NILAI HARGA DIRI SUKU BUGIS MAKASSAR (Analisis Semiotika Budaya Dalam Film“Uang Panai”)

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NILAI HARGA DIRI SUKU BUGIS MAKASSAR (Analisis Semiotika Budaya Dalam Film“Uang Panai”) NILAI HARGA DIRI SUKU BUGIS MAKASSAR (Analisis Semiotika Budaya dalam Film“Uang Panai”) Skripsi Diajukan untuk Memenuhi Salah Satu Syarat Meraih Gelar Sarjana Ilmu Komunikasi (S.IKOM) Jurusan Ilmu Komunikasi Pada Fakultas Dakwah dan Komunikasi UIN Alauddin Makassar Oleh: RESKY AYU WAHYUNI N 50700113254 JURUSAN ILMU KOMUNIKASI FAKULTAS DAKWAH DAN KOMUNIKASI UNIVERSITAS ISLAM NEGERI ALAUDDIN MAKASSAR 2017 PERNYATAAN KEASLIAN SKRIPSI Mahasiswa yang bertanda tangan di bawah ini: Nama : Resky Ayu Wahyuni N NIM : 50700113254 Tempat/Tgl. Lahir : Makassar, 09 Juni 1996 Jurusan/Prodi : Ilmu Komunikasi Fakultas : Dakwah dan Komunikasi Alamat : Jl. Gajah No. 9 Judul : Nilai Harga Diri Suku Bugis Makassar (Analisis Semiotika Budaya dalam Film “Uang Panai”) Menyatakan dengan sesungguhnya dan penuh kesadaran bahwa skripsi ini benar adalah hasil karya sendiri. Jika kemudian hari terbukti bahwa skripsi ini merupakan duplikat, tiruan, plagiat, atau dibuat oleh orang lain, maka gelar yang diperoleh karenanya batal demi hukum. Makassar, November 2017 Peneliti, RESKY AYU WAHYUNI N NIM.50700113254 ii KATA PENGANTAR ِب ْس ِب ِهّللاِب ا َّرل ْس َم ِب ا َّرل ِب ْس ِب ْلا َح ْل ُدىِ ِ ى َح ِ ى ْلا َح َحا ِ ْل َح ى َح ا َّصل َح ُدى َح ا َّصل َح ُد ى َح َح ى َح ْل َح ِ ى ْل َح ْل ِ َح ِ اى َح ْلا ُد ْل َح ِ ْل َح ى َح َح َح ى َح ِ ا ِ ى َح َح ْل ِ ِ ى َح ْل َح ِ ْل َح ى َح َّص ى َح ْل ىُد Alhamdulillahi Rabbil Alamin segala puji bagi Dzat yang Maha sempurna, Dzat yang Maha kuasa, Dzat Maha indah dan maha benar diatas segala kebenaran, Dzat yang memberikan hidup dan kehidupan bagi HambaNya, Allah Swt hanya dengan izin-Nya sehingga peneliti dapat menyelesaikan tugas akhir ini yang berjudul “Nilai Harga Diri Suku Bugis Makassar (Analisis Semiotika Budaya dalam Film Uang Panai” sebagai salah satu syarat dalam memperoleh gelar Sarjana pada Jurusan Ilmu Komunikasi, Fakultas Dakwah dan Komunikasi, Universitas Islam Negeri Alauddin Makassar. Sebagai manusia yang penuh dengan keterbatasan, banyak kendala yang peneliti hadapi dalam penyusunan skripsi ini, akan tetapi berkat bantuan-Nya dan bantuan dari berbagai pihak, skripsi ini dapat diselesaikan walaupun tidak luput dari berbagai kekurangan. Oleh karenaitu, dengan segala kerendahan hati perkenankanlah pada kesempatan ini peneliti menyampaikan terima kasih dan penghargaan yang setinggi-tingginya kepada: 1. Prof. Dr. H. Musafir Pabbabari, M.Si., Rektor Universitas Islam Negeri Alauddin Makassar yang memberikan kesempatan untuk masuk dalam jajaran iv v mahasiswa di Universitas Islam Negeri Alauddin Makassar dan atas segala bentuk layanan dalam bidang ademik. 2. Dr. H. Abd. Rasyid Masri, S.Ag., M.P d., M.Si., M.M., selaku Dekan, Wakil Dekan I Dr. H. Misbahuddin, S.Ag., M.Ag., Wakil Dekan II Dr. H. Mahmuddin, M.Ag., Wakil Dekan III Dr. Nur Syamsiah, M.Pd.I., Fakultas Dakwah dan Komunikasi Universitas Islam Negeri Alauddin Makassar yang telah memberikan izin dan persetujuan mengadakan penelitian. 3. Ramsiah Tasruddin, S.Ag., M.Si., Ketua Jurusan Ilmu Komunikasi (IKOM) serta Haidir Fitrah Siagian, S.Sos., M.Si., Ph.D Sekretaris Jurusan Ilmu Komunikasi (IKOM) Fakultas Dakwah dan Komunikasi. 4. Dr. Abdul Halik, S.Sos., M.Si.,selaku Pembimbing I dan Hasbullah Mathar, S.Hi., S.Sn., MM selaku Pembimbing II yang dengan segala kesediaan dan kesabarannya meluangkan waktu, tenaga, dan pikiran dalam membimbing dan mengarahkan peneliti hingga dapat menyelesaikan skripsi ini dengan baik. 5. Dr. H. Kamaluddin Tajibu, M.Si selaku Munaqisy I dan Ramansyah, S.Sos., M.I.Kom selaku Munaqisy II yang telah memberikan motivasi, kritik, saran dalam perbaikan skripsi ini. 6. Segenap Dosen, Staf Jurusan, Tata Usaha, serta Perpustakaan Fakultas Dakwah dan Komunikasi tak lupa peneliti ucapkan terima kasih yang sebesar-besarnya atas ilmu, bimbingan dan arahan serta motivasi selama peneliti menempuh pendidikan di Jurusan Ilmu Komunikasi. vi 7. Muh. Quraisy Mathar., S.Sos.,M.Hum., Kepala Perpustakaan UIN Alauddin Makassar dan seluruh stafnya. 8. Kepada seluruh informan atas izin dan pemberian datanya untuk meluangkan waktunya selama proses penelitian wawancara berlangsung. 9. Teristimewa kepada kedua orang tua Nasaruddin ST dan Astini AT yang telah memberikan segalanya dukungan, Do’a, dan pesan-pesan yang sangat berarti dalam hidup ini. Terima kasih untuk cinta dan kasih sayang sepanjang waktu dan tanpa syarat yang telah kalian berikan.. 10. Sahabat-sahabatku Fauzia, Widya, Sulvita, Dian, Eko, RVJ Squad dan Heboh squad, terima kasih dukungan, doa dan kasih sayang kalian. 11. Seluruh teman seperjuangan SMK Negeri 7 Makassar terkhusus teman- temandari alumni AP III, dan teman-teman lainnya yang tak mampu peneliti sebutkan satu persatu. 12. Teman seperjuangan 2013 Fakultas Dakwah dan Komunikasi, terkhusus Jurusan Ilmu Komunikasi, teman sekelas IKOM F yang tidak sempat peneliti tuliskan satu persatu. Terima kasih atas segala bantuan, kerjasama, dan pengertiannya selama penulis menjalani perkuliahan. 13. Teman-teman KKN Kecamatan Kajang Kabupaten Bulukumba terkhusus untuk posko Lembang Lohe, Kiki, Risda, Amel, Sainah, Asmita, Irma, Sarjan, Adil, Rahman, Anca (Kordes) yang selalu memberikan dorongan dan dukungan. 14. Semua pihak yang telah membantu dalam penyelesaian skripsi ini yang belum sempat disebut namanya satu persatu. Terima kasih atas bantuannya. vii Semoga segala bantuan, dukungan, arahan dan bimbingan yang telah diberikan mendapat pahala dari Tuhan Yang Maha Esa. Peneliti berharap kiranya skripsi ini dapat memberikan manfaat kepada semua pihak yang memerlukannya. Makassar, November 2017 Peneliti, Resky Ayu Wahyuni DAFTAR ISI HALAMAN SAMPUL .................................................................................... i PERNYATAAN KEASLIAN SKRIPSI ......................................................... ii PENGESAHAN .............................................................................................. iii KATA PENGANTAR .................................................................................... iv DAFTAR ISI ................................................................................................... viii DAFTAR TABEL ........................................................................................... x DAFTAR GAMBAR ...................................................................................... xi ABSTRAK ...................................................................................................... xii BAB I PENDAHULUAN A. LatarBelakangMasalah ................................................................... 1 B. FokusPenelitiandanDeskripsiFokus ............................................... 6 C. RumusanMasalah ........................................................................... 7 D. KajianPustaka ................................................................................. 7 E. TujuandanKegunaanPenelitian ...................................................... 13 BAB II TINJAUAN TEORETIS A. KonsepsiNilaiHargaDiriSukuBugis Makassar ............................... 15 B. AnalisisSemiotik Roland Barthes .................................................. 21 C. Sinopsis Film UangPanai’ Maha(l)r .............................................. 26 D. KonsepsiHargaDiridalamPandangan Islam.................................... 28 BAB III METODOLOGI PENELITIAN A. JenisPenelitian ................................................................................ 32 B. PendekatanPenelitian ..................................................................... 32 C. ObjekPenelitian .............................................................................. 33 D. TeknikPengumpulan Data ............................................................. 33 E. TeknikPengolahandanAnalisis Data ............................................. 33 BAB VIHASIL PENELITIAN A. Deskripsi FilmUangPanai’Maha(l)r .............................................. 36 B. HasilPenelitian ............................................................................... 42 C. Pembahasan .................................................................................... 62 viii ix BAB V PENUTUP A. Kesimpulan .................................................................................... 67 B. Implikasi ......................................................................................... 68 DAFTAR PUSTAKA ...................................................................................... 69 LAMPIRAN ..................................................................................................... 72 RIWAYAT HIDUP viii DAFTAR TABEL Tabel Hal 1.1 Perbandingan Penelitian Serupa .............................................................. 10 4.1 Anca Percaya Diri ................................................................................... 42 4.2 Om Risna Memberikan Penawaran ......................................................... 44 4.3 Anca Mengembalikan Kalung Risna ...................................................... 47 4.4 Risna Mengajak Kawin Lari ................................................................... 49 4.5 Bapak Risna Menasehati Anca ................................................................ 51 ix DAFTAR GAMBAR Gambar Halaman 2.1. Signifikasi Dua Tahap Barthes ................................................. 22 2.2. Pola Tiga Dimensi .................................................................... 25 4.1. Cover Film Uang Panai’ Maha(l)r ........................................... 36 4.2. Tokoh Anca .............................................................................
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