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Journal of Geek Studies jgeekstudies.org Cosplay at Armageddon Expo* Paul Mountfort1, Anne Peirson-Smith2 & Adam Geczy3 1 Auckland University of Technology, Auckland, New Zealand. 2 City University of Hong Kong, Kowloon, Hong Kong. 3 University of Sydney, Sydney, Australia. Emails: [email protected]; [email protected]; [email protected] Cosplay is a performance medium in ic way in which glocalized conventions de- which embodied textual citation and photo- velop and proliferate. It began as a comics graphic practices come together and some- and trading card event in Auckland, New times collide. Moreover, photography both Zealand, in 1995 with follow-ups in 1997, documents and preconditions elements of and within a few short years had spread to the cosplay performance, via visual genres the capital city, Wellington (1998), and on typically spanning those of the fashion run- to Melbourne, Australia (1999).2 Starting off way, studio and ‘hallway’ shoots. This chap- in small community venues, progressing to ter brings these textual and visual analyses more major urban events centres, and on to together to present a situated photo-essay large-scale convention spaces, the Expo has shot in the candid style. It documents five evolved into a major regional sci-fi, comics years of an Australasian-based fan conven- and gaming convention with over 80 events tion that celebrated its twentieth anniver- to date, some 70,000 annual visitors in its sary in 2015, the Auckland Armageddon home city and 130,000 across its Austral- Expo. In doing so it offers a snapshot, as asian diaspora. In aggregate, it is, therefore, it were, of a half decade of ‘glocalized’ co- close in scale to San Diego’s annual Com- splay practice. The term ‘glocalization’ re- ic-Con and exhibits a similar mix of cultural fers to twin processes at work in late capital. and industry practices. While the Auckland Firstly, capital and regulatory frameworks Expo has some factors that are specific to its elide from the national upwards to the glob- geographic location, genealogy as a gaming al scale and reciprocally downwards to the and fan con, specifics of the main site and scale of the local. Secondly, economic activi- its mix of events, the photos in this chap- ties and networks between business entities ter could have been taken at almost any con become simultaneously more localized, re- in the western world, both in terms of the gionalized and transnational.1 This model diversity of participants and the franchises, has been widely applied to the sphere of storyworlds and other source media texts cultural capital and is of particular rele- represented in the costumes on display. vance to cosplay, which tends to grow by The first part of the commentary, which fol- osmosis out of local conditions but owes its lows, discusses the range of sources being provenance to wider networks of cultural cited—the individual trees amid the forest production and associated fandoms. of citations—along with some identifiable trends in the 50 photographs that comprise Armageddon is an instance of the organ- this selection. * This is an extract from Chapter 3 of Planet Cosplay: Costume Play, Identity and Global Fandom, by Paul Mountfort, Anne Peirson-Smith and Adam Geczy (Bristol, UK: Intellect Books; Chicago, US: University of Chicago Press, 2018). Reprinted with permission by Intellect Books. Note that this version may display minor editorial differences to the final published version. 91 Mountfort et al. Figure 1. Q from [C] The Money of Soul and Possibility Control (2011), contest event, Auckland Armageddon Expo 2012. © Paul Mountfort. Figure 3. Applying prosthetics, Auckland Armaged- don Expo 2012. © Paul Mountfort. Figure 2. ‘Heath Ledger’s’ Joker from The Dark Knight Figure 4. Scene outside the convention space, Auck- (2008), Auckland Armageddon Expo 2012. © Paul land Armageddon Expo 2013. © Paul Mountfort. Mountfort. Journal of Geek Studies 6(2): 91-110 (2019). Cosplay at Armageddon Expo Figure 5. Bane from The Dark Knight Rises (2012) and Figure 7. Thorin Oakenshield (left) from The Hobbit Harley Quinn from DC universe, Auckland Arma- (2012–2014) and steampunk cosplayer (right), Auck- geddon Expo 2013. © Paul Mountfort. land Armageddon Expo 2013. © Paul Mountfort. Figure 6. Display mannequin, Auckland Armaged- Figure 8. Namine and Roxas (left and centre) from don Expo 2013. © Paul Mountfort. Kingdom Hearts (2002–), with Korra (right, background) from Legend of Korra (2012–14), Auckland Armaged- don Expo 2013. © Paul Mountfort. 93 Mountfort et al. Figure 11. Vendor with mood-reading nekomimi (cat ears), Auckland Armageddon Expo 2013. © Paul Mountfort. Figure 9. Menma from Anohana (2011), Auckland Ar- mageddon Expo 2013. © Paul Mountfort. Figure 10. Naruto from Naruto Shippuden (2007–7), Figure 12. Onision ‘I’m a banana’ meme cosplay, Auckland Armageddon Expo 2013. © Paul Mount- Auckland Armageddon Expo 2013. © Paul Mount- fort. fort. Journal of Geek Studies 6(2): 91-110 (2019). Cosplay at Armageddon Expo A cosphoto-essay some cosplay, being, in any case, modelled after what Matthew Hales terms a generic With the identity of the cosplayers in- (as opposed to discrete) character type7 or cluded in this chapter being anonymous, fashion style rather than a titular protago- the focus of discussion here is on the char- nist—though these two dimensions (char- acters and source texts identifiable in the acter type and style) often go hand in hand. sample of photos on display, and the pop- Common western character types include ular cultural milieu out of which they have vampires, zombies and other genera of the arisen. Many of the sources being mined undead, who shuffle convention spaces here are comparatively ‘timeless,’ hark- alongside Japanese-inspired samurai, nin- ing back decades to milestones in their jas, shōnen (boys) and shōjo (girls), including respective media, such as the 2014 San co- sub-types such as bishōnen (beautiful boys) splay and crossplay (Figures 23 and 40) in- and mahō shōjo (magical girls). Among the spired by Studio Ghibli’s Princess Mononoke most important generic styles—which may 3 (Mononoke Hime) (1997). Half a decade is comprise not just fashion but lifestyles— long enough, however, for micro-historical are Lolita and steampunk. As previously forces to operate in fan cultures, wherein discussed, these styles have often infected recent movies, games and media elements source media, such as anime and manga. enjoy rapid waves of meme-like popularity. Furthermore, crossovers and mash-ups Of course, even the most up-to-the-minute abound, especially at larger cons with more sources being cosplayed may spring from established player communities who have long-lived media franchises. For instance, the confidence to push cosplaying bound- Marvel or DC’s blockbuster transmedia sto- aries. This said, superhero action fran- ryworlds have comic book precursors going chises, sci-fi and fantasy television shows, back to the 1930s and 1940s. However, par- multi-season anime series and protagonists ticular movie or game adaptions are often from popular gameworlds tend to be the very specific: for example, a 2012 costume dominant fauna at most cosplay cons. of The Joker (Figure 2) is not any old joker but identifiably Heath Ledger’s Joker from There are identifiable cultural fashions Nolan’s The Dark Knight (2008). Similarly, within cosplay, and one of the affordances the 2016 release of the movie Suicide Squad, of an extended photographic study is that set in the DC Comics universe, indelibly we are able to see how the portrayal of cer- marked the portrayal of Harley Quinn in tain characters, or iterations of certain char- that year.4 Nor do new waves of influence acters, spike in relation to recent film, game always overwhelm old favourites: storm- and other media releases. Photos from Ar- troopers and even sets from the original mageddon taken between 2012 and 2016 Star Wars (1977–83) trilogy jostle alongside document a number of character iterations Sith and other characters from the more re- from Marvel and DC. Both are deep-rooted cent prequels and sequels (Figures 25, 35 comics franchises from the early twentieth and 36).5 century that have had many iterations, ad- aptations and spin-offs over the decades, Identifying the ‘trees’ in the forest of and which are now the subject of multiple citations that comprise even a medium-size big movie and television series versions. convention would prove a challenging, if Marvel exerts a particularly powerful gravi- not impossible, task for even the most pop tational pull on western cosplay today, with culturally literate geek or otaku. This is be- Avengers franchise characters such as Cap- cause, as we have seen, cosplay draws on tain America (Figure 32) much in evidence multiple media sources: comics, movies, in the wake of the Captain America: The First manga, anime, games, pop idols and oth- Avenger (2011), The Winter Soldier (2014) er media identities, as well as online me- and Civil War (2016) instalments.8 The in- mes. Most, though not all, of the costumes terconnected nature of the Marvel universe, 6 in this essay proved readily identifiable. where the storylines of characters from dis- However, others were more elusive, with crete shows intersect at various junctures, 95 Mountfort et al. Figure 13. Samurai cosplay, Auckland Armageddon Figure 15. Colossal Titan (centre, foreground) from At- Expo 2013. © Paul Mountfort. tack on Titan (2009–), Auckland Armageddon Expo 2014. © Paul Mountfort. Figure 14. Zipper face nurse meme cosplay, Auck- Figure 16. Armoured anime cosplay, Auckland Ar- land Armageddon Expo 2013. © Paul Mountfort. mageddon Expo 2014. © Paul Mountfort. Journal of Geek Studies 6(2): 91-110 (2019). Cosplay at Armageddon Expo Figure 17. Horse mask meme cosplay, Auckland Ar- Figure 19. Cosplayer with police jacket, Cloud from mageddon Expo 2014. © Paul Mountfort.
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