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The RHS Vision Is to Enrich Everyone's Life Through Plants, and Make the UK a Greener and More Beautiful Place

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The RHS Vision Is to Enrich Everyone's Life Through Plants, and Make the UK a Greener and More Beautiful Place RHS Vision The RHS Vision is to enrich everyone’s life through plants, and make the UK a greener and more beautiful place. 2 Our charitable purpose is… To inspire passion and excellence in the science, art and practice of horticulture Our Vision is… to enrich everyone’s life through plants, and make the UK a greener and more beautiful place Why we’re investing in the future of horticulture We believe everyone in every village, town and city should benefit from growing plants to enhance lives, build stronger, healthier, happier communities, and create better places to live. In the decade from 2015, the Royal Horticultural a passion in horticulture and gardening among Society (RHS) is making a landmark £160 million people of all ages, cultures and backgrounds. investment in the future of horticulture. This will This will benefit the environment and the health allow us to bring the joy of gardening to millions and happiness of us all, today and in the future. more people and make some of the most significant and exciting changes in our history. What we do in our garden, balcony or community plot can play a part in making a global difference; For more than 210 years the RHS has been the collectively, every household’s outdoor space could force behind the nation’s gardening. In a rapidly have a dramatic effect on our environment. changing world we recognise our need to develop and invest further in education, so we can safeguard This is why we believe in investing £160 million horticultural skills for the future. We need to inspire in horticulture. We hope you do, too. COVER PHOTOGRAPH: GETTY / KLAUS VEDFELT KLAUS GETTY/ PHOTOGRAPH: COVER people to garden, share our knowledge globally, and invest in horticultural and gardening science to find solutions for 21st-century social, economic and environmental challenges. Plants are vital to life, and the benefits of growing them are vast, from strengthening communities Sue Biggs Sir Nicholas Bacon and building a more resilient society to supporting Director General President biodiversity, cooling cities, protecting against flooding and improving air quality. We want to further inspire Summer 2018 3 4 Strategic objectives The RHS Vision is supported by our 10 strategic objectives to: Be known, loved and trusted as 1 the charity for all gardeners Safeguard and advance the science, 2 art and practice of horticulture for the benefit of future generations and the environment Transform communities 3 through gardening Create world-leading horticulture 4 that inspires people to garden Nurture and grow our membership 5 throughout the UK Provide a voice for all gardeners, 6 sharing and building expert knowledge Delight our customers with 7 exceptional service and products Be a great place to work 8 where everyone makes a difference Have efficient business practices 9 that deliver maximum income for our charitable purpose Make horticulture a career 10 to be proud of 5 Our 10-year vision, 2015–2025 We will help to create a more sustainable and oases to have an uplifting impact on lives. Our work in better society, now and for generations to come, communities supports a more sustainable future for through a £160 million investment in horticulture. all, helping to create a happier and healthier society. We want to inspire a passion for gardening and Through investment in horticultural science we will growing plants, promote the value of gardens, better equip gardeners to deal with existing – and demonstrate how gardening is good for us and new – pests and diseases. We will increase our explain the vital role that plants undertake. horticultural knowledge and share this with millions of gardeners across the globe. Our new national We believe everyone, everywhere deserves contact Centre for Horticultural Science and Learning will be with plants and to experience gardening to enrich designed to inspire the scientists, horticulturists and their life and improve their surroundings. gardeners of the future. We want to use it to influence public behaviours to help improve the By creating more amazing visual plant displays environment of our nation and the sustainability of across the UK we will bring new experiences to our planet. There will be increased information on people who may never have visited a beautiful cultivated-plant genetic resources and plant health, garden or horticultural show before. We will work and greater knowledge of the UK’s cultivated-plant hard to enhance the horticultural knowledge of the diversity to aid conservation. nation, inspiring more people to grow plants and increasing access to the best gardening advice, By better sharing our internationally important through our shows, gardens and online. plant, library, herbarium and art collections we believe people will more fully appreciate the UK’s The RHS believes passionately in educating even rich horticultural heritage and vast range of more children and young adults, and significantly cultivated plants. People around the world will raising the profile of horticultural careers, to help have access to our gardening knowledge and grow the next generation of horticulturists and remarkable collections as we continue to develop horticultural scientists. and invest in the number-one online destination for gardeners, rhs.org.uk We will create new gardens to reach a variety of people of all ages and cultures, across different Ultimately we want a world with more people parts of the UK, giving more individuals and inspired to grow more plants for cooler, cleaner communities beautiful places to relax, enjoy cities; fresh food for families; increased trees to days out, to learn and also discover gardening help combat air pollution; pollinating blooms ideas for their own outdoor spaces. to feed our bees and butterflies; more people gardening for healthier, happier lives; and a Continuing our nationwide work with communities, greener, more beautiful place for people to live. we will transform unloved places into plant-filled The difference our vision will make: • Increased high-quality, evidence-based advice, information and knowledge shared with people in the UK and around the world • Increased training of the future generation of horticulturists and horticultural scientists • More scientific research that makes a difference • Our internationally important heritage collections safeguarded and better shared • More people inspired to love, understand and care for plants • An increase to our work with schools and the creation of the new RHS national Centre for Horticultural Science and Learning to educate adults and children • More communities transformed through gardening • Gardening sights and plant spectacle in the UK increased, including creating new gardens and shows in urban and rural locations • People, especially children and young adults, reconnected with nature to learn through gardening • The profile and appeal of horticultural careers raised 6 7 How our investment is growing horticulture The £160 million investment programme, which we announced in October 2015, will help change the future of horticulture, gardens and health across the UK. The nation’s 27 million gardeners as well as RHS members will benefit from the even greater impact of our charitable work. Many charitable organisations, at their core, performance each year, and former investments have a similar desire: to inspire and excite people being realised. The figures are vast – £40 million to the wonders of their world. Whether animal external funding in total – but RHS Director General charity or community group, it is the passion of Sue Biggs is confident: ‘We have made huge strides the organisation – and its expertise – that has the in the past few years, in improving the way the RHS potential to enthuse people. In this context the works as a charity, for the people, plants and the Royal Horticultural Society is no exception. places we love, so I’m determined we can continue to make a real difference to our members and What marks us apart these days is in our ambition to customers across all our work.’ grow more than just in size and reach. The RHS truly wants to make a real difference – and to share our Aspiring and inspiring passion for all things horticultural. Our work has never What will be the result of this investment? As RHS engaged with more people: we have more than Director of Education, Funding and Communities 495,000 members, 2 million visitors to our gardens Ruth Evans says: ‘It’s about people – we work with each year, and more than 35,000 schools, educational communities across the UK, with members at our groups and teachers signed up to the RHS Campaign gardens, visitors to our shows, scientists throughout for School Gardening. Last year there were around the academic community and children in schools.’ 60 million page views of the RHS Gardening Advice webpages. As the RHS Vision states: ‘We want to Our substantial investment programme is about enrich everyone’s life through plants, and make the improving access for everyone, no matter what their UK a greener and more beautiful place.’ level of knowledge or interest in plants and gardens. At its heart will be an improved organisation, able to It is for this reason that we began an exciting and better share its knowledge and passion with more challenging 10-year £160 million investment people, whether member or visitor. The benefit of programme, covering seven projects across Britain. plants, gardening and growing will be central to Funding for these schemes relies on member and everything we do. Investments in science and supporter donations, plus an improved financial horticulture will ensure the RHS remains a crucial 8 influence in world horticulture. Expanding the There is no doubt such a strong belief can be a impact of the RHS, to ensure that critical social challenge, especially for an historic learned issues such as our overall health and wellbeing, society such as the RHS.
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