Proposal for Implementation of Office of Educational Radio Services. INSTITUTION Auburn Univ., Ala, PUB DATE 17 Feb 77 NOTE 39P.; Best Copy Available

DOCUMENT RESUME

ED 136 793 IR 004 583 AUTHOR Petrizzi, David M.; Wright, A. J. TITLE Proposal for Implementation of Office of Educational Radio Services. INSTITUTION Auburn Univ., Ala, PUB DATE 17 Feb 77 NOTE 39p.; Best Copy Available

EDRS PRICE MF-$0.83 HC-$2.06 Plus Postage. DESCRIPTORS Administrative Policy; Broadcast Industry; *Educational Radio; *Federal legislation; *Needs Assessment; Programing (Broadcast); Sctkool Organization; *State legislation; *University Administration ABSTRACT Auburn University's radio station is being faced with providing quality public radio programing with inadequateresources, including money, personnel, and university support. This proposal is directed to the university community and discusses the university radio station's problems at three levels. At the federal level, concerns relate to demonstrating community service, paying for frequency changes as a Class D station when higher, classes begin local operations, adhering to minimum operating hours when averaged over a whole year, and mandatory time sharing for less than 72 operating hours per week. On the state level, the primary concern is with crowding of the frequency bank in Llabama, while being locked into a fixed power output. Problems at the local level deal with organization and management difficulties. The proposal describes the needs and goals Of public radio in general and offers recommendations and objectives toward improving Auburn's public radio station. (DAG)

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PROPOSAL FOR IMPLEMENTATION OF:

OFFICE OF EDUCATIONAL RADIO SERVICES

Presented to the Communications Board

at the meeting of February 17, 1977

DAVID M. PETRIZZI

A. J. WRIGHT

EDITED BY DAVID M. PETRIZZ/

With special contributions by SCOTT HANSON AND DAVID R. PAULSON non-commercial radio station,is now at the WEGL-FM, Auburn University's funded by college students,WEGL is judged crossroads. Managed and primarily the same criteria as aprofession- by the FederalCommunications Commission on Current activity within ally managed and fundednon-commercial radio station. stiffen substantiallyin the future. the FCC indicates thatthese criteria will staff of WEGL have beenslowly Over the past two yearsthe management and

beyond. The concept of PublicRadio. developing something newfor Lee county and in Alabama.offers awide.variety of The First Station ofits kind on the air commercial stations in this area. Yet the programming not available on any sustained by students who mustalso obvious complexity ofWEGL's programming is

well. This programming isprovided attend classes and oftenhave to work as

SGA. with a meager 22,000budget provided by the "Public Radio" is supportedby full- In other areas of thestate and nation in the $150,000 to$200,000 range. time employees andyearly operating budgets state revenue fundsand active commit- The funds art providedby Federal agencies, institution to which thesestations are licensed. ment on the part ofthe education WEGL is attempting toprovide What is evident fromthis dichotomy is that quality resources. The time quality Public radioprogramming with much less than level of programming, willin the and effort needed toperpetuate WEGL's current in that programming. Unless steps are taken near future leadto the collapse of inadequacies of the currentorganizational the proper places toprovide for the the university, thereis danger of and management structurewith the station and accelerate public service. If the current trends a completeloss of this vital

as projectedthen change isindicated. level of programming in thenext few Will the stationprovide a consistent formats of competitionand duplication of years or willit revert to past 3 commercial programming in thisarea?

The authors of this proposalsubmit that this choice can bereduced to of the something much more basic andurgent. Will Auburn UniversitY make use potential of a Public Radio Station orwill it not?Will Auburn University accept benefit the the advantages of a publicrelations aspect that can do nothing but

Board of Trustees, the Presidentand the Administration?Will Auburn University 1920's rekindle the Public Radio Servicesthat were present on campus in the that were provided for almost theentire state?

WEGL's license comes up for renewal onApril 24, 1978. The FCC is now

that license then considering rules that couldhave a bearing on whether or not This and other problem will beoutlined in and in subsequent yearsis renewed. the following pages.

Problems facing WEGL can be dividedinto the following: (1) those affecting

(3) local level. the station on a federallevel, (2) state level and, Docket; (I) On the federal level, the itemof primary concern is Rulemaking Among these are: 20735 which poses theseconsiderations that affect WEGL. primarily for *All non-commercial FMstations must demonstrate service "Community needs"... of an educational,informational, and cultural nature" at renewal time.

*Class 0 stations (10 watts orless) are required to accept interference, change frequency, or go off theair, entirely in congested spectrum areas (as t'js one is becoming-see attachedlist). If class A, B, or C stations channels, in that want to ovrate on thecollege stations, or adjacent the bill for any frequency vicinity. Class 0 stations would have to foot change.

*Mininum operating hours for allnon-commercial educational broadcasters with of 36 or more hours per week,when averaged over a 52 week year, a five hour/dayminimum except on Sunday. less *Share time arrangement would berequired for any station operating than 72 hours a week.

The validity of these problem areaseliminates any option for a power Also indic ated decrease to evade respormihilitiescf a Public Radio Station.

4 -3-

Full time managementstaff receiving adhere are reasonsfor providing a and,carry out a complexityof respon- equate financialincentive to oversee for a power increaseto provide current sibilities. Stimulus is provided by Public Radio. programming to those areasnot yet serviced

of consternation for . Another problem area thatcould become a source original programming isthe WEGL in its efforts toprovide new innovative, effect January, 1978. This change will new copyrightlaw which goes into to enter intonegotiations necessitate personnelwith adequate training

and see to properhandling of expenses. concern' is with the rapiddevelop- (2) On the state level. The primary crowding of the frequencyband in Ala- ment of Publicradio stations and Planned Public radioin Alabama.) bama. (see attachedlist of New and of thefrequenCy band make it impera- This growth andsubsequent crowding increase be taken as soon aspossible. tive that steps toprovide a power actualize a power increasenegotiations With the length oftime it takes to conceivably be lockedinto a 380 watt should be entered now. WEGL could and commitment is notvoiced now. power foreverif determination boondoggle of organiza- (3) On the local level. WEGL is faced with a coml-inue difficulties that hinderits growth and will tional and management are madeotherwise. to hinder itsgrowth unless provisions the present managmentsituation. First and foremostof these problems is and responsibilities,students 'just With the increasedcomplexity of programming to provide effectiveguidance. do not have thetime and expertise necessary of the possi- changes every yearis of concern because The fact that management of programming, i.e. yearlyfluctuation on the basis bilities of non-consistent As years continue -this in itselfcould personal bias of themanagement staff. deny renewal ofWEGL's license. provide the FCC withsufficient cause to -4-

the univer- Other areas of consideration arethe placement of WEGL within The very nature of sity superstructure and theinadequacies of this placement. Potentials will neveraCtualized this organization providesfor suffocation. administrative offices with noknowledge as long asstudents, departments and and the awareness of poten- of broadcasting trends,effective management methods control or influence over tialities inherent within apublic radio station have board, the the future and developmentof WEGL. At this-time-the communications concessions board, the speech department, the StudentGovernment Association, the auxilliary enterprises, and school of arts and sciences,the board of trustees, WEGL. There are too many student managers all haveinfluence and/or control over

hands in the pie at thistime. routes of expaniion for It is urgent that AuburnUniversity consider various various routes to effect this Auburn public radio. This project will outline available to those that meetcertain criteria, change. Since grant money i5 only At this time they areonly partiall.;/' WEGL must endeavor to meetthese criteria..

fulfilled. and goals of Public radioin gen- What follows aredescriptions of the needs specificrecdMmendations, and eral; some generalrecommendations and objectives, for actualization of these advantages for expansion, A step by step timetable management andorganiza- recommendations is provided. Various enclosures such as financial recommendations, sourcesof tional schematics,informational lists and Also included are overall financial aid and recommendationsfor staff positions. programming. conclusions and examplesof feedback to current.

Needs and Goals the tested, and the Educational stations need toget away from the tri-M

expect to hear is theunexpected. true so that the onlything their listeners can stations operated at a power Less than twenty percentof the educational FM

6 of It seems that one ofthe most important needs output above 1000watts. to a level comprableto that educational broadcastersis to increase their power of commercialstations. should adhere to theideals A radio station at aneducational institution and exemplifies. and standards thatthe institution proclaims broadcasters have becomeinfected and indeedinfatuated Many educational with counting heads andde- by the commercialbroadcasters morbid concern audiences...Educational broadcastingiS termining success by thesize of rival the commercialbroad- foredoomed to failure asti attempts to ape or is to provide thoseservices (and they are cas te r . Its real .opportunity broadcasting either does notprovide at all or offers many) that commercial Charles Siepmann-Radio,Television and in inadequate amountand quality. society - Oxford UniversityPress... educational radio stations There is validity intle criticism that many

that in programmingthey contribute little are educationalin license only, and imitations of theircommercial counterparts. more to theircomunities than pale broadcasting is itsimitativeness and The bane, indeed,of educational inventive exploration of newand original tech- dearth of imaginitive, broadcasting, by concen- niques of interestingpresentation...Commercial educator has left the fieldwide open for the tration on mass marketing, minor- loyalities of the lessermajorities and significant to cultivate the radio...Charles Siepmann. ities whose needs are notfulfilled f',/ commercial undifferentiated massappeal, should be Stable, distinctiveaudiences, not The goal of eachstation needs the aim and goal ofeducational radio stations. in its overallcharacter will create a to be to devise aform of service that listening interest and loyalty among aparticular, specific faithful, sustained larger serving many minorities, someof which will be group. It is a matter of

in number than others. levels of taste andapprecia- Serious broadcasting_ hasthe need to improve vocational competence; tocontribute to tion; to inform thepublic; to train in community activities, groupsand agencies. health and safety; andto interpret the benefit of AuburnUniversity in We are advocatingserious broadcasting for have a better publicrelations facility than general. AUburn University cannot

a serious,professional radio station. Probably the most heroic fighters on the side of good radio are the educa-

. tional broadcasters who think that their licenses to broadcast call forsomething more than self-enrichment. These are the people who will broadcast a foreign election or a local city council meeting. Educational radio may very well be one of the few oases in Mr. Minow's wasteland. It is attempting to serve the listener who searches the dial long and hard to hear good music or thoughtful commentary that local comnercial broadcasters do not offer.

Cost is the major concern and most serious limitation and need ofeducational broadcasters. Without the help of advertising money and with little notice from local newspapers they are quietly fighting their battle for culture....__:

Radio is one of the greatest resources available to mankind. It has already proven to be a valuable resource forcommercial purposes, but it has the need and goal yet to be fully harnessed as an instrument ofcultural service.

What follows at this point are some elaborations on thepotentialities of

Auburn University public radio. The authors will try to show some of the more readily obvious advantages inherent in an expanded consistanteducational radio service.

1. Community service and relations will be strengthened providingfor a wider sphere of influence for Auburn University,i.e. 150-200 miles.

2. With current good reputation of WEGL and available fundingthrough HEW,

National Endowment for the Humanities, CPB and NPR,expansion expense would be minor as compared to constructing a new station.

"Your programming appears to be well-planned and carefullyconsidered. Bringing programming not generally available to the public of agiven market or area is basically what public broadcastingis about. We encourage you to continue to work as youhave, moving toward eventual qualification for funding support from the corporation for public broadcasting and membership in National Public Radio..." Marvin E. Hunter Director of Station Relations National,Public Radio in a letter to A.J. Wright, Music Director, WEGL

3. Potentiality of complete weather information and warning service. Direct 8 connections with NWS-NOAAweathe,,. wire, emergency powercapabilities. East central Alabama's weather center. Weather personnel already on campus.

of the university in produc- 4. Involvement of various diverse segments

tion, programming and other areasof endeavor. Community support also.

5. Complete training facilities for masscommunication students, opportuni-

ties for employment...work.studyfeasible.

training, involvement. 6. Cooperation with area schools in productions Possibi- 7. Tape distribution service. Local, regional National levels.

lities of revenue from this area.

Public Radio Network with some 8. Provide base for negotiation for Alabama

stations in type of intertape library. See list of new and future educational

Alabama. authoriiation (SCA) closed circuit broadcasts 9. Subsidiary Communications

for the blind, instructionalmaterials. Resources of university available-to

handicapped.

duplicated by radio' division of 10. Provide for elimination of services

University relations, the radiodivi-sion of the extention service, ETV, and

Learning Resources to name a few.

A 11. The off campus-non-student benefitsto the university are many.

tremendous public relations and informationservice to a wide broadcast area.

When people in our enlarged broadcastradius tune in WEGL they will think Auburn what AU has to offer University. Potential students and their families will know

and will hear first hand the culturalenrichment available.

insure quality permanence 12. Provide for consistent creative management to

in programming and related services, to an areaof Alabama not fortunate to have

public radio service.

In light.of these and other advantages theauthors submit the following

specific recommendations to beconsidered by the appropriate agencies... 9 -8-

1. A power increase to the maximum currently available. This will entail

a change of frequency as WEGL is at maximum power for the frequenCy assigned.

This is provided any frequencies exist and are made available to the trusteeS

of Auburn University. This will also be contingent on whether or not WEGL lives

up to its obligations as a responsible.public broadcast facility.:

2. Formation of an office of educational radio services with provisions

for later development of Office of Media services to include public television.

As pertains to the office educational radio services the members should'all be

full tire professional broadcasters with no teaching load.,--Sole suty will be to

provide for manageffent of WEGL and other educational radio services. This.will

necessitate WEGL being moved out from under the Speech department, and arts and

sciences and placed either directly under the Office of the President (much as

the student health service is) or under ttie Vice Prestdent for Academic Affairs.

Either approach is acceptable on a short term basis,but only the first alterna-

tive is acceptable on a long term basis to ensure the success and survival of

Public Radio at Auburn University.

A list of recommended staff positions follows:

1. GeneralrManager: Director of Radio Services will oversee all operations

of WEGL and of Radio Services, i.e. grants, station relations, national and state

relations, distribution service, hires personnel, etc.

-2. Program Director: will develop new programming,deSigns all "on the air"

programs, oversees all producers, responsible for FCC infOrmation and developments, develops SCA service, designs program schedules, sees to printing, coordinates information:from within, etc.

3. Production Manager: First class broadcast license will process PSA's, handles recording duties and live productions for in-house and remote productions, interviews, etc. Knowledge of equipment capabilities necessary, i.e. all studio production work and associated duties, maintains production library. 4. Public Affairs Director:. responsible forall news, public affairs programming, assists in developmnt ofnon-musical programmihg, maintains news library.

5. Music Director: process new albums,maintain station's music library- tape and disc, relations with recordcompanies, artists, develops musical programming. trans- 6. Chief Engineer: First classbroadcast license will maintain station mitting equipment, production equipmmt, etc.,orders replacement parts etc.

7. Assistant Engipegr: Similar duties toChief engineer, also assists production manager in performance of duties.

8. Operations Manager: Responsiblefor bookeeping, accounting, business duties, contracts, works with ChiefEngineer on equipment purchases and other staff member, on requests, purchasing,handles all incoming and outgoing money, liason,with University businessoffice. rela- 9. Public-Community AffairsCoordinator: (Part7time) handles community tions, promotion, feedback channeledto appropriate places, sees todistribution of program guides, local relations. maintains 10. Administrative Assistant:assists Program Director in duties, employment records, assists general managerin various duties, must have secretarial and clerical skills. secretarial services for all management 11. Secretary/receptionist: provides responsible for typing logs, p.o's,etc.

12. Staff Announcer/News: providefor consistency in news department, assists public affairs director.

13. 5 Operating engineer/announcers: Classlicense with endorsement - full or and part-time depending on availabilityof next item, provide for stability conSistencY during vacations and hard tofill shifts - handle many off air duties and production work. 11 -10-

14. Volunteer Operator/Engineers:newscasters, reporters, production assis- tants, typists, drawn from studentpopulation and community at large.

services with enough independence 3. Provide the office of educational radio within this administrative positionto negotiate large projects, handleperV- currently nent financial matters, andprovide for educational services that are

provided by three or four otherdifferent areas.

enough to provide for maSs communi- 4. Ensure that expansion is complete

cation students the availability offacilities through cooperation with the

Office of Educational RadioServices. This in turn will provide for education

'of public broadcasters for thestate and the southeast. Will be only place of the ideas of its kind in Alabama. Making use of its facilities to perpetuate

public radio. Center to be utilized as officesand 5. The entire 1200 quadrant of Haley

studiOs for Office of Educational RadioServices. This expansion would provide draMas sufficient room for in-studio recordingof small musical groups and radio proper office and as well as dailystation production work, training programs,

storage spzice and to handleexpanded duties of an office of radioservices,

between 125 and 200,000 be madeavail.- 6. That a yearly operating budget yearly funding for such an able to OERS. The following are sources of initial

enterprise:

1. Educational BroadcastingFacilities Grant Educational Broadcasting FacilitiesProgram Division of Educational Technology Bureau of Libraries and EducationalTechnology Office of Education 400 Maryland Avenue, S.W. Washingten, D.C. 20202 (202) 962-6457

Matching grant of $20,0004150,000 foracquisition and installation of of total electronic equipment. Applicant must cover at least 25 percent project cost. OE Form 1152 12 2. Thomas Warrock, Director of Radio Corporation for Public Rroadcasting 1111 16th St., NW Washington, D.C. 20036 (202) 293-6160

6mmunity Service Grants for Radio available to stations that meetcriteria.

3. AU General Fund

4. Station Projects 1. Concerts 2. Rental of in-house productions to other stations 3. Fairs, bake sales, etc. Report, no. 11) 4. On-the-air fund raising (see CPB Development

5. Donations from public in broadcast area

6. M. J. Zakrzewski, Executive Director 449 S. McDonough Street Montgomery, AL36130

Alabama State Council on the Arts and Humanities -programming grants

7. Media Program Division of Public Programs National Endowment for the Humanities

806 15th St. , NW Washington, D.C. 20506 (202) 382-5721

Programming

8. Public Media Program National Endowment for the Arts 2401 E. St., NW Washington, D.C. 20506 (202) 634-6369

Programming. Project Grant Application NEA-3(Rev.)

9, Telecommunications Facilities andDemonstration Act of 1975

Equipment Grants Handled thru Department of HEW

10. Ford Foundation 320 E. 43rd St. New York, NY 10017

11, John H. Markle Foundation 50 Rockefeller Plaza, Suite 940 New York, NY 10020

12, State of Alabama

Funds for matching Federal grants 13 -12-

13. General Services Administration .18th and F Streets Washington, D.C. 20405

Donates equipMent

14. Office of Communication.: : Office of EconomicOpportunity 1200 19th -St., NW Washington, 0.C. 20506 and cultural resourcesto Programming grants designedto provide training disadvantaged rural and urban groups

Auburn Public radio ci.Trentprogramming be maintained, 7. That thc variety of

i ould be just as tragic if-. and the qualityimproved. The authors submit that of a classical musicjukebox. Included.' .the programming wc!reto become merely that consider. here is a list of somextornal program sou,ces to

The following sources of Non-in-41ouse programming are now and/or can beutilized

at WEGL.

1. National PublIc Rio 2025 M. St., Washington, D.C. 20036

2. Pacifica Program S!!rvice 5316 Venice Olvd. Los Angeles, CA91608

3. Possible Tape Exchange 705 N. Lincoln Avenue Urbana, IL 51801

4, ZBS Media, Inc. RD #7 Fort Edward, NY 12828

5. Longhorn Radio Network University of Texas P.O. Box 7158 Austin, TX 73712

Further, the authors recommend that in-house production of programmingbe in_ creased beyond its current level of special music proprams and anoccasional dra- presentation.

8. That a specific list of policies and pm.edures be developed to guide the

overall direction of OERS.An elaboration on this proposal. 14 -13-

9. 'That a .project dircctor be appointed as soon as possible to analyze'..

study,.organize an actUa1i71 this proposal, until which point .a director of

educational radio services is appointed,A general managnr thosen, and the pro-

per management is entrenched.

10. Recommendations for fornation.of a citizens:program advsory group .

which includes students, to provide community feedback to programming efforts.

-11. That WEGL's quarterly prograth schedule be continued and expanded to a

'monthly guide that would include information on many other areas at Auburn llni-

versity, e.g. .up ecming plays. public TV schedule, happenings around the, campus

and town. A subscription ral'e could be charged for such a complte publication.

12. Membership in the following organizations.

A. NPtional Public Radio 2025 N. St., NW Washington. D.C. 20036 Memvrs in NPR and stations eligible for CPB monies most meet the following minimum cirteria that VFGL. does not presentl'i rnet.Ac- tualization of ,his proposal will meet therAl criteria. 1. 5 fu11...tme staff membors 2. Minimum 35A w power 3. Year1y ore-ntinq budget at 1N1F:t .S75,M3 4. Minimum operating schedule or 18 heur per day, 155 days per year. Ve0e1m;hip wili also ircludr rrrention of:pragrams rot obtainable now a ntli-reMoer station,

B. Association of Public Radio Stations 1730 Pennvivania Avenue, NW Suite 1025 Washington, 0.i7. a006 ATTN.Matthew Coffey Must meet :zame criteril for membership as NPR members.

C. Nationll, Federation of Comunity Broae,..asters Tom Thomal, Executive Director 1716 21e,t St., NW Washington, 0.C. 20009 Membership in thcseorganizations will keep WEGL up-to-date on devploom,ents in public radio and Alert OERS to available resources.

13. That WFOL upon completion of eypansion initiate an Alabama publicradio network to includil the folloding stations:

I. NON-1.0MMTP.C1AL ,l'ATIONE NOW ON THE AIR IN ALABAMA

1. WGL--Auhurn--100,000 w (?) 2 W0PM--Birmingflam--25,000

3. WEXP--Gadsden--2500w . 15 4. WLRH--Huntsville-1.00,000W 5. WUAL--Tuscaloosa--10w 6. W1.JS--Jacksonville--10w 7. WHIL--Mobile (Spring Hill College)-- 8. WVSU--Birmingham (Samford U.)--10w 9 WBOM--Decatur--3000w

II.NON-COMMERCIAL STATIONS SOON TO BE ON THE AIR INALABAMA OR TO RE- CEIVE POWER INCREASES.

I. WHIL--Mobile--100,000 w 2. WTSU--Troy--50,000 w 3. ? --Huntsville (UAH)--7000 w 4. WOCG--Huntsville (OakwoodCollege)--25,000 w

This list includes only activity withinthe next year in Alabama.

this proposal due to rapidly 14. ThLt immediate consideration be given to broadcast changing broadcast environment. If WEGL is to remain permanent as a facility providing service to this area andindirectly to others through SCA and tape distribution service.

The author's submit this proposalin order to stimulate complete reorganiza-

the. tion of the status and struc,ture ofWEGL both within and in its relation to

University.

In light of all developments discussedearlier and the necessities inherent in these developments it is recommendedthat Auburn University consider the crea- . tion of an office of EducationalRadio Services. This office should be located:

(1) directly under the office of thePresident, (2) directly under the officeof the Assistant to the President, or(3) directly under the Vice-president for Aca- demic affairs. In light of the provisions for laterexpansion to include Auburn

Public Television it is strongly recommendedthat the first alternative be chosen.

(This later provision is for an office of educationmedia services - a long range project not included in its entirety in thisproposal. This project would include responsibilities for all media endeavors nowhandled by other areas of the Univer- sity less qualified.)

The reasoning behind theserecommendations is as follows. More freedom and

independence to perform responsibilities andduties which have little relation to -15-

To add extra staff the Speech department or theSchool of Arts and Sciences. would members to the Speech Departmentand retain WEGL in its current status The Speech Department only add to bureaucratic pressurescurrently facing WEGL. without and Arts and Sciences have many moreimportant priorities to tend to know- having to deal with a professionalbroadcast facility that it has little

far outweigh"the aspects ofPublic ledge about. The academic responsibilities

Radio that demand special attention. and Sciences Up to this date the SpeechDepartment and the School of Arts Broad- have done virtually nothing toprovide for any future developments in

attempt to maintain knowledge and casting. Indeed, there has been no visible responsibilities of the presentbroadcast environment. WEGL would not be most

environment effective nor would it developit potential in such a restricting controlled by non-broadcast, academicpersonnel. community, the These responsibilities are notjust to students but to the state and the federal government. community Other reasons are to provide morelatitude in management, closer

performance. involvement, eliminate bureaucraticsteps that are a hinderance to absorb many func- The office of EducationalRadio Services is designed to extension service. tions of the Radio divisionof University Relations, and the of Educational (Eventually all media services wouldbe transferred to the Office directly Media Services - thelogical "next-step". One central office related Television.) to the President 7 thatincludes Auburn Radio and Auburn themselves The authors submit thatPublic Media on campus be able to manage affect them more effec- which in turn will enable themto deal with matters that the broadcast would dictatethis. tively and quickly. The almost daily changes in will enable For the immediate future theOffice of EClucational Radio Services

WEGL. These profesSionals professionals to handle thetransition and development of would be available to Mass will be non-teachingfaculty, however, facilities 17 -16-

Communications students for training andemployment.

With this organizational changeand concomitant power increase, frequency change, grant project committee, managementstaff, etc. should be incorporated for WEGL to insure maximum actualizationof potential as discussed earlier. the The authors view this as the mostimmediate, cognitive way to insure

developments that success and survival of WEGLin light of all aforementioned will influence the future of WEGL.

What follows is a 3 year timetableto bring about a maximum powerradio station with fulltime management staff, anOERS ond a commitment toresponsible public broadcasting in an area ofthe state and country that isseriously lacking.

The following three year timetableoutlines in a generalized format how to This is go about implementing thepreceding proposals, and recommendations. three only an approximation, however, bearin mind that the first year of this successfully carried year proposal wasimplemented in June of 1976 and has been two years can be completed on out to date. The authors surmise that the last

schedule if an active committment by thosein power to make change is guaranteed.

The authors have been.activelycommitted for two years to thedevelopment last year, of potentials at WEGL, many haveindeed been actualized within the

Here are some quotes . see enclosed programschedule and letters to WEGL.

from persons keeping an eye on ourdevelopment.

"We've been impressed with the job WEGLis doing." Donald Smith, General Manager WEXP-FM (Gadsden)

"Your programming appears to be well-plannedand carefully considered. Bring- ing programming not generallyavailable to the public of a given market or area is basically whatpublic broadcasting is about. We encourage you to continue to work as you have, movingtoward eventual qualification for funding support from the Corporation forPublic Broadcasting and membership in NPR." Marvin E. Hunter Director of Station Relations National Public Radio

18 .17-

"You seem to be trying very hard to improve the response of your radio sta.,' tion to the community at large and this is only logical as you are now using the airwaves of the community at-large." Terry Clifford Director of Development National Federation of Community Broadcaiters

YEAR ONE

June 1976: Effect radical change in existing programming. Stimulate controversy and elicit and analyze response. Program Schedule,

September 1976: Continue innovation. Stimulate internal management and staff motivation. Expand program guide contents and distribution. Research avenues of development and reorganization. Public relations and promotion. Contiaue controversy, analyze and synthesize response. Blueprints for initial expansion sent to University architect.

p_Janny_177: Continue innovation, move toward more "in-studio" productions. Promote image - strengthen news and public affairs. Attempt to secure funds for stereo operation. Increase station relations in Alabama. Increase correspondence with Federal agencies Continue research - draft proposals for three year plan. Ittrarz-1211: Completed proposals for three year plan and recommendations presented to Communications Board. Stereo bids taken.

March 1977: Proposals submitted to Speech Department, Arts and Sciences, Vice President for Academic Affairs,Office of the President, Assistant to the President, Board of Trustees, SGA, WEGL Faculty Advisor.

April 1977: Project director to initiate development of proposals - appointed by President upon recommendation and inquiry With Communications Board, and above listed persons. Project Director initiates grant applications, research. (1) Contact Thomas Warnock, Director of radio - CPB (2) Contact Office of Education Provide general funds to pay project director - consulting engineer

May 19771 Hire engineer to conduct frequency search and file for power in. crease with FCC: (1) FCC for 340: Application for Authority to Constrect or Make changes in a non-commercial educational FM broadcast station. (2) FCC Form 318: Request for subsidiary Communications Authority. 'Continue grant inquiries.and proposals. Effect preliminary struc- tural reorganization for Office of Education Radio Services.

JUNE 1977: End of year one (June 77 to June 78 - year Two) Give public notice of intended power increase. By 'this time consistent, reputable, successful public radio programming, approval granted for Office of ERS, engineer engaged in frequency search and application for power increase. Applications on file for 19 -18-

appropriate equipment grants, programming grants, state matching grants, - plans to University architect for space reallocation and reconstruction in 1200 quadrant of Haley Center.

July 1977: Project director takes over as acting general manager WEGL continues project duties - appoints student manager to assist. Utilizes student and community volunteers to continue operation. Continued applications of proposal objectives.

October 1977: Response begins to grant applications. Formation of citizens advisory touncil to include students. Stimulate formation of area Friends of Public Radio.

January 1978: Begin license renewal procedures. Renewal based on programming achievements, public response, current FCC status. Grant capital begins, enters budget created for OERS. Feedback expected on Fre- quency search and power increase status. Continue stimulation of area Friends of Public Radio. Continue program schedule distribution. Continue use of SGA capital, add general fund and available grant.capital.

March 1978 Purchasing of new equipment additional management added to care for additional duties. Capital from grant - revenue funds. Director of Radio/general manager hired. Project director assists in transition. End of Year Two.

June 1978 - June 1979 - Year Three

June 1978: 1200 quadrant under reconstruction to house new equipment, pro, duction facilities, offices - enter more grant capital.

July 1978; Approval by Fcc for power increase and frequency change - equipment arrival. Reconstruction of physical plant nearing completion. Management staff nearing completion. Programming maintained. Promotion increased.

Septemb!r 1978:On air with increased power. Full time staff - offices complete - job descriptions defined. Organization of OERS nearing completion.

Duplication of some jobs eliminated. Funding certain, federal, . state and local.

January 1979: Director of radio - begins negotiations for Alabama Public Radio Network. In-house production, radio services, incraased - Dis- tribution service organized. Short range objectives accomplished.

April 1979: Project director begins to negotiate - Office of Educational Media Services to include Auburn Public Television - Duties of APT to be same - organization within University alter to similar status with that of ER services - OEMS would be subdivided into OERS and OETVS. Restructuring eliminates many steps unneccessary obstacles to full utilization of public media at ETV.

2 0 organized. June 1979: Alabama Public Radio Network the pro- It should be kept in mind that ananalysis of this timetable and corrections in areas not posals is necessary to fillin any gaps, or make any for immediate con- fully explored by the authors. This rather, is a blueprint the First Year'of sideration and development. It should be remembered that this three year proposal isnearing completion with remarkable success.

What follows are a few concludingthoughts and observations. and more Public broadcasters need to surveythe local commufiity more often 1. evaluate their carefully and to find outits needs and wants and then approaches to programming.

develop specific policies as to purpose,format, and 2. Public stations should ideas. research,,but-remain flexible forchange and development of new program

should always be willing toexperiment , to have The non-commercial stations 3. listener as a participant. a creative climateand to involve the

the gap between the idealand the actualprictice. 4. There is a need to shorten broadcasters is not just tomake programs avaiable, but 5. The responsibility of to actually find out whatkind of programs are needed. responsible vigor Public radio needs to overcomeconservatism and show some 6. to exist and grOw. for innovation andexperimentation to have a chance replace rigid controls withoriginality. 7. Non-commercial radio needs to problems right and wrong witheducational radio, but the 8. There is plenty both are generallyhuman ones. induce the public to be morediscriminating in its 9. Educational radio needs to To do this there needs tobe a continual program of choice of programs. between the listener education and moreeffective channels of communication broadcaster and the community. of mass cul- Public radio may never be thesole agent for the dissemination 10. tried and tested. ture, but it could doand offer more than the safe, of various sizes, forms andoperations. There 11. Non-commercial radio is a jumble variations in local operatiorrand purpose. There is little in- are enormous which to operate. terconnection, little researchconducted and little money on

survive through sore difficulttimes. There is 12. Public radio has managed to optimism and enthusiasm and more moneycoming if educational stations can now just organizewithin and among themselves. totally able to define There'is confusion fromeducational stations not being 13. without a means of eval- their purpose and fromtrying to provide a service uating their performance. 2 1 -20-

By operating in isolation thenon-commercial stations may not be meeting 14. habits. the needs of the community, oradjusting to the evolution of listener readers of Included in the next pages are itemsof particular interest to the this proposal. aftwarasabes.aer.

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7 REORGANIZATION SCHEMATIC FOR IMPLEMENTATION OF OERSUNDER OFFICE OF THE PRESIDENT

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current budget. Also included are financial considerations for the initial

investment in expansion and creation of the office of educationalradion services.

These are just illustrations to show how WEGL's budget isnow divided and could be if this proposal is adopted.

PRESENT WEGL BUDGET )511 Prio

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State Revenue Sharing Donations

FUTURE ANNUAL FUNDING # t51 600 HEWS Equipment Grant HEW-Program grant SIA

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fitftice rn. nvoOpois General Maneger

February 11 1977

Mr. David M. Petrizzi ProgramADirector, WEGL-FM Auburn University Auburn, Alabama 36830

Dear Mr. Petrizzi,

In response to yourinquiry;

1. WBHM là licensed to the Boardof the Trustees, the University of Alabamafor the University of Alabama in Birmingham,

2. it is a unit within theUniversity of Alabama in Birmingham reporting. to theAssistant Vice President; Operations and Planning,

3. WBHM is a qualified stationmember of National Public Radio,

4. the current professionalstaff consists of a General Manager, ProgramDirector, Chief Engineer, Development Director, MusicDirector, News & Public (News), Issues Director,Operations Manager, Staff Announcer Assistant Chief Engineer, 5Operating Engineer/Announcers, Administrative Assistant,Secretary/Receptionist, Public & Community AffairsCoordinator (part-time). I hope this informationis

tiorencem. monroe 41, Director of Radio General Manager WBHM

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A1.41.11AMA

36830 SCHOOL OF ARTS AND SCIENCES Politico! Schein* Telephone 826.3370 Aria Cur Jr 20.5 November 17, 1976

'NEM,

Haley Center . Auburn University Auburn, Alabama 36630

Dear Nr. Paulson:

would like to take this opportunityto express my appreciation toyou and your staff for the fine job you do in presenting a. variety of high-quality radio programming. WAIL, with its broad listening appeal, makes a great contribution to the Cultural qualJty of radio in the:.East Alabama area.

Please keep up the good work and don!t compromise the high standards of programming Was has upheld in the pa'st.

Sincerely, h/ 1/Ittc in6

Lark BurnS Assistant Professor

3 4 36530 EDUC_ATIONAL TELEVISION DEPARTMENT

WAIQ--WIIIQ--VVCIQWDIQ--WEI Q--WF1Q--W01Q--WH 1Q--W1 IQ Telephone 026-4110 Channels 26, 10, 7, 2, 42. 34, 43, 25, 41 Area Code 205 February 9, 1977

David Petrizzi Program Director WEGL-FM Haley Center Campus

Dear David: May the bluebird of happiness fly many times around the WEGL antenna. Mrs. Wegener and I are becoming regUlar Weekend listeners to the fine music you are bringing our way. Last weekend's programming of "The Magic Flute" was heartily welcomed. Although I am not an opera freak, I hung in there all the way sinde Mozart is on my saint list. Pack the weekends full of "good" music---all'the range from Beethoven to bigband---and we will line up as "constant listeners." Si.ncely,

r Weg r DireCtor, ETV,

EW/jb

LAND-GRANT UNIVERS 1000 Sanders St. Auburn AlabaMa '36830 October.41:1976

Mr DaVidlt Petrizzi, Program4iiector--. ,Badio Station wEpL... maleyfcetiter,.; .:AUburrOniyersity,., Auburn, Alabama 36830

..DearMr Tetrizzit

, tlis is .11:_neste or.:appreitiatiokfor what hae been; in mY.00tii. .mation,.Outetanding:OrOgram selection OnYEGL.:1*effort±.tO verY,evident:andiiei Liurm.1.00 ever more remarkshlegiVen whatl"aesume are-bUdget

. .1.10ving *.leen a regular listener of the Wisconsin,Radio,NetwOrk .(WHA4Madisenand affliatep), the.:.universityStation'atiGrand

' Forks iverth,pakota; and'the.Canadiaroadcasting:,Corporation, find YoUriffortsAuits remarkable. .:Xlthough:.thereT.00:, featuresof thOsa:enterprises'tp:which-I-remnin4ttiChedi,400r effOrts are liyely-And innoVative.

Although I have soMe idiasynoratic preferences, I:wil1.aUrb _ mYreoncerns,'.-4OWeveriI dO,have:.One,conoernk.contOMP0F017 mftisia. /0 :aiia:T:01 certain Mvehildreniwould:apPrecia*eoMe information Or cOMmentaryOn some:ef'the:centemPorary:mueic POSeiblY Zhave missed this, but:Prom my:listening,r-find commentary associated:With 7olassicar_music,::but much letw when it.Oomes.:to tha contemporary. sceneiZertainlyihera 00 .concerne With lyrics,' moods, sty; which might Ipe highlioted.' periodicallY.. Althol.Igh:Someofus may:not britts receptive to spme:of this Musicip:Weare certain there must be soMe.atandarde being apPlied other'than 'Whether orinota Piecejsells;So in .,reludtant defense:of the conteMporary scene which'i*Verv ' difficult to !!keepup to thia might be-of:somaassistaneec

Again, an enthusinatic congratulations on a job-that ia:well done.

Cordially,

024- 3 6 Arthiir S. Wilke

ASW:it Mritzi ,

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37 UNIVERSITY

AUSUIN AlASAINA

30830 SCHOOLOP ARTS AND SCIINCIS Tillephome 826-4264 Dapen Immo of Phy lics January 13, 1977 Awl Code 205

Station Manager WEGL Haley Center

Dear Sirs

I am, distressed to hear ofcriticisms of your operation. Keep up your good work.

Very truly yours, :

one/ Pau/ Latimer, professor

38 TOIamhui, Orm4W 31002

U10. o f november 17, 1976 TheNWOM Waddell'School 6101 Miller Road Columbus, Georgia 31907

WEGL Haley Center Auburn University Auburn, Alabama

Dear Sir;

Dr. Jone Itight recently visited inour school and told us about a comymnity service thatyou are now providing.She said that you are making cassette tapes 'ofchildren's stories. and Will allow others to duplicate them.

We would appreciate vary much being able toshare this service. Please let. us know if we arreligible, and shouldwe be, what proco..- dure to follow.

Sincerely,

. 1 /

/) Carolyn King, Librariall