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Introduction As a successful retailer operating your business in the UK you may well be considering expanding overseas. We have worked with many retailers who have done just this and now have growing international store Going International, networks. You will probably already have done your market what every retailer research, developed your business plan and identified locations for your new stores. However, working with clients on exactly these opportunities we needs to know have encountered a few things that are worth thinking about before embarking on your new journey abroad. The four key steps to take when expanding overseas We have developed many technology solutions that help to address specific business requirements as retailers expand. For example, an e-fulfilment solution that enables a successful UK fashion retailer to extend its customer service ethos online, a unique solution to meet European Government retail tax requirements and supporting large scale retail expansions across China. As a result we have put together the following four key steps to help smooth your path ahead. 1. Understand the culture Case study - ERKE 2. Get up to date on local Case study - Trespass 3. Work out the IT Case study - FatFace legislation and taxation If you don’t have experience yourself in the local ERKE, an international sports brand and part of the Outdoor clothing retailer Trespass has opened Connected systems make business sense UK fashion retailer FatFace was planning expansion area, it’s definitely worth employing someone who Chinese HongXing Erke Group, has rolled out outlets in Poland and Slovakia using a specially into the US with five new stores on the East Coast of understands the culture where your new outlets will Eurostop’s multilingual retail management and Understanding the more formal local rules and developed Eurostop solution. Having the right IT systems in place is pivotal to your America. FatFace needed a retail systems provider be located. EPOS till systems in all of its outlets. regulations are a top priority to ensure a smooth start business success. For a retailer expanding overseas, it with international experience to implement a new up in a new country - of particular importance are Every retail transaction in Poland and Slovakia must is particularly important to ensure that you can EPOS system that had to be suitable not only for Having done significant business in Asia over the last We worked closely with ERKE to manage the rollout accounting rules and practices. be recorded in store using a fiscal printer attached maintain a holistic view of how your global business is international trading, but compliant with US state ten years, we can’t place enough importance on and integration of the systems with ERKE’s IT to a till point. The information collected is then performing. tax laws. how having awareness and appreciation of the local infrastructure and management systems. Working It’s worth considering employing a third party made available to government tax inspectors. culture and traditions is important in being able to with ERKE’s IT department we implemented the company and also researching trusted IT vendors Ensuring that you have connected systems across the Fatface chose e-pos touch for use in store at till establish effective global business relationships. EPOS system across 4500 stores and WEB EPOS in a who have proven experience working in that Trespass already uses Eurostop's EPOS system to business and access to relevant business insights is point and each location is fully connected to the further 2500 stores in just four months. country. Our customers are often reassured by record sales data at its tills and is fully integrated key. But what works in the UK may not necessarily be company’s global stock inventory via an estate In order to expand internationally, you really do need working with a familiar UK based name that is also with stock control enabling automatic re-ordering right for your new store locations. manager for companywide reporting. The Eurostop to be able to think globally, and act locally. The last Case study – ANTA Sports able to offer guidance and systems that are for all its stores. Eurostop’s fiscal printing solution system is also connected with FatFace’s existing thing you want is to commit an unintentional but compliant overseas. enables Trespass to use the same EPOS solution Check that your retail system can give you the right ERP system, ensuring seamless stock control locally significant faux-pas that can have a lasting ANTA Sports Products Ltd selected Eurostop’s across Europe whilst complying with the relevant sales and CRM data insights and trends to work between the UK and US. impression on your brand. solutions to support its rapid growth, with an Bear in mind though, that you may even need to legal requirements. effectively with localisation. This means providing the interface to its SAP system. adjust some of your systems and practices to meet information that you need to know to adapt your “The US is an important market for us as we expand We have established offices in Singapore, Shanghai, the local laws, rules and regulations. “As a fast growing business Eurostop has enabled business for the local area. our retail footprint and take FatFace international. Xiamen and Hong Kong to help customers overcome These successes were achieved with our expertise us to have our European and UK operations running We located our first stores on the east coast as we many cultural and regulatory difficulties whilst in retail systems and ensuring that we fully on one retail system. This will help us to manage Look at maximising customer loyalty and sales by identified it as a good fit for the brand, matching expanding into emerging Asian markets. understood the cultural and regulatory issues sales in all our stores, control the supply and using product ranges, promotions and visual store the demographic with our lifestyle clothing ranges.” operating in Asia. movement of stock and enhance our performance merchandising that has been adapted for the local In fact, our two largest customers are the sports across the region.” market. “As a business moving into a new market, we retailer ERKE with 7,000 stores across China and ANTA needed an IT partner with international experience, with over 12,000 stores. Afzal Khushi, Director at Trespass that understood the local tax and trading legislation, and could move fast. Eurostop was the only provider who had a tried and tested solution for the US market advanced enough for our growth plans, and most importantly, could also meet our tight deadlines.” Simon Ratcliffe, Infrastructure Director at FatFace Another example is where a retailer wants to Case study – JulesB A trusted supplier gives confidence Case study – M&S 4. Going that extra mile About Eurostop increase its online presence and attract customers worldwide, but use unified operational systems to Jules B invested in a fully integrated stock Finally, how comfortable are you allowing your IT York Ltd has worked in partnership with M&S since As with all businesses, staff engagement is an all With over 25 years’ experience, Eurostop provides a manage the business, ensuring that the customer management and head office solution from company access to your customer and stock data? 1968 and operates the M&S franchises in Gibraltar important barometer for how things are going - or range of products and services to help retailers of experience is maintained. Eurostop to support its sales operations in store and If you don’t have a trusted IT company to help you, and Marbella, on Spain's Costa del Sol. The two not. Which means it’s important to invest in training. all sizes in the fashion, footwear and lifestyle sectors online. Our e-fulfilment system enables the retailer can your internal IT department handle the necessary stores had been operating on different retail With cultural differences, local staff may not manage their business. Founded by retailers to manage which location is used to source stock changes and implementation? management systems and when they could no understand the reasons why you have certain ways Eurostop demonstrates time and again its deep for online orders, either from branch stock or the longer be maintained, York decided to work with of doing things or have to stick to certain rules. understanding of the issues that retailers face every warehouse, based on criteria set at Head Office. Eurostop to install a single solution. Getting their buy-in and input can keep motivation day. levels up and make for a happy working Jules B benefits from having a view of its live stock Our EPOS and merchandising solution was environment. Eurostop solutions manage EPOS, stock control, position in the warehouse and shops to efficiently delivered under the terms of the new Marks and merchandise, fulfilment, warehouse picking and fulfil web orders and optimise stock turnover. Spencer (M&S) Data Contract for Franchisees. The packing, and footfall. To ensure that retailers get Customers can now find the complete range of stores in Gibraltar and Marbella are now the first the best out of the systems and keep on top of their designer brands from all its stores under one virtual M&S franchises with the technology to send live business, Eurostop provides a range of easy to use roof, with deliveries made across the globe sales data from its tills back to head office. Your next step analysis and reporting tools. Eurostop systems including the UK, Europe and North America. integrate with all the major ERP and e commerce The software is multi-lingual and has a user-friendly Following these four key steps is not an answer to all platforms, providing customers with a truly best in “At Jules B we believe that the experience of interface making it easy for staff to operate on the the challenges you may encounter as you expand class approach.

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