COMIN’ UP

DOUBLE THE MONEY After years of hard work, Cash Cash’s register suddenly goes ka-ching

THEY say two is company and three is a crowd, which around 2008. One day a good friend came up to me and “Working with them was awesome,” enthuses JP. “They might be a useful guide for staying out of trouble in said, ‘JP, I love you and your original music is okay, but know exactly what they want and how to achieve it. Kris relationships. But when it comes to electronic music man, your remixes are so much better.’ At first it kind of [Trindl aka “Rain Man”] is super talented, and they are groups, three can be a recipe for success, especially if it hurt, but later it helped me realize so many things. Cash great writers as well. It’s easily one of our favorite songs means one level head to stand between two hot headed Cash went back to the lab and started to step up our we did in 2013. We’re hoping to link up with them again brothers. original music. We would apply all the tricks we learned on another song down the road.” in remixing to our own stuff.” “You pretty much nailed it,” Jean Paul Makhlouf of New Cash Cash aren’t quite ready to follow the Krew kids York trio, Cash Cash, exclaims when we ask if it’s So Cash Cash fans have an anonymous person to thank down the long press route just yet though. “We plan on essential to have high school friend Samuel Frisch in the for “Take Me Home,” the group’s debut single on Big releasing an album at some point, but right now are just group alongside his brother Alex. “Alex and I go at it Beat Records, which guested sultry songbird, Bebe working on a song by song basis,” confirms JP. “We plan pretty hard sometimes, but that’s how our best shit is Rexhe, whose vocals hit with the power of a teenage to release club tracks, remix packs and original singles. made. We’re like the Oasis brothers, but we always come hormonal rush. When the time’s right we’ll release a full length.” out on top. Are there holes in our walls and broken tables in the studio? Yes, but there’s also a dope song for You won’t find any connection to New York’s long house In the meantime, having already achieved Vegas every hole. Sam’s more of the neutral rational one. He history in the trio’s music because the brothers’ bookings status, the question remains: Does Cash Cash uses logic over emotion and it helps ground Alex and I. make-up sprouts wider roots. “I have a French name earn big money as their moniker suggests? We have a great dynamic between the three of us.” because there’s a huge French culture in Lebanon, where my dad is from,” explains JP. “My mom’s side is from JP laughs, before answering, “If you’re in it for the Having remixed Nicky Romero’s “Symphonica,” Italy, so we have a strong European heritage. There’s a money, it’s not going to happen for you. We were doing Krewella’s breakthrough single “Alive,” world’s highest lot of French influence in our music as well. We have tons this for years and years without making a dime; hustling paid DJ Calvin Harris, on the pleasingly rhyming “Let of relatives in Paris and all over Europe, and were able to our asses off, sleeping on hotel floors, touring in a van, Go” (featuring Ne-Yo), and most recently Showtek’s do a lot of traveling early on to help refine our sound. just because we loved making music and never wanted to “Booyah,” among others, the boys have proved that Daft Punk and Justice are definitely two of our biggest give up the dream. We’ve paid our dues and earned every they can rub shoulders with the giants of EDM. But as JP influences. There’s just so much fresh electronic music bit of success we’ve gotten. notes, when he tells us about their production history, that comes out of France.” which began with making music in elementary school, “That being said,” he adds, “it’s great to finally see a the art of the remix is something at which they’ve always The were lucky enough to be tapped by fellow trio financial return so we can continue doing this for a excelled. Krewella, who were so impressed by Cash Cash’s remix of living. But more importantly, it’s great to finally gain the “Alive” that they asked them to produce their hit single, artist/producer recognition we’ve been working so hard “Remixing other artists is what made us evolve our “Live For The Night.” to get over the years. For that, we’re most grateful.” JOE sound to be more electronic over the years. We started ROBERTS

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DJMAGUS18.PRINT.feadz.parker.cash.indd 13 23/01/2014 12:41