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Eaton Channel Partner Graphic Guidelines

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Eaton Channel Partner Graphic Guidelines 33.1 Channel Partners Contents Identifying Eaton Authorized At Eaton we value our relationships Eaton Channel Partner Relationships on Channel Partner identifier basics stationery, vehicles and signage with our authorized Channel Partners. 33.2 Overview 33.21–23 Examples of stationery 33.3 Eaton Authorized 33.24 Examples of vehicles When you display your Eaton Relationship identifiers overview 33.25 Examples of signage Authorized identification with pride 33.4 Eaton Authorized Online Distributor Identifying Eaton Authorized identifier overview Relationships on Channel Partner and care, both businesses profit. produced communications 33.5 Product series designations 33.26-27 Overview 33.6 Authorized marks and 33.28 Websites Collection marks 33.29 Online advertising Visit the Eaton Authorized Eaton’s granting of the 33.7 Examples of marks 33.30 Print literature Graphics Resource through use of its Authorized Partner and collateral 33.8 Using the Authorized My.Eaton.com or by visiting Relationship identifiers is mark 33.31–32 In-store and es.eaton.com/graphicsresource limited to the proper use of tradeshow display 33.9 Backgrounds to download art files for Eaton’s trademarks and the 33.10 The Eaton Authorized 33.33 Examples of individual marks and to create terms of the distributor, rep or Relationship in text promotional merchandise custom Eaton collection marks reseller agreements. 33.11 The Eaton Logomark that list the product categories 33.34 Eaton Authorized In the event of improper usage and product series you are authorized to sell. signatures Contractor or termination or expiration 33.12 Using the Eaton Use and display of Eaton of your agreement with Eaton, Logomark Authorized Partner Relationship you must immediately cease 33.13 Using the Eaton identifiers is intended solely and and desist from all use of these Logomark in black exclusively for Eaton’s legally identifiers on any marketing or white authorized Channel Partners, communication materials, 33.14 Product series signature representatives or resellers who including but not limited to: 33.15 Legacy logos have executed agreements with websites, advertising and Eaton or its affiliates. 33.16 Incorrect usage promotional items, catalogues, tradeshow booths, signs, In accordance with the terms of displays and vehicles. Co-Branding Eaton materials with executed agreements the use a Channel Partner’s logo of these identifiers may not be 33.17–19 Adding Channel transferred or assigned. Partner logos to Eaton literature The right to display these 33.20 Adding Channel Partner identifiers is limited to the logos to Eaton promotion of Eaton’s products collateral and apparel and/or Eaton’s authorized services only. Eaton Corporate Identity Standards — 10/11/2019 1 33.2 Channel Partners Eaton Channel Partner identifier basics Overview This section provides important Channel Partners enjoy a special relationship with Eaton as valued information about Eaton business partners. These standards Authorized Relationship identifiers explain and demonstrate how and how to use them. distributors, resellers, service partners and others may properly and effectively display their relationship with Eaton in their brand and marketing communications, advertising, promotions and signage. These standards include all Channel Partner relationships including: • Distributors • Resellers • Manufacturing Representatives • Power Advantage Partners • Service Providers • Systems Integrators Eaton Channel Partner • Panelbuilders 1 • Authorized Online Distributors identifier basics The most important purpose of these standards is to protect and advance the reputations of Eaton and our Channel Partners. By adhering to these standards, a strong and consistent visual message is communicated. Customers recognize and trust you. Your graphic identity is an important part of that recognition. The same is true for us. Eaton has a strong visual identity and reputation that inspires confidence and respect around the world. These standards explain how to link our global reputation with your reputation to benefit both our companies. Eaton Corporate Identity Standards — 10/11/2019 2 33.3 Channel Partners Eaton Channel Partner identifier basics Program components and where to use them Eaton Authorized Relationship identifiers Channel Partner logo overview Channel Partners may add their logo Product Listing to Eaton-produced marketing materials. Your See page 17–19 for examples What’s Communicating a Channel Partner Logo important to you? relationship can occur in three areas: Your Logo • On Eaton-produced materials imprinted with a Channel Authorized marks Partner logo A Channel Partner can represent their Use on Channel authorized relationship with Eaton Your • On Channel Partner-produced Partner-produced Logo through the authorized mark, authorized materials including: Eaton Authorized Representative 32 Aztec Drive stationery, vehicles and signage product series mark or an authorized Logan, NM 88426 Business cards 575.555.1212 product category mark. Richard Mays • On Channel Partner-produced Eaton Authorized mark Letterhead Director of Sales marketing materials featuring Display the Eaton Authorized mark on Vehicles Eaton products or services Channel Partner-produced stationery, Store signage vehicles and signage. The examples, at right, summarize See page 21–24 for examples how and where to show a Channel Partner relationship. Custom collection marks can also be created to show multiple series/ Eaton Authorized Eaton Authorized product categories. product series mark product category mark The Eaton Logomark Use the Eaton Logomark The Eaton Authorized Online Use the Eaton Logomark on Channel Your Distributor component applies to Partner-produced marketing materials or product series Logo that promote Eaton products, either signatures on Channel an approved group of distributors Distributor Training exclusively or together with products Partner materials such as: • Andignim quaepudias • Eruptatectur acere that meet the program guidelines. • from other manufacturers. Doluptatias nim corat Websites • Chicidi autem Guidance of this component can • Adebisqu atisit mollanis Online advertising be found on the next page. Product series signatures Print advertising If you need to indicate specific ‘product series’ in a line card or website, you Print literature and may display one, or several, series collateral signatures on Channel Partner- Digital presentations Your produced marketing materials to In-store and tradeshow Logo promote these categories of products display either exclusively or together with the Promotional products or logos from other merchandise manufacturers. Promotional event banners New. See page 26–32 for examples Improved. Ask a Sales Representative! Eaton Corporate Identity Standards — 10/11/2019 3 33.4 Channel Partners EATON AUTHORIZED ONLINE DISTRIBUTOR For use by approved distributors. Eaton Authorized Online Using the Eaton Authorized The Eaton Authorized Online Distributor Clear Area Distributor mark Online Distributor mark 1/2X For distributors who have been Clear Area X authorized to sell Eaton’s products A clear area should be maintained on all sides of an Eaton through their respective websites, authorized online distributor mark by maintaining a proper this mark should be used to “X” spacing. As shown in the layout at right, the “X” spacing communicate an authorized is determined by the height of the blue bar in the mark. online relationship and can be used on your: Usage • Website The Eaton authorized online distributor mark can be used in • Stationary/Collateral place of the standard Eaton logo on websites, stationary/ collateral, and/or digital marketing content. 1/2X • Digital Marketing Content (i.e. 1/2X X = height of “EATON” 1/2X banner ads, eNewsletters, etc.) Color This mark should not be utilized The Eaton authorized online distributor mark must be displayed on signage and should only be in a three-color version (Eaton blue, green, and black). The Minimum sizes used when referencing a preferred usage is against a white background. distributor’s status as an 7pt authorized ONLINE distributor. For distributors who are not authorized to sell Eaton’s products online or Website wish to promote their status as Non-online activities, such as collateral, vehicle signage, print a traditional, counter sales only, http://www.yourlogo.com/differentials/ signage, etc, should use the traditional Eaton Authorized the standard Eaton authorized Distributor mark. See applicable pages for appropriate use. Search mark and/or collection mark Note: You can however use the Eaton Authorized Online should be used. Your current sensors Distributor mark in collateral or stationary when referencing Logo your online selling activities with Eaton. Eaton Authorized Representative Sedi reiunteniat voluptat hilia nimus as et About Us volupta ssecusd aeritatem rerum, simus quidis moluptation nihicienia porepe porunt. Online marketing/advertising Tem ex eatiis asim dolumque. Aboremquo estibus ipsam sitae eatqui consequiam quis Find Our Stores rehent experit ibearciumEbitis ni ut ius, as Bussman series fuses Ut wisi enim ad minim venim, quis Parts Your nostrud exerci tationar ullamcorper suscipit lobortis nisl ut aliquip ex Lenis dolendae porepe re nimolor Logo eaconsequat. Service rorepeditae sinvelest, voluptatur? Emosapit Eaton Authorized Representative arumet aligendio et maximet, nihilignatis eum rectiae que con non repraRio que Chat with one of ellenition porerio. Nem conem in nonsendus adis sunt. Our Experts
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