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Home , Bucket hat, Fascinator, Green eyeshade, Trilby, Turban, Visor

SPRING SUMMER 2020 VIENNA

What exactly is „Viennese Style“? The typical Was ist denn jetzt eigentlich dieser Wiener Stil? Viennese je-ne-sais-quoi, which has gained a Dieses typisch Wienerische, das längst eine world-wide reputation? In our Spring/Summer 2020 Weltkarriere hingelegt ? Um nichts Geringeres collection we did our utmost to try and unearth this. als das herauszufinden, ging es in der Kollektion Did we find a succinct answer? Unfortunately not! Frühling/Sommer 2020. Haben wir eine schlüssige Vienna is many things, maybe even too many. Antwort darauf gefunden? Leider nein! But above all it is a “melange” – a blend of Wien ist Vieles, vielleicht sogar zu Vieles. Vor allem different influences and style directions, which, aber ist es eine „Melange“ unterschiedlichster­ when mixed together just so, result in something Einflüsse und Stilrichtungen, die in einem ganz typically Viennese. This is a fine balance between bestimmten Mischverhältnis eben Wienerisch simplicity and opulence, patina and gloss, art ergeben. Das spielt sich zwischen Schlichtheit und nouveau and social housing, superficiality and Opulenz ab, Patina und Hochglanz, Jugendstil skilful understatement. And generally between east und Gemeinde­bau, Oberfläche und Understatement. and west, north and south – and we are right at Und überhaupt zwischen Westen und Osten, Norden the epicentre. Exuberant, completely over the und Süden – und wir mittendrin. Überbordend and then again there is total clarity. Decorations, und dann wieder ganz klar. Ornamente, Rüschen, frills, fraying or their entire absence – this is the Fransen und deren Abwesenheit – das ist die Mühlbauer Spring/Summer 2020 collection. Mühlbauer-­Kollektion Frühling/Sommer 2020.

For the campaign we photographed the Viennese Für die Kampagne haben wir das Wiener art collective “Gelatin”. The “Good Bad Boys” ­Künstlerkollektiv Gelatin abgelichtet. Die „Good of the international art establishment modelled for Bad Boys“ des internationalen Kunstbetriebs us on the set of their recent film “Stinking Dawn”. standen uns am Set ihres kürzlich gedrehten Films „Stinking Dawn“ als Modelle zur Verfügung. PRINZ MADLEN M16102 f M16101 ART RIX f fedora reed/metal leaf reed/metal leaf sizes: 55 - 59 cm

M16103 u GRAF RIXA fedora corn straw/metal leaf sizes: 56 - 62 cm

M16105 f SALLY corn straw/metal leaf sizes: 54 - 59 cm

M16107 m M16108 m DUKE BODO DUKE pork pie fedora jute/paint jute/paint sizes: 55 - 60 cm sizes: 55 - 60 cm

M16109 f M16110 f M16111 f RICHELLE JINGLE NADETTE fascinator fascinator sea grass/ sea grass/veil sea grass/veil one size one size one size

M16113 f M16114 u M16115 u SALLY KARL ART RIXA fedora sea grass/metal leaf sea grass/metal leaf sea grass/metal leaf sizes: 54 - 59 cm sizes: 55 - 61 cm sizes: 55 - 59 cm cover: MELLI, multistripe, S20711 this page: TERRY, straw fabric parquet, S20704 MICK FAY H, panama straw, M20123 PRINZ MADLEN M16102 f M16101 ART RIX fedora f fedora reed/metal leaf reed/metal leaf sizes: 55 - 59 cm

M16103 u GRAF RIXA fedora corn straw/metal leaf sizes: 56 - 62 cm

M16105 f SALLY visor corn straw/metal leaf sizes: 54 - 59 cm

M16107 m M16108 m DUKE BODO DUKE pork pie fedora jute/paint jute/paint sizes: 55 - 60 cm sizes: 55 - 60 cm

M16109 f M16110 f M16111 f RICHELLE JINGLE NADETTE fascinator fascinator fascinator sea grass/veil sea grass/veil sea grass/veil one size one size one size

M16113 f M16114 u M16115 u SALLY KARL ART RIXA cap trilby fedora sea grass/metal leaf sea grass/metal leaf sea grass/metal leaf sizes: 54 - 59 cm sizes: 55 - 61 cm sizes: 55 - 59 cm ADELE, rice straw braid, M20106 UDO, paper panama handpainted, M20126 ALBINE, rice straw braid, M20105 f m f f BERTA one size M20111 M20114 M20108 M20104 GRAF H ROSINE fedora cloche traveller hemp braid fascinator ART ALESSA straw braid mix sizes: cm 55 - 59 sizes: 56 - 62 cm sizes: 55 - 60 cm sinamay starched sinamay sinamay / SPRING SUMMER 2020 straw braid fine / vintage straw braid m f u f u KARL ADELE trilby one size one size M20110 M20113 M20107 M20103 M20106 pillbox EDMUND traveller hemp braid fascinator FLORENTINE straw braid mix PRINZ UDO H PRINZ rice straw braid sinamay starchedsinamay sizes: cm 55 - 61 sizes: cm 55 - 61 sizes: cm 55 - 61 gentleman’s hat straw braid fine / vintage straw braid f f u u f HEIDI one size one size one size kippa ALBINE M20101 M20112 M20105 M20102 M20109 pork pie pork pie ELFRIEDE ELFRIEDE hemp braid FAROLINE fascinator fascinator rice straw braid PRINZ BODOPRINZ H sinamay starchedsinamay sinamay starchedsinamay sizes: 56 cm - 59 sizes: 55 - 60 cm

straw braid fine / vintage straw braid

SPRING SUMMER 2020 8 m f f f UDO visor M20118 M20121 M20126 M20123 cloche cloche ART FAY ART panama straw panama straw MICK FAY H MICK FAY BRIT SEPP H sizes: cm 55 - 59 sizes: cm 55 - 59 sizes: 56 cm - 59 sizes: 56 - 62 cm gentleman’s hat straw braid extrafine braid straw paper panama handpainted m m f u f f cap DUKE SALLY M20117 M20116 M20125 M20128 M20122 M20120 fedora traveller traveller pork pie BRIT RIXA panama straw panama straw ART GRAF H ART straw braid fine GIL ALESSIO PRINZ BODO sizes: 56 cm - 59 sizes: 56 - 62 cm sizes: 54 cm - 59 sizes: 55 - 60 cm sizes: 55 - 60 cm sizes: 55 - 60 cm gentleman’s hat straw braid extrafine braid straw paper panama handpainted paper panama handpainted u f f u BAZ cap M20115 M20119 M20124 M20127 fedora cloche traveller BRIT GIGI panama straw straw braid fine ART ALESSIO ART JUNKER SEPP sizes: 56 cm - 59 sizes: 55 - 60 cm sizes: 55 - 60 cm sizes: 55 - 60 cm

paper panama handpainted paper panama handpainted

SPRING SUMMER 2020 9 m u f u u BAZ cap spagat spagat M20141 M20135 M20144 M20130 M20138 RESI REI ART GIGI traveller traveller foldup hatfoldup GRAF THEO raffia crochet paper crochet PRINZ ALESSIO PRINZ sizes: cm 55 - 61 sizes: 56 - 62 cm sizes: 55 - 60 cm sizes: 55 - 60 cm sizes: 54 - 60 cm gentleman’s hat paper panama zigzag m u u f u u spagat spagat M20137 M20132 M20143 M20140 M20129 M20134 cloche cloche FRANCO FIDO KIR FIDO KIR traveller canotier canotier spagat lurex GRAF THEO JUNKER PIT JUNKER paper crochet paper crochet ART ALESSIO sizes: cm 56 - 61 sizes: 56 - 62 cm sizes: 55 - 60 cm sizes: 55 - 60 cm sizes: 55 - 60 cm sizes: 55 - 60 cm gentleman’s hat paper panama zigzag m f u f u INSE DUKE spagat spagat beret CLAIRE M20131 M20142 M20139 M20136 M20133 cloche cloche FIDO LIA BRIT GIGIBRIT

spagat lurex paper crochet paper crochet

sizes: cm 55 - 59 sizes: 56 cm - 59 sizes: 56 - 62 cm sizes: 55 - 60 cm sizes: 54 - 58 cm gentleman’s hat

SPRING SUMMER 2020 10 f f IRMA FERDI beret M20147 M20152 traveller raffia sewn sizes: cm 55 - 61 sizes: 55 - 60 cm viscose braid / raffia canvas u u u f f u cap LOTTA visor HERMI ERWIN M20151 M20149 M20157 M20155 M20146 M20153 OTTILIE CÄCILIE cloche cloche WENZEL jute braid jute braid jute braid traveller traveller raffia sewn raffia sewn viscose braid sizes: cm 55 - 61 sizes: cm 56 - 61 sizes: cm 56 - 61 sizes: 55 - 60 cm sizes: 56 - 60 cm sizes: 56 - 60 cm u u u f u cap ALOIS IGNAZ beret M20145 M20156 M20150 M20148 M20154 ALFONS jute braid jute braid ARTHUR EUGENIE canotier raffia sewn raffia sewn pork pie

foldup hatfoldup viscose braid

sizes: cm 56 - 61 sizes: cm 56 - 61 sizes: cm 56 - 61 sizes: cm 56 - 61 sizes: 55 - 60 cm

SPRING SUMMER 2020

11 11 u u u u LEN MAX cap JULIA S20710 S20707 JULIAN S20705 S20709 cloche mounty traveller straw fabric twill straw fabric twill straw fabric twill sizes: cm 55 - 61 sizes: cm 55 - 61 sizes: 54 - 60 cm sizes: 54 - 60 cm straw fabric parquet m u f f SIDI TERRY visor EUGEN S20702 S20706 S20708 S20704 cloche JOLANTHE bucket hat straw fabric twill straw fabric twill sizes: cm 55 - 61 sizes: cm 55 - 61 sizes: 54 - 60 cm sizes: 54 - 60 cm straw fabric canvas straw fabric parquet f u cap S20701 S20703 cloche ROBERT JOLANTHE

sizes: cm 55 - 61 sizes: 54 - 60 cm straw fabric canvas straw fabric parquet

SPRING SUMMER 2020 12 u f u cap OMAR TERRY FRIEDI S20715 S20713 S20720 turban bucket hat sizes: cm 55 - 61 sizes: cm 55 - 61 cotton multistripe cotton multistripe cotton multistripe sizes: 54 - 60 cm u f f m u cap cap MARY JAMIE TURBO one size S20717 S20714 S20719 S20712 S20722 BELINA cloche triangle sizes: cm 55 - 61 sizes: cm 55 - 61 cotton multistripe cotton multistripe cotton multistripe cotton multistripe cotton multistripe sizes: 54 - 60 cm sizes: 54 - 60 cm f f u f MELLI visor beret S20711 S20716 S20721 S20718 GISELA ASHLEY cloche HEDWIG

headband

cotton multistripe cotton multistripe cotton multistripe cotton multistripe sizes: 54 - 60 cm sizes: 54 - 60 cm sizes: 54 - 60 cm sizes: 54 - 60 cm

SPRING SUMMER 2020 13 u f f u ILKA cap cap SONA BASIL visor TWIST one size S20726 S20732 S20729 S20735 crinkle cottoncrinkle crinkle cottoncrinkle cottoncrinkle cottoncrinkle square scarf sizes: 55 - 62 cm sizes: 54 - 60 cm sizes: 54 - 60 cm m f f u m YUJI cap cap NADA visor visor one size S20731 S20724 S20725 S20728 S20734 POPEYE ANOUSH MELCHIOR bucket hat crinkle cottoncrinkle crinkle cottoncrinkle crinkle cottoncrinkle crinkle cottoncrinkle cottoncrinkle sizes: cm 55 - 61 sizes: cm 55 - 61 sizes: cm 55 - 61 sizes: 54 - 60 cm u f u m cap SPACY TERRY JAMES beret S20727 S20723 S20730 S20733 NESSIE cloche

bucket hat crinkle cottoncrinkle crinkle cottoncrinkle crinkle cottoncrinkle crinkle cottoncrinkle

sizes: cm 55 - 61 sizes: cm 55 - 61 sizes: 54 - 60 cm sizes: 54 - 60 cm

SPRING SUMMER 2020 1414 m m u KARL CM219 CM166 CM199 trilby ART UDO ART pork pie panama straw paper panama paper panama PRINZ BODO sizes: cm 55 - 61 sizes: cm 55 - 59 sizes: 55 - 60 cm gentleman’s hat SPRING SUMMER CLASSICS m m m u u u GIL UDO KARL CM169 CM165 CM103 CM198 CM221 CM204 trilby traveller pork pie panama straw panama straw GRAF THEO paper panama parasisol straw parasisol PRINZ BODO ART ALESSIO ART sizes: cm 55 - 61 sizes: cm 55 - 61 sizes: cm 55 - 59 sizes: 56 - 62 cm sizes: 56 - 62 cm sizes: 55 - 60 cm paper panama fine paper panama fine gentleman’s hat gentleman’s hat gentleman’s hat m m m m u m UDO UDO GRAF KARL CM107 CM197 CM102 CM196 CM136 CM220 trilby fedora GRAF RIX traveller panama straw panama straw panama straw GRAF THEO paper panama parasisol straw parasisol sizes: cm 55 - 61 sizes: 56 - 62 cm sizes: 56 - 62 cm sizes: 56 - 62 cm sizes: 56 - 62 cm sizes: 56 - 62 cm paper panama fine gentleman’s hat gentleman’s hat gentleman’s hat u u m u GIL KARL GRAF CM101 CM167 CM123 CM194 trilby traveller PRINZ GIL

panama straw panama straw parasisol straw parasisol

sizes: cm 55 - 61 sizes: cm 55 - 59 sizes: 56 - 62 cm sizes: 55 - 60 cm paper panama fine gentleman’s hat gentleman’s hat

SPRING SUMMER CLASSICS 15 SPRING SUMMER CLASSICS SUMMER SPRING

DUKE LEE KARL GRAF UDO ART GRAF CM222 CM126 CM223 CM224 traveller u trilby u gentleman’s hat m traveller u paper braid paper braid hemp braid hemp braid sizes: 55 - 60 cm sizes: 55 - 61 cm sizes: 56 - 62 cm sizes: 55 - 60 cm

GRAF THEO NORA CM134 CM133 gentleman’s hat u cloche f raffia braid raffia braid sizes: 55 - 61 cm sizes: 55 - 60 cm

GIL BODO FINN TILLY CM171 CM213 CM200 gentleman’s hat u pork pie m canotier u abaca mélé abaca mélé straw braid fine sizes: 55 - 61 cm sizes: 56 - 60 cm sizes: 55 - 59 cm

FRANCO KARL GRAF THEO CM225 CM155 CM154 cloche u trilby u gentleman’s hat m raffia crochet spagat spagat sizes: 56 - 61 cm sizes: 55 - 61 cm sizes: 55 - 61 cm

ART UDO PRINZ ALESSIO CM175 CM226 gentleman’s hat m traveller u spagat spagat sizes: 55 - 60 cm sizes: 55 - 59 cm

RESI THEO DUKE RIX CM210 CM211 gentleman’s hat u fedora u spagat spagat sizes: 55 - 60 cm sizes: 55 - 60 cm

LUC CM156 cap m spagat 16 sizes: 55 - 61 cm 17 f f m m u KORA cap CS074 JAMIE JAMIE OMAR CS052 CS092 cap cap CS094 CS088 shirting one size HIPHOP turban turban turban turban cotton canvas cotton canvas shirting striped sizes: cm 55 - 61 sizes: cm 55 - 61 sizes: 54 - 60 cm sizes: 54 - 60 cm organic cotton f f m m u u JANE KORA cap cap BODE BASIL CS051 CS073 CS091 CS067 CS087 cap cap CS083 JIMMY shirting one size HIPHOP turban turban cotton / jute cotton canvas cotton canvas shirting striped sizes: cm 55 - 61 sizes: cm 55 - 61 sizes: 55 - 60 cm sizes: 54 - 60 cm sizes: 54 - 60 cm organic cotton jersey f f m m m u BASE cap BRAD BASIL OMAR CS072 CS069 CS053 cap cap cap CS090 CS086 CS084 shirting JAMES one size ASHLEY turban turban cotton / jute headband cotton canvas cotton canvas shirting striped sizes: cm 55 - 61 sizes: cm 55 - 61 sizes: cm 56 - 61 sizes: 54 - 60 cm sizes: 54 - 60 cm organic cotton jersey f f u u INGA BASE cap cap CS071 CS089 cap CS085 CS068 MARIA shirting one size POPEYE cloche

cotton canvas cotton canvas

shirting striped sizes: cm 55 - 61 sizes: 55 - 60 cm sizes: 54 - 60 cm

SPRING SUMMER CLASSICS 17 WM06 hat brush hat size: 6 x 9 cm ash wood/ horse u u m u paper paper cap WM05 WM03 CS057 CS097 CS099 cap CS060 JAMES TURBO ADAMO KONRAD paper bag paper rain hat waxed cotton waxed cotton bucket hat cotton eta proof cotton eta proof sizes: cm 55 - 61 sizes: cm 55 - 61 sizes: cm 55 - 61 sizes: cm 55 - 61 foldable hatbox small h: 30 w: cm, 30 d: cm, cm 12 h: 36 w: cm, 40 d: cm, cm 12 f m f f paper paper GINA POSH WM07 WM02 CS055 CS058 CS098 CS096 gift box one size KASPAR cloche cloche rain hat rain hat VERONIKA waxed cotton waxed cotton cotton eta proof cotton eta proof sizes: 55 - 62 cm sizes: 54 cm - 59 sizes: 54 - 60 cm foldable hatbox large h: w: 7 cm, 20 d: cm, 30 cm h: 38 w: cm, 38 d: cm, cm 18 u f paper paper WM01 WM04 CS095 CS093 roll box TERRY MARIA cloche rain hat hatbox round waxed cotton cotton eta proof sizes: cm 55 - 61 sizes: 54 - 60 cm Ø: 45 h: cm, cm 18 Ø: h: cm, 9,5 30 cm

SPRING SUMMER CLASSICS 18 ABACA CRINKLE MÉLÉ COTTON 070 000 210 600 900 970 220 grey black sand olive light blue navy natural

400 140 220 845 910 SINAMAY 400 red ecru natural tobacco ciel STARCHED red 000 950 480 270 935 935 black 600 royal bordeaux camel cobalt cobalt olive 020 970 615 300 970 970 light grey 845 navy sage yellow navy navy tobacco 140 COTTON ETA 845 400 PAPER PANAMA ecru 870 PROOF tobacco red FINE RAFFIA BRAID dark brown 000 100 001 220 black 970 430 white black mottled natural 910 navy orange ciel 200 700 391 285 beige HEMP 460 green gold mottled makeup 970 BRAID terra navy 400 000 PAPER PANAMA RAFFIA CROCHET 340 red black 505 HANDPAINTED INDIGO corn STRAW BRAID rose EXTRA FINE 000 955 600 220 black indigo 505 000 olive natural 540 rose black pink 400 965 850 390 red indigo light 570 140 brown gold 600 aubergine ecru olive 505 970 600 rose SHIRTING 710 210 navy olive 870 mint sand dark brown 000 700 black COTTON 970 green 970 390 CANVAS navy 920 navy gold aqua 100 000 905 white black JUTE blue 970 BRAID 950 SPAGAT navy royal 070 080 000 PAPER PANAMA grey 000 anthra black ZIGZAG black STRAW 970 FABRIC PARQUET navy 000 080 100 200 black anthra 070 140 white beige grey ecru PANAMA STRAW L 020 520 210 825 light grey antique rose 100 210 sand cognac 000 white sand black 610 530 300 850 lime lilac 140 460 yellow brown 100 ecru terra white 905 910 350 950 blue ciel 210 600 yolk royal 220 sand olive natural PARASISOL SHIRTING 400 JUTE STRAW STRIPED 220 905 red INDIGO natural blue PAPER BRAID 000 000/100 955 black black/white 460 indigo 000 305 STRAW FABRIC terra black lemon TWILL 010 100/910 965 silver white/ciel 140 600 indigo light 070 400 ecru olive grey red 020 970/100 light grey navy/white 210 780 LINEN 210 460 sand bottle sand terra 400 100 red white SINAMAY 460 850 220 475 terra brown natural 000 garnet 660 140 black loden ecru 600 970 870 600 olive navy dark brown 020 olive 780 210 light grey bottle sand 905 COTTON PAPER 845 blue JUTE CROCHET 100 tobacco ORGANIC COTTON 300 white 000 JERSEY 000 yellow VISCOSE black black 870 BRAID 000 140 dark brown black 430 ecru 400 200 020 orange red beige light grey 990 071 220 dark blue grey mélé 440 natural 905 870 850 fire blue dark brown brown 400 270 SPAGAT INDIGO red 500 camel WAXED 970 905 cherry 955 COTTON navy blue indigo 440 272 000 fire 505 leopard black COTTON PAPER rose 965 MULTISTRIPE PANAMA indigo light 921 400 200 100 blue mélé 000 550 red beige white black fuchsia SPAGAT LUREX 970 550 430 200 navy 020 690 fuchsia 000 orange beige light grey bronze black PANAMA 630 600 600 STRAW 100 720 kiwi 140 olive olive white emerald ecru 000 black 820 970 970/200 140 780 castoro STRAW navy navy/beige ecru bottle BRAID FINE 100 white 945 000 970/400 400 870 petrol black navy/red red dark brown backcover: ART FAY straw braid extrafine M20118 this page: OTTILIE viscose braid M20151 MÜHLBAUER HAT MAKERS SINCE 1903 Franz-Josefs-Kai 15, 1010 Vienna, Austria Tel +43 (0)1 533 52 69 Fax +43 (0)1 533 52 69 23 [email protected] www.muehlbauer.at Photos: Maria Ziegelböck Artists: Gelatin Layout: Nina Ober