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The KUOW/NPR Audience KUOW MEDIA kit 2021 TRUST DRIVES RESULTS. CONTACT: KAREN A. TURNER, BUSINESS SUPPORT COORDINATOR [email protected] 206.685.5869 1.866.820.9919 / MEDIA KIT 2021 / 1 TRUST. The most valuable commodity in the information age. Each week thousands of people rely on kuow for news that matters most. mission is to create and serve a more informed public. TRUST / MEDIA KIT 2021 / 2 AS A MISSION DRIVEN, MEMBER SUPPORTED STATION, KUOW DELIVERS Why A HIGHLY-ENGAGED, INFLUENTIAL AND TUNED-IN AUDIENCE. THIS HARD kuow? NPR STATION. Of the 10,800 average listeners, every quarter 416,000+ 1.9 million+ multiple AVG WEEKLY AVG MONTHLY PLATFORMS FOR hour, 78% prefer kuow CUMULATIVE STREAMING MESSAGING to any other station. 1 LISTENERS2 SESSIONS3 1. Nielsen Jan. Dec. 2020 % P1 AQH 2. Nielsen Oct. Dec. 2020, M-Su 6a-12m 18+ 3. Triton Oct. Dec. 2020 WHY KUOW / MEDIA KIT 2021 / 3 The KUOW/NPR AuDIENCE THE KUOW/NPR AUDIENCE / MEDIA KIT 2021 / 4 Of listeners take action IN RESPONSE TO SOMETHING 77% THEY HEARD ON NPR Of listeners hold a more 75% positive opinion of sponsors The goodwill and trust THAT SUPPORT NPR kuow/npr shares with Of listeners consider NPR audiences is transferred to 85% personally important TO THEM business supporters, Of listeners discuss content WITH FRIENDS, FAMILY, 78% AND COLLEAGUES1 1. Lightspeed Research, NPR Sponsorship Survey, March 2019 The kuow/npr audience / MEDIA KIT 2021 / 5 61% MORE LIKELY TO HOLD A FOUR-YEAR DEGREE EDUCATED 144% MORE LIKELY TO HOLD A GRADUATE DEGREE 49% MORE LIKELY TO ENJOY INCOMES OF $100K+ affluent 74% MORE LIKELY TO ENJOY INCOMES OF $250K+ Kuow delivers an 92% MORE LIKELY TO WORK IN PROFESSIONAL OCCUPATIONS professional 72% MORE LIKELY TO PARTICIPATE IN TECHNOLOGY audience of influential, PURCHASING DECISIONS thought leaders that is 57% MORE LIKELY TO TRAVEL ABROAD difficult to reach with cultured 73% MORE LIKELY TO ATTEND LIVE THEATER 123% MORE LIKELY TO CONTRIBUTE TO other media. ARTS/CULTURAL ORGANIZATIONS MORE LIKELY TO PAY MORE FOR ECO-FRIENDLY 66% PRODUCTS OR SERVICES engaged 90% MORE LIKELY TO DONATE TO ENVIRONMENTAL CAUSES MORE LIKELY TO CONTRIBUTE TO SOCIAL 65% WELFARE ORGANIZATIONS1 1. Scarborough R2 2019 The kuow/npr audience / MEDIA KIT 2021 / 6 3.5 million $85,562 #2 TOP RANKED TECH POPULATION MEDIAN TALENT MARKET IN AND GROWING HOUSEHOLD INCOME THE US1 Seattle is a hub for one Highest economic of the most cultured Of adults growth of any 63% have a four-year 5.2% state degree or higher FOR THE THIRD and tech-savvy urban (TWICE THE NATIONAL AVERAGE) YEAR IN A ROW population in America. UNIVERSITY OF BOEING MICROSOFT AMAZON2 WASHINGTON 1. CBRE Research Scoring Tech Talent Report, 2018 2. WA State Economic Security Department, 2017 The kuow/npr audience / MEDIA KIT 2021 / 7 High impact messaging High impact messaging / MEDIA KIT 2021 / 8 BROADCAST DIGITAL email 416,000+ 1.08 Million+ 70,500+ AVG WEEKLY KUOW.ORG TOTAL CUMULATIVE AVG MONTHLY NEWSLETTER As the media 3 4 LISTENERS PAGE VIEWS SUBSCRIBERS landscape evolves, 3.75 hrs 442,000 AVG PER WEEK SPENT KUOW.ORG kuow continues to LISTENING1 AVG MONTHLY 3 reach new audiences UNIQUE USERS 24/7 Audio KUOW REACHES ITS AUDIENCES THROUGH streaming BROADCAST, ONLINE, PODCASTS, SMART SPEAKERS AND EVENTS. 1.9 million+ AVG MONTHLY virtual podcasts STREAMING SESSIONS 34 events 408,162 50 Mins COMMUNITY AVG MONTHLY AVG TIME SPENT EVENTS IN 2020 DOWNLOADS2 LISTENING PER SESSION2 1. Nielsen Oct. Dec. 2020, M-Su 6a-12m 18+ 2. Triton Oct. Dec. 2020 3. Google Analytics Oct. Dec. 2020 4. KUOW Internal Records High impact messaging / MEDIA KIT 2021 / 9 DIGITAL EMAIL EVENTS The unique Your message here Your clutter-free message sound of kuow here keeps listeners Your message here engaged. AUDIO MESSAGES BROADCAST STREAMING PODCASTS (LISTEN AT: KUOW.ORG/BUSINESS) High impact messaging / MEDIA KIT 2021 / 10 Kuow broadcast map NORTH PUGET SOUND EVERETT, BELLINGHAM, SNOHOMISH, SKAGIT & ISLAND COUNTIES CENTRAL PUGET SOUND SEATTLE, EAST KING COUNTY, CASCADE FOOTHILLS & OLYMPIC PENINSULA SOUTH PUGET SOUND OLYMPIA, PIERCE, THURSTON, MASON & PACIFIC COUNTIES High impact messaging / MEDIA KIT 2021 / 11 Diverse programming Diverse programming / MEDIA KIT 2021 / 12 KUOW ORIGINAL PROGRAMS & PODCASTS KUOW PROGRAMMING REFLECTS THE VOICE AND CHARACTER OF THE PUGET SOUND REGION. THE RECORD WEEK IN REVIEW SEATTLE NOW RADIOACTIVE SOUNDQS A Monday through A 10-minute daily news Stories produced by SoundQs is a podcast Thursday local news Bill Radke makes sense students participating fueled by listener curiosity magazine that delivers a Patricia Murphy gives a in our youth media and answers questions distinct mix of local and a roundtable of local program. about Seattle and the rundown of the local national stories, hosted writers, leaders and Puget Sound region. Kuow has strategically headlines and one in- by Bill Radke. reporters. depth look at a story expanded its newsroom shaping the city. and community engagement to bring you a deeply connected BATTLE TACTICS PRIME(D) THE WILD SPEAKERS FORUM FOR YOUR SEXIST Prime(d) explores what Chris Morgan takes Hear fascinating talks WORKPLACE happened when Amazon listeners around the world by authors, intellectuals, Yes, your workplace is set up shop in Seattle and to explore the beauty and officials and regular folks and loyal audience. how this iconic company wonder of the outdoors and with important stories together while figuring out is changing life as we its inhabitants. recorded live all what we can do about it. know it. around Seattle. Diverse programming / MEDIA KIT 2021 / 13 NATIONAL PROGRAMS & PODCASTS ALL THINGS MORNING EDITION MARKETPLACE CONSIDERED Monday through Friday Marketplace is the leading Local host Kim Malcolm business news program guides listeners through brings you local and in the nation. Host Kai Kuow complements national news during Ryssdal and team explore regional news. how economic news its local focus with award- programming. affects you. winning national news, talk and entertainment programs from top media producers. MARKETPLACE TECH THE NEW YORKER THE DAILY Host Molly Wood helps RADIO HOUR Twenty minutes a day, listeners understand five days a week, hosted the business behind the David Remnick, presents by Michael Barbaro and a weekly mix of in-depth powered by The New York our lives. interviews, profiles, and Times journalism. short bursts of humor. Diverse programming / MEDIA KIT 2021 / 14 KUOW LIVE EVENTS SUCH AS: PARTNER EVENTS SUCH AS: INSIDE 2020 WITH NPR STORIES FROM THE WILD A look behind the scenes with The only in-person event of 2020 NPR's political reporters and brought audiences into the story- KUOW journalists. The seven- part live virtual event series popular podcasts in partnership attracted over 2,000 audience with Chris Morgan. members. STAND WITH THE FACTS PRESIDENTIAL DEBATE The eight-part series in PREVIEW partnership with University of KUOW and University of Washington's Center for an Washington Alumni Association Informed Public explored the teamed up for a virtual nature and spread of mis- and conversation with KUOW disinformation and provided journalists and local experts tools to practice media literacy. ahead of each presidential debate ARE WE GOING TO BE YEAR IN REVIEW LIVE OKAY? Bill Radke virtually welcomed special guests to reflect on 2020 Hamid joined with community through conversation, insights, members to check in and explore lessons learned, humor and of tips and tricks for how to navigate course audience questions. our new reality. Diverse programming / MEDIA KIT 2021 / 15 Broadcast schedule Diverse Programming / MEDIA KIT 2021 / 16 Business testimonials Business testimonials / MEDIA KIT 2021 / 17 Underwriting at KUOW really gets out the word! When we opened “our new Main Street store in Edmonds last month, we had people stopping by to say they heard about it first on KUOW. Plus, we know our loyal shoppers appreciate our ongoing commitment to public radio together we build strong, informed communities. Soaring heart natural beds Hundreds of local and MIKE SCHAEFER, OWNER AND PRESIDENT national businesses trust kuow to amplify their messages and make We were not getting great ROI help [the College of Science in“ internet ad spends. Now that and“ Engineering] find a new connections that count. we are a business sponsor on generation of engineers, KUOW, we honestly have too scientists, and computer much business, and the people scientists to continue our that are contacting us now are our ideal clients. development. Phinney ridge painting Seattle university NIK PALLADINO, BRETT A. PRIM, CO-OWNER DIRECTOR OF MARKETING AND RECRUITMENT Business testimonials / MEDIA KIT 2021 / 18 Thank You CONTACT: KAREN A. TURNER, BUSINESS SUPPORT COORDINATOR [email protected] 206.685.5869 1.866.820.9919 Thank You / MEDIA KIT 2021 / 19.
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