International Journal of Business and Management; Vol. 11, No. 1; 2016 ISSN 1833-3850 E-ISSN 1833-8119 Published by Canadian Center of Science and Education The Research of Customers Satisfaction and Public Policy & Marketing Design in Special Interest Tourism—Macao Culinary Tourism Xin Wang1 & Ting Meng2 1 Faculty of International Tourism and Management, City University of Macau, Macao 2 School of Business, Macau University of Science and Technology, Macao Correspondence: Xin Wang, Faculty of International Tourism and Management, City University of Macau, Macao. E-mail:
[email protected] Received: October 20, 2015 Accepted: November 20, 2015 Online Published: December 18, 2015 doi:10.5539/ijbm.v11n1p124 URL: http://dx.doi.org/10.5539/ijbm.v11n1p124 Abstract Start from the development of domestic and foreign fine good, the basic principles and practice from government policy program and formulation, as well as interviews with experts and surveys for the tourists based on physical truth of the Macao culinary tourism development, we did research for the customers satisfaction of Macao culinary tourists and designed strategies and concrete measures of the public policy & marketing. The paper will present policy action suggestions via measure the relationship of government public marketing and customers satisfaction of food tourists through factor analysis from multiple regression analysis. The research believes regional tourism as a quasi-public product, public department plays significant role in its marketing practice. To design the public marketing strategies based on integration of government organizations, tourism industry and civil society groups will offer more comprehensive marketing capacity of private organizations, citizens and other stakeholders.