7 GREAT BALLS to choose from

Scratch golfer; high handicapper; or wall liquid center- 70 compression. in between-there's a Stylist golf With Stylist you gel an extra thin, cut- ball which will help each type play resisting cover; new super resilient better-ALL WAYS. thread; a new chemical coating that With Stylist you can offer golfers a stays whiter - longer; every ball choice of a thin wall liquid or preci- X-rayed for trueness - hand com- sion ground steel center-a choice pressed for accuracy. not offered by any other golf ball. With Stylist you have the right ball With Stylist there is a choice of 3 to match any golfer's game-help different compressions-BO, 90 and each one play better-ALL WAYS 100-in both steel and liquid cen- Try 'em yourself and we bet you'll be ters. PLUS the Lady Stylist with thin playing Stylist-regularly.

~~ '\~ SOLD ONLY THRU PRO SHOPS #~

" I, I_P_LY_~_O_U_T_H_G_O_L_F_B_A_L_L_C_O_M_P._._N...;.Y__ WORLD'S LARGEST EXCLUSIVE GOLF 'BALL MANUFACTURERS

• PLYMOUTH MEETING, PENNSYLVANIA

February, 1962 41 and his club officials share the respon- sibility of schooling golfers in what is expected of private club members and in how members can get full value from pro and other club services. Mickey Takes Most Lessons Mickey Wright, top woman pro for 1961, in Dallas between LPGA tourna- ments for study and practice with , told the pros how she plays and gave her opinions on pro in- struction of women. She said she thought she'd had more lessons than any other man or woman pro. These started from Fred Haas, Jr. (2nd from left), who won the first the time she was 11 years old when John- Crescent City "Life Begins at 40" tournament re- ny Bellante began teaching her at La ce?tly, .was awarded with a 1962 Chevrolet Impala. Jolla so she could play with her father. With him, from left are Archie Gonzales, who won Harry Pressler, Harvey Penick and Earl amateur honors in the event; Louis Palermo, tourn- ament committeeman, and Jim Guthrie, pres. of the Stewart, especially, have given her a lot New Orleans GA. of time and help. This pretty and pleasant young woman has her game well organized. She says tea.chi?g women to get the feeling of she has worked on eliminating excess mo- swmgmg the club, a prime necessity for tions. She moves away in one piece, ini- the woman who needs physical "kinder- tiating her swing with her left foot roll- gartening" in golf. ing and pushing at the instep to transfer Pros Command Prestige Market weight to her right foot. Greg Draddy of Izod, Ltd., in talking She makes quite a point of standing about merchandising sportswear in the to the ball with her knees gripped in to ~ro shop, said the pro has the best cap- prevent sway, and with her elbows as t~ve market in merchandising. It's the close together as possible. She has devised ~Ichest, m?st influential, quickest spend- an elastic harness to keep her elbows from mg group in the country in the case of the spreading and often practices with it. The majority of private club members. At gimmick works so well she now has Wil- clubs of lesser prestige and at the pay- son making it and selling it. play courses there are many people who Mickey says she feels the stopping point aspire to be rich leaders. of her left hip, shoulders and hands in Draddy was refreshingly blunt in giv- the backswing, then makes the next check- ~nghis idea o~~he score on pro shop qual- point that of working the right elbow ity merchandising and stirred up some in front of the hip coming down so the policy arguments among the shop mer- hands will get in best position for action. chants. Draddy's cases won most of the Help From Betsy decisions. Mickey related that she has built her He said that the initial impression the swing mechanically and once was serious- potential customer gets when he walks ly disturbed when everything wasn't into a shop settles what the future of the working perfectly. She was put back on pros' business relations and profits are the right track by Betsy Rawls who ad- going to be. Greg urged that the first vised her· to change her attitude: to quit thing pros do when merchandise is re- being a frustrated perfectionist and work- ceived is to ticket it with a price tag. on her short game so she could scramble He said he and his brother, Vincent have gone into many shops wanting to buy mer- if necessary. Too many women are inclined to for- chandise that had been recently received get that scoring is the purpose of the and not yet priced. After pawing around game, Mickey remarked. Women take to for the bills, the pro or assistant often golf for companionship, social status and gave up and guessed at a retail price. It may, or may not, have been correct. to get a change from household duties. Draddy also stressed that the pro dress They come into the game without the well. If he wears anything cheap he athletic attitude and aptitude of the male, gives his customers a license to wear Miss Wright told the Texas pros. She said she'd watched Ernest Jones for hours (Continued on Page 58)

42 Golidom ri't'~f9r.int()cft1atioD on t~e revbl~utionar,~ ,N'EW PLA·N :torGA.RI RENTAL or SALE ~ith;'}a car: (e.2q..ildin~Jgreerpentat fa~f~ry··eile.r~ 12 to 18'" months ;new batteries, new 'pain~~,etc'f ,. .~;~ BEFOR.E YOU BUY ..A.SKFOR SPECIF,ICATI COMPARE WITH LA.HER as follows: GAIR-VAC springs for softteasy riding and'safety (the DREAM RIOE-America's ..·l!:tQe'~t Ride) • Every wearing part ~.UNS IN OIL, incIuding ~UB.O'MAT~CbRIVEt~~I· . • ENCLOSED DRIVE - no. exposed drive belts or chains 06" wid~r tread in,;'the - no danger,of tip-over§ • PLEijTY OF ..ROOMfor six-footers -no. kiddy cart ., Large , a" or 9112" 'soft tires for easy riding and easy 0[1 turf. Also available 12" and 15~/}T;,.R~ TIRES. More powerful batteries, manufactured by LAHER EXCLUSIVE:LYFO~ EL~~ A,.'ttP CARS -190 AMP.- good for 36 - 45 holes. SP.JCERAXLE' and INTERNAL CCgSF;9 BRAKES on each rear wheel • Unitized body- no chance for rattles. AHoy sfe~!:::- pressed channel FRAME • Powerful General Electric motor'-« more power than yo'u'li ever need. SPECIAL BUILT·IN CHARGER. ALSO, EQUIPPED TO CHARGE ,WITH PORTABLE CHARGER •• Every, cart equipped to tow, every other or to tow 5 or 6 at atlme ..:t - no more pushing, pulling, wrecking carts. Gl Hinged Tip-up body for quick service .

• ·ROYA'L=~~~RENIAL.a SAL . COR~; SUBSIDIARY Of lAII,ER $:PRING .., ELEC,[RIC CAR CORR: • . P•.O. 80)(731 2615 MAG OUA"$l'; Canvas, sand and mats constitute the equipment on the Held brothers' six-tee range.

Helds Winterize Their Range- Take It Inside

All that1s required is a room, canvas, sand, mats and enough advertising to bring golfers in

By JO ANN ROGERS What do you do with the golf driving range business in the winter when weather doesn't permit outside play? Bring it indoors, say Eddie and Charlie Held. This is exactly what the Held brothers have done in suburban St. Louis. They operate an outdoor driving range Eddie Held (r), who has been a player and teach- at Manchester and Dietrich Rds. during er for more than 30 years, instructs one of the many the good weather months. But when most golfers who take lessons at Indoor Golf Tee. other operators are putting their pails into mothballs for the winter, the Helds merely pick up and move inside. The In- door Golf Tee has a basement location in the Warson Village Shopping Center at 9921 Manchester Rd., along a major ar- tery of St. Louis suburbs. "Not only is the weather undependable for winter golf in this area," says Eddie Held, "but the courses aren't in playing shape when a balmy day does come

Golfdom " Maybe your golfers just grin when they lift a long wood shot off the fairway onto the green. No The ball that matter. Hat-flippers or grinners - both types are showing satisfaction plus. And satisfaction plus is what sells Super Maxfli golf balls. ..J makes them The satisfaction that a golfer gets from a Maxfli flip their comes straight from this ball's four key features: DISTANCE. No ball gives a golfer greater caps distance than the Super Maxfli. Regularly con- ducted tests prove that there is no longer ball. ... the Super ACCURACY. No ball plays more accurately off every club because no golf ball is built to more Maxfli exacting standards of manufacturing precision. CONSISTENCY. No ball delivers more con- sistent performance than the Super Maxfli. Every Super Maxfli is constructed and tested -' within exceedingly narrow limits of inter- nal compression. Every Super Maxfli plays outstandingly the same! WHITENESS. No ball has a tougher or longer-lasting white finish! Chemically bonded to the ball itself, the Super Maxfli's resilient white armor stays pro-shop white hole after hole.

These are the main points of this year's Super Maxfli advertising - and there will be more Super Maxfli ads in 1962 than ever before! The ads selLand the ball delivers. Keep well-stocked!

~ SOD FIFTH AveNUE NEW YORK '6, N,Y.

Sports Division

February, 1962 45 The Canadian Rockies are the back- drop at Banff Springs as Jack Burke, Jr. putts in a match with Stan Leon- ard, part of which was played in. a driving snow storm. This is one of the episodes in the ll-series "Wonderful World of Golf", sponsored by Shell Oil Co. It is seen every Sunday on CBS TV.

along." Indoor golf not only makes operat- placed 25 feet from the canvas wall. ing a range a year-round business, but it is "We've tried various distances and found a boon to the golfer. It gives him an op- this to be the most successful," Eddie portunity to stay sharp by practising and says. "The ball hits the canvas with a re- taking lessons. sounding thump just as it begins to rise. Keeps His Edge If the mats were more than 25 feet back the ball would hit the ceiling as it rises." Eddie Held, who has won two national titles, says: "I think the best thing about The Indoor Golf Tee offers practice indoor golf is that it allows the player to pails for 75 cents. The Helds sell some retain good muscular reaction. This is golf equipment, most of it clubs on spe- the most important part of the game. Most cial order after the player has been ob- sports are based on reflex action. The served swinging and carefully measured. eyes sum up the situation and then the The Helds are in their fourth season muscles go into action. Very often quick with the Indoor Golf Tee and are en- reflexes make the champion. But golf is thusiastic about its future. "Things like different. The golfer's mind dictates to his this don't start off like a ball of fire," muscles. Reflexes enter into the game to Eddie says, "but catch on slowly." The some extent, but only practice builds up range has been well promoted in news- desirable reaction between mind and paper and direct mail advertising and muscles." every year business has been a little bet- In 1922 Eddie won the first National ter, which is all the Held brothers ask. Public Links tournament ever held. In 1929 he won the Canadian Amateur. He also has won a few local, state and trans- Giffin Named PGA Circuit Mississippi events. Press Representative Conc,entrates on Swing Donald W. Giffin of Pittsburgh has However, Charlie Held is considered been named field sec. for the PGA. He the teacher in the brother team. He has takes over duties formerly performed by been giving lessons for some 30 years. He Jim Gaquin, the new tournament bureau feels the indoor tee is "a terrific medium manager. for teaching." It has the advantage of get- The 33-year old U. of Pittsburgh grad- ting the player to concentrate on per- uate took over his duties, which amount fecting a good swing and balance. He to press rep and publicity director for doesn't worry too much about where the the tournament circuit, early in Jan. Grif- ball goes. Putting is perhaps the weakness fin worked for the United Press in Pitts- of the indoor range although there is a burgh for about two years after graduat- putting mat in the Held emporium. ing from college and, following Army How is the St. Louis range set up? Basic service, went to work for the Pittsburgh items are canvas and sand. Thick canvas Press in 1955. In recent years he had drapes cushion the walls. A bed of sand covered intercollegiate sports and golf for prevents the balls from rebounding wildly. that paper. With the addition of Giffin The Held range has six driving mats the PGA field staff totals six men. '

46 Golfdom Developed in cooperation with Emblem Specifications Committee of The Professional Golfers' Association A totally new kind of club

PGA Hark If Series WITH FIBERGLAS SHAFTS Here are woods and irons with really new features- Features that will create sales. The new Burke Fiberglas Shaft is vibration-free. It has unusual "feel" - definitely aids control and distance. New "Peak Power" design of these PGA Clubs offers 20% more hitting area. Molded insert with 2-way roll provides the finest and most accu- rate hitting area on any clubs today. Available only through Golf Professionals NATIONAL PGA DISTRIBUTORS 160 Essex Street • Newark, Ohio

, February, 1962 47 \\1 am Jimmy Demaret "We all play First FIig ht and this is and steel power center golf balls Doug Sanders, two of the top and First Flight registered three leading money winners swing weight clubs built to on the 1961 golf tour. our personal specifications."

"You, too, can have a set of First Flight, Gary Player or Jimmy Demaret clubs built for you to the specifications of your club professional at no extra cost. Or buy exact duplicates of the clubs used by Doug Sanders on his 1961 tour-they are open stock and popular priced!"

SOLD ONLY IN PRO SHOPS

First Flight Equipment ~a.t'"Y~ CLUBS ~~CLUBS Won These 1961 PGA Co-SponsoredTournaments: MASTERS COLONIAL HOT SPRINGS NEW ORLEANS INTERNATIONAL SUNSHINE EASTERN BEAUMONT UJ&tJg ~ CLUBS CAJUN CLASSIC Being Ready for Tomorrow Calls We have a place in our shop for' every- for Keeping Equipment in Shape thing and everything must be kept in its place. There is a concrete floor in the By FLOYD L. VOSLER, SUPERINTENDENT shop. So that no reel or roller-type Miracle Hill and Cedar Hills Golf Courses machine sits on the concrete I have had Omaha, Nebraska a wooden floor built over the concrete. Being ready for tomorrow is very im- This eliminates the chance of rust. We' portant in our operation. My courses are think machines are like humans; they IS-hole and 9-hole privately owned daily must be cared for properly if they are to fee layouts. Early morning play consti- give the service desired. tutes a big part of our business on both We use a nationally advertised brand weekdays and weekends. So we must get of lubricant. When we purchase a new our work on greens and tees done early piece of equipment we give the model and fast. We must always be ready for number, etc. to the lubrication engineers tomorrow. and take their recommendations on the All mowers and equipment at the end grease and oil to be used. This has elim- of the day's work are cleaned, filled with inated the spending of many dollars for gasoline and oil and checked for possible repairs and labor losses because of break- repairs or adjustments. I take care of the downs. adjustments myself. It is important to know that all mowers are cutting properly We don't think our operation is excep- and at the prescribed height. tional in any way but we follow an es- We follow this routine daily so that tablished equipment maintenance routine, when the course employees arrive for improving it as we go along. This, I be- work in the morning they can start their lieve, will add years of service to equip- assigned jobs without waste of time. This ment. eliminates confusion around the shop and An afterthought: In case of an emer- doesn't interfere with my plans or routine gency I am around to fill in. I think it's if one man is late for work. Tardiness, a good idea to retain the "feel" of the incidentally, isn't permitted very often machines your men operate. It also would and isn't overlooked without an excuse. be good for the waistlines of many supts.

Don't let youP playeps spoil expensive golf shoes. Sell them-

TINGLEY GOLF RUBBERS. • • fop a fipm stance on soggy tupf.

Molded one piece in natural rubber. No plastic or other substitute is used. Worn over ordinary street shoes, they are per- fectly molded rights and lefts and because they stretch, 4 sizes provide a comfortable fit over any type of shoes 6Y2 to 13. Can be instantly washed in- side and out ... dry quickly, Will not cut or mark upper leather of shoes or roll over sole edge as plastic often does. Suggested retail. from $4.25 i.': C1!if. RUBBER CORPORATION Distributed by A. G. Spalding & Bros., Inc. SO. PLAINFIELD 26, N.J. EST. 1896

February, 1962 49 Publish Revised Edition of Musser's Turf Management The USGA has announced publication of the revised edition of "Turf Manage- ment", a 368-page book by Prof. H. Bur- ton Musser. It is published by McGraw Hill. Sponsored by the USGA, this hand- book on course maintenance is designed This is the architect's sketch of the Riverwoods CC to aid green committee chairmen and clubhouse which will be constructed in the River- supts. woods area of Lake County, III. Built into a man- Originally published in 1950, Turf made hill, it will service two 18-hole courses which Management was enthusiastically received will be put in play in April. Riverwoods is said to as the authoritative and practical guide be one of only two country clubs built in the Chi- to greenkeeping. The revised edition in- cago area since around 1940. corporates the vast technical advances made during the past decade. since sometime around 1954 or 1955. The latest developments in turf man- Other leading money winners: Ted agement, including seed qualities and mix- Kroll, $234,000; , $231,000; tures, proper methods of reseeding, and , $205,000; Jack Burke, chemical weed control, are examined in Jr., $201,000; Lloyd Mangrum, $200,000; detail. A new section on disease preven- Art Wall, Jr., $196,000; Bill Casper, Jr., tion and control and use of modern insec- $187,000; , $186,000; Gene ticides offers practical information regard- Littler, $182,000; Mike Souchak, $173,- less of the size of the area to be treated. 000; Jay Hebert, $167,000; Jerry Barber, The volume also contains new information $155,000; Jimmy Demaret, $154,000; and illustrations on modern sod devices Fred Hawkins, $153,000; , and agricultural tools. $152,000; , $150,000; Ken Turf Management embodies the results Venturi, $148,000; , $145,000; of many years of research, experimenta- Marty Furgol, $144,000; Ed Oliver, $138,- tion and practices by experts of the USGA 000; and , $137,000. green section and other scientific agencies. Copies of the publication are available at $10.95 each and can be ordered directly through the USGA, 40 E. 38th Street, CMAA Conference Speakers New York 16, N.Y. Among the persons who will speak at the annual CMAA conference in Miami Beach, Feb. 28-Mar. 3 are: Mary Ann Middlecoff Still Leads PGA Warner, "Menus Worthy of Your Pride"; Money Pack for 1947-61 James C. Taylor, U. of , "How to Pick Brains"; Homer Smith, National Although he has been running hungry Office Equipment Assn., "Office Effi- for the last two years in tournament com- ciency"; Walter Slowinski, CMAA gen- petition, Cary Middlecoff, the Memphis eral counsel, "Legal Aspects of Club Man- dentist, continues as the leading postwar agement"; Gerald Lattin, Cornell Univer- money winner on the PGA circuit. He has sity, "Organizing Your Kitchen"; Lendall compiled around $283,000 in official Kotschevar, "Kitchen Labor Savers"; Don- events for the 1947-61 period, about ald Greenway, National Restaurant Assn., $5,000 more than has earned. "Employee Fringe Benefits"; Bill Gove, In third place is with $268,000 Florida public relations specialist, Key- and right behind him is note speech for the convention; and James with $263,000. Palmer has been a regu- Diamond, Ridgewood (N.].) CC, "Enter- lar performer for seven years as com- tainment Programs." pared to 15 for Snead and Middlecoff and 12 for Ford. A back ailment, how- ever, has curtailed Middlecoff's tourna- Morning Deposits of All Mail ment activity in recent years and Snead Means Better Service hasn't been a fulltime circuit workman

50 Goljdoni