Budapest “ - magical, beautiful, an inviting door to the East.”

Hotel Contact Information Radisson SAS Beke Hotel English Hotline: 438-8080 Terez Korut, 43 H-1067 Budapest Ambulance (English): 311 1666 Emergency: 112 Tel: +36 1 889 3900 Fire: 105 Fax: +36 1 889 3915 Police: 107 foreword.Origins of ISP: Interview with Professor Frederick D.S. Choi

How did the ISP program come about? were successful in achieving the goals While I was Chairman of the International that they had set prior to the trip. They Business Area at Stern, a group of learned much about international business students from the International Business firsthand and did Stern proud, impressing Association (IBA) approached me with everyone they met. their idea to organize a trip to visit countries in Southeast Asia because it Is the funding for the program limited to was a very happening place in terms of a certain number of years and what is the business activity at the time. The students future of the program in terms of cities? wanted the school to subsidize part of the Stern alumnus Ed Barr and his lovely wife trip on the basis that it would allow them Nancy have endowed a significant part to have a unique opportunity to observe of the program so I believe the program firsthand these emerging economies. will continue. Again the future itinerary I asked them to give a presentation in is under the discretion of the current front of a select group of international dean, Dean Sally Blount-Lyon who is business faculty, including myself. We doing an excellent job in enhancing the were deeply impressed…the students had content of the program. As long as the done extensive planning and made a really students that participate in the ISP view strong case for the trip. Although the IBA it as a professional opportunity to learn advisor was skeptical of the feasibility and conduct themselves as responsible of the program, I was confident of the ambassadors of the Stern School, just students’ abilities and instructed them as the first IBA group did, I am confident to plan for the trip that same year. The that the ISP program will continue to be students raised a significant part of the a unique learning and cultural experience funding and reviewed the applications that sets the Stern School apart from every of forty students, selecting nineteen other undergraduate business program in they felt would be good ambassadors of the world. Stern. Later that year, we made the trip to Thailand, Malaysia and Singapore, Frederick D.S. Choi is Dean Emeritus and completely planned and coordinated by Distinguished Service Professor of Business the students, that was packed with visits at New York University Stern School of to company headquarters, stock exchanges Business. He served as Vice Dean and Dean and an orphanage as part of the Sternies’ of the Undergraduate College at Stern public service project. During the course from 1995-2004. He is currently serving as of the trip the students really bonded and the chair of the Department of Accounting. home.

1. Cotton Club (resturant) 5. Castle District 2. (Terror Haza) 6. Váci street (Váci utca) 3. Süss Fel Nap (club, cheap) 7. Great Market Hall home.4. Hungarian State Opera House Home = Radisson SAS Beke Hotel Getting around

bus tram

Budapest has a dense bus network, subway-less Buda riverside. Tram lines which also connects the agglomeration 2, 4, 6 and 19 are particularly useful for and suburban zones with several metro tourists in their beautiful views along the and train stations and the city center. ride. Regular services have black or green numbering, while rapid or express The best way to use a Taxi as your services have red numbering. Due to transportation in Budapest is to call recent number changes, an up-to-date a taxi company in your hotel to avoid bus map is especially important in possible overcharge. Tipping the making your way around Budapest. taxi driver with 10% of the bill is also customary. Several taxi companies Budapest’s 25 tram lines are a include: tourist-friendly way of getting around. They are more scenic than the subway Budataxi: 233-3333 and particularly useful on the nearly Budapest Taxi: 433-3333 Getting around town, budafast.

taxi metro

Citytaxi: 211-1111 Metro 2 – red line: connects Déli Főtaxi: 222-2222 pályaudvar (Southern Railway Station, in Central Buda) with Örs vezér tere, Budapest’s underground and also takes you to Moszkva tér (Moszkva square, Buda’s biggest network is an excellent way to get transport hub), Kossuth tér (Kossuth around, it connects the suburbs with square, around the Parliament in Pest railway and autobus stations, several center) and Keleti Pályaudvar (Keleti centrally located hotels, museums and Railway Station, in Pest). sights. The system consists of three -Metro 3 – blue line: goes from Újpest- lines, crossing at Deák tér station. Központ to Kőbánya- (transport Metro 1 – yellow line: connects Mexikói hub in Central-Eastern Pest, terminus of út (Mexikói road, a transport hub in bus 200 to the airport), passing Nyugati Central-Northeast Budapest) with Pályaudvar (Western Railway Station) Vörösmarty tér (Vörösmarty square in and different stations in central Pest. Pest’s commercial and touristy center). food“ is the queen of excellent taste”. Geese, ducks and mouth-watering cakes are everyday fares on a trip to Budapest. Hungarian cuisine combines the Magyars’ tradition with the culinary influences of the Turks and of the Austro-Hungarian Empire. Not only are people heavy meat-eaters, but the delicious cakes and pastries are also some of the highlights in the talks of Hungarian gourmands.

What’s On The Menu? Look on the following page for some highly recommended dishes of the area: Soup A Hungarian meal often starts with soup. Goulasch soup (Gulyás leves): This soup (and not a stew) is the most famous Hungarian dish world- wide. It is a dense paprika-based soup with blocks of beef and lots of vegetables. To make it more ’truly Hungarian’, try putting some Erős Pista in it (a chilli-like mix made of hot red paprika).

Stew Chicken stew with paprika (Paprikás csirke): Copious, sour cream-paprika based chicken stew, often made with mushrooms. Served with typical Hungarian pastry and together produce a mouthwatering taste.

Veal stew (Borjúpörkölt): Base of the goulasch soup, only here, less water is used. A paprika and onion style stew, served usually with galuska (typical Hungarian pastry). Copious dish.

Desserts Pancakes - spicy or sweet (Palacsinta): Very thin, round pastry from eggs and flour, fried quickly, then filled with cottage cheese, jam or nuts Beverages served with vanilla One of the most common beverages is a dessert or chocolate sauce. wine called Tokaji. The Tokaji wine comes from The famous a Hungarian region of the same name. Here, pancakes (Gundel wines are made of Furmint, Sárg, Muskotály Palacsinta) are adn Hárslevelü varieties. Every supermarket in filled with nuts and Budapest offers a wide variety of Tokaji wine of chocolate sauce different kinds and vintages. Therefore, you do not with the top of the have to go to a special wine-shop. A little store at pancakes creating a a street corner will do the job. Otherwise, you may flambéed (set on fire). order mineral water (víz) or soda (soda). Fatál ($11-20) Váci utca 67, Tel. 266-2607 Popular with tourists and locals alike, this restaurant has some unique traditions that are linked with “goose with dumplings”. Also famous for its huge portions of serving, this is where you can enjoy the solid meat-eating custom of Hungary. Vegetarian options are also available. Reservation is necessary for lunch and dinner. value Múzeum ($6-13) Múzeum Körút 12. Tel. +36(1) 267-0375 Great place to savor Hungarian cuisine and wines, this restaurant contains classical-style interiors that resemble a traditional deluxe atmosphere for a fancy meal. You will find both tourists dressed casually and locals in evening dresses as its costumers. classy

Marxim ($4-10) Kisrókus utca 23. Tel. 316-02-31 An atmospheric pub-like restaurant, it is usually packed with young locals. Its post-communist interior is an interesting highlight of this casual restaurant. You can also find pizzas with interesting names such as “Usonka” or “Lenin’s Favourite” (around 1000 Ft) on its menu. homey Tipping Always ask if a service charge is already included, as is often the case. If service charge is included, no tip is necessary (though locals usually round the bill up to make payment easier). If no service charge is included, add 10% to the bill for the tip. Magyar Borok Háza ($41 and up) I. Szentháromság tér 6, Translated as House of Hungarian Wines, for a reasonable price (presently around 3500 ft) you get to wander around their cavern and taste selections from over 55 different kinds of wine. You even get to taste a variety of the divine Tokaji dessert wines, and will get a souvenir glass at the end. winelover Ruszwurm Cukraszda (Confectionery and Café) (less than $10) Szentháromság utca 7 (right across the street from St. ), (36-1) 375-5284 This tiny coffeehouse in the Castle District is the oldest café in the city and also probably one of the best pastry shops in Budapest. Ruszwurm is also a private family business since the early 20th century, and all the cakes are made on-premises. coffee Angelika ($11-18) I. Batthyány tér 7, Tel: 212 3784 Café restaurant housed in the former crypt of St. Anne’s Church. The building’s ornate entrance sets the scene for the fine turn-of- the-20th-century interior complete with wood furnishings and marble flooring. Popular with Budapest locals, the cakes, a terrace is also a great spot to unwind after a hard day’s sightseeing. dessert

Tipping Always ask if a service charge is already included, as is often the case. If service charge is included, no tip is necessary (though locals usually round the bill up to make payment easier). If no service charge is included, add 10% to the bill for the tip. thingstodo Great Market Hall (Fővám Tér) Metro: Kálvin tér (M3 blue line) The oldest market in Budapest, the Great Market Hall is a center of Budapest market life and is housed in a 3-floor hall. The best time to see vibrant market life is Saturday morning, but if you want to avoid the crowds, come Monday morning. Paprika, saffron, salami, dried exotic fruits, and souvenirs are the best buys.

WestEnd City Center Address: VI. Váci út 1-3 Located near the city’s Western railway station (Nyugati pu.) the WestEnd is the largest shop- ping mall in Budapest. Houses over 400 shops, 14-screen Palace Cinemas WestEnd, bowl- ing, travel agencies, cafes, restaurants, banks, ATMs, etc.

Duna Plaza Address: XIII. Váci út 178 The oldest shopping mall in Budapest. Contains over 120 shops, bowling rings, internet café, and 9-screen “Hollywood Multiplex” cinema.

Váci street (Váci utca) The most famous street of central Budapest. It features a large number of restaurants and fashion outlets. The Lonely Planet says “It’s tourist central, but the line of cafés and shops are worth seeing — at least once.” (Don’t con- fuse Váci utca with Váci út, which is an entirely separate street where a lot of modern stores are located.) thingstodo Dokk Club Hajógyári Sziget 122, Tel: +361 457 1023 Set on the Shipyard Island on the Buda side of the city with house music and visits of internationally known DJs. The club attracts many locals as well as European tourists. The entrance fee is around 1500 Forints, and dress to impress. Dokk also contains an outdoor pool, jacuzzi, palm trees, and even paddle boats for people to enjoy in the warmer seasons.

Home Club Harsany Letjo 6, Tele: + 36 3 242 2888 Attracting big name DJs and international clubbers, it’s a vast cavernous space with two main dance rooms and serene sci-fi style cor- ridors connecting the dance spaces and bars. Although located somewhat on the outskirt of Budapest, this is one of the biggest nightclubs of the city.

Fat Mo’s Music Pub V. Nyári Pál u. 11. Tel: 267 3199 If you’re looking for a fun, laid-back, yet still hop- ping place to hear live music, Fat Mo’s is a good choice. A favorite of tourists and locals alike, Fat Mo’s is a typical Budapest cellar-type bar, but with good live acts (usually jazz and blues) almost every night.

A38 Hajo Tel: 464 3940 A restaurant and terrace bar by day, A38 is a live music venue and club by night, presenting some of most highly rated musicians in the world. Süss Fel Nap V. Honvéd utca 40, Tel: 302 3799 Laid back and wholly unpretentious, Süss Fel Nap is the sort of club where you can simply be your- self, hang out with friends and have a great time. The atmosphere is infectiously cheerful, drinks are cheap and grooves don’t let up before closing time. Recommended.

House of Terror Address: 1062 Andrássy út 60. Tel: 374-2600 A highly recommended museum that exhibits evidence of the Fascist and the Communist regimes in Hungary. The idea of Totalitarian op- pression and manufactured fear are some of the themes that you will find through your tour in this non-conventional “House”. This is one of the best places to learn about the history of Hungary and its past Communist society. Special features of the museum contain torture and living cells in the basement of the building where prisoners were trapped for long periods of time in tiny cells. The museum also features a life-size Soviet tank and many other interesting historical artifacts.

Liszt Ferenc Square A popular summer hangout, known for its many restaurants, pubs and even a few dance ven- ues. Its popularity is also due the fact that it is a comfortable and convenient pedestrian street that is also very central. It is a good stopping ground for a drink or a bite before heading off on another adventure. Some notable places on in the vicinity include the retro restaurant Menza, and the most famous Ferenc Liszt Academy of Music.

Castle District Hours: Mon-Sat 10.00-21.00, Sat 10.00-18.00 The Castle District is concentrated in art galleries, porcelain shops, and boutiques that cater to more expensive tastes and fat wallets, but may be worth checking out simply for the appreciation of the fin- est of Hungarian craftsmen. If you intend to buy, be prepared to splurge, or avoid the shopping and check out the nearby castle instead. Fisherman’s Castle Designed by architect Frigyes Schulek and built in 1905, the white-stoned Fisherman’s Bastion is described as a combination of neo-Gothic and neo-Romanesque - full of turrets, projections, parapets, and climbing stairways. The Fisherman’s Bastion is made up of seven towers - each one symbolizing one of the seven Magyar tribes that came to Hungary in 896. Most tourists consider the castle to have the best views all-around. The bastion sits in a neighborhood once known as Fisherman’s Town, thus the name. An old fish market also sat at this location during medieval times.

Gellert Bath (Gellért fürdő) Address: XI. Kelenhegyi út 4-6. Tel: 466 – 6166 From as early as the 13th century, healing water from the location of Gellert has been recorded. Now, this is the site of one of the most elegant baths of Budapest, with decorations in mosaic tiles and marble columns. The complex contains indoor (segregated by gender) and outdoor pools (bring your swimsuits), saunas, and massage services.

Cruise on the Danube Reserve online via: http://www.budapestdanu- becruise.com Sightseeing cruises on the Danube will take you through all the charming sights along the river. It is not simply a tourist experience, but a tour into the true beautiful of the city along with the gentle breeze on the Danube river.

Szechenyi Bath Address: XIV., Állatkerti út 11. Tel: 3633210 One of the most beautiful and well known baths in Budapest. It contains three outdoor pools with different temperatures (hot, warm and cold). Spa facilities, sauna and steam baths are also available indoor. The entrance fee is around 2300 Forints. What to bring? Swimsuit, flip flops, and towel. The International Business Association (IBA) is a pre-professional student run organiza- tion at New York University’s Leonard N. Stern School of Business. Our mission is to pro- mote global thinking amongst the Stern student body. We do so by aligning our activities with, and complementing, the international study components of NYU Stern’s undergrad- uate curriculum. We also work to increase the awareness of global affairs and to foster the discussion and exchange of ideas amongst Stern students. Our professional program promotes the value of international careers, and tries to create a better understanding of business through events with experts from diverse fields.

The IBA Team: President: Nancy Lin and Priya Sharma Round Table Committee Chair: External Vice President: Aditya Bothra Zuhair Ahmed Internal Vice President: Niyati Shah Head of South Asia Regional Group: Marketing Vice President: Kevin Ng Yash Daga Membership Chair: Prerna Kejriwal Head of Middle East Regional Group: Treasuer: James P DiBartolo Haseeb Chowdhry International Programs Liaison: Project Management Group: Danyal Shankar Tripathi Farooqi, Pranav Gupta, Albert Hong, Syed Webmaster: David Kazakov Naqvi, Yan Wu

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The Round Table is an entirely student run publication at New York University’s Leonard N. Stern School of Business.

Our mission is to promote greater awareness of global affairs within, but not limited to, the field of commerce; to provide a channel of expression for students in an effort to promote understanding and debate within the context of an increasingly globalized world. In additional to regular articles about world business, politics and events, the Round Table features blogs from students currently abroad.

Basic Hungarian Words Friday = Péntek Yes = Igen Saturday = Szombat No = Nem Sunday = Vasárnap Thank you = Köszönöm Thank you very much = Köszönöm Useful phrases at your hotel szépen Hotel = Hotel, Szálloda You’re welcome = Szívesen Room = Szoba Please = Kérem Reservation = Foglalás Excuse me = Bocsánat Are there any vacancies for tonight? = Hello = Jó napot Van szoba ma éjszakára? Goodbye = Viszontlátásra No vacancies = Megtelt So long = Szia Passport = Útlevél Good morning = Jó reggelt Useful phrases for getting around Good afternoon = Jó napot Where is ...? = Hol van ...? Good evening = Jó estét How much is the fare? = Mennyibe kerül Good night = Jó éjszakát a jegy? Numbers Ticket = Jegy Zero = nulla One ticket to ..., please. = Egy jegyet One = egy kérek ...-ba. Two = kettö Where are you going? = Hová mész Three = három Where do you live? = Hol laksz? Four = négy Train = Vonat Five = öt Bus = Busz Six = hat Subway, Underground = Metro Seven = hét Airport = Repülötér Eight = nyolc Train station = Vasút állomás, Palyudvár Nine = kilenc Bus station = Autobúsz megálló Ten = tíz Subway station, Underground station = Metro megálló Days of the week Departure = Indulás Monday = Hétfö Arrival = Érkezés Tuesday = Kedd Car rental agency = Autó kölcsönzö Wednesday = Szerda Parking = Parkoló Thursday = Csütörtök ibacompass layout Albert Hong, Kevin Ng content IBA PMC: Albert Hong, Danyal Farooqi, Pranav Gupta, Syed Naqvi, Yan Wu