#10 MARCH 2018 AIMWA.COM LEADER

WACA CEO CHRISTINA MATTHEWS FAIM LEADERSHIP AND SPORTING CREDENTIALS HIT THE SWEET SPOT

INSPIRATIONAL LEADER SENATOR THE HON ON PLAYING THE LONG-GAME BROADENING BOARDS INCREASING DIVERSITY AND GENDER EQUITY PULSE SURVEY RESULTS INDICATE IT'S TIME TO THINK INSIDE THE BOX

A WORD FROM THE CEO

SEXUAL HARASSMENT:

SIGNATURE LEADERSHIP EVENT BYSTANDERS – IT’S TIME FOR YOU TO STEP UP

The allegations that Hollywood producer Despite strong measures SENIOR Harvey Weinstein sexually abused literally dozens of women sparked a global furore. to outlaw sexual How could it be that there were so many harassment, and a EXECUTIVE victims over such an extended period of time and none of them came forward heightened awareness of until recently? Surely someone must have it, pundits argue it remains FORUM 2018 witnessed these atrocious acts or heard about them from others? rife in our workplaces. Closer to home, we were left reeling by allegations that Don Burke, arguably one Yet another piece of that same puzzle is of our favourite sons and a highly powerful staring us in the face. LEADERSHIP, person in entertainment industry, was accused of vulgar and There is, after all, a group of people who STRATEGY sinister behaviour over a protracted period. have actually been complicit in sexual harassment incidents by observing it in It’s now over 30 years since the Sex action and who have chosen to turn a blind Discrimination Act (SDA) came into force, AND AGILITY eye. Equally, there is a group of bystanders an Act which many believed would heal who have heard of an incident after it the scourge of sexual harassment and occurred and failed to take action. with exploitation in the Australian community and especially in our workplaces. And here’s the rub: evidence is mounting Professor Herman ‘Dutch’ Leonard to suggest that the majority of bystanders The SDA covers myriad inappropriate and do not take action. HARVARD BUSINESS SCHOOL often repugnant behaviours including leering, unwelcome physical touching, Now, just like authorities rely on all Professor Karim Lakhani suggestive comments or jokes and community members to the be the ‘eyes HARVARD BUSINESS SCHOOL unwanted requests for sex, along with and ears of the street’ to combat crime, criminal activities such as sexual assault. we need every community member to Wednesday 1 – Saturday 4 August 2018 summon up the courage to expose those Fully Residential Program Yet despite strong measures to outlaw sexual harassment, and a heightened who have sexually harassed others. awareness of it, pundits argue it remains Just think about it for a moment. The Professor Gary Martin FAIM rife in our workplaces. many bystanders who have observed sexual harassment and not taken any CEO and Executive Director The 2018 Senior Executive Forum brings the With the deployment of the Australian AIM WA topics of Leadership and Strategy together in the Human Rights Commission’s 2018 National action have given offenders unlimited continuing authority to execute their context of an environment requiring innovation, Workplace Sexual Harassment Survey Email: [email protected] imminent, many in the community abhorrent behaviours. They have, albeit iterative design, flexibility and ultimately,Agility . will be bracing themselves for adverse unwittingly in most instances, contributed Leading an organisation in this context, and even results. While formal complaints of sexual to embedding a culture of depravity in our figuring out which direction constitutes progress harassment waver each year, in 2006/07 workplaces and in our broader community. -- is confusing and uncertain, yet still needs to there were 186 reported complaints and in Of course, many onlookers have be managed. We can’t walk away until it settles 2017 there were 247. their reasons for not reporting sexual harassment. They might be ignorant down because that day will never arrive. And these figures only represent the tip of the iceberg, with some experts predicting to exactly which behaviours constitute only a quarter of those afflicted actually sexual harassment, fear that they will be lodge formal complaints. the subject of reprisal or feel that those in For more information call Nola de Mouncey leadership positions will not act on their Adding grist to the mill, hundreds of on +61 8 9383 8050 or visit aimwa.com complaints. Australian women and men have recently shared their own experiences of sexual It’s time to change that! Our human harassment via social media hashtag resource leaders must increasingly #metoo to demonstrate the prevalence of make it clear what actions or behaviours these types of behaviours in the workplace. constitute sexual harassment. They need to increase awareness that sexual While many are hopeful that the recent harassment is not acceptable, and they high-profile media around cases of sexual must encourage all bystanders to take harassment in both the global and local action if this scourge is to be reduced and arenas is just what the doctor ordered eventually eradicated. in terms of raising awareness to reduce the incidence of sexual harassment, It goes without saying that any leader most experts on the subject argue that rejecting these responsibilities is akin to awareness is only one part of the jigsaw being an architect of a decaying Australian puzzle. community.

AIMWA.COM 3 AT A GLANCE

CONTENTS Economy snapshot A WORD FROM THE CEO 3 GARY MARTIN FAIM AT A GLANCE 5 COVER STORY 6 MINIMUM Job advertisements CHRISTINA MATTHEWS FAIM WAGES INSPIRATIONAL LEADER 10 month-on-month to SENATOR THE HON MATHIAS CORMANN in increased to SURGED FELLOW Q&A 12 WARREN KERR AM FAIM $694.90 BY GENDER DIVERSITY 13 PER WEEK IN 2017 SIMONE MCGURK MLA Women’s Interests Minister Simone McGurk MLA talks OnBoardWA. 177,961 Image: The Sunday Times. from WORKING STRUCTURES 14 13 in January 2018. RUDOLPH ROSENBERG $672.70 6.2% COMBATING CYBERCRIME 16 CRAIG MCDONALD PER WEEK the previous year. PROFESSIONAL MEMBER PROFILE 17 Australia’s gasoline prices JANET BARNES GAICD EMBA FAIM Minimum wages FELLOW OPINION PIECE 19 in Australia reached a INCREASED 0.02 POINTS IAN HANSEN FAIM record low of EVENTS AND NETWORKING SCENE 20 $543.78 PER WEEK TO $US1.13/LITRE DATA-DRIVEN DECISION MAKING 22 in 2009. in January JOHN STUDLEY PULSE SURVEY 24 FROM $US1.1/LITRE PRODUCTIVITY IN WA NATIONAL YOUTH in December 2017. PINNACLE AWARD PROFILES 26 EARBUS AND RAC WA UNEMPLOYMENT The lowest recorded figure for gasoline in Australia was recorded in STADIUM SECURITY REMAINED 28 AIM WA Pink Panther Soirée 60th Anniversary. Image: The Scene Team. PAUL SIMMONS 20 UNCHANGED AT DECEMBER 1998 ONE SMALL STEP 29 CONTACT US PUBLISHED BY The Reserve Bank FAIM AT JUST DR SHAUN RIDLEY 12.3% of Australia CORPORATE MEMBER PROFILE 30 IN JANUARY 2018 $US0.46/LITRE. left the cash rate GREG SMITH AFAIM ABN 98 008 667 632 FROM 12.3% DIGITAL MARKETING 31 GPO Box D162 WA 6840 UNCHANGED PHONE +61 8 9482 3938 in December 2017. GETTING IT RIGHT at its EDITOR National Youth Manufacturing THE MBA EXPERIENCE 32 Louise Allan WHAT'S IN IT FOR YOU 76 Birkdale Street Floreat Employment averaged RECORD LOW OF WRITERS PMI Western Australia 6014 HEALTH AND WELLBEING 34 Sandra Argese, Cassie Gunthorpe, BURNING THE MIDNIGHT OIL Corporate Membership +61 8 9383 8088 Jack McGinn, Kaitlin Okely, 13.45% CLIMBED FROM 1978 UNTIL 2018 1.5% HEALTH AND WELLBEING 35 Personal Membership +61 8 9383 8088 Chris Thurmott, Chloe Vellinga IN FEBRUARY. BUILDING RESILIENCE Bookings +61 8 9383 8000 DESIGN reaching an all-time high of 2.5 POINTS Cale Arnold THE CASH RATE RESTAURANT REVIEW 36 Email [email protected] THE OLD BREWERY COVER IMAGE 20.22% HAS SAT AT aimwa.com Cassie Gunthorpe TO 58.7 BUSINESS BOOK CLUB 37 in October 1992 1.5% SINCE NEXT ISSUE in January 2018 THINKING, FAST AND SLOW and a record low of © June 2018 AUGUST 2016. Views expressed in Leader by contributors are THE LAST WORD 38 their own and not necessarily endorsed by AIM WA MASTERING THE ART OF SELF BRANDING or the publisher. Leader© reproduction in whole 7.61% FROM 56.2 or in part is prohibited without AIM WA’s prior UPCOMING PROGRAMS/EVENTS 39 permission. Published on behalf of AIM WA by Cert no. L3/0011.2010 in August 2008. in December 2017. WA Newspapers. Printed by Picton Press Pty Ltd, Western Australia. *Information correct at time of going to print.

AIMWA.COM 5 WACA CEO Christina Matthews FAIM. COVER STORY Image: Cassie Gunthorpe.

We set out six years ago to become leaders in Australian and we’ve achieved that across every one of our metrics.

leadership has evolved quite strongly, and Prompting further from my point of view it requires the same growth, a new era of principles and characteristics whether you WA cricket has already are in an on-field or an off-field role.” begun at the newly built 60,000-capacity Optus On that front, Ms Matthews – who Stadium, though Ms captained a cricket club for the first time at Matthews does not see age 29 – said she had always been a leader, this as a threat. despite not always knowing it. “To quote one of our “It was always natural for me,” she said. “I board members, the was always driving others to be better and I stadium for us is the great By Sandra Argese wanted to be the best I could be. We always disrupter,” she said. strive for a title, but we actually should be striving to demonstrate leadership no “It’s the thing that forced matter what we are doing.” us to have a look at our business and say how can For over a century the Fremantle Doctor Officer was made, former Australian we change and evolve? has drifted across the crease of Western wicketkeeper Christina Matthews’ The evolution of the WACA What are our strengths and weaknesses? new stands and significantly more shade Australia’s home of cricket. The whistling undeniable credentials hit the competition – just two of a raft of upgrades designed pace of a delivery atop its quick surface for six. Since Ms Matthews took the reigns in 2011, “I am proud to say we started planning and to accommodate spectators, along with has demanded the very best of batsmen, WA has remained the fastest growing state embracing that challenge a few years ago, Bringing a fresh perspective to the table, Ms new dedicated player facilities and high- fielders, wicketkeepers and bowlers from in the country for cricket participation. so when the opportunity to actually play at Matthews FAIM was selected from a pool of the stadium arrived, we were ready to take performance training facilities. all corners of the globe, exposing those 34 applicants. In the National Cricket Census data for unable to rise to the demands of its testing 2016-17 released by Cricket Australia, a new it without fighting tooth and nail against it. “We have embraced it as an opportunity Representing Australia between 1984 and conditions. record total of 1,429,529 participants was “Australian cricket, and WA as part of and, for us, it means tremendous growth in 1995, Ms Matthews donned the baggy green documented nationally for a growth of nine that, has a very structured approach to the sport,” Ms Matthews said. On December 20, 1990, a set of twins across 20 tests and played in 47 one-day per cent year-on-year. participation, and with the opportunity of Ms Matthews said the evolution of cricket representing New South Wales named internationals. A prolific wicketkeeper, her two stadiums in the one state, we have the as a reflection of the WA community Mark and Steve Waugh dominated fierce, smart and sharp-witted work with That growth was reflected locally with chance to do more to increase participation resonated as one of the key achievements Western Australia’s bowling line-up with the large leather gloves reflected a safe pair another strong year for WA cricket, where and the sustainability of it.” of her career. an unbeaten partnership of 464 to set of hands the nation could trust. there was a year-on-year increase of more the record for the highest partnership in than 11 per cent to 186,386 participants. The WACA’s commitment to the growth of “Historically it has been seen as an old boy’s By 1995, Ms Matthew's playing career was Sheffield Shield history. In 1993 West Indies cricket was underlined by its Vision 2030 club, and I think across Australian cricket fast bowler Curtly Ambrose took 7-1 in over, but she certainly wasn’t out. The continued take-up ensured WA remained the fastest growing state for report, which outlined the future of the we have evolved the game to be seen as 32 deliveries during a test match against Serving across a variety of administrative cricket in Australia, with its annual average game in WA. something much more reflective of the Australia and in 2004 a mature 34-year- roles within cricket, hockey and football in increase of 15.46 per cent over the past six According to the report, the WACA Ground community,” she said. old Glen McGrath took a record 8-24 for Victoria, Ms Matthews then proceeded to years making it the national leader, ahead will transform into a 15,000 permanent- “In the time I’ve been here, to see us evolve Australia in a test match against Pakistan. take on roles as Cricket New South Wales of Queensland’s 11.63 per cent. capacity boutique stadium with proposed and achieve things we have set out to do General Manager of Commercial Operations Having seen many monumental innings, has been amazing. We are the number one and Communications, Australia women's incredible dismissals, controversial decisions state in Australia for staff engagement and cricket team Coaching and Development and iconic partnerships, the Western we have been that way for three years. Manager and Chair of the Women's National Australian Cricket Association (WACA) We are seen in the top two for our high- Selection Panel. Ground has embedded itself in cricketing performance programs. folklore. With the evolution, growth and “We set out six years ago to become leaders sustainability of the WACA Ground, as well Though a beacon of sporting finesse, the in Australian cricket and we have achieved as the game itself at the top of her list of ground has faced significant challenges that across every one of our metrics.” over the decades. Established in 1889, by priorities, Ms Matthews said her approach to being CEO involved articulating an 2011 the ground had become a victim of its Shattering the glass ceiling dated facilities and was in need of major inquisitive approach and transferring the leadership edge she gained while playing to redevelopment. Rubbing further salt into Professional sporting organisations around the corporate world. the wound, the Western Warriors – WA’s the world have struggled with male- peak male state representative domestic “People have a much stronger dominated structures and cultures. cricket team – was enduring its longest understanding of what a leader is now,” she Cricket is no stranger to this concept – success drought since it was admitted into said. according to the official WACA website, only the Sheffield Shield first class domestic “Back when I was going from playing into three women hold the top job at first-class national competition in the 1947-1948 WACA CEO Christina professional life, leaders were the people cricket associations around the world. In season. Matthews FAIM, General who yelled the loudest and were often Manager People and focusing on growing the game, the WACA the biggest bullies. I think the concept of Culture Carla Brayn, When the call for a new Chief Executive General Manager Operations and Facilities cont. on page 8 Joanna Coubrough, General Manager Game and Market Development Joanna #10 MARCH 2018 Davies. Image: The West AIMWA.COM 7 6 Australian. COVER STORY Challenges are cont. from page 7 amplified when you are in a has created and nurtured an inclusive than telling people what culture while breaking away from the they should be doing.” male-dominated traditional structure. During her stint at Cricket New environment National Cricket Census data revealed South Wales, Ms Matthews the WACA was a national innovator in its introduced more women because you are approach to making cricket more accessible into its events without asking unique – most of the for women and girls in 2016-17, with a 23 for permission or challenging per cent year-on-year increase in female anybody. people around you participation to 63,806. A key innovation “Now if you had said at the start, we have grown up just was the expansion of WA’s are going to involve more females Girls League to 44 teams across the state. assuming a man will in this and acknowledge women For Ms Matthews, another battleground here, people might have said ‘oh my do those jobs. has been the use of certain language goodness, what are you doing?’,” she throughout the cricketing world. In 2017, she said. made headlines by calling for male-centric “But you do it, the event is successful and cricketing terms such as ‘batsman’ and “There’s a lot of talk about career and how it you just move on. That’s been something I ‘12th man’ to be dropped. tends to have a financial overlay,” she said. have been able to do.” “How do you make the most money? How “Those traditional terms that people say are Leadership on all fronts do you secure yourself for life? My view non-sexist and generic in our language, are is kind of the opposite because if you are inherently sexist,” she said. While batting averages, strike rates, doing what you love, all those other things “It’s about starting a discussion about dismissals per match and run rates can will come with it. be analysed by studying statistical data these things. For people of my generation “I tend to have a vision or an idea, and while I if someone calls me a batsman I don’t care, and scorecards, the qualities of a Chief Executive Officer can be harder to measure. might not be able to articulate the business but I care if someone calls a six-year-old side of it, I always have the confidence it is girl a batsman. How does it look to the kids They include an ability to project goals and visions to the rest of the team while going to work out, and if it doesn’t I’m going coming through who grew up in a different to learn something from it. age to us? exemplifying a drive to enhance the environment in which they operate. “I’ve always tried to be the best I can be “To the credit of the International Cricket and to encourage the same in others. This Council, it is looking at all those terms Epitomising these qualities over the course ADVANCED comes from being a player – it doesn’t and has changed a number of them now. of her career, Ms Matthews attributed her success across the corporate landscape matter how successful you are as a player, Language is important, and to say it’s not the next season you have got to be more is not putting yourself in other people’s and over her playing days to a conscious MANAGEMENT successful. shoes.” decision to always work in an industry she enjoyed. “Anything I have ever gone into, any team As an advocate for gender equality, I’ve ever coached or mentored, I have talked PROGRAM As a child growing up in , Ms the WACA has sought equal gender about raising the bar. representation across its management Matthews loved Australian rules football team. and cricket. Approaching the “final third” “Whatever environment you are in, ensure of her career, that passion hasn’t gone it’s a better environment when you leave it The senior management team today LEADERSHIP FROM anywhere. than when you came into it.” includes General Manager People and Culture Carla Brayn, General Manager A DIFFERENT PERSPECTIVE Operations and Facilities Joanna Coubrough and General Manager Game and Market Development Joanna Davies. Fully Residential Program Ms Matthews said it had always been challenging being in a traditionally male- Intake 1: 20-25 May 2018 dominated role, but she relished the Intake 2: 14-19 October 2018 opportunity to remove unconscious bias. “Challenges are amplified when you are in a As busy leaders and managers we rarely get the chance to male-dominated environment because you look at our leadership from a different perspective, at what are unique – most of the people around you we do each day and why we do it. have grown up just assuming a man will do those jobs,” she said. For more than 40 years, AIM WA+UWA Business School “Obviously the growth of the women’s Executive Education’s Advanced Management Program (AMP) game has been fantastic and more women has been a trusted pathway for professionals and managers coming into management of the game has wanting to take the next step in executive leadership. been a real turning point because of that diversity around the decision-making table. Take the next step, enrol today at execed.com.au “It’s a constant battle to make people For more information call us on +61 8 9383 8090 aware of gender issues without criticising or email [email protected] them, and I think that’s where I have been successful. I have tended to go through various positions I have had by demonstrating how to do things, rather

WA Premier Mark McGowan and Ms Matthews at Optus Stadium earlier this year after the 8 #10 MARCH 2018 ICC World T20 was announced as coming to Perth in 2020. Image: . INSPIRATIONAL LEADER

Senator The Hon Mathias Cormann speaking with Dr Shaun Ridley FAIM at AIM WA’s Inspirational Leader Series breakfast.

Senator Cormann THE said his political philosophy was one of survival – you can’t MAN run the race if you are not in the field.

By Jack McGinn

In work and life, Senator The Hon Mathias Flemish before practicing in a Belgian firm. The need to make money won out and the Germany between the end of the Second my first serious paid job in Australia was Senator Cormann said his political Cormann has always played the long game. Senator got to work persuading employers World War and the fall of the Berlin Wall working for a Liberal Senator for Western philosophy was one of survival – you can’t Addressing the ILS breakfast, Senator to give him a chance. showed the incremental impact economic Australia,” Senator Cormann said. run the race if you are not in the field. In the literal sense, the Western Australia- Cormann recalled a formative conversation policy could have on a society. based Federal Minister for Finance, in Flemish with the owner of the law firm, “I wrote letters everywhere,” he said. “Later I moved on to pursue other careers, “Sometimes we avoid making decisions or Special Minister of State and Leader of It’s an experience he passionately draws including in the private sector working for locking things in because we want to hang which resonates to this day. “I wrote 350 to 400 letters asking for an the Government in the Senate, has come on to this day, having referenced the wall’s HBF, but maintained my involvement in the on and wait for a 100 per cent outcome, “His son was the boss at the time and all of opportunity and essentially suggesting further than most to get to where he sits fall in a speech to the Sydney Institute Liberal Party organisation. rather than say ‘well if we can get 80 or 70 us who started had to go see him,” he said. that I could add value to businesses or today. in August 2017 when cautioning against or even 60 per cent now then we survive, we organisations, wherever they were. “At some point around 2006 or 2007 a “I’ll never forget what he told me, which was chasing the socialist ‘politics of envy’ he live to fight another day and we get another From a working class family in the small, vacancy came up and I looked around ‘being right means nothing. The only thing “Invariably the responses came back saying believes are pushed by Bill Shorten and the crack at getting closer to the ultimate German-speaking Belgian town of Eupen and thought ‘I think I could be as good as that matters is whether you can convince ‘all very interesting, but no thanks’. Clearly Australian Labor Party. destination down the track,” he said. to a life spent between Perth and Canberra, anyone in this particular opportunity’ – enough relevant others that you are right the approach I had used was not working.” the physical long game is clear. The statement is embedded in his own past enough people said yes.” Senator Cormann acknowledged his – it’s worse to be right and not be able to Soon Senator Cormann found himself as a spectator in Germany in 1989. ‘robotic’ public perception with a chuckle But Senator Cormann’s overarching personal Senator Cormann’s appointment to replace persuade enough others that you are right, working the yards at Presbyterian Ladies and said his media persona owed to the philosophy – viewing life as a marathon and “For me as a second-year law student Senator Ian Campbell in 2007 was labelled than to be wrong’.” College. same theory of survival. not a sprint – recurred on more levels than having arrived in Germany in the two or whirlwind by The Australian, but in keeping one during the humorous retelling of his But when Senator Cormann migrated “I ended up working as a gardener, which three weeks after the wall came down, to with his overarching philosophy it proved “When I first went into parliament as a life to date at AIM WA’s Inspirational Leader to Perth following a holiday in 1994 – a was very bad for my ego at the time,” he think over an extended period of about 40 more marathon than sprint. young backbencher, Peter Costello said to Series breakfast late last year. move made based on the ‘excitement said with a laugh. years you had two sides on two different me ‘just remember son, when you speak and opportunity’ he saw here – he trajectories, and look at how it turned out,” to the media or do an interview you are “In business or in life generally, if you want “I was a qualified lawyer who had worked for discovered his qualifications and language Senator Cormann told members. Seasoned pro always two sentences away from political to sprint and get somewhere faster I find a law firm and here I was pulling weeds at skills counted for little, and his sphere of oblivion’,” he said. you get there more slowly,” he said. influence was smaller than ever. Presbyterian Ladies College.” “The thing about economic policy choices Having served in parliament now for a is they can be quite incremental – it’s when decade, and as Finance Minister since “These days people say ‘this Cormann fella, “I find if you pace yourself and adopt a The Senator said his time at PLC brought “I was advised by the Legal Practice Board you look back over an extended period of 2013, the distinctive Senator Cormann has he’s such a robot! He’s so disciplined and frame of mind where you view it as a about reflection and the realisation at the time that having essentially already being on a trajectory that you realise the developed a reputation as a negotiator never puts a foot wrong’ – it’s because if marathon, you actually end up progressing of another set of skills which could be been at university for six years I’d have to massive impact it can have.” and problem solver – something he said he faster – that’s my personal experience.” I say something wrong I’m going to die, go back to study for another year-and-a- transferred to the Australian context thrived on. Inspired by what he saw, Senator Cormann politically speaking.” On the surface, the marathon theory belies half full-time,” he said. without regulatory barriers – at least after dabbled in local politics during his early He has been integral to the government’s the seemingly swift emergence of the January 26, 2000, when he forfeited his True to the marathon, Senator Cormann 20s, working for politicians, including Senator, whose measured performance Senator The Hon Belgian citizenship to become an Australian financial policy over a difficult economic is yet to set a foot wrong. A story of hard Mathias the Premier of the German-speaking period and has become one of the most work, discipline, persistence and self-belief, has helped quickly build a public profile Cormann. citizen – a fact with which he is jovially community in Belgium. since his Australian political arrival in 2007 transparent given the controversy which recognisable figures in Malcolm Turnbull’s there appears to be plenty of distance left and subsequent promotion to the Finance has engulfed the nation’s 45th parliament. Tired of pulling weeds, he decided to cabinet. to run. Minister role in 2013. leverage this experience in Australia. In truth, as is so often the case, the ascent Second wind He joined the Liberal Party in 1996 and was far from smooth. It was full of the between 1997 and 2000 worked as a Chief challenges that come with relocating Like so many growing up in Europe during of Staff to the WA Minister for Family and halfway across the world on a whim. the 1980s, Senator Cormann’s upbringing Children’s Services. He was a senior adviser Unusual for an Australian politician, the was influenced by the fear of a third world to Premier Richard Court from 2000, before Senator didn’t even speak English for the war breaking out as a result of the Cold War deciding to make the jump to the federal first two decades of his life. – the impact of which would come to define realm. his political views down the track. It wasn’t until his 23rd year, when he spent a True to form, it didn’t prove a simple year on exchange at the University of East He recalled with a chuckle driving a 1974 transition to make. Senator Cormann Anglia in Norwich, England, that the now Volkswagen Polo 600km from Namur in knocked on the door of then Federal 47-year-old picked up the language. Belgium to Berlin in 1989 following the fall of Senator Chris Ellison in 2001 and offered the Berlin Wall. to work for free, before jumping to a paid It was his fourth language, having spoken position when a vacancy opened up. German at home, completed high school in Then 19 years old, Senator Cormann said French and the majority of his law degree in the contrasting fortunes of East and West “That was all very good and it meant

Award presentation for Senator The Hon Matthias Cormann. Photographed at the residence of the German Ambassador to 10 #10 MARCH 2018 Australia, January 30, 2018. Image: Bradley Cummings. AIMWA.COM 11 FELLOW Q&A GENDER DIVERSITY

...with WARREN KERR AM FAIM BROADENING

By Cassie Gunthorpe speaking and the ability to model the organisation’s philosophy. Having spent equal portions of his Name someone you have admired career in the public and private sectors, throughout your career and why? working in both architecture and BOARDS health-related professions, Warren One of the greatest leadership learning Kerr AM FAIM has gained an insight experiences of my career was being invited into the different management to attend a workshop with Professor WA Women’s Interests Minister styles that work in a diverse range of Barry Posner, co-author of The Leadership By Jack McGinn Simone McGurk MLA. organisations. Challenge. While many speak about leadership based on anecdotal experiences, Following the completion of his Barry is one person who has rigorously An online portal launched in support of the “A number of corporates and leaders Warren Kerr AM FAIM. architecture degree at The University researched why some leadership traits work Western Australian State Government’s understand that by having a diversity of GOVERNMENT BOARD election commitment to gender equity on views and people challenging a prevailing of Western Australia (UWA), his early and uses factual evidence to justify his teachings. government boards and committees by way of looking at a situation, you actually TARGETS BY STATE work in designing hospitals led him to 2019 was well received in its early months, as the Year of the Built Environment and get better results,” she said. complete a masters degree in health What has been the biggest challenge according to Women’s Interests Minister, New South Wales: seeing every state appoint a government OnBoardWA is in line with other state administration at The University of you have faced in your career and Simone McGurk MLA. architect was a very pleasing outcome. governments in Australia which have Goal of 50 per cent women in senior New South Wales. This resulted in how did you overcome this? OnBoardWA was launched by Minister implemented various initiatives and targets government roles by 2025. Achieved 41.2 opportunities to work in managing the Following the completion of my term as McGurk, who also holds the Child Protection, per cent female representation on boards Following my appointment as the in recent years. delivery of healthcare services before the National President of the Institute of Prevention of Family and Domestic Violence at June 2016, according to 2017 Women in administrative head of the repatriation While the merits of diversity quotas and returning to architecture to apply that Architects, I established a mentor scheme and Community Services portfolios, and NSW Report Series. hospital system (at a time when it targets have generated significant debate, knowledge in the planning and design for young architects. To see these young Premier Mark McGowan late last year, comprised 16 hospitals around Australia), Minister McGurk said deliberate efforts Queensland: practitioners respond to new challenges, offering interested parties the chance to of major health facilities. I was asked to implement the 180 needed to be made in the political setting Aiming for 50 per cent women on boards commence enhancing their expertise, upload their details, interests and CV to a recommendations of the Brand Review by 2020. Gender Parity research report Along the way, Mr Kerr has been elected begin developing their leadership skills and register connecting them with government to affect change and remove subconscious aimed at integrating the repatriation bias in the selection process. released in October 2016 showed 39 per cent as a State and National President of the start to realise their potential has also been board and committee positions. hospitals into the state health systems. extremely satisfying. female representation at that time. Australian Institute of Architects, State Open to all people interested in pursuing “The reality is we relate to people who are and National Chair of the Australian Given the substantial organisational What traits make a good leader in such opportunities, the register received like ourselves,” she said. South Australia: Council of Built Environment Design changes involved, this required the use your opinion? 550 applicants in its first three months. Two “If we accept that a diversity of views Set a target of an average of 50 per Professions, ACT President of the of every leadership skill I possessed. I thirds of these were women. around decision making enhances cent women on government boards successfully carried out this task by utilising I personally believe a leader needs to and committees by 2014, with a view to Australian College of Health Service Speaking to Leader, Minister McGurk said deliberations and we understand we all participative management arrangements, exemplify the values he or she espouses. maintain the ratio thereafter. Had 48.4 Management and as the Warden of the portal was designed to facilitate the have a bias in favour of people who are like becoming a good listener, creating a Persistence must be one of these. per cent representation of women at awareness of candidates and those in charge us, then you have got to make a deliberate Convocation for UWA. collaborative vision and initiating feedback However, one aspect I have found of making appointments to government attempt to crack that open and create November 2017. mechanisms that allowed us to evaluate compelling but often overlooked is the a diversity of views, otherwise it doesn’t The skill sets and knowledge Mr boards in line with its election commitment. Tasmania: the reactions to alternative strategies impact of doing what you say you are going work. Kerr gained in these roles have been before they were implemented. to do. Many people still appear surprised by “When we have been sitting in cabinet and Set a target in 2015 of 50 per cent fundamental in undertaking his current a person who actually follows up and does looking for appointments since we were “This is a problem broader than representation across government boards What has been the highlight of your position as the National Director of what they stated they would do. sworn in, we have often had feedback from government committees and boards, it’s a by July 2020. Reported 40.1 per cent career to date? departments and people giving us names problem the corporate sector is confronting representation in September 2017. health projects for Hames Sharley, Your advice for emerging leaders? for boards and committees that they are as well.” a national practice of architects Victoria: Leading the Hames Sharley project team struggling to find women interested in and planners operating throughout I would always encourage emerging leaders The corporate outlook for boardroom Set a target of 50 per cent female working on the planning and design of Fiona positions,” she said. Australia. Stanley Hospital in collaboration with our to extend themselves outside their comfort gender diversity is somewhat different government board representation in March to that of government, with the ASX 200 joint venture partners Silver Thomas Hanley zones. I found I gained excellent experience “We wanted to challenge that view by 2015. Achieved this goal in February 2017. Mr Kerr spoke to Leader about the and Hassell was a professional high point for leadership roles in my business career saying, ‘we think there’s a huge number hitting a record high of 26 per cent female lessons learned from working in these in my career. However, being appointed by becoming actively involved in a number of women out there who are not only representation at the end of 2017 and the Western Australia: different fields and sectors and how to as a Member of the Order of Australia for of professional, non-profit and community interested, but very capable of filling these Australian Institute of Company Directors Targeting 50 per cent female apply them in a leadership context. services to the profession of architecture organisations. These organisations are roles’. (AICD) targeting 30 per cent by 2018. representation on government boards by the end of 2019. Had achieved 44 per cent at and contributions to the planning and always looking for someone to take the “We set up the portal where anyone Minister McGurk said she was enthused by What has been the greatest launch of OnBoardWA in September 2017. design of major health facilities has initiative and therefore provided leadership interested can put their name and CV her interactions with business peak bodies leadership lesson you have learned? opportunities in a supportive environment. certainly been the highlight. forward and outline the industries and areas and individual companies in the area, and Federal: they are interested in.” applauded the work of the AICD. The ability of great leaders to inspire, to What is the most rewarding aspect of Because the only motivation for those who Committed to a diversity target of 50 per create a vision that motivates everyone in your career? take on tasks in such organisations is their Minister McGurk said broad perspectives “We want the best outcomes for cent over all, with women and men each that organisation to seek to do their best belief in the vision and purpose the leader were critical in the decision-making process businesses and our community, and if holding at least 40 per cent of positions at and pursue excellence. To be successful, I have enjoyed being an advocate on behalf has outlined, it provides excellent training in and would only be improved by increasing we don’t want to get left behind we have individual board level, in July 2016. Women I believe great leaders require energy, of the architecture profession. Persuading how to best motivate people to follow your the diversity of boards through initiatives to draw on all the talent throughout our held 42.7 per cent of Australian government enthusiasm, passion, confidence in public all Australian governments to declare 2004 lead. such as OnBoardWA. state,” she said. board positions at June 30, 2017.

12 #10 MARCH 2018 AIMWA.COM 13 WORKING STRUCTURES

Do you find it difficult to take ultimately lose their a day off without looking at job when technology or your work phone or emails? something else catches up Are you making decisions all with them.” day every day for every little There are many ways a task or query? Do you feel company can test its work the need to check in on team structures to check if it members more than once a has irreplaceable people in week? place, but the easiest way If you answered yes to any to identify this is when an of these questions you employee goes on leave. could be well on your way to Irreplaceable people are being irreplaceable in your required to work even organisation. It's good to be when they are not at work While this might typically – for example, to approve be viewed as a good thing, requests, answer questions the ramifications of being or respond to emails. If a irreplaceable could actually company can implement be extremely damaging to backup plans to alleviate an both an individual’s career employee's absence, this is and the organisation he or replaceable a great way to start working EXECUTIVE she works for. towards a replaceable working structure. Finance and business author By Chris Thurmott Rudolph Rosenberg recently “Organisations have so DEVELOPMENT wrote an article on this much to benefit from having issue on his blog rudolphrosenberg.com, “It’s scary when you know how fast people replaceable-minded employees that they presenting two major downsides to being can leave a company, willingly or not.” should embed it in their company culture,” COURSE (EDCO) 2018 irreplaceable. For Mr Rosenberg the solution is simple; Mr Rosenberg said. The first – it could be impossible for a boss you should become so good that you are Replaceable working structures are more to imagine somebody else doing your job, replaceable in your organisation. common than might be perceived. Most thus potentially restricting future career successful large organisations will have growth. “There are many advantages to being replaceable,” he said. such a structure in place, consciously or The essential program “How likely is it a boss will help you to move not, because it would be almost impossible on if you are solely responsible for the role “It forces employees who have that to run an organisation with hundreds or for Executives progressing you are in,” Mr Rosenberg said. replaceable mindset to focus on their role, thousands of people without tools and their company and how to build a resilient processes geared to withstand turnover. into a general management role. The second downside is the job depends system around them that’s not dependent entirely upon one person, which is quite on any one person. “I spent 11 years at Dell, and from the risky for an organisation. If that person moment I joined to the moment I left chooses to take an extended period of “It’s also a big advantage for the employee, almost everyone had left and been leave, falls ill or decides to exit the company, allowing him or her to automate or optimise replaced,” Mr Rosenberg said. “This has not that could create a potentially catastrophic low-level activities using tools or processes impacted the company in any significant hole to fill. and generate time to focus on high value- way.” added activities. “For example, imagine you have a very If a company or a person discovers there skilled and knowledgeable employee,” Mr “Leaders are not looking for people who can are bottlenecks – those who are making Rosenberg said. perform tasks faster or better, they look for themselves irreplaceable in the organisation ENROL TODAY people who can solve problems.” “If you are too dependent on him or her, the – there are ways this can be mitigated, For more information or to book day he or she leaves you potentially go back Although there are obvious positives, it can though it might take time to successfully call +61 8 9383 8000 or visit at aimwa.com. to square one on the topics handled by that be daunting for somebody to make that implement. person. leap and consciously make themselves One way to alleviate a bottleneck is through replaceable in a job. For it to be a truly the implementation of new software successful strategy there needs to be a solutions. Mr Rosenberg said there was a belief that what they are doing will not bigger share of manual work that could be result in them losing their job. automated through software solutions, and “Many people think if you are replaceable this share grew every year. you are useless and therefore you are “Replacing manual work with software going to lose your job, so many prefer to not only helps organisations be more go the irreplaceable route to preserve their productive, it forces standardisation of position,” Mr Rosenberg said. practices and a better definition of the rules “In truth, with time it’s the exact opposite in place,” he said. that happens. “The second way to alleviate bottlenecks “Replaceable people bring innovation and is through process re-engineering, where get promoted often, while irreplaceable you define resilient processes that can people hold back on innovation and withstand change.”

14 #10 MARCH 2018 Rudolph Rosenberg. COMBATING CYBERCRIME PROFESSIONAL MEMBER PROFILE BEINQUISITIVE ABOUTCHANGE

By Sandra Argese

MailGuard CEO Craig McDonald (left) with corruption expert Tony Warwick at an AIM WA leadership event. By Jack McGinn How should companies adapt to changing management roles across banking and Manager Transaction Banking. dynamics in a business environment? telecommunications industries, Ms Barnes’ With change clearly woven throughout her career has been anything but average. The world of cybercrime has changed to follow. This is a question Telstra Director Central career, approaching new fields has never West Janet Barnes GAICD EMBA FAIM must been a problem for Ms Barnes. dramatically since the attack which inspired Attacks like those conducted by the FACTS AND FIGURES Currently the Telstra Co-Chair of the answer on a daily basis. the creation of online security service infamous CryptoLocker ransomware, Regional Advisory Council, Ms Barnes’ “Change is daunting for us all, be it on a MailGuard some 17 years ago. which encrypted companies’ systems and A 2015 study by Intel Security found With many shifting to on-demand responsibilities span dual strategic pillars business, personal or professional level,” she At the time, a computer virus which blackmailed management to pay a sum 97 per cent of people globally had streaming services such as Netflix, the role – looking after retail sales and distribution said. and Telstra’s local market leadership. Ms infiltrated the then business of MailGuard to regain access to their own networks or trouble identifying a phishing email. of the telecommunications industry today “As an incoming leader, surrounding Barnes also sits as a Member of Founder and CEO and self-confessed ‘non- information, continue to do the rounds and is a prime reflection of changing consumer yourself with great people helps provide AIM WA’s Advisory Council, having worked techie’ Craig McDonald wreaked havoc are increasingly nuanced. Ransomware is A 2016 Verizon study revealed 30 expectations and trends. invaluable context and insight into the inner as Westpac Premium State General by essentially destroying the company’s often specific to the individual business, The ways in which we consume and workings of the business. It’s this insight per cent of its clients got lured into Manager (Western Australia, South Australia expensive computer hardware. scanning your files to establish the size of digest data have rapidly shifted with the which highlights what is working well, your organisation and tailoring the ransom clicking on a phishing email, an and Northern Territory), Commonwealth The virus stifled the company’s ability to advancement of technology. where there is room for improvement and amount to it. increase from 23 per cent in 2015. Bank State Manager Transaction Banking potential opportunities. communicate with its clients locally and Deloitte’s Media Consumer Survey 2017 Then there’s CEO ‘whaling’ and fraud – a (WA, SA and NT) and St George Bank State abroad, and started a conversation which revealed over a third of people expected “When entering a new industry, as with social engineering form of attack which It’s estimated that 100 billion spam led to the formation of the cloud web and they would get most value out of using any business, you need to be aware of the targets senior management. email security service. emails are sent daily worldwide, social media to keep up to date with macro factors and be able to make quality While the inconvenience and financial Mr McDonald said CEO fraud attacks were according to Mr McDonald's book, breaking news in the next three to five I’ve always business decisions. implications of a cyberattack in 2001 up 300 per cent over the last two years and while 60 per cent of small to years. “Leveraging the expertise and talent went further than infecting your computer admired leaders were hugely detrimental, they pale in The report also found television habits were around you means you don’t have to be a network with malicious software. medium-sized businesses that comparison to the increasingly complex changing, as people who considered it to who are genuine subject matter expert and can readily close and sophisticated range of criminal activity “CEO fraud is where a cybercriminal and experience a cyber attack are out of be their preferred device for watching sport the knowledge gaps and make informed MailGuard protects against in 2017. their network have collected enough business within six months. dropped 55 per cent in 2016 to 45 per cent and authentic. decisions in a shorter time frame. “It was death to the computer back then intel on you and another person within in 2017. It’s about being “I’ve always admired leaders who are your finance department, and an email – pretty well a case of pick it up, throw it in “We want more flexibility, and convenience, genuine and authentic. It’s about being real purporting to be you is sent to the financial the bin and start again,” Mr McDonald told and we literally want it at our fingertips,” Ms real and connecting and connecting with people. Hiding behind person requesting a transaction be made,” AIM WA attendees at a recent cybersecurity POPULARITY CONTEST Barnes said. with people. a title doesn’t enable you to connect with workshop. he said. the people that matter the most, and when Handling shifting customer expectations Such attacks are carried out following you are trying to draw the best out of an “Today they don’t want you to throw and habits was about inquisitively extensive research and planning by the Well-known and trusted organisation and unlock potential, your your computer in the bin. They want your approaching these changing dynamics as a criminal and usually take place over the brands such as PayPal, Netflix, people are the key.” money. The more intel they can grab, the leader, rather than being fearful of what the course of five or six emails, costing millions more cash they can grab, the more alive Telstra, eBay and the Australian change might bring, according to Ms Barnes. With constant pressure to successfully they want you to be. of dollars with little means of recovery. ride the wave of change, Ms Barnes said Taxation Office are among “We all have a degree of apprehension “The language is the way you engage – she tried to stick to some core values as a “Times have changed in that 17-year those favoured by criminals towards change and uncertainty,” she said. window.” they may have even dropped a Trojan leader. attempting to scam the public. “Being open to change from a business on you earlier just to have a look at your “A wonderful coach once provided some A reflection of the changing times, Mr context not only helps you identify new inbox and how you talk to people in your great advice – never lower your standards, McDonald last year launched his first book, opportunities, but risks within your business,” Mr McDonald said. expect others to lift theirs; and leaders don’t Surviving the Rise of Cybercrime: A Non- existing strategy. Technical Executive Guide, alongside the “Are you a writer or a two-word person? It’s run,” she said. “For businesses such as Telstra, we are Minister assisting the Prime Minister for all information targeted as part of a bigger THREE KEY TAKEAWAYS “When we are faced with a significant level seeing an ever-increasing demand for Cyber Security Dan Tehan at Parliament game.” of change and uncertainty in business, data and content. Customers want more House to an audience of around 80 leading With cybercrime continually evolving Slow down when clicking on emails. people will look to their leaders for comfort, value, and this is not necessarily price- cybersecurity experts. and posing such a dire risk to business, stability and guidance. It’s important to related; it’s about having the flexibility Mr McDonald said the phenomenon had Take the time to type a web address maintain a level of steadiness so others are Designed to be read in an hour, the and convenience of the services they become a significant leadership issue for able to rely on you during periods of change. book highlights the sheer level of global into your browser, rather than clicking personally value. business and needed to be understood by information transfer – 270 billion emails and a link in an email or text message. “People are the key to a successful one zettabyte of data (a figure 3000 times all – even the ‘non-techies’. “Meeting these and other changing business. Retaining and developing top business dynamics is a challenge many greater than the entire Netflix catalogue) For a free download of Surviving the Rise Use your own data, rather than using talent is a challenge for all leaders, and this were sent each day in 2017 – and offers of Cybercrime: A Non-Technical Executive businesses and industries face daily.” in itself presents a significant opportunity advice and education for business leaders Guide, visit www.mailguard.com.au. other wireless networks. Delving into myriad operational and senior and advantage.”

Janet Barnes GAICD EMBA FAIM. 16 #10 MARCH 2018 AIMWA.COM 17 Gender balance and FELLOW OPINION PIECE diversity equals

Flexibility SMART in the workplace is a substantial BUSINESS issue for By Wesfarmers Chemicals, Energy & Fertilisers CEO Ian Hansen FAIM women – Iceland is known as a country of contrasts; at each level of the organisation, there is engineering but also fire and ice. With a population of some more to the solution than a target. Our and trades, 320,000 it is small in size, but rich in history commitment to pay parity, for example, but if we for men. and culture. It’s also one of the most includes an annual remuneration review to are to increase successful economic turnaround stories of ensure men and women are paid equitably representation of our time and a case study for the benefits for the same roles. women in our workforce, of gender balance. Flexibility in the workplace is a substantial and leadership roles in particular, we need to Iceland was one of the worst-hit economies issue for women – but also for men. At build targets while also changing culture. during the 2008 global financial crisis. The WesCEF we recognise flexibility for male This approach has not changed our blame was laid squarely at the feet of a employees is also needed if we are to commitment to appointment on merit, but male-dominated business culture seen effect social change and deliver true gender created a focus on attracting a more diverse as reckless, arrogant and irresponsible. balance. We have introduced practices range of talent. For each recruitment, Recognising the risk, changes were made that support part-time work, job sharing managers are encouraged to reconsider role to add balance to decision-making in the and working from home options. We have requirements and whether some skills can corridors of power. continued to deliver to our customers be developed after hiring. and stakeholders while operating with Today, Iceland’s recovery is a great example We also review the language used to increasing workplace flexibility. of economic revival. While not yet at pre- advertise roles, as this is proven to be a GFC levels, since the recovery strategy Three years ago we started an initiative significant factor in attracting diverse and was put in place in 2009 Iceland’s annual aimed at encouraging male employees with quality candidates. Our recruitment team STRENGTH GDP growth rate has risen to 3.1 per cent – parenting responsibilities to adopt part- uses an app that measures the tone of higher than Australia’s – the employment time or job-share arrangements to support advertising language, offering guidance rate is over 80 per cent and inflation has increased participation in their families, as based on analysis of millions of job ads IN MEMBERS fallen significantly. Some of that success well as enabling their partners to return globally. is attributed to women taking up senior to work. Several of our male employees This has led to revising how we describe roles, challenging decisions and creating accessed part-time arrangements and the company, our pledge on diversity and alternatives to the male-dominant culture. continue to do so in support of their flexibility and, in general, the look and feel partners’ careers. These women were seen as interested in of the advert. We are also casting the net the long-term, sustainable growth of the To facilitate female careers in non- wider by accessing networks and using economy, bringing risk awareness and an traditional roles such as process technicians, a variety of job boards to ensure we are understanding that profit is built on social machinery operators, trade roles and attracting the latent pool of talent which and environmental stability. Iceland’s IT support, we altered our recruitment may not be actively seeking work. revamped tourism strategy, for example, processes. Employee turnover at WesCEF Finally, we also transparently report on is one area paying real dividends for the is very low, which means every recruitment recruitment progress and the numbers and economy. is an important opportunity to improve diversity and gender balance. proportion of women we have at every As CEO of Wesfarmers Chemicals, Energy stage. & Fertilisers (WesCEF), I’m very aware of In 2015 we introduced a requirement for the role of strong corporate governance 50/50 representation of males and females Over the past three years WesCEF has for publicly-listed companies in delivering for all interviews. Having this minimum had between 30 and 50 per cent female shareholder value. has presented challenges for roles in representation at the executive level and overall female representation increased 2.3 OUR MEMBERS ARE OUR I have been with the organisation for per cent in the year to November 2017. more than 35 years and have seen STRONGEST ADVOCATES male-dominated cultures over that Knowing gender balance and diversity is time, particularly in operational areas smart business, we want all our employees such as chemical/gas production and to expand their thinking and adapt their Help us spread the word engineering, but also at the leadership behaviours in support of all aspects of table. My experience has shown me a diversity, including gender balance. Introduce Professional Membership gender-balanced workplace is not only fair, A workforce that is as diverse as its to a non-member today and it’s smart business. We have been more customers and representative of its successful, with higher earnings growth and community can more effectively point them in the direction of better safety results, since we started to understand and anticipate customer needs focus on gender balance. and expectations, building good will and aimwa.com/professionalmembership While we have goals around gender balance reputation. That’s smart business.

Wesfarmers Chemicals, Energy & Fertilisers CEO Ian Hansen FAIM. AIMWA.COM 19 AIM WA EVENTS AND NETWORKING SCENE

AIM WA's Pink Panther Soirée Felipe Valle, Jonathan Inspirational Leader Series Almeida, Visagio Australia, 60th Anniversary Celebration Stuart MacNish, Sarah Baines, BHP Iron Ore. Federal Minister for Finance, Special Minister Members and guests celebrated 60 years of of State and Leader of the Government AIM WA in style at The Pink Panther Soirée in the Senate the Hon. Mathias Cormann addressed AIM WA’s Inspirational Leader special anniversary event in December. Series breakfast late last year, explaining With a jewel thief in the midst, attendees why he saw his career as a marathon, not a helped Inspector Jacques Clouseau identify sprint. The Phantom and secure the world-famous The Pink Panther Soirée. Pink Panther diamond. Images: The Scene Team.

Jenny Allen FAIM, Foundation for the WA Museum, Paul Jamieson, WA Super, Richard Jose, Gary Martin FAIM, AIM WA, Hon. Albert Jacob, Andrea Candy, Zipform Digital. Mayor.

John Barrington FAIM, Barrington Consulting Group, Louise Kelly AFAIM, Louise Kelly Consulting, Craig Kenyon, Caravan Industry Association WA, Dr Shaun Ridley FAIM addresses members. Winsome Cham, Renato Lazaro AFAIM, Visagio Australia, Peter Clarke, METS Ignited, Annie Menezes, Visagio Australia. Alison Gaines FAIM, President AIM WA, Warren Kerr FAIM, Hames Sharley (WA). Greg Mohen, Kott Gunning Lawyers.

Professional Sundowner Series

Professional speaker Gihan Perera AFAIM kicked off the Professional Sundowner Series for 2018 with an amusing and interesting look at what the future holds for businesses globally. He spoke about his six potential disruptors in business and gave advice on how to cope with and combat them. Lana Snook AIMM, Karike Martin, Independence Group NL.

Liz Edgar FAIM, Synergy, Robynne Walsh FAIM, Phoenix Academy, Amalia Monaco AIMM, Admedus Biomanufacturing.

Professor Garry Martin FAIM and guide dog in training. Inspector Jacques Clouseau, Susanne Reilly, Matthew Sharp AIMM, WA Police.

Mark Rheinberger AFAIM, Inspirations Paint, Steve Mark Kelly AFAIM, Wizard Training Solutions, Jacki Hewson, Starling FAIM, Meta Management Group. Catholic Education Office of Western Australia.

Michael Chiera, Sacred Heart College, Kyle Hodges and John Monaghan, Independence Group NL, Lucie Rice, Sacred Heart College.

Inspector Clouseau, Monica Doyle AIMM and Mick Jones aka “The Phantom”. Emily Creer AIMM, Brownes Dairy.

Anna Cantoni, RAC Group, Sandra Toby AFAIM, Toby Creative – Branding & Marketing, Alex Greig AFAIM, RAC Group, 20 #10 MARCH 2018 Tanya Kay AFAIM, Kott Gunning Lawyers. Jay Opdam, RAC WA Holdings. AIMWA.COM 21 DATA-DRIVEN DECISION MAKING

According to PwC’s Global Data and Analytics Survey 2016, which surveyed 120 Australian business leaders and more than 2100 leaders globally: 61 per cent 29 per cent Budget constraints of Australian organisations of organisations globally used and the TO THE admitted their decision- data to predict what would lack of courage BACK making process was happen in the future, only somewhat guided by data. compared with to ‘do something different’ hindered the way Australian 20 per cent business leaders approached 39 per cent of Australian organisations. decision-making. By Jack McGinn of Australian organisations FUTURE used analytics tools to look 27 per cent Australian leaders embraced back and discover analytics more than their what went wrong, while just of Australian organisations rated their decision-making as global counterparts when it Moore’s Law is a theory first penned by Plenty has happened in business and The message to business leaders who wish five per cent ‘highly’ data-driven, came to Intel founder Gordon Moore in 1965 which technology since the data was released, to get on board and fully capture the data compared with states that computer processing power but Mr Studley told Leader Australian opportunity is two-fold – recognise digital used data and analytics to increasing doubles every two years. businesses were still lagging behind global and business are one and the same and understand what actions formulate a plan to harness its potential. 39 per cent globally. Amara’s Law is a theory first penned by peers when it came to data analysis driving should be taken in the future market share American Futurist Roy Amara in the 1970s decisions. In line with the early hype cycle outlined – 8 percentage points lower and spearheading which states humans tend to overestimate “We are still very much doing diagnostic by Amara’s Law, Mr Studley said a number than the international figure. Australian businesses across cost-out initiatives, the effect of technology in the short run work with our data, and probably less of businesses jumped on the big data all industries were more likely and underestimate its effect in the long predictive work,” he said. bandwagon years back without a clear but weren’t as convinced as run. business plan of attack. to use analytics to their international peers that “We are using our data and tools to uncover When it comes to using data to drive Australian business leaders diagnose a problem after data and analytics would drive what happened and potentially why it still prioritised gut feel the event than to steer their decisions, Australian business leaders are happened, but Australian businesses are Part of the challenge for shareholder value. overwhelmed by the former and immersed in my view yet to step over into this new and experience over data- course, compared with their in the latter, according to a local expert. paradigm, which is using information to traditional Australian driven decisions. international peers. PwC Australia Data & Analytics Lead predict what will happen next and what businesses has been Partner John Studley was part of the we should do about it – that’s a change keeping up with the rate team which in 2016 released the Big I expect to see in the next 24 months.” Decisions report, surveying more than 2100 of technological change There’s little question most work out what those things are and then go the trough and revolutionised century-old Mr Studley said while the emergence of executives globally on how they saw data businesses capture data digitally in outlined by Moore’s Law. back and find the data and technology that business models refined to great effect smarter technologies might enable better as a decision-making tool. some capacity – from inventory actually allows us to solve that’. by investing in data analytics to drive decision making, they wouldn’t overtake systems which track stock, to decisions. The insights of the survey in the Australian “It’s not technology-led, it’s business- the role of the leader in making decisions. context were telling – while 39 per cent of automated trucks and digital payslips. Mr For many this resulted in overwhelming led – organisations that have taken For those who have not yet emerged from “The combination of using algorithms and Australian organisations surveyed said they Studley said all businesses were now digital information overload and a ‘trough of that approach have typically been able the trough, it seems to be a case of the machines to help augment what you are used analytics to look back on past events, enterprises, but were not all using this to disillusionment’, dismissive of what was a to accelerate in a much more focused sooner the better. doing is very important, but the human the fullest. useful business tool. just five per cent were using it to drive way. It’s not only the digital natives, but “In five years or 10 years’ time we will look element is very important too,” he said. future decisions – a figure eight per cent Part of the challenge for traditional “What we have seen in the past is a lot traditional businesses which have been back and wonder why we weren’t utilising “If you are heading to a restaurant your lower than the global average. Australian businesses has been keeping of companies have started with the very successful.” data more aggressively, because it’s so phone’s GPS will give you directions on how up with the rate of technological change technology,” he said. Mr Studley pointed to examples of Ford obviously part of everything we do,” Mr to get there more effectively, and if you outlined by Moore’s Law. “They have looked at their enterprise and Union Pacific in the US, which avoided Studley said. divert to pick up a friend along the way the assets for technology “The investment and decision cycles “Whether it’s breast cancer screening; GPS will adjust and give you an alternative and started to build new of most organisations are probably whether it’s for imaging a genome to help route – that’s what I’d call assisted warehouses and cloud slower than the rate of technological someone with multiple sclerosis get the intelligence, where the machine is helping advancement – certainly when it comes infrastructure and got you do something you were already doing part of the way down best treatment option; whether it’s design to the big strategic choices they make,” Mr yourself, just in a better way than you the path only to realise of smart buildings to make them efficient – Studley said. would have done on your own. they are not sure what data will become so much part of business “Operationally they may be able to work they are building it for. decisions it will just become obvious that “That said, if a tree were to fall across the in shorter product lifecycles, but most it’s the right thing to do.” road, you would stop. The GPS wouldn’t “The smarter ones organisations generally feel they now have know it was there and you would make are now circling back more data than they know what to do with, Gut and experience still critical that decision yourself. and saying ‘well and they are struggling to cope with that. hang on, what does PwC’s Big Decisions survey found Australian “There is always room for the human “Some of them are finding it difficult a business actually business leaders were more likely to element in most applications in to know where to start because the need to be prioritise gut feelings and experience over mainstream business, at least at this John Studley. technology is changing so rapidly.” successful; let’s data when making decisions. point.”

22 #10 MARCH 2018 AIMWA.COM 23 PULSE SURVEY

AIM WA PULSE SURVEY 21 JUNE 2018

The first AIM WA Pulse Survey for 2018 indicates there is huge underutilised capacity in Western Latest PULSE Survey Australian organisations. Regardless of which sector you are from, improving the quality of signals it’s time to supervisors and enhancing your systems and processes could offer significant payoffs. So rather than looking for some innovative 'out of the box' thinking, it might be time to look think INSIDE the Box. inside for the next productivity gains and performance improvements. WILL YOU JOIN

of respondents said they could felt there was WA BUSINESS LEADERS? said they were give at least excess capacity not working at 30% more in other parts of 71% 100% capacity 24% 84% their organisation REGISTER TODAY > ceosleepout.org.au

Where might the remedies lie?

felt their productivity would increase felt their productivity would increase if if the quality of supervision in their the quality of the systems and processes 51% organisation improved and 64% in their organisation improved.

Young people present an extra opportunity. Senior managers – special insight or out of touch? The people with the most to give are those under 35. The most positive demographic were senior managers and CEOs. They were Only 15% 8% more likely said they were working at to say they were full capacity and one third could working to offer30% extra capacity or more. 100% capacity and 9% more likely to say there Some of the reasons for this: What would change this? was no excess capacity in their “No incentive scheme, no regular pay reviews, “Improve the culture and making organisations. no celebration of success.” people (management) accountable. An IT system that works.” Either they have some special insight “Lack of career development, training, mentoring, into the performance of their people, opportunities…put up and shut up attitude.” or they are missing huge opportunities within their teams. Similarly, those in HELP BREAK THE CYCLE OF non-supervisory roles were well able to give at least below the overall average with 30% more Whilst not overly surprising, the PULSE SURVEY results do provide 41% a striking reminder of the productivity benefits of having skilled managers and leaders, plus a disciplined approach to refreshing your organisations systems and processes. HOMELESSNESS Please call AIM WA on 9383 8000 if you would like to discuss 24 #10 MARCH 2018 how you can get more from your people.

2018-02-01_AIM_CEOSO_FullPage_255x325mm.indd 1 1/02/2018 5:13:34 PM PINNACLE AWARD PROFILES A very satisfying journey Staying Power Emerging Business Excellence – Earbus Foundation Marketing Excellence – RAC WA

Paul Higginbotham. By Chris Thurmott By Chris Thurmott organisation that gives back,” he said. are motivated primarily by profit for shareholders.” What do the Reading, Writing Hotline, “The role of this campaign was to create a As a charity, The work Earbus does for Aboriginal children period a principal from one of the local Carlton Draught, Vegemite and Weet-Bix unified platform across all RAC businesses Mr Pickworth was keen to point out how one of the takes it to some of the most remote parts schools noted a 900 per cent improvement have in common? to clearly connect RAC members and all proud he was the RAC had picked up the hardest tasks of WA, and with that comes some fairly in the number of children being able to read Western Australians to why it’s better to be Marketing Excellence award and praised the They have been the beneficiaries of to achieve is tricky challenges. at a grade level or above. an RAC member. Not only because of all the selection criteria used by AIM WA and the memorable marketing campaigns. Phrases the fine balance benefits of membership, but how RAC gives awards judges. “From 48C heat in Marble Bar to flooded “The impact of ear disease on educational such as ‘happy little Vegemites’ and between being back profits on behalf of members to the “Many other marketing awards are based rivers and roads in the wet and flat tyres attainment of Aboriginal children is ‘Weet-Bix kids’ are part of the Australian commercially WA community.” on creative aspects and short-term on dirt roads, it can be tough out there,” Mr profound – kids who can’t hear can’t learn,” vernacular and highlight the importance of viable and retaining impact, but the Pinnacle award recognises Higginbotham said. Mr Higginbotham said. a successful marketing campaign. Being a private company, the RAC does not a charitable core. have any shareholders. marketing leadership and effectiveness, “The work we do isn’t for everyone – it’s “So this is about giving a generation of Creating something so recognisable keeps It's no easy feat, but which is a more meaningful success metric certainly not for the faint hearted and I Aboriginal children the chance to achieve a brand front of mind and continues the The profits generated from the products picking up the award for for integrated marketing than creativity think our biggest challenge is recruiting their innate potential – essentially what and services provided by the company are Emerging Business Excellence campaign long after promotion stops. alone,” he said. people who are as passionate about this as should be their birthright as Australians.” re-invested into a number of initiatives at the AIM WA WestBusiness Pinnacle Not every campaign ends up this way, but that aim to create a better WA. Some of “Winning an award like this keeps us hungry we are.” With this Pinnacle award, Earbus can Awards in 2017 certainly gave the Earbus one that has ticked the boxes for success the more noteworthy include advocating to continue to do great work. It sets a now be referred to as a multi award- Foundation of Western Australia a fairly is the RAC’s recent ‘Power of Membership’ for safer roads, sponsoring the RAC Rescue standard to aim for each year in terms of winning organisation, having been named clear indication it was getting that balance campaign. helicopters managed by the Department marketing effectiveness. Community Group of the Year at the WA right. It validates us as a of Fire and Emergency Services (DFES) Regional Achievement & Community It was the first truly integrated RAC “The more effective our campaigns are at “Winning the award is important to us in and making transport more accessible and business and reassures Awards and as one of five finalists in campaign, running across all products and growing and engaging our membership, the a number of ways,” Earbus Foundation of sustainable for members. the WA Community Services Excellence services and rejecting all advertising and more we can ultimately give back to our Western Australia CEO Paul Higginbotham those who have Awards, both in 2016. Although this is good category norms as it highlighted what RAC “What makes RAC unique is we are a members and the WA community. said. supported us. recognition of how far it has come, Mr membership could do for its members member organisation with a business “That’s what drives us to do better “It validates us as a business and reassures Higginbotham sees the biggest challenge and the community, rather than trying to model that genuinely gives back to campaigns each year.” those who have supported us as a charity. as retaining this high status. actively sell any of its products. its members and the community,” Mr The $10,000 prize money donation was Pickworth said. “Winning awards for community groups is The company has been granted the This was one of the reasons behind the given to St John Ambulance WA on behalf RAC picking up the gong for Marketing one thing, but winning in an open business Luckily, Earbus has managed to recruit a opportunity to extend its services into the “We compete with many organisations of the RAC, further enhancing its support of Excellence at the AIM WA WestBusiness category for start-ups is another entirely.” number of highly dedicated staff members Kimberley in 2018 thanks to assistance from offering similar products, but they excellent charitable organisations. Pinnacle Awards. Going from its beginnings in a Wanneroo who have helped to produce amazing the State Government and Health Minister kitchen to picking up the Emerging Business results for Aboriginal children, such as a 75 Roger Cook, whom Mr Higginbotham said The campaign met three key objectives Excellence award in five short years says per cent improvement in the rate of ear had been very supportive of the work – improving brand engagement, driving as much as about the management of the disease in the Goldfields and a 60 per cent Earbus did. growth across RAC’s roadside assistance Earbus Foundation as it does about the improvement in the rate of chronic ear The $10,000 prize money donation and insurance products and retaining the service it provides. disease in the Pilbara. for Earbus went to Starlight Children’s existing member base. “The fact we literally started with nothing In the Pilbara, those results have been Foundation, with which it has worked The idea behind it came about because, and now we are receiving this kind of helped by a four-year partnership with closely since 2015 as outreach partners in despite RAC having a very large recognition is extremely satisfying for us,” Wirraka Maya Aboriginal Health Service, the Pilbara and Goldfields regions of WA. membership base, there was low awareness Mr Higginbotham said. the support of which has been critically of the direct and indirect benefits of important for Earbus’ success, according to “The start-up space has nowhere to hide, being an RAC member, according to RAC Mr Higginbotham. so if you succeed or fail it’s down to you. It Executive General Manager Brand and really tests your business acumen like no “The general wellness of the kids is vastly Tourism Tony Pickworth. other challenge. better, as we have consistently and “The brand was in danger of losing its persistently screened, monitored, “To be where we are now from where we key point of difference as a membership treated and intervened with GPs, started is quite a journey. A very satisfying specialists, audiologists, nurses and journey.” more,” he said. Earbus mobile ear health clinics offer full Winning an award like Aside from the obvious medical primary health care to Aboriginal children advantages of the work Earbus in schools, daycares, kindergartens this keeps us hungry does, there has also been a great and playgroups. As well as providing improvement in the educational to continue to do comprehensive ear screening, the Earbus abilities of the children it has employs GPs, audiologists and ear, nose and looked after. great work. throat specialists, so referral is quick and treatment is seamless. Over the course of a six-month

Audiologist Lara Shur (left) testing a baby in Leonora.

26 #10 MARCH 2018 AIMWA.COM 27 STADIUM SECURITY ONE SMALL STEP

AFLW Fremantle vs Collingwood at Optus Stadium. Image:The Sunday Times. By Sandra Argese

It’s the new home of sport and “The greatest weapon against terror time Chelsea has been to Perth since 1974, entertainment in the west; a modern and fear in society is current knowledge, the game will be a history-making moment LEARN stadium to rival the best in the country and, intelligence and preparedness. and pose several challenges, most of which indeed, the world. “Optus Stadium places us firmly on the will be met behind the scenes and months For many, Optus Stadium is also a international stage and we must lead, plan before the event takes place. reflection of a small city growing in size and and react accordingly.” “As crowd behaviour, terrorism and the importance, becoming more visible on the global reach of radicalism via social media SOMETHING Unambiguous systems and protocols world stage. are regularly practiced with MCS staff demonstrates, it is imperative we are That perception brings with it a raft of and associated security agencies constantly appraising and updating our AN EXCERPT FROM ONE SMALL STEP…FOR LEADERS challenges for those tasked with the such as the Western Australia Police, security response,” Mr Simmons said. BY DR SHAUN RIDLEY FAIM stadium’s protection and the safety of the Transperth, emergency services and venue “Our frontline staff are trained to constantly people who visit it. management. question and redesign our protocols. Tragic events such as that at Manchester Mr Simmons said effective, decisive “That starts at the top in my view, but it Arena in May 2017, where 23 people lost and balanced leadership in security was is vital it cascades right down through our their lives and over 500 were injured by a fundamental. contract teams to the frontline." terrorist attack during an Ariana Grande “A good leader shows the way, educates One of the things missing from most this culture of learning. Encouraging your ONE SMALL STEP – IN THE NEXT 24 HOURS concert, have driven a focus on delivering Mr Simmons said the nature of security and makes the entire team feel valued and training rooms (with the exception of those staff to do the same by allocating time Say ‘Yes’ to the next in-house training leading-edge safety during large events, work meant his staff needed to be able to an essential part of the entire operation and in the most prestigious business schools) and money to learning and development session or briefing. Book yourself on an with Optus Stadium no exception. make quick and effective decisions under makes sure they have the tools to do the is managers, especially senior managers. is essential. Extend the learning on external program and make a presentation pressure. In a world where these unpredictable job,” he said. Even the most naive observer would have their return by having staff give a brief to staff on the outcomes. Say ‘Yes’ to and constantly evolving threats must difficulty explaining this absence by saying presentation about what they learnt and “The strength of any organisation is a “Our valued operatives are often called upon the first few staff who come forward and be perceived and managed to avoid they are already very good and therefore how it can be applied immediately in the combination of all its parts, but the leader to react individually to a range of incidents follow your lead with requests for training. catastrophe, concert and sporting venues don’t need more training. A more realistic workplace. must set the direction and ensure the that can escalate very quickly in crowd Allocate a sum of money and a time across the world have placed increasing perspective would suggest managers don’t pathway is clear. situations or become violent in one-to-one allocation for staff development. Once emphasis on acquiring experienced, believe they need further development, confrontation," he said. staff become aware that money has been conscientious and committed security “As the CEO, I pride myself on our company despite overwhelming evidence from their THE LEADER set aside for this purpose, they will be more teams. motto – exceeding client expectations – “We train our entire staff to lead from the staff, or they feel they don’t have time to likely to look for and apply for relevant and the value I place in all employees. front, use their initiative and, wherever attend. UNDERTAKING Acquiring the asset security contract for possible, use their backup team. training opportunities. Optus Stadium and its surrounds earlier this “Equally, I lead on behalf of myriad Leaders reap many benefits from TRAINING ELIMINATES year, MCS Security Chief Executive Officer shareholders who have entrusted “Our stadium team and their underpinning participating in learning opportunities. Copies of the book One Small Step…for Paul Simmons was under no illusions as to our company with their hard-earned support personnel have been hand picked, Beyond the obvious chance to learn THE OPPORTUNITY Leaders are available from AIM WA for the importance of the task ahead. investments.” fully trained and equipped to exceed our something, it's the message it sends $14.95, plus postage and handling. To customer’s expectations. to other staff. The leader is seen as FOR HUBRIS OR order your copy, please call 9383 8088. With a career in the security and law While the West Coast Eagles and Fremantle someone anxious to develop and improve enforcement industry spanning more Dockers will take up residence at Optus “Team MCS is committed to deliver the themselves, to get better at what they do ARROGANCE WITHIN than three decades, Mr Simmons said Stadium during the regular home-and- leading-edge security this magnificent and who has the humility to admit they the company’s role involved ensuring the away season of the Australian Football stadium deserves.” don’t know it all. In a world of constant THE TEAM. health, safety and protection of all who League, it is also poised to host special and accelerating change, this willingness used, attended and worked within Optus one-off events such as the upcoming to learn is an essential survival trait. The Stadium and, ultimately, the infrastructure friendly between English Premier League Taking the time out of the workplace to leader undertaking training eliminates the attend training is always an area of tension itself. club Chelsea F.C. and Perth Glory in July – a opportunity for hubris or arrogance within match expected to be played in front of for managers. Avoidance is sometimes “This stadium brings new and challenging the team – we are all in this together, 60,000 fans. an excuse; more often it is a response security demands requiring real-time trying to get better and respond to the to the on-going pressures in modern knowledge of global security trends,” he Marking the first international soccer club changing environment. organisations. However, individuals and told Leader. appearance at the stadium and the first The topic of the learning probably doesn’t organisations that stop learning are at matter, as long as it is relevant. Most serious risk. The external environment is managers could benefit from learning more changing so rapidly that we fall behind about manipulating spreadsheets or about quickly and recovery becomes even more finance or even leadership. Participating difficult. The organisation and your email in in-house training sessions and those inbox can survive without you for a few delivered by external providers helps build hours or a few days. Dr Shaun Ridley FAIM.

Paul Simmons. 28 #10 MARCH 2018 AIMWA.COM 29 Optus Stadium. Image: Ray White City Residential. CORPORATE MEMBER PROFILE DIGITAL MARKETING

NOT JUST Understanding ANOTHER marketing

Rene in the LeMerle. BRICK digital age By Kaitlin Okely IN THE WALL By Chloe Vellinga

If you have built a home in Western around since the time of Egyptian Greg Smith AFAIM. Australia or stood in many of our state’s pharaohs, Mr Smith said it was important As the digital world has rapidly changed ask themselves, what are we trying to schools, hospitals and commercial buildings, to always be on the ball and keep his eyes countless aspects of our everyday lives, the achieve and which social media platform chances are you were surrounded by bricks open to identify changes and stay one step our employees engaged with lean temptation has emerged for many to try to will best accomplish this?” made by Midland Brick. ahead of competitors. hold it at bay. Zion Ong. manufacturing was going to be a Director of digital agency Alyka Zion Ong A WA-owned business and subsidiary of “Our products are always up for challenge challenge,” Mr Smith said. While you may be quite proud no-one can said it was important to establish your Boral Limited, Midland Brick manufactures by new products that come into the market find you on the internet, your efforts to audience from the get-go. For example, if and distributes clay and concrete masonry “We created a whole behavioural change and claim to be superior and faster,” he told only live in the real world could be doing you you are interested in business-to-business bricks, blocks and pavers to state and program focusing on safety. To make the Leader. more harm than good. marketing then LinkedIn would be the overseas markets. improvements which were identified, we “It’s about staying relevant through used the tools lean manufacturing brought It is true many have taken their social media space to get started. In operation since 1946, the business has an innovation and letting people know our to the table for us.” obsession a step too far, but in 2018 there Once you have a digital presence there are a annual turnover in excess of $100 million products really have stood the test of time is no-one who can ignore its pervasiveness, few key points to keep in mind. and a committed pool of around 300 Now one of the largest brickworks as durable and long-lasting.” especially business leaders. without the other is not good enough, but if employees, many with more than 40 years' companies in the country, Midland Brick Namely, be authentic. This means finding you have both you will dominate,” he said. experience. The company has faced its fair share of remains a strong competitor against its Simply put by Head of Marketing at Perth- your own voice and avoiding trying to challenges over its 70 years, including two clay brick rivals, Austral Bricks and based digital marketing agency Bonfire, imitate someone else. Last year saw consumers embrace and Keeping up with the new materials entering remaining competitive in times of decline, Brikmakers. Rene LeMerle, “it is not conceivable for a engage with ephemeral content such the building industry and operating “Don't be overly corporate if you or your such as during the housing downturn that business to exist in this era without a digital as Instagram and Facebook stories and under the pressures of today’s economic With a 38-year history in the brick industry, business is not wired that way,” Mr Ong WA faced in 2014. presence”. Snapchat. environment is a daily task for Midland Brick Mr Smith has worked his way through most said. AFAIM Redundancies were an unavoidable part of manufacturing, technical and management So, if social media is where customers are Mr LeMerle said chatbots rose in popularity General Manager Greg Smith . “On social media, perfectionism is a disease addressing the problem, with the company roles across four states and has led Midland and businesses flaunt themselves, why with businesses as an efficient way to Describing his role as equally exciting, and if you have it you will fail. forced to lay off 25 per cent of its workforce, Brick through the construction of two new wouldn’t you make yourself known there respond to customers in real time. frightening, challenging and personally but other practices revealed some ways in factories and a major restructure from the too? “Execution is more important than the rewarding, Mr Smith first led as General For Mr Ong, 2017 was all about the which the company could change for the top down. perfect angle or the perfect picture or the Manager of Operations from 2002 before “Customers depend heavily on digital introduction of voice SEO with the Google better. perfect words.” taking the top seat as General Manager in He credited many of the company’s channels to research, evaluate, validate and Home release, which can turn homes into 2009. “Midland Brick introduced lean successes to his team; his admiration execute their transactions with businesses,” ‘smart homes’ by responding to voice manufacturing,” Mr Smith said. Mr LeMerle said. commands to control technology. Dealing with a product that has been for which was evident when speaking to The most successful digital Lean manufacturing is a systematic Leader. “To thrive, it is critical for businesses to “Everyone will soon be talking to their method for waste minimisation in a Mr Smith said the number of long-serving understand today’s very complex buying marketers are both creative in devices,” he said. manufacturing system without sacrificing employees at the company and its low cycles and ensure they have a well thought- their content and analyse like a “What does this mean for businesses? Well, productivity. turnover were the result of a tight-knit out digital strategy to manage these touch they need to get on top of the rankings on points effectively.” “I realised very early on that getting culture. mathematician. the Google Home.” “There have been a few retirements of The digital space offers businesses According to Mr LeMerle, additional One of the largest late from people who have worked for more marketing tools, deeper customer predictions for the year ahead suggest brickworks the company for some 40-plus years, and interaction and a more thorough As you establish your digital presence you brands will have a unique opportunity understanding of their demographic than may want to allocate a budget to boost companies in the they talk about what it was like to work for to further integrate themselves into Midland Brick in the good old days,” he said. ever before. your reach and get more value. consumers' lives. country, For companies looking to enter the “But they finish with, ‘but it is much safer Mr Ong said once you started spending “Companies will continue to champion digital space for the first time, Mr LeMerle Midland here now’. money in this space, be sure to track your ephemeral content as video consumption recommended analysing business goals Brick results and study your statistics like a hawk. continues to explode,” he said. “That really brings a smile to my face and strategy to make digital decisions that The most successful digital marketers are remains because as a company we are safer, more would assist overall objectives. “Live streaming videos will become more efficient and more productive, and to be both creative in their content and analyse mainstream as consumers move toward a strong “It’s very easy to want to just jump on the like a mathematician. recognised by our long-term employees like real-time documentation of their lives, and latest social media bandwagon,” he said. competitor. that is a fantastic achievement.” “Creatives can be impractical and companies will follow suit to keep their “Businesses need to take a step back and mathematicians can be too rigid. One brands top of mind.”

Greg Smith AFAIM receives the Manager/Leader of the Year, WA 2017 award from AIM WA CEO Professor Gary Martin FAIM. 30 #10 MARCH 2018 AIMWA.COM 31 THE MBA EXPERIENCE

MBA A PLATFORM

FOR PROGRESSION By Chloe Vellinga Challenging individuals to further develop their skills in management is an area Freya Symons AIMM, City of Perth Urban Planner AIM WA is truly passionate about. Working full-time for the City of Perth as The real value in my MBA was discovering The AIM WA MBA program gives individuals an Urban Planner, Ms Symons decided where my strengths lay and what skills the opportunity to refresh their knowledge she wanted to challenge herself. Looking I needed to develop in order to and prepare to meet the rigours of a rapidly to retain a comfortable work/life balance, progress my career. LEARNING PATHWAYS FOR evolving business environment. she chose to study her MBA with Your advice for Leader spoke to some recent MBA AIM WA due to the convenient weekly people who are graduates about their individual night classes on offer. She began her MBA thinking about doing experiences and why they decided to in January 2015 and finished as planned in an MBA? CURRENT further their study. December 2017, having studied one unit Go for it. I’m so happy per term. I started when I did. William Delaney FAIM, ABT Resource How has an MBA helped you in your Every unit I completed AND EMERGING Consulting Principal Mining Engineer current career? has been valuable. LEADERS 2018 Having completed minimal management training over the past 20 years, Mr Randal Wells FAIM, Welldev Group Lisa McCarthy AFAIM, IRDI Legal Delaney felt he needed to Managing Director General Manager update and reinvigorate The complete guide An MBA was on Mr Wells’ radar to For Ms McCarthy, completing an MBA skills pertinent to his satisfy his appetite for continuous was on her professional development career. He began an MBA to developing your leaders learning. Having previously completed bucket list. In her current position in June 2015 and finished in degrees in civil engineering and as General Manager of law firm IRDI June 2017. for today and tomorrow. business economics, he decided Legal, Ms McCarthy is responsible How did you find mixing work with to do an MBA to learn more about for developing the performance of study? Was it achievable? contemporary business best practice. the business and its people. She He began the course in the third commenced her MBA in July 2014 and I worked full-time throughout the quarter of 2015 and finished in the completed it in December 2017. study period. The course was practical first quarter of 2017 by completing in terms of being able to bring the How did you find mixing work with two units per quarter for most of that theory from the course into the study? Was it achievable? time. workplace. A lot of the assignments I successfully combined full-time work were based around what I was How has an MBA helped you in your current career? and study through being proactive, seeing every day at my office. It was planning and getting ahead on tasks. motivating for my colleagues because The face-to-face format assists in the I developed a good support system I was bombarding them with papers learning progress, but also helps with around me and I took full advantage about what we were learning, as well getting to know people and growing of online tools so I could study flexibly as posing theoretical questions from your network base. Meeting people around work/life commitments and the lectures. This engaged some of outside your industry provides you unexpected events. my colleagues to think more about with different perspectives. How has an MBA helped you in what we were doing and how we were Why would you recommend your current career? embracing change. completing an MBA at AIM WA? What advice would you have for I have developed new leadership people thinking about doing an The campus at Floreat has great knowledge and skills, enabling me to MBA? facilities, it is easy to get to and has make a difference in my current role plenty of good parking. The format and providing me with excellent future It is big commitment of time, is applicable to career opportunities. I am excited to Book now to secure your place visit personally and for your family. It is your work put my learnings into practice, share aimwa.com or call Client Services almost a total immersion to get the environment my knowledge with others, program done in the time frame I and you can keep in touch with my on 9383 8000 completed the course in. Whilst the start applying valued MBA networks program itself is quite demanding, it is what you learn and keep developing extremely rewarding. the next day. as a leader.

32 #10 MARCH 2018 HEALTH AND WELLBEING Burning the midnight oil

By Chloe Vellinga

Recent figures from the Australian Bureau working for you that you have Strategies to of Statistics (ABS) revealed five million confidence in and can trust to make Australian full-time employees were decisions, and you need to be aware avoid burnout clocking more than 40 hours of work a when you are getting over-involved in week, with a further 1.6 million putting in the business unnecessarily.” Take regular breaks more than 50 hours a week. If the wheels do fall off, Mr Gibbs Stepping away from your desk and With Australia’s National Employment recommended stepping back, taking getting some fresh air can make Building Standards indicating employers should stock of what needed to be done and you more productive at work. Try not ask full-time employees to work more being honest with yourself about what taking a break once an hour to help than 38 hours a week unless the additional you could achieve. refocus or leaving the workplace hours are reasonable, why are we still working more than necessary? “If anyone is lacking energy, during lunch. enthusiasm or is worn out, one of the According to Heads Up – a beyondblue first things that goes is that desire to Try not to take work home Resilience initiative that helps businesses create be creative,” he said. mentally healthy workplaces – the It’s easy to get into the habit of By Kaitlin Okely number of hours we spend “I think if a leader is burnt out or taking work home, but it can quickly at work and how we go disengaged, that flows straight damage your work-life balance. If It’s inevitable; going through life means Mr Hammond pointed out it needed For Mr Hammond, through to the organisation, and that about conducting you must take work home, agree on facing some curveballs. Whether it's at something to keep it in place on the ocean going with the will inevitably impact on those working our work has a set time to do it; for example, not home or in the workplace, things can get floor – essentially a series of little hooks. flow was a a substantial with them.” messy. Mr Hammond said this anchoring system large part impact on our before you go to bed, as you will be Kott Gunning Lawyers Partner Anne It's this fact that makes it necessary to of reaching mental health. wide awake and struggle to sleep. was something that translated to people Wood said being in the right headspace develop resilience to adversity. and their dependence on one another. these goals For many as a happy and mentally healthy leader and often AIM WA Learning and Development employees was essential to form a holistic view of Set realistic deadlines and “We need to have many people in our lives Specialist and former Western Australian meant working in each situation in her line of work. deliver on time we can hook into – people we are willing to Police Officer Brian HammondAFAIM shared compromising. high-profile listen to and take advice from,” he said. In Ms Wood’s view, tiredness brought While any schedule is subject to a few key points to consider to become a executive “If you recognise you only have a few “Resilient on by an unhealthy work-life balance change, it is important to plan ahead more resilient person. positions, people are open could have lasting ramifications on you people you talk to, get out of that comfort upholding a and create a step-by-step plan. When he thinks of resilience, Mr to compromise," Brian Hammond AFAIM. as an individual and the team you lead. zone and start talking to a broader group of healthy work-life Remove distractions where possible Hammond's thoughts are drawn to the people.” he said. balance is key to “In the short term, there is the and speak up and ask for ocean, and subsequently, to kelp forests. Anne Wood. “They are willing to hear annoyance of feeling tired and In the same way kelp plants help sustain avoiding burnout. help if a deadline is “Kelp forests have a very interesting overworked, but in the long run, people each other and create an environment other people's ideas or concepts and they However, as leaders often not achievable. connection system,” he said. leave,” she said. that cares for fish, which in turn look after are willing to allow other people to take wear multiple hats over the course “They are very agile plants. They don’t the plants, we must also be a part of a charge sometimes.” of their working day, striking that balance “For employees to then leave because Switch supportive community, according to Mr have a spine or a skeleton that keeps them Mr Hammond’s parting piece of advice can prove difficult. there hasn’t been enough focus on off from fixed or strong. Hammond. them as a person, that is a significant was that resilience required the ability to For businessman Russell Gibbs FAIM, technology “They go with the flow and they are able “It’s about recognising you can’t be as good accept even the best laid plans could face work commitments include his roles as business cost that will significantly Ask yourself, to bounce back because they have a goal, as you are without the people around you challenges. Chief Executive Officer of property group affect the culture of the organisation do you really and that is to capture sunlight as best they doing their part,” he said. Hawaiian and Chairman of the West Coast and the people within it.” Spending 15 years in the WA Police, he has possibly can.” In the same way a kelp bed is always Eagles Football Club, as well as sitting on Ms Wood’s advice for avoiding need to be had a practical lesson or two in this. striving to reach sunlight to help it grow, the boards of Satterley Property Group corporate burnout was simple; try to contactable Through this kelp forest we too should have a clear vision “One of the lessons I learnt very early in and St Ives Group as a Non-Executive leave the office at a reasonable time 24/7? If analogy, we can of what we want to achieve, my career at the Police Academy was Director. each day and make that a goal. the answer learn a few things about resilience according to Mr Hammond. even though you have your power and Mr Gibbs said being self-aware of how “It’s also really important to maintain is no, refrain when placed authority, you are never in control of much you could take on and working out We need to He said this meant having friendships outside of work,” she said. from answering Russell Gibbs FAIM. under everything,” Mr Hammond said. when things were getting out of balance goals that were not just emails and phone pressure. have many people were two key criteria in the battle against “When your friends ring up and ask you business related, but “One of the scenarios we ran was whether calls outside your normal burnout. to come around for a barbecue, even if Conjuring in our lives we can looked at our personal you were nice to people or tough, the you have a big trial the next week or a working hours where possible. the image development and who “One of the key reasons we work as hard outcome was the same. big task at hand, try and make time to Try to be strict with yourself about of a kelp hook into – people we wanted to become, as we do is to provide for our families, but go for a little while. At the end of the bed being whether that was a more “It was a lesson to show us that even if we are never there, then it doesn’t make when you check your inbox and, if we are willing to day, your friends are the people who pulled to and reliable person in the though you have all these control sense,” he said. possible, don’t add your work emails will be with you forever; those files will fro by the listen to and take workplace or someone who techniques, life can throw some curveballs to your personal mobile. “It is essential to have good people move on.” ocean current, advice from. was more present at home. at you, so be prepared.”

34 #10 MARCH 2018 AIMWA.COM 35 RESTAURANT REVIEW BUSINESS BOOK CLUB

TO START

WARM CIABATTA ROLL Sea salt, butter $3.50 (per person) Let’s think GRILLED TURKISH BREAD Baked feta, hummus and lemon $16 SQUID TENTACLES about our Garlic, chilli and spring onion, chilli and nam jim $18 BBQ PORK BELLY With coriander sprouts and limes $19.50 SOFT SHELL CRAB Wasabi batter, togerashi and miso mayo THETHE OLDOLD $26 thinking MAINS By Kaitlin Okely GRAIN-FED MARGARET RIVER WAGYU TOMAHAWK It’s no light holiday read, but Thinking, Fast obligation to question ourselves on where reflecting on her own unconscious BREWERYBREWERY (To share) and Slow by Nobel Memorial Prize winner the answer came from,” he said. biases before launching into the book. $18.50/100g and psychologist Daniel Kahneman was a "How did we arrive at this point? What is our Ms French said since finishing hit with AIM WA's book club participants. GROUND WAGYU BEEF evidence? What self-serving biases do we the book her organisation As you drive along picturesque Mounts Bay make them. Tomato sugo, spaghetti and parmesan Working alongside cognitive and have? was putting slow- Road and gaze over the Swan River, your $29 Back to the restaurant, you will find the mathematical psychologist Amos Tversky “It can be easy to recognise these flaws in thinking techniques view is only slightly broken by a building menu has been adapted to include a range CREAMY RICOTTA GNOCCHI and others, Mr Kahneman established a others, but if we think we are immune to into practice on that has had a long impact on Perth’s Chorizo, cherry tomato of dishes prepared and cooked to perfection cognitive basis for human error. them, we are most at risk.” a number of history – the Old Swan Brewery complex. $32 by the restaurant’s highly skilled chefs. In Thinking, Fast and Slow, he explains the Mr Kahneman labels the biases and external complex issues. Originally used as a mill for timber cutting However, if you are a fan of big meat dishes two systems that drive the way humans influences that can impact our thinking “We are doing and flour grinding, the site was later taken it will be hard not to select the legendary SIDES think. and cause our conclusions to be incorrect, that by creating over as one of the first convict depots Tomahawk steak. This impressive 1.4-2.7kg Referred to as system one and system two, heuristics. before being used as a tannery. It contained organic Wagyu beef rib eye steak can be HAND CUT CHIPS a space to think,” the first is a fast, intuitive and emotional a restaurant for a time – used by travellers shared between two or more people and $12 These heuristics have an immediate impact she said. thought stream, while the second is slower, between Perth and Fremantle – and is hand-carved by the chef at your SAUTEED SEASONAL VEGETABLES on our system-one thinking, but can be “We will hold analytical and logical. Eddie Drury AIMM. was acquired by the Swan table. $16 overcome using our system-two thinking. strategic space Brewery Company in 1877. Having read Moneyball and The Undoing With its impressive Mr Byala said the book’s note of caution to sessions offsite, Project: A Friendship That Changed Our The brewery buildings, Swan River views, the DESSERTS readers was sometimes heuristics could allowing us to slow Minds by Michael Lewis, both of which constructed in 1879 restaurant does provide be so powerful there was no way for even down and let on the Swan River a unique opportunity HOMEMADE BANOFFEE PIE drew on the work of Mr Kahneman, our system-two thinking to overcome the system two take Flambeed bananas, vanilla ice cream. AIM WA Deputy Chief Executive Officer foreshore beneath for people to easily system-one errors. control.” Recommended with Ngeringa viognier FAIM Mount Eliza, became escape the city and Peter Byala decided it was time to go gewurtztraminer pinot gris “Kahneman argues computers can do basic Ms French said one of Perth's gather for a quiet straight to the source. $14.50 algorithms as well as, or even better, than diversity was a dominant and beer, glass of wine, “One of the reasons Daniel Kahneman humans because they are not subject to WHITE CHOCOLATE AND COCONUT key element of favourite landmarks, sophisticated bar wrote Thinking, Fast and Slow was Malcolm the same heuristics as humans would be,” PANNACOTTA these strategic once surrounded by snacks, lunch or dinner. Gladwell had written a book called Blink: The he said. a complex of other Passionfruit gel, toasted coconut, pineapple crisp. sessions to Recommended with Fraser Gallop Power of Thinking Without Thinking and it Weather permitting, “If they can do the same job, then they are generate important Kerry French. buildings which have Ice Pressed chardonnay created the impression our intuition worked since been demolished or why not take in the river’s outperforming the human because they conversations and ambience and view and dine $14.50 incredibly well and almost had these redeveloped. are much cheaper.” challenge bias. in the alfresco dining area, which THREE-CHEESE BOARD magical qualities,” he said. Western Australia Police Staff Officer to the The State Heritage Council noted that sits almost at the water’s edge. With crispy apples, quince paste, crisp breads “Kahneman was saying, ‘no, often our All three book Deputy Commissioner Specialist Services prior to redevelopment the place contained, and muscatels. Recommended with Tomahawk intuition is wrong’.” reviewers were For corporate dinners and social gatherings Kerry French had already spent some time albeit partially demolished, the finest Barleywine unanimous in their there is a private dining area or the Thomas $34 For Therapy Focus Program Manager connected group of late-Victorian and early recommendation 20th century brewery buildings in Australia Hardwick Function Room. Behaviour Support Eddie Drury AIMM, Ambience and general services...... 4.5/5 of Thinking, Fast in a red brick and tile Federation-style idiom. Reviewer: Daniel Brockway AFAIM understanding that we must examine our intuitive thinking closely was a key learning. So often our brains will and Slow. The historic walls of the brewery have since The Old Brewery Food quality, presentation and taste �����4/5 9211 8999 Mr Drury said become home to one of Perth’s best steak Food and drink service...... 3.5/5 Mr Drury said among the many pearls of throw up an answer it was a “heavy restaurants, as well as Riverside Brewery – a Opening hours: wisdom the book presented, the biggest Value for money...... 4/5 takeaway for him was realising how read at times”, but highly awarded craft brewery. that seems really Peter Byala FAIM. Lunch or dinner seven days a week oblivious we could be to the flaws in our with plenty of great Head Brewer Mark Reilly’s secret to his Beer, wine and sophisticated bar snacks 4 thinking processes. convincing, but we research and wisdom. brewing success has been utilising only the seven days a week finest grain and hops to create unique beers 5 “So often our brains will throw up an answer have an obligation to Mr Byala called it a “terrific in small batches, but keep in mind these Group party bookings for breakfast any day to a question that seems really convincing, book”, while Ms French labelled it a beers are gone almost faster than he can by arrangement but the book made me realise we have an really question where “must-read for optimistic leaders”. the answer came from.

36 #10 MARCH 2018 AIMWA.COM 37 THE LAST WORD

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2018 Your Best Self Series 2018 Negotiation Skills Mindful Communication Manage your negotiations successfully with these essential tools, techniques and Kasia Orlowska-Meinen, Leadership Facilitator concepts designed to achieve positive results and Executive Coach, Life Design. 14 16-17 in various situations, including contracts, MAR 12-2pm APR sales, project management and teams. Program No. 127

Professional Development Sundowner 2018 2018 Lean You, Online. Explore lean concepts and develop practical Personal Branding for Professional Success. approaches to improve process flow, eliminate waste, reduce delays and improve As we charge forward professional headshot done against 21 Julissa Shrewsbury AFAIM 16-17 productivity in the workplace. in an ever-changing red brick walls or similar, or with Managing Director, New Work Consulting. By Sandra Argese MAR APR and increasingly cluttered and busy environments in the 5.30-7.30pm Program No. 166 interconnected online background. corporate environment, “Avoid using stock imagery even though people are turning to self-branding as it can be very well crafted. These images a means of elevating their business Design Thinking can be used by anyone who subscribes Professional Business Writing 2018 prospects. 2018 to the stock site, so don’t be one of the This masterclass will lead you through the 15-minute challenges to photograph Through practical application of writing and According to the 2017 Sensis Social Media many individuals using the same photos to design thinking process and explore how anything and render it meaningful to the editing skills, learn how to create documents Report, almost 79 per cent of people now represent your brand.” human-centred design can help develop viewer. that communicate a clear and effective 19 use social media. For businesses with a 26-27 innovative solutions through the use of If appearance is so important, can wearing message to your readers. social presence, LinkedIn was found to be A former Olympic basketballer for the APR creative tools to address complex challenges. a tailored suit, fine watch or stylish shoes MAR the second most popular platform (behind Central African Republic, Mr Kongawoin Program No. 129 equate to a sense of authority? Program No. 006 Facebook), used by 82 per cent of large knows what it takes to be the best. businesses. “While these are items of clothing, your An AIM WA+UWA Business School Executive Education Program “Your online brand is an active force that personal brand is something you put out, So how does a professional master the art can either propel you forward or hold you such as the way you present yourself, the of developing and leveraging their personal Excel – Functions and Productivity Tools back,” he said. way you speak and the way you conduct 2018 brand? When it comes to achieving a Word – Create Simple Documents “You are already putting money into your business – none of these traits should be Enhance your existing knowledge of Microsoft 2018 leading edge in the digital world, African- image content, so invest in being in front of neglected,” Mr Kongawoin said. Excel by focusing on developing worksheets Find out how to use the most important born, Perth-based headshot and portrait the camera and not someone unrelated to through advanced functions and productivity features of Microsoft Word to create, modify specialist and the face behind Lightbent “I have encountered many professionals 5-6 your business.” tools. and format simple documents. Images & Photography Bruno Kongawoin who dread being in front of the camera APR 20 believes appearance is everything. According to research by LinkedIn, having a because they believe they are not Program No. 987 APR Program No. 944 photogenic or don’t possess a visual appeal. “You put your unique value proposition and profile picture made a profile 14 times more your online brand to the world first and likely to be viewed by others. “I’d like to reassure anyone who didn't like foremost through your headshot,” he said. With today's interactions and any of their previous photos that it was not their fault. Being photogenic is a learnt 2018 Finance for Non-Finance Managers “Developing a visual brand helps communications largely based online, more Preparing Meetings and Taking Minutes behaviour, not a birth right.” Have you ever been confused or intimidated 2018 people recognise you as a professional professionals are building relationships and by a profit and loss statement, balance sheet Gain the essential skills and knowledge to who is knowledgeable, confident doing business without actually meeting or a set of budget figures? Explore the basic adequately prepare for and accurately record and approachable. It also shows your each other in person. 10-11 language and concepts of accounting to outcomes of meetings. commitment to doing business in an Mr Kongawoin said a perceived level of 30 APR better equip you to understand finance. Program No. 162 organised way.” expertise was just as important as actually APR Program No. 405 Speaking to Leader, Mr Kongawoin said being an expert. finding a photographer who could deliver “When clients research you – and they will you a winning headshot was key. do so via online forums – you need to be “Everyone with an online presence perceived as the authority,” he said. will benefit from having a well-crafted “The biggest no-nos I have seen are 2018 brand that is informative, identifiable, the extraction of oneself out of family recognisable and relatable,” he said. vacation, wedding, party or selfie photos EMERGING LEADERS PROGRAM “It is a vital part of our identity and it is how taken by a friend or colleague. Some Fast-track the development of we represent ourselves online. We need professionals have attempted to have a your future leaders. to show we care about our appearance. If 10-13 Be challenged and inspired on our people don’t make the effort to project a positive first impression, they may be seen Your online brand is an active four-day fully residential program as unprofessional.” APR where you can immerse yourself Mr Kongawoin’s deep fascination with the force that can either propel you in a variety of learning approaches, human face grew while living in Jakarta. gaining insight into how to perform Walking through the streets and in the at the highest level. kampongs of the city, he gave himself forward or hold you back.

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