A Socio- Economic History of Alcohol in Southeastern Nigeria Since 1890

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A Socio- Economic History of Alcohol in Southeastern Nigeria Since 1890 CHAPTER ONE INTRODUCTION Background to the Study Alcohol has various socio-economic and cultural functions among the people of southeastern Nigeria. It is used in rituals, marriages, oath taking, festivals and entertainment. It is presented as a mark of respect and dignity. The basic alcoholic beverage produced and consumed in the area was palm -wine tapped from the oil palm tree or from the raffia- palm. Korieh notes that, from the fifteenth century contacts between the Europeans and peoples of eastern Nigeria especially during the Atlantic slave trade era, brought new varieties of alcoholic beverages primarily, gin and whisky.1 Thus, beginning from this period, gins especially schnapps from Holland became integrated in local culture of the peoples of Eastern Nigeria and even assumed ritual position.2 From the 1880s, alcohol became accepted as a medium of exchange for goods and services and a store of wealth.3 By the early twentieth century, alcohol played a major role in the Nigerian economy as one third of Nigeria‘s income was derived from import duties on liquor.4 Nevertheless, prior to the contact of the people of Southern Nigeria with the Europeans, alcohol was derived mainly from the oil palm and raffia palm trees which were numerous in the area. These palms were tapped and the sap collected and drunk at various occasions. From the era of the Trans- Atlantic slave trade, the import of gin, rum and whisky became prevalent.These were used in ex-change for slaves and to pay comey – a type of gratification to the chiefs. Even with the rise of legitimate trade in the 19th century alcoholic beverages of various sorts continued to play important roles in international trade.5 Centuries of importation of gin into the area led to the entrenchment of imported gin in the culture of the people. No cultural events such as marriage, naming, burial, meeting of elders, peacemaking, incantation, libation, offering to the ancestors, and gifts to important 1 personalities took place without the use of gin. According to Ofonagoro, imported liquor was known in Igboland as ogwo nnu oria (healer of many diseases) because of the declared healing properties on the label of most imported gin.6 Gin was soon integrated into traditional medicine and was used for mixing various herbs and roots as remedies to various health conditions. Furthermore, gin was used as collateral in business negotiations, for payment of fines in courts,7 as store of wealth, as measurements of wealth and as an alternative to currency.8 This was because since the produce of the area under study, consisted mostly of perishable commodities, it was difficult to store them as wealth. Agricultural goods were converted to forms that could be stored such as lands, slaves or alcohol.9 According to Isichei ―the depreciation of Igbo land‘s currencies meant that liquor was a useful way of accumulating wealth.‖10 Generally, during the early colonial period of Nigeria, the importation of alcohol played a major role in the economy. For instance in 1899, liquor accounted for about 90 percent of customs revenue in Nembe, Brass and Niger Coast Protectorate valued at £645,517.11Explaining the importance of alcoholic liquor in Nigeria, Bishop Tugwell cynically remarked: The greater the imports of spirits the richer the treasury: and the richer the treasury, the more rapidly we can advance in matters of reform. We import spirits for the purposes of revenue. How is the railway being built? By gin. How was the Carter-Denton bridge built? By gin. How is the town lighted? By gin. And now, if it be asked, how is the Town to be drained, or how are we to secure a good supply and good pure water, the answer is, with gin.12 There was a multiplicity of alcoholic drinks imported from Holland, Germany and Britain. By the early 20th century, the popular brands included Queen Yak, Bettoler, Anice and J.J.W. Peters. An oral source indicates that in the 1950s, alcoholic drinks such as Anice were 2 cherished for their acclaimed medicinal value with the labelling which stated as follows: ―If you have it as wine, it will intoxicate you. But if you have it as drug, it will cure you.‖ 13 Centuries old importation of alcohol had impact on the economy, society and health in southeastern Nigeria. Missionaries petitions on the existence of widespread alcoholism which was seen as a hindrance to Christianisation and the civilising mission not only in southeastern Nigeria but in West Africa as a whole led to the Brussels Pact of 1890.14 This pact attempted to restrict the sale of alcohol; whereby alcohol should not be sold to colonies where it had not yet been introduced. With this development, Northern Nigeria was exempted from alcohol trade while the trade intensified in the South which had been exposed to alcohol trade for centuries. With this pact, there was increase in import duties making gin very expensive and resulting in the importation of poor quality gin. As a result of the Brussels Pact, there was an increase in import duties as follow: 1891 – 1892 (8d), 1893 – 1894 (1s), 1894 – 1896 (2s) and 1899 – 28th February, 1905 (3s).15 As from the 1920s, this increase in import duties resulted in the importation of methylated spirits which was blended and sold as alternative to gin. Although cheaper, methylated was more injurious to health. While methylated was 25 shillings a gallon, gin was 35 shillings a gallon.16 Later, the import duty on methylated spirit was increased hence people sought alternatives. This marked the beginning and intensification of the distillation of indigenous gin popularly known as ogogoro. Indigenous liquor impacted greatly on the colonial economy in the southeastern Nigeria. It led to a loss of income to government making the government to brand it illicit. It also led to the shortage of copper pipe and scarcity of sugar.17 By 1932, local gin had so gained in popularity that people refused to renew their liquor licence.18 Due to the loss of income, the colonial government started to clamp down on gin production without much success.19 Hence, local gin production and consumption continued even till date. 3 To contest with local gin, attempts were made to produce gin industrially in West Africa. Another attempt to domesticate alcohol production in the colonial economy was the production of lager beer. In the early colonial period, assorted beer was imported into Nigeria by different trading companies such as Gros and Dupuy. After the Second World War and with the import substitution policy of the colonial government, some companies including United Africa Company (UAC), Compangnie Francaise De L‘Afrique Occindental (CFAO), and Societe Commerciale De L‘Quest Africain (SCOA), came together to establish the Nigerian Brewery Limited (NBL). Their aim was to produce beer of international standard in Nigeria. From July 1949, NBL manufactured its lager beer at Iganmu Lagos. From then on and with the growth of cities, beer became a fashionable drink among the elites and urban workers.20 In the post- colonial era, the beer industry witnessed a boom providing employment and contributing billions in taxation.21 Alcohol was used as a barometer of measuring social status in southeastern Nigeria. It was believed that the social status of an individual determined the type of drink he drank and the type of drink offered to him.22 The greatness of a party and ceremony was measured by the amount of and types of drink offered. People of eastern Nigerian extinction through years of brainwashing through advertising came to prefer imported brands of wine and gin to those produced locally. Whether locally produced industrially or by indigenous distillers or imported, there was an increase in the quantity and diversity of alcoholic beverages available for consumption in eastern Nigeria throughout the period of study. The impact of alcohol on the socio-cultural and economic lives of the people of the area is central to this study. Statement of the Problem Alcohol is well entrenched in the culture of the peoples of southeastern Nigeria playing different roles at different historical times and acquiring various meanings. Drinking of alcohol beverages is so embedded in the economy and social life of the people of south 4 eastern Nigeria that not much thought has been given to its consumption and impact on the society. Given centuries of large scale production, importation and consumption of alcohol, the role of alcohol in the economy, socio-cultural usage, entertainment, social cohesion, diplomacy, conflict, gender and class relations and cultural creations in the history of eastern Nigeria has not received much scholarly attention. Much of the existing literature on alcohol in our area of study has focused almost entirely on the importation of foreign liquor as well as prohibition of indigenous liquor manufacturing during the colonial period. This work addresses this problem and gap on the subject both by exploring issues relating to the impact of alcohol on society both positive and negative up to 2010. It also addresses the question of why not much has been done to tackle the negative impact of alcohol on societies even though the effects are well known. The colonial era presented new resources and opportunities to strengthen the role of alcohol in economy and society during our period. Although consumption clashed morally with the civilising mission of the missionaries, the financial exigencies of the colonial government led to the intensification of the importation of alcoholic drinks on which high import duties were placed. Attempts of the colonial government to control the type of alcohol that was consumed produced new forms of entrepreneurship among the people of south eastern Nigeria.
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