global spa and wellness www.spabusiness.com 2017 3

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TURNBERRY ELAINE OKEKE Miami’s iconic MARTIN resort gets a 21st century spa insight into the African spa market

Wellness ASK AN EXPERT Communities THE UNITED STATES Mental wellbeing

Amanda Al-Masri Equinox’s new VP of spa services

http://www.spabusiness.com AP DPhttp://www.spabusiness.com BtoB 2017 SPA BUSINESS 420x297mm GB TER.indd 1 11/07/2017 10:08 Le Guanahani, St. Barthelemy.

Clarins, the leading prestige Gran Meliá Villa Agrippina, Rome. skin care brand in Europe1 and 60 years of Spa experience.

Spa treatments have always been the source of Clarins’ expertise. 60 years ago, Clarins founder discovered that by listening to what clients had to say, he gained a better understanding of their specifi c beauty concerns. Listening to his clients La Badira, Hammamet. was a ‘winning idea’ he always maintained.

Based on Clarins’ scientifi c understanding of the face and body, all of our spa treatments are performed using 100% manual methods; no machine can replace the instinctive sensitivity, warmth or gentle precision of the hands. This approach to beauty is what’s kept our clients coming through the door, again and again.

Partner with Clarins and benefi t from: - High performing spa treatments that deliver scientifi cally proven results2. - A customized operational programme to help develop your business long-term. - The commercial and marketing experience of a brand trusted by millions of women. - Maximum visibility through editorial endorsements and targeted, tailor-made PR activities.

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1. NPD BeautyTrends®: products sold in Perfumeries and Department Stores, Luxury brands, value sales 2015 in a total 4 countries (France, Italy, Spain mainland and UK). 2. Lifting Replenisher and Power Firmer Treatments.

AP DPhttp://www.spabusiness.com BtoB 2017 SPA BUSINESS 420x297mm GB TER.indd 2 11/07/2017 10:09 THE NEWEST GENERATION

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*KDULHQL*URXS*HUPDQ\‡‡H[SRUW#JKDULHQLFRP‡ZZZJKDULHQLFRP http://www.spabusiness.com EDITOR’S LETTER

Modern slavery Spa therapists and assistants are the engine room of the industry, driving huge profits for operators. However, some of them are living in a shadow world of exploitation and misery as modern slaves. It’s time for the industry to tackle this poisonous practice

ews is reaching Spa Business from a number of highly reputable sources about employment practices in parts of the spa N and resorts industry which amount to modern slavery and human trafficking. Spa therapists, mainly women, are being recruited from third world countries by agents who charge them a huge fee to secure jobs in high-end hotels and resorts as therapists. In exchange, the agents then take away their passports SHUTTERSTOCK/TCSABA and take a cut of their earnings until such time as their ‘debt’ has been discharged. We are hearing of ‘fees’ for placements of up to US$10,000 against earnings of US$400/month, meaning these women are being tied in to years of being ‘farmed’ for cash while being unable to escape, due to the confiscation of their passports. Therapists’ pay and working conditions need closer scrutiny We understand that hotel and spa operators are not directly involved in the transactions by which these people are procured, but that they take the staff from the agents Women are being being tied in to for free without question – effectively turning a blind eye. years of being ‘farmed’ for cash, while The spa industry has grappled with many reputational challenges over the years, such as the link to prostitution being unable to escape due to the and the sex trade, and it appears that this horrible confiscation of their passports link to modern slavery is the next frontier on which we must fight the forces that would undermine us. We already know the industry has a tendency to exploit something is done to rid the industry of this exploitation, women, particularly those who are from less well educated our reputation as a sector from both a corporate backgrounds and who do not have the power to control standpoint and as an employer will continue to suffer. their own destinies. They are often worked too hard Hotel, spa and resort operators must step up and and paid too little by operators in pursuit of profits. take responsibility for this situation. If staff are being This unfairness is not confined to the developing world. offered by an agent for free, then someone is paying We know of operators in Europe, the UK and the US who and questions need to be asked about who that is. routinely overwork and massively underpay therapists, We need to build an industry on firm and fair while generating huge returns for shareholders. foundations and not on human misery and exploitation. This is a continuum, with overworked therapists at one end and modern slavery at the other, and until Liz Terry, editorial director @elizterry

Contact Spa Business magazine: TEL: +44 (0)1462 431385 EMAIL: [email protected] WEB: www.spabusiness.com TWITTER: @spabusinessmag FACEBOOK: Facebook.com/spabusiness

©CYBERTREK 2017 spabusiness.com issue 3 2017 7 http://www.spabusiness.com SCIENCE

RESULTSNo.1

PERSONALBritish Professional Skincare & Spa Brand

NATURE

http://www.spabusiness.com http://www.spabusiness.com CONTENTS spa business ISSUE 3 2017

spa business global spa and wellness spabusiness.com

40: Interview: Amanda Al-Masri on Equinox’s integrated approach to spa and fitness

26: Helena Christensen works with Nimue

62: A look at the most exciting wellness communities in the US

7|Editor’s letter 30|News 54|Research: Spa Retail Liz Terry shares her thoughts Lanserhof acquires UK’s Grayshott Contento Marketing’s new survey on Spa; Six Senses to make Swiss debut; spa retail profitability and revenue 20|Letters Chiva-Som to open Bintan resort Jason Culp on spas and sleep; Tobias 58|Research: Cosmetic Services Bielenstein discusses the importance 40|Interview: Amanda Al-Masri A new study from Horwarth HTL on of thermal water studies Equinox’s new VP of spa services on the growth of cosmetic beauty services the integration of spa and fitness 22|Spa people 62|Wellness communities: The US Design duo Bigert & Bergström; Anni 50|Ask an Expert: Mental wellness Part 3 of our series explores some of Hood and Thierry Malleret collaborate; What role can spas play in helping the most exciting American wellness Helena Christensen works with Nimue people live a more mentally well life? communities in development

10 spabusiness.com issue 3 2017 ©CYBERTREK 2017 http://www.spabusiness.com 88: Insight into the African spa market

80: Miami’s iconic Turnberry Isle reimagines its spa for the 21st century

105: Suppliers tell us about their latest launches

76: Macau’s new Wynn Palace spa

76|First person: Wynn Palace 94|Fitness: Five Feet to Fitness Neena Dhillon checks out the new spa Hilton’s new concept hopes to inspired by Chinese royal residences revolutionise in-room wellness

80|New opening: âme Spa 98|Software: Revenue management Miami’s iconic Turnberry Isle Strategies to yield concrete results SUBSCRIBE reimagines its spa for the 21st century FOR FREE 105|Product Innovation 88|Q&A: Elaine Okeke Martin Suppliers tell us about their launches To receive a free digital Jane Kitchen talks to the founder of subscription to Spa Business the Spa & Wellness Association of 116|Finishing touch SIGN UP ONLINE: Africa about spa on the continent A new study on acupuncture and pain www.spabusiness.com/green

©CYBERTREK 2017 spabusiness.com issue 3 2017 11 http://www.spabusiness.com FROM THE SEA TO THE SKIN

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PRINT DIGITAL PDF Spa Business magazine Read Spa Business free The magazine is also is available in print on on Digital Turning available as a PDF subscription. Sign up Pages and enjoy extra edition for readers who at leisuresubs.com links and searchability want to read offl ine

Other resources from spa business

Spa Business Handbook spabusiness.com

A joint venture between Spa The Spa Business website Business and sister magazine features daily news and Spa Opportunities, the Spa jobs in the global spa and Business Handbook is a wellness industry. It also reference guide for decision provides access to digital makers across the industry. editions of Spa Business Read online: www.spahandbook.com/digital and links to other Leisure Media magazines and websites. Download PDF edition: www.spahandbook.com/pdf Visit the website: www.spabusiness.com

Spa Business e-zine Spa Opportunities

The Spa Business e-zine Our sister title focuses on brings the best of the week’s news, jobs and training. It news and jobs to your inbox has an e-zine, instant alerts every Thursday. It covers service and a daily website everything from spa and spaopportunities.com. wellness sector openings, Read it online: www.spaopportunities.com/digital acquisitions and appointments to trends, research and training. Download the PDF edition: www.spaopportunities.com/pdf Sign up here: www.spabusiness.com/ezine Sign up for the e-zine: www.spaopportunities.com/ezine

spa-kit.net Instant alerts & RSS

The search engine for spa Get the news as it happens buyers. Find the suppliers and fi nd out about the latest you need to equip your spa job openings and tenders quickly and easily. Over the second they’re posted 57,000 buyers each month use the service, which includes online, by signing up for sector-specifi c linked websites and a weekly e-zine. our free, customisable instant news alerts and RSS feeds. Visit the website: www.spa-kit.net Sign up here: www.leisuremedia.com/subscribe

14 spabusiness.com issue 3 2017 ©CYBERTREK 2017 http://www.spabusiness.com http://www.spabusiness.com MORE TO ENJOY...

What’s hot in Leisure Media’s magazines

Health Club Management CLADmag Spa Business Attractions Management

Boom Cycle’s founders David Chipperfield on Amanda Al-Masri on Wolfgang Kiessling, Hilary and Robert Rowland better city planning Equinox’s synergy founder of Loro Parque between spa and fitness and Siam Parque Could home fitness spell The creative minds trouble for gyms? behind Montreal’s Africa: opportunities Yayoi Kusama opens transformation and challenges for spa eponymous museum JD Gyms’ Alun Peacock on building a gym brand Joshua Prince-Ramus on Miami’s Turnberry gets Morgan’s Inspiration Ground Zero’s arts centre a 21st century spa Island: a water park for all

Read all of our latest magazines & back issues online: leisuremedia.com

Sports Management Leisure Opportunities Spa Opportunities AM2

Focusing on the duty Westway reopens after Sri Lanka’s Cape ‘Plenty of room to of care in sport giving Grenfell aid Weligama launches expand in China’ says tea-inspired spa Disney CEO Bob Iger Former footballer Alan Former Gym Group Shearer on building a COO Jim Graham Marriott to open Bear Grylls works with career after elite sport joins FitQuest Orlando spa hotel Whipsnade Zoo

How the right design can Sadiq Khan sets out Le Grand Bellevue’s spa Analysis: Q2 earnings improve pool safety vision for greener London is ‘labyrinth of wellness’ for the major operators

16 spabusiness.com issue 3 2017 ©CYBERTREK 2017 http://www.spabusiness.com Make

Every

Interaction

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ƒ Online booking for all amenities ƒ Built-in inventory & revenue management features ƒ Modern tablet apps for Room/Spa Check-In & POS ƒ Targeted e-marketing campaigns with RS Connect ƒ HTNG Integration with other leading PMS software

PMS SPA F&B CATERING CLUB GOLF SKI RETAIL WEB MOBILE CONNECT DASHBOARD SOCIAL OPS Integrated Hospitality Management Software www.resortsuite.com http://www.spabusiness.com THE SPA BUSINESS TEAM

For email, use contact’s [email protected] READER SERVICES

SUBSCRIPTIONS Denise Adams +44 (0)1462 471930

CIRCULATION Michael Emmerson +44 (0)1462 471932

EDITORIAL TEAM

EDITORIAL DIRECTOR Liz Terry +44 (0)1462 431385 Editorial director Editor Publisher Liz Terry Katie Barnes Astrid Ros EDITOR +44 (0)1462 431385 +44 (0)1462 471925 +44 (0)1462 471911 Katie Barnes +44 (0)1462 471925

MANAGING EDITOR

Jane Kitchen +44 (0)1462 471929

PRODUCT EDITOR Kate Corney +44 (0)1462 471922

ASSISTANT PRODUCT EDITOR Lauren Heath-Jones +44 (0)1462 471927

NEWSDESK Managing editor Product editor Assistant product editor Jane Kitchen Kate Corney Lauren Heath-Jones Tom Anstey +44 (0)1462 471916 +44 (0)1462 471929 +44 (0)1462 471927 +44 (0)1462 471927 Kim Megson +44 (0)1462 471915 Tom Walker +44 (0)1462 471916

ADVERTISING TEAM PUBLISHER/ADVERTISING SALES CONTRIBUTORS Astrid Ros +44 (0)1462 471911

ADVERTISING SALES O Matthew Brennan Julie Badrick +44 (0)1462 471919 Matthew Brennan is the director of spa and hotel John Challinor +44 (0)1202 742968 consulting fi rm Horwath HTL Health & Wellness. Jan Williams +44 (0)1462 471909 Email: mbrennan horwathhtl.com spa recruitment & training sales Astrid Ros +44 (0)1462 471911 O Neena Dhillon ADVERTISING PRODUCTION Neena Dhillon writes about spas, hotels and travel trends Ed Gallagher +44 (0)1905 20198 around the world for consumer and business titles. Email: ndhillon spabusiness.com WEB TEAM

SPABUSINESS.COM O Nancy Griffi n Michael Paramore +44 (0)1462 471926 Nancy Griffi n in principal of Contento Marketing, a Tim Nash +44 (0)1462 471917 strategic marketing fi rm for spas and wellness brands. Dean Fox +44 (0)1462 471900 Email: nancy contentomarketing.com Emma Harris +44 (0)1462 471921 Fabian Modena DESIGN O Fabian Modena is a consultant with spa and hotel Andy Bundy +44 (0)1462 471924 consulting fi rm Horwath HTL Health & Wellness. FINANCE Email: fmodena horwathhtl.com Denise Adams +44 (0)1462 471930 Kate Parker CREDIT CONTROL O Rebekah Scott +44 (0)1462 733477 Kate Parker has been a journalist for 20 years, and covers topics in the engineering and technology sector. Spa Business is published four a year by The Leisure Media Co Ltd, Portmill House, Portmill Email: kateparker spabusiness.com Lane, Hitchin, Herts SG5 1DJ, UK. The views expressed in this publication are those of the author and do not necessarily represent those of the publisher The Leisure Media Co Ltd. All rights reserved. No part of this publication may be reproduced, stored in a retrieval system or transmitted in any form or by means, electronic, mechanical, photocopying, recorded O Lisa Starr or otherwise, without the prior permission of the copyright holder, Cybertrek Ltd. Printed Lisa Starr is a senior consultant at spa management by The Manson Group Limited. Distributed by Royal Mail Group Ltd and Whistl Ltd in the UK and Total Mail Ltd globally. ©Cybertrek Ltd 2017 ISSN 1479/912X. To subscribe to Spa Business training company Wynne Business. log on to www.leisuresubs.com or email: [email protected] or call +44 1462 471930. Email: lstarr wynnebusiness.com Annual subscription rates are UK £31, Europe £42 rest of world £42, students (UK) £20

18 spabusiness.com issue 3 2017 ©CYBERTREK 2017 http://www.spabusiness.com PR
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Do you have a strong opinion, or disagree with somebody else’s point of view on topics related to the spa industry? If so, Spa Business would love to hear from you. Email your letters, thoughts and suggestions to [email protected]

How spas can help address sleep issues

Jason Culp, ND, naturopathic physician, Chiva-Som Wellness resort

he recent article in Spa Business on Dr Mehmet Oz (SB17/2 p 24-25) highlighted Tthe potential benefits of spas on sleep quality, mentioning poor sleep as “one of the biggest underappreciated health problems.” Since sleep Chiva Som Wellness resort in Thailand can have a causal or correlative relationship with most major chronic health conditions, the importance of sleep quality sleep, such as working late at The advantage of a medi-spa negative influences from chronic cannot be overstated. night. However, the causative like Chiva-Som is that multiple health conditions – can be safely One benefit of a wellness factors to sleep disruption can causes of sleep disruption – explored in a relaxed setting. retreat is to bring awareness to go far beyond sleep hygiene including hormone imbalances, A simple analysis of heart common detrimental habits to and the need for relaxation. nutrient deficiencies, and rate variability, along with basic mindfulness exercises, can provide tools for maintaining a It’s imperative to think of poor sleep quality as a multifactorial imbalance wellness practice at home. This method helps to “turn down” the hyper-vigilance of our clients, thus promoting restful sleep. Causes of poor sleep In combination with lab can be explored in a testing, naturopathic counselling relaxed setting and traditional healing practices, the medi-spa not only reboots, but can also help realign the physical, mental and emotional aspects of health for achieving sustainable restorative sleep. Escape from everyday stress sounds great, but for spas to significantly impact the wellbeing of their clients, it’s imperative they think of poor sleep quality as a multifactorial imbalance – and that they don’t miss the opportunity to address a broader range of disruptions to getting optimal rest.

20 spabusiness.com issue 3 2017 ©CYBERTREK 2017 http://www.spabusiness.com Evidence for thermal water treatments and natural remedies is key Tobias Bielenstein – managing partner & head of marketing, EuropeSpa

was happy to see James Clark-Kennedy’s article, “Taking the heat,” in Spa Business (SB17/2 p 56-58), Iwhich looked at research Clark-Kennedy looked at evidence from Peninsula Hot Springs into the effects of thermal water on mood and mind. This is important work that is a greater extent – to explain as a free resource online most relevant, and research will why these treatments work. at www.espalibrary.eu. become even more important And wouldn’t it be great to There is also a newly created in the future. It’s not enough to have more evidence that spa conference – European Health “know” that thermal water and We not only need treatments based on natural Prevention Day – taking other natural remedies help. It’s more research, but remedies are more sustainable? place 23-24 November in necessary to prove they work, also more exchange We not only need more Wiesbaden, Germany. This both in preventive, as well as in of ideas, cooperation research, but also more event will include a roundtable curative terms – in competition and coordination exchange of ideas, cooperation of researchers who will discuss with all sorts of pills claiming and coordination – and more the future focus of research in to deliver the same effects in ways to transfer this information this field. I hope stakeholders an easier and quicker way. into practical business use. in the spa community will This is especially true in One resource that can join the discussion. Europe, where at least some spa help move this forward is PS: Yes – it’s the marketing treatments are still reimbursed the e-library of the European guy writing a letter on by health insurance. Future Spas Association, which research – because evidence research will also need to collects research from all over is the strongest foundation address causal relations to the world and is available of spa marketing!

Connecting wellness with profi tability Alexandra Charalampidou, director of fi nancial performance, Resense

he spa and wellness good at also taking care of attracted us to this industry. industry is exceptional our owners and investors? However, ROIs, IRRs and KPIs at creating amazing Guest focus is natural for are not in our comfort zone. experiences and spa and wellness people – our Our industry continues to Timproving the lives of our typically intuitive and discuss and even argue about guests – but are we equally kinaesthetic nature is often what the benefits of KPIs and terms such as yield management. But many do not know how to relate KPIs are tools, and their these indicators to everyday relevance is how they business in their spas – they’re intersect – and the better viewing them as statistics, business decisions that can rather than indicators. KPIs be made accordingly are tools, and their relevance is how they intersect – and the better business decisions that our responsibility to provide can be made accordingly. the right training and systems For example, we often that don’t push square pegs into calculate treatment room round holes – to equip our spa utilisation, but the intersection teams with simple, translatable Managers need to between therapist utilisation and business analysis that minimises relate indicators to bookings turned away is more costs, maximises revenue and everyday business useful for indicating rostering ensures their assets perform or scheduling deficiencies. It’s for our owners and investors.

©CYBERTREK 2017 spabusiness.com issue 3 2017 21 http://www.spabusiness.com SPA PEOPLE by Kim Megson

spa people

We’ve developed a sculptural symbol that nurtures conversation and the exchange of ideas design duo Bigert & Bergström

pa operators are often looking for inspiration Swhen it comes to creating The artists believe social connections and their egg can bring the fostering a sense of community. community together For residents of Sweden’s northernmost town, the answer has been found in a unique type of sauna: a sculptural chamber encased within a giant golden egg. Designed by art and design duo Bigert & Bergström, Solar Egg is conceived as a social art work in which the people of Kiruna can meet and discuss the challenges facing their community. The town is being completely relocated so that mining company LKAB can extract more of the valuable iron ore seam that lies below its current location. While iron ore is vital to the survival of Kiruna, which was founded in the 19th

22 spabusiness.com issue 3 2017 ©CYBERTREK 2017 http://www.spabusiness.com The stainless steel mirror sheeting reflects the surroundings

century to supply another nearby mine, the move has sparked debate. The artists believe their Solar Egg is egg can bring people together, conceived as a social as the sauna occupies a symbolic art work where the position in Lapland culture as a community can room for warmth and reflection. meet for discussions Solar Egg is made out of stainless golden mirror sheeting and has a multifaceted form that breaks up the surroundings that it reflects into a multiplicity of different mirror images. “Landscape, mine, town, sky, sun and snow are here combined into a fragmented image that can evoke associations with the complexity spanned by We have today’s discussion about climate developed a and sustainable community development,” the artists say. sculptural symbol “We’ve developed a sculptural that prompts symbol that prompts thoughts thoughts of rebirth of rebirth and an incubator and an incubator that nurtures conversation and the exchange of ideas.” that nurtures While a golden egg may not be conversation and practical for a some spa resorts, exchanges of ideas The sauna is a symbolic operators may want to remember: room for reflection in sometimes a sauna is more than Lapland culture a sauna. And a little heat and sweat can bring people together.

©CYBERTREK 2016 spabusiness.com issue 3 2017 23 http://www.spabusiness.com SPA PEOPLE by Jane Kitchen

Investors, owners and decision-makers benefit from a fast-track that saves time and anticipates change in the market Anni Hood and Thierry Malleret co-founders, Well Intelligence

ellness business what matters to decision-makers advisor Anni through candid insight and W Hood and informed views,” says Hood. “The economist idea is that investors, owners and Thierry Malleret have launched decision-makers benefit from Well Intelligence, a platform that is a fast-track that saves time and home to the bi-monthly Hospitality anticipates change in the market – & Wellbeing Barometer, with an in a way that they can use to make aim to “join the dots” between qualified decisions on direction the macro and micro themes and investment in wellbeing.” in hospitality and wellbeing. Malleret is also the co-founder The Barometer macro outlook that filters through Aimed at owners, investors and and main author of the monthly is designed to micro insight,” says Hood. senior executives, the Hospitality Barometer, a predictive analysis as a cognitive “The idea to produce the & Wellbeing Barometer connects provided to private investors and Hospitality & Wellbeing Barometer the wider issues of economics, decision-makers; the Hospitality shortcut to distill was suggested to us by several environment, technology, social & Wellbeing Barometer is a more what matters to industry CEOs and prominent and geopolitics with hotels and focused analysis specific to both decision-makers decision-makers,” says Malleret. lodging, food, build, beauty, wellbeing and hospitality. “Time being their scarcest travel, public health and more. Hood is the founder of resource, what they need – in their “The Barometer is designed international wellness business own words – is a ‘giant filtering as a cognitive shortcut, to distill advisory firm Wellness Business mechanism’ and ‘cognitive Consultancy, and previously checklist’ that can distill what created the Talise Wellness matters to them in a bi-monthly, brand for the Jumeirah Group. 15-minute read. The Barometer is At just 5,000 words, the Hood (above) the best antidote to information bi-monthly Hospitality & Wellbeing and Malleret have and analysis overload.” Barometer is designed to give collaborated on The Hospitality & Wellbeing a quick overview of worldwide The Hospitality & Barometer is available by trends, and is “designed with a Wellbeing Barometer subscription, with rates from €250 for an individual to €2,000 for a corporation, and is also supported online through the website wellintelligence.com, where a “Tête-à-Tête interview series” will showcase video interviews with experts across a variety of fields. Hood and Malleret are also planning a series of events and discussions that will gather luminaries from all industry sectors in informal settings. O http://www.spabusiness.com MINERAL BOOSTER

The shot of marine energy for smooth, plumped & radiant skin

THALION Laboratories - Plouguerneau - France - Tel: + 33 2 98 04 59 69 - www.thalion.com - [email protected] http://www.spabusiness.com The 48-year-old SPA PEOPLE by Lauren Heath-Jones Christensen is a former Victoria’s Secret Angel

I’m not just presenting another product without really knowing what it feels like on my skin Helena Christensen brand ambassador and investor, Nimue Skin Technology

upermodel, photographer They wanted to company feedback throughout the and humanitarian Helena know that I’d process. At the end, she decided Christensen S Christensen has added felt the range not only to be a spokesperson (below) tried ambassador and investor for the brand, but to become Nimue’s Age for skincare brand Nimue Skin was efficient an investor in the company as Intelligence (AI) Technology to her list of roles. well. “I’m not just presenting range for 18 The South African skincare another product without really months before brand announced the partnership knowing what it feels like on deciding to be a with the 48-year-old Danish model my skin – that’s very atypical spokesperson and former Victoria’s Secret Angel in this business,” she says. prior to the recent launch of its The AI line is the latest Age Intelligence (AI) range. launch from Nimue, which is Christensen was approached distributed in 23 countries globally, by Nimue’s CEO, Dr Karsten including South Africa, Sweden, Wellner, who asked her to try Denmark, the Netherlands, the the products before deciding if UAE and Germany. Designed she wanted to become involved to target the visible signs of with the brand. Christensen says ageing, AI is formulated with Wellner wanted her to really intelligent active ingredients, love the brand rather than just including chicory root extract, being a spokesperson. “They hydrolyzed myrtle leaf extract wanted me to almost approve of and calendula flower extract. the products before I went into Christensen hopes to play an the collaboration,” she explains. active role in product development “They wanted to know that I’d in the future. “I’m hoping that felt that the range was efficient, next time I’ll even be in the lab, and that I trusted the product.” giving them a little nudge,” she Christensen tried the AI range says. “I would really like them to for 18 months, and offered the include a facial oil in the range.” O

26 spabusiness.com issue 3 2017 ©CYBERTREK 2017 http://www.spabusiness.com 17—20 OCTOBER 2017

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he Spa Kalahari, to be manually data entered part of the Kalahari into their SpaSoft system. It’s been a great Resort in Sandusky, The spa needed a more addition to our spa and Ohio, features 11 efficient way to collect crucial treatment rooms guest contact and health lets our guest know T and a full-service information and make it that we’re taking things salon. During available to the therapists. to the next level the high season, the spa The Spa Kalahari chose Nikki Severson, corporate spa might have as many as 150 to deploy SpaSoft Wellness director for Kalahari Resorts appointments scheduled for Forms to streamline their intake a Saturday, and at peak times, process and automate the flow the two receptionists may be of information from the guest to juggling up to six concurrent the therapist. Now when a guest complete the intake process. to each provider. Now, all the arrivals and check-ins. checks in at the front desk of First, the guest confirms providers can jump on the Previously the spa the spa, the receptionist selects their contact information. computer to check the personal receptionists would have each one of the four tablets running Then, they are prompted information, and away they go. guest manually complete a SpaSoft Wellness Forms. The to provide any necessary It just makes things easier.” paper form. The completed app displays a list of arriving information regarding their Guests of the Spa Kalahari paper form went from the guests, making it easy for the health concerns or conditions. have been very receptive front desk to the therapist and receptionist to choose the guest They complete the process to the tablets. For a few then back to the front desk and hand them the tablet to by accepting the terms and elderly guests that have electronically signing Spa been resistant or unfamiliar Kalahari’s waiver. All of this with the technology, Spa information automatically Kalahari walks them through flows into SpaSoft, where the questions step by step. therapists can review it “It’s been a great addition before each appointment – no to our spa and lets our guest data entry needed. know that we’re taking things “The process flows better to the next level,” said Severson. with SpaSoft Wellness Forms,” “We love going paperless!” commented Nikki Severson, The SpaSoft Wellness corporate spa director for Forms have been so beneficial Kalahari Resorts. “Before, for Spa Kalahari, that they for guests with packages of are currently rolling out the multiple treatments, it was functionality at their spas in difficult to filter the paperwork Wisconsin and Pennsylvania.

Visit www.spasoft.com/spabiz to request your demo

28 spabusiness.com issue 3 2017 ©CYBERTREK 2017 http://www.spabusiness.com http://www.spasoft.com/spabiz

http://www.spabusiness.com Austrian medical spa operator Lanserhof acquires Grayshott Spa

The historic Grayshott Spa in Surrey, England, has been acquired by The Grayshott Health Spa Austria-based health and medical resort will undergo a renovation specialists the Lanserhof Group. after the acquisition The family-run Lanserhof, which owns spas in Austria and Germany, has teamed up with real-estate agency London and Regional Properties (L&RP) to purchase Grayshott as part of a joint venture. No financials have been revealed for the deal, but both Lanserhof and L&RP will acquire a 50 per cent stake in the business. With 59 rooms and 36 treatment rooms, Grayshott spa already offers health-based wellness programmes, including those targeting the digestive system, weight loss and regeneration following injuries or illnesses. Following the deal, Grayshott Health and Medicum in Germany; and a Spa will continue to operate under its forthcoming location in Sylt, Germany. old name. However, Lanserhof Group Dr Christian Harisch, managing director, plans to refurbish and focus on the says he is “very happy to have found the spa’s medical wellness offering. The ideal partner with London and Regional acquisition is part of Lanserhof’s long- Properties. We would like to supplement held aim of entering the UK market. the existing Grayshott Health Spa offer and In an interview with Spa Business develop it as the first address for FX Mayr earlier this year (see SB17/1 p82-86), medicine in England. In the coming months, Lanserhof’s CMO Nils Behrens revealed We will supplement the Grayshott however, the necessary prerequisites will that the UK was next on their expansion offer and develop it as the first be created both on the side of the building “hit list”, adding to its existing portfolio address for FX Mayr in England and, above all, on the medical level.” of clinics in Lans, Austria; Tegernsee Dr Chrisian Harisch More: http://lei.sr?a=z7u3c_B

Six Senses to make Swiss debut

Six Senses will open its first resort in Switzerland, the 47-bedroom Six Senses Crans-Montana, located in the ski area of Valais. Wellness offerings at the resort will include a 22,000sq ft (2,000sq m) spa specialising in alpine treatments, a gym and fitness studio, pool and suspended relaxation area. The resort will include a 2,000sq m spa This project will offer “This project will offer an an amazing selection of amazing selection of outdoor Recycled materials will be also play a key role in the outdoor activities activities including onsite selected by the architect and project’s design, with efficient including onsite ski-in and ski-in and ski-out access, design teams, and repurposed lighting, ozone protection and ski-out access, plus a rich plus a rich wellness offering,” materials will be used in renewable energy sources wellness offering says Bernhard Bohnenberger, the manufacture of finishes. featured at the resort. Bernhard Bohnenberger president of Six Senses. Energy and water conservation More: http://lei.sr?a=P4d2R_B

30 spabusiness.com issue 3 2017 ©CYBERTREK 2017 http://www.spabusiness.com Second Chiva-Som will have residences

Destination wellness resort Chiva-Som will open its first location outside Thailand, in Bintan, Indonesia. The development will include its first permanent residences. Chiva-Som Bintan will be located within the Treasure Bay Bintan development and will be about 25 hectares when completed. Built amid natural mangroves and Chiva-Som combines Western practices and Eastern philosophies overlooking white sandy beaches, Chiva- Som Bintan will house a 70-bedroom wellness hotel, a wellness centre and to the original location in Hua Hin, An on-site organic farm will be part 34 luxury villas ranging in size from Thailand, first opened in 1995. The Bintan of the project, and visitors will be able one to five bedrooms. Its approach and project is still in the design stage, and to participate in organic farming, as range of services offered will be similar an opening date has not yet been set. well as enjoying farm-to-table dining. A 1.5 hectare marine park will house more than 70 species of marine life, and provide additional activities, as Residents will work well as an outreach programme for with Chiva-Som staff on educational, conservation and research. longevity programmes Chiva-Som brings Western practices together with Eastern philosophies, and features personalised services, including wellness cuisine, consultation, one-stop health and wellness facilities, and a menu of 200 fitness, physiotherapy, holistic, aesthetic beauty and spa therapies. Residents will get access to the resort’s spa facilities, and owners will work with Chiva-Som’s staff to create longevity programmes and customised wellness packages. More: http://lei.sr?a=s3g8h_B

Crabbe launches consulting practice

After nearly eight years Crabbe says his new practice, Five Feet to Fitness concept at Hilton, most recently as called Interim Wellness, (see page 94), and was also senior director of global will primarily advise larger responsible for the refresh of wellness, Ryan Crabbe has organisations and brands Hilton’s eforea spa brand. left the company. Crabbe seeking stronger strategies, “As more brands infuse has begun MBA studies at project architecture, and wellness DNA into their Georgetown University in product management of products and culture, I’ll Washington, DC, and has their existing or future spa leverage years in the business also reignited the consulting and fitness concepts. as a global brand leader to practice he began in 2006. “I’ve been fortunate Successful wellness advise them on an interim basis In 2006, Crabbe’s practice, to gain a unique global projects take thoughtful to ensure they take a well- Interim Spa Solutions, worked perspective on spa and fitness research, planning, considered approach,” he says. with hospitality companies, operations, wellness brand focused execution, and a “Successful wellness projects providing on-property management, industry supply deep understanding of take thoughtful research, consulting and advisory relationships, and innovative industry topography planning, focused execution, services during leadership concept creation,” he says. Ryan Crabbe and a deep understanding transitions and critical Before departing from Hilton, of industry topography.” points in a spa’s lifecycle. Crabbe launched the brand’s More: http://lei.sr?a=C6S5t_B

©CYBERTREK 2017 spabusiness.com issue 3 2017 31 http://www.spabusiness.com The 18th-century hotel underwent a four-year, €176m restoration Annbeth Eschbach, founder, exhale Hyatt acquires exhale Historic Hôtel de Crillon On the heels of its recent acquisition of wellness destination resort Miraval, Hyatt reopens with Rosewood spa is acquiring US spa and fitness brand exhale for an undisclosed amount. The iconic Hôtel de Crillon in Paris Founded in 2003 by Annbeth Eschbach, has reopened after undergoing a exhale has 25 locations in key markets four-year, €176m (US$200m, £150m) throughout the US and the Caribbean, and restoration. The historic property, combines barre, cardio, yoga and HIIT which dates back to the 18th century, classes with massages, facials, acupuncture, is now operated by Rosewood Hotels and nail and waxing treatments. and Resorts and houses 78 rooms, 36 “Exhale was the first to market a concept suites and 10 signature suites. that addressed both mind and body, spa Led by architect Richard Martinet, and fitness, and broke away from the the redevelopment involved every traditional spa and gym,” says Eschbach. aspect of the building – including the “It created a new wellbeing paradigm restoration of the landmark façade and conceived as a lifestyle brand.” grand reception rooms on the second Karl Lagerfi eld worked on suites Hyatt plans to position the brand for floor, which are classified heritage “thoughtful global expansion,” including landmarks by the French government. Auer, Chahan Minassian, Cyril Vergniol new locations within Hyatt hotels. The hotel’s interiors were created by and Aline Asmar d’Amman. More: http://lei.sr?a=a3A4X_B four Paris-based designers: Tristan Designer Karl Lagerfeld has decorated two of the signature suites, called Les Grands Appartements, which Raison d’Etre teams he says convey his “personal vision of up with FH Joanneum French chic and modernity.” for spa MBA course The Sense spa houses a number of treatment rooms and a large wet Spa Business Education (SBE), part area, including a newly built signature of spa consultancy Raison d’Etre, has swimming pool. Natural light is used partnered with the FH Joanneum to illuminate 17,600 gold scales of University of Applied Sciences in the residential-style pool, which is Austria. Targeting those looking for surrounded by luxury decorations. a career in spa management, the The spa features treatments collaboration brings together SBE’s reflecting the history of the property vocational Spa Management Online – such as the “19th century French Programme and FH Joanneum’s MBA detoxification” body scrub – as well as course in International Hospitality local ingredients that are sourced from and Spa Management. The course the French countryside. is designed to offer an integrated, It radiates fine French “Our guiding philosophy is ‘a sense market-oriented educational contemporary lifestyle, timeless of place’ and this hotel intrinsically programme, created for the wellness, yet with an edge, not only in reflects the heart and soul of Paris,” spa and hospitality industry. its design, but in gastronomy, says Radha Arora, president of More: http://lei.sr?a=z2s8N_B art and service Rosewood Hotels & Resorts. Radha Arora More: http://lei.sr?a=X6N7W_B

32 spabusiness.com issue 3 2017 ©CYBERTREK 2017 http://www.spabusiness.com SIMINETTI+ LUXURY PEARL MOSAIC INTERIORS • ENGLAND •

SIMINETTI.COM Tel: +44 (0) 1386 897 866 • e-mail: [email protected] UK • USA • CANADA • UAE • ITALY • AUSTRALIA http://www.spabusiness.com Catherine Strange Warren The ANA InterContinental Beppu will include a public onsen bath, spa and pool named VP of spa and wellness at Carillon Intercontinental to open first onsen resort

Carillon Miami Wellness Resort has InterContinental Hotels will open its it will be a highly sought-after appointed spa industry veteran Catherine first onsen resort in the Japanese city destination for both domestic Strange Warren as vice president of spa of Beppu in 2019. The city is on the and international travellers,” says and wellness. In her new role, Warren southern Japanese island of Kyushu, Hans Heijligers, chief executive of manages a team of more than 100 in the has more than 2,400 natural springs, InterContinental Hotels Group ANA. property’s integrated spa, fitness, salon making it a favourite for onsen retreats. The resort, which will be situated and wellness facilities. Melissa Fielding The ANA InterContinental Beppu on 82,000sq m (883,000sq ft) of remains as spa director at the property. Resort & Spa will include a public land, is being developed by Tokyo Warren’s nearly two decades in spa onsen bath, spa and pool, and the Century Corporation with the include most recently serving as spa and 89 bedrooms will each feature support of Oita prefecture and Beppu leisure director for Eau Spa at Eau Palm their own private onsen with City. Oita prefecture has become Beach Resort & Spa. During previous roles water from a local hot spring. increasingly popular in recent years with WTS International and Steiner Leisure “As InterContinental’s first onsen as a tourist destination, and that’s Limited, Warren received the inaugural resort, ANA InterContinental Beppu expected to grow as it prepares to “Innovate Award” from ISPA. Resort & Spa will be a globally unique host the 2019 Rugby World Cup. More: http://lei.sr?a=U9X3A_B luxury resort, and I’m confident More: http://lei.sr?a=7g2K2_B

Girona’s Alàbriga Hotel launches The boutique hotel luxury spa to strengthen wellness offer is now home to a Alàbriga Hotel in Girona, Spain, has 7,000sq ft wellness spa opened a day spa as part of a strategy to strengthen the boutique hotel’s wellness offering. The 650sq m (7,000sq ft) spa has four treatment rooms, a couple’s suite and two rooms for aesthetic medicine, and has been divided into four areas. Described as Breathing Rooms, the treatment areas have been designed to help guests breathe deeply during treatments. The Dream room is described as a “binaural Alàbriga’s wellbeing element is designed as a sanctuary Inma Moreno acoustic and dynamic stimulation booth” offering a 30-minute experience called offering guests an exclusive menu of be performed in the comfort of guest Spa Wave, using techniques of deep detox juices and superfood-enriched rooms. We’ve also created a new concept relaxation and meditation. In the Touch smoothies devised by a nutritionist. called Wellbeing 360º. It’s an innovative room, guests can try out a treatment Inma Moreno – Alàbriga’s director concept aiming to relieve guests of based on the ancient Greek concept of of wellbeing – says the spa will enrich the responsibility so often imposed psammotherapy, which is carried out the offering of the Alàbriga Hotel. on them to choose from endless lists on a wooden table covered with heated, “Alàbriga’s wellbeing element is of services, instead offering exclusive, alpha-quartz sand, used to relieve pain. designed as a sanctuary,” she says. “And individually customised programmes.” The resort has also added a Health Bar, the personalised treatments can also More: http://lei.sr?a=y6R2w_B

34 spabusiness.com issue 3 2017 ©CYBERTREK 2017 http://www.spabusiness.com PRECIOUS PEARL ULTRA LIFT

WWW.ANNESEMONIN.COM/ULTRALIFT http://www.spabusiness.com DIARY DATES

7-9 September 2017 SWAA Conference Heritage Le Telfair, Mauritius The Spa and Wellness Association of Africa’s annual conference. The renovation www.spaassociationofafrica.com includes a new bathing grotto 10-13 September 2017 and spa SpaTec Fall North America Estancia La Jolla Hotel & Spa San Diego, US Another renovation for Two Bunch Palms An intimate, results-oriented setting bringing together key spa operators The iconic California Two Bunch will continue and suppliers for a series of one-to- hot springs spa Two its focus on thermal water one meetings and networking. Bunch Palms will again healing, which managing www.spatecevents.com/ be undergoing a multi- director John Trudeau says northamerica-fall million-dollar upgrade is more relevant than ever. this year that will include “Water is the sacred 14-16 September a new contemporary anchor and lure of the SpaChina Summit bathing grotto, new property, and since the Fairmont Chengdu, China spa, apothecary, fitness beginning of civilisation, Three-day event for those relevant to centre, new farm-to-table humans have sought out or interested in China’s spa industry. treatments, and treatments Since the beginning of hot springs for physical www.spachina.com using the medicinal civilisation, humans have healing, social connection qualities of marijuana. The sought out hot springs for and spiritual awakening,” 15-19 September project is expected to be physical healing says Trudeau. “Two Bunch Cidesco World Congress completed by Q3 2018. John Trudeau is poised to take the art of Taj Lands End, Mumbai, India Amy McDonald of Under bathing and celebration Interact and network with people a Tree Health and Wellness to a new level for the across the beauty industry at this Consulting is working on the wellness traveller. annual international event. new design and concept. More: http://lei.sr?a=U9A8C_B www.cidescocongress2017.com

20-23 September Termatalia Ourense, Galicia, Spain Former Six Senses COO Jamie Waring An international exhibition and joins GOCO Hospitality meeting focusing on thermal water, which includes a trade fair, Jamie Waring has been named group the anticipated growth of our conference and tour of thermal sites. director of operations for GOCO company,” says Ingo Schweder, www.termatalia.com Hospitality. He is responsible for GOCO Hospitality CEO. overseeing all operating assets in Waring says: “The projects 9-11 October GOCO’s international portfolio. delivered by GOCO Hospitality Global Wellness Summit Waring was previously CEO of are visionary and cutting-edge. Palm Beach, Florida, US Holmes Place in Europe, and I’m thrilled to become part of the A key industry event for leaders in prior to that, was COO for team, and looking forward the spa and wellness industries. Six Senses, managing to supporting GOCO www.globalwellnesssummit.com their global portfolio Hospitality’s growth of resorts and spas in creating wellness 16-18 October for five years. destinations worldwide.” ISPA Conference & Expo “By bringing In addition to spas, Mandalay Bay, Las Vegas, US Jamie on board, GOCO is working on Three days of speakers and an we are strategically wellness communities industry conference bring the enhancing our (see p 62-72). industry together at this annual senior leadership Read more: international event. team in prepapring http://lei.sr?a=N3f5S_B www.experienceispa.com

36 spabusiness.com issue 3 2017 http://www.spabusiness.com Product innovation In the forefront of design, technology and functionality.

eal MemoryMemo Foam: Certified quality the comfort evolution Up to 10-year guarantee and the exclusive Lemi lifetime assistance. Tailor made service A dedicated advisory service, a choice of 50 colours and rapid delivery.

www.lemigroup.it http://www.spabusiness.com The Pro-Collagen range PROMOTION: ELEMIS contains powerful marine ingredients, including seaweed

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With its market-leading Pro-Collagen skincare products already a worldwide success, Elemis has further expanded its premium anti-ageing range with a potent new seaweed-based Marine Oil

ith the demand for results- and wrinkles in 14 days, and increase hydration driven skincare growing levels by up to 177%, even after 12 hours. W ever stronger, the Elemis’ The range includes the much-praised Pro- Pro-Collagen range – Collagen Cleansing Balm with its aromatic formulated with incredible seaweeds and blend of geranium, lavender, chamomile, natural ingredients that deliver clinically- eucalyptus, ho wood, orange and clove. proven results – stands heads above the Among the 14 products in the Pro-Collagen crowd for any spa operator serious about range, there is a also luxurious marine offering clients clinically-proven benefits. mask, a neck balm, a serum elixir, and a Based around the ‘hero’ marine men’s moisturiser to address the needs of Noella Gabriel ingredient of padina pavonica – a unique any client wanting to positively protect algae sustainably sourced from the against the signs of ageing – and feel warm Mediterranean – Pro-Collagen wonderfully pampered at the same time. This is the ideal products have gained a reputation for Spring 2017 saw the launch of the way to step up excellence among spas, customers and new Pro-Collagen Marine Cream SPF 30, top beauty editors alike. And after a while the much-anticipated Pro-Collagen your Pro-Collagen solid decade on the market, one pot of Marine Oil makes this family of incredible skincare routine Elemis’ signature Pro-Collagen Marine products even stronger than before. Cream – which also contains Nature and science remain at antioxidant rich ginkgo biloba and New Pro-Collagen the core of all Elemis formulations, chlorella – is now sold every nine Marine Oil is lightweight giving spas the assurance they seconds across the world! and easily absorbed are offering products with highly Building on this remarkable active, clinically-proven natural success, Elemis has continued ingredients. to innovate and expand its Pro-Collagen range The recently-launched Pro-Collagen Marine Oil so that operators can offer clients an exciting is no exception. It’s a powerfully effective oil which ‘texture library’ of skincare products that not only delivers both immediate and long-term results. feel incredibly indulgent on the skin, but are also Made with a trio of seaweeds chosen for their extraordinarily effective. marine-charged properties, the oil delivers a potent moisture boost while reducing the appearance of EXTENSIVE RANGE fine lines and wrinkles. The signature anti-wrinkle moisturiser Pro- Collagen Marine Cream is famed for its light, POTENT FORMULA velvety texture, delicate aromatic fragrance and The passionate co-founder and creator of Elemis impressive results. It’s been clinically proven* to Therapies, Noella Gabriel, says of the new launch: significantly reduce the appearance of fine lines “With a potent and unique complex of anti-ageing

38 spabusiness.com issue 3 2017 ©CYBERTREK 2017 *Independent Clinical Trials 2015 http://www.spabusiness.com Pro-Collagen professional treatments have been a huge success story in the worldwide spa market

seaweeds, the new Pro-Collagen Marine Oil delivers The best-selling signature Pro-Collagen Age plumping moisturisation and nourishing omegas, Defy Facial, for example, incorporates targeted all in a luxurious yet lightweight, easily-absorbed massage to encourage optimum cellular function facial oil. This is the ideal way to step up your Pro- for nourished, younger-looking skin. The facial Collagen skincare routine. The protecting elements has been clinically proven to dramatically reduce of seaweed meet a natural blend of nine essential fine lines and wrinkles after just one treatment. oils, giving this the same beautiful signature Among a group of 30 women aged 40 to 75 who aromatic as our bestselling cleansing balm, ensuring received a professional Pro-Collagen treatment, 97% an unforgettable sensorial experience every day.” agreed the treatment dramatically reduced lines Pro-Collagen Aside from the all-important padina pavonica to and wrinkles and left the complexion looking more help improve skin elasticity, the oil’s active ingredients vibrant and youthful. Meanwhile, 93% agreed the marine cream also include roaring water kelp. Sourced from the treatment left skin looking more youthful, with has won over 45 pristine Atlantic waters off the west coast of Ireland, improved skin elasticity and firmness. this kelp contains essential minerals, vitamins and The power of Pro-Collagen has been proven again awards, with one omegas to support the skin’s natural processes. and again – both in clinical and user trial results – pot sold every The oil also includes golden seaweed from the and has more than 45 skincare awards to its name. lower depths of the ocean in Brittany, which helps Spa operators can be confident they are investing nine seconds to protect the skin against external aggressors; their time and resources in a range that can bring UK-grown cold-pressed white poppy seed oil, immediate and longer-term results to a wide age- which serves to plump the skin with moisture; and range of clientele – from millennials to baby boomers. UK-grown Abyssinian seed oil with essential fatty And as a passionate innovator of skincare, acids to help smooth the appearance of the skin. operators can count on Elemis to deliver exciting products and results for many decades to come. OUTSTANDING RESULTS In recent user trials, 91% of testers agreed the oil left their skin feeling moisturised and softer, while 90% agreed skin was left with a healthy glow. Pro-Collagen professional treatments have also been a huge success story in the worldwide spa Contact Elemis and beauty market, where businesses can count Tel: +44 (0)207 907 2724 on Elemis to support their therapists with an Email: [email protected] unrivalled degree of training. Web: www.elemis.com/newbusiness

©CYBERTREK 2017 spabusiness.com issue 3 2017 39 http://www.spabusiness.com INTERVIEW

AMANDA AL-MASRI Vice president of spa services – Equinox

Equinox has built a reputation as an integrative lifestyle club where spa and fitness work together. Now, as the brand delves into the world of luxury hotels, Jane Kitchen talks to Amanda Al-Masri, the brand’s new VP of spa services

n the past 25 years, Equinox has managed to change the face of health clubs, and to quietly assemble a collection of 88 spas that cater to a hip, high-performance clientele. Its spas have been successful in their own right, but they’re also uniquely positioned within the gym, Iwith specialists in both departments working together to create a holistic wellness plan for their clients. The first Equinox opened in New York in 1991; today, the brand has expanded across the US, with locations in Los Angeles, San Francisco, Miami, Chicago, Boston, Dallas, Houston and Washington, DC, as well as clubs in London, Toronto and Vancouver. But next year, the upscale gym giant will take a huge leap into the luxury hotel business, bringing its core philosophies to “the art of travel”. The first Equinox Hotel is set to open in 2019 in New York City’s Hudson Yards, and will have a focus on movement, with a 60,000sq ft (5,400sq m) gym – and a “major” spa. Al-Masri joined Equinox Equinox has plans to significantly this year, moving from a grow its hotel business beyond New York, position as global director adding more than 50 locations. It’s serious of spa for Starwood about the hotel business, as evidenced by two recent hires; last year the company brought on Christopher Norton – formerly COO of Four Seasons – as CEO of the hospitality business. And earlier this year, Equinox named Amanda Al-Masri – who had been working as global director of spa operations and development for Starwood – as vice president of spa services.

40 spabusiness.com issue 3 2017 ©CYBERTREK 2017 http://www.spabusiness.com Our tagline, ‘It’s not fitness – it’s life’, perfectly sums up my attraction to Below: massages use Equinox after spending techniques to improve muscle performance so long in hotels Right: the fi rst Equinox Hotel will open in New York

Design at each Equinox spa is diff erent, but the brand aims to create a lifestyle experience, with spa a part of members’ lives

http://www.spabusiness.com INTERVIEW: AMANDA AL-MASRI

Massages focus on muscle recovery, tissue regeneration and fl exibility, but the spa also off ers a wide range of facials, as well as waxing services

Wellness lifestyle rather than an ancillary business. Its “Our tagline, ‘It’s not fitness – it’s life’, core philosophy focuses on the pillars of perfectly sums up my attraction to movement, nutrition and regeneration – Equinox after spending so long in hotels,” which is where the spa component lives. says Al-Masri. With her role at Equinox, “Spa is front and centre in the club’s she’s eager to reaffirm that the luxury offerings, rather than simply an amenity or fitness operator is not just a gym, but a a place to be pampered, as is often the case leader in the high-performance lifestyle in day spas or hotel spas,” says Al-Masri. market. The spa component of Equinox’s “It integrates seamlessly with the other concept is integrated with its core fitness programming, and works symbiotically business, with trainers recommending with the other pillars of movement and treatments that will help guests recover nutrition to help our members achieve Spa is front and from tough workouts, perform better, their high-performance goals.” or just create more balance in their centre in the club’s wellness-focused lives. “Equinox is part Collaboration offerings, rather of our members’ lifestyles, and having an This means that spa employees increased number of potential touchpoints collaborate with their peers who work than simply an presents greater opportunities for the in personal training, group fitness and amenity or a place spa team to develop relationships with Pilates to create programmes for their our members, build on results, and create members. For instance, for a member to be pampered long-term plans,” says Al-Masri. training for a marathon, a trainer might Equinox’s focus on lifestyle means recommend a Performance Massage, that spa is a key part of members’ lives, which uses techniques designed to help

42 spabusiness.com issue 3 2017 ©CYBERTREK 2017 http://www.spabusiness.com Trainers help members work out and recommend treatments that will improve performance

Spas are designed to integrate seamlessly with the fi tness programming, but retain a calm ambience

http://www.spabusiness.com INTERVIEW: AMANDA AL-MASRI

align muscle tissues for better kinetic chain mobility and enhanced performance. “Working together allows us to provide an outcome much more powerful than the sum of its parts,” explains Al-Masri. Creating a brand voice “Our massage therapists and aestheticians Equinox’s most recent ad campaign are selected for their ability to help our urges people to ‘commit to members achieve their goals, whether something,’ and includes a woman that’s optimising performance, pushing with mastectomy scars getting brands, but its largest partners are through plateaus, recovering from an tatooed and a shirtless beekeeper. SkinCeuticals, Caudalie and Elemis. And injury or illness, or simply restarting It aims to encourage people to ‘take while having an on-site spa at a fitness a healthier lifestyle. Working with our action and celebrate dedication’. club is a benefit to members, it’s much in-house team of experts allows us to more than that: the spa is an independent tackle these outcomes in a holistic, profit centre, and also generates three-dimensional way that impacts more membership leads through its day spa use. quickly – and with longer-lasting results.” We started as a Most of Equinox’s massages focus on cool place to work Creating community muscle recovery, tissue regeneration and Part of Equinox’s appeal is its lifestyle flexibility – key issues for its target guests out, but realised our approach, which creates something more – but it also has a wide range of facials, clientele hungered than just a gym or a spa – its members body treatments and waxing services. come to hang out or work remotely in The spas work with a variety of skincare for community the Lounge Cafes. Its unapologetic brand voice is both edgy and distinct, and its advertising is designed to foster thought- provoking conversations. “We started as a cool place to work out, but realised our clientele hungered for community and a way of life,” explains Al-Masri. “Striking this balance has given us license to stay at the forefront of the industry with impactful, science-based programming, while driving forward conversations in the worlds of fashion, healthy living, technology, pop culture and sport.” Architecture and design is a big part of this – no two locations are the same, and part of Equinox’s philosophy is to create environments that reflect the unique market and neighbourhood of each site. At its flagship London club in Kensington, for instance, the 5th floor gym is housed at the Massage therapists are hired for their ability to help members reach their wellness goals site of the former Rainbow Room – where

44 spabusiness.com issue 3 2017 ©CYBERTREK 2017 http://www.spabusiness.com Whatever the size of your spa, Our team of experienced designers REM are always excited by the work with you to produce bespoke opportunity to create environments made to measure furniture that are stimulating, motivating solutions to fit your brand. and inspiring for staff and clients. Made in Britain – 3 Year Warranty

[email protected] www.rem.co.uk +44 (0) 1282 619977 http://www.spabusiness.com INTERVIEW: AMANDA AL-MASRI

The spas at Equinox Hotels will focus on the ‘regeneration’ aspect of high- performance living

the likes of Mick Jagger and Twiggy once partied till dawn – and retains the iconic dance club’s illuminated elliptical dome and mirrored centrepiece.

Fitness meets travel The hotel concept is predicated on the same Equinox philosophy, and the target guest is one who already embraces a healthy lifestyle. “The goal is to create the sense of community, personalisation and style we’re known for in our clubs, re-envisioned in a new, luxury-driven environment,” explains Al-Masri. “We want to raise the bar on what a hotel experience should feel like, and evolve Designers Yabu Pushelberg the idea of travel as something that can fit are working on the fi rst seamlessly into a healthy lifestyle.” Equinox Hotel in New York City All hotels will have spas, and the hotel spas will offer a roster of technicians and services tailored to everything from sleep and relaxation to recovery and optimised a spa should look like. Add in world-class hotels will also offer healthy food that’s performance. “The spas at Equinox Hotels service, design and facilities, and we feel tailored to the workout and travel regime will focus on the ‘regeneration’ aspect of confident that the hotel spas will stand of the guest, and will aim to maximise high-performance living,” says Al-Masri. alone in each market we enter.” sleep quality by removing disruptors such “As in every aspect of our business, spa Equinox is looking to develop additional as light pollution and noise. relies heavily on innovation, technology locations – reportedly more than 50 – in For the Hudson Yards hotel, Equinox is and expertise in our field, rather than US urban markets and other global working with designers Yabu Pushelberg relying on traditional expectations of what gateway cities, including London. The to create a design concept rooted in a modern industrial aesthetic, with structural and mechanical systems left exposed. Conceived as an entirely new hotel experience that meets the needs of the high-performance traveller, Yabu Pushelberg is tasked with creating “a modern haven for life maximisation.” “The Equinox brand lives at the intersection of substance and style, and Equinox Hotels will evolve this concept, merging substance and style with impeccable service,” says Al-Masri. “Equinox Hotels is where the science of fitness meets the art of travel.” O

Jane Kitchen is managing editor at Spa Business. email janekitchen@ The fl agship London club is at the site of the former Rainbow Room in Kensington spabusiness.com

46 spabusiness.com issue 3 2017 ©CYBERTREK 2017 http://www.spabusiness.com SKINCARE SCIENCE WITH A SOUL

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EXTREME COMFORT

California-based Living Earth Crafts has further transformed the massage experience for both client and therapist with the launch of two new high-specifi cation treatment tables

s a leading international supplier of massage beds, Living Earth Crafts® (LEC) The end result is two has taken comfort to a whole highly crafted and new level, with the launch of its new Century City™ versatile models that A and Infinity GT™ multi- meet all the demands of a purpose treatment tables. “We went back to the drawing board to modern spa environment design these tables, and the end result is Jim Chenevey, CEO, LEC two highly crafted and versatile models that meet all the demands of a modern spa environment, and can be further customised for each spa,” says Jim ADA-complaint (American Disability Act) to suit them, the ease and effectiveness Chenevey, CEO of Living Earth Crafts. table to also seamlessly integrate storage. of their work will be compromised. Both tables offer an ultra-low “It’s is an ideal choice when catering for “Even an adjustment of just a few height adjustment range (20.5 to clients with disabilities or limited mobility, as centimetres can totally change the way 36.5-inch or 52-93cm for Century City we’ve been able to make the table come down the therapist is able to use their body and 22 to 35-inch or 57-89cm for the to a very low level without compromising weight in a treatment, as opposed to Infinity), as well as LEC’s superior gel any of the advanced design features,” having to stretch and strain across a table. SpaMattress™ technology. Each also says Brian Paris, executive VP for LEC. “Our tables help to avoid repetitive features wireless hand and foot controls, “Its extended height range is also strain for the therapist, while their massage which power an almost-silent four beneficial for therapists, who like clients, treatments can change from being motor lift and positioning system. come in all shapes and sizes. A therapist simply linear to much more dynamic.” With its ultra-low height possibilities, who’s 1.5m tall has different needs to one the Century City is the first who’s 2m, so if tables aren’t fully adjustable A technology ‘first’ LEC’s advanced SpaMattress technology is another major factor in creating a superior

O The Century City is client and therapist experience. The the fi rst ADA-compliant Century City offers a proprietary Strata™ table to seamlessly Memory Cushioning System which can integrate cabinets be upgraded to a 17.5cm (7-inch) Strata GT™ with a 5cm (2-inch) GelTech layer. The SpaMattress technology is equally as luxurious on the Infinity GT model, which features a deep 15cm (6-inch) GT memory cushion system with a proprietary 5cm (2-inch) GelTech spring- back layer for unsurpassed client comfort, especially during extended treatments. Chenevey says: “We believe the GelTech SpaMattress™ technology is a first for a spa bed, and it’s an addition that revolutionises

48 spabusiness.com issue 3 2017 ©CYBERTREK 2017 http://www.spabusiness.com O The Infi nity GT’s hourglass shape allows the therapist to get closer to the client

O The GelTech SpaMattress’ honeycomb design delivers deep comfort

Their massage treatments can change from being simply linear to much O LEC’s advanced SpaMattress technology more dynamic transforms the massage for both client and Brian Paris, executive VP, LEC therapist, while its patented Facecradle (left) technology also off ers unrivalled comfort

the client and therapist experience. technology is made up of eight Traditional foam mattresses are built in individual petals, which are layers, and the more you press down on covered by a memory foam them, the more they condense and harden. cushion filled with a proprietary “Our GelTech SpaMattress is built in a Cloudfill™ poly gel fibre blend. honeycomb formation, and so as pressure Chenevey says: “The face pillow is applied the side walls collapse, but impact on the efficacy and range of is designed to spread the weight of the not all at the same time. So the mattress the treatment, without the need for the face and therefore eliminate any pressure becomes firmer, but never bottoms out. therapist to twist their own body.” points. So there is no particular pressure “The gel also has a spring-back action To complement its appealing shape, on the forehead, cheeks or chin – just that works with the body and gives great treatment rooms can benefit from the an overall softness around the face. feedback to the therapist, who can better attractive glow of the Infinity’s striking “Face discomfort during a massage is isolate muscles and provide more stretch Iceblock™ LED shelf, which adjusts to 22 one of the biggest client complaints, but for the client. And for the client, of course, different hues. Add-on features include an we’ve managed to completely eliminate it’s just so much more comfortable.” integrated table warmer cover, Kliptsch® this with this very high-end pillow. sound system and LEC’s extremely wide “We really feel it’s a game-changer Comfortable and range of laminate and upholstery options. for the massage industry.” curvaceous designs “This is by far the most beautiful As well as its cutting edge technology, and comfortable treatment table the new Infinity GT™ also offers on the market,” says Paris. outstanding aesthetics, having been “Our new GT system offers a level of crafted in a beautiful infinity, or hourglass cushioning and bounce-back I’ve never shape with soft rounded edges, along seen in my 20 years in this industry. with clever integrated cabinetry. Spa clients will immediately notice Contact Living Earth Crafts “These ergonomics not only make and appreciate the difference.” Tel: +1 760-597-2155 it a perfect table to fit into a smaller Email: [email protected] therapy room, but they also allow the Perfect pillow Web: www.livingearthcrafts.com therapist to stand 5 to 12 cm closer to As the icing on the cake, all Living Earth Twitter: LECSpaEquipment the client around the shoulder and hip Crafts treatment tables come with the Facebook: livingearthcrafts areas. Again, this can have a significant Caress™ Facecradle. This patented face-rest Linkedin: living-earth-crafts

©CYBERTREK 2017 spabusiness.com issue 3 2017 49 http://www.spabusiness.com OPINION

Spas like Sunrise Springs in New Mexico, US, are addressing mental wellness

Ask an expert Mental wellness

Spas are a natural place to focus on whole health – including mental wellness – but as more spas tackle the challenges of the mind, the question is: where do spas fi t on the spectrum – and how deep should they go? We ask the experts

he World Health Organization This broader view of to support guests in achieving better mental reports that one in four people health, and areas for spas to develop services. will be affected by mental or mental wellbeing is opening There’s a wide range of approaches, T neurological disorders at some up many new opportunities from programmes that relieve stress point in their lives, and that 450 for spas to support guests to complex holistic offerings that million people are currently suffering help heal the body and the mind. from these conditions, placing mental It’s certainly a hot topic; the Global disorders as one of the leading causes the cornerstones of wellbeing and areas Wellness Institute has started an initiative of ill-health and disability worldwide. in which spas have long had expertise. on mental wellness, and this year’s Global As we learn more about the mind/ In addition, exercise has been shown Wellness Summit has a strong focus on the body connection, and as more research to be more effective than drugs for subject. But what exactly do we mean by points to the ways in which traditional treating mild to moderate depression, mental wellbeing – and where do spas fit in? wellness activities such as meditation, while research is emerging that links Can spas tackle mental health and also offer yoga and good nutrition can support the gut biome to our mental health. luxury relaxation? And what do operators mental health, the spa industry is paying This broader view of mental wellbeing is need to know to make sure they’re not getting attention. These are, after all, some of opening up many new opportunities for spas out of their depth? We ask the experts.

50 spabusiness.com issue 3 2017 ©CYBERTREK 2017 http://www.spabusiness.com Michael Schroeder program manager & lead counsellor, Sunrise Springs Spa Resort

t Sunrise Springs It is from our mental health Spa Resort, we state and orientation to our Aaddress mental health and world that all else flows wellness to the extent we deem appropriate for each guest. A readiness for mental health mental health being an training is recommended awareness can be likened important area of interest. for staff members who are to a guest’s ability in a yoga Based on the growing global involved with delivering class; the instructor needs epidemics of stress, lack of mental health services. to tailor a class so as to not sleep and overexposure to Although wellness travellers overwhelm or push a guest electronic devices, it makes are seeking a one-stop beyond their comfort level. sense for spas to look at approach to their health Our life consultation and with our in-house puppies to how they can incorporate needs, training and oversight enhancement services are create awarenesses for our mental wellness interventions are required to address the an important segment of our guests, and to have a bit of fun. into their services. mental health elements. integrative spa menu, for it is Some of the classes we offer in But spas must be prepared Some spas are forging from our mental health state expressive arts, movement and to address the fact that the relationships with outside and orientation to our world meditation create opportunities underpinnings of our mental medical facilities who are that all else flows. We have for heightened awareness and states run deep; guests must experts in this arena and a package where guests can clarity. We also offer one-on-one, feel safe in their environment, collaborating on guest care. work with our medical director couples’ and group counselling. and be able to easily ‘surface’ The growing interest in and myself to evaluate their All of the research and from the counselling process. mental wellness services physical, mental, emotional data about wellness tourism There must be adequate represents an opportunity and spiritual health. We also points to the growing space and time for reflection, for spas to offer higher offer animal interactions with interest in wellness-related and staff must be able to levels of care while also our Silkie chickens and play travel experiences, with assess guests’ needs. Specific increasing revenue.

Dr Fikry Isaac founder and CEO, WellWorld Consulting

worked as vice president Spas can play a bigger of global health services role in supporting the I for Johnson & Johnson for 15 years, and caring medical community for the employees was a key priority, not because it was the right thing to where people can seek more attention from diagnosis to do, but because it created tranquility with their own treatment, spas can play a a competitive advantage wellbeing. People will come bigger role in supporting – offering mental wellness to spas to focus on mental the medical community programmes and services was wellness in part because and supplementing clinical critical to business success. it eliminates the stigma of care – and an even a bigger Business leaders in many mental illness, and focuses role in reducing stress and organisations now recognise demands. Addressing mental more on mental wellness. enhancing mental wellbeing. that good health equals good wellness in a spa setting is a Spas that want to offer Mental wellness will be a business, and that there is no must; beyond the traditional mental wellness services would necessity as we move into the health without mental health. modalities, programmes that need more specialised staff future. Living well will require The traditional role combine physical, mental with extensive training, and will a major shift in the way our of spas is changing as and spiritual components can need to be connected directly well-care ecosystem operates. consumers demand more lead to positive outcomes. to mental health medical The spa world will be part of holistic approaches to their The biggest challenge providers in the event that the solution, but will need to wellbeing, and spas can – and for spas is to change their guests need to be referred on to transform its service delivery should – transform their ways own mindsets from being a specialists. While mental illness and its definition of wellness of thinking to meet these place for relaxation to a place requires specialised medical – including mental wellness.

©CYBERTREK 2017 spabusiness.com issue 3 2017 51 http://www.spabusiness.com OPINION MENTAL WELLNESS

Professor Gerry Bodeker Department of Epidemiology, Columbia University

s recently as a few Spas can create decades ago, it programmes to enhance A was thought that adult development mental wellbeing largely froze in late adolescence and that any growth in mental and emotional capacity during anti-inflammatory diet, regular Spas and wellness adulthood was marginal. exercise, clean air, healthy destinations can contribute Subsequently, a wealth of sleep, and the mental paths of to the mental wellbeing neuroscience and cognitive positive thinking, gratitude, of their guests by sharing research has shown this to mind-body techniques such these research findings be a serious underestimation as meditation, yoga or qigong, to give confidence that of the potential for adults to as well as a supportive and these approaches offer real continue their development telomeres across the lifespan nourishing social environment. benefits. They can also throughout their lives. can be reduced and that we can Regular connection with create programmes around New findings on the actually increase their length. nature has been shown to evidence-based approaches connection between gut Telomeres are the caps on our increase mental wellbeing and to enhance mental wellbeing microbiota and the brain have DNA, which are shortened research on ‘earthing’ has found and fulfilment – from the very given rise to the term the by stress, inflammation and that having the feet in contact molecular to the very global. ‘gut-brain axis’ and nutritional ageing, leading to cellular with the earth is associated But it’s also important that spas and probiotic solutions to degeneration and a shortened with enhanced immune remember to ‘start at home’ and mental health and wellness lifespan, resulting in conditions functioning, wound healing and address the mental wellbeing are currently being studied. such as cancer and depression. the prevention and treatment of therapists and staff, since New evidence suggests Strategies for lengthening of chronic inflammatory their mental state will subtly that the shortening of our telomeres include a healthy and and autoimmune diseases. influence that of the guests.

Patrick Huey group director of spa, Asia, MSpa International Limited

think most spas are The spa industry as playing catch-up in the a whole should move Iarea of mental wellness – they understand the cautiously into this arena importance of having a response to this growing aspect of the industry, but defining can be associated with it, I non-medical areas are well and refining the scope of how think the spa industry as whole within the wheelhouse of many they can respond – and getting should move cautiously into spas, particularly as we talk the right programming and this arena. Spas that are looking about practices like yoga and practitioners in place – will take to address mental wellness meditation, stress reduction some time. Within our spas, we in a larger context would face through massage, and the use work with doctors of ayurveda issues of coverage from an of traditional Chinese medicine and have relationships with with doctors or hospitals, insurance perspective, liability modalities like acupuncture. visiting practitioners, so we cannot prescribe medicine, and the costs associated with I just went to a medical can address issues related and in many countries aren’t bringing in true mental health conference in Bali attended by to mental health outside allowed to diagnose medical doctors and experts. Smart spas some of the largest hospitals in our regular treatment conditions. We can provide that have the resources and Asia. Top of discussion was how offerings, but this is still the soft skills of care that help desire to trailblaze in this area to make the hospital experience emerging for us. It’s an area guests to release stress, and will partner with entities like less like a hospital and more that is a key focus for me. we can sensitise spa staff to hospitals and care facilities to like a spa experience, because I think the role spas can play the nature of mental health, fold into their programmes. the psychological component in relation to mental wellness but it’s important to know how The link between good sleep, for a patient is just as important is a supportive one; we should we fit into the larger picture. proper diet and exercise and as the physical care they are be in addition to – not in Because of the seriousness stress reduction are an essential receiving. The nurturing, less lieu of – proper medical care. of mental wellness and the part of addressing mental threatening spa environment Most spas are not affiliated broad range of challenges that health in a holistic way. These can be key to healing. O

52 spabusiness.com issue 3 2017 ©CYBERTREK 2017 http://www.spabusiness.com FIRE UP YOUR imagination. REGISTER TODAY AT ATTENDISPA.COM

ISPA CONFERENCE & EXPO 2017 OCT 16–18 | MANDALAY BAY, LAS VEGAS, NV http://www.spabusiness.com RESEARCH

RETAIL THERAPY

Spa retail is critical not only to profi tability, but also to a spa’s overall brand values and vision. Nancy Griffi n highlights some of the fi ndings from Contento Marketing’s in-depth retail survey

etail sales are an important component of any spa’s profitability, but many spa directors struggle with how R to create a meaningful retail concept – and how to engage their therapists with selling. A new survey conducted by Contento Marketing found that only about half of spas are satisfied with their retail concept – and more than half acknowledge their retail area could benefit from improvement. While this may sound discouraging, it actually can be seen as an incredible opportunity for skincare brands and consultants to help create more engaging, dynamic retail concepts – and to shape the future of spa retail. Contento Marketing’s survey was More engaging spa retail concepts can help boost sales undertaken in March 2017 with a sample of 400 US-based spa directors, owners and operators. Contento collaborated Oriental, Marriott, Montage, Omni, Ritz- Satisfaction with on the survey design with Ann Patton, Carlton, Rosewood, Sheraton, St. Regis retail operations principal of Savvy Spas and instructor and Westin. Nearly half (48 per cent) of Slightly more than half (52 per cent) of of the spa retail course at the University the respondents were resort spas; hotel spas surveyed responded that they have of California Irvine Spa & Hospitality spas represented 19 per cent and day a strong retail concept and presentation, Management Programme. Participating spas 18 per cent. And while the properties but only a quarter of the respondents properties included Destination Hotels, are in the US, the insights are useful for were satisfied with visual appeal. Overall ESPA, Fairmont, Four Seasons, Hilton, anyone seeking baseline metrics and sales volumes and inventory ‘turn rates’ Hyatt, Langham Hotels, Mandarin strategies to improve spa retail sales. showed a similar trend: only 20 per cent were completely satisfied, and 55 per cent RETAIL TRENDS BY CATEGORY YEAR-OVER-YEAR conceded they could use improvement. The results also showed that 37 per cent of totals may not be 100% due to rounding those surveyed were highly satisfied with Category Sales Sales Sales Do not are up are flat are down offer their margins, while half said retail profits in their spa could be improved. Professional skincare – face 65% 24% 8% 3% 43% 40% 13% 4% Professional skincare – body Retail trends by category 23% 34% 12% 31% Wellness gift, books, music Sixty-five per cent of respondents reported Accessories – jewellery, scarves, etc. 42% 30% 9% 19% an increase in revenues year-over-year Apparel 42% 25% 12% 21% in professional skincare for the face, with Big 5 branded spa products 30% 34% 10% 26% sales down for only 8 per cent. Sales for Private label skincare (face) 9% 9% 4% 78% body products were mixed, up over the last year for 43 per cent, flat for 40 per cent, Nail 14% 37% 15% 33% and down for 13 per cent. Slightly less than 22% 31% 10% 37% Hair one-third of respondents do not offer gifts,

54 spabusiness.com issue 3 2017 ©CYBERTREK 2017 http://www.spabusiness.com Many therapists consider themselves healers rather than sellers, and so are seeking jobs that don’t require sales

RESORT/HOTEL VERSUS DAY SPA 65% of respondents reported an increase in % of overall revenues from retail sales revenues from the sale of skincare for the face, with RESORT/HOTEL SPA DAY SPA sales down for only % 5% 8 14% 5% 16%

books or music, and one-fifth do not offer 5% 36% accessories or apparel – suggesting an 21% area for potential new sales. 9%

Challenges Staff resistance to selling is the main 11% 42% retail-sales blocker, with three-quarters 36% of respondents citing it as the biggest +95+ + + +5+5 spa retail challenge. It’s also becoming increasingly challenging to retain employees, as many therapists are looking <10 11-15 16-20 21-25 26-30 >30 at other spa models that don’t require sales as part of the job. “One of the reasons massage therapists are attracted significant challenge. “Spas are typically Day spas are leading the pack when it to on-demand employers is because they in direct competition for a certain market comes to e-commerce sales; more than aren’t expected to sell product,” explains segment,” says Patton. “It’s essential three times more day spas than hotel and Michael Tompkins, executive recruiter that spa directors and retail managers resort spas offer e-commerce – 56 per cent with Hutchinson Consulting. at a minimum keep abreast of the retail of day spas versus only 11 per cent of hotel More than half (55 per cent) of offerings of their direct competitors.” spas and 14 per cent of resort spas. respondents felt pressure from online Less than a third of spas work with sites like Amazon and eBay – which often Sales channels their vendors to drop-ship, but Patton offer quick home delivery and attractive Spa directors report losing sales to sees that changing, which will help spas pricing – yet only a quarter of respondents websites like Amazon and eBay, yet become more competitive with retail said that other spas in the immediate 70 per cent still don’t offer guests the sales. “Vendor drop-shipping will become areas carrying the same lines created a ability to purchase online from the spa. a must for retail sales from the spa in the

©CYBERTREK 2017 spabusiness.com issue 3 2017 55 http://www.spabusiness.com RESEARCH

future,” she explains. Only 10 per cent of respondents sell spa retail outside the four walls of the spa, representing a significant opportunity to increase revenues with the right strategies; things like kiosks, pop-up displays and portable rolling retail cases can generate interest in the spa while providing an additional revenue centre.

Compensation strategies Ninety-eight per cent of respondents offer some sort of commission structure to either therapists and/or front desk 98 per cent of respondents offer a commission structure staff, and sixty-four per cent offer both commission and incentives. In terms of the structure of commission payouts, square foot — the standard performance 70 per cent offer a flat percentage payout, TOP 10 CHALLENGES metrics for retail outlets. According to 34 per cent offer some type of sliding Patton, industry benchmarks suggest that scale percentage, and 16 per cent offer 1 Staff resistant to sell 75% a good goal for total annual retail sales per “pooled” or shared commission. 2 Not enough space to carry 61% square foot is US$1,000 per square foot all the lines we want (€896, £789). Our survey results indicate Key performance indicators 3 Merchandising does not 56% day spas are proving to come very close to When respondents were asked to compel guests to purchase that overall benchmark at US$898 (€765, benchmark retail sales against total spa 4 Too much competition from 55% £572) per square foot, while hotel and revenue, the results revealed that nearly online sources resort spas are averaging around US$750 a third of all respondents reported that (Amazon, eBay) (€639, £572) per square foot.O retail made up less than 10 per cent 5 High cost of shipping 44% 6 Lack of vendor support 40% of total sales. The highest number of Nancy Griffin is principal of respondents (38 per cent) reported a - merchandising Contento Marketing, a strategic range of 11 to 15 per cent retail to total 7 Inventory control 38% marketing firm for spas and sales, and only 2 per cent reported retail 8 Lack of vendor support 36% wellness brands. She is a founding to service sales of more than 30 per cent. - training advisory board member of the 9 Vendor stocking issues 33% University of California Irvine By obtaining retail revenues and the Spa & Hospitality Management (product out of stock) square footage allotted to retail space, Programme, and member of the Global 10 Contento calculated average retail per Guest theft 32% Wellness Institute’s Career Initiative. ANTONIODIAZ /SHUTTERSTOCK

NEXT STEPS

O Make retail a priority massage therapists have the Learn from day spas Spas with successful retail client’s ear — it makes sense Key indicators show that day spas sales work hard. Make a for them to initiate the sale. outperform resorts and hotels in plan to review your visual O Train and incentivise retail sales, generating a higher merchandising, product mix and all frontline staff Training front-desk staff retail-to-service ratio and higher compensation strategy. Work Hire front-desk staff with sales in selling techniques will average retail-per-square-foot. closely with your vendors to acumen — then pave the way become a necessity Resort and hotel operators create shelf-talkers, countertop for their success by providing can learn how to grow retail displays, special promotions the right tools. Training front- Think complimentary in-room gift sales – as well as the facial and guest-appreciation events. desk and retail staff in selling sets, spa products as gifts and services that drive retail sales. O Measure retail per service techniques and skincare lines pop-up spa events in the lobby, O Consider hiring a Professional products used in in conjunction with licensed poolside or meeting space. designated retail associate treatments are the driver of retail staff will become a necessity. O Don’t lose the sale “Consider creating a role for a in the majority of spas. Savvy O Develop multiple Selling spa products on your personal skincare shopper to gear spa operators are measuring retail touchpoints website increases profitability product-specific, results-oriented the amount of retail sold per Resorts will benefit from telling by providing a convenient skincare regimes tailored to each service, in addition to retail sales a continuous product story not method of re-purchase. If guest’s needs. ‘Personal skincare as a percentage of overall spa only through the spa, but also e-commerce is not practical, stylist’ could be a retail job role revenues. Aestheticians and through the entire property. ask your vendors to drop-ship. of the future,” says Tompkins.

56 spabusiness.com issue 3 2017 ©CYBERTREK 2017 http://www.spabusiness.com http://www.spabusiness.com RESEARCH Skin deep

A new study reveals how treatments ranging from vitamin infusions, oxygen therapy and immune boosters to energy and cosmeceutical services is creating opportunities for spa operators. Fabian Modena and Matthew Brennan outline the findings

he global wellness economy is growing at an unprecedented rate. It was valued at more The than US$3.7tn in 2015. facial Making up the largest share of this valuation is aesthetic T the beauty and anti- market is ageing market, which was valued at US$999bn – nearly twice the expected to size of the wellness tourism at a market (US$563bn). grow Within the beauty and anti- rate of ageing market is the subsection 9.82% of cosmetic beauty services. In until 2020 today’s market, the word ‘cosmetic’ is The US is the largest market in normally used to explain the enhancing non-surgical cosmetic treatments or augmenting of external beauty for perceived physical improvement – and this subsection is growing quickly. Upscale surgery. Beyond that, minimally invasive and also cover a number of diagnostic hotels have an opportunity to capitalise on procedures are usually further subdivided and therapeutic procedures, including this by adding revenue with low-cost/high- into injectables, energy-based services chiropractic manipulation, physical margin treatments, including longevity, and cosmeceutical services. therapy and heat therapy, and are more in aesthetic and detoxification treatments. Invasive treatments are surgical tune with the holistic spa approach. procedures that penetrate the skin Minimally invasive treatments are Invasive, non-invasive by either cutting or piercing, such as a combination of medical and beauty and minimally invasive liposuction, breast augmentation, eyelid services, where the treatments may The cosmetic beauty services industry surgery, tummy tucks or nose surgery. incorporate high-tech skincare and result is commonly divided into three distinct These are often against the ethos of the in noticeable cosmetic changes. This subsections: non-invasive, minimally spa market. Non-invasive treatments do includes injections such as Botox, dermal invasive and invasive treatment or not require any penetration into the skin, fillers, lipofilling and microdermabrasion, as well as lasers, chemical peels and cosmeceuticals (which are a combination Non-surgical guest’s preference of cosmetics and pharmaceuticals). Plastic Surgery & Statista, 2016 Source: American Society for Aesthetic Botox Medical aesthetic treatments The international medical aesthetic Hyaluronic acid treatment market is expected to rise to Laser hair removal US$6.56bn by 2018, led by minimally invasive treatments such as Botox, but also Photorejuvenation (IPL) a variation of energy-based services such Chemical peel as radio frequency and laser treatments, driving the demand globally. The US Microdermabrasion represents the largest market in non- 0% 10% 20% 30% 40% surgical cosmetic treatments, followed

58 spabusiness.com issue 3 2017 ©CYBERTREK 2017 http://www.spabusiness.com Minimally invasive treatments often incorporate high-tech skincare

7000 6566 Global non-surgical revenue growth (US$ million) 6000 United States 5000 4910 4579 European Union 4266 4000 Asia-Pacific 3179 3000 Latin America 2424 2226 2000 2088 Worldwide 1381 1118 1000 926 1020 1051 721 765 860 818 530 528 576 0 Source: Statista, 2014 2012 2013 2014 2018

©CYBERTREK 2017 spabusiness.com issue 3 2017 59 http://www.spabusiness.com RESEARCH

Market mix and growth rates of non-surgical procedures

% Change % Change Nonsurgical Procedure 2016 2015 1997 2016 vs 2015 2016 vs 1997 Female Male INJECTABLES Botulinum toxin (incl. Botos, Dysport, Xeomin) 62.8% 64.2% 1.0% 7.8% 6956.6% 90.1% 9.9% Calcium hydroxylapatite (Radiesse) 2.0% 2.3% n/a -2.7% n/a 88.6% 11.4% Hyaluronic acid (incl. Juvederm Ultra, Ultra Plus, 34.1% 32.3% n/a 16.1% n/a 93.2% 6.8% Voluma, Perlane, Restylane, Belotero) Poly-L-Latic acid (Sculptra) 1.1% 1.2% n/a 0.4% n/a 85.5% 14.5% Subtotal Injectables: 62.7% 61.1% 8.8% 10.1% 6956.6% 91.1% 8.9% SKIN REJUVENATION Chemical peel 21.8% 23.5% 71.2% 2.1% 28.1% 93.2% 6.8% Dermabrasion (not including microdermabrasion) 0.9% 1.1% 6.0% -8.2% -35.5% 84.6% 15.4% Full field ablative (laser skin resurfacing) 11.2% 12.7% 22.8% -2.8% 105.6% 90.8% 9.2% Micro-ablative resurfacing (fractional resurfacing) 3.2% 3.6% n/a -2.1% n/a 91.1% 8.9% Microdermabrasion 20.8% 21.8% n/a 5.5% n/a 93.2% 6.8% Source: American Society of Plastic Surgery, 2016 Nonsurgical skin tightening (incl. Ulthera, Thermage, Pelleve) 18.7% 18.4% n/a 11.6% n/a 94.4% 5.6% Photorejuvenation (IPL) 23.3% 18.8% n/a 36.1% n/a 90.8% 9.2% Subtotal Skin Rejuvenation: 24.2% 23.5% 91.2% 10.1% 42.0% 92.4% 7.6% OTHERS Hair removal (laser or pulsed light) 67.8% 68.2% n/a -8.9% n/a 87.9% 12.1% Nonsurgical fat reduction (incl. CoolSculpting, Vaser Shape, Liposonix) 11.1% 9.6% n/a 5.6% n/a 87.5% 12.5% Sclerotherapy 17.7% 19.3% n/a -16.1% n/a 98.1% 1.9% Tattoo removal 3.4% 2.8% n/a 13.2% n/a 63.2% 36.8% Subtotal Others: 13.1% 15.3% n/a -8.3% n/a 89.2% 10.8% Total 100.0% 100.0% 100.0% 7.3% 650.2% 90.6% 9.4%

by Asia and Europe; however, the highest therapy, as well as for immune boosters, growth rates are being seen in Asia. is booming for consumers over 65; both Minimally invasive treatments are segments can be an additional revenue gaining in popularity, as they require centre for spa facilities. little to no downtime, often deliver There are still unexplored immediate results, and require very opportunities to implement high- small incision or injection sites, yielding cosmetic treatments within resulting in less pain and very few the hotel spa sector, using less than post-procedure complications. 150sq m (1,615sq ft) of space. A total The facial aesthetic market investment of US$47,000 serves as a specifically is expected to grow at a standard investment for the creation rate of 9.82 per cent until 2020, and of a medical aesthetic spa room. a shift from invasive to non-invasive Partnering with a third-party treatments is already evident. Between provider with a track record in aesthetic 2015 and 2016, the most significant growth treatments is another path to introducing rate was for photo-rejuvenation – a skin Detoxification treatments, services, and will guarantee expertise, treatment that uses lasers to treat wrinkles including intravenous therapies, trained specialists and longstanding or age spots – which grew 36 per cent and are in high demand supplier and industry relations. accounted for over 650,000 procedures in Most hotel spas do not capitalise on the US. This was followed by hyaluronic this ever-growing industry. An efficient acid treatments, which grew 16 per cent. – especially high-net-worth individuals. The implementation with a specifically longevity treatment service is a low-cost tailored selection of services will not Opportunities for hotels high-margin opportunity – with margins only elevate the spa facility’s reputation, There are opportunities for upscale hotels above 2,200 per cent. Offering this type of but also open doors to a new customer to convert a cost centre into a revenue specialised facility within the common spa segment with high disposable income. O centre by implementing some medical environment creates a niche for hotels to and aesthetic services, depending on the capitalise on this high-margin industry. subject location and access to supplies. Detoxification treatments, such as Fabian Modena is a consultant with Aesthetic and longevity treatments chelation, liver detox and lymphatic Horwath HTL Health & Wellness. will cater towards both male and female drainage, are intravenous therapies and consumers. However, our research has are in high demand with consumers over Matthew Brennan is the director. Based in Thailand, the age of 36. The demand for energy shown that aesthetic treatments are more Horwath HTL offers a range of popular with women and the longevity boosters, such as Myers’ cocktails, consulting and management services are more popular with men megadose vitamins (MPVs) and ozone IV services for hotels and spas.

60 spabusiness.com issue 3 2017 ©CYBERTREK 2017 http://www.spabusiness.com http://www.spabusiness.com WELLNESS COMMUNITIES

Many wellness communities are designed to encourage biking or walking

LIVING WELL The United States

In the third part in our series, Jane Kitchen investigates the distinct reasons why the demand for wellness communities is growing in the US, and looks at some of the most interesting examples

ellness communities are and Prairie Crossing (see p 66) – initially on the rise worldwide, sprang from a need to protect cherished but perhaps nowhere land from the encroaching suburbs. are there quite as many “It’s important to remember that the W in development – and in US has been the epicentre of terrible existence – as in the US. car-dependent suburban sprawl for the past A combination of entrepreneurial 75-plus years, and especially in the past spirit, an abundance of land, an unhealthy 20 to 30 years,” says Katherine Johnston, population, and a failing healthcare senior research fellow at the Global system have all contributed to this Wellness Institute. “This includes poorly burgeoning industry. It’s important to designed, unwalkable suburbs and exurbs; insanely long commutes on congested The anti-sprawl remember that the US highways; big-box stores and strip malls; The US is a massive country, with a has been the epicentre cheap, low-quality, or cookie-cutter housing network of roads and parking lots rather of terrible car- construction; and poor zoning policies. than rails and trails. As populations have “As people in America have started to migrated to cities, a race for housing dependent suburban recognise how terrible and unhealthy this development has meant that countryside sprawl for the last kind of development is for both people and farmland is fast disappearing. Many of and planet, there’s a growing impetus to the first American wellness communities 75-plus years try to build things that are better, and to – including Serenbe (see facing page) KATHERINE JOHNSTON experiment with new types of building.”

62 spabusiness.com issue 3 2017 ©CYBERTREK 2017 http://www.spabusiness.com There is a connection to nature – and connections among residents

Serenbe NEAR ATLANTA, GEORGIA What we’re doing is more OPEN: in phases, from 2005 than a spa – we’re creating

erenbe broke ground on a village of wellness S its fi rst house in 2004, and STEVE NYGREN, SERENBE today, the community is home to more than 400 people. Each of Serenbe’s four hamlets to bring wellness into a lifestyle “The fi rst residents moved has a diff erent centre focused on that’s part of everyday life.” into their homes in 2005. The the elements of a well life: arts The community features a main reports we’re now getting for inspiration, agriculture for strong connection to nature, with from almost every household nourishment, health for wellbeing miles of trails connecting homes are about health,” says Nygren. and education for awareness. and restaurants with arts and “We hear stories that there’s less “Wellness has so many businesses, an edible landscape, depression, less medication, and components, and that’s what an on-site labyrinth and acres of that children are behaving better. we’re trying to talk about and preserved forests and meadows We forget how much stress help people understand,” says – all with homes specifi cally and mental attitude directly founder Steve Nygren. “We want designed for community living. aff ect our physical being.” Miles of trails connect Clustered housing preserves homes and restaurants 70 per cent of the 65,000 acres with arts and businesses that makes up the community. Edible landscapes dot the agriculture hamlet, while the Nygren describes the art hamlet features a rich wellbeing hamlet as “an entire programme of art, theatre and village of vitality” and plans fi lm. Educational programmes are underway for a major help residents understand destination spa of around how they can harvest curative 30,000sq ft (2,787sq m), plants from their gardens. alongside a new boutique hotel. “What we’re doing is far Edible landscapes mean more than a spa – we’re residents can harvest food creating a village of wellness, straight from their gardens and a spa will be a component of that,” says Nygren. http://www.spabusiness.com WELLNESS COMMUNITIES

GOCO Retreat Temescal Valley CORONA, CALIFORNIA OPENING: 2019

OCO Hospitality is lifestyle hotel with between 70 G developing a wellness and 80 bedrooms. The retreat will include community next to A full-service wellness centre 110 residential villas and Glen Ivy Hot Springs, which will be on-site with 30 to 40 90 branded townhomes it acquired last year. GOCO treatment rooms, thermal Retreat Temescal Valley experiences and hot springs will include 110 residential bathing. Additionally, there will farmer’s market, kids’ club, spaces including a main lobby villas, along with 90 branded be a medi-spa, fitness centre, organic farm, and a hospitality ‘living room’, co-working space residences and townhomes, yoga and mind/body studios, academy and training centre. and central living room and a wellness hotel with 60-70 meeting rooms, a wedding Walking trails throughout the library. A health restaurant bedrooms and a boutique chapel, community village, property will be pet-friendly. will include communal dining Wellness programmes and spaces and organic wine and journeys from three to 21 cheese, and an organic days will be offered, with a supermarket will also have a full-service retreat with doctors cooking school. A wellness and specialist consultants on restaurant, tea lounge and juice arrival, a variety of treatments, bar will offer farm-to-table fitness activities and learning cuisine and personalised food workshops. The lifestyle hotel menus. Events like craft fairs will include green design with and weekend markets will help sustainable features, common create a sense of community and engage residents, and GOCO Retreat Temescal space will be available for Valley will be located next artists’ residences and galleries, to Glen Ivy Hot Springs as well as a learning centre for art, painting and dance classes.

Finding healthy connections living, while the American senior living Rancho Sahuarita With more than two in three adults in the communities leave much to be desired. US considered to be overweight or obese Couple this with an ageing and financially TUCSON, ARIZONA (and about one-third of children ages 6 to flush baby boomer population, and it’s OPENED: 2002 19), finding new ways to be healthy is a top no wonder that the demand for wellness priority for many Americans. A struggling communities is growing dramatically. ancho Sahuarita, near Tucson, and expensive healthcare system adds “Americans are increasingly aware R Arizona, was designed with to the problem; a recently released study of the relationship between how and healthy living at the forefront, from the Commonwealth Fund, a private where they live and their wellbeing and today is home to 18,000 people. foundation, finds the US healthcare system and the wellbeing of their families,” It includes a lake clubhouse with a ranks last among 11 wealthy nations, says Mia Kyricos, chair of the Global 6,000sq ft (557sq m) fitness centre, despite being the most expensive. Wellness Institute’s Initiative on wellness dance and aerobic studios, splash park, “We’re pretty sick in America,” says communities and founder of strategic lap pool and tennis and basketball Steve Nygren, founder of Serenbe, a advisory firm Kyricos & Associates. courts. A network of recreation wellness community just outside Atlanta, “There’s also a growing base of, what I like amenities includes a 10-acre lake, three Georgia. “And we’re more stressed out to call, the ‘Enlightened Few’, who have large parks and 17 miles of walking than the rest of the world. If you look at the realised the cost of today’s digital age and trails and bicycle trails, and a bark park. amount of money we spend on healthcare now have a desire to reverse its effects. Rancho Sahuarita has also partnered in the US, and the amount of disease we These people understand that we’ve lost with a local health network to maintain have – most of which is preventable – you’ll our connections to nature, to each other, an on-site primary and urgent-care understand why a lot of folks are starting and to our understanding of what drives facility, as well as to offer programming to look for alternatives.” a true sense of community. In many ways, that encourages physical activity There is also a growing awareness wellness communities are giving people a and a healthy lifestyle, including a about the benefits of intergenerational chance to find themselves again.” health and wellness lecture series.

64 spabusiness.com issue 3 2017 ©CYBERTREK 2017 http://www.spabusiness.com At Grow, three-quarters of households reported improved wellbeing

Grow The development aims SEATTLE, WASHINGTON to create space for intergenerational living OPENING: ongoing, from 2014

ocated on Bainbridge with shared green spaces, and three years, residents reported L Island, a 35-minute ferry essential services and facilities an 85 per cent increase in ride from downtown located within a short walk or walking and a 30 per cent Seattle, Washington, Grow cycle ride of all the homes. increase in cycling, and 65 per Community is being developed When it’s fully developed, cent of residents participated in partnership with Biorgional Grow will provide more than Nearly ¾ in communal gardening. with a sustainability action 50 per cent open space, of households Three-quarters of households plan and a goal of community including myriad garden reported improved physical or connection, smaller carbon options for enriched community reported mental wellbeing compared footprints and increased health connection. The development improved to where they lived before. and wellbeing. A total of 142 goal is also to create a space “It’s very exciting to see how homes are being built in three for intergenerational living, physical well-recognised and influential phases; phase one is complete, appealing to people of all ages or mental a small project can be when and work is underway on and life stages, so a variety of the developer embraces the phase two. The emphasis unit types and sizes are available. wellbeing goal of enabling sustainable is on creating a compact, The first phase of Grow was living,” says Pooran Desai, neighbourly community completed in 2014. In the first POORAN DESAI, BIOREGIONAL co-founder of Bioregional.

©CYBERTREK 2017 spabusiness.com issue 3 2017 65 http://www.spabusiness.com WELLNESS COMMUNITIES

Prairie Crossing GRAYSLAKE, ILLINOIS OPENED: 1992

irst opened in 1992, Ten principles established F Prairie Crossing was by the community’s founders The community includes designed to combine have guided Prairie Crossing 10 miles of trails for the preservation of open land since its inception. These are: exercising and horse riding with easy commuting by rail environmental protection and and responsible development enhancement, a healthy life- practices. It includes a 100-acre style, a sense of place, a sense efficient transportation, energy An edible landscape includes working organic farm which of community, economic and conservation, lifelong learning more than 80 trees and bushes serves the needs of residents. racial diversity, convenient and and education, aesthetic design producing a wide variety of and high-quality construction fruit and nuts for residents and economic viability. to harvest. House designs, The community’s landscape which are modest in size, take was designed first, with native their inspiration from historic plants that purify stormwater Midwestern building styles and and enhance the habitat for use the latest energy-efficient wildlife, 10 miles of trails for techniques. Plus, there is an on- exercising and horseback site yoga centre. After 25 years, riding, and a 20-acre lake for Prairie Crossing now includes swimming, boating and fishing. an on-site hospital, two schools, and two rail stations. Research Resident Mayumi Neha has shown that people living Aaberg practices tai chi on there are three times as active the lake’s beachfront in the civic and political realms as in suburbs elsewhere.

A new kind of lifestyle Growth and marketing The District Finding those connections – whether it’s Land availability and population growth through community activities, spending also play a major role in the development JACKSONVILLE, FLORIDA time in nature or intergenerational living of wellness communities; in the US, states OPENING: unknown – is something wellness communities like Florida, Texas, Arizona and Colorado aim to nourish. And that is becoming have high population growth and a need et to occupy a 30-acre site on more appealing to developers. “The golf for new housing, so it’s no surprise that’s S the St John’s River in downtown course no longer constitutes a lifestyle,” where many wellness communities are Jacksonville, Florida, The District says Brooke Warrick, president of market popping up. Real-estate developers have claims to be designed from the ground research firm American Lives. “As the recognised the value of wellness as a up to promote fitness and healthy living, world gets a little bit crazier – especially way to differentiate their projects; the and features bike paths, fitness centres in the US lately – the idea of the sanctuary challenge for consumers, says Kyricos, is and “unintentional exercise” – integrated home and the sanctuary community to discern which are done well and which daily activities that encourage exercise. becomes more important.” are just using clever marketing tools. At the heart of the community will Warrick commissioned a survey And as more developers build wellness be the Base Camp – described as a last year on the appeal of wellness into their communities – whether it’s in new and healthier way to think of the communities, randomly selecting 1,000 a true, holistic sense, or in smaller ways, traditional community clubhouse. The Americans with household earnings like adding more green spaces or creating Base Camp will offer yoga classes, over US$75,000, and found that an a yoga centre – the demand is likely to personal health counselling, community impressive 25 per cent of them said they’d continue to grow. “Access to nature and gardening and a health concierge. like to live in a wellness community to each other have profound effects that Development plans for The (see article, page 72-74). we’re only beginning to understand, District are for 1,170 apartments “The interest is as real as it can be – at including longevity, quality of life and the and condos, along with 200 hotel least in the US,” says Warrick. “This is not ability to thrive,” says Kyricos. “Wellness rooms, 288,500sq ft (26,803sq m) of simply an unserved market niche – it is a communities help to bring it all together, commercial space and 200,000sq ft major market opportunity.” but we still have work to do.” (18,580sq m) of office space.

66 spabusiness.com issue 3 2017 ©CYBERTREK 2017 http://www.spabusiness.com This gives us an opportunity to gain insights into the effects of lifestyle on health and wellbeing GLORIA CAULFIELD, LAKE NONA INSTITUTE

Lake Nona ORLANDO, FLORIDA

OPENING: ongoing, from 2000 Yoga, group activities and ake Nona, in the city social connectivity have L of Orlando, Florida, been a focus at Lake Nona is a community masterplanned by global investment organisation The Tavistock Group. The 17-square- mile development is a “living which aims to inspire healthy, can help future generations,” lab,” designed around clusters of sustainable communities, as says Gloria Caulfield, executive innovation and excellence in the well as the Johnson & Johnson director of health and wellness areas of health and wellbeing, Human Performance Institute, for the Lake Nona Institute. sports and human performance, where executives and athletes Lake Nona is also home to a technology and education. learn how to improve their 650-acre health and life sciences The design incorporates health, energy levels and cluster that includes the Sanford trails, bike sharing, green space, mental sharpness. A health and Burnham Prebys Medical Discovery community programmes, yoga wellness study, the Lake Nona Institute, where research is and group activities. Wellness Life Project, aims to better conducted on obesity, diabetes, and social connectivity have understand how communities This will and cardiovascular disease, and been a focus throughout the work and the factors that lead to the US Tennis Association (USTA) development. The population has better overall health. “The Lake be a spa and opened its national campus at grown from 500 people in 2000 Nona Life Project will give us an wellness concept Lake Nona in January. to 12,000 in 2015, with estimates unprecedented opportunity to As the project grows and forecasting 40,000 by 2020. gain new insights into the effects without boders develop, Lake Nona anticipates The community is home of lifestyle – including how we KIM MATHESON, WTS adding a medically integrated to the Lake Nona Institute, live and work in our communities fitness centre, as well as a resort a nonprofit organisation – on health and wellbeing that with a 45,000sq ft (4,181sq m) spa and fitness campus. Spa consultancy WTS International has worked on the market analysis, strategic planning, programming and financial analysis for the upcoming Lake Nona Spa. Details of the spa are still being kept under wraps, but Kim Matheson, senior vice president at WTS, says it will include in-depth indoor and outdoor programming for all ages and levels on a “massive scope.” “It will be a unique journey to being well and active at work, home or play,” says Matheson. “This will be a spa and wellness concept without borders.”

Community programmes get residents involved from a young age http://www.spabusiness.com WELLNESS COMMUNITIES

Humanity is truly at a crossroads that absolutely requires us to find new ways of living and interacting ALLISON SMITH, OLIVETTE

More than 10 miles of trails take advantage of Olivette the site’s river frontage ASHEVILLE, NORTH CAROLINA OPENING: through 2027

etween 300 and 350 homes are “New models of sustainable B being built along the French Broad development are needed,” says Allison River near Asheville, North Carolina, Smith, director of sales for the Olivette over the next 10 years, to create a wellness development. “Humanity is truly at a community described as an “agrihood in the crossroads that absolutely requires us to making”. Olivette will be set on 346 acres in fi nd new ways of living and interacting the Blue Ridge Mountains, and will focus on with the environment – and with each connections to food, nature and the arts. other – to create a more sustainable, An on-site organic farm will re-localise peaceful, open and connected world.” food production and the farm will be Olivette also features more than 10 miles scaled so it can feed 175 families. The of hiking trails and an eight-acre park. community will also feature edible Stringent energy effi ciency is required in gardens, berry and fruit orchards, bee all new home construction, with subsidised hives and edible landscaping as part of its geothermal heating and cooling for every ‘plough-to-pantry’ philosophy. house in the fi rst phase.

GOCO Retreat Dawson Lake Sterling Ranch WEST VIRGINIA DENVER, COLORADO OPENING: unconfi rmed OPENING: 2017- 2037

OCO Hospitality their everyday environment, terling Ranch, in Littleton, G is in the process allowing them to heal and S Colorado – near Denver – is of working on a reconnect with nature,” being developed as a dedicated GOCO Retreat across 750 says Ingo Schweder, CEO. wellness village, and will ultimately acres (304 hectares) in the A 4,000sq m (43,056sq ft) include nine villages radiating outward The physical West Virginia countryside, spa will include mineral from a town centre, connected by 30 environment not far from Washington, springs bathing. Other miles of trails. The community will be DC. The project focuses wellness activities, including built over a period of 20 years, with in which heavily on the area’s natural canoeing, hiking, biking, and the fi rst model homes opening this people live has mineral springs, and will horseback riding, will be year, and will include a health centre in include both a 70-bedroom incorporated in the retreat. partnership with UCHealth, with on-site an enormous wellness hotel and 150 Schweder said he is also in medical services and urgent care. impact on residences – all houses. talks with a DC sustainable The “intelligently orchestrated” “Our GOCO Retreats not think tank to be anchored internal paths will ultimately be their health only off ers guests extensive to the retreat, and that he connected to state and regional trail INGO SCHWEDER, CEO, wellness programming and expects the location to be systems, including the 486-mile GOCO HOSPITALITY activities, but also provide a space for politicians to Colorado Trail, which begins at the them with a retreat from escape for off -site meetings. nearby Waterton Canyon.

68 spabusiness.com issue 3 2017 ©CYBERTREK 2017 http://www.spabusiness.com The 20-year project aims to make Rochester a destination for wellness

estination Medical Destination Medical Center activities. The Discovery Square D Center is a US$5.6bn, ROCHESTER, MINNESOTA area borrows from Mayo Clinic’s 20-year economic integrated care model to create development initiative that OPENING: ongoing, 2014 - 2034 an integrated district founded aims to make the entire city in the principles of translational of Rochester, Minnesota, world-renowned medical visitors. Public investment of medicine, and aims to position a global destination for centre, the Mayo Clinic, and will US$585m will help develop Rochester as the “Silicon Valley health and wellness. also provide healthy community housing in downtown of Medicine”, bringing doctors The project will see features for both local residents Rochester, near Mayo Clinic, and researchers together the expansion of the and the clinic’s patients and as well as health and wellness and driving job growth.

The Cannery DAVIS, CALIFORNIA

OPENING: unconfirmed

he Cannery is a 130-acre T farm-to-table community on the former Hunt-Wesson tomato cannery site near Davis, California. It will include 520 solar-powered homes, a 7.4-acre farm, community room, parks A yoga lawn at Harvest hosts 50 classes each month and paths, and a community centre with a swimming pool and spa. Nearly one-third of the development Harvest connection, wellbeing, enrichment, is dedicated to open space, and parks ARGYLE, TEXAS stewardship and convenience. Intentionally and paths are designed to connect designed as a walkable community, neighbours, with every home located OPENING: unconfirmed Harvest has 16.8 miles of trails that lead to no more than 300 feet (91 metres) amenities and communal gathering areas. from an open space. The Cannery his 1,200-acre community is being The community also includes a fitness Farm is designed to serve as a T developed around a working centre and yoga lawn, and every home is state-of-the-art example of sustainable commercial farm, operated by within a five-minute walk of a green space. urban farming, and will also act as an a professional farmer who shares his The five-acre commercial farm generates agri-classroom for beginning farmers. expertise with homeowners and their 6,000 pounds of produce a year, and serves The Cannery’s site and buildings are children. Harvest will include 3,200 as a hands-on learning lab for children and designed to reduce reliance on cars, single-family homes, and is a Live Smart volunteers. Residents also have access to limit energy consumption, enable community, with a focus on five key plums, apples, figs, pears and pecans from renewable energy production and principles designed to nurture community: the community orchards. O contribute to a healthy environment.

©CYBERTREK 2017 spabusiness.com issue 3 2017 69 http://www.spabusiness.com PHOTO: JOHN DOLAN

RESEARCH: WELLNESS COMMUNITIES

A quarter of those surveyed would like to live in a wellness community a ‘major market opportunity’

Market research firm American Lives has conducted a survey on the US wellness community market, and found a growing interest among consumers. Brooke Warrick highlights the key findings

The study the likelihood that people would want Core market segments In October 2016, our market research these services to be available in the Three key subgroups emerged firm, American Lives, fielded a community where they lived. from the analysis: nationwide US survey on a range When we divided the survey results of wellness issues. The study was a into distinct market segments, three Lifestyle Enthusiasts probability study of households with core market opportunities emerged. 24.8% of participants. incomes over US$75,000 – the top 50 per We showed that more than 75 per cent Respondents in this segment strongly cent in the US; the survey was completed of this population wants these wellness endorsed the concept of a “wellness by 1,000 respondents, aged 25 to 75 years services – and approximately 25 per community”, one in which they lived old, which produced a demographically cent wanted to live in such a community, either full- or part-time. Members of and statistically representative sample. while 38 per cent were inclined to this segment viewed their and their The goal was to measure the size of visit a wellness community and would neighbours’ health and wellness as a core the market for wellness services and consider living there part-time. element of a family living environment.

Modest Committeds 38.8% of participants. Top services for Lifestyle Enthusiasts This segment expressed an array of health For Lifestyle Enthusiasts, the following spa and wellness and wellness values parallel to those of the Lifestyle Enthusiasts, but with a lesser services were the top 10 services they were interested in level of commitment. This segment was 1 Events/gatherings where one 6 Gourmet healthy cooking more likely to favour health and wellness can laugh and engage with friends classes and nutrition classes as a favourite travel investment, as opposed to a permanent lifestyle, yet at a 2 Massage therapy and 7 A health-oriented level of interest to possibly do so through other body treatments fine dining restaurant ownership of a second home. The age 3 Spaces for quiet, reflective time 8 Beauty and skincare treatments distribution within this segment was more 4 Workshops on relieving 9 A personal trainer for strength, tilted toward those of retirement age. stress and calming the mind flexibility and aerobic capacity Vacation Market 5 Access to medical professionals 10 Homeopathic and alternative 12.8% of participants. for specialised health programmes medicine programmes Though not as dedicated as the Lifestyle Enthusiasts segment of the market, this segment still more strongly endorsed

70 spabusiness.com issue 3 2017 ©CYBERTREK 2017 http://www.spabusiness.com Cosmo IGNITE YOUR IMAGINATION

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© 2017 OAKWORKS®, INC. http://www.spabusiness.com RESEARCH: WELLNESS COMMUNITIES

Graph 1: Wellness attitudes by segment

Being connected to who and what's important to me

Being aware and empowered to live a healthy lifestyle

Living in balance of mind, body and spirit

Living free of illness or chronic pain

Feeling hopeful, joyful and energised

Being in great Events to engage with physical shape friends was top of the Finding emotional list of services desired peace of mind Feeling connected to a “higher power”

Finding experiences that People who are make me feel more “alive” objectively more 0 10 20 30 40 50 60 70 80 90 100 psychologically Lifestyle Enthusiast Modest Committeds Vacation Market healthy want to live in a community that Those Lifestyle Enthusiasts who are interested in living in a wellness shares and supports community rate events and gatherings those values where they can engage with friends as a top feature they’d look for in a community, but they’re also interested in health and wellness values than the places for quiet, reflective, relaxing time Modest Committeds, but was disinclined (see fact box, p 70). Massage therapy came to express such values in a community in second on the list of services they would setting. Nonetheless, they showed strong be interested in, suggesting a significant interest in owning a second home in a role for spa operators and suppliers in the wellness-oriented development. This world of wellness communities. segment displayed the least disparity in We also asked people about their age distribution within its membership, attitudes and expectations of wellness with a strong bias toward young people. Gourmet healthy cooking and nutrition services. Overall, “feeling hopeful, joyful, The remaining 23.6 per cent of the classes ranked highly as a desired service and energised” defines how people sample were not interested in wellness and feel about wellness, with “living free of would not be considered in the market. illness and chronic pain” a close second In the survey, we asked a battery of they’re seeking ways to improve it; it’s (see Graph 1). When correlating this questions known as the Ryff Scales at the core of what is important to them. data with previous trends, the desire for of Psychological Well-Being, a widely On the other hand, the Vacation Market wellness services has grown dramatically, tested and accepted series of questions is interested in wellness when they have in large part because it’s seen as an that focuses on measuring multiple time, but it’s not a core value for them. antidote to an increasingly chaotic world. dimensions of psychological wellbeing. There was also further statistical evidence The Lifestyle Enthusiasts scored much Key findings that people are taking more personal higher on all of the wellbeing dimensions, The demand for wellness services control of their environment, so the idea with Modest Committeds scoring lower, indicated in this study was significantly of living in a “safe haven” like a wellness and the Vacation Market somewhat lower greater than expected, particularly community was a key driver of demand. O again. This suggests that people who are in response to living in a wellness objectively more psychologically healthy community. Current research by the Global Brooke Warrick is president want to live in a community that shares Wellness Institute (GWI) signals that there of American Lives, a market and supports those values. They have a is a limited supply of these communities. research fi rm that specialises deeper understanding of what constitutes This is not simply an underserved market in primary data collection and a healthy life and personal fulfillment, and niche – it is a major market opportunity. analyses in proprietary studies

72 spabusiness.com issue 3 2017 ©CYBERTREK 2017 http://www.spabusiness.com http://www.spabusiness.com PROMOTION: RKF

a touch of luxury As a global leader in the field of luxury fabrics for spas and hospitality, RKF RKF founder Riadh Bouaziz (right) with his creative is known for pushing the boundaries director Christophe Dijoux of design and function. We find out (left) in Los Angeles about the company’s latest work

he year to date has A’Design Award in Italy in April 2016, seen RKF Luxury followed by the Special Jury Prize at the Linen – whose Our lightweight ESPA Innovation Awards in Belgium in T innovations robe would not May 2016. To follow was the Prix Spécial include the ultra look out of place du Jury, Trophées Tech’n S.P.A.S in lightweight DreamSoft France (November 2016), and finally the fabric – reach new heights in on someone Silver European Product Design Award, terms of its achievements, walking down received from European Parliament in awards and innovations. the high street Brussels, Belgium in March of this year. In June 2017, RKF’s new eco-friendly trenchcoat- A day ofo welllness style bathrobe received “But today’s spa and The company’s time in Los Angeles three fashion accolades hospitality guests really was especially busy, as it coincided at the 10th International don’t want to feel this way with this year’s Global Wellness Day Design Awards in Los any more. They want to in June, with Bouaziz having just Angeles – bringing the total feel comfortable and look been appointed France ambassador number of awards the spa robe fashionable wherever for GWD on a three-year tenure. received to seven worldwide. they are in the facility. “I’ve been very involved with Global “Our lightweight robe Wellness Day since it began, so it’s a great AAn induustry ffirst would not look out of honour for me to serve this initiative and RKF’s pioneering founder Riadh place on someone walking help to grow it in the future,” says Bouaziz. Bouaziz, along with his creative down the high street,” he “This year we had 10 French cities director Christophe Dijoux, set out continues. “In fact, when we take part, and RKF was instrumental in on a mission to disrupt the market were in LA to receive our awards organising many wellness-related events, for spa robes, and their award- we filmed our models wearing both in our home city of Belfort, as well winning trenchcoat design – with the trenchcoat on the famous as in key locations in Paris like the Arc its slim lines, flattering silhouette Rodeo Drive in Hollywood. de Triomphe and the Champs Elysées.” and attention to detail – seems “It’s possible to wear this robe Bouaziz says there was huge enthusiasm to have exceeded their goals. anywhere – so spa guests can feel in France for the event this year, and RKF’s “We’re the first company anywhere comfortable walking through the video showing the highlights received to elevate the spa robe in this way,” lobby, having dinner in the restaurant, almost 100,000 views on Facebook. says Bouaziz. “Traditionally these and walking in the gardens too.” This year, Global Wellness Day was garments have always been oversized, As well as the recent awards in celebrated in 100 countries and more than unflattering and awkward to wear. LA, the robe also received the Golden 4,000 locations, and Bouaziz’s aim as one of

74 spabusiness.com issue 3 2017 ©CYBERTREK 2017 http://www.spabusiness.com RKF Luxury Linen has redefi ned the whole concept of what a spa robe should look like and feel like

four new French ambassadors in Rwanda, the Six Senses Spa in Ibiza and key supporters is and the Hotel de Crillon – a prestigious to greatly expand the We’re changing French Palace hotel that has just opened number of French cities the boundaries after extensive renovations, and includes taking part next year. and perception suites designed by Karl Lagerfeld. “It may just be one day, Next year will also see RKF dip its toes but it provides a powerful of spa fashion into the B2C market for the very first time. focus on wellbeing, and and linens every how important that is in single day BBright future all our lives,” says Bouaziz. Riadh Bouaziz For those who have ever met “People today are way too stressed. the effervescent Bouaziz, it’s They must learn to slow down, think about of RKF and its partners, complete with impossible not to be touched by how they live their lives, and learn to relax!” interviews and behind-the-scenes vlogs. his infectious enthusiasm. “I absolutely love what I do, working AAmbitioous digital sts rrateggy CCatwalk debuut in wellness and creating high-quality However, given the schedule for RKF Early in 2018, RKF will also make its products that touch the lives of so in the coming year, it’s difficult to debut at Paris Fashion Week, where it will many people. I wake up with a smile on see how Bouaziz and his team will present a show with at least 30 models my face everyday, and I like to see the themselves have time to relax. wearing bespoke RKF robe designs. people around me looking happy too,” This September will see the launch “We have something really special in he enthuses. “My philosophy is think of a whole new digital marketing store for this show and it will wow viewers. positive, do positive, feel positive.” and media strategy, aimed at giving It’s a first for a company in our industry to It’s certainly a philosophy that has a 360-degree view of RKF’s creative put on such an event,” says Bouaziz. “We’re enabled RKF Luxury Linen to scale work, both at its headquarters and changing the boundaries and perception of the heights of the luxury spa and its many offices around the world. spa fashion and linens every single day.” hospitality market, and judging by Its new showrooms will open at Meanwhile, the company’s list of its achievements and future plans, its HQ in Belfort, Eastern France, in prestigious spa and resort clients there is so much more to come. O October, offering another way for clients continues to grow, each being served to see the work of RKF up close. with a complete bespoke linens The end of 2017 will see the launch of package in line with their brand. Contact RKF a new company website, complete with Recently completed RKF projects T: +33 3 84 90 08 56 a multi-media blog – the first blog in include the Palazzo Versace Dubai, the E: [email protected] the company’s history – that will offer Four Seasons Hotels in Kuwait and www.rkf.fr a fascinating window into the world London, the One & Only Nyungwe House www.facebook.com/RKFLuxuryLinen

©CYBERTREK 2017 spabusiness.com issue 3 2017 75 http://www.spabusiness.com FIRST-PERSON Wynn Palace

Inspired by China’s royal residences, the Spa at Wynn Palace promises opulent tranquillity and healing techniques to leave guests feeling transformed. Neena Dhillon puts it to the test

he special administrative region The 4,497sq m (48,405sq ft) spa, of Macau, situated on China’s designed by TAL Studio and the Wynn O Neena Dhillon found herself southern coast, beckons with the Design & Development team, occupies its re-energised by both the hotel’s glitz of Michelin-starred dining, own floor and includes a salon, swimming design and the spa treatments Tretail malls, themed attractions, and pool, café, fitness centre and boutique. casinos befitting Asia’s gaming capital. In a move to diversify Macau’s appeal ENGAGING DESIGN There are crowds milling around the two beyond gambling, hotel and casino entrance atriums taking pictures of floral operators are competing to introduce As a 45-year-plus hospitality veteran, Wynn sculptures which have been installed by unparalleled facilities under one roof – has spoken about creating a destination designer Preston Bailey. These include a including sizeable spas – with the reclaimed that makes guests feel joyful. By the time carousel whose display alone contains more land that forms the area of Cotai proving I arrive at Wynn Palace, well into a 10-day than 83,000 flowers (see image below). the location for most of the new resorts. tour of Macau hotels, I’ve inspected several Across the hotel, there’s a visual Unveiled last August, the US$4.2bn properties, walked for miles and I’m feeling conversation between East and West, with (€3.6bn, £3.2bn) Wynn Palace has been a little jaded. Yet I find myself re-energised Chinese-influenced decorative arts taking a labour of love – six years in the within minutes of wandering the pride of place. This theme flows down making – for owner Steve public spaces, marvelling at to the spa, where hand-painted murals Wynn. This, his second the fearless use of colour, by Paul Montgomery, depicting life in luxury resort in Macau, the art collections, which Chinese royal residences, decorate the seeks to set the bar in are worth more than entrance corridors. As a small example of terms of experience and US$125m (€112m, £98m), the way Wynn has looked to inject luxury surroundings. and the intricate layering at every turn, the hallways are eight feet that forms the basis of an wide instead of the typical five, rooms O It’s taken six years for exuberant design, which feel deeper and ceilings higher. Since owner Steve Wynn to bring has been inspired by the the entrance hallway leads to several Wynn Palace to completion tradition of chinoiserie. amenities, the design team has installed an arresting Foucault pendulum directly in front of the entrance to the spa. Executive director of spa Jennifer Simms explains that this calming feature encourages people to stop using their phones, taking time instead to watch the brass pendulum. Both times I visit, reception staff are on standby to explain the layout and how to

O Back doors to treatment rooms ensure privacy; the fl oral sculpture of a carousel by Preston Bailey

76 spabusiness.com issue 3 2017 ©CYBERTREK 2017 http://www.spabusiness.com O The design of the Wynn Palace is by TAL Studios, who worked with Wynn’s in-house design team

We would never want external traffic to overwhelm in-house guests Jennifer Simms, executive director of spa

use the facilities. Since this is such a big a focal point, with silk floral friezes steamroom, spa bath and experience spa, I worry I might feel overwhelmed, adding adornment. The whole effect is shower. Simms explains that guests never but the central corridor around which the stunning, but TAL Studio has tempered see therapists clearing away equipment or treatment suites are arranged is on an these grand areas with more sedate used linens because each suite has its own axial grid, giving a sense of proportion treatment zones, in which Etimoe Veneer, private door to the back-of-house area. and navigational flow. This said, the team a warm and multidimensional wood, is of 62 is well-versed in giving directions used alongside fabrics that glisten with a WATER & HEAT THERAPIES and equipped with radios to ensure there’s subtle sheen, tasteful art and a well-judged a member of staff ready to escort guests colour palette that appeals to both sexes. All those who’ve booked treatments between the changing rooms, wet areas It’s glamorous yet more restrained than are invited to enjoy water and heat and treatment zones at any time. other parts of the hotel, ensuring the experiences, provided in both male Echoing the spa’s theme, guardian environment is suited to relaxation. and female areas, to be taken before or lions known as ‘Shi’ – symbols associated Depending on the treatments selected, after – or both. I’ve asked the receptionist with the Chinese imperial court – flank guests are either shown to single or when things are quietest, so at 7.30pm the same corridor, the males holding couple’s suites, the latter more than on a Saturday, I’m sharing a whirlpool an embroidered ball and the females 200sq ft (18.5sq m) in size. Of the 22 with multiple airbeds, plunge pools, carrying a cub, in a representation of yin treatment rooms, eight have their steamroom, Finnish sauna, experience and yang. A sculptural peacock provides own private changing facilities with showers and tepidariums with just one

©CYBERTREK 2017 spabusiness.com issue 3 2017 77 http://www.spabusiness.com PRODUCTFIRST-PERSON: FOCUS WYNN PALACE

O Hallways are eight feet wide – in contrast to the usual fi ve – in a layout other guest. The area is immaculate, the which injects luxury at every turn customised scent of mandarin and lily is appealing, and I enjoy sampling the Natura Bissé products in the makeup of a shower, steam and soak in the spa area, along with fragrances at the perfume bath, explaining this will soften and bar. There is a lounge – luxurious and warm my muscles. Rather than disturb residential – in which to leaf through my privacy, they tell me they will dim magazines and enjoy the spa’s signature the lights five minutes in advance of the teas and healthy snacks. massage beginning. I’m then led into a Effective scheduling is a priority second, more intimate room, and asked for Simms’ team, who aim to stagger about temperature, music preference and appointments and take advantage of all comfort as I lie down. Ninety minutes on their treatment suites to ensure none of and I’m sold on the effectiveness of a four- the facilities become overcrowded. For hand massage: as both sides of my body guests who wish to use the heat and water O Spa director Jennifer Simms believes are treated in perfect synchronicity, I don’t experiences without booking a treatment, in drawing on age-old therapies wait as I usually would for the moment a day pass is available at MOP500 (US$62, when one leg has been massaged and the €55, £49) to ensure they are serious, and other prepares for treatment. Removing no external membership scheme is offered. HANDS-ON TREATMENT this sense of anticipation means I switch “We would never want external traffic to off completely as the therapists move from overwhelm in-house guests,” Simms says. During a second visit, I’m shown to a VIP head to toe, also using a herbal compress. The spa is open between 9am and suite for a two-hour Royal Enchantment What I’m most impressed with is 10.30pm, but the team also offers 24-hour therapy. Working on the acupuncture the way they intuitively stimulate my in-room services, as some of the hotel’s meridian pathways that support chi respiratory system – I’d mentioned that I’d VIP suites are equipped with massage energy flow, this treatment involves two been struggling with asthmatic symptoms rooms – it’s not unusual for Chinese therapists synchronising rhythmic strokes of late. After the treatment, my nose and guests to finish gambling in the early to calm the nervous system, and presents a chest are unblocked, I sleep soundly and hours and request massages. chance to try a four-hand massage. Simms I feel a meaningful sense of contentment. I’m intrigued by the provision of LED believes in drawing on tried-and-tested The care and attention that Trishna and light therapy masks, but opt to have a techniques from age-old therapies and Ari have shown is something I won’t soon short session on the Oxyvital oxygen incorporating these into evidence-based forget, and I leave the spa mentally and machine, a system designed for those treatments. She also makes sure her physically ready for the meetings and concerned about air pollution. When I ask experienced therapists use their intuition long-haul travel ahead. O for assistance on the machine, the only to ascertain how someone might be feeling hitch in my visit occurs: the attendant and adapt the treatment accordingly. is unsure of how to apply the equipment I’m not surprised to find that the VIP Neena Dhillon is a spa, to my face, but rectifies this quickly by suite facilities are top-notch. My two hotel and travel journalist seeking assistance from a colleague who is therapists, Trishna and Ari, have prepared Email: ndhillon@ adept at showing me how it works. a three-step water therapy consisting spabusiness.com

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Gharieni’s Spa Wave table combines vibrations and light therapy, and is used in several treatments

Âme-azing transformation An iconic Miami resort has reimagined spa and wellness for the 21st century. Lisa Starr visits to find out more

t Miami’s Turnberry due for a renovation. Pahel, who joined Isle Resort, spa director the team in 2014, knew she needed to Tammy Pahel has just led a modernise programming and make the US$2.5m (€2.2m, £1.9m) spa spa’s offerings more current. expansion and renovation, Turnberry does well with corporate adding in functionality events, with 60 per cent of guests coming A and comprehensive, for conferences. It also has a popular integrative guided wellness membership option, with 1,100 people programming with the aim of bringing the signed up as members – 600 of whom are resort spa to the forefront of the industry. between 30 and 40 years of age. The transformation of the âme Spa & Pahel wanted to offer programming that Wellness Collective has upped the game catered to both of these markets. With 20 for the 38-year-old Turnberry Isle Resort, years' experience in large resort spas, she which is facing competition from several felt certain the resort would benefit from a Spa director Tammy Pahel new and noteworthy area spas. Those completely new approach to spa. “I wanted include the Carillon Miami Wellness to find a way to add wellness-oriented I wanted to find a Resort and the Tierra Santa Healing activities and provide more value for both way to add wellness- House at the Faena Hotel in Miami Beach, members and guests,” she explains. oriented activities and both of which offer wide programming A strategic visioning session, facilitated beyond that typical of resort spas. by branding firm The Marshall Plan, provide more value Turnberry Isle Resort, which opened brought together 19 wellness experts, for both our members in 1979, is located between Miami and department heads and practitioners, and and guests Fort Lauderdale, and includes two 18-hole the result is âme Spa. The spa’s approach championship golf courses, tennis courts, focuses on four pillars – fitness, beauty, and an array of family activities. Its body therapy and health – and combines 25,000sq ft (2,323sq m), three-storey spa functional medicine with yoga, fitness, opened in 2001 and after 15 years, was aesthetic medicine and therapies.

80 spabusiness.com issue 3 2017 ©CYBERTREK 2017 http://www.spabusiness.com NEW OPENING

The spa’s approach focuses on the four pillars of fi tness, beauty, body therapy and health. Interior designers HBA worked to transform the spaces

‘Âme-azing Sundays’ are day-long workshops for locals to explore the programmes

©CYBERTREK 2017 spabusiness.com issue 3 2017 81 http://www.spabusiness.com NEW OPENING

Physical changes While the footprint and size of the spa didn't change during the renovation, architects Nichols Brosch Wurst Wolfe & Associates (NBWW), together with interior designer John Sands of Hirsch Bedner Associates, worked to redefine the space, combining treatment rooms to make larger suites, creating new offices for the medical practitioners, adding a spin studio and relocating the relaxation lounge. Several experiential features were New York yoga maven added, including a Himalayan salt suite, Nikki Costello leads workshops aromatherapy and chromotherapy steam and retreats at the new spa room, a refurbished Swiss shower and a cryotherapy chamber. Gharieni supplied almost half a million dollars’ worth of spa equipment to âme, and the spa also serves Our long-term as the brand’s North American showroom vision is to work on (see our report on the facing page). improving health not Programming changes only at the individual Âme Spa takes its name from the French level, but also through word for ‘soul’. Looking at wellness in a holistic sense, involving both mind group and community and body, is central to its philosophy. Rezilir co-founder Dr Craig Tanio engagement For Pahel, a crucial piece of the puzzle was finding the right partner to deliver functional medicine. After interviewing through popping a pill. And they had to 10 integrative practices, she found The âme Spa takes its name have a great bedside manner,” says Pahel. Hollywood, Florida-based Rezilir Health. from the French word for “But it was Rezilir’s philosophy of building “I was looking for a team of doctors who ‘soul,’ and looks at wellness what they call ‘resilient communities’ that want to make a difference to people and in a holistic sense, involving really caught my attention.” their lifestyles through education and both mind and body a mind/body perspective, rather than About Rezilir Health Rezilir combines conventional and integrative medicine, and believes in a therapeutic, healing relationship between doctor and patient, with doctors and nurses also acting as lifestyle coaches. Its clinicians specialise in brain health, women’s health, reversal of chronic illness, workplace wellness and nutrition. Co-founder Dr Craig Tanio is on faculty at Johns Hopkins University and also serves as chair of the Maryland Healthcare Commission. “We believe strongly that you achieve wellness when you realign your lifestyle and environmental exposures so that your genes can express themselves towards health, not disease,” he says. “Our long-term vision is to work on improving health not only at the individual level, but also through group and community engagement. We know from numerous examples that engaging people at the community level with simple, integrated options for healthy living is when truly powerful change can happen.”

82 spabusiness.com issue 3 2017 ©CYBERTREK 2017 http://www.spabusiness.com Gharieni customers undergo a four-hour experience circuit in a real-world spa setting to try out the latest technologies

A new kind of showroom

pa equipment supplier and vibrational stimulation S Gharieni has come – all technologies best up with a creative experienced in person. approach to the concept "As we're developing of the showroom, sup- more and more spa tables plying âme with almost with built-in technologies, US$500,000 (€438,000, the best way for our poten- £385,000) of equipment so tial clients to experience and that the spa can function decide which technology Sammy Gharieni as a working showroom is most benefi cial for them hopes to open more and the US headquarters is by trying them,” says working showrooms for the brand. This allows founder Sammy Gharieni. the staff at âme to use the Gharieni also gets latest in spa equipment tables and treatments, feedback from Pahel and while providing prospective including a Libra treatment her therapists. "I've learned Gharieni customers a real- with water, steam, sound, a lot about the operational world spa setting in which chromotherapy and music; side of the business," says to evaluate the equipment. an MLX Quartz treatment; Gharieni. "It's our lab at the Gharieni has created a WellMassage4D; and same time, and we can test, Retreats will feature a four-hour experience powernapping on the optimise and improve some Nikki Costello (above) circuit showcasing its latest SpaWave using acoustic of our latest technologies." and raw food chef Matthew Kenney

Community fun and celebrity personal trainer Marco Pahel has taken this sense of lifestyle and Borges – all of whom have large social community to heart, enlisting a variety of media followings that Pahel hopes to specialist practitioners in nutrition and attract to Turnberry. Âme-azing Sundays, mind/body wellness to visit the spa for held monthly, feature experts, speakers ‘Camp âme’ weekends or day-long retreats and trainers like Vixen Workout, Janet known as ‘âme-azing Sundays’ – 14 retreats Jones and Ernanda Bensten, and are are scheduled for this year alone. The designed as a way for locals to experience titles are designed to communicate the the spa’s expanded offerings. relaxed, enjoyable nature of the retreat Rezilir’s programming also provides programming. Pahel explains: “We wanted a way for Turnberry to integrate with people to remember how they felt when its sizeable corporate and conference they were kids, and bring the youthful, fun business at the resort, providing feeling of those memories back.” customised packages that can include Practitioners include New York yoga specific doctor talks, workshops around maven Nikki Costello, raw food chef workplace wellness, and one-on-one Matthew Kenney, Yin yogi Magen Banwart integrative nurse coaching.

83 http://www.spabusiness.com NEW OPENING Rezilir’s vision is to improve health through group and community engagement, as well as at the individual level

Turnberry Isle âme Spa A new energy A worthy investment at a glance In addition to offering access to Rezilir's So far, the US$2.5m cost of creating clinicians, âme also offers medical spa this new model for integrative wellness services through new partnerships with looks to be well spent; Pahel reports that the Physician’s Institute of Cosmetic and revenue for the month of May is double Reconstructive Surgery and the Center that of the previous year. The resulting 96 for Holistic Rejuvenation, which does offer combines the features of a top office hours at âme and offers a variety destination spa with the amenities of a weekly classes of services, including acupuncture and tropical resort; guests can easily spend off ered traditional Chinese medicine, lymphatic three or four days at Turnberry, combining drainage, diagnostic medical sonography wellness experiences with a traditional and lifestyle coaching. beach, pool and golf-oriented vacation. 70 The renovated fitness area offers South Florida has no shortage of more than 96 classes a week, including spas, all claiming to provide a highly signature spinning, yoga, Pilates, Zumba, water personalised approach for each guest, treatments aerobics and HIIT. A staff member with but Pahel feels that the combination of a master’s degree in exercise physiology Turnberry’s loyal guests and members, creates customised programmes and along with the alliance of wellness evaluations after interviews with clients to providers and therapists she’s built, 40 assess their fitness status and goals. creates an integrative wellness retreat that The spa offers treatments by featured offers an antidote to 21st-century living. experts partners Natura Bisse, Emergen C, “I know destination spas have done this on site Skinceuticals and Om4 Men. The wide- kind of programming for decades, but I’m ranging menu now offers more than convinced that the time is right to bring 70 treatment options, including all these wellness elements together under unconventional choices such as Japanese one roof in a resort spa,” says Pahel. “It’s US$2.5 Iyashi Dome and ayurvedic experiences. a pioneering idea, and we’re still working “To me, the most important thing is hard to convince resort guests that it’s million the magic that happens in the treatment worth investing in preventative care, but spent on rooms,” says Pahel. “I’ve had some of the the reactions we’re getting from those renovation same therapists for 20 years, and they’re who do try it convince me we’re on the very energised by the new spa and eager right track. We’re having lots of fun at the to help heal and renew our guests.” vanguard of the industry right now.”

84 spabusiness.com issue 3 2017 ©CYBERTREK 2017 http://www.spabusiness.com A brand with strong added value The values of a Family Business Harmony with Nature Products made in France * An ability to innovate Quality standard (ISO 14001, ISO 9001, OHSAS 18001) International dimension A tailor-made partnership with professionals: training, media plan, marketing and sales tools.

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An invigorating Swiss shower is one of several FIRST PERSON: Lisa Starr heat and water experiences

The experience Turnberry Isle âme Spa

y fi rst appointment at me off to my locker, already inviting guests to linger longer. âme was for a fi tness stocked with robe and slippers, and I then entered the salt chamber, evaluation with an provided orientation to the spa area. The practitioner followed by a Swiss shower. exercise physiologist. The large, naturally-lit relaxation was so passionate The integrative medicine MI started with a bit of lounge features comfortable and capable I felt component of my visit consisted of stretching so that she chaises longues adorned with I was levitating a meeting with one of the Rezilir could get a sense of my fl exibility throws, and off ers fl avoured waters, nurses for a wellness coaching and range of motion, and fi lled out herbal teas, nuts and apples. off the table. session. Prior to my arrival, I had a questionnaire regarding exercise, I was scheduled for a Tibetan Afterwards, I felt fi lled out a self-evaluation that asked medical and psychological history. Singing Bowl treatment – my incredibly relaxed me to rate myself in areas including This helps provide a framework for fi rst – and the practitioner was life balance, environment, and both thinking about the current reality, so passionate and capable that I mental and physical attributes. The and is structured well for members felt I was levitating off the table. nurse reviewed it with me, and we who are on a long-term programme. Afterwards, I was incredibly relaxed. assessed the areas that I would Next, I headed to the second Next, I experienced the Hypnotic need to address – and my fl oor, where the spa’s locker rooms, Facial, which is performed on the willingness to do so. lounge and 22 treatment rooms are Gharieni Spa Wave table. As I I also experienced a located. A spa attendant whisked enjoyed the expert touch of the HeartMath session, which uses aesthetician, the table gently technology to provide heart vibrated. When the facial was rhythm feedback and allows the complete, the therapist gave practitioner to train clients to me a set of noise-cancelling use breathing techniques to calm headphones. A system integrated themselves. By inserting your fi nger into the table delivers precise, multi- into a small sensor, your heartbeat layered sound frequencies designed is immediately refl ected on a visible to adapt to the body’s organs and computer screen, and as you take energy centres, and combines them deep, slow, even breaths, you can see with vibrations. I shut my eyes and the eff ect. Seeing the eff ect on the surrendered to the experience; it screen is a visceral reminder of the all worked seamlessly to fl oat me connection between the circulatory into a dream-like state, delivering a and respiratory systems, and helps high degree of relaxation and stress guests understand how to control this relief in a short period of time. aspect of their own physiology. O Post treatments, I visited the aromatherapy, chromotherapy and The Tibetan Singing Bowl Lisa Starr is a senior consultant at music therapy steamroom. The treatment uses hand-crafted bowls spa management training company from Eastern Vibrations added experiential components make Wynne Business and a regular the steamroom more enjoyable, contributor to Spa Business

86 spabusiness.com issue 3 2017 ©CYBERTREK 2017 http://www.spabusiness.com http://www.camylle.com http://www.spabusiness.com INTERVIEW

Elaine Okeke Martin, founder of the Spa and Wellness Association of Africa

AFRICA RISING

Africa has been fl ying under the radar in the spa industry, but that may be about to change. Jane Kitchen talks to Elaine Okeke Martin, Spa and Wellness Association of Africa’s founder and president, to fi nd out more

What’s special about the industry for the past 18 years. I founded African spa industry? Africa is the Spa and Wellness Association of Africa I think one of the reasons people fall in (SWAA) in 2010 as a professional platform love with Africa is the decency of the transforming to support standards and education in people. There’s also an energy you feel in the industry, as well as African countries Africa – from the light, the earth, the air, tourism and within the sector. SWAA is a nonprofit the rain. African spa guests can also enjoy organisation and our members and treatments while looking out at grazing I’m happy to decision-makers are busy spa and wellness elephants, for example. And you really feel professionals who volunteer their time and alive when you’re among lions. be part of it expertise. We have members in the main spa hub countries like Mauritius, Kenya, Which countries are most through two national parks and will be a Nigeria, Ethiopia and Morocco, and we’re established in spa terms, and tourism booster. Furthermore, the number promoting SWAA to other countries now. which are the ones to watch? of international visitors to Kenya grew We unite member national spa and South Africa, Egypt, Mauritius, Kenya, 13.5 per cent last year, to 1.34 million. wellness associations from across Morocco and Tanzania all have Africa is transforming tourism and the continent, along with businesses, well-established spa industries. Kenya I’m happy to be part of it. I’m happy educators and individual members. is also one to watch, as it’s increasingly to see the development of the African We aim to develop and maintain focused on health tourism and has a Charter on Sustainable and Responsible internationally recognised standards while government goal for 2030 that includes a Tourism – signed last year by 20 African giving members a platform to channel budget dedicated to health and wellness countries – and its goals for 2030, which their voices. We also seek to improve tourism. The Kenya Tourism Board are an obligation to seriously reflect the knowledge, technical skills and recently launched a joint venture with on the connections that exist between professionalism of all spa and wellness Kenya Airways to promote the country, tourism and sustainable development. professionals. Our membership prices and Kenya’s largest infrastructure project range from US$49 (€42, £37) for student since independence in 1963 – a US$3.8bn Can you tell us a bit about yourself, memberships to US$350 (€298, £267) for Chinese-built high-speed railway, the and what the Spa and Wellness a corporate membership and US$2,000 Madaraka Express – has just opened, Association of Africa does? (€1,704, £1,525) for country memberships. connecting the port city of Mombasa with I graduated from CIDESCO International SWAA is becoming a coalition for the capital of Nairobi. The train travels in Denmark in 1999 and I’ve been in the African countries and works to promote

88 spabusiness.com issue 3 2017 ©CYBERTREK 2017 http://www.spabusiness.com SWAA is creating standards for Africa’s many indigenous treatments http://www.spabusiness.com INTERVIEW SWAA Unbuntu Education is an initiative that helps to certify therapists in Africa Source: Global Wellness Institute SWAA seeks to improve therapists’ knowledge and technical skills Top spa markets in North Africa

MOROCCO TUNISIA EGYPT Sub-Saharan spa industry 1,785 spas 196 spas 362 spas spas with US$244m with US$76m with US$67.5m 2,317 in revenue in revenue in revenue (UP23% FROM 2013-2015)

Africa as a wellness destination. the support of the Global Wellness We consult with – and for – various Institute’s Africa Wellness Initiative US$1.1bn spa revenues government departments, such as the (see our report on the following page). Ministry of Tourism, Education and We’re also teaming up with Angela Derks, (UP18% FROM Health, as well as national associations in an international education consultant, 2013-2015) the African spa and wellness industry. who will help identify and develop the We support tourism boards to see how standards we will put in place. we can help them set up budgets for Our networking events, held in different Sub-Saharan wellness tourism. Some African countries countries each year, provide a place where spas employ – including Tanzania, Kenya, Nigeria, members can come and train. We soon people Ghana, Tunisia and Mauritius – have plan to have education providers available 28,911 targets for 2030 and beyond that include on our online platform, so people in Africa (UP18% FROM 2013-2015) medical and wellness tourism budgets. can access the online training for US$5 This is all part of Vision 2030, one of to US$10. We’ve made it mobile-friendly, the most comprehensive development so we can reach rural areas, where people agendas in modern African history, which might not have access to computers, but 5.4million extends as far as 2063. We can see that will have mobile phones. We hope to wellness trips the interest in spa and wellness is there, launch this programme by mid-2018. taken in Sub-Saharan Africa and industry figures like those laid out by SWAA Unbuntu Education (which the Global Wellness Institute are helping translates as ‘humanity towards others’) governments in African countries to look is an initiative within SWAA that helps Wellness tourism at ways to develop the wellness tourism to certify therapists and supports expenditures topped sector and promote their countries. spa managers or directors through US educational programmes. It also supports $4.2bn What is SWAA doing to support spas, wellness centres, beauty academies in 2015 education and standards? and schools in Africa with accreditation (UP14% FROM We’re planning to develop standards and provides a platform for less fortunate 2013-2015) for African indigenous treatments, people in Africa who want to join our collecting data on local treatments industry, giving them a start through a Source: Global Wellness Institute and African medicinal plants, with SWAA-accredited school or spa.

90 spabusiness.com issue 3 2017 ©CYBERTREK 2017 http://www.spabusiness.com One&Only Nyungwe House in Rwanda is scheduled to open this year

Some African countries have targets for 2030 & beyond that include medical and wellness tourism budgets

Africa Wellness Initiative

The Global Wellness Institute launched the within the global wellness industry. The Africa Wellness Initiative (AWI) this year. initiative will include the innovative use and Elaine Okeke Martin serves as chair, with promotion of native African plants, robust Sandra Chadehumbe, CEO of South Africa- programmes and events to build up a strong based Well Nation Africa, as vice chair. educational and entrepreneurial spirit within The initiative aims to promote African the African spa and wellness industry, as wellness by strengthening wellness institutions, well as help strengthen the industry in terms Sandra Chadehumbe training and human resources development. It of standards and accreditation within Africa. also plans to build a database of wellness operators, Other board members include Mariane Akwenye practitioners and skills, and will help record, develop and from Namibia, Denzil Phillips from the UK, Dr Stephan Helary protect Africa’s unique skills and indigenous knowledge by from South Africa, Dr Chase Webber from South Africa, promoting a culture of African-inspired knowledge-sharing Ngozi James from Nigeria and Lina Njoroge from Kenya.

Companies like Bushtops Camps off er open-air treatments in dramatic surroundings http://www.spabusiness.com INTERVIEW

Top thermal & mineral springs markets in North Africa

TUNISIA

74 establishments with US$67m in revenue

ALGERIA There is growing global demand for wellness 166 establishments experiences in Africa with US$36.7m in revenue

MOROCCO SWAA Conference

The 3rd annual SWAA Conference is set to take place 7-9 September at the Heritage establishments 11 Le Telfair Golf & Spa Resort in Mauritius. With a theme of ‘defi ning Africa’s role in US in revenue with $13.4m the global wellness phenomenon,’ the conference aims to identify opportunities and challenges the African wellness industry faces in order to respond to the growth ahead. Source: Global Wellness Institute Speakers include Dr Franz Linser of Linser Hospitality; Lisa Starr of Wynne Business; Kathryn Moore of Spa Connectors; Verena Lasvigne-Fox of Four Seasons, and more. What are the main obstacles The 2018 Conference will be held in Morocco, with dates to be to spa growth in Africa? determined. For more information, visit swaafrica.org There is a common misperception held by tourists from industrialised countries, who view Africa as one homogenous area, critical role in achieving water access and too keen on adding a woman of colour and not as a diverse continent made up of security, as well as hygiene and sanitation to their ads, but today, product houses 54 individual countries. Therefore, media for all, but hotel development needs to be and media have woken up to ‘Africa reports on events like the Ebola outbreak regulated to ensure that hotels and resorts Rising’. We have several ‘Made in Africa’ often result in an exaggerated fear. do not syphon off – quite literally – much- skincare lines, such as Terres D’Afrique, Despite the fact that the outbreak areas needed water from local communities. and the numbers keep growing. But spas were geographically closer to Europe than in Africa need to raise their standards to to Eastern and Southern Africa, safari What are the biggest opportunities cater to the demand from well-travelled companies experienced cancellation rates for the spa industry in Africa? wellness tourists seeking international between 20 and 70 per cent. There were Africa is waking up to wellness, and the and indigenous treatments. We can’t heavy financial losses across the African diaspora has created a demand not only on continue with sub-par standards and tourism industry, and many job losses. the continent, but also internationally. expect to compete globally. Africa needs Good health and wellbeing is another Companies today need to cater to more skilled people, and we are far from factor that Africa must look at. Defining African skin types and demands, but target. We need collaborations from the health of both locals and tourists awareness is growing. Just seven years governments and businesses to further is important, and we must not create a ago, when I’d speak about ways to target develop these skills if we want to grow. gap between the two. Tourism plays a the African markets, companies weren’t And we also need to change the way we promote the continent as a whole.

Source: Global Wellness Institute Africa offers vast natural resources – from dramatic coastal landscapes to wild Top wellness tourism markets in North Africa safari parks to untapped hot springs – and there’s an incredible opportunity to MOROCCO TUNISIA EGYPT build on that, using the continent’s rich ancestral knowledge to create truly authentic spa and wellness experiences. O 2.5 million 500,000 400,000 wellness trips wellness trips wellness trips worth worth worth US$ US US Jane Kitchen is managing 1.5bn $322m $307m editor at Spa Business. email janekitchen@ spabusiness.com

92 spabusiness.com issue 3 2017 ©CYBERTREK 2017 http://www.spabusiness.com CREATING BESPOKE CHANGING ROOM FACILITIES FOR YOUR SPA

O Eye-catching facilities O Excellent knowledge of materials O Highly skilled production staff O Creatively stunning areas

Visit our new website +44 (0)1525 384298 [email protected]

Changing Rooms O Washrooms O Receptions O Spa Treatment Rooms O Display Areas http://www.spabusiness.com FITNESS

Hilton has developed more than 200 different workouts in partnership with Aktiv Solutions

STAYING WELL

Hilton’s new Five Feet to Fitness room promises to take in-room wellness to a whole new level. Jane Kitchen talks to the team behind the concept

ospitality giant Hilton has “The room is really a personal wellbeing unveiled a new in-room stage, but we like to describe it as a wellness concept, Five Feet guestroom dedicated to movement and to Fitness, which brings mindfulness,” says Crabbe. “It really is the more than 11 different fitness first-of-its-kind hybrid room.” H equipment and accessory The new room type features an indoor options into the hotel room bike from British cycling innovator and creates an upselling opportunity for Wattbike, which can be used for either the hotel operator. The move is part of longer indoor-cycling type exercise Hilton’s efforts to modernise its fitness sessions or focused interval-training experience, while at the same time making workouts, and dynamic Gym Rax functional it more inclusive. “We haven’t just placed training stations to deliver strength, core, workout equipment in a room, we’ve suspension and High Intensity Interval completely deconstructed the hotel room Training (HIIT). At the heart of the concept and carefully designed a space with an is the Fitness Kiosk, a touch-screen display uncluttered training area, with sports- embedded within the Gym Rax system, performance flooring and a separate area where guests receive equipment tutorials for rest and relaxation,” says Melissa and follow guided workout routines. Walker, global fitness director for Hilton. “Travel can put a lot of stress on the Ryan Crabbe, who was senior director of body,” says Walker. “Making movement global wellness for Hilton and led the team Melissa Walker, global fitness attainable makes for a better stay and a which launchd the concept, describes the director for Hilton, says the more productive trip. Our goal is to design room as an “industry first”. (Crabbe has company has ‘completely environments that make hotel workouts since left Hilton to pursue an MBA and start deconstructed the hotel room’ uncomplicated and invigorating so his own consulting firm; see story, p 31). travellers will be more inclined to keep fit.”

94 spabusiness.com issue 3 2017 ©CYBERTREK 2017 http://www.spabusiness.com Medicine balls

TRX

Sand weights

Wattbike

Foam rollers

Meditation chair

Bosu ball Exercise ball to replace desk chair

WHAT’S IN A HILTON FITNESS ROOM

The room’s name is a play on the fact Our goal is to design that it is literally five feet from a guest’s environments that make hotel bed to the fitness space. The fitness area takes up around 100sq ft (9 sq m), workouts uncomplicated positioned near the window, and features and invigorating sports-performance flooring. “People need to run, move – and sweat – and you can’t do that on carpet,” says Crabbe.

Room extras In partnership with Aktiv Solutions, Hilton has created more than 200 bespoke fitness videos in categories including cardio, cycling, endurance, strength, HIIT, yoga, stretch and recovery. “This creates an environment that’s suitable not just for fitness enthusiasts who already know how to use the equipment, but also for those guests who are interested in trying out a new skill or mixing up their regular routine,” explains Walker. In the Five Feet to Fitness room, guests will also find a meditation chair, blackout shades for restorative sleep and Biofreeze The Fitness Kiosk is a touch-screen display embedded in the Gym Rax system products, designed to ease muscle tension.

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Each room includes an indoor bike from British cycling innovator Wattbike

Crabbe says the concept was inspired by a Cornell University study released last year that found 46 per cent of travellers Guests can get say they want to work out while they’re equipment tutorials at at a hotel, but only around 20 per cent the kiosk and follow actually do. The study inspired Crabbe to guided workout routines do his own guest research. He found that a quarter of Hilton guests expressed interest in a dedicated in-room fitness concept. Walker says: “We’ve been piloting We’re creating choice and in-room fitness concepts for five years now, and learned that guests love the control for guests to drive convenience factor, but were hungry for their own fitness experience more options. It got us thinking about a workout room with more flexibility, choice and control for guests.” Hilton McLean Tysons Corner in McLean, a brighter, more appealing option and This, alongside the growing popularity of Virginia, and is an upgrade for a standard expanding outdoor fitness options like functional training, led to Hilton’s room, with customers paying around high-intensity group workouts and yoga development of the concept. $US45 extra (€38, £34) per night. Owners are all part of the bigger fitness picture. Five Feet to Fitness has that are interested in implementing “I’ve found it’s easy to get stuck in just made its debut at Parc the concept must commit to at least the trap of believing you need a full 55 San Francisco and the three Five Feet to Fitness rooms at 45-minute session at the gym to have a their hotel, and the interest is there: good workout, but this kind of thinking Ryan Crabbe, who worked additional Hilton hotels in Atlanta, can be detrimental when you’re on the as senior director of global Austin, Chicago, Las Vegas, New York road and pressed for time,” says Walker. wellness for Hilton, launched and San Diego have already signed up. “I take the view that a workout can happen the programme The programme will launch anytime, anywhere, and for however long initially in the US, but Crabbe you’ve got – the important thing is that says there’s “real potential you’re moving. We’re trying to create for this to go global,” and environments conducive to that, whether that Hilton intentionally it’s taking the stairs, going for a 30-minute partnered with companies walk around the city centre, or doing a that have international Pilates video on YouTube.” O distribution. Five Feet to Fitness is just one of several new Jane Kitchen is managing editor of Spa Business. ways Hilton is addressing Tel: +44 1462 471929 fitness. Providing Walk & email: janekitchen@ Run Maps, making stairways spabusiness.com

96 spabusiness.com http://www.spabusiness.com http://www.spabusiness.com TECHNOLOGY

REVENUE MANAGEMENT

Kate Parker looks at how software companies are helping spa operators implement the right strategies to yield concrete results

f you’ve ever booked a flight, DYNAMIC TECHNIQUES off by the perceived complexity of their you’ll be familiar with revenue operations, which can include a huge management – a technique According to Frank Pitsikalis, founder and variety of treatment types, mixed use of employed by the airline industry CEO of software company ResortSuite, facilities, diverse consumer demographics Isince the 1980s to maximise the spa industry shares many of the and issues around competition. So it’s no revenue during periods of high attributes that make revenue management surprise that most spas are still offering demand, ensure the greatest amount such a success in the travel and leisure the same services for the same amount of of inventory is fulfilled during off-peak industries, including sales via reservation, time and at the same prices – even during times, and increase profits in the process. a segmented customer base, a perishable their most high-demand periods. Essentially, it’s about selling the right inventory – and the ability to use price as a Dynamic pricing, that favourite of the product to the right customer at the driver of purchasing behaviour. airline industry, involves altering the price right time and at the right price. The Spas have the potential to leverage based on capacity, time, or both, and can spa industry, with its periods of variable the rewards of revenue management by be applied in a spa by offering services at demand, has long been a contender to reap employing key techniques like dynamic a reduced price during low-peak times in the benefits of this strategy. Spa software pricing and dynamic availability. However, order to encourage an increase in volume. companies are helping spas take the leap. many spa managers or owners are put It might mean offering discounted rates during weekday afternoons, for example – but there can be a tricky balance between If we’re falling short throughout the price reductions and what the subsequent month, we choose our lower volume increase in volume needs to be to positively impact the overall margins. days to promote the spa and offer This is where spa software comes into lower rates to generate revenue its own. As Amanda Wisell, marketing manager at spa technology company Miranda Henning, assistant spa director, SpaSoft, part of Springer-Miller Systems, Nemacolin Woodlands Resort says: “Spas are looking for dynamic pricing that is both easy to set up and automated, so they don’t have to think about it once the pricing is deployed. SpaSoft offers reporting on both demand

Nemacolin Woodlands Spa uses SpaSoft to create reporting on both demand and production

98 spabusiness.com issue 3 2017 ©CYBERTREK 2017 http://www.spabusiness.com Pitsikalis says there’s no one-size-fi ts-all approach, and ResortSuite’s tools help provide analysis Spa revenue management tools at Miraval help optimse profi t during high-demand hours

ResortSuite’s yield function allows us to deliver the right treatment to the right guest at the right time Cecil Hopper, director of revenue management, Miraval Resort Arizona

and production to help spas analyse Dynamic availability, on the other hand, Spa revenue management has been their business so that they know how to aims to increase profits by managing part of the Miraval business model for dynamically price their offerings. Spas the mix of services on offer. A spa might five years, as ResortSuite customer will see increased revenue during periods achieve this by shortening its menu to Cecil Hopper, director of revenue of high demand and increased bookings higher margin services, or not offering management at the iconic destination during times of low demand.” longer services during peak times. spa in Arizona, explains: “Like most spas, This has proved successful for SpaSoft “There are good reasons why you during our peak hours, unconstrained client Nemacolin Woodlands Resort in would change your menu mix based on demand far exceeds capacity. As Pennsylvania, US. “SpaSoft’s Revenue periods of demand,” explains ResortSuite’s operators, we’re tasked with designing Projection Report is our most commonly Pitsikalis. “By cutting off longer services a menu that supports the optimisation used tool,” says assistant spa director or lower-margin services during your peak of profit during these high-demand Miranda Henning. “It allows us to compare times, you’ll actually service more guests. hours, and occupancy in off-peak what is currently on our books with our This results in more retail opportunities periods. ResortSuite’s yield function, budget. If we see we’re falling short and higher guest satisfaction – and selling in combination with a granular menu throughout the month, we choose our more services that have a higher drag analysis, allows us to deliver the right lower volume days to promote the spa and on your retail sales can also generate treatment to the right guest at the right offer lower rates to generate revenue.” substantially higher revenues overall.” time in an automated fashion.”

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By analysing booking history and reports and forecasting KNOW YOUR customer behaviour, it’s possible BUSINESS METRICS to allocate the right resources With no mathematical formula or one-size- Guenther Poellabauer, managing director, TAC fits-all approach, Pitsikalis maintains that the key to the successful implementation of any revenue management strategy is in the careful analysis and thorough solutions can help improve a spa’s revenue Every spa is different, but by having an understanding of a spa’s current business management by providing an overview in-depth understanding of the business, metrics, a principle shared by spa software of the business metrics so that the best together with the right software platform companies across the board. techniques can be automated and applied. in place to manage specific techniques, The Assistant Company’s (TAC) Josh McCarter, CEO of spa the right programme can be created for managing director Guenther Poellabauer management software company Booker, any given operation. So what are spa agrees. “Our spa management software says: “Booker gives spa owners reporting operators asking for when it comes to helps with effective resource management tools so that they can get a very clear revenue management software? of rooms, staff and equipment, economical picture of their financial performance, slot optimisation, and the savvy including which services, providers, CHOOSE THE RIGHT TOOLS optimisation of pre- and wrap-up times products, and times of day are most or smart low-high demand planning. By profitable. Owners and managers who “Predictive reporting always tops the list,” analysing booking history and reports study their data can make better decisions says Premier Software’s chief operating and forecasting customer behaviour, it’s about their business, including when to officer Leonie Wileman. “Real-time possible to allocate the right resources.” add or remove low profitability products reporting, in particular, is essential for So how can a spa operator navigate or services, and when to change pricing.” revenue managers, and once a spa has through the complexities and apply the Likewise, as Stephanie Moran, senior used the software over several months, right techniques for their own business? vice president of sales at software they can use a variety of reports to predict Before the word ‘profitability’ can be provider Mindbody, explains: “Most future trends. Reports that use data in uttered, a spa needs to get to grips with an often spa operator customers are asking different ways to help improve yield and assessment of its current operations, so for a streamlined way to look at reports determine pricing structures that are that a baseline for measuring the success and data. We’re currently working with a attractive, but competitive, are also key.” of any new strategies can be established. partner, iKizmet, which integrates with Premier Software client Nick McIvor, This should include peak periods, staff our software to take a business’s data and group revenue manager at UK-based usage and availability, margins on visualise its business potential for that Ramside Estates, has adopted a revenue services, and usage of multi-purpose particular spa operator. This gives the mindset since their spa opened in 2015: treatment rooms, together with the current operator the best understanding of what’s “We’ve always had pricing and availability overall profit performance. Spa software happening behind the business.” controls in place, in one way or another,”

Spa software can help provide a clear picture of a spa’s fi nancial performance

Most often spa operator customers are asking for a streamlined way to look at reports and data Stephanie Moran, senior vice president of sales, Mindbody

100 spabusiness.com issue 3 2017 ©CYBERTREK 2017 http://www.spabusiness.com We’re seeing $1,000-$2,000 in additional revenue each month per salon Brigham Dallas, founder, Sugar Me Wax salon

Sugar Me Wax uses Booker’s Frederick to off er dynamic pricing during slower periods

he explains. “However, once our spa had reached maturity, we were able to more It provides us with the ability to accurately identify our market segments run various business reports to and demand trends, which allowed us to constantly evolve our spa revenue look at our average rates and yields management strategy. Now our range of Helen Wynne, health club and spa control systems are quite complex.” project manager, Hand Picked Hotels To the uninitiated, dynamic pricing might seem like a dark art, but if you have the right software in place to set the right rules for your business operations, using dynamic pricing and availability operators to manage their appointment then the management systems should for over 10 years. “It’s been extremely yield and fill slow times by sending all fall into place. “You have to strike a positive,” she says. “It provides us with the automated offers and appointment balance between discounting at the right ability to run various business reports to reminders to customers who are most time and for the right yields,” says Stefan look at our average rates and yields.” likely to take action and come back in.” Drummond, founder and managing Many spas have revenue management Brigham Dallas, founder of Arizona, director of software solution provider EZ programmes working alongside their US-based Sugar Me Wax salon, has been Runner. “Our flexible pricing table allows marketing strategy, and increasing making full use of Booker’s Frederick for different price levels to be configured on numbers of operators are looking to almost a year now to offer dynamic pricing different days of the week. In addition, implement smart automated marketing during slower time periods: “We use the the software holds all history and spend tools that comb through a spa’s customer boosts, which last a day or two, and we patterns, so by running certain reports you and financial data to determine when to almost always get responses,” says Dallas. can assess the best course of action, and offer discounts – and how aggressive that “Before we had Frederick from Booker, we apply more of an analytical action.” discount should be, based on the situation. didn’t do any dynamic pricing, just email Helen Wynne, health club and spa Booker’s McCarter adds: “Tools like promotions and text messages, but with a project manager at UK-based Hand Picked Booker’s Frederick automate the process boost once or twice a month, we’re seeing Hotels, an EZ Runner customer, has been via artificial intelligence, allowing spa an increase in appointments made and

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profitability across all of our Sugar Me Wax salons. It’s exactly what we needed. We’re seeing about $1,000 to $2,000 in additional revenue each month per salon – just from Frederick boosts alone.” There might not be a magic equation or set method available to spa operators when it comes to implementing revenue management techniques, but those Ramside Estates spends that have made the leap have seen a time forecasting and positive impact on their businesses. As manipulating prices to Ramside Estates’ McIvor explains: “We strike the best balance implemented a new revenue management strategy in November 2016, and since then, we’ve achieved an increase in turnover by 40 per cent. We’re constantly We implemented a new trying to achieve the best yield by forecasting, controlling and manipulating revenue management system in prices for spa day guests, treatment November 2016 and have seen a guests, hotel residents and spa members in the facility at each time slot to make 40 per cent increase in turnover sure we are striking the balance that Nick McIvor, group revenue delivers us the highest return.” manager, Ramside Estates

CUSTOMER COMES FIRST “There are always concerns that under pressure to provide the ultimate In an industry where guest experience customers will get used to paying experience, as reviews will play a large is key, the customer’s perception of any discounted prices and undervalue a part in repeat business,” she explains. “As business strategy needs to be thought service if they see too many offers and clients demand more, a spa’s software through carefully. One of the key concerns promotions,” explains Booker’s McCarter. system must be able to pre-empt a client’s for spa operators in using dynamic pricing “Tools that allow easy customisation next move, and also integrate with the or availability is that the very techniques of offers reduce that risk by directing latest social media platforms.” that are used to boost profitability might communications about promotional TAC’s Poellabauer believes that alter customer behaviour enough to lead pricing to specific customer groups.” flexibility is key. “Millennials are them to undervalue the service. Miraval’s Hopper agrees: “The primary striving for self-optimisation and self- challenge with spa revenue management determination, especially when it comes is adapting the sales culture of spa and to planning their leisure activities,” he reservations to see this as a benefit to the explains. “They’re more flexible and consumer, rather than a tactic to optimise spontaneous, and they appreciate their profit,” he explains. “Once colleagues are work-life balance. Treatments such as on board and can represent availability early-bird sessions before work or quick with confidence, negative consumer lunch massages, as well as dynamic perception becomes minimal.” packages, will be of more value than appointments that have to be booked FUTURE PROOF months in advance. This flexibility will be rewarded with attractive prices.” And what of the future? As spa software As customer behaviour evolves, continues to evolve, how will revenue spa software needs to be adaptable to Spas will be under management techniques get easier for changing business requirements, helping pressure to provide the operators? Premier Software’s Wileman operators meet upcoming trends and ultimate experience, as envisages that most bookings and client-spending habits head-on.O communications will be carried out reviews will play a large online in the not-too-distant future, which means the actual spa experience will part in repeat business Kate Parker is a contributing need to deliver more. “As all bookings editor at Spa Business. Leonie Wileman, chief operations move online, the experience changes email: kateparker@ officer, Premier Software from personal to virtual, and spas will be spabusiness.com

102 spabusiness.com issue 3 2017 ©CYBERTREK 2017 http://www.spabusiness.com http://www.spabusiness.com JOIN US AT The 2017 Annual SWAA Conference 7-9 th SEPTEMBER 2017 The Heritage Le Telfair Golf & Spa Resort, Mauritius

DEFINING AFRICA’S ROLE IN THE GLOBAL WELLNESS PHENOMENON

According to the GWI, Sub-Saharan Africa is the fastest growing spa market, with wellness tourism growing 50% faster than normal tourism Join us and connect international thought leaders to discuss opportunites and challenges for the continent’s wellness industry

www.swaafrica.org http://www.spabusiness.com For more information, or to contact any of these SPA-KIT.NET companies, visit spa-kit.net and type in the keyword Product

By Lauren Heath-Jones, innovation assistant product editor Industry suppliers tell Lauren Heath-Jones about their latest product, treatment and equipment launches

The virtual reality headset is used before Natura Bisse’s 3D Collagen Shock facial

Natura Bissé’s Mindful Touch treatment combines high-tech and high-touch, says Patricia Fisas

panish cosmetics company board member and director of Natura Bissé has launched innovation and product development S Mindful Touch, an innovative for Natura Bissé. “Every touch new treatment that combines an awakens some of the millions of immersive, virtual-reality experience receptors on our skin and triggers This technological with a luxurious facial that aims to the release of oxytocin, serotonin innovation, combined with a help clients achieve inner balance. and dopamine, known as ‘happy unique skincare treatment, The 60-minute treatment takes neurochemicals,’ which are related results in a transformative place inside Natura Bissé’s exclusive to positive mood and feelings.” wellness experience for Bubble Pure Air, an allergen-, KEYWORD: NATURA BISSE body and mind pollution- and bacteria-free treatment area that circulates 99.995 per cent pure air. The treatment begins with an The treatment immersive virtual reality video that’s begins with a relaxing, designed to enhance mood and relax immersive VR experience the user into a state of mindfulness. After the video, a soothing voiceover is played while the user is given the 3D Collagen Shock facial, a treatment designed to hydrate and firm the skin and improve elasticity using three different types of collagen along with Natura Bissé’s Active Facial Contouring technique. “This technological innovation, combined with a unique skincare treatment, results in a transformative wellness experience for body and mind,” says Patricia Fisas,

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Phytomer’s Resubstance cream is a ‘powerful treatment’ for post-menopausal skin, says Mathilde Gedouin-Lagarde

rench marine skincare brand and communications director at Phytomer has launched Phytomer. “The outstanding F a new facial cream replenishing powers of that targets ageing skin. active ingredients from The Resubstance Skin the sea are blended into

Resilience Rich Cream a generous nourishing The Resubstance is a dual-action cream cream. The skin regains Cream is formulated designed to plump more substance and to treat dry skin and firm the skin by feels comfortable again.” caused by menopause tackling the internal The cream contains and external causes of marine-origin Corneogel, ageing, and is formulated as well as concentrated We’ve invented a to treat dry, dehydrated, tight brown algae – designed to work powerful treatment to and uncomfortable skin caused by Mathilde beneath the surface of the skin and recreate the lost qualities the sudden decrease of lipids in Gedouin-Lagarde replenish the dermis, effectively of post-menopausal skin the skin following menopause. says the cream re-plumping the skin from within. has ‘outstanding “With Resubstance, Phytomer replenishing The marine origin Corneogel laboratories have invented a powerful powers’ re-densifies the corneal layer of the treatment to recreate the lost qualities skin to fill wrinkles on the surface. of post-menopausal skin,” says KEYWORD: PHYTOMER Mathilde Gedouin-Lagarde, marketing

Christine Hays showcases Eastern Vibration’s new drums, massage tools

The drums astern Vibration has introduced The sound are created by several new tools to be used in of waves universally a Nepalese E both massage and sound therapy. resonate on a deep percussionist and used in The Ayur Kasa is a massage tool for cellular level, sound therapy both the face and body, and plays an producing a important role in traditional ayurvedic grounding effect therapy. It’s designed to help balance the subtle energies of the body and The Ayur Kasa is a improve overall health. Used for both massage tool for the deep tissue and lymphatic drainage face and body used in ayurvedic therapy massage, the Ayur Kasa is a hand- crafted bronze bowl (kasa) attached to a teak handle. The kasa is made from a high-quality bronze, selected Eastern Vibration has also launched for its high copper levels. Copper a range of professional-grade Ocean is believed to enhance circulation, Drums designed to be used in sound reduce inflammation, ease pain and therapy. Created by a Nepalese relieve arthritis and rheumatism. percussionist and drum maker, the drums are made from goats’ skin and feature a double-sided frame. Small steel pellets within the drum simulate the sounds of the ocean. “Each Ocean Drum is unique,” says Christine Hays, chief energy officer at Eastern Vibration. “The sound of waves they produce universally resonate on a deep cellular level, producing a grounding effect.” KEYWORD: EASTERN VIBRATION

106 http://www.spabusiness.com Therapists use the Five Element Theory to prescribe products and treatments

PROMOTION

Louise Riby, managing director of Elemental Herbology, explains the Five Element Theory

We’re able to give on-site training to all new accounts

What is the Five Element Theory? The Five Element Theory is based on the belief that everything in life needs to work in harmony in order to achieve perfect equilibrium. The Five Elements – wood, fire, earth, metal and water – are known to be the building blocks from which all material substance in the phenomenal world are composed. The elements represent the transformation that occurs in the How can therapists use the world around us, and they also have consultation to prescribe an effect on how things interact with treatments and products? and relate to each other. The elements Our Five Element Consultation is a support each other, but they also great tool to start a conversation to Elemental are exactly the same as retail, so similar feed off each other, which can cause identify the best treatment. Talking Herbology uses results can be achieved at home. you to be in excess of or deficient in to guests before the treatment is natural ingredients in its products an element; it’s this that creates an essential. It’s important to find out as including mandarin, What does Elemental Herbology imbalance that needs to be corrected. much as possible about their lifestyle, grapefruit and provide for therapist training? diet, stress levels, etc. to determine kakadu plum We’re able to give on-site training to What does it mean for therapists? what will be most beneficial to them extracts all new accounts and have in-depth Once you’ve established which and make it relatable to their concerns. training manuals for our products element is out of balance, it can A guest may fall into more than and treatment protocols to guide be addressed with treatments, one element, in which case our therapists through the training. diet and small lifestyle changes. products are easy to mix and match Retail training is also provided, We have devised the Five Element to create a tailored treatment. The along with an incentive scheme Consultation, which enables consultation gives a list of all our so therapists have an opportunity the therapist and guest to work products and is a great aid for the to use our fabulous products and together to determine which therapist to tick which products see the results for themselves! treatments and products are needed were used during the treatment. KEYWORDS: to find that perfect harmony. The products used in our treatments ELEMENTAL HERBOLOGY

©CYBERTREK 2017 spabusiness.com issue 3 2017 107 http://www.spabusiness.com SPA-KIT.NET

Katie Brindle explains the Hayo’u Method

raditional Chinese Medicine (TCM) practitioner Katie T Brindle has created the Hayo’u Method, a treatment range combining self-care techniques and The line a product line consisting of tools includes bath and skincare for face and body. By making rituals around minerals, body oil The Hayo’u method consists of four any routine – such as bathing and a massage tool daily self-treatment rituals involving or showering – enjoyable, we traditional techniques taken from are more likely to stick to it TCM, including gua sha, qi gong and conscious cleansing. The method making rituals around any routine –such aims to target stress and ‘transform’ as bathing or showering – enjoyable, the user’s health and beauty. we’re more likely to stick to it.” The rituals – including the beauty The Hayo’u Method also includes restorer ritual, the body restorer ritual, a line of products created to be the rescue breath ritual, the reset ritual used in conjunction with the rituals. and conscious cleansing – are each a The collection features a Beauty minute long and designed to be easily Restorer facial massage tool, a incorporated into daily routines. Body Restorer body massage tool, “Our method is all about offering Bathe-rite bath minerals, Bathe-rite one-minute solutions that are a shower minerals, Treat-rite body pleasure to do, but nonetheless oil and Treat-rite face oil. incredibly powerful,” says Brindle. “By KEYWORD: HAYO’U

Chico Shigeta combines Pilates and facials in the latest Decléor treatment

I got inspired by Decléor has debuted Facial Pilates, a deep-pressure massage facial massage technique that claims and Pilates techniques on to visibly lift, remodel and re-densify core muscles to create the the skin. Created by Decléor massage new Orexcellence ritual development specialist Chico Shigeta, Facial Pilates is designed to stimulate the core muscles in the face and claims to deliver exceptional results. The facial uses movements inspired by Pilates and features four types of facial massage, including a deep pressure massage that is designed to target the core muscles in the face, revive the skin and boost circulation. The treatment starts with a warm-up, where pressure is applied to the face to warm the skin, The face is The mask is designed to prolong increase circulation and prompt given a ‘workout’ the effects of the massage and drainage. The face is then given a where the core is available for customers to muscles are ‘workout’ where the core muscles stretched to purchase as part of a retail line. are stretched, to redefine facial redefi ne contours Shigeta says: “For powerful results, contours and firm the skin. I got inspired by deep-pressure The ritual incorporates Decléor’s massage and Pilates techniques new Orexcellence skincare range on core muscles to create the and culminates in an Orexcellence new Orexcellence ritual.” Energy Youth Concentrate Mask. KEYWORD: DECLEOR

108 spabusiness.com issue 3 2017 ©CYBERTREK 2017 http://www.spabusiness.com PROMOTION

Christian Mas, CEO of French luxury skincare brand Sothys, discusses the future of the spa industry

There is a defined trend of effective cosmeceutical treatments with a focus on wellbeing

Where do you think the spa market is headed, and why? The spa market is getting more and more structured. Projects are now more in line with the capacity of the hotels that carry them. Spas are a profitable asset for What challenges do you think the that’s targeted specifically towards hotels, but they need to ensure that spa industry will face, and how will their needs. Once this has been their spa facilities are in keeping with Sothys meet these challenges? achieved, we continue to their environment. Hotel groups are Spas need to introduce a global offer support to the client now considering the spa as a real offering that will generate throughout the process. business unit and giving it a corporate revenue and retail sales. In We propose brand training identity. This means that hotels can terms of products, there every year, particularly for do global marketing for their visitors, is a defined trend of reception staff, so they are but spas will need to have a global effective cosmeceutical able to sell treatments view in terms of their providers. treatments with a focus to guests from arrival. on wellbeing. Sothys relies Ideally we want staff on its network of researchers to have tried the and international distributors to treatments so they have determine current trends and a deeper understanding create products using the best that of what they are selling. We science and nature have to offer. Family-owned also propose various POS and and operated display options in order to create Sothys views What can Sothys offer in each new spa further retail opportunities. terms of partnership? project as unique Sothys aims to provide a unified What makes Sothys stand out service to all of its customers. in a competitive market? Initially we work with the client to Besides our techniques and design a bespoke treatment menu products, what makes Sothys stand out is that it’s family-owned and operated. For us, each new project Sothys creates products that combine is unique, and the solution we the best of science and nature, and deliver is designed to reflect that. supports clients through brand training KEYWORD: SOTHYS

©CYBERTREK 2017 spabusiness.com issue 3 2017 109 http://www.spabusiness.com For more information, or to contact any of these SPA-KIT.NET companies, visit spa-kit.net and type in the keyword

Sue Jessop uses platinum, volcanic rock and meteorite powder in new AMRA for Men range

uxury skincare brand AMRA toxins and repair damage caused has launched a line of men’s by pollution and free radicals. L skincare products for professional The range also features and at-home use. AMRA for Men Celluactive8, an active ingredient has been five years in the making exclusive to AMRA that has been and features an extensive range of scientifically proven to repair high-performance products for face and regenerate the skin. and body that are formulated to “Men have significantly different target specific skincare concerns. skincare concerns to those of Men have significantly Each product claims to deliver women – their skin ages differently different skincare concerns to healthy, youthful and radiant and has a totally different structure,” those of women – their skin skin by hydrating the skin and says Sue Jessop, founder and CEO ages differently and has a reducing moisture loss. The line also at AMRA. “With AMRA, it has never totally different structure promises to strengthen the skin’s been about cutting corners; it’s structure and improve resilience by always about what’s best for your targeting and treating micro-cuts, skin today and tomorrow. Our belief as well as reducing the appearance was to formulate the ultimate men’s of wrinkles and fine lines. skincare collection without finding The products are formulated The line a cost per milliliter – we simply with precious ingredients, including promises to added everything we believe to be target and treat platinum, volcanic rock and meteorite micro-cuts and required to revolutionise the male powder, designed to hydrate, exfoliate reduce wrinkles skincare and grooming market.” and firm the skin, as well as eliminate and fi ne lines KEYWORD: AMRA

Starpool’s ‘wellness redefining’ concept set to make corporate meditation more accessible, says Riccardo Turri

talian wellness consultancy Starpool has launched a new Wellbeing is a I multi-platform solution psychophysical that combines wellness condition based on and neuroscience. the balance between Zerobody and Nu Rélax body and mind are a dry flotation bed and meditation app that were yoga. The solution is developed in collaboration designed to make wellness with Italian brain wellness more accessible in corporate Zerobody is designed to give consultancy service Neocogita. settings as well as spas. users a feeling of Zerobody is designed to give “Wellbeing is a psychophysical weightlessness the user a feeling of weightlessness condition based on the balance without the use of water. It features between body and mind,” says a heated water mattress that gently Riccardo Turri, CEO at Starpool. cushions the body, creating the illusion “We at Starpool have always been that the user is floating on a cloud. convinced of this, with Zerobody Nu Rélax is supplied with Zerobody and Nu Rélax we want to push this and features six meditation paths: further, with an approach intended to relaxation, stability, creativity, redefine the very concept of wellness.” calmness, vibrancy and clarity. KEYWORD: STARPOOL The app is accessible through a

smartphone and guides the user The app features six meditation through meditation training inspired paths inspired by relaxation by relaxation techniques found in techniques found in yoga

110 spabusiness.com issue 3 2017 ©CYBERTREK 2017 http://www.spabusiness.com The Madison Collection would like to wrap your guests in luxury.

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Jean-Marie Adrien and Sammy Gharieni collaborate on technology that lets therapists be ‘conductors’

ean-Marie Adrien, a conductor and president of Motion Waves, J has developed a technology that combines music with wellness to create a new, innovative augmented massage treatment. The Motion Box II is designed to transform the therapist’s hands into conductor’s hands. Using sensors and speakers, music moves and changes with the therapist’s movements, turning a traditional spa treatment into a unique, individual performance that changes with each treatment. The practitioner’s hands “The practitioner’s hands Sensors and speakers work to change the music shape a real-time, immersive, shape a real-time, interactive sound scene, which based on the therapist’s immersive, interactive movements forms an artistic work – sound scene, which forms unique and alive an artistic work – unique and alive,” explains Adrien. “The idea that the therapist Adrien has collaborated with is an artist who creates unique Sammy Gharieni, founder and movements and sounds while CEO of massage table manufacturer working on the client is a totally Gharieni, to integrate this technology new concept in wellness,” says into the company’s MO1 treatment Gharieni. “This innovative concept beds. The technology will be combined with Gharieni’s know-how used with a new spa experience and experience is a perfect fit.” called ‘augmented massage.’ KEYWORD: MOTION WAVES

Siminetti partners with The W Hotel and Residences in Dubai

K-based luxury tile company Siminetti has announced U a partnership with The W Hotel and Residences on The Palm Jumeirah in Dubai. The W, which is set to open its doors this year, will play host to the Alef Residences, a lavish lifestyle living destination that will be serviced by the luxury hotel. Residents will have access to 475m (1558 ft) of private beach, a private members’ club, 24-hour concierge service, amenities and in-residence catering services. freshwater pearl. The tiles are sealed Siminetti has supplied the hotel and with resin, making them exceptionally residences with 500 sq m (1640 sq ft) strong and suitable for both indoor of its Anthracite mother-of-pearl and outdoor use, as well as wet or mosaic tiles, which have been dry areas, and either wall or floor

featured throughout the property. surfaces. They are available in a range Siminetti’s mother-of-pearl mosaics Siminetti’s mother-of-pearl of different colours and styles. are made from sustainable freshwater mosaics are made from sustainable KEYWORD: SIMINETTI pearl and sealed with resin

112 spabusiness.com issue 3 2017 ©CYBERTREK 2017 http://www.spabusiness.com spa business directory

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Finishing touch PAIN POINTS

Acupuncture may be just as effective at treating acute pain as drugs, according to a new study led by Professor Marc Cohen. Jane Kitchen investigates

rofessor Marc Cohen of RMIT LEONARDO DA/SHUTTERSTOCK University in Melbourne, Australia – a familiar face in the spa industry – has led a Plarge study on the use of acupuncture for treating acute pain, finding the practice provides relief equivalent to the use of drugs in an emergency room setting. The randomised, controlled trial involved 528 patients with acute lower back pain, migraine or ankle sprains who presented at the emergency departments of four leading Melbourne hospitals between January 2010 and December 2011. “While acupuncture is widely used by practitioners in community settings for Cohen says the study treating pain, it is rarely used in hospital shows acupuncture can be emergency departments,” says Cohen. a viable alternative to drugs Patients who identified their level of pain as at least four on a 10-point scale randomly received one of three types of treatment: acupuncture alone, Acupuncture stimulates the body’s acupuncture plus pharmacotherapy, or pharmacotherapy alone. immune system. You’re not applying One hour after treatment, less than 40 a drug, you’re just manipulating the per cent of patients across all three groups body’s own healing mechanisms felt any significant pain reduction (two or more points), but 48 hours later, the vast majority found their treatment acceptable, patients saying they would probably or mechanisms. The study also speaks to with 82.8 per cent of acupuncture-only definitely repeat their treatment. This the integration of ancient and modern is compared with 80.8 per cent in the technology – which is often what we do combined group, and 78.2 per cent in in spas. They’re not incompatible.” the pharmacotherapy-only group. Cohen is currently working on several Cohen says the study shows other wellness-related studies, including acupuncture is a viable alternative the Global Sauna Survey, which seeks to and would be especially beneficial gain insight into people’s sauna habits for patients who are unable to take and experiences (saunasurvey.org); and standard pain-relieving drugs. a study on users of the Wim Hof method And while the emergency room – which uses cold therapy, breathing setting is a far cry from the relaxed exercises and a committed mindset – to vibes of a destination spa, Cohen ascertain its health and resilience says that beyond providing further benefits (WHMsurvey.org). evidence of acupuncture’s efficacy, there are takeaways for our industry. “Acupuncture stimulates the body’s Jane Kitchen is managing immune system,” he explains. “You’re editor at Spa Business. Professor Marc Cohen is also working not applying a drug, you’re just email janekitchen@ on studies on saunas and cold therapy manipulating the body’s own healing spabusiness.com

116 spabusiness.com issue 3 2017 ©CYBERTREK 2017 http://www.spabusiness.com Are you the owner of a salon or spa? There are some amazing things happening at Olympia Beauty in 2017!

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