Jesse Sachdeva Sports

Total Page:16

File Type:pdf, Size:1020Kb

Jesse Sachdeva Sports Sports Marketing and the 2010 Argentine World Cup Team Jesse Sachdeva University of Kansas – LAA 602 – Summer 2010 Page | 1 SOCCER IN SOUTH AMERICA In the United States, we are now entering our fifth decade of being told by the sports punditry that soccer is “about to ‘happen’ in this country.” For a variety of reasons, some of which include greater global integration, the continued growth and expansion of Major League Soccer and shifting domestic demographic and cultural trends, they may finally be right. But for the rest of the world, especially South America, soccer is far more than an upstart, second-tier sport. In Brazil, players are held on pedestals, often referred to by simple, mononymous nicKnames such as Pelé, Ronaldinho, and Deco, and revered by people from all walKs of life, throughout the country. Conversely, in Colombia, after national team captain Andrés Escobar accidently scored a goal on his own team, causing Colombia’s early elimination from the 1994 World Cup they were favored to win, he was murdered by local drug Kingpins who had lost millions Statue of Diego Maradona Erected in honor of winning the betting on the game. While most people fall somewhere in between these 1986 World Cup extremes, they represent the life-or-death passion and intensity that many South American fans feel with every KicK of the soccer ball. With soccer’s unique position as a nearly universal cultural touchstone, many businesses are drawn to featuring “the beautiful game” in their advertisements. As the world’s most watched sporting event, the International Federation of Association Football (FIFA) World Cup is the pinnacle of this relationship. Throughout Argentina, both global and domestic companies have sought to develop campaigns that tap into the popularity of both the sport itself and this year’s extraordinarily special Argentine national team. HISTORY: MARADONA AND MESSI Mural of Maradona and Messi To better understand the hype and promotion surrounding the 2010 Argentine team, we must first delve into the history of this storied program. Known domestically as La Selección (The Selection) and La Albiceleste (The White and Sky Blue), the Argentine team has been competing internationally since 1901. The team has had a storied competitive history and is currently tied with Uruguay for the most international titles won by a national team with 19 championships (AFA). The team was at the height of its power from the late 1970’s to the early 1990’s under the leadership of star player Diego Maradona. Captaining the 1986 World Cup team through a historic championship run, Maradona gave a career-defining performance in that tournament’s quarterfinal game against England. With tensions still running high between the two countries in the waKe of the FalKlands War four years earlier, Maradona led Argentina to a 2-1 victory, scoring both goals himself. The first goal, an illegal, but unpenalised handball goal, would come to be Known as the “Hand of God Goal.” The image of Maradona KnocKing this ball in with his hand can be seen in murals and posters throughout Argentina and has become even more iconic and ubiquitous than Michael Jordan’s Air Jordan pose here in the United States. After the game, Maradona coyly said that the ball had gone in “a little with the head of Maradona and a little with the hand of God,” and the name was born. This would marK the beginning of Maradona’s long time love-hate relationship with the The infamous press. “Hand of God” goal Page | 2 Though this goal was met with protest and controversy, Maradona silenced his critics four minutes later by weaving through six English defenders and scoring another goal completely unassisted. A 2002 poll conducted by FIFA.com named this second goal the “Goal of the Century.” This game and the eventual 1986 World Cup title launched Maradona into the Pantheon of Argentine culture. A café in the famous La Boca neighborhood of Buenos Aires features wood-carved sculptures of the three “patron saints” of Argentina; Former First Lady and “Spirit of the Nation” Eva Perón, Tango King Carlos Gardel and Maradona. However, the Argentine hero was not without his faults. Accusations of doping haunted his later career and following his retirement in 1997, Maradona’s life fell into a tailspin of ill health, overeating, alcohol and cocaine abuse all chronicled in the Argentine tabloids. After suffering a heart attacK in 2004, Maradona took steps to Maradona before and after his gastric turn his life around by entering a rehabilitation clinic, and later, undergoing bypass surgery gastric bypass surgery. By 2005, Maradona had sobered up, slimmed back down and become a popular late night talk show host. When Argentine national team Coach Alfio Basile resigned from his post in 2008, Maradona was quicK to announce his interest in the position. Though he had very little coaching experience and a laundry list of personal dramatics, Maradona became the popular choice and was placed in command of the team he had once led to glory as a player. As a coach, Maradona became known for his fiery outbursts in press conferences. Members of the press began to vehemently doubt Maradona’s capabilities after a staggering 6-1 loss to Bolivia in the World Cup qualifiers. When Argentina came bacK to One of Maradona’s many animated win the rest of their games and successfully qualify for the World Cup, press conferences Maradona boastfully offered his doubters to “s**K it and carry on s**King it.” (goal.com) Though these remarKs earned him $23,700 fine and two month suspension from FIFA, Maradona’s outspoKen passion and charismatic resolve continue to endear him to the Argentine people. While some are embarrassed by his actions, many still see him as the physical embodiment of both their storied past and a possible bright future ahead. This has made him a viable commercial spoKesman, despite his personal troubles. Jen Bensiner of The Houston Chronicle summed up the complex relationship between Maradona and his countrymen by saying, “To understand the gargantuan shadow Maradona casts over his soccer-mad homeland, one has to conjure up the athleticism of Michael Jordan, the power of Babe Ruth, and the human fallibility of MiKe Tyson. Lump them together in a single, barrel-chested man with shaggy black hair and you have El Diego, idol to the millions who call him “D10S,” a mash-up of his playing number and the Spanish word for God.” Frustration and celebration on the sidelines Page | 3 The other force that had Argentine hopes swelling going into the World Cup was that of Lionel Messi. From a young age, Messi had shown great potential despite his relatively small size. At the age of 13, he was recruited to play for FC Barcelona, who offered treatment from a growth hormone deficiency he had suffered from as a child. MaKing his league debut in 2004 at only 16, Messi led Barcelona to bacK- to-bacK Spanish La Liga League titles and a UEFA Champions Messi playing for FC Barcelona League title within his first two seasons. After riding the bench for much of the 2006 World Cup, Messi really broKe out for the Olympic gold Argentine national team at the 2008 Olympic Tournament, medal in 2008 leading the team to a gold medal. Following the Olympics, Messi had bacK-to-bacK standout years for Barcelona. In 2008- 09, Barcelona won all six trophies on offer, including the Champions League, La Liga and the Club World Cup. All that, plus a 38-goal season, earned Messi the 2009 FIFA World Messi wearing the number 10 jersey after Player of the Year Award. His swift playing style and short being granted permission by Maradona stature drew frequent comparisons to Maradona. Excitement was piqued in March 2009, when Maradona himself granted Messi permission to wear his famous number 10 jersey in the upcoming World Cup. Coming into 2010, Messi seemed poised to taKe the World Cup by storm. His past FIFA Player of the Year triumphs had made him into the face of Argentine soccer with his image appearing in 2009 billboards and television commercials throughout the country. At only 23, he had received almost every accolade available to a soccer player except, of course, the big one, the World Cup title. Though some in the sport media had questioned whether his heart really lied with his club team, Barcelona, Messi appeared up to facing the pressures his countrymen had laid upon him. GLOBAL CAMPAIGNS IN THE ARGENTINE MARKET COCA-COLA While in Argentina, I tooK note of many global advertising campaigns that had been adapted through various means to fit the Argentine marKet. One of the first advertisements I noticed upon arrival was for the world’s most recognized brand, Coca-Cola. A digital vending machine in the Buenos Aires airport featured the familiar white Coke swirl accented with Argentine sky blue and the words “Celebramos Más Alementos Juntos, Copa Mundial Limited edition Coca-Cola bottles featuring 2010” (We encourage celebrating together, World Cup 2010) scrolling the “Celebramos Juntos” campaign across. As with most international sporting events, CoKe had spared no expense in their World Cup promotion. Billboards in downtown Buenos Aires featured Messi, Carlos Tévez and other national team players embracing in victory with the Celebramos Juntos tagline. Special edition CoKe bottles featuring images of the national were available in every Club Social and Open 25 Hours convenience store. Even the Spanish Wavin’ Flag (Coca-Cola version of the World Cup theme song, “Wavin’ Flag” by South The Argentine team wearing jerseys featuring Spanish Celebration Remix African rapper K’naan, was branded the “Coca-Cola Spanish the Coca-Cola logo while sitting in front of signage promoting Powerade Page | 4 Celebration Remix.” Also heavily promoted in CoKe’s Argentine advertisements was its sports drinK product, Powerade, through domestic billboards and in-stadium signage featured on location in South Africa.
Recommended publications
  • Don Julio, the Man Behind Blatter
    Paper de Ezequiel Fernández Moores en Play de Game, Noviembre 2005- Copenaghen DON JULIO, THE MAN BEHIND BLATTER Ezequiel Fernandez Moores Play the Game 2005 Play the Game has invited me to talk about who is behind Joseph Blatter. It is Argentine Julio Grondona. FIFA’s Vicepresident to remain longer in power. The great Godfather of South American football. Grondona is the President of the Argentine Football Association (AFA) since nineteen seventy-nine. The clubs elected him. And a cruel dictatorship that was governing the country at that moment approved his name. Grondona proudly remembers that his mandate began almost together with Woytila’s papacy and Diego Armando Maradona’s successful international career. But Maradona left the field in nineteen ninety-seven and John Paul the Second died this year. In his twenty-six-year mandate, not only did Grondona survive John Paul the Second and Maradona, but also four de facto Presidents and eight democratic Presidents in Argentina. He also survived seventy-nine supporters who died victims of the endless violence that rules football in my country. He survived almost forty cases of doping, eight strikes by players and three strikes by referees. Grondona also survived about fifty legal raids on his own offices, the AFA offices and those of his partners. In a few days he will be seventy-four years old. His age is not an obstacle. Grondona has already warned that in two thousand and seven he will begin his eighth mandate, that it will last until two thousand and eleven and that he will be thirty-two years at the head of the AFA.
    [Show full text]
  • GENERACIÓN LIO Agencia De Noticias CONEXIÓN ARGENTINA Télam, Donde Fue Jefe De Deportes Entre 2000 Y Luis Vinker Héctor Roberto LAURADA Y Julio MAR TÍNEZ 2010
    tapaFinal.qxd 16/03/2018 10:42 Página 1 Otros títulos HÉCTOR ROBERTO LAURADA Nació el 5 de julio de TÍNEZ 1958 en Burzaco, pro- MIGUEL ÁNGEL BRINDISI. vincia de Buenos Aires. POR EL ANDARIVEL DEL 8 Es periodista desde Rodolfo Chisleanschi 1984, después de cur- sar estudios en el Cír- PERIODISMO Y DEPORTE y Julio MAR culo de la Prensa, de A Buenos Aires. Desde Osvaldo Alberto Jara ese año y hasta el pre- sente trabaja en la JESSE OWENS Y LA GENERACIÓN LIO Agencia de Noticias CONEXIÓN ARGENTINA LAURAD Télam, donde fue Jefe de Deportes entre 2000 y Luis Vinker 2010. Entre sus principales coberturas interna- Héctor Roberto LAURADA y Julio MARTÍNEZ cionales se destacan las Copas del Mundo de PERIODISTAS DEPORDIVOS fútbol de Estados Unidos 1994 y Francia 1998, (Fútbol entre las plumas además de las Copa América de Chile 2015 y Es- tados Unidos 2016. También cubrió el Campeo- y las palabras) nato Mundial de Básquetbol de Argentina 1990 Walter Vargas Héctor Roberto y otros eventos futbolísticos como Eliminatorias Mundialistas y Copa Libertadores de América. “TECÉ”. OCHO DÉCADAS También se desempeñó en las radios Belgrano y El Mundo y en la revista “Mística”, del diario de- DE FIERROS EN 80 EPISODIOS portivo Olé. Pablo Vignone con Malva Marani y Paula Di Crocco JULIO MARTÍNEZ FOTOS DE TAPA Y CONTRATAPA: FOTOBAIRES.COM Ciudad de Buenos Aires, PESADILLA. RETRATOS DE 16 de julio de 1981. Sus UN FÚTBOL EN CRISIS “El que ni hablaba cuando lo tuve era Messi. Lo único que hacía era primeros pasos en el Cristian Grosso y Fernando Pacini periodismo fueron en 2002 con el magazine jugar.
    [Show full text]
  • Fis Hm an Pele, Lio Nel Messi, and More
    FISHMAN PELE, LIONEL MESSI, AND MORE THIS PAGE INTENTIONALLY LEFT BLANK PELE, LIONEL MESSI, AND MORE JON M. FISHMAN Lerner Publications Minneapolis SCORE BIG with sports fans, reluctant readers, and report writers! Lerner Sports is a database of high-interest LERNER SPORTS FEATURES: biographies profiling notable sports superstars. Keyword search Packed with fascinating facts, these bios Topic navigation menus explore the backgrounds, career-defining Fast facts moments, and everyday lives of popular Related bio suggestions to encourage more reading athletes. Lerner Sports is perfect for young Admin view of reader statistics readers developing research skills or looking Fresh content updated regularly for exciting sports content. and more! Visit LernerSports.com for a free trial! MK966-0818 (Lerner Sports Ad).indd 1 11/27/18 1:32 PM Copyright © 2020 by Lerner Publishing Group, Inc. All rights reserved. International copyright secured. No part of this book may be reproduced, stored in a retrieval system, or transmitted in any form or by any means—electronic, mechanical, photocopying, recording, or otherwise—without the prior written permission of Lerner Publishing Group, Inc., except for the inclusion of brief quotations in an acknowledged review. Lerner Publications Company A division of Lerner Publishing Group, Inc. 241 First Avenue North Minneapolis, MN 55401 USA For reading levels and more information, look up this title at www.lernerbooks.com. Main body text set in Aptifer Sans LT Pro. Typeface provided by Linotype AG. Library of Congress Cataloging-in-Publication Data Names: Fishman, Jon M., author. Title: Soccer’s G.O.A.T. : Pele, Lionel Messi, and more / Jon M.
    [Show full text]
  • Ciudad Goleada Tomo 2
    Centrals y Ñuls: La ciudad goleada. Fútbol, lavado de dinero y poder. Tomo 2 Carlos del Frade Rosario, abril de 2008. INDICE Prólogo: tres años después. El pasado abierto. El Gato maula... Sobre la hora. Como decíamos ayer... La matriz de los años noventa. Sangre y dinero. El partido del ratón Mickey. Prólogos. Los días del Vasco y el caso Ramiro. La rapiña canalla. Vaciamiento y narcotráfico. El caso Talleres de Córdoba. Los negocios de Julio Grondona. Una nota de Christian Sanz. Epílogo. Fuentes consultadas. Bibliografía general consultada. Agradecimientos especiales. PROLOGO “Hay que saltar, hay que saltar...el que no salta es un inglés”, fue la consigna que unió en un solo canto a los hinchas de Central y Ñuls durante el último clásico jugado en Arroyito y que ganara el club del Parque con un golazo del paraguayo Salcedo, el pasado sábado 5 de abril de 2008. Al ratito, nada más, también atronaron el cielo al grito de “¡¡¡Argentina, Argentina!!!”. Fue el saludo cálido y emotivo para los ex combatientes rosarinos que pelearon en las islas Malvinas veintiséis años atrás. En esos pocos minutos, leprosos y canallas formaron parte de la misma historia, un hecho que no sucedía desde el año 1974, cuando la Selección Rosarina vapuleara a la Nacional en la cancha de Ñuls, con la exquisita conducción futbolera del “Trinche” Carlovich. A partir de los años noventa, el folklorismo exacerbado era impulsado desde algunos grandes medios de comunicación, las comisiones directivas y hasta algunos jugadores símbolo, mientras ambas instituciones empezaban a descender en lo deportivo y crecer en causas judiciales, pedidos de quiebras, embargos, deudas varias y sus otrora barras bravas se convertían en grupos de tareas que oficiaban de guardia pretoriana a los únicos que se enriquecían con la privatización de las últimas identidades populares de los rosarinos.
    [Show full text]
  • Basile Firma Hoy El Finiquito
    Basile firma hoy el finiquito Aguiar sustituye a AIf ¡o hasta el final del campeonato y ayer ya dirigió el entrenamiento;1] LOS EMTRENADORES OE JESUS fIL;0] - -- - Cesar Luis Menotti 29-07-87al 22-03-88 Armando Ufarte 22-03-88al 12-04-88 Antonio Briones 12-04-88al 23-05-88 -,-t:: --- José María Maguregui 15-07-88al 06-10-88 Antonio Briones 06-10-88al 13-10-88 - -‘ ‘: Ron Atkinson 13-10-88al 17-01-89 CollinAddison 17-01-89al 11-06-89 Antonio Briones 12-06-89al 25-06-89 Javier Clemente 25-07-89al 27-02-90 Antonio Briones 27-02-90al 07-03-90 Joaquín Peiró 07-03-90al 27-08-90 Iselín Santos Ovejero 27-08-90al 05-09-90 Tomislav lvic 05-09-90al 11-06-91 Iselin Santos Ovejero 19-06-91al 30-06-91 Luis Aragonés 30-06-91al 05-02-93 Iselín Santos Ovejero 05-02-93al 12-02-93 Omar Pastoriza 12-02-93al 12-03-93 Iselín Santos Ovejero 22-03-93al 2 5-03-93 ‘Cacho’ Heredia 01-04-93al 01-07-93 Jair Pereira 01-07-93al 22-10-93 ‘Cacho’ Heredia 22-1 0-93al 21-11-93 Emilio Cruz 21-1 1-93al 16-01-94 José Luis Romero 17-01-94al 25-02-94 IselínSantosOvejero 2 5-02-94al 20-03-94 Jorge D’Alessandro 2 1-03-94al 30-06-94 ‘Pacho’ Maturana 30-06-94al 30-10-94 JorgeD’Alessandro 3 1-10-94al 20-02-95 Marcos Alonso 2 1-02-95al 22-02-95 AIf ¡o Basile 23-02-95al 07-06-95 MIGUEL ÁNGEL MUÑOZ CORRESPONSAL • MADRID Basile ya tiene un sustituto eventual en el banquillo para del Atlético, porque no lo voy a ser”, dijo.
    [Show full text]
  • Final MEN by Coach and Captain
    FIFA World Player Gala 2007 Votes by captain (MEN) COUNTRY NAME 1st PLACE 2nd PLACE 3rd PLACE Afghanistan Sayed Maqsood Kaká Cristiano Ronaldo Henry Thierry Algeria Yazid Mansouri Kaká Messi Lionel Cech Petr American Samoa no vote no vote no vote no vote Andorra Óscar Sonejee Masand Kaká Messi Lionel Drogba Didier Angola Paulo José Lopes de Figueiredo Drogba Didier Kaká Riquelme Juan Román Antigua and Barbuda George Dublin Cristiano Ronaldo Ronaldinho Henry Thierry Argentina Javier Zanetti Kaká Buffon Gianluigi Lampard Frank Armenia Sargis Hovsepyan Cristiano Ronaldo Kaká Messi Lionel Aruba no vote no vote no vote no vote Australia no vote no vote no vote no vote Austria Andreas Ivanschitz Kaká Ribéry Franck Henry Thierry Azerbaijan Aslan Karimov Cristiano Ronaldo Messi Lionel Klose Miroslav Bahamas Happy Hall Messi Lionel Kaká Essien Michael Bahrain Mohamed Salmeen Kaká Messi Lionel Cristiano Ronaldo Barbados Norman Forde Gerrard Steven Cannavaro Fabio Drogba Didier Belarus Alexander Hleb Kaká Pirlo Andrea Gattuso Gennaro Belgium Timmy Simons Kaká Messi Lionel Gerrard Steven Belize Harrison Rochez Messi Lionel Kaká Márquez Rafael Bhutan Pema Chophel Ronaldinho Cristiano Ronaldo Rooney Wayne Bolivia Ronald Baldes Cristiano Ronaldo Kaká Deco Bosnia-Herzegovina Zvjezdan Misimovic Kaká Cristiano Ronaldo Drogba Didier Brazil Lucimar da Silva Ferreira (Lucio) Gerrard Steven Messi Lionel Klose Miroslav British Virgin Islands Avondale Williams Kaká Cristiano Ronaldo Drogba Didier Bulgaria Dimitar Berbatov Kaká Cristiano Ronaldo Messi Lionel Burundi
    [Show full text]
  • Maradona Entre La Tierra Y El Cielo*
    013-025:013-24 Méndez Rubio.qxd 03/11/2015 13:14 Página 13 Maradona entre la tierra y el cielo* Marcello SERRA Universidad Carlos III […] no resultaba tan fácil olvidar que Maradona venía come- tiendo desde hacía años el pecado de ser el mejor, el delito de denunciar a viva voz las cosas que el poder manda callar y el crimen de jugar con la zurda, lo cual, según el Pequeño Larousse Ilustrado, significa “con la izquierda” y también sig- nifica “al contrario de cómo se debe hacer”. Eduardo Galeano, El fútbol a sol y sombra (Abstracts y palabras clave al final del artículo) Enviado: 1 de mayo de 2015 Aceptado: 2 de mayo de 2015 Diego Armando Maradona. El cine le ha dedicado películas y documentales. La música popular le ha cantado himnos en los géneros más diver- sos. Tatuada en la piel de miles de aficionados aparece la reproducción de su cara, de una jugada suya, de un autógrafo o del número que desde siempre lo ha distin- guido, el diez, y que aparece también en el centro del lema con el que lo designan muchos de sus aficionados: D10S. Porque lo de Maradona es un verdadero culto. El bar Nilo, por ejemplo, es un local tradicional justo en el centro de Nápoles. Según los usuarios de TripAdvisor el café es bueno, pero lo que lo hace distinto de cual- quier otro bar napolitano es la presencia de una graciosa reliquia. Un pequeño altar de tonalidades azules muestra un “sagrado cabello milagroso” de Maradona, objeto de pere- grinaciones de hinchas y apasionados del fútbol, exhibido junto a un frasquito supuesta- mente lleno de lágrimas vertidas por los napolitanos en el momento de su despedida.
    [Show full text]
  • 2017-18 Panini Nobility Soccer Cards Checklist
    Cardset # Player Team Seq # Player Team Note Crescent Signatures 28 Abby Wambach United States Alessandro Del Piero Italy DEBUT Crescent Signatures Orange 28 Abby Wambach United States 49 Alessandro Nesta Italy DEBUT Crescent Signatures Bronze 28 Abby Wambach United States 20 Andriy Shevchenko Ukraine DEBUT Crescent Signatures Gold 28 Abby Wambach United States 10 Brad Friedel United States DEBUT Crescent Signatures Platinum 28 Abby Wambach United States 1 Carles Puyol Spain DEBUT Crescent Signatures 16 Alan Shearer England Carlos Gamarra Paraguay DEBUT Crescent Signatures Orange 16 Alan Shearer England 49 Claudio Reyna United States DEBUT Crescent Signatures Bronze 16 Alan Shearer England 20 Eric Cantona France DEBUT Crescent Signatures Gold 16 Alan Shearer England 10 Freddie Ljungberg Sweden DEBUT Crescent Signatures Platinum 16 Alan Shearer England 1 Gabriel Batistuta Argentina DEBUT Iconic Signatures 27 Alan Shearer England 35 Gary Neville England DEBUT Iconic Signatures Bronze 27 Alan Shearer England 20 Karl-Heinz Rummenigge Germany DEBUT Iconic Signatures Gold 27 Alan Shearer England 10 Marc Overmars Netherlands DEBUT Iconic Signatures Platinum 27 Alan Shearer England 1 Mauro Tassotti Italy DEBUT Iconic Signatures 35 Aldo Serena Italy 175 Mehmet Scholl Germany DEBUT Iconic Signatures Bronze 35 Aldo Serena Italy 20 Paolo Maldini Italy DEBUT Iconic Signatures Gold 35 Aldo Serena Italy 10 Patrick Vieira France DEBUT Iconic Signatures Platinum 35 Aldo Serena Italy 1 Paul Scholes England DEBUT Crescent Signatures 12 Aleksandr Mostovoi
    [Show full text]
  • A Novel Application of Fuzzy Set Theory and Topic Model in Sentence Extraction for Vietnamese Text
    IJCSNS International Journal of Computer Science and Network Security, VOL.10 No.8, August 2010 41 A Novel Application of Fuzzy Set Theory and Topic Model in Sentence Extraction for Vietnamese Text Ha Nguyen Thi Thu 1† and Nguyen Thien Luan2††, †Department of Computer Science, Electric Power University ,235 Hoang Quoc Viet, Ha noi, Viet Nam ††Faculty of Information Technology, Le Qui Don Technical University,100 Hoang Quoc Viet, Ha Noi, Viet Nam Summary on the method of calculating the frequency of words in Vietnamese language has common characteristics with some sentences is not appropriate . On the other hand, study on Asian languages such as Chinese, Japanese, Korean ... They do Vietnamese text summary is now something new, corpus not define words based on spaces. In this article, we present a for Vietnamese text summarization or word segmentation method that application of Fuzzy set theory and topic model to is still limited. extract sentences in Vietnamese texts which have been categorized by topic. This method based on identification of important features as : length of sentence, weight of terms in We studied Vietnamese text that categorized by topic and sentences, position of sentences ..., then extracting important found that with each different theme, weight of words sentences according to the ratio, this ratio indicate which (hereafter called terms) would depend on the different sentences in original text will be extracted. We also built a topics. Therefore, we have built sets of terms for each system based on this method and experiments have obtained topic and applied Fuzzy theory in determining degree of good results, satisfying the given requirements.
    [Show full text]
  • Sport De Rue Et Vidéo Avec Ph
    Chapitre X DE LA RUE AU STADE : POINTS DE VUE CINÉMATOGRAPHIQUES Jean-Pascal FONTORBES1 MCF HDR Cinéma « L’instituteur au cours moyen me donnait des « bouffes » parce que j’arrivais de la récréation en sueur » (Jean Trillo, 2014, extrait d’entretien filmé). Nos travaux de création et d’analyse filmiques depuis notre première production en 1981 sont consacrés notamment au dévoilement des constructions identitaires personnelles et collectives, sociales, professionnelles, culturelles et sportives. Nos observations se centrent sur les interactions sociales. Le cinéma nous oblige à nous interroger sur la manière dont est représenté le monde dont sont mises en scène les identités. L’écriture cinématographique est pertinente pour la lecture audiovisuelle des récits et des pratiques. Les valeurs sportives n’existent pas indépendamment des acteurs. C’est à partir de l’empirie, des observations de terrain, des récits et des pratiques recueillis et filmés que nous tentons de comprendre comment le sport prend place dans la rue, dans l’espace public, dans l’espace ouvert et de saisir les mécanismes des constructions sociales et corporelles qui lui sont liés. Notre analyse est contextualisée : elle prend en compte des aires géographiques et culturelles différentes. Le premier film se situe dans un village du Sénégal et en France, le second en Argentine et d’abord dans la banlieue de Buenos Aires, le troisième dans un village des Landes. Nous nous intéressons, plus particulièrement, à l’enfance et à l’adolescence. Nous croisons pratiques sportives, jeunesse et lieux. Notre propos est construit à partir de trois extraits de films, deux documentaires et une fiction qui ont en commun de rendre compte de réalités vécues, à partir d’histoires de vie de trois sportifs de haut niveau : « Comme un lion » de Samuel Collardey, 2011 Mitri est un adolescent qui habite un village au Sénégal.
    [Show full text]
  • Soccernews Issue # 07, July 10Th 2014
    SoccerNews Issue # 07, July 10th 2014 Continental/Division Tires Alexander Bahlmann Phone: +49 511 938 2615 Head of Media & Public Relations PLT E-Mail: [email protected] Buettnerstraße 25 | 30165 Hannover www.contisoccerworld.de SoccerNews # 07/2014 2 World Cup insight German team watched the match at their base camp in South Bahia, where they had been celebrated by the locals upon their return. (Video-Link Süddeutsche Zeitung: Final countdown http://www.sueddeutsche.de/sport/herzlicher- empfang-trotz-1.2037941). The 23 players and is running for the the coaching staff headed by Joachim Loew watched how two-time World Cup champions Argentina positively toiled to reach the final. DFB team The match in no way reached the level of the semi-final in Belo Horizonte on the previous After the magical night with the historic 7-1 evening, acclaimed around the globe, when triumph over Brazil, Argentina is the last ob- the German national team achieved a sen- stacle on the road to the fourth World Cup sational, unique triumph over the World Cup title for the German national team. In the hosts. Brazil and the Netherlands will meet in disappointingly colourless second semi-final the “small final” for third place in the capital of the 2014 FIFA World Cup™, the Argentinians Brasilia (22:00hrs CSET), a fixture won by The national team and captain Philipp Lahm after the historic triumph against Brazil defeated the Netherlands 4-2 in a penalty the DFB team in 2006 (against Portugal) and shoot-out after 120 goalless minutes in Sao 2010 (against Uruguay).
    [Show full text]
  • Land Tenancy, Soybean, Actors and Transformations in the Pampas: a District Balance Hernán A
    Land tenancy, soybean, actors and transformations in the pampas: A district balance Hernán A. Urcola, Xavier Arnauld de Sartre, Iran Veiga, Julio Elverdín, Christophe Albaladejo To cite this version: Hernán A. Urcola, Xavier Arnauld de Sartre, Iran Veiga, Julio Elverdín, Christophe Albaladejo. Land tenancy, soybean, actors and transformations in the pampas: A district balance. Journal of Rural Studies, Elsevier, 2015, 39, pp.32-40. 10.1016/j.jrurstud.2015.03.001. halshs-01252579 HAL Id: halshs-01252579 https://halshs.archives-ouvertes.fr/halshs-01252579 Submitted on 8 Jan 2016 HAL is a multi-disciplinary open access L’archive ouverte pluridisciplinaire HAL, est archive for the deposit and dissemination of sci- destinée au dépôt et à la diffusion de documents entific research documents, whether they are pub- scientifiques de niveau recherche, publiés ou non, lished or not. The documents may come from émanant des établissements d’enseignement et de teaching and research institutions in France or recherche français ou étrangers, des laboratoires abroad, or from public or private research centers. publics ou privés. Land tenancy, soybean, actors and transformations in the pampas: A district balance1 a b c a Hernán A. URCOLA , Xavier ARNAULD DE SARTRE , Iran VEIGA , Julio ELVERDIN , Christophe Albaladejod a. Instituto Nacional de Tecnología Agropecuaria (INTA), Laboratoire AGRITERRIS, Economía y Sociología Rural INTA, Ruta 226, Km 73,5 (7620) Balcarce, Buenos Aires, Argentina. Te: +54-2266-439105, int 221 Fax: +54-2266-439101 Email: [email protected] [email protected] b. UMR Société environnement territoire Centre national de la recherche scientifique / Université de Pau et des Pays de l’Adour Domaine universitaire BP 576 64012 Pau France Tel: (33) 559407262 Fax: (33) 559407255 Email: [email protected] c.
    [Show full text]