Former World Champions Sugar Shane Mosley and Sergio "The

Home , Antonio Margarito, Fernando Vargas, Ricardo Mayorga, Shane Mosley, The Contender (season 2), Vivian Harris

August 24, 2010

Former World Champions Sugar Shane Mosley and Sergio "The Latin Snake" Mora Face off on the Big Screen Live in HD in "200: Celebrate and Dominate" in Mexican Bicentennial Independence Day Celebration Event

Exciting Undercard Bouts Feature Saul "Canelo" Alvarez vs. Carlos "Tata" Baldomir and "Vicious" Victor Ortiz vs. "Vicious" Vivian Harris in Fourth Cinematic Boxing Event in 2010 Series Presented by NCM Fathom and Golden Boy Promotions LIVE From The Staples Center in Los Angeles

CENTENNIAL, Colo., Aug 24, 2010 (BUSINESS WIRE) -- Present and future stars of boxing will collide on the big screen in 200: Celebrate and Dominate Mosley vs. Mora LIVE in HD, as part of a Mexican Independence Day Bicentennial celebration featuring Five-Time and Three-Division World Champion Sugar Shane Mosley and former World Champion Sergio "The Latin Snake" Mora in a junior middleweight showdown on Saturday, September 18 at 9:00 p.m. Eastern / 6:00 p.m. Pacific.

Presented by Golden Boy Promotions and NCM Fathom in high definition LIVE from the STAPLES Center in Los Angeles to more than 260 movie theaters nationwide, the event will also feature rising Mexican phenom Saul "Canelo" Alvarez who squares off against former World Champion Carlos "Tata" Baldomir and top junior welterweight contender "Vicious" Victor Ortiz who will face former World Champion "Vicious" Vivian Harris.

Tickets for 200: Celebrate and Dominate Mosley vs. Mora LIVE in HD are available at participating theater box offices and online at www.FathomEvents.com. For a complete list of theater locations and prices, please visit the Fathom website (theaters and participants are subject to change).

"We are thrilled to once again team up with NCM Fathom to show a great night of boxing on the big screen for boxing and sports fans across the country," said CEO of Golden Boy Promotions Richard Schaefer. "This is a special opportunity for Mexicans and Mexican-Americans to be part of Mexico's Bicentennial celebration by coming to the theaters and watching the fight together. We look forward to another great night of boxing action at the movies."

Both Mosley and Mora hail from the Los Angeles area with Mosley returning home and to the STAPLES Center for the first time since his spectacular knockout victory over then Welterweight World Champion Antonio Margarito in January of 2009. Mora, who is well known for his first place finish on the premiere season of the NBC reality series "The Contender," is returning to the STAPLES Center after not having fought there since his 2005 decision victory over Peter Manfredo. On September 18, Mora is looking to become the first fighter of Mexican descent to defeat the future Hall of Famer Mosley.

Mosley (46-6, 39 KOs) is undefeated in two bouts at STAPLES Center against the legendary Oscar De La Hoya and Margarito. He has already earned six world titles ruling the lightweight, welterweight and junior middleweight divisions over his storied 16- year career defeating De La Hoya (twice), Fernando Vargas (twice), Luis Collazo, Ricardo Mayorga and Margarito along the way. On September 18, his challenge will be turning back the extremely hungry and talented Mora.

Mora (22-1-1, 6 KOs) is a former Junior Middleweight World Champion hailing from East LA. He last fought at STAPLES Center in 2005 when he scored a thrilling split decision victory over Peter Manfredo in a rematch of his final bout championship win of "The Contender." Going unbeaten in his next four fights, Mora began to rapidly climb the junior middleweight ranks, eventually winning the junior middleweight world title held by the late Vernon Forrest in June of 2008. He now looks to take down a legend in Mosley and become the first fighter of Mexican descent to defeat the future Hall of Famer.

"This Mexican Independence Day Bicentennial celebration features one powerful fight card and boxing fans will get the ultimate front row, ring-side experience in theaters across the country," said Dan Diamond, vice president of Fathom. "This promises to be a memorable night of great boxing and entertainment for the entire family."

200: Celebrate and Dominate Mosley vs. Mora LIVE in HD will be shown live in 267 select movie theaters including AMC Entertainment Inc., Cinemark USA Inc., Cobb Theatres, Rave Motion Pictures and Regal Entertainment Group movie theaters.

The undercard promises to be one of the strongest in recent memory featuring unbeaten and wildly popular Mexican phenom Saul "Canelo" Alvarez (33-0-1, 25 KO's) facing his toughest opponent to date in former World Champion Carlos "Tata" Baldomir (45-12-6, 14 KO's). Additionally, top junior welterweight contender "Vicious" Victor Ortiz (27-2-1, 21 KO's) will square off against one of the hardest punchers in the junior welterweight division, former World Champion "Vicious" Vivian Harris (29-4-1, 19 KO's). 200: Celebrate and Dominate Mosley vs. Mora LIVE in HD is the latest boxing match presented in movie theaters across the country through NCM Fathom's exclusive Digital Broadcast Network - North America's largest cinema broadcast network. NCM Fathom and Golden Boy Promotions first teamed up for the highly successful cinema presentation of the Floyd "Money" Mayweather vs. Juan Manuel "Dinamita" Marquez fight in September 2009. The two companies announced earlier this year they would again collaborate to present live world championship boxing on the big screen in high definition throughout 2010.

About National CineMedia (NCM)

NCM operates NCM Media Networks, a leading integrated media company reaching U.S. consumers in movie theaters, online and through mobile technology. The NCM Cinema Network and NCM Fathom present cinema advertising and events across the nation's largest digital in-theater network, comprised of theaters owned by AMC Entertainment Inc., Cinemark Holdings, Inc. (NYSE: CNK), Regal Entertainment Group (NYSE: RGC) and other leading regional theater circuits. NCM's theater network covers 172 Designated Market Areas(R) (49 of the top 50) and includes approximately 17,100 screens (15,600 digital). During 2009, over 680 million patrons attended movies shown in theaters currently included in NCM's network (excluding Consolidated Theatres). The NCM Fathom Events broadcast network is comprised of approximately 550 locations in 154 Designated Market Areas(R) (49 of the top 50). The NCM Interactive Network offers 360-degree integrated marketing opportunities in combination with cinema, encompassing over 40 entertainment-related web sites, online widgets and mobile applications. National CineMedia, Inc. (NASDAQ: NCMI) owns a 48.0% interest in and is the managing member of National CineMedia LLC. For more information, visit www.ncm.com or www.fathomevents.com.

About Golden Boy Promotions, Inc.

Los Angeles-based Golden Boy Promotions was established in 2002 by Oscar de la Hoya, the first Hispanic to own a national boxing promotional company. In 2007, in its fifth year of promoting, Golden Boy Promotions set a record by selling over 2.5 million in pay-per-view homes in a single night. Also in 2007, Golden Boy Promotions established the record for highest grossing pay-per-view homes in a single year with more than 4 million total. Golden Boy Promotions is one of boxing's most active and respected promoters, presenting shows in packed venues around the United States on networks such as HBO, HBO Latino, TeleFutura, SHOWTIME, Versus, Fox Sports Net and ESPN.

SOURCE: NCM Fathom

NCM Fathom Michelle Portillo, 303-792-8651 [email protected] or Goodman Media for NCM Fathom Heath Fradkoff, 212-576-2700 [email protected] or Bennett Kleinberg, 212-576-2700 [email protected] or Golden Boy Promotions Ramiro Gonzalez, 213-489-5631 [email protected] or Monica Sears, 213-489-5631 [email protected] or Swanson Communications Kelly Swanson, 202-783-5500 [email protected] or Lisa Milner, 202-783-5500 [email protected]