Relationship identifiers overview 33.25 Examples of signage Authorized identification with pride 33.4 Eaton Authorized Online Distributor Identifying Eaton Authorized identifier overview Relationships on Channel Partner and care, both businesses profit. produced communications 33.5 Product series designations 33.26-27 Overview 33.6 Authorized marks and 33.28 Websites Collection marks 33.29 Online advertising Visit the Eaton Authorized Eaton’s granting of the 33.7 Examples of marks 33.30 Print literature Graphics Resource through use of its Authorized Partner and collateral 33.8 Using the Authorized My.Eaton.com or by visiting Relationship identifiers is mark 33.31–32 In-store and es.eaton.com/graphicsresource limited to the proper use of tradeshow display 33.9 Backgrounds to download art files for Eaton’s trademarks and the 33.10 The Eaton Authorized 33.33 Examples of individual marks and to create terms of the distributor, rep or Relationship in text promotional merchandise custom Eaton collection marks reseller agreements. 33.11 The Eaton Logomark that list the product categories 33.34 Eaton Authorized In the event of improper usage and product series you are authorized to sell. signatures Contractor or termination or expiration 33.12 Using the Eaton Use and display of Eaton of your agreement with Eaton, Logomark Authorized Partner Relationship you must immediately cease 33.13 Using the Eaton identifiers is intended solely and and desist from all use of these Logomark in black exclusively for Eaton’s legally identifiers on any marketing or white authorized Channel Partners, communication materials, 33.14 Product series signature representatives or resellers who including but not limited to: 33.15 Legacy logos have executed agreements with websites, advertising and Eaton or its affiliates. 33.16 Incorrect usage promotional items, catalogues, tradeshow booths, signs, In accordance with the terms of displays and vehicles. Co-Branding Eaton materials with executed agreements the use a Channel Partner’s logo of these identifiers may not be 33.17–19 Adding Channel transferred or assigned. Partner logos to Eaton literature The right to display these 33.20 Adding Channel Partner identifiers is limited to the logos to Eaton promotion of Eaton’s products collateral and apparel and/or Eaton’s authorized services only. Eaton Corporate Identity Standards — 10/11/2019 1 33.2 Channel Partners

Eaton Channel Partner identifier basics Overview This section provides important Channel Partners enjoy a special relationship with Eaton as valued information about Eaton business partners. These standards Authorized Relationship identifiers explain and demonstrate how and how to use them. distributors, resellers, service partners and others may properly and effectively display their relationship with Eaton in their brand and marketing communications, advertising, promotions and signage. These standards include all Channel Partner relationships including: • Distributors • Resellers • Manufacturing Representatives • Power Advantage Partners • Service Providers • Systems Integrators Eaton Channel Partner • Panelbuilders 1 • Authorized Online Distributors identifier basics The most important purpose of these standards is to protect and advance the reputations of Eaton and our Channel Partners. By adhering to these standards, a strong and consistent visual message is communicated. Customers recognize and trust you. Your graphic identity is an important part of that recognition. The same is true for us. Eaton has a strong visual identity and reputation that inspires confidence and respect around the world. These standards explain how to link our global reputation with your reputation to benefit both our companies.

Eaton Corporate Identity Standards — 10/11/2019 2 33.3 Channel Partners

Eaton Channel Partner identifier basics Program components and where to use them Eaton Authorized Relationship identifiers Channel Partner logo overview Channel Partners may add their logo Product Listing to Eaton-produced marketing materials. Your See page 17–19 for examples What’s Communicating a Channel Partner Logo important to you? relationship can occur in three areas:

Your Logo • On Eaton-produced materials imprinted with a Channel Authorized marks Partner logo A Channel Partner can represent their Use on Channel authorized relationship with Eaton Your • On Channel Partner-produced Partner-produced Logo through the authorized mark, authorized materials including: Eaton Authorized Representative 32 Aztec Drive stationery, vehicles and signage product series mark or an authorized Logan, NM 88426 Business cards 575.555.1212 product category mark. Richard Mays • On Channel Partner-produced Eaton Authorized mark Letterhead Director of Sales marketing materials featuring Display the Eaton Authorized mark on Vehicles Eaton products or services Channel Partner-produced stationery, Store signage vehicles and signage. The examples, at right, summarize See page 21–24 for examples how and where to show a Channel Partner relationship. Custom collection marks can also be created to show multiple series/ Eaton Authorized Eaton Authorized product categories. product series mark product category mark

The Eaton Logomark Use the Eaton Logomark The Eaton Authorized Online Use the Eaton Logomark on Channel Your Distributor component applies to Partner-produced marketing materials or product series Logo that promote Eaton products, either signatures on Channel an approved group of distributors Distributor Training exclusively or together with products Partner materials such as: • Andignim quaepudias • Eruptatectur acere that meet the program guidelines. • from other manufacturers. Doluptatias nim corat Websites • Chicidi autem Guidance of this component can • Adebisqu atisit mollanis Online advertising be found on the next page. Product series signatures Print advertising If you need to indicate specific ‘product series’ in a line card or website, you Print literature and may display one, or several, series collateral signatures on Channel Partner- Digital presentations Your produced marketing materials to In-store and tradeshow Logo promote these categories of products display either exclusively or together with the Promotional products or logos from other merchandise manufacturers. Promotional event banners New. See page 26–32 for examples Improved. Ask a Sales Representative! Eaton Corporate Identity Standards — 10/11/2019 3 33.4 Channel Partners

EATON AUTHORIZED ONLINE DISTRIBUTOR For use by approved distributors. Eaton Authorized Online Using the Eaton Authorized The Eaton Authorized Online Distributor Clear Area

Distributor mark Online Distributor mark 1/2X

For distributors who have been Clear Area X authorized to sell Eaton’s products A clear area should be maintained on all sides of an Eaton through their respective websites, authorized online distributor mark by maintaining a proper this mark should be used to “X” spacing. As shown in the layout at right, the “X” spacing communicate an authorized is determined by the height of the blue bar in the mark. online relationship and can be used on your: Usage • Website The Eaton authorized online distributor mark can be used in • Stationary/Collateral place of the standard Eaton logo on websites, stationary/ collateral, and/or digital marketing content. 1/2X • Digital Marketing Content (i.e. 1/2X X = height of “EATON” 1/2X banner ads, eNewsletters, etc.) Color This mark should not be utilized The Eaton authorized online distributor mark must be displayed on signage and should only be in a three-color version (Eaton blue, green, and black). The Minimum sizes used when referencing a preferred usage is against a white background. distributor’s status as an 7pt authorized ONLINE distributor. For distributors who are not authorized to sell Eaton’s products online or Website wish to promote their status as Non-online activities, such as collateral, vehicle signage, print a traditional, counter sales only, http://www.yourlogo.com/differentials/ signage, etc, should use the traditional Eaton Authorized the standard Eaton authorized Distributor mark. See applicable pages for appropriate use. Search mark and/or collection mark Note: You can however use the Eaton Authorized Online should be used. Your current sensors Distributor mark in collateral or stationary when referencing Logo your online selling activities with Eaton. Eaton Authorized Representative

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Bussman series fuses Ut wisi enim ad minim venim, quis Parts Your nostrud exerci tationar ullamcorper suscipit lobortis nisl ut aliquip ex Lenis dolendae porepe re nimolor Logo eaconsequat. Service rorepeditae sinvelest, voluptatur? Emosapit Eaton Authorized Representative arumet aligendio et maximet, nihilignatis eum rectiae que con non repraRio que Chat with one of ellenition porerio. Nem conem in nonsendus adis sunt. Our Experts

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Eaton Corporate Identity Standards — 10/11/2019 4 33.5 Channel Partners

Eaton Channel Partner identifier basics Designated product series Product series designations It is Eaton’s brand strategy to build B-Line series its competencies under one brand. Product series designations As brands are acquired, it is Bussmann series connect Eaton’s legacy names necessary to continue over time to to the Eaton brand. Product transfer equity to Eaton. series are not brands or Eaton Cooper Power series organizations. They simply describe a category or set of products. The product series designations aim to: Crouse-Hinds series Use series signatures on marketing • Continue to build the bridge materials, and websites. In copy, between legacy/acquired Cutler-Hammer series typeset the series designation. names and the Eaton brand Some product series are used globally, while others are specific • Maintain any positive equity Holec series to certain regions. Please contact and associate it strongly with [email protected] if you have the Eaton brand MEM series questions about use. • Afford Eaton global trademark protections Moeller series Powerware series

Eaton Corporate Identity Standards — 10/11/2019 5 33.6 Channel Partners

Eaton Channel Partner identifier basics Individual marks Authorized marks and Collection marks Eaton Authorized mark Product series Authorized marks Product category Authorized marks

These marks are designed to communicate authorized relationships on your • stationery • vehicles • signage Use individual marks to communicate an authorized relationship with one specific series or product category. Use collection marks to show the range of Eaton products that you are authorized to sell. Note: Authorized Online Collection marks Distributors can still use the marks to the left for stationary, vehicles and signage.

Visit the Eaton Authorized Graphics Resource through My.Eaton.com or by visiting es.eaton.com/graphicsresource to download art files for individual marks and to create custom Eaton collection marks that list the product categories you are authorized to sell.

Eaton Corporate Identity Standards — 10/11/2019 6 33.7 Channel Partners

Eaton Channel Partner identifier basics A selection of Authorized marks available for various markets Examples of marks Portuguese German

At right are a few examples of available Authorized marks for global use.

Visit the Eaton Authorized Chinese Italian Graphics Resource through My.Eaton.com or by visiting es.eaton.com/graphicsresource to download art files for individual marks and to create custom Czech Eaton collection marks that list Russian the product categories you are authorized to sell.

Dutch Eaton employees: If you need to Spanish create a new mark when a new designation is needed, please reach out to [email protected] to discuss.

French Thai

Eaton Corporate Identity Standards — 10/11/2019 7 33.8 Channel Partners

Eaton Channel Partner identifier basics Apply the Clear Area to an Authorized mark or Collection mark using “X” as shown here. Using the Authorized mark X X

Clear Area X X A Clear Area should be maintained X on all sides of an Eaton Authorized mark or Collection mark by maintaining a proper “X” spacing. As shown in the layouts at right, X the “X” spacing is determined by the height of the blue bar in the mark. Size X The Eaton Authorized marks and Collection marks may not be reduced to a size where the height of the blue bar is less than 8 points in height. X X Color Authorized marks must be X displayed in a two-color version (Eaton Blue and black) . Minimum size

8pt 8pt 8pt

Color

Eaton Blue and black on white

Eaton Corporate Identity Standards — 10/11/2019 8 33.9 Channel Partners

Eaton Channel Partner identifier basics Backgrounds

The preferred usage of an Eaton Authorized mark or Collection mark is against a white background. When necessary, the mark may be displayed against a colored, photographic, textured or patterned background. Whenever the mark is displayed, it should appear as a white rectangle bordered with a black rule. This is true even on black or very dark backgrounds. Backgrounds may abut the rule but may never appear inside the rule.

Eaton Corporate Identity Standards — 10/11/2019 9 33.10 Channel Partners

Eaton Channel Partner identifier basics Examples of correct use of the Authorized Partner Relationship in text The Eaton Authorized We are an Eaton Authorized Distributor. Relationship in text 3M Your K P U Our company is the only Eaton Authorized Distributor in A Logo Kaf-TYourech Paker/Gold Ring Underwater Kinetics Accuform KalasLogo Mfg. PANDUIT United Copper Industries the region. OurACME company Transfor is anme rs Realtime responsive- Eaton AuthorizedKD RepresentativeTools Pass & Seymour/Legrand Universal Lighting Technologies EatonA-D TeAuthorizedchnologies (ARNCO)ness is available Kimberly Clark Pelican USA Wire and Cable Distributor and one worldwide through our King Wire & Cable Penn Union (Teledyne) USI Electric When typesetting the Authorized Our company is your local Eaton Authorized Distributor. ofAdvantage the world’s Mar leadingketing Assoc.website and Customer suppliersAearo Sa offe premiumty Connect Portal. Klein Tools Philips Advance V Relationship in headlines and text, productsAEMC and systems As an Eaton Authorized Krylon Philips Lighting VEOLIA Environmental Services toAetna aerospace Insulated and otherWire Distributor, Your Logo L Picoma (Beck) make sure that the wording industries that demand W AFC Cable Systems & Co. offers a unique LaCrosse Plymouth Rubber the utmost in perfor- partnership in “Total Introducing Prime Conduit Wattstopper/Legrand matches the wording of the mark. manceAIW (Americanwhile maintain Insulated- Wire) Lakeland Industries Care” for aircraft and Priority Wire & Cable Weiler ingAlcan low lifeCable cycle costs. engine OEMs sup- Eaton’sLEM Products, Bussmann Inc. We also support our Prysmian Cables & Systems Werner Ladder Never change or transpose words Allied Tube & Conduit ported by a worldwide seriesLenox (American fuses Saw to & Mf g.new) Wesco Industrial Products One or several product categories productsAlpine Vwithalley organic quick response Channel Leviton Q or add to the language of the MR&O capabilities Partner organization. West Chester thatAmerican assure repairedAllsafe/SMC/ marketsLift-All Q-Mark Our company is an Authorized Distributor for Eaton’s Jackson Logo & Co. is a leader West Penn Wire Authorized Relationship mark. products perform “like in delivering global Lift-It Queen City Plastics Western Tube & Conduit B-Line series lighting and Crouse-Hinds series products. new”American or better. Innotek uptime products and Lightolier R Ames True Temper services. Wheatland Tube Liquiﬁx RAB AmerCable Learn more at White Rubber Co./Salisbury We are an Authorized Distributor of Eaton’s Bussmann Lithonia Lighting Radians WideLite Ametek www.eaton.com Little Mule/CM Hoist series and Cooper Power series solutions. AMP or Rayovac Wiegmann Product series in text: www.yourcompany.net LPS Republic Conduit WIHA Anamet Electrical Lutron We are an Authorized Distributor for Eaton’s Bussmann Appleton Republic Wire Wilson Bohannan Use this style when describing Eaton’s M Rolatape/CST Burger/ Wiremold/Legrand Arlington Industries David White series products. AuthorizedASC Industrie Relationships in text ProductMag-Lite series designations in text WireXpress relationship to its product series: Makita Rust-Oleum Woodhead B F We are an Authorized Distributor for Eaton products, Maple Chase S Y Eaton’s B-Line series Battery Center FCI-BURNDY Marley Saalfeld Redistribution Youngstown Equipment including Bussmann series fuses. Bay Wire Federal Signal Marsh/Bellofram Saf-T-Lok Eaton’s Bussmann series Best Glove Ferraz Shawmut Masterlock Salisbury We are an Authorized Distributor for Eaton’s notification B-Line series (Eaton) Fluke Corp. McGill Service Wire Bradley Corp. Eaton’s Cooper Power Systems products. G MCR Safety Siemens Bright Star GALCO Electronics Mechanix Wear Snap-On Tool series We are the region’s largest Authorized Distributor for Broan Gardner Bender Metallics Sola/Hevi-Duty Bryant Gatorade Milbank SOR Inc. Eaton’s Crouse-Hinds series Eaton’s fire systems solutions. Bussmann series (Eaton) GE Consumer & Industrial Milwaukee Tools Sorbent Products/Brady C Generac Minerallac Southern Pipe, Inc. A noun must follow use of the product Cantex General Cable Moeller Electric Southwire Co. Carhartt Genlyte Thomas Molex Speed Systems series, i.e. Eaton’s Bussmann series Craftsman Gerber Moltan Sperian fuses. The only exception is on line cards Crescent Stonco Greenlee Textron MSA Sqwincher Crouse-Hinds series (Eaton) or in website listings where it is not H N Standard Abrasives Cully Nasco Streamlight Cutler-Hammer series (Eaton) Herculock feasible. The series are representative Heritage Plastics National Marker T of product categories and are not D Hoffman Neer Tappan Wire & Cable Danaher Tool Nexans Energy USA companies, brands or divisions. Honeywell TechSpray Day-Brite Group Houston Wire & Cable North Safety Tennesee Mat - Wearwell DBI/Sala (Capital Safety) Hubbell Lighting Noshok thermOweld DeWalt Hubbell Wiring Device-Kellems NuTone Thomas & Betts Dottie I O Tingley Rubber Duracell Oasis-Ebco Mfg. Co. Tork/NSI IDEAL Industries Cablofil (4) E ILSCO Oberon TPI Corp. Eagle Mfg. Indalex Aluminum CantexOlympic (9) Optical - S&W Tyco Electronics Eaton Ingersoll Rand Carlon Omni(123) Cable Eaton’s B-Line series Intermatic CarsonOmniglow/Cyalume (26) Eaton’s Crouse-Hinds series Ipex/Scepter ChristyOmron Concrete Electronics (26) EiKO Ltd. Crouse-HindsOsborn seriesInternational (Eaton) (4) Electrical South J Dottie (2)O-Z/Gedney Electromode Jacobs Encore Wire Ltd. Jameson Eaton (Crouse-Hinds series) Energizer JM Eagle Edwards (1) Product series identified Junoin textLighting ProductEGS (368) identification on a on a line card or website websiteErico Caddy menu (25) Erico (25) Federal Signal (1)

Eaton Corporate Identity Standards — 10/11/2019 10

EPCO Ergodyne Erico (Eritech, Caddy, Cadweld) Ericson Mfg. Co. Exitronix E-Z Holster 33.11 Channel Partners

Eaton Channel Partner identifier basics The Eaton Logomark The Eaton Logomark and product series signatures

Use the Eaton Logomark or product series signatures on • Channel Partner websites • online advertising • print advertising • print literature and collateral • digital presentations • in-store and tradeshow displays • promotional merchandise. The Eaton Logomark may be Product series signatures used to represent all of your Eaton offerings. The product series signatures may be used by Channel Partners who sell a specific product category when use of the Eaton brand alone is not sufficient. Note: In the instance where Eaton products are used in a product manufactured by the channel partner, please contact [email protected] for further direction on brand usage. Visit the Eaton Authorized Graphics Resource through My.Eaton.com or by visiting es.eaton.com/graphicsresource to download art files for individual marks and to create custom Eaton collection marks that list the product categories you are authorized to sell.

Eaton Corporate Identity Standards — 10/11/2019 11 33.12 Channel Partners

Eaton Channel Partner identifier basics The Eaton Logomark Clear Area Using the Eaton Logomark

Use the information at the right 1/2X for guidance when using the Eaton Logomark. The Logomark must not be redrawn or recreated. X The correct reproduction of the logomark can only be achieved by using the official master artwork files. 1/2X Clear Area Maintain a Clear Area around the Logomark—a zone where no other 1/2X 1/2X type, art or other design element may appear. The Clear Area is a X = height of “EATON” 1/2X margin surrounding the Logomark with “X” represented by the cap height of the letters in the name Eaton. Minimum sizes Size The Logomark may be enlarged to any size required. EATON In sizes smaller than 7 points, set the 7pt name “EATON” in Univers 55, all caps. The Logomark may not be reduced to less than 7 points high. For smaller sizes, set “EATON” in Univers 55, all caps. Color Auxiliary color usage The Logomark should appear in Eaton Blue on a white background. When that is not possible, the Logomark may be used in solid black or in white (reversed) on another color background.

Black on white White (reversed)

Eaton Corporate Identity Standards — 10/11/2019 12 33.13 Channel Partners

Eaton Channel Partner identifier basics Gray scale comparison chart Using the Eaton Logomark Use a white Logomark for backgrounds Use a black Logomark for backgrounds with in black or white with a relative gray scale value above 40%. a relative gray scale value below 40%.

When applying the Eaton Logomark to a background, the 90% 30% gray scale value of the background must be determined in order to select the correct Logomark, either black or white. Backgrounds include printed or applied color 80% 20% and imagery. The Eaton Logomark must always appear in white on backgrounds that fall above 40% on the gray scale, and must always appear in 70% 10% black on backgrounds that fall below 40% on the gray scale. Compare a background color’s relative gray value to the gray 60% scale chart at right when determining black or white use of the Logomark. If necessary, refer to Pantone (PMS) S325-6 as an accurate gray value benchmark for 50% a 40% gray.

40%

Eaton Corporate Identity Standards — 10/11/2019 13 33.14 Channel Partners

Eaton Channel Partner identifier basics Product series signature Product series signature collection mark Product series signature

X X Use the information at the right when using any product series signature or product series signature collection mark. X Throughout this document, X anytime only one product series signature is used as an example to illustrate standards, the same standards apply to all other X product series signatures. Clear Area X The Clear Area is a zone where no X other type, art or other design X X = height of the series X X X = height of the series X element may appear. Maintain a Clear Area around all product series signatures using the “X” measure. Minimum sizes The “X” measure can be calculated by using the cap height of the product name line. 12pt Size The product series signature or product series signature collection mark may be enlarged to any size required. Primary color usage The Eaton Logomark in the signature may not be reduced to less than 12 points high.

Eaton Blue and black Black

Eaton Corporate Identity Standards — 10/11/2019 14 33.15 Channel Partners

Eaton Channel Partner identifier basics Examples of incorrect legacy and acquired logos Legacy logos

Use of legacy/acquired logos is no longer permitted. Please discontinue use of all such artwork. In addition, please remove any of these logos from your signage and marketing communications and work with your sales team and Eaton’s channel marketing team to plan for disposal of promotional merchandise or displays that use unapproved marks. This is not an exhaustive list of all the legacy logos that are no longer permitted for widespread use. Discontinue use of any logo that is not approved.

Eaton Corporate Identity Standards — 10/11/2019 15 33.16 Channel Partners

Eaton Channel Partner identifier basics Never add unauthorized brands or tag lines Incorrect usage

Eaton Authorized marks and Cutler-Hammer Collection marks must not be redrawn or recreated from separate graphic or type elements. Their correct reproduction can be We care for you achieved only by using the official Never alter colors or fonts master artwork files. • Never alter the color or content of the artwork. Do not change fonts, place colors in the background or add drop shadows. B-Line • Never distort or redraw the Bussmann Circuit breakers artwork. Never scale, skew, shear, Cooper Lighting Crouse-Hinds Industrial control rotate or otherwise change the Power distribution Power quality proportions of the mark. Wiring devices • Never place artwork within the black border or violate the Clear Never distort or redraw Area of the mark. Cartoons or illustrations may not be used with the mark.

Respect the Clear Area. Do not add other artwork.

Your Logo

Your Logo Eaton Corporate Identity Standards — 10/11/2019 Eaton Authorized Representative 16 33.17 Channel Partners

Co-branding Eaton materials with a Channel Partner’s logo

This section explains how to add a Channel Partner logo to Eaton- produced marketing materials.

2Co-branding Eaton materials with a Channel Partner’s logo

Eaton Corporate Identity Standards — 10/11/2019 17 33.18 Channel Partners

Co-branding Eaton materials with a Channel Partner’s logo Channel Partner logo applied to Eaton literature cover Back cover usage Adding Channel Partner

logos to Eaton literature

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Odolorem ad te do deliquis nulpute minisit Eaton literature may be co-branded voloborer sustie tionsed tie ero del eliquat. with the Channel Partner’s logo. The Channel Partner logo should visually appear to be about 80% of the size of the Brand Signature. The Channel Partner logo should be located at the lower right corner of the Eaton material. It should be Your placed 2p2 from the right trim edge Logo Base align © 2008 Eaton Corporation All Rights Reserved Printed in USA Eaton Corporation Form No. XX-XXX 1111Superior Ave. Your and base aligned with the July 2008 Cleveland, OH 44114 Base align Logo competency line “Powering Business Worldwide” in the Eaton Brand 2p2 Signature. (9mm) (3/8”) Optionally, Channel Partners may also place their logo on the outside back cover of Eaton-produced Your literature. The Channel Partner logo should be placed 2p2 from the lower Logo right trim edge, and base aligned with the competency line “Powering Eaton Brand Signature Channel Partner logo Business Worldwide” in the Eaton should be sized to appear Brand Signature. approximately 80% the size of the Eaton Brand Signature.

Eaton Corporate Identity Standards — 10/11/2019 18 33.19 Channel Partners

Co-branding Eaton materials with a Channel Partner’s logo Brochures Print ads Adding Channel Partner Lorem ipsum dolor sit amet B-LINE logos to Eaton literature Lorem ipsum dolor sit amet lorem ipsum dolor sit amet SERIES

Eaton literature has a distinctive Eaton Brand look and style. At right are examples with a Channel Partner logo applied. Please note that the Channel Partner logo should be sized to appear to be approximately 80% of the size of the Eaton Brand Signature featured in the lower lefthand CROUSE-HINDS corner of SERIES the material.

Your Logo Your Logo

Technical information

Model 731 Model 751 Model 751 Model 731 Lorem Productipsum Guidedolor Model 731 Model 751 UL 489 and UL 1077 DIN Rail Miniature Circuit Breakers

Your Logo

Eaton Corporate Identity Standards — 10/11/2019 19 33.20 Channel Partners

Co-branding Eaton materials with a Channel Partner’s logo Success story Line card Adding Channel Partner

Markets Served Industrial Control—A Complete Product Offering logos to Eaton collateral Success Story: Company Markets Served Subhead Adjustable Frequency Current Sensors Hour Meters Drives, Enclosed • Self Powered • HVAC Drives, 3/4 to 800 hp • Analog and Discrete Outputs • Industrial and Clean Power • Solid or Split Core Housings Drives, 1 to 1200 hp and apparel Adjustable Frequency DC Contactors Inductive Proximity Sensors Drives, Panel • DP Rated 1250 to 3000A • Tubular, Rectangular, Limit • Machinery Drives, 1/4 to 25 hp (1000 to 2000 Vdc) Switch or Pancake Styles Pull quote. Duis in • HVAC Drives, 1 to 250 hp • NEMA Rated 5 to 1800A • Metal Face, Extended • Industrial Drives, 1 to 2000 hp (600 Vdc) Range, Analog and mauris eu eros tempus • High-Performance Drives, Programmable Types 1 to 3000 hp ultricies. Curabitur nisl. Deﬁ nite Purpose Control Integrated Machine Aftermarket • 1-, 2-, and 4-Pole to 40A; Controllers Nunc sodales risus non • Genuine Motor Control Parts 3-Pole to 360A • Drives and Operator Interface • Reversing Contactors to 75A lacus. Sed ullamcorper. Service and Support • Starters to 60A—Bimetallic • Technology Upgrades and Electronic Overloads Fusce ut leo. • NEMA Type 1 Enclosed Joysticks At right are examples of Eaton- Proin sit amet arcu et risus Capacitive Proximity Digital Panel Meters • 22.5 mm or 30.5 mm Devices Sensors • 2- and 4-Position • Tubular—Smooth or • Momentary, Maintained and produced marketing collateral with Threaded Latched Key Interlock Switches Headline text Combination Motor Electronic Products • DIN or NEMA Style Controllers • Electronic Interface to Vehicle’s Communication Network Location Details: • UL 508 Type F a Channel Partner logo applied. Overview/Callout. Curab Background Solution • Non-Reversing and • Customizable Laser-Etched City, State Reversing Legends and Icons dignissim, lorem vel inter- Body Copy. Curabitur dig- Body Copy. Duis in mauris • Rotary Type to 65A • Standard Cutout with Low Rear Segment Details: dum cus, neque nibh ven- nissim, lorem vel interdum eu eros tempus ultricies. Proﬁ le and Less Wiring Key Switches Combination Starters • 22.5 mm or 30.5 mm Details subhead enatis arcu, eu nonummy cursus, neque nibh venenatis Curabitur nisl. Nunc sodales Encoders Please note that the Channel arcu, eu nonummy metus risus non lacus. Sed ullam- • IEC and NEMA Devices Problem: metus urna ut erat. Integer • Circuit Breaker or Fusible urna ut erat. Integer bibendum corper. Fusce ut leo. Proin • UL 508 Type F Combination Mauris eu eros tempus maultricies bibendum lorem a mau- lorem a mauris. Duis in mau- sit amet arcu et risus blandit Motor Controllers lorem ipsum. ris. Duis in mauris eu eros ris eu eros tempus ultricies. adipiscing. Vestibulum ultrices Partner logo should visually appear LEDs Solution: tempus ultricies. Curabitur Curabitur nisl. Nunc sodales ornare mi. Morbi lorem. Connectivity • BA9 and BA15 Base Enclosed Control Eros tempus ultricies, lorem ipsum risus non lacus. Sed ullam- • Micro, Nano/Pico and Mini nisl. Nunc sodales risus non • Bullet Point Copy. • Non-Combination Starters corper. Fusce ut leo. Proin Connector Cables dolor amet tortor ac enim eget portal. lacus. Sed ullamcor • Multi-Connector Junction • Combination Starters sit amet arcu et risus blandit • Bullet Point Copy enean Boxes • Manual Motor Starters to be about 80% of the size of the Results: • Reduced Voltage Soft Starters Overview/Callout. Pules adipiscing. Vestibulum ultri- adipiscing tortor ac enim. • Field Wireable Accessories Tempus ultricies, lorem ipsum dolor ces ornare mi. Morbi lorem. • Adjustable Frequency Drives Lighting Contactors • Lighting Controls amet act mac lorem enim eget in erat eu tellus consectet Vestibulum ut nulla sit amet mi • Bullet Point Copy ipsum Contactors—IEC • Electrically or Mechanically portal. dolo. • Miniature Controls to Held dapibus. Fusce pulvinar. sodales tristique. Lorem ipsum 8.8A (AC3) Enclosures, Control Stations • Magnetically Latched Eaton Brand Signature. dolor sit amet, consectetuer • FVNR to 1600A (AC3) • 1 to 9 Holes for 22.5 mm Quisque non justo. Etiam • Bullet Point Copy. • 1 to 3 Holes for 30.5 mm adipiscing elit. Praesent arcu. • FVR to 150A (AC3) Secondary copy head eget augue quis tellus ultri- • Polycarbonate, Die Cast, Results Stainless Steel and Limit Switches Secondary copy. Duis in mauris eu eros ces sce. Challenges Contactors—NEMA Polyester Types tempus ultricies. Curabitur nisl. Nunc sodales • Precision Switches Body Copy. Lorem ipsum dolor • FVNR and FVR to Size 8 • Compact, DIN and NEMA Style risus non lacus. Sed ullamcorper. Fusce E-Stop Switches Body Copy. Duis in mauris sit amet, consectetuer adipi- (900 hp) • Modular and Factory Sealed On Eaton-produced, Eaton- ut leo. Proin sit amet arcu et risus blandit eu eros tempus ultricies. • 4- and 5-Pole to Size 2 (25 hp) • 22.5 mm and 30.5 mm Devices • Heavy Duty, Special Purpose adipiscing. scing elit. Curabitur ullamcor- • Push-Pull, Keyed, Illuminated and Hazardous Location Curabitur nisl. Nunc sodales per justo nec purus. imperdiet, and Non-Illuminated • Secondary copy bullet. Vestibulum ultrices risus non lacus. Sed ullado- Twist-to-Release ornare mi. Morbi lorem. justo. Lorem ipsum dolor sit Manual Motor Controllers lor amet. Vestibulum ultrices Control Stations • Rotary Type to 65A amet, consectetuer adipiscing • General Purpose and branded apparel, the Channel • Vestibulum ut nulla sit amet mi sodales ornare mi. Morbi lorem. tristique. elit. Sed pulvitempus a, rutrum Heavy Duty Fiber Optic Cables Vestibulum ut nulla sit amet mi eget, convallis eget, odio. • Fixed Element or Modular • Glass or Plastic • Lorem ipsum dolor sit amet, consectetuer sodales tristique. Lorem ipsum • 22.5 mm and 30.5 mm Devices adipiscing elit. Praesent arcu. Vivamus nisl nisl, sodales ac, dolor sit amet, consectetuer posuere eget, porta at, nisl. Partner logo may be added to adipiscing elit. Praesent arcu. Counters Manual Motor Protectors • Can Counters • Pushbutton Type to 25A • Preset Counters • Rotary Type to 65A • Stroke or Revolution Enclosures, Global and either the right front of the Counters North American Your garment or the right sleeve. Logo Your Logo

Direct mail Apparel

Your Logo

Eaton Corporate Identity Standards — 10/11/2019 20 33.21 Channel Partners

Identifying Eaton Authorized relationships on Channel Partner stationery, vehicles and signage This section explains how to display the Authorized marks and the Collection marks on Channel Partner materials. Business cards Letterhead Vehicles Store Signage

3Identifying Eaton Authorized relationships on Channel Partner stationery, vehicles and signage

Eaton Corporate Identity Standards — 10/11/2019 21 33.22 Channel Partners

Identifying Eaton Authorized relationships on Channel Partner stationery, vehicles and signage Examples of stationery Business card with individual Eaton Letterhead with individual Eaton Authorized mark Authorized mark

Channel Partners may use Authorized marks and Collection Your 32 Aztec Drive Logo Your Logan, NM 88426 marks on business cards, 575.555.1212 Eaton Authorized Representative letterheads, envelopes Logo Richard Mays 32 Aztec Drive Director of Sales and other stationery. Logan, NM 88426 Eaton Authorized Representative 575.555.1212 Richard Mays Always respect the Clear Area and Director of Sales the 12mm (0.5”) minimum width of the mark. Dear Sirs, On front of card 12mm Menditione velecte dolupta con eatur, omnimus, sed esciis estectem est, The Eaton Authorized Partner que iur. Ecatemp orecae et resto bea volorita cum quo verro eatione scien- Relationship may also be typeset. dendit, officium rem re, senduci assime se voloreicita abo. At labo. Itassim ipsapel ea quiaecese sae dolent aut eum sunt. Faccae eosti dolumque vent. Ommolor iorporibus aditata nes inctur temporem inciis aut fugias eos et ullorun tiatem incid que alitate ius, que quiam iderum quia voluptur. Business card with typeset Lorro vero ventius eati accuptatem ipsuntio. Ut et optatque restium excese- Authorized Partner Relationship quas rere porese net acepe natem fugit dolupta pra dus.

Videlendam dit quiatur resequaspe omnihitas soluptint estrum faces sam aut ant erum sitiate des sam, cuptae veris am que perent, quidicat eos andam Your is nullupi cienihit est, cum fugiae voluptate lab imus necersp erumquam Logo exeribusam in porrum, nost, optatur ibeatis sum faccus, sae mintis demolup- Eaton Authorized Representative tati re pratur? Qui officipidus se velignim que esci a voles dolentem accae Richard Mays doloresciet fuga. Igenem rere con nienda culpa volumquate et moluptas Director of Sales ne dolor sum re nus, quam fuga. Itas aut quis modit hit fuga. Em hillandae. 32 Aztec Drive Itaerum velecae sendand erumqui totatur iandest et voluptam et perum Logan, NM 88426 dolectem ipsunto tatiisi receatem comni tectios dolo min cuptas veliatem. In 575.555.1212 restiis et et fuga. Endigent que non reribus cusdam enecupta que plaboris ut An Eaton Authorized Distributor aborror esequibus et que eatibus. On front of card Sincerely, Richard Mays

Always respect the Clear Area around the mark

Eaton Corporate Identity Standards — 10/11/2019 22 33.23 Channel Partners

Identifying Eaton Authorized relationships on Channel Partner stationery, vehicles and signage Business card with Eaton Logomark Letterhead with product series signature Examples of stationery Your 32 Aztec Drive Logo Your Logan, NM 88426 Use the Eaton Logomark or 575.555.1212 product series signatures on Richard Mays Logo Richard Mays Director of Sales Director of Sales business cards, letterhead, 32 Aztec Drive envelopes when displayed with Logan, NM 88426 575.555.1212 brands of other manufacturers in a line card-type fashion. Dear Sirs, When displayed with the brands On front of card Menditione velecte dolupta con eatur, omnimus, sed esciis estectem est, of other manufacturers, the Eaton que iur. Ecatemp orecae et resto bea volorita cum quo verro eatione scien- dendit, officium rem re, senduci assime se voloreicita abo. At labo. Itassim Logomark should have the ipsapel ea quiaecese sae dolent aut eum sunt. Faccae eosti dolumque vent. same visual weight as the other Ommolor iorporibus aditata nes inctur temporem inciis aut fugias eos et brands listed. ullorun tiatem incid que alitate ius, que quiam iderum quia voluptur. Lorro vero ventius eati accuptatem ipsuntio. Ut et optatque restium excese- quas rere porese net acepe natem fugit dolupta pra dus.

Videlendam dit quiatur resequaspe omnihitas soluptint estrum faces sam aut ant erum sitiate des sam, cuptae veris am que perent, quidicat eos andam is nullupi cienihit est, cum fugiae voluptate lab imus necersp erumquam exeribusam in porrum, nost, optatur ibeatis sum faccus, sae mintis demolup- tati re pratur? Qui officipidus se velignim que esci a voles dolentem accae doloresciet fuga. Igenem rere con nienda culpa volumquate et moluptas ne dolor sum re nus, quam fuga. Itas aut quis modit hit fuga. Em hillandae. Itaerum velecae sendand erumqui totatur iandest et voluptam et perum dolectem ipsunto tatiisi receatem comni tectios dolo min cuptas veliatem. In restiis et et fuga. Endigent que non reribus cusdam enecupta que plaboris ut aborror esequibus et que eatibus.

Sincerely, Richard Mays

Eaton Corporate Identity Standards — 10/11/2019 23 33.24 Channel Partners

Identifying Eaton Authorized relationships on Channel Partner stationery, vehicles and signage Sprinter van showing alternative placements Examples of vehicles of various marks

Individual marks and Collection marks may be used on vehicles. Channel Partner vehicles should Your not be represented as Eaton vehicles. Place the mark where it Logo can be seen clearly: tailgates, side Eaton Authorized Representative Your panels and cab doors are ideal. YourLogo Eaton AuthorizedLogo Representative • Marks may be applied to the Eaton Authorized Representative body of the vehicle or adhered as decals to windows. • Window decals have a minimum display size of 3” and a maximum of 6”.

Your Logo Eaton Authorized Representative

Your Logo EatonEaton Authorized Authorized Representative

Eaton Corporate Identity Standards — 10/11/2019 24 33.25 Channel Partners

Identifying Eaton Authorized relationships on Channel Partner stationery, vehicles and signage Store facade Examples of signage

Individual marks and Collection marks may be used on exterior or interior signs. The marks may also be applied to doors or windows Your Your as a decal. Logo Logo Use the Graphics Resource tool, Eaton Authorized Representative Eaton Authorized Representative accessible through MyEaton or at es.eaton.com/graphicsresource, to download your customized graphic for local printing.

Decal applied to window

Your Your Logo Logo Eaton Authorized Representative Eaton Authorized Representative

Eaton Corporate Identity Standards — 10/11/2019 25 33.26 Channel Partners

Identifying Eaton Authorized relationships on Channel Partner-produced communications This section explains how to display the Eaton Logomark and product series signatures on Channel Partner communications Websites Online advertising Print advertising Print literature and collateral Digital presentations In-store and tradeshow display Promotional merchandise Promotional event banners 4Identifying Eaton Authorized relationships on Channel Partner-produced communications

Eaton Corporate Identity Standards — 10/11/2019 26 33.27 Channel Partners

Identifying Eaton Authorized relationships on Channel Partner-produced communications Technical information Print ad Website Menu Overview Main Identifier lorem ipsum Your Your Logo Logo Eaton Authorized Representative Eaton Authorized Representative Channel Partner-produced Eaton’s Crouse-Hinds series

Table Main Head A B C D E F G H I J K L communications are organized into Table Head: ™ Table Body 123 456 789 234 567 678 345 456 567 789 456 567 AB 123 234 345 456 678 789 234 345 678 456 123 234 456 PRE-formance Table Head: Table Body 123 456 789 234 567 678 345 456 567 789 456 567 Giving you the convenience of five categories. BCD 12 234 345 456 678 789 234 345 678 456 123 234 456 Table Body 123 456 789 234 567 678 345 456 567 789 456 567 AB 123 234 345 456 678 789 234 345 678 456 123 234 456 a pre-fabricated product - plus Table Head: Table Body 123 456 789 234 567 678 345 456 567 789 456 567 AB 123 234 345 456 678 789 234 345 678 456 123 234 456 Table Body 123 456 789 234 567 678 345 456 567 789 456 567 the flexibility to accommodate AB 123 234 345 456 678 789 234 345 678 456 123 234 456 Websites Table Head: job-site requirements Table Subhead A 123 456 789 234 567 678 345 456 567 789 456 567 Lorem Ipsum 234 345 456 678 789 234 345 678 456 123 234 456 Table Head: Table Subhead B 123 456 789 234 567 678 345 456 567 789 456 567 See page 28. Lorem Ipsum 234 345 456 678 789 234 345 678 456 123 234 456 Table Head: Table Body 123 456 789 234 567 678 345 456 567 789 456 567 AB 123 234 345 456 678 789 234 345 678 456 123 234 456 Table Head: Table Body 123 456 789 234 567 678 345 456 567 789 456 567 BCD 12 234 345 456 678 789 234 345 678 456 123 234 456 Table Body 123 456 789 234 567 678 345 456 567 789 456 567 Online advertising AB 123 234 345 456 678 789 234 345 678 456 123 234 456 Table Head: Table Body 123 456 789 234 567 678 345 456 567 789 456 567 AB 123 234 345 456 678 789 234 345 678 456 123 234 456 Cablofil (4) Table Body 123 456 789 234 567 678 345 456 567 789 456 567 AB 123 234 345 456 678 789 234 345 678 456 123 234 456 Cantex (9) See page 29. Table Head: Table Subhead A 123 456 789 234 567 678 345 456 567 789 456 567 Lorem Ipsum 234 345 456 678 789 234 345 678 456 123 234 456 Carlon (123) Carson (26) Print literature and collateral Christy Concrete (26) Crouse-Hinds series (Eaton) (4) Caption. ipsum dolor sit amet, con- Body Copy Head lorem Body Copy. Lorem ipsum dolor dolor. Donec semp dosten. Body Copy Head lorem sectetuer adipiscing elit. Maecenas sit amet, consectetuer adipiscing Donec semper, tellus at iaculis Dottie (2) See page 30. nec pede. Aenean dui mauris. Body Copy. Lorem ipsum dolor elit. Curabitur ullamcorper justo imperdiet, magna arcu gravida Body Copy. Lorem ipsum dolor sit amet, consectetuer adipiscing nec purus. wisi, eget hendrerit mi enim ac sit amet, consectetuer adipiscing Eaton (Crouse-Hinds series) elit. Curabitur ullamcorper justo metus. Aenean adipiscing tortor elit. Curabitur ullamcorper dolor nec purus. Donec semper, tellus Body Copy Head lorem ac enim. Nulla facilisi. Sed eget sit amet, consectetueing elit. Sed Edwards (1) at iaculis imperdiet, magna arcu justo. Lorem ipsum dolor sit amet, pulvinar odio quis sapien. gravida wisi, eget hendrerit mi Body Copy. Lorem ipsum dolor consectetuer adipiscing elit. Sed enim ac metus. Aenean adipi- sit amet, consectetuer adipiscing pulvinar odio quis sapien. Donec EGS (368) In-store and tradeshow display scing tortor ac enim. Nulla faci- elit. Curabitur ullamcorper justo elit tellus, tempus allis eget, odio. Arum voloriberum eium, omniet ad ea dolorpos simolest experum lisi. Sed eget justo. Lorem ipsur. nec purus. Lorem ipsum dolor Nisl nis. Erico Caddy (25) semper doned. Lorem ipsum autem aut ut earum quam, utem quibusam di te iur? Icilique nonsero quiducia se aperroreium dolupta erfereh enditae di Erico (25) See pages 31–32. 27 YOUR CORPORATION Lorem Ipsum Dolor YOUR CORPORATION Lorem Ipsum Dolor 27 reictemDoluptam, conestiis ditaecus, comnimi nctur? Ceperioria doluptat quideli quosto ea volorio bearum laut parum Federal Signal (1) aut dunt quis esti aspic temoditatus autem rectoribus erum ipienis sim faccuptas nitatus apidis voluptatatem facipsant qui consequi Promotional merchandise ommolorit, corio conseque estions equiati

AMPGARD Features: Applications See page 33. • Corionse peratas expel • Um sectemporem • Simus, eos aliquia • Aque repe volut laut • Um sectemporem • Eaciandis iuntur aut hilit • Aque repe volut laut • Tomnimpore laute Website • Eaciandis iuntur aut hilit • Aquosapiendae niendan • Tomnimpore laute Corionse peratas expel iusciunt quia quat • Aquosapiendae niendan vendite eatusanti autat et ilignat volorror aut faccupti sit, qui omnimpore laute illupta • Aperatas expel tintorumet ut optat laciandis iuntur aut hilit Corionse peratas expel iusciunt quia quat restempores enim fuga. Simus, eos aliquia vendite eatusanti autat et ilignat volorror illorrorepedUm sectemporem que repe volut aut faccupti sit, qui omnimpore laute illupta laut verchilles quas arumquisquo dit as eat tintorumet ut optat laciandis iuntur aut hilit quosapiendae niendan ditatur, restempores enim fuga. Simus, eos aliquia http://www.yourlogo.com/differentials/ illorroreped Um sectemporem que repe volut laut verchilles quas arumquisquo dit as eat quosapiendae niendan ditatur,

An Eaton Authorized Representative

Your current sensors Logo Eaton Authorized Representative

Sedi reiunteniat voluptat hilia nimus as et volupta ssecusd aeritatem rerum, simus quidis moluptation About Us nihicienia porepe porunt. Tem ex eatiis asim dolumque. Aboremquo estibus ipsam sitae eatqui Online marketing consequiam quis rehent experit ibearciumEbitis ni Find Our Stores ut ius, as vollabo.

Parts Bussman series fuses Ut wisi enim ad minim venim, quis Service Lenis dolendae porepe re nimolor rorepeditae Your nostrud exerci tationar ullamcorper sinvelest, voluptatur? Emosapit arumet aligendio suscipit lobortis nisl ut aliquip ex et maximet, nihilignatis eum rectiae que con non Logo eaconsequat. repraRio que ellenition porerio. Nem conem in Eaton Authorized Representative Chat with one of nonsendus adis sunt. Our Experts

Eaton Corporate Identity Standards — 10/11/2019 27 33.28 Channel Partners Identifying Eaton Authorized relationships Company section of a Channel Partner website Standard copy to use to describe Eaton on Channel Partner-produced communications Eaton is a power management company providing energy-

http://www.yourlogo.com/differentials/ Websites efficient solutions that help our customers effectively manage electrical, hydraulic and mechanical power.

Your Eaton’s electrical business is a global leader with expertise You may place the Eaton Logo in power distribution and circuit protection; backup power Logomark wherever it best suits Eaton Authorized Representative protection; control and automation; lighting and security; your website design. structural solutions and wiring devices; solutions for harsh and hazardous environments; and engineering services. The Eaton Logomark or product About Us Eaton is positioned through its global solutions to answer series signature should have Find Our Stores today’s most critical electrical power management the same visual weight as other Parts challenges. brands listed. Service

Chat with one of Eaton is a power management company providing energy-efficient solutions that For more information, visit Eaton.com. When Eaton products are Our Experts help our customers effectively manage electrical, hydraulic and mechanical power. displayed, the Eaton Logomark or Eaton’s electrical business is a global leader with expertise in power distribution and circuit protection; backup power protection; control and automation; lighting and security; structural solutions and wiring devices; solutions for harsh and hazardous product series signature should environments; and engineering services. Eaton is positioned through its global accompany them. solutions to answer today’s most critical electrical power management challenges. Approved Eaton Authorized Online For more information, visit www.eaton.com. Distributors can switch out the Eaton The company should always be logo mark with mark to the right. represented as Eaton. When the website lists a product series, it is okay to have a page dedicated to that product series Channel Partner website showing Eaton and other manufacturers’ products using the product series signature, as long as the content indicates http://www.yourlogo.com/differentials/ Eaton as the company and Website Menu Online marketing brand and the series in relation to the category of products, i.e. Your Search Bussman series fuses Eaton’s Crouse-Hinds series electrical components Ut wisi enim ad minim venim, quis Your nostrud exerci tationar ullamcorper Logo Logo suscipit lobortis nisl ut aliquip ex explosionproof solutions. eaconsequat. Eaton Authorized Representative

Lorest, que modis minctotatem qui beatest ut et qui conse del mi, que nus res a solut preseque aut odia et et odi cor lorem am, temporem aceatet is ex et ut liquo officae

Cablofil (4) Cantex (9) Musandio. Illesti niti diam, velis sinven istrum sunda illorerum qui ut dolorporion Carlon (123) con cus et ut mo eum nulpa comnissi que Carson (26) quaeperepe premolu pisque mos consen dempos arum eatur, ut as adi doloris ped Christy Concrete (26) et harumendae quata volorro Cablofil (4) Crouse-Hinds series (Eaton) (4) Dottie (2) Cantex (9) Eaton (Crouse-Hinds series) Carlon (123) Edwards (1) Carson (26) EGS (368) Tist voluptatem qui con conse pora int aut Christy Concrete (26) audam con pedit es maio cus, ium labore Erico Caddy (25) sinum fugitas aut et ipicimilitas di il ium Crouse-Hinds series (Eaton) (4) nobit rem velest, cum aut at. Agnat ulparci Erico (25) Dottie (2) andigendis dolorro eture nullore pedisci Federal Signal (1) corum ad minumquam recesci consed eus Eaton (Crouse-Hinds series) etur? Pis sum re qui con pereperio exerfer spere, acculla ndaest. Edwards (1) EGS (368) Eaton Corporate Identity Standards — 10/11/2019 Erico Caddy (25) Erico (25) Federal Signal (1) 28 33.29 Channel Partners

Identifying Eaton Authorized relationships on Channel Partner-produced communications Horizontal banner Online advertising We carry B-Line series structural supports for If your company uses online Your your building infrastructure needs. advertising to drive traffic to your Logo yourlogo.com site, the Eaton Logomark or Eaton Authorized Representative product series signatures may be used to promote interest. Horizontal banner showing Eaton and other manufacturers’ products and logos The Eaton Logomark and product series signatures should have the same visual weight as other Your We carry and maintain a full line of utility-grade brands listed. Logo power solutions. yourlogo.com

Rectangle banner Vertical banner

Vertical banner with

Bussmann series fuses Your Your Eaton and other Ut wisi enim ad minim venim, quis Logo Your nostrud exerci tationar ullamcorper Logo manufacturers’ suscipit lobortis nisl ut aliquip ex Eaton Authorized Representativeyourlogo.com Logo eaconsequat. Eaton Authorized Representative products and logos We carry and maintain a full line of power supplies. Click here to see an interactive tour of our An Eaton Authorized new store. Distributor. We carry and maintain the full line of Eaton power supplies. Click here to see an interactive tour of our new store.

Approved Eaton Authorized Online Distributors can switch out the Eaton logo mark with mark to the right.

Eaton Corporate Identity Standards — 10/11/2019 29 33.30 Channel Partners

Identifying Eaton Authorized relationships on Channel Partner-produced communications Channel Partner catalog showing Eaton and other manufacturers’ logos Catalog Print literature and Main Identifier collateral lorem ipsum

Table Main Head A B C D E F G H I J K L Table Head: Always maintain proper Clear Areas Table Body 123 456 789 234 567 678 345 456 567 789 456 567 AB 123 234 345 456 678 789 234 345 678 456 123 234 456 Table Head: Table Body 123 456 789 234 567 678 345 456 567 789 456 567 BCD 12 234 345 456 678 789 234 345 678 456 123 234 456 and size the various brands so Table Body 123 456 789 234 567 678 345 456 567 789 456 567 AB 123 234 345 456 678 789 234 345 678 456 123 234 456 Table Head: Table Body 123 456 789 234 567 678 345 456 567 789 456 567 AB 123 234 345 456 678 789 234 345 678 456 123 234 456 they have the same visual weight. Table Body 123 456 789 234 567 678 345 456 567 789 456 567 AB 123 234 345 456 678 789 234 345 678 456 123 234 456 Table Head: Table Subhead A 123 456 789 234 567 678 345 456 567 789 456 567 Lorem Ipsum 234 345 456 678 789 234 345 678 456 123 234 456 Table Head: Table Subhead B 123 456 789 234 567 678 345 456 567 789 456 567 The Authorized Partner relationship Lorem Ipsum 234 345 456 678 789 234 345 678 456 123 234 456 Table Head: Table Body 123 456 789 234 567 678 345 456 567 789 456 567 AB 123 234 345 456 678 789 234 345 678 456 123 234 456 Table Head: may also be typeset. Table Body 123 456 789 234 567 678 345 456 567 789 456 567 BCD 12 234 345 456 678 789 234 345 678 456 123 234 456 Table Body 123 456 789 234 567 678 345 456 567 789 456 567 AB 123 234 345 456 678 789 234 345 678 456 123 234 456 Table Head: Table Body 123 456 789 234 567 678 345 456 567 789 456 567 AB 123 234 345 456 678 789 234 345 678 456 123 234 456 Table Body 123 456 789 234 567 678 345 456 567 789 456 567 AB 123 234 345 456 678 789 234 345 678 456 123 234 456 Table Head: Table Subhead A 123 456 789 234 567 678 345 456 567 789 456 567 Lorem Ipsum 234 345 456 678 789 234 345 678 456 123 234 456

Caption. ipsum dolor sit amet, consectetuer Body Copy Head lorem Body Copy Head lorem Body Copy Head lorem Body Copy Head lorem adipiscing elit. Maecenas nec pede. Aenean Your dui mauris, dignissiin. Body Copy. Lorem ipsum Body Copy. Lorem ipsum Body Copy. Lorem ipsum Body Copy. Lorem ipsum dolor sit amet, consectetuer dolor sit amet, consectetuer dolor sit amet, consectetuer dolor sit amet, consectetuer adipiscing elit. Curabitur ullam- adipiscing elit. Curabitur ullam- adipiscing elit. Curabitur ulla- adipiscing elit. Curabitur ulla- corper justo nec purus. Donec corper justo nec purus. Lorem mcorper justo nec pur ipsum mcorper justo nec pur ipsum Your semper, tellus at iaculis imper- ipsum dolor semper doned. dolor sit amet, consectetuer dolor sit amet, consectetuer Logo diet, magna arcu gravida wisi, Lorem ipsum dolor. Donec adipiscing elit. Sed pulvinar adipiscing elit. Sed pulvinar eget hendrerit mi enim ac semp dosten. Donec semper, odio quis sapien. odio quis sapien. Logo metus. Aenean adipiscing tore- tellus at iaculis imperdiet, get justo. Lorem ipsum dolor magna arcu gravida wisi, eget sit amet, consectetuer. hendrerit mi enim ac metus. Eaton Authorized Representative

30 EATON CORPORATION Lorem Ipsum Dolor EATON CORPORATION Lorem Ipsum Dolor 30 Your Logo Channel Partner line card showing Eaton and other manufacturers’ products and logos Eaton Authorized Representative

Your Logo

Tools, Safety & MRO Consumable Products

Whether it’s Safety Products or Hand Tools, Maintenance Supplies or Instrumentation, WESCO’s complete line of MRO and Consumable products are sure to meet your needs. With an extensive network of nationwide Branch locations, WESCO provides fast and reliable service delivering the products you need, when you need them. Rely on WESCO to deliver the finest products from the best suppliers! Our Suppliers

Abrasives & Fasteners & Janitorial & Fendall Test Equipment Cutting Tools Hardware Sanitation Gatorade AEMC 3M ASC 3M Hercules Locks Amprobe Lenox & Irwin Tools Cully/Minerallac Clorox Howard Leight Eaton Kidde Osborn Dottie Georgia Pacific Tools International FCI-Burndy Kimberly Clark LaCrosse Standard Abrasives Greenlee Rubbermaid Lakeland Industries Hand Tools Weiler Corp. IDEAL Industries West Chester Glove Lift-All-Company Ames True Temper Maglite Cembre Adhesives, Klein Tools Repair Metallics Maple Chase/Firex/ Cementex Chemicals, Paint & Eaton Invensys Channellock Tapes HVAC Galco MCR Safety Cooper Tools 3M Broan/Nutone PLC Center/Speck Mechanix Wear Craftsman CRC Electromode Safety & Security Memphis Glove Danaher Krylon Marley Electric MSA E-Z Holster Battery Center Rustoleum Heating North Safety Greenlee Accuform Signs Saf-T-Lok TPI Corp. Oberon IDEAL Industries Alpine Valley Water Spray-On Instrumentation Omni-Glow/ Jameson Bacou-Dalloz Cyalume Klein Tools Cable & Conduit Intermatic Best Pelican Lenox Equipment Marsh/Bellofram Brady Rayovac Rolatape 3M NoShock Bright Star Salisbury WIHA Tools Arnco Pac Stainless BRK/First Alert Sorbent Products Power & Eaton Parker Skinner/ Bullard Sqwincher Pneumatic Gold Ring IDEAL Industries Carhartt Streamlight Tools SOR Klein Tools Crews Tennessee Mat Tork DBI/Sala Chicago Pneumatic Thomas & Betts Tingley Rubber DeWalt Duracell Uvex Eagle Mfg FCI-Burndy Werner Ladder Greenlee/Fairmont Ergodyne West Chester Glove Eveready/Energizer Makita Wilson Bohannan Milwaukee

Eaton Corporate Identity Standards — 10/11/2019 30 33.31 Channel Partners

Identifying Eaton Authorized relationships on Channel Partner-produced Ceiling dangler communications Panel display featuring only Eaton products In-store and tradeshow display Your Use the Eaton Logomark on ceiling Logo danglers. Use the Logomark or Eaton Authorized Representative product series signatures on Ipsum DF Amet V Amet VE product displays, installations and Lorem ipsum dolor sit amet, Lorem ipsum dolor sit amet, Lorem ipsum dolor sit amet, consetetur sadipscing elitr, sed consetetur sadipscing elitr, sed consetetur sadipscing elitr, sed diam nonumy eirmod tempor diam nonumy. diam nonumy eirmod tempor invidunt ut labore et dolore magna invidunt. shelf or counter signs where Eaton ali. products are featured.

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Tabletop display featuring Eaton or “by Eaton” products together with those of other brands Your Logo

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Ask a Sales Your Representative! Logo

Eaton Corporate Identity Standards — 10/11/2019 31 33.32 Channel Partners

Identifying Eaton Authorized relationships on Channel Partner-produced communications Promotional event banner In-store and tradeshow display 25th Annual Open For promotional event banners, the Eaton Logomark should Et res nus, ea voluptatur mos estis reribus. Soles sim doloria pre, od milis quunt voluptas cone comnihiliam aspica. represent company sponsorship. To showcase all the product categories the Channel Partner sells, an Authorized Distributor Your collection mark may be used. Logo

Eaton Corporate Identity Standards — 10/11/2019 32 33.33 Channel Partners

Identifying Eaton Authorized relationships on Channel Partner-produced communications Embroidered cap Coffee mugs (front and back) Examples of promotional merchandise

Your Logo Channel Partner-branded An Eaton Authorized Distributor Your promotional merchandise may Logo feature the Eaton Logomark. Baseball caps, polo shirts, t-shirts, pens, tote bags, mugs and umbrellas are just a few items that may be used to remind customers of an Eaton Authorized relationship. The Authorized relationship may also be typeset. Pens

Your Logo

Polo shirt with optional placements T-shirt front T-shirt back on either arm or breast pocket

Your Your Logo Logo

Eaton Corporate Identity Standards — 10/11/2019 33 33.34 Channel Partners EATON AUTHORIZED CONTRACTOR Using the Eaton Authorized Contractor mark

For use by approved contractors. Clear Area Authorized Contractor mark A clear area should be maintained on all sides of an Eaton Authorized Contractors who have an established Contractor Mark by maintaining a proper “X” spacing. As shown in the relationship with Eaton will be provided with layouts at right, the “X” spacing is determined by the height of the a digital image file of the Eaton Authorized blue bar in the mark. Contractor Mark by the Eaton contact who authorizes the relationship. Contractors may Usage use the Eaton Authorized Contractor Mark The Eaton Authorized Contractor Mark can be used in place of the on their: standard Eaton Logomark on websites, collateral, and/or digital marketing content. • Website • Stationary/Collateral • Digital Marketing Content Color (i.e. banner ads, eNewsletters, etc.) The Eaton Authorized Contractor Mark must be displayed in a three- color version (Eaton blue and black, black and reversed out white). The What defines an established preferred usage is against a white background, but when necessary, relationship with Eaton (Electrical the mark may be displayed against a colored, photographic, textured, Sector)? or patterned background as long as the text is still visible. Contractors must have an established relationship with Eaton to use any form Apply the Clear Area to an Authorized mark or Collection mark using “X” as shown here. of Eaton branding on their website or in marketing materials. Established X X relationships are defined by: • Active membership within Eaton’s Minimum size Certified Contractor Network (ECCN) X program • Tier 3 or Tier 4 contractor status in writing 8pt

For contractors who do not meet the established relationship guidelines above, the local Eaton Regional Channel Director or National Account Director may approve X your use of this mark. For questions related to approval for contractors without an established relationship with Eaton, contact [email protected].

Eaton Corporate Identity Standards — 10/11/2019 34 33.35 Channel Partners

EATON AUTHORIZED CONTRACTOR Examples of using the Eaton Authorized Contractor mark For use by approved contractors. Authorized Contractor mark Business card with individual Eaton Store facade Authorized mark

Your Logo Eaton Authorized Representative 32 Aztec Drive Logan, NM 88426 575.555.1212 Your Richard Mays Director of Sales Logo Eaton Authorized Representative

On front of card 12mm

Marketing/advertising

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Decal applied to window Sprinter van

Your Logo Eaton Authorized Representative

Eaton Corporate Identity Standards — 10/11/2019 35