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LG Electronics in Indonesia LG Electronics in Indonesia Contents Ⅰ. Indonesia General Overview Ⅱ. LG Electronics in Indonesia Ⅲ. How did LGEIN become No1. in Indonesia? Ⅳ. Investment Environment 2011. 10. 28 Ⅰ Indonesia General Overview Ⅰ. Indonesia General Overview Land Over 17,000 islands including Java, Sumatra, Kalimantan, Sulawesi, Irian Jaya Climate Typically tropical climate (Average Temperature 28℃), Dry season (Apr~Sep), Rainy season (Oct~Mar) 245 Millions (July 2011 est.) Population World top 4 (60% crowded in Java island) Religion Muslim 87%, Christian 9%, Hinduism 2% (Catholic , Buddhism) 1/21 LG Electronics Ⅰ. Indonesia General Overview Economy I T E M ‘2007 ‘2008 ‘2009 ‘2009‘2010 GDP Growth (%) 6.2 6.2 4.3 6.0 GDP /capita (US$) 1,775 1,815 2,350 3,005 Inflation rate (%) 6.3 11.1 2.8 7.0 Min. Wage (Rp. K) 901 973 1,084 1,190 (%) (10.0) (8.0) (11.0) (10.0) Foreign Reserve (US$ B) 51.6 51.6 66.1 96.2 Foreign Debt (US$ B) 136.7 135.0 152.7 157.5 Interest Rate (%) 9.5 9.2 6.5 6.5 FX Rate (1U$ Rp) 9,150 9,678 10,200 9,100 Imports : $127 billion (2010) Exports : $158 billion (2010) Natural Resource petroleum, tin, natural gas, nickel, timber, bauxite, copper, coal, gold, silver 2/21 LG Electronics Ⅱ LG Electronics in Indonesia Ⅱ. LG Electronics in Indonesia 1. Company History Establishment • 1990 : Established LGEIN (REF Mfg, CTV Mfg, Domestic Sales) ’90~‘96 • 1995 : Established LGEDI Development & Expansion (VCR and MNT Mfg) • Product Development in each ’97~’04 factory • Branches expansion Envision the Future ’05~’06 • LGEDI and LGEIN merger become LGEIN • Set Up new Vision ’07 ~ ’09 ’10 ~ Achieving No.1 • Dominated domestic market • Increasing productivity and capacity Maintaining Solid No.1 • Product Leadership 3/21 LG Electronics Ⅱ. LG Electronics in Indonesia 2. Factory Status Location Factory View Port Factory1 Airport 65 km 25 km 40 km LPDI TVMNT & Monitor MKT’G Office Media Factory 2 60 km Factory 1 (MM2100 Industrial Complex) General Information Factory 2 1) Space Item Factory 1 Factory 2 Total Land 17 ha 21 ha 38 ha 2) Capa AV : 9Mil/year MNT : 3Mil/year TV : 4Mil/year REF : 2Mil/year (Legok, Tangerang) 4/21 LG Electronics Ⅱ. LG Electronics in Indonesia 3. Sales Network (Domestic) Branch Aceh SVC Center Medan Kalimantan Sulawesi Batam Pekanbaru Samarinda Manado West Papua Pontianak Jambi Banjarmasin Padang Palembang Sumatra Kendari Jakarta1,2,3,4 Lampung Ujung Pandang Bandung Semarang Surabaya Java Denpasar Yogyakarta Kediri Cirebon Lombok Jember Bali Malang Branches DSC* ASC** Dealer *DSC = Direct Service Center 25 52 116 1,400 **ASC = Authorize Service Center 5/21 LG Electronics Ⅱ. LG Electronics in Indonesia 4. Sales Network (Export) 2011 Export Sales U$1.3B Europe & CIS 24% Asia 23% USA & North 8% Middle East & Africa 20% Middle of America & South 9% Australia 16% Export 78 Countries and 150 Buyers 6/21 LG Electronics Ⅱ. LG Electronics in Indonesia 5. M/S Product M/S of LG M/S of Top Three Players (Value, %) 2010 NO. 1 player NO. 2 player NO. 3 player LCD 31.0 32.2 19.3 14.3 LED 25.8 41.5 29.9 11.8 PDP 39.3 45.6 28.1 25.0 34.0 34.9 27.0 19.9 CTV HTS 43.0 43.0 12.0 11.0 BD-P 27.0 51.0 19.0 12.0 REF 31.2 30.7 25.0 10.8 WM 26.4 26.3 16.2 11.8 32.0 29.5 24.1 19.4 RAC MNT 35.2 34.9 23.2 13.0 Mobile 2.0 35.7 28.1 13.1 Source : GFK 7/21 LG Electronics Ⅲ How LG became No. 1 in Indonesia? Ⅱ. LG Electronics in Indonesia 9. Organization Background National Culture LGEIN has diverse cultures and background and we build strong and powerful organization LGEIN Orientation Organization Biz Function 8/21 LG Electronics Ⅲ. How did LGEIN become No1. in Indonesia? 1. Summary Strong Org. Domestic Network Organization, Strong Capability of Branch Network Manager and Admin Head (ADH), Rotation Program Strong LG Code of Ethics as our business principle that must Management implemented in every management activity. Principle Innovation Innovation Program System, to build awareness, control and Mind-set monitoring and reward system. Motivation Hipo Program, Sales Incentive system, and diverse allowance Program Cross Culture Build Cross Culture Integration, Open Culture Atmosphere and Management Harmony Labor Union Relationship 9/21 LG Electronics Ⅲ. How did LGEIN become No1. in Indonesia? 2. Strong Organization Network 25 Branches for covering Indonesia market Strong experiences of BM and ADH Leader Rotation program Sales Div Sales Div 25 Branch KAM Regional 1 Regional 2 Regional 3 Jakarta 3 Medan Banjarmasin Jakarta 1 Makasar Jakarta 2 Pekanbaru Samarinda Bandung Kendari Palembang Pontianak Semarang Manado Batam Aceh Jogjakarta Surabaya Jambi Lampung Cirebon Kediri Padang Jember Denpasar 10/21 LG Electronics Ⅲ. How did LGEIN become No1. in Indonesia? 3. Management Principle Corporate Internal Audit Group strengthen LG Code of Ethics implementation for all management activity. Monitoring Socialization Consensus Implementation and Improvement Activity . To Employee : . Agreement Letter . Make bidding . Evaluation & E-bulletin, by Employee procedure and regular audit education and . Agreement Letter regulation . Employee survey sticker by Supplier . Put LG Code of & Supplier visit to . To Suppliers : Ethics on Collective get feedback Communication Labor Agreement . F/U Audit result letter and brochures . Make LGEIN hotline and feedbacks. LG Code of Ethics Commitment from Clear guidance and Run properly and Goal Understanding Employee & Supplier supported by regulation system improvement 11/21 LG Electronics Ⅲ. How did LGEIN become No1. in Indonesia? 3. Management Principle • Regular Audit, Regular Audit • HO& Factory : 23 times year Branches : 20 times/year, SVC: 3 times/year • Recommendation implementation and F/U Audit progress monitoring Result • 15 cases • Survey to employee of LG Code of Ethics Employee implementation Internal Audit Survey Activity • Twice a year • In order to get any feedback or bottleneck during Supplier Visit LG Code of Ethics implementation • Twice a year Ethics • Education, Pre-Post Test for new employee (once Campaign a year) • Poster Competition (Once a year) • Newsletter (every 2 month) Preventive Action 12/21 LG Electronics Ⅲ. How did LGEIN become No1. in Indonesia? 4. Innovation Mind-Set Rewarding Awareness and Set Up - Final evaluation and Rewarding for - Innovation Training (for new employee) best innovation project (monthly and - Set yearly target (individual and Group yearly). on KPI) Innovation System - Review with Leaders and Top - Each employee or Team Management execute innovation project as - Gr. Head should control the progress registered of innovation activity - PIC Team (VI Gr.) will assist them to - Progress status put on KPI and create and finish the project. review on KPI meeting (monthly) Control and Review Execution and Monitoring 13/21 LG Electronics Ⅲ. How did LGEIN become No1. in Indonesia? 4. Innovation Mind-Set Project Target Reviewed Reward KPI/ Score Card . Group Head Monthly Yearly . Group Level TDR Monthly, Quarterly Yearly . Cross Function 1P1P . Each employee Quarterly Yearly (1 Person 1 Project 1) BWP . Each Employee Monthly Yearly (Best Work Practices) One Point Improvement . Each Employee Twice a Month Monthly 14/21 LG Electronics Ⅲ. How did LGEIN become No1. in Indonesia? 5. Motivation Program Set up Incentive program to motivate and creating innovative and competition environment Sales Incentive Hipo Retention Program Diverse Allowance Sales Allowance Hipo Allowance Target Incentive Position Allowance Hipo Retention Incentive Digital Incentive - For R&D Bonus System - For Non R&D 15/21 LG Electronics Ⅲ. How did LGEIN become No1. in Indonesia? 6. Cross Culture Management Integration Program Open Culture Atmosphere One Team Spirit Workshop (yearly), Open Communication between Leader between Local Leader and Top Mgt and Top Mgt (monthly) Quarterly Integration program (quarterly), Bipartite Meeting with Labor Union (monthly) among Leader, FSE, and members CA Meeting (monthly) VOE (Voice of Employees) Management Labor Union Relations Collective Labor Agreement Bonus System CSR Activity Partnership Programs (Family Day, Sport Games, Mudik Lebaran Holidays, Hobby Support, Factory Visit, Refreshing Room) 16/21 LG Electronics Ⅳ Investment Environment Ⅳ. Investment Environment 1. High Potential in Domestic Market • Sustainable growth market - GDP : US 707 billion in 2010 → The third fastest growing economy in Asia, the largest economy in Southeast Asia - Much less affected by Global financial crisis than its neighboring countries in 2009 - Indonesia’s Economy grew by 4.5% in 2009 , 5.6% in 2010, 6% in 2011 - Nominal per-capita GDP is expected to quadruple by 2020 according to a Standard Chartered report 17/21 LG Electronics Ⅳ. Investment Environment 2. Fast Growing Market Market demand is increasing continuously Demand (Mil. USD) CAGR (’09~’14) Total 4,217 4,989 5,231 5,642 6,827 10% 8% 15% 14% Others Air Conditioner 12% Home Appliances (Ref. W/M) Home Entertainment (LCD TV, PDP TV, AV) 7% Hand Phone ‘09 ‘10 ‘11 ‘12 ‘14 Source: ’08~09:gfk data, ’10~: team analysis MC : GSM Only 18/21 LG Electronics Ⅳ. Investment Environment 3. Sound economic fundamentals • Good Financial health - Debt to GDP ratio : 83% in 2001 → 26% in 2010 → the lowest among ASEAN countries (aside from Singapore) - Ranked 1st among Asia Pacific sovereigns for best fiscal balance (Standard & Poor’s) - Upgraded credit rating to BB+ with a stable outlook (2010, Fitch) - Listed as one of the top 10 most attractive destinations for foreign direct investment (UNCTAD World’s Investment Prospects Survey) Public Debt/ GDP (%) 19/21 LG Electronics Ⅳ. Investment Environment 4. Labor Force and low wages • Abundant labor power - Portion of economically active people : 66.5% (2011 est) → 0-14 years : 27.3%, 15-64 years : 66.5%, 65 years and over : 6.1% - 120M people (over 50% of the population) is under 29 years old - Literacy : 90.4% - labor costs are the lowest among ASEAN - University majors : noticeable skew toward finance/ economics at 28% engineering/sciences at 27.5% 2008 year 20/21 LG Electronics Ⅳ.
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