Warner Brothers Village Road Show Theme Park Case Study
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The Big Marketing Guide an Introductory Guide for Queensland Tourism Businesses
INTRODUCTION | WRITING YOUR MARKETING PLAN The Big Marketing Guide An introductory guide for Queensland tourism businesses teq.queensland.com/bigmarketingguide The BIG Marketing Guide 1 Section 1 Introduction 1 Contents Writing your marketing plan Section 2 Experience Development 22 Delivering world-class experiences Section 3 Branding 36 Brand development to build business Including target markets and imagery Section 4 Domestic Marketing 47 Becoming domestic ready Including packaging, price, distribution and promotion Section 5 Digital Marketing 74 Making the most of your online marketing Section 6 International Marketing 101 Setting your sight on the global stage Section 7 Trade and Media Familiarisations 119 Familiarity creates buyers and bookings Section 8 Media and Publicity 127 Making media work for you Section 9 Working With Events 149 How working with events can benefit your business Section 10 Low-Cost Marketing Ideas 159 Great promotional ideas on a budget Section 11 Tourism Industry Terms 165 Section 12 References 169 Introduction Writing Your Marketing Plan Takeaways • Understanding of the tourism network in Australia • Why you need a marketing plan and how to prepare one • Why accessing the right research is invaluable to your business The BIG Marketing Guide 1 INTRODUCTION | WRITING YOUR MARKETING PLAN Introduction As a Queensland tourism operator, you’re part of one of the state’s largest and most diverse industries. Our industry is vibrant and dynamic and its strength lies in the success of operators like you. How you develop and market your business is important, not only to you personally, but to the government and industry bodies that represent your interests. -
Entertainment
ENTERTAINMENT ANNUAL REPORT 2011 PROFILE Village Roadshow was founded by Roc Kirby and first commenced business in 1954 in Melbourne, Australia and has been listed on the Australian Securities Exchange since 1988. Still based in Melbourne, Village Roadshow Limited (‘VRL’) is a leading international entertainment company with core businesses in Theme Parks, Cinema Exhibition, Film Distribution and Film Production and Music. All of these businesses are well recognised retail brands and strong cash flow generators - together they create a diversified portfolio of entertainment assets. Theme Parks Village Roadshow has been involved in theme and Sea World Helicopters; parks since 1989 and is Australia’s largest • Australian Outback Spectacular; and theme park owner and operator. • Paradise Country and Village Roadshow On Queensland’s Gold Coast VRL has: Studios. • Warner Bros. Movie World, the popular VRL is moving forward with plans to build movie themed park; Australia’s newest water theme park, • Sea World, Australia’s premier marine Wet‘n’Wild Sydney, with site development theme park; to begin in the 2012 calendar year. • Wet‘n’Wild Water World, one of the world’s VRL’s overseas theme parks are: largest and most successful water parks; • Wet’n’Wild Hawaii, USA; and • Sea World Resort and Water Park, • Wet’n’Wild Phoenix, Arizona USA. Cinema Exhibition Showing movies has a long tradition with at 8 sites in the United States and 12 screens Village Roadshow, having started in 1954 in the UK. VRL continues to lead the world with the first of its drive–in cinemas. Today with industry trends including stadium Village Cinemas jointly owns and operates seating, digital projection, 3D blockbuster 506 screens across 50 sites in Australia, 73 movies and the growth category of premium screens at 9 sites in Singapore, 59 screens cinemas including Gold Class. -
Three Days on the Gold Coast
Three days on the Gold Coast CAIRNS Tamborine National Park Mount Tamborine Dreamworld Movie World Paradise Country Australian Outback Spectacular Wet ‘n’ Wild Goomburra in Main Water Park Range National Park The Spit Sea World Marina Mirage Main Beach Surfers Paradise Broadbeach Mermaid Beach Burleigh Heads Burleigh Head National Park Coolangatta Lamington National Park Day one: Border Ranges National Park Take on sun and fun Kick start your day with a swim or surf off Main Beach, followed by breakfast in one of the stylish, alfresco cafes along Tedder Avenue. Continue Minyon Falls in Nightcap National Park north to Marina Mirage to wander past the luxury yachts before taking on the adventure and thrills of The Spit by jet boat. When retail cravings hit, Swim, surf or dine alfresco in relaxed, At a glance head to one of Australia’s leading retail and high glamorous Main Beach and shop up a storm fashion centres – Pacific Fair. Heading south, you’ll • Two nights Gold Coast beneath the towering Surfers Paradise get a great view of the Surfers skyline from the • Beaches skyline. Learn to surf here or in Burleigh headland of Burleigh Heads. Relax on the Heads, where afterwards you can explore the beach-front grass beneath rows of pines and • Surfers Paradise national park. Enjoy thrills, spills and animal palms, or follow one of the walking trails through • Theme parks interactions in any of the many huge theme Burleigh Head National Park. Head back up the parks. Then get back to nature in the World coast and dine like a local at the popular cafes and • 4WD Eco-tour of the Heritage-listed rainforest of the national restaurants of Nobby Beach, Mermaid Beach or rainforest parks, including Lamington, Border Ranges, Broadbeach before experiencing the energetic, Main Range and Nightcap. -
Travelling Between Brisbane Airport and the Gold Coast
servicesExpress to Gold Coast Domestic Terminal Travelling between Rail and busway network map Brisbane Airport Jetstar Key Qantas Virgin and the Gold Coast Ferny Grove and Beenleigh lines Terminal Shorncliffe and Cleveland lines Sunshine Coast line Airport and Gold Coast lines North Gympie North Catch the train. Make the plane. Caboolture/Sunshine Coast Traveston and Ipswich/Rosewood lines Cooran Springfield line Pomona Cooroy Eumundi Skywalk International Catch the train. Make the plane. Doomben line Yandina Nambour – Nambour Caboolture Terminal Train Only Service railbus Special event service only Woombye 3km Palmwoods Gold Coast Route 649: Nambour– Eudlo • Trains operate express to and from Brisbane Airport. Caboolture railbus Mooloolah Landsborough Australia Zoo • Trains depart every 30 minutes & every 15 minutes in Beerwah Transfer to other train services Airtrain Domestic Station Glasshouse Mountains INFORMATION afternoon peak. & Ticket Office Transfer to busway services Beerburrum • Open dated Return Tickets available from Airport Stations. Special fares apply Elimbah Moreton Bay Rail Link Key Expected completion – 2016 Brisbane • No need to change trains. Wheelchair access Caboolture line Caboolture Morayfield Airtrain Domestic Train Station Airport Assisted wheelchair access Kippa-Ring • Journey time approximately 90 minutes. Burpengary Rothwell Mango Hill East Narangba This map only shows connecting railbus Mango Hill Skywalk - Covered Public Walkway • Tickets available at all train stations. Dakabin Murrumba Downs services at train stations. These railbus Kallangur services replace train services. Many more Petrie • Go Card facilities available. bus services are scheduled to connect with Lifts and Wheel Chair Access Domestic train services at most train stations. Lawnton Brisbane • Airtrain stations are wheelchair accessible. Bray Park Station Express services do not stop at all stations Travelators depicted on this map. -
Scenic Helicopter Flights
GOLD COAST ULTIMATE VISITOR GUIDE THEME PARKS Warner Bros. Movie World Warner Bros. Movie World delivers action packed entertainment, suspenseful thrill rides and big smiles. Take on the Southern Hemisphere’s largest rollercoasters, party with your favourite superheroes and be impressed by the famous Hollywood Stunt Driver Show. Sea World Sea World is Australia’s favourite marine park allowing you to get up close and personal with dolphins, seals, penguins and more. Visit Sea World to watch incredible animal shows and jump on aquatic themed rollercoasters. Wet‘n’Wild Enjoy an endless summer at Wet ‘n’ Wild with pools and slides to relax in all year round. Race your friends on the Aqua Racer, share a laugh on the water slides or chill in the giant wave pool with a Dive ‘n’ movie during summer. See reception for bookings. THEME PARKS Dreamworld As Australia’s largest theme park, Dreamworld has it all. With new attractions, world-class rides for all thrill levels, wildlife experiences, unique animal encounters, live shows and cultural displays, Dreamworld is so many worlds in one. WhiteWater World Make a summer splash and enjoy a fun day out at WhiteWater World with rides and slides for all ages. Purchase a single park entry or upgrade to a Dreamworld 1 Day or 3 Day ticket to enjoy 2 parks for one low price. Multi-Park Combo Passes Combine and save with a multi-park combo pass. Providing you with unlimited entry to numerous parks, this is one of the best and most affordable ways to experience the fun of the theme parks. -
NEW ZEALAND Summer Nov 2017 - Mar 2018
#followEUto EXPLORE OUR ENTIRE SERIES AUSTRALIA & NEW ZEALAND Summer Nov 2017 - Mar 2018 ASIA SERIES BY EU ASIA HOLIDAYS Please approach our friendly staff at any of our sales counters for a copy of these Travel Journals, or visit our website to view the digital version. BOOK A TRIP WITH EU HOLIDAYS 12 Apostles EU Holidays Pte Ltd EU Asia Holidays Pte Ltd EU MICE Pte Ltd Chinatown Point Chinatown Point Vertex #07-46 Tower A 133 New Bridge Road 133 New Bridge Road 33 Ubi Avenue 3 Australia #03-11/12/13/14/16A/18 #03-12 Singapore 059413 Singapore 408868 New Zealand Singapore 059413 Mon to Sat: 10am – 8.30pm Mon to Fri: 9am – 6pm + Mon to Sat: 10am – 8.30pm Sun & PH: 11am – 7pm Sat, Sun & PH: Closed Sun & PH: 11am – 7pm T: 6307 7878 T: 6307 7099 T: 6535 8535 E: [email protected] E: [email protected] E: [email protected] W: www.euasia.com.sg W: www.euholidays.com.sg @euasiaholidays @euholidays @euasiaholidays Corporate Ticketing @euholidays T: 6307 7067 TRAVEL JOURNAL E: [email protected] ABOUT EU HOLIDAYS MISSION Vacations to serve the Malaysian market. In doing so, EU Holidays strives to • Delighting every travel experience constantly improve our products and services so that we can better serve our customers. VISION Despite being a young company, EU Holidays has gained significant • Be Travellers’ FIRST choice recognition from both customers and industry professionals. Founded in late 2010, EU Holidays was voted Top MasterCard Supporter in NATAS Travel VALUES for four consecutive years since 2012. -
View Annual Report
VILLAGE ROADSHOW LIMITED 1999 Annual Report Founder’s Report Contents Dear Shareholders Founder’s Report My purpose in creating Village Roadshow in the 1950s was to build a company with 2 Corporate Overview strong foundations for the long term. I have seen and been part of many difficult 4 Summary of Major Business Units periods of this industry in my career. It is pleasing that your management team has brought the Company through this tough period recently with stronger results in most 6 Financial Highlights areas other than Cinema Exhibition. This says much about the powerful foundations 8 Ten Year Financial Summary of today’s Village Roadshow– its strength in radio, distribution, film production and 10 Chairman’s Report theme parks. And its management depth of talent and dedication. These assets, with the immediate outlook of better film product, demonstrates to me that the foundations 12 Managing Director’s Report for growth are strong indeed. 14 Board of Directors As a shareholder, and as one who knows the Company well, I am confident that the 16 Senior Executive Team Company is well positioned to deliver increased shareholder value in the future; the 18 Exhibition foundations are in place to allow me to share my confidence with you. 22 Distribution Roc Kirby AM 23 Production 24 Radio 25 Theme Parks 26 Corporate Governance 29 Financial Statements 30 Directors’ Report 34 Profit and Loss Statement 35 Balance Sheet 36 Statement of Cash Flows 37 Notes to the Financial Statements 76 Directors’ Declaration 76 Independent Audit Report 77 Additional Information 78 Actual Group EBITDA by Division 79 Significant Differences between Australian GAAP and US GAAP 82 Share Register Information and Directory Front cover: The Matrix Village Roadshow Limited ACN 010 672 054 1 Corporate Overview Objectives Strategies Highlights Village Roadshow’s primary aim To achieve the Company’s Increased cinema circuit by 416 is the maximisation of long-term objectives, the following strategies screens and 85 sites since the last shareholder value. -
Seaworld San Diego 2020 Fact Sheet
Media: For more information, contact SeaWorld Public Relations at (619) 225-3241 or [email protected] SEAWORLD SAN DIEGO 2020 FACT SHEET OVERVIEW: SeaWorld San Diego is one of the most popular marine parks in the world and a global leader in marine animal care and welfare, education, conservation, research and rescue. Through exciting and educational attractions, presentations, shows and exhibits, SeaWorld creates fun and meaningful experiences where guests can explore, become inspired to care about animals and wild wonders of the world, and to act to help protect them. SeaWorld San Diego, which opened in March of 1964, is one of 12 parks operated by SeaWorld Parks & Entertainment. Every visit to a SeaWorld park helps support its animal rescue program. Seeing animals at SeaWorld supports saving them in the wild. DESCRIPTION: Spread across 190 acres on beautiful Mission Bay Park, SeaWorld San Diego is known for spectacular animal shows, interactive attractions, aquariums, rides, lush landscaping and education programs for all ages. Just in time for summer, the park will debut Emperor, California’s tallest, fastest and longest dive coaster. LOCATION: Off I-5 on SeaWorld Drive on Mission Bay, 10 minutes north of downtown San Diego, the San Diego International Airport and Amtrak’s downtown station. PARK HOURS: Opening and closing times vary by season. Hours are extended during seasonal periods, such as summer and winter holidays. Call (619) 222-4SEA or visit www.SeaWorldSanDiego.com. ADMISSION: $93.99, ages 10 and older; $88.99, ages 3–9; free, under 3. Annual Pass Memberships, the 2020 Fun Card and other ticket and Pass products make SeaWorld an even better value. -
Optional Tour Supplement List | UPDATED: 22DEC2018
Optional Tour Supplement List | UPDATED: 22DEC2018 (MYR) Optional Tour Code Adult Child 1 Way SIC Transfer from Gold Coast Airport to Gold Coast Hotel (v.v) N/A 70 45 Return SIC Transfer from Gold Coast Hotel to Sea World N/A 50 40 Return SIC Transfer from Gold Coast Hotel to Movie World / Dream World / Paradise Country Farm / Whitewater World / Wet ‘N’ Wild N/A Waterworld / Currumbin Wildlife Sanctuary 70 45 Return SIC Transfer from Gold Coast Hotel to Australian Outback Spectacular N/A 75 75 Currumbin Wildlife Sanctuary Day admission (NO Transfer) CWS1 90 75 Currumbin Wildlife Sanctuary Day admission + Koala Photo (NO Transfer) CWS2 145 140 Brisbane City Sights (Incl. Morning Tea, City Tour, River Cruise), Mon, Wed, Thu, Sat & Sun G82S 430 275 Brisbane’s Best (Incl. Morning Tea, City Tour, River Cruise, Lone Pine, Mt. Coot-tha Lookout), Mon, Wed, Thu, Sat & Sun G84 460 305 SkyPoint Day Climb (NO Transfer) - Day Climb [Incl. Climb, Complimentary Group Photograph, Signature SkyPoint Climb Cap, Climb SKYDAY 215 215 Completion Certificate + Complimentary Entry to SkyPoint Observation Deck on the day of your climb (Child Age is limited to 12-15 yrs) SkyPoint Twilight Climb (NO Transfer) - Twilight Climb [Incl. Climb, Complimentary Group Photograph, Signature SkyPoint Climb Cap, Climb SKYTWI 275 275 Completion Certificate + Complimentary Entry to SkyPoint Observation Deck on the day of your climb (Child Age is limited to 12-15 yrs) SkyPoint 1 Day - admission to SkyPoint (NO Transfer) SKY 75 45 SkyPoint - Fish & Chips - admission to SkyPoint and Fish & Chips with a Soft Drink SKYFNC 140 110 (NO Transfer) Dream Pass - admission to Dream World (NO Transfer) DW 175 115 Dream Pass Koala - admission to Dream World and a 6x8 Koala Photo (NO Transfer) DPK 205 145 Dream Pass Billabong - admission to Dream World & Buffet Lunch at Billabong Restaurant Incl. -
Briefing Book and Background Data for Regional Attractions and Children's Parks
University of Central Florida STARS Harrison "Buzz" Price Papers Digital Collections 7-3-1991 Briefing Book and Background Data for Regional Attractions and Children's Parks Harrison Price Company Part of the Tourism and Travel Commons Find similar works at: https://stars.library.ucf.edu/buzzprice University of Central Florida Libraries http://library.ucf.edu This Report is brought to you for free and open access by the Digital Collections at STARS. It has been accepted for inclusion in Harrison "Buzz" Price Papers by an authorized administrator of STARS. For more information, please contact [email protected]. Recommended Citation Harrison Price Company, "Briefing Book and Background Data for Regional Attractions and Children's Parks" (1991). Harrison "Buzz" Price Papers. 142. https://stars.library.ucf.edu/buzzprice/142 . .. -.· ...- - ~ ·"" . ...- "" ... :-·. ... ~ ' . ..... .... - . ·. ' .. : ~ ... .. ·. ··. • ;- . ..: . ·. - . .~ .-. ... : . --~ : .. -. .- . • .... :_. ·... : ~ - ·. .. · . - . - .- .. · .· ..-. .· .. - . -- .· . .. ·• . .... ,' . ... .. · . - .. ;.· . : ... : . · -_- . ·... · .. · ··.. ' r . ........... , . - . ... ·- ·..... • ... ··· : . ' HARRISON PRICE COMPANY BRIEFING BOOK AND BACKGROUND DATA FOR REGIONAL ATTRACTIONS AND CHILDREN'S PARKS Prepared for: MCA Recreation Services Group July 3, 1991 Prepared by: Harrison Price Company 970 West 190th Street, Ste. 580 Torrance, California 90502 (213) 715-6654. FAX (213) 715-6957 REGIONAL ATTRACTIONS ESTIMATED MARKET SIZE OF CITIES WITH AND WITHOUT MAJOR PARKS (Millions) Resident -
What Killed Australian Cinema & Why Is the Bloody Corpse Still Moving?
What Killed Australian Cinema & Why is the Bloody Corpse Still Moving? A Thesis Submitted By Jacob Zvi for the Degree of Doctor of Philosophy at the Faculty of Health, Arts & Design, Swinburne University of Technology, Melbourne © Jacob Zvi 2019 Swinburne University of Technology All rights reserved. This thesis may not be reproduced in whole or in part, by photocopy or other means, without the permission of the author. II Abstract In 2004, annual Australian viewership of Australian cinema, regularly averaging below 5%, reached an all-time low of 1.3%. Considering Australia ranks among the top nations in both screens and cinema attendance per capita, and that Australians’ biggest cultural consumption is screen products and multi-media equipment, suggests that Australians love cinema, but refrain from watching their own. Why? During its golden period, 1970-1988, Australian cinema was operating under combined private and government investment, and responsible for critical and commercial successes. However, over the past thirty years, 1988-2018, due to the detrimental role of government film agencies played in binding Australian cinema to government funding, Australian films are perceived as under-developed, low budget, and depressing. Out of hundreds of films produced, and investment of billions of dollars, only a dozen managed to recoup their budget. The thesis demonstrates how ‘Australian national cinema’ discourse helped funding bodies consolidate their power. Australian filmmaking is defined by three ongoing and unresolved frictions: one external and two internal. Friction I debates Australian cinema vs. Australian audience, rejecting Australian cinema’s output, resulting in Frictions II and III, which respectively debate two industry questions: what content is produced? arthouse vs. -
Download Complete Itinerary
ULTIMATE HIGHLIGHTS OF AUSTRALIA SYDNEY / CANBERRA / BRISBANE / GOLD COAST / MELBOURNE 10 DAYS / 09 NIGHTS DEPARTURE – 14TH APRIL 2020 DAY 01 COLOMBO / BRISBANE 14 APR Take the early morning flight from Colombo. Arrive at the Brisbane International Airport late in the night. After clearing customs you will be met by your Local English Speaking Guide to hand over the documents and to assist you to the Private Coach. Transfer to your hotel in Brisbane for overnight. DAY 02 GOLD COAST 15 APR MEAL PLAN: BREAKFAST & DINNER Full Breakfast is included this morning. Transfer to Gold Coast (01 Hour 15min) Visit to Sea World. ** Sea World is open from 10am to 5pm. Spend the day at Australia's top tourist attraction like the dolphin, whale and sea lion show, the 3D theatre and ride the famous corkscrew roller coaster. Lunch on your own Meet your coach driver for transfer to Hard rock café Restaurant for Dinner. ** Please Note: The Dinner is based on Standard Set Menu** Transfer back to your hotel where the reminder of the evening is free at your leisure. DAY 03 GOLD COAST / SYDNEY 16 APR MEAL PLAN: BREAKFAST & LUNCH After breakfast proceed to the paradise country farm for farm tour. Paradise Country Farm for Farm tour Stockmen & Sheep Dog Show - Watch as stockmen and their dogs round up a flock of sheep. It's here you'll be shown how to throw a boomerang, milk a cow and see how to crack a stockmen's whip. Sheep Shearing Show & Ram Parade - Join in the fun as you watch the skills of the master shearers in the Sheep Shearing Show and Ram Parade.