RWS Translation Skills Boost Farnell's Export Drive Submitted By: Ad-Lib International Limited Wednesday, 20 November 2002

RWS Translation skills boost Farnell's export drive Submitted by: Ad-Lib International Limited Wednesday, 20 November 2002

Gerrards Cross, Buckinghamshire, 18th November 2002 - The specialist technical translation division of RWS Group has recently completed the mammoth task of translating a 100,000-product catalogue for 2003 into French and German. The project was carried out for Farnell, the international marketer and distributor of electronic components and industrial products, to help the company develop its international business. With sales of £806m in 22 countries, parent company Premier Farnell is committed to developing its business globally and recognises the importance of communicating with these key markets effectively in their own languages. In addition to the volume of work involved, translating the complex electronic and engineering terms in Farnell’s catalogue required both advanced language skills and technical expertise, to avoid costly errors. The catalogue contains products from more than a thousand suppliers, including cables and connectors, fibre optics, industrial control systems and PCs. The RWS translators involved in the project were chosen for their appropriate technical skills and expertise and worked into their native languages to ensure complete fluency and accuracy. While much of the work was completed by UK based staff, RWS made extensive use of translators in its Berlin branch, one of several regional offices in Europe and Asia. As well as specialising in electronics and engineering, RWS Translations also has in-house expertise in pharmaceuticals, chemicals, legal and financial translations. To ensure accuracy and precision in such demanding subjects, a supervisor checks every piece of work in line with ISO 9001 quality standards. Farnell’s Product Process Manager Keith Jackson commented: “We needed to find an organisation able to tackle the sheer volume of work, with the right level of technical appreciation and expertise, on time. As a result of RWS’s performance we would certainly involve them in any future projects of this kind.” RWS Group is one of Europe’s leading technical translation companies with over 350 staff worldwide operating from offices in the UK, several European centres, the US and Japan. Ends Issued for RWS Translation and Localisation Division, Europa House, Marsham Way, Gerrards Cross, Bucks SL9 8BQ. Enquiries to Paul Wilson, email paul.wilson@ rws-group.com. For press information contact Mike Kearney of MTK Communications, 23 Cloudberry, Walnut Tree, Milton Keynes, MK7 7 DL. England. Tel: +44 (0)1908 250931. Email MTKComms@ aol.com. For press information on Farnell contact Jane Grey or Claire O’Sullivan of Portfolio Communications, Russell Chambers, Covent Garden Piazza, London WC2E 8AA. Tel: 020 7240 6959. Fax; 020 7240 4849. Email: jane.grey@ portmet.co.uk.

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