Spring Summer 2020 Vienna
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SPRING SUMMER 2020 VIENNA What exactly is „Viennese Style“? The typical Was ist denn jetzt eigentlich dieser Wiener Stil? Viennese je-ne-sais-quoi, which has gained a Dieses typisch Wienerische, das längst eine world-wide reputation? In our Spring/Summer 2020 Weltkarriere hingelegt hat? Um nichts Geringeres collection we did our utmost to try and unearth this. als das herauszufinden, ging es in der Kollektion Did we find a succinct answer? Unfortunately not! Frühling/Sommer 2020. Haben wir eine schlüssige Vienna is many things, maybe even too many. Antwort darauf gefunden? Leider nein! But above all it is a “melange” – a blend of Wien ist Vieles, vielleicht sogar zu Vieles. Vor allem different influences and style directions, which, aber ist es eine „Melange“ unterschiedlichster when mixed together just so, result in something Einflüsse und Stilrichtungen, die in einem ganz typically Viennese. This is a fine balance between bestimmten Mischverhältnis eben Wienerisch simplicity and opulence, patina and gloss, art ergeben. Das spielt sich zwischen Schlichtheit und nouveau and social housing, superficiality and Opulenz ab, Patina und Hochglanz, Jugendstil skilful understatement. And generally between east und Gemeinde bau, Oberfläche und Understatement. and west, north and south – and we are right at Und überhaupt zwischen Westen und Osten, Norden the epicentre. Exuberant, completely over the top und Süden – und wir mittendrin. Überbordend and then again there is total clarity. Decorations, und dann wieder ganz klar. Ornamente, Rüschen, frills, fraying or their entire absence – this is the Fransen und deren Abwesenheit – das ist die Mühlbauer Spring/Summer 2020 collection. Mühlbauer- Kollektion Frühling/Sommer 2020. For the campaign we photographed the Viennese Für die Kampagne haben wir das Wiener art collective “Gelatin”. The “Good Bad Boys” Künstlerkollektiv Gelatin abgelichtet. Die „Good of the international art establishment modelled for Bad Boys“ des internationalen Kunstbetriebs us on the set of their recent film “Stinking Dawn”. standen uns am Set ihres kürzlich gedrehten Films „Stinking Dawn“ als Modelle zur Verfügung. PRINZ MADLEN M16102 f M16101 ART RIX fedora f fedora reed/metal leaf reed/metal leaf sizes: 55 - 59 cm M16103 u GRAF RIXA fedora corn straw/metal leaf sizes: 56 - 62 cm M16105 f SALLY visor corn straw/metal leaf sizes: 54 - 59 cm M16107 m M16108 m DUKE BODO DUKE pork pie fedora jute/paint jute/paint sizes: 55 - 60 cm sizes: 55 - 60 cm M16109 f M16110 f M16111 f RICHELLE JINGLE NADETTE fascinator fascinator fascinator sea grass/veil sea grass/veil sea grass/veil one size one size one size M16113 f M16114 u M16115 u SALLY KARL ART RIXA cap trilby fedora sea grass/metal leaf sea grass/metal leaf sea grass/metal leaf sizes: 54 - 59 cm sizes: 55 - 61 cm sizes: 55 - 59 cm cover: MELLI, cotton multistripe, S20711 this page: TERRY, straw fabric parquet, S20704 MICK FAY H, panama straw, M20123 PRINZ MADLEN M16102 f M16101 ART RIX fedora f fedora reed/metal leaf reed/metal leaf sizes: 55 - 59 cm M16103 u GRAF RIXA fedora corn straw/metal leaf sizes: 56 - 62 cm M16105 f SALLY visor corn straw/metal leaf sizes: 54 - 59 cm M16107 m M16108 m DUKE BODO DUKE pork pie fedora jute/paint jute/paint sizes: 55 - 60 cm sizes: 55 - 60 cm M16109 f M16110 f M16111 f RICHELLE JINGLE NADETTE fascinator fascinator fascinator sea grass/veil sea grass/veil sea grass/veil one size one size one size M16113 f M16114 u M16115 u SALLY KARL ART RIXA cap trilby fedora sea grass/metal leaf sea grass/metal leaf sea grass/metal leaf sizes: 54 - 59 cm sizes: 55 - 61 cm sizes: 55 - 59 cm ADELE, rice straw braid, M20106 UDO, paper panama handpainted, M20126 ALBINE, rice straw braid, M20105 SPRING SUMMER 2020 SPRING SUMMER 2020 FAROLINE M20101 fascinator f sinamay starched one size ELFRIEDE FLORENTINE ROSINE M20102 M20103 M20104 fascinator f fascinator f fascinator f sinamay starched sinamay starched sinamay starched / sinamay one size one size one size ALBINE ADELE M20105 M20106 kippa f pillbox f rice straw braid rice straw braid one size one size EDMUND BERTA M20107 M20108 traveller u cloche f straw braid mix straw braid mix sizes: 55 - 61 cm sizes: 55 - 60 cm HEIDI KARL ART ALESSA M20109 M20110 M20111 pork pie u trilby u fedora f straw braid fine / vintage straw braid straw braid fine / vintage straw braid straw braid fine / vintage straw braid sizes: 56 - 59 cm sizes: 55 - 61 cm sizes: 55 - 59 cm PRINZ BODO H PRINZ UDO H GRAF H M20112 M20113 M20114 pork pie u gentleman’s hat m traveller m hemp braid hemp braid hemp braid 8 sizes: 55 - 60 cm sizes: 55 - 61 cm sizes: 56 - 62 cm SPRING SUMMER 2020 JUNKER SEPP GIL ALESSIO M20115 M20116 cloche f traveller f straw braid fine straw braid extrafine sizes: 55 - 60 cm sizes: 55 - 60 cm BRIT RIXA ART FAY M20117 M20118 fedora f cloche f straw braid fine straw braid extrafine sizes: 56 - 59 cm sizes: 55 - 59 cm BRIT GIGI ART GRAF H BRIT SEPP H M20119 M20120 M20121 fedora f traveller u cloche f panama straw panama straw panama straw sizes: 56 - 59 cm sizes: 55 - 60 cm sizes: 56 - 59 cm SALLY MICK FAY H M20122 M20123 cap f visor f panama straw panama straw sizes: 54 - 59 cm sizes: 55 - 59 cm BAZ PRINZ BODO UDO M20124 M20125 M20126 cap u pork pie m gentleman’s hat m paper panama handpainted paper panama handpainted paper panama handpainted sizes: 55 - 60 cm sizes: 55 - 60 cm sizes: 56 - 62 cm ART ALESSIO DUKE M20127 M20128 traveller u gentleman’s hat m paper panama handpainted paper panama handpainted 9 sizes: 55 - 60 cm sizes: 56 - 62 cm SPRING SUMMER 2020 GRAF THEO ART GIGI M20129 M20130 gentleman’s hat m traveller f paper panama zigzag paper panama zigzag sizes: 56 - 62 cm sizes: 55 - 60 cm INSE ART ALESSIO M20131 M20132 beret f traveller f spagat lurex spagat lurex sizes: 55 - 59 cm sizes: 55 - 60 cm BRIT GIGI JUNKER PIT RESI REI M20133 M20134 M20135 cloche f cloche u foldup hat u spagat spagat spagat sizes: 56 - 59 cm sizes: 55 - 60 cm sizes: 54 - 60 cm DUKE FIDO KIR BAZ M20136 M20137 M20138 gentleman’s hat m canotier u cap u spagat spagat spagat sizes: 56 - 62 cm sizes: 55 - 60 cm sizes: 55 - 60 cm CLAIRE FRANCO PRINZ ALESSIO M20139 M20140 M20141 beret u cloche u traveller u paper crochet paper crochet paper crochet sizes: 54 - 58 cm sizes: 56 - 61 cm sizes: 55 - 61 cm FIDO LIA FIDO KIR GRAF THEO M20142 M20143 M20144 cloche u canotier u gentleman’s hat m paper crochet paper crochet raffia crochet 10 sizes: 55 - 60 cm sizes: 55 - 60 cm sizes: 56 - 62 cm SPRING SUMMER 2020 ARTHUR HERMI IRMA M20145 M20146 M20147 cap u cap u beret f raffia sewn raffia sewn raffia sewn sizes: 56 - 61 cm sizes: 56 - 60 cm sizes: 55 - 60 cm ALFONS LOTTA M20148 M20149 foldup hat u visor f raffia sewn raffia sewn sizes: 56 - 61 cm sizes: 55 - 60 cm EUGENIE OTTILIE FERDI M20150 M20151 M20152 beret f cloche u traveller f viscose braid viscose braid viscose braid / raffia canvas sizes: 55 - 60 cm sizes: 55 - 61 cm sizes: 55 - 61 cm ERWIN M20153 traveller u jute braid sizes: 56 - 61 cm ALOIS WENZEL M20154 M20155 canotier u traveller u jute braid jute braid sizes: 56 - 61 cm sizes: 56 - 61 cm IGNAZ CÄCILIE M20156 M20157 pork pie u cloche f jute braid jute braid 11 11 sizes: 56 - 61 cm sizes: 56 - 60 cm SPRING SUMMER 2020 JOLANTHE SIDI S20701 S20702 cloche f visor f straw fabric canvas straw fabric canvas sizes: 54 - 60 cm sizes: 54 - 60 cm ROBERT TERRY JULIA S20703 S20704 S20705 cap u bucket hat u cloche u straw fabric parquet straw fabric parquet straw fabric parquet sizes: 55 - 61 cm sizes: 55 - 61 cm sizes: 54 - 60 cm JOLANTHE MAX S20706 S20707 cloche f cap u straw fabric twill straw fabric twill sizes: 54 - 60 cm sizes: 54 - 60 cm EUGEN JULIAN S20708 S20709 bucket hat m mounty u straw fabric twill straw fabric twill sizes: 55 - 61 cm sizes: 55 - 61 cm LEN S20710 traveller u straw fabric twill sizes: 55 - 61 cm 12 SPRING SUMMER 2020 MELLI MARY OMAR S20711 S20712 S20713 visor f cloche f turban f cotton multistripe cotton multistripe cotton multistripe sizes: 54 - 60 cm sizes: 54 - 60 cm sizes: 54 - 60 cm TURBO FRIEDI S20714 S20715 cap u cap u cotton multistripe cotton multistripe sizes: 55 - 61 cm sizes: 55 - 61 cm GISELA BELINA S20716 S20717 cloche f headband f cotton multistripe cotton multistripe sizes: 54 - 60 cm sizes: 54 - 60 cm ASHLEY JAMIE TERRY S20718 S20719 S20720 headband f cap m bucket hat u cotton multistripe cotton multistripe cotton multistripe sizes: 54 - 60 cm sizes: 55 - 61 cm sizes: 55 - 61 cm HEDWIG WRAP S20721 S20722 beret u triangle scarf u cotton multistripe cotton multistripe sizes: 54 - 60 cm one size 13 SPRING SUMMER 2020 JAMES ANOUSH S20723 S20724 cap m visor f crinkle cotton crinkle cotton sizes: 55 - 61 cm sizes: 54 - 60 cm NADA ILKA S20725 S20726 visor f visor f crinkle cotton crinkle cotton one size sizes: 54 - 60 cm TERRY YUJI SONA S20727 S20728 S20729 bucket hat u cap m cap f crinkle cotton crinkle cotton crinkle cotton sizes: 55 - 61 cm sizes: 55 - 61 cm sizes: 54 - 60 cm SPACY MELCHIOR BASIL S20730 S20731 S20732 cloche f bucket hat m cap u crinkle cotton crinkle cotton crinkle cotton sizes: 54 - 60 cm sizes: 55 - 61 cm sizes: 55 - 62 cm NESSIE POPEYE TWIST S20733 S20734 S20735 beret u cap u square scarf u crinkle cotton crinkle cotton crinkle cotton sizes: 54 - 60 cm sizes: 55 - 61 cm one size 14 SPRING SUMMER CLASSICS SPRING SUMMER GRAF UDO GIL CM101 CM102 CM103 CLASSICS traveller m gentleman’s hat m gentleman’s hat m panama straw panama straw panama straw sizes: 56 - 62 cm sizes: 56 - 62 cm sizes: 55 - 61 cm KARL GRAF THEO ART UDO CM107 CM204 CM219 trilby m gentleman’s hat m gentleman’s hat