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Volvik Bringing Personality to Golf Color Balls Making Big Splash in Market

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Volvik Bringing Personality to Golf Color Balls Making Big Splash in Market GEORGIAPGA.COM GOLFFOREGEORGIA.COM «« JULY 2013 Volvik bringing personality to golf Color balls making big splash in market By Mike Blum The lone high profile exception was Volvik has 37 international golf ball the pink golf ball of Paula Creamer, an patents, many of them stemming from right colors have long been aspect of her “Pink Panther” persona its new Vista iV, a 4-piece dual core ball associated with golf, with the that is more about branding her and not with a soft outer layer and hard inner advent of color television promoting a particular product. core that has made Volvik a player in the bringing the verdant green of In recent months, however, regular high-performance ball market. AugustaB National and the pastels of viewers of LPGA tournaments on Golf The visibility of Volvik has been raised Georgia native Doug Sanders into the Channel have noticed a growing number by ads on Golf Channel, but the com- homes of golf fans across the country. of tour members playing balls of pany is also making an impact at the Modern golf fans have become various colors, mostly orange and state and local level with its accustomed to Bubba Watson’s pink yellow with the occasional pink and involvement with tourna- driver, Rickie Fowler’s orange outfits even a green or two. ments like the Georgia and Ian Poulter’s blue shoes. But The company behind the expansion of Women’s Open. Volvik has after a brief splash in the 1980s color golf balls on the LPGA Tour is signed on as title sponsor of when orange golf balls enjoyed their Volvik, which is hoping to repeat the the 2013 event, which will be 15 minutes of modest visibility, success in the U.S. that it has enjoyed in played this month at Roswell’s the golf ball has overwhelmingly Asian markets. Brookfield Country Club. remained white. Volvik is making a big push to bring The recent impact Volvik some color to the U.S. golf ball has had on the golf ball market market, and its initial efforts have goes beyond the distinctive been promising. colors that have become The company has been manufacturing increasingly popular on the golf balls for 30 years, but was not intro- LPGA Tour. duced to the American market until this “We are making golf balls fun year’s PGA Merchandise Show. Thanks and bringing personality back to to the success of its color balls, Volvik the golf ball.” Volvik National has risen to second in sales in Korea and Volvik player Erik Flores fourth in Japan. [ See Volvik, page 6 ] Like Us on Facebook Follow Us on Twitter @GolfFOREGeorgia Expand Your Horizons... Earn Your Associate of Science in Golf Management in as Little as 14 Months graduates for a full range of positions in the golf industry. Students acquire knowledge and skills in topics such as golf instruction, golf course operations, golf club fitting and repair, tournament operations, retail management and an opportunity to practice new skills in a real world environment. Keiser University Advantage t YoucancountonKeiserUniversitytohelpyouinyourtransitionfromschoollifetoyournewcareer. OurDepartmentofStudentServiceswillsupportyouinyourjobsearchwithhelpfulservicesincluding counseling,interviewtechniquesandresumeandcoverletterwriting. t KeiserUniversityisaccreditedbytheCommissiononCollegesoftheSouthernAssociationofColleges andSchoolstoaward anddegreesattheassociate,baccalaureate,masters,anddoctorallevels. ContacttheCommissiononCollegesat 1866SouthernLane,Decatur,GA30033or call404-679-4500forquestionsaboutthe accreditationofKeiserUniversity. t Classesstartapproximatelyevery8weeks. t FinancialAidisavailableforthosewhoqualify. t Smallclasssizesprovidesindividualfocused attentionandinteraction. t Newscholarshipopportunitiesforcurrent ClassAPGAandClassA&BLPGAmembers andtheirimmediatefamilies. Call to speak to an Admissions Counselor Today 888-355-4465 or 772-446-8361 www.collegeofgolf.com 2 GOLFFOREGEORGIA.COM JULY 2013 IT ALLALLL COMESCOMES DOWNDOWWN TOTO ATLANTAATLANTA TICKETSTICKETS NOWNOW ON SALESALE ATAT PGATOUR.COM/TTCPGAATTOUR.COM/TTC SEPTEMBERSEPTEMBER 18-22, 20132013 EASTEAST LAKELAKE GOLFGOLF CLUBCLUB | ATLANTA,AATTLANTTAAA, GAGA YOUTHYOUTH 18 AND YOUNGERYOUNGER FREEFREE WITHWITH TICKETEDTICKETED ADULTADULLTT CCOMPLIMENTSOMPLIMENTTTSS OF SSOUTHERNOUTHERN CCOMPANYOMPMPPAANY 2013 JULY GOLFFOREGEORGIA.COM 3 Instruction Fore You 3021 Kalah Place, Marietta, GA 30067 770-933-04GA / 770-953-6638 fax golfforegeorgia.com / [email protected] Send all press releases to: [email protected] PUBLISHER What is a “Flat” wrist? Golf Media, Inc. / John Barrett By Ted Fort EDITOR Mike Blum PGA Director of Instruction body, and creating a vertical motion to v Slightly turned hand WEBSITE/ FACEBOOK/ SOCIAL MEDIA Marietta Golf Center drive a nail. Therefore, the way that you HYPDMedia, Inc. / Ellen Marsau hold the hammer will affect the way the = Slight bend in the wrist at top SOCIAL MEDIA SERVICE & CONTENT wrist cocks. The pictures are The final grip type would be a left hand that Alli Hunt / Ellen Marsau Early in my golf career, I was JUNIOR/COLLEGE GOLF NEWS COORDINATOR from the golfer’s perspective. has the palm facing down or extremely told that my left wrist should Lauren Freeman And, for you to have a better turned to the right. With this grip, the golfer be flat at the top of the swing. SPECIAL PROJECTS COORDINATOR understanding, I’d like for you could see 3 or 4 knuckles. Using the In other words, the back of the Abby Bergquist to try each of these grip hammer to drive the same nail would cause left hand should be in line MARKETING & ADVERTISING types instead of only using considerable bend in the left wrist. National Sales: Ed Bowen/Bowen Group, with the left forearm. It’s not your grip. [email protected] bad advice, but I was not Local & Corporate Sale: John Barrett/Rick Holt, The first grip type is what we w Extremely turned hand = given a grip that would allow [email protected] would call vertical. Some may it. If all strokes required a flat Extremely bent wrist at top ART DIRECTOR Lori Montgomery call it neutral or a one knuckle wrist at the top, then Fred I have great golfers as students that use CREATIVE SERVICES Catalina Montana grip, because only the first knuckle is visible CONTRIBUTORS Couples would be a hacker. Most of us each of these grip types. So, using any of by the golfer. This should be the only grip Ted Fort • Robert Matre • Steve Dinberg would agree that he can play a little. And, if these would be a preference, not a require- type that results in the visually flat wrist at • Ed C. Thompson Photography you are using a video phone, an ipad, or a ment. But, when you choose a grip, you the top. When the hammer moves verti- camera to fix your own swing, it’s impor- need to know the matching position at top. GEORGIA SECTION, cally, away from the nail, the left wrist tant to know the differences. If you don’t know which pictures are com- PGA OF AMERICA OFFICERS remains flat. I’m going to use a series of pictures to patible, you may miss the golf course President Brian Stubbs, PGA / [email protected] help you to find the proper picture for your u Vertical hand instead of missing the fairway. By holding Vice President top, based on the grip type that you use. a club or wooden dowel in front of Mark Mongell, PGA / [email protected] My focus will be on the way the left wrist = Flat wrist at top you and moving it up and down like Secretary Brian Albertson, PGA / [email protected] works. Everyone should agree that an angle The second grip type would be a left hand hammering a nail, you’ll be able to see Honorary President is created between the left arm and the that’s slightly turned to the right. With this the change in the wrist. Then, if you Patrick Richardson, PGA / [email protected] club to create potential energy. We call this grip the golfer may be able to see the have any questions, feel free to contact the cocking of the wrist. For the right second knuckle of the hand. If the hammer me at [email protected] or at CHAPTER PRESIDENTS handed golfer, it’s the same as holding a is moved in the same vertical manner, there fortifiedgolf.com. Central Chapter President Mike Baker, PGA, [email protected] hammer in the left hand, in front of your will be a slight bend in the left wrist. East Chapter President Josh Williams, PGA / [email protected] North Chapter President u Vertical hand v Slightly turned hand w Extremely turned hand Jeff Fraiser, PGA / [email protected] AT- LARGE DIRECTORS Jeff Dunovant, PGA [email protected] Matthew Evans, PGA [email protected] John Godwin, PGA [email protected] Billy Jack, PGA [email protected] Chad O’Dell, PGA [email protected] Bob Stevenson, PGA [email protected] Darin Stinson, PGA [email protected] SENIOR DIVISION President INSIDE THIS ISSUE Steve Barfoot, PGA / [email protected] ASSISTANTS’ DIVISION FEATURES: DEPARTMENTS:DEPARTMENTS: President Bill Fedder, PGA / [email protected] TKGeorgia Open preview . .8 Course feature: Lake Spivey . 16 Executive Director Mike Paull Assistant Executive Director/ Atlanta Open wrap-up . .10 Travel spotlight: Steelwood CC . 24 Junior Golf Director Scott Gordon Tournament Director Pat Day, PGA Skinner qualifies for PGA . .12 Golf FORE Juniors . 26 Operations Manager Eric Wagner Forecast Section Assistant Carrie Ann Byrne July tournament previews . .14 Chip Shots . 28 FOREGeorgia is produced by Golf Media, Inc. English a winner in Memphis . .20 Course reviews: Copyright ©2013 with all rights reserved. Reproduction or use, without permission, Monroe G&CC; CC of Roswell . 30 of editorial or graphic content is prohibited. Parel nearing PGA Tour . .22 Georgia PGA web site: www.georgiapga.com. TK 4 GOLFFOREGEORGIA.COM Got the Winter Blues? GET BACK INTO THE SWING OF THINGS AT BRIDGEMILL! So what are you waiting for? BridgeMill Athletic Club is located off I-575 at Sixes Road. Th e drive is 30 minutes or less from most places near or above the northern I-285 Perimeter.
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