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ROOT, ROOT ROOT FOR THE HOME TEAM Cable's regional sports networks thrie, especially if your local team isn't a bunch of lose » P/GF 28

JUST A LITTLE MORE TIME NAB wants FC to give sma [-market stations more timE for comp_eting their DTV buildout » P/GE 6

FOLD -OUT CHEAT SHEET B &C s special .vall chart of media's interactive players is knowledge -at -a- glance » INSERTINSID_

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Top of the Week June 11, 2001

DIGITAL DEADLINE NAB is seeking extension for rollout in small markets. » 6

POLE CAP Cable industry fights to retain limits on attachment fees. » 7

SYNDIE SLUMP Sweeps ratings were down for Seinfeld, whole court genre. » 10

SYNDIE SHOCKER Media buyers are reportedly set to slash their advertising budgets. » 11

SAG President William Daniels expects to avoid an actors strike.

NO SURE THING It may be

premature to discount the possibility of a strike by the Screen Actors Guild. » 12

THEREBY HANGS A TAILWIND CNN settles with Jack Smith, co- producer COVER STORY of retracted "Valley of Death" story. » 16

4 HOLD THE BELLS AND WHISTLES BIG CABLE NETS AT &T rethinks its set -top strategy. » 18 The five general -entertainment networks are stumbling down the same path the Big Three Winner in attachment -fee battle could have broadcast networks took in the 1980s. » 20 the upper hand in the broadband market.

Programming Washington Airtime 80 Local team National sports ratings may be Indecent air FCC fine for Eminem lyrics Bednarski's Column 19 down, but regional networks are hot. » 28 could chill the climate for content. » 54 B &C Eye 4 Time to fill Syndicators rush to occupy Hang up Bill to deregulate long- distance Broadcast Ratings 38 slots left by departing series. » 34 data service seems unlikely to pass. » 58 Cable Ratings 36 Branding VH1 retools prime time lineup Court TV Prospects brighten for bill to Changing Hands 45 with music -related theme nights. » 36 allow cameras in federal courtrooms. » 58 Classifieds 75 Datebook 59 Business Interactive Media Editorials 82 Facetime 70 Pep talk UPN execl.tives urge affiliates to Blanket license Court is asked to rule on Fates & Fortunes 72 promote the network more. » 44 Webcasters' copyright responsibility. » 60 Fifth Estater 74B Advertising In recess Trial on Gemstars lawsuit against Financial Wrap -Up 16 its IPG competitors is delayed. » 62 Focus 41 Cable view Five top ad -sales execs offer Open Mike 81 their take or the upfront market. » 46 Technology Station Break 40 Extreme winter To boost Olympics ratings, Set -top wars New manufacturers take on Syndication Ratings 39 NBC hypes nontraditional sports. » 52 Motorola and Scientific- Atlanta. » 64 Web Watch 61

Panorama NBC offers 360-degree images for play analysis in NBA Finals. » 68

Broadcasting & Cable /6 -11 -01 3 CABLE PROGRAMMING TNN is Oblivious How can TNN, which already boasts the WWF franchise, contin-

ue to pump up its remade profile? Pick up an all- the -rage reality REGULATION project, for one. TNN has grabbed the pilot for Oblivious from Stone Stanley Entertainment, creator of ABC's The Mole and The SYNDICATION WB's Popstars. In development at Stone Stanley since August of last Do tell year (B &C, Aug. 28), Oblivious is a Candid Camera -like game show Local TV stations must tell satel-

NBC to where people are unknowingly taped in a variety of potentially lite TV companies by July 1 get Access humorous situations. Unwitting contestants will be asked trivia whether they want to negotiate questions, not realizing that it is a contest or that the right answers payment for carriage or assert NBC Enterprises appears close to will earn them prizes. One possible scenario: Someone posing as a their must -carry rights. If they snagging the distribution rights to waiter quizzes diners on food facts. miss the deadline, TV stations Access Hollywood. Sources say the may forfeit their right to be car- strip, produced by NBC Studios but ried in markets where satellite distributed by Warner Bros., should companies are offering local ser- be under the wing of NBC's fledg- vice. According to FCC rules, all ling distribution division by the stations need to declare, even if end month. One clue of this that they already have signed retrans- it's a done deal wheels almost -the mission consent deals with satel- have been in motion April since -is lite companies. The Satellite the NBC O &Os have that just Home Viewer Improvement Act, renewed Warner Bros: Extra through passed by Congress in November May 2005. That was apparently the 1999, allows satellite TV compa- of good move Warner sort -faith nies to offer customers only the Bros. was looking to receive once it major local TV signals per market agreed to release Access Hollywood until the end of this year. But by to NBC. Sources also say the NBC Jan. 1, 2002, they must carry O &Os have renewed Access every TV station in every market Hollywood May At through 2005. they are serving, but only if sta- neither nor press time, Warner Bros. tions actively assert that right. NBC Enterprises was commenting.

ON BOARD AT NAB LIN Television Vice President Paul TRUTH IN ADVERTISING Here's the anticipated new lineup when the Karpowicz will move up to chair the We always like the hint of inspiration in NAB board changes at this week's annual television board. convention literature, so we loved this

summer meeting in Washington: Dispatch Broadcast Group President headline for a panel plucked from the NCTA

David Kennedy, president and COO of Michael Fiorile is expected to become TV preliminary convention agenda this week: Susquehanna Radio Corp., is expected to board vice chairman. "Oh Brother, Where Art Thou? Field service take over from Benedek Broadcasting Federated President John Dille will chair management today." Applause! (And when President Jim Yager as joint -board the radio board, while Hubbard President cable customer service is as good as that chairman. Ginny Morris will likely become vice chair. headline, they won't need the panel.)

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NAB plans to petition FCC ble for all stations to be for more time to complete NAB Joint Board Chairman Jim Yager airing digitally by 2002. digital signal roll -out says that, without a Washington won't be deadline extension, broadcasters will surprised by NAB's By Paige Albiniak require congressional request. FCC Chairman support to complete The NAB board next week is expect- digital build -out. Michael Powell acknowl- ed officially to ask the FCC to extend edged at April's NAB con- the May 2002 build -out deadline for vention that delays are to TV stations in small markets, sources say. be expected but hasn't "I would not be surprised if the board been willing to say he'll took some action regarding the 2002 dead- waive the deadline. House line," says NAB Joint Board Chairman Jim Energy and Commerce Yager. The NAB holds its annual summer Committee Chairman Billy board meeting in Washington next week. Tauzin (R -La.) said months As of May 15, 2001, 195 TV stations are ago that it's a "damn cer- broadcasting in digital in 65 markets, includ- tainty" broadcasters will ing stations in markets as small as Salisbury, miss the deadline. Md., market 162 out of 211. But the FCC the deadline for one year for stations in Digital television issues will probably take counts a total of 1,288 commercial TV sta- markets 75 through 99, two years for sta- up the bulk of broadcasters' time in tions, and the deadline dictates they all must tions in markets 100 and up. Washington next week, including digital be broadcasting digitally by May 2002. The conversion to digital is much more must-cant', cable compatibility and consumer "We're going to do it; we just need a lit- expensive for stations in small markets acceptance of digital television, Yager says. tle more time," says Cullie Tarleton, senior because it costs them as much to convert as "There has to be some kind of plan to get vice president at Bahakel Communications. stations in big markets-anywhere between the digital signals being transmitted by digi- "There's nothing magical about that 2002 $2 million and $4 million -but with much tal broadcast stations on to cable," he stress- date." He would like the FCC to extend smaller profit margins to bankroll the switch. es. "Cable is the gatekeeper to approximate- There also is a shortage of ly two- thirds of viewers in

I equipment, particularly of America. If the FCC does It's a 'dam n certainty' digital towers, and of not want to do it, then we Where we'll be at NCTA crews to build them. broadcaste rs will miss need congressional sup- "Even if our feet are port to get it done." BROADCASTING & CABLE will publish special the de adline. held to the fire on the So far, the FCC has daily editions at Chicago's NCTA convention -Rep. Bi lly Tauzin Tuesday and Wednesday. The special 2002 date, I doubt seri- refused to guarantee tabloid -sized editions will be delivered to ously there are enough cable carriage for digital official convention hotels and available at crews in the country to accommodate all broadcasters, saying only that the law McCormick Place. those needs," Tarleton says. He also points requires cable operators to carry one TV In addition, our Web site, www.broad- out that all his stations have placed orders signal per station, analog or digital. castingcable.com, will be updated frequent- for the necessary equipment, such as trans- Broadcasters also are asking Congress for ly during the three -day show with late - breaking news from the convention hall. mitters, but that equipment makers are legislation that would require TV -set makers Reporters and editors will be in room going to have a tough time filling those to include digital TV tuners in every new set S406A at McCormick Place South. Our phone orders by the deadline. sold so consumers in all markets are ready to is 312 -791 -7069 through 7074. To fax us, Broadcasters have been hinting for the receive high- definition programming as soon call 312 -791 -7080. past several months that it will be impossi- as the networks make it widely available.

6 Broadcasting & Cable /6 -11 -01 TOP OF THE WEEK

ordered the FCC to limit the fees. In 1996, INBRIEF Congress expanded the FCC's authority to cap pole rates charged by any provider of "telecom- munications services," without spelling out EXECUTION TAPING IS exactly what businesses fall under that label. In AN OPEN ISSUE response, the FCC two years later ruled that Whether the execution of Oklahoma City bomber Timothy cable companies are entitled to the price pro- McVeigh would be videotaped tection after they add Internet service. remained an open question at After ruled the court that Internet providers press time. On Friday, federal do not qualify as telecommunications services, officials won a Philadelphia fed- several power companies tried to raise their eral appeals court stay, pending annual per -pole rates from roughly $5 to as further review, of a Pittsburgh much as $40. The FCC and the National Cable judge's order that the execution Television Association appealed the decision, be videotaped. The lower court's order was in response to a Several power and the high court is expected to rule on the companies request by defense lawyers on a tried to raise case next year. In the meantime, the Atlanta separate capital case, hoping to their annual court barred pole owners from jacking up rates er -pole rates use the tape to argue that the er the April pending the Supreme Court ruling. death penalty is cruel and unusu- in.. Depending on how the justices rule, their al punishment. A video camera decision could also be a key factor on other was already scheduled to be at hot issues pending separately before the FCC the execution, transmitting to Oklahoma City, where bombing and the courts, such as whether cable compa- survivors and survivors of victims nies must open their high -speed networks to The price were expected to watch. As of competing Internet providers and whether Friday, McVeigh had forgone landlords must permit any wireless provider to appeal. Appellate hearings were power connect to their facilities. to take place later Friday or of Saturday. McVeigh's lawyers said Ironically, a win on the pole- attachment issue may hurt cable's chances of fighting off Friday that their client, who had Cable fights for caps open -access rules if the justices deem Internet earlier called for his execution to pole- be televised, had no objections on attachment fees; provision to be a telecommunications service, to taping. court case could give winners because that would put the cable high -speed leg up in broadband provision networks under the same antidiscrimination DISCOVERY HEALTH rules as telephone digital -subscriber lines, CHIEF QUITS By Bill McConnell which must be open to all ISPs. The executive shuffle continues at he cable industry is trying to persuade The regulators, represented by the Justice Discovery Networks, where hus- the Supreme Court to preserve caps on Department, argue that all cable pole attach- band- and -wife executives have pole- attachment fees, but much more is ments are subject to price caps regardless of stepped down since March. Dis- covery Health Network's Executive at stake than the size of cable systems' yearly the type of service. The FCC hasn't said how it Vice President and General Manager bills to power and phone companies. Wireless will define cable Internet service yet. Kathy Quattrone resigned Thursday, telecom providers, telephone companies, The FCC also worries that the Atlanta effective at the end of June. landlords and communications -tower owners court's ruling, by arguing that the FCC has no Her husband, Mike Quattrone, all have a stake in the battle and in winning a power to dictate access terms for wireless oper- left Discovery Network in March court decision that will give them the upper ators, will jeopardize additional rules requiring after John Ford was brought in as hand in the market for broadband services. building owners to permit wireless communica- head of Discovery's content group. Discovery Health Vice President of At issue is an April 2000 federal appeals tions providers to connect to their properties. Production Donald Thomm has court ruling that eliminates pole- attachment The wireless industry, of course, has come stepped in as interim general price caps when cable companies add high- down on the FCC's side. Building and tower manager. speed Internet service to their traditional owners are asking the court to strike down the Quattrone said only that she is video- programming offering. FCC rules claiming they pose a threat to pri- leaving to relocate permanently to

The cable industry has enjoyed caps on pole - vate- property rights. "The commission has no Maryland's Eastern Shore and attachment costs since 1978, when Congress authority over entities that are not engaged wouldn't comment further.

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INBRIEF directly in the provision of telecommunica- Managers Alliance wrote last week. tions services," wrote attorneys for the Real Finally, the telephone industry is getting in Access Alliance, a coalition of landlords, the fight, ostensibly on the side of the cable 3COM SHUTS CABLE investment trusts, homebuilders and other industry. But a dose look at its arguments sug- MODEMS LINE real-estate - related organizations. gests it is actually trying to convince the court Battered networking company Owners of communications towers and to define cable Internet as a telecommunica- 3Com is halting production of its other types of antennae also are attacking the tions service and force the industry to provide cable modem line, blaming "an FCC's application of pole caps to wireless ser- open access to ISPs just as telephone DSL industrywide glut of consumer vices, fearing cable and DSL modems that has they will be forced to cut their providers are required to do. "Cable operators driven down prices and margins." own fees to stay competitive. "There is a high- have a measurable and unfair advantage in Slow volume and hot competition ly competitive market devoted to siting wire- competition for customers," wrote the U.S. have driven gross margins on less equipment," the Site Owners and Telecom Association and Verizon last week. cable modems to as low as 10 %, and wholesale prices have fallen from $200 or so to about $130 and, in some cases, less than $100. Research firm Gartner A sweeping slump Dataquest says 3Com is the sec- ond- largest cable modem manu- Seinfeld and syndie court shows suffer May ratings drop facturer, behind Motorola Broadband, but still couldn't see By Susanne Ault fall 2002 development slates. And May didn't profits in the near term. Sales for Few syndicated series flexed their mus- help. All the veterans -Judge Joe Brown (3.3, the quarter ended this month will cles during the most recent May sweeps, down 11 %), Divorce Court (2.6, down 10 %), be $450 million to $475 million, including such usual heavyweights as Judge Greg Mathis (2.0, down 9 %), People's the company said, far lower than Seinfeld and the entire court genre. Court (1.8, down 25 %) and already canceled the $550 million to $600 million predicted three months ago. Columbia TriStar's Seinfeld may be losing its Judge Mills Lane (1.4, down 30 %)- suffered. audience, literally. Viewers are apparently strug- Advertisers oncethought court was hot FOX LETS AFFILIATES gling to find it since it's on 43 new stations for its because "it was priced cheap. And you didn't SHIFT KIDS BLOCK second syndication cycle. And with have to worry about editorial content like you After months of talks, Fox plans Paramount's drooping Judge Judy, the do with the Jerry Springers of the world," says to let its affiliates shift the net- problem could be a case of viewers get- Nass, pointing out that otherwise attractive work's afternoon kids- program- ting lost among this season's five rookie shows like Entertainment Tonight were ming block up one hour to 2 -4 entries. But analysts aren't burying too pricey. "But we're p.m. But there's a price: Stations considered will give back additional ad Seinfeld, which hit a 4.1 Nielsen house- in an environment where adver- inventory (details yet to be hold score, down 24% from May tising dollars are soft. So adver- determined). The shift takes 2000 or Judge Judy (5.7, down 12 %). tisers, instead of rushing to the effect this fall. Sources also say Seinfeld is behind Friends (5.3, judge shows, will say, 'Hey, I'll that the network has told sta- down 7 %) and Frasier (4.9, offer [ET] the same price I paid tions that, if Fox Family flat), and, while TN Media's for the court shows, and I'll bet Worldwide is sold (it's currently Howard Nass, senior vice you they'll take it!'" on the block), the kids block will be jettisoned altogether. president and director of local broadcast, Judge shows weren't the only victims of Affiliates would welcome the still considers it "a pretty good sitcom," he May. Many talk series dropped just as far from move because the kids business notes: "It's losing its luster, it's been out a their May 2000 levels, induding The Rosie is terrible and does not fit well long time now" But Blair TV's Garnett O'Donnell Show (2.9, down 22 %), Sally with the rest of their schedules, Losak predicts Seinfeld, which debuted in (2.1, down 28 %) and Jenny (2.0, targeted to adult audiences. If syndication in 1995, will rebound "when down 13 %). However, Live with the kid's block does go away, viewer habits are re- established. I think Regis and Kelly (3.7, up 3 %) and though, Fox has the option to Seinfeld will have a nice long history." Montell (3.0, unchanged) held steady. program the time period for eight years, and network officials However, the outlook isn't as Top talkers slightly edging down, but Seinfeld s cored a 4.1 confirm that they want to devel- sunny for the judges -for proof, look Nielsen household less dramatically, were Oprah (5.9, op adult programming for it. at the fact that no court- related series rating, d own 24% down 8 %), Jerry Springer (3.5, down from la st year's have so far surfaced on syndicators' May s weeps. 8 %) and Maury (3.3, down 8 %).

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Dire predictions of sharply year's pool of syndication trimmed market shock dollars by 6 %. "That media sellers and buyers won't decimate the mar- ket," said Marc Hirsch, By Steve McClellan president, Paramount Everybod knows the advertising mar- Advertiser Services. ket is tanking in just about all sectors. Hirsch, one of the But is it really possible that syndica- biggest sellers of syndica- tion dollars might be off by half -or rough- tion ad time, is holding ly $1.2 billion -in the coming season? out for an up market. That's what people were asking last "Everybody is waiting to week in the wake of comments made a cou- see where the market- ple of weeks earlier by John Muszynski, place is," he said. chief investment officer for Chicago -based Ultimately, that sign will media buyer Starcom. Muszynski told a come from the networks, group of investors that the syndication and his view is that they budgets of his clients (including Philip will demonstrate it's an Morris, Sara Lee and Kellogg) would be up market. "The buyers Starcom's John Muszynski says his clients wilt be spending half of down 50% for the coming season. what they did last year on syndication advertising. have been talking about a Even other media buyers were stunned soft market. They need by the magnitude of the falloff in syndica- commission. So it's not in the agencies' confirmation from the networks that it's tion ad dollars at Starcom, which interest to spend less. not a down market," he added, "and I Muszynski said has (or had) about 12% of Jon Mandel, co- managing director at think they'll be prepared to buy syndica- the overall spending in the sector. "That MediaCom, another big player in syndica- tion up as well." was the most shocking number I've read so tion (and network and cable), said overall Spengler responded: "No chance. Talk is far this year," said Tim Spengler, executive TV budgets at his shop are down between cheap, and we can both position. But when vice president, director of national broad- 20% and 25 %. It's diffi- I talked to Marc's guys cast for Los Angeles -based Initiative cult, he maintained, to and I said we're off in Media, which, like Starcom, is among the break out syndication per 'Some of our clients every category, they said top buyers of syndication ad time. se: "We don't plan syndi- aren't coming back at we don't see that. But Spengler said that spending among his cation, cable or network when I asked what cate- all; a lot are down. clients will be down for syndication (as well separately. We just plan gories were up, they didn't as network and cable) and that the declines television." That's true for haven't anything to say." are double -digit but not anywhere near the The way MediaCom network, syndication Garnett Losak, vice 50% level. Generally speaking, TV budgets figures it, "syndication is president of program- and cable: are down closer to 15 %, maybe a little just as good as network, ming at Petty Media more, he claimed. which is just as good as -Tim Spengler, Initiative Media Corp., says that the sense "Our budgets are going to be off in all cable," said Mandel. "We she gets from syndicators dayparts," he said. "Which is not good play the price -value relationships and move is that the market will be down, not up. news for us, or John [ Muszynski] for that money between them" right up until the "Everybody is very tentative," she said. matter. It's not something we're happy deals are done. So while TV overall will be "One syndicator told me that, if their show about, but is sort of a fact of the market- down, at his shop anyway, syndication does not go forward, it won't be because he place, and pricing is going to have to reflect could conceivably be up. "It could be if hasn't cleared the show." The syndicator that for our clients." In part, agencies get they're smart about where the market is didn't finish the thought out loud. He did- paid commissions on the dollar amount of and cable is stupid or vice versa." n't have to. "I knew what he meant," said advertising they place for a client. The more By Muszynski's estimate, Starcom's decline Losak. "It won't go forward because they money they place for a client, the higher the in syndication spending will by itself drop this don't have any barter revenue."

Broadcasting & Cable /6 -11 -01 11 1 TOP OF THE WEEK

INBRIEF

LIFETIME'S NEW BRAND Bill Brand has been named AMERICAN FEDERATION OF TELEVISION senior vice president of reality programming at Lifetime AND RADIO ARTISTS Television. Previously VH1's vice president of programming and NEW YORK LOCAL production, Brand will now over- see such programs as Intimate Portrait, the upcoming WomenDocs and Beyond Chance.

KARMAZIN'S BIG PLANS FOR LOCAL SALES Viacom President Mel Karmazin intends to take cross -platform ad - - sales, through its Viacom -plus unit, to the local level. Speaking Screen Actors Guild President William Daniels stressed at a press conference last month that at a Deutsche Banc Alex. Brown SAG and AFTRA together are negotiating with the studios and networks. conference in New York, he said he would meet with the heads of Viacom subsidiaries Infinity Broadcasting and CBS Television Stations to discuss packaging Down wire TV the radio, and to outdoor advertising in local markets. While some see a slam dunk, The recent $300 million Procter which together are negotiating with the stu- SAG -AFTRA & Gamble cross -platform ad deal, the pact with dios and networks, held a press conference he said, will look "small" in com- producers remains to be OK'd last month to stress that fact. parison to the company's total And with the Writer's Guild negotiations revenue from cross -platform sales By Joe Schlosser over and positive vibes coming out of SAG for 2001. Viacom -plus has hired Ile Screen Actors Guild's contract and AFTRA headquarters, the broadcast net- Lisa Kraynak as vice president of to an marketing. renewal with major Hollywood studios works and studios have gone back and networks is expected to be a slam almost business -as -usual mentality. ANSTROM JOINS dunk, with a new three -year But with only two and half COMCAST BOARD pact likely to be signed 'The parties started weeks until the SAG -AFTRA MSO Comcast Corp. named before the June 30 deadline. deadline, it might be a little Weather Channel CEO Decker But the Lakers were pretty far apart ... premature to discount the Anstrom to its board of directors. expected to sweep the NBA and haven't spent possibility of a strike in The former president of the NCTA Finals, and Los Angeles Hollywood. and soon -to -be president of a lot of time Weather Channel owner Landmark learned last week that wasn't "The more that we hear since: Communications will serve as an going to happen. Likewise, together that this deal is going to be a outside director. the SAG snag remains until -a uni on executive slam dunk, the more that it a new contract is signed, causes the likelihood for it PBS MOVES MASTERPIECE sealed and delivered. not to be just that," says one executive dose to THEATRE TO MONDAYS When the Writers Guild of America signed the negotiations. "Actually the parties started PBS plans a major schedule over- its new deal with the Alliance of Motion pretty far apart, not that that's not expected. haul, including the shift of Picture & Television Producers in early May, Quite honestly they haven't spent a lot of time Masterpiece Theatre from Sunday nights to Mondays at 9 p.m. The Screen Actors Guild President William together since they started. It's not a done deal marquee PBS series has aired on Daniels made it dear that he, too, expected to by any stretch." Sundays for 30 years. avoid a strike. In fact, SAG and the American The two sides have been meeting sporadi- Federation of Television & Radio Artists, cally at the AMPTP's Encino, Calif., head-

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quarters since mid -May and started again last week after a 12 -day hiatus. "It'll probably come down to the wire A deal ends a war just as the WGA's did," says another exec- Tailwind co- producer Jack utive dose to the negotiations. "I think correspondent Peter Amen, whose role in that's the quote -unquote reality. If [SAG] Smith reaches a settlement the story was limited to narrating and some came away with a contract early, some with CNN over dismissal reporting, was another Tailwind casualty members might think that the representa- and left the network following an initial rep- tives are not fighting for everything they By Dan Trigoboff rimand and later a negotiated settlement. can. So it wouldn't surprise me if it goes ack Smith, co- producer of the infa- Smith and Oliver, now a law student, lost down to the wire or a little beyond." mous "Valley of Death" story that their jobs after the Operation Tailwind launched and virtually sank CNN's story brought criticism from the military, synergistic Newsstand efforts and led to and a report from renowned First 'We've always maintained that Smith's firing, last week called his settle- Amendment attorney Floyd Abrams com- we want to come away from ment with the network -exactly three years missioned by the network concluded that this without a work stoppage: after the story aired "a down payment on the story was not sufficiently supported. the restoration of my reputation." The 1998 "Valley of Death" story alleged -an SAG spokesman Neither Smith, who currently teaches in that, during the Vietnam War, the U.S. mil- two Chicago -area colleges, nor his attorney itary took covert action against American Both the studios and unions have vowed Roger Simmons would disclose the defectors that included the use of nerve gas. to keep the negotiations out of the press amount, but they described the settlement The story was quickly attacked as untrue by and are working under a media blackout. A as "substantial." Simmons, who represent- current and past defense personnel. SAG spokesman would only say, "We've ed Smith's co- producer April Oliver in an Both Oliver and Smith maintain that always maintained that we want to come earlier, similar suit against CNN, said, "It their story was well -reported and accurate away from this without a work stoppage." will make Jack's life a great deal easier." and that CNN's mistake was to retract it. A spokesman for the AMPTP declined Both Oliver and Smith claimed wrongful They have also been critical of Abrams' comment. termination, tortious interference and report, particularly for its input from a Meanwhile, last week, a month after defamation. CNN confirmed the settle- CNN lawyer who had helped vet their story. heading off a potential strike of their own, ment but would not comment further. The controversy damaged CNN's the WGAs members voted overwhelming- Oliver has not commented on the attempt at synergy among its news network ly to approve a new three -year contract amount of her settlement, but it has been and owner Time-Warner's magazine prop- with the AMPTP. Of the 4,000 votes cast, estimated in the low seven -figure range. erties and brought damage as well to the 92% of WGA members favored the new CNN has settled or won dismissal on sever- term of then -CNN U.S. President Rick deal. al of the myriad Tailwind daims. Famed war Kaplan.

16 Broadcasting & Cable /6-11 -01 the season o

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By Michael Grotticelli ROLE Atter announcing grand plans for interactivity on its cable systems two years ago, AT &T's Broadband division has decided to deploy only those features that customers want most. What In addition to supplying you with the components you need some want, according to company officials, to make your VOD launch successful, DIVAS solutions come is video -on -demand (VOD), interactivity to play games alone and stock tickers and with a secret ingredient: exceptional people who know how to weather data scrolled across the bottom of integrate it all. the screen. Those MSO's who have already deployed our products and The nation's largest cable operator has asked Microsoft, which had invested $5 bil- services find our operations personnel to be the best lion to get its software deployed in as many they've ever worked THE DIVA DIFFERENCE as 10 million set -tops, to rethink its software with. In fact, they call Engineering Support and Installation Services: strategy and develop a simpler interface our people and support Network Operations Center 24x7 with less functionality. It has also turned to Network Design and Traffic Engineering Liberate Technologies to create applications phenomenal. Launch Management like personal video recorders (PVR). Space and Power Planning If that's the kind of Billing and 3rd Party Integration AT&T is now giving both companies "a support you'd like, Training: broader canvas," said a spokeswoman. "Train the Trainer" Programs Instead of deploying the Motorola DCT- give us call. It's the kind Headend Technical Training 5000 in selected markets, AT &T will con- Customer Support Training of support you'll get tinue to build -out DCT-2000 boxes. from DIVA. The company is also working with Motorola to develop "an enhanced basic set -top box," which would include more functionality than the DCT-2000 and inte- grate PVR features. A Motorola spokesman DIVA also said the two companies have discussed a mid -range box that "falls between the DCT- The Leader in VOL) Solutions 2000 and DCT-5000, in terms of internal www.divatv.com capability" No time frame was given for (650) 779-3000 when such a box would be available.

18 Broadcasting & Cable /6 -11 -01 EDITOR P.J. Bednarski

Branding a perception Image- making creates a sum that is a lot larger than the parts

Never once have I gone home, plopped on the couch and says, broadened so much it dis- parody, but, when Saturday declared, "I'm going to settle in for a night of CBS." Or enfranchised the guys and did- Night Live lampoons Lifetime,

NBC, ABC, Fox or The WB . (Truthfully, I have said that n't pull in a new crowd. "Their it makes Haskins happy. It about UPN. There was a time when you had to gird up audience said, 'Hey, this isn't means the network is well- to do that, and, sometimes, there still is.) what I'm used to.'" enough established that every- But that's the idea with cable, I guess, and that's the glory of, So branding creates the body understands what it does. that's the story of, branding. image from which all things, or That translates into women's It's a word I loathe and simultaneously a concept that's fascinat- not much at all, can spring. It's using Lifetime as the network ing. Branding: The word is a branding ploy itself. It's language that's pretty true that, while some- they start with every night, even just too puffed up, and a lot of older television executives spit it out body might actually choose to if they don't know why and the way you might if you were forced to call a janitor a sanitary engi- watch MTV for a specific rea- even if they don't actually stay neer. son, it's just as likely they'll go there. In a landscape of a jillion As strategy, branding seems to be the best way to make the sum there because they know what cable networks, a strong identi- much larger than its parts. For most of television's existence, the to expect. Ditto with every- ty doesn't hurt. mantra was "People watch programs, not networks." Branding begs to thing from E! (bikinis taken Haskins formerly worked at turn that philosophy on its head, and that's a lucky thing for the cable seriously here) to History Procter & Gamble, which industry, which has far more networks on its hands than it does hits. It's not what's on. It's what you think is on.

"That's the dirty little secret bad as television was for much (Hitler). Even if that's not knows a thing or two about of branding," says Rick of the last four decades. what's on, it's what I think is branding, and he has authored Haskins, the executive vice Branding means you don't on. That's branding. Brand Yourself How to Create president of branding for have to notice. But if you start messing an Identity for a Brilliant Lifetime, a thoughtful fellow I don't know how that fits with it, bad things happen. Career who somehow takes all this into me watching it, however. I Haskins these days is watching Thinking about that the seriously and humorously, too. may feel good about TV Land, the Gap try to re- establish a other day, I could think of only "With effective branding, weak but, at the end of the day (or brand. It has lost its way by one truly defined kind of shows become stronger, and actually at 8 o'clock Eastern), losing its niche: cheap, casual "brand" person: A Mafia hit - strong shows become domi- TV Land's Emergency reruns are clothing. Likewise, Haskins man is something I understand nant. Sometimes, you can get still just as bad as they were the thinks, you can dilute brands intuitively. away with schlock." (Not at first time around. so that what was once exclu- My mob mentality got me to Lifetime, he's quick to add.) Haskins would tell you that, sive becomes mundane. That, thinking about HBO, home of Truth is, branding often once a product -or a net- he believes, is the problem The Sopranos. That's a network dresses up incredibly ordinary work -gets the "consumer budding for Starbucks, with where branding is perfectly stuff. Take Nick at Nite or TV vote of confidence," it's actual- one on every comer. married to content. When it Land. These are fun cable net- ly possible to fall off the mark At Lifetime, the stereotypi- boasts, "It's not TV. It's HBO," works, but, from the time Rich occasionally as long as the cal joke is that it's the place for I hate the conceit, but I concede Cronin ran those channels, the brand managers don't destroy victim movies in which ordi- the point: It's got the brand. part everybody liked was the the bond. That happened a few nary women survive extraordi- "Your Television Heritage" years ago with Fox, which nary horrors. The classic Life- Bednarski may be reached at promotion. The programs, established a solid male 18 -to- time movie is something like [email protected] or well, most of them are just as 34 niche and then, Haskins Sudden Terror. It is the stuff of 212- 337 -6965

Broadcasting & Cable /6 -11 -01 19 COVERSTORY 'The five blind mice know

they've got a problem....

They have to find a way out of the maze. The original three blind mice didn't know what trouble they were in.'

-Tim Brooks, Lifetime

Nielsen counts the basic -cable network in first place. And if Lifetime wins for the entire year, Black plans to give everyone an additional week off. One problem. Lifetime didn't do it all on its own. Its ranking came at least in part because other once -dominant cable networks are falling. For exam- ple, after consistently topping the widely followed quarterly Nielsen rat- ings with a 2.4 to 2.6 prime time rat- ing, in the past year USA Network has slid dramatically down to a 1.9. That was just enough of a fall for Lifetime to storm into first place and secure bragging rights for at least a few months. USA isn't alone. Indeed, despite cable's steady growth in total viewership, the gen- eral- entertainment networks have not shown appreciable ratings growth over the past five years. USA, TNT and TBS are than down in the most recent quarterly ratings. two years after her FX is up a tenth of a ratings point, and arrival at the women's cable network, TNN is a little stronger, owing to its new CEO Carole Black toasted her staff with World Wrestling Federation shows. finishing first in the champagne and chocolate- covered straw- The decline of the broadcast networks cable Nielsens was a berries the day the final Nielsen tallies for was captured perfectly in the seminal 1991 huge event at Life- the first quarter came out in April. "This is work on the TV industry, Three Blind Mice. time Television. For the way women celebrate," she said. Reporter Ken Auletta, now with The New the first tine in its his- Black laid out an incentive policy for the Yorker, spent five years looking at the broad- tory, the women's net- whole company. Staffers would get a half- cast networks that dominated TV, starting in work beat out every day off each time Lifetime finishes in first 1986 when all three -ABC, NBC and fill other basic -cable net- for an entire month. They'll get an addi- CBS-abruptly changed hands and the new work in prime time household ratings. Less tional full day off each quarter for which owners realized that the networks weren't as

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Now younger, mid -sized cable networks eat away at the broad cable networks' Flatliners base, just as USA and TBS once feasted on broadcasters. The general- entertainment cable networks have been rather stalled out in the prime time Morgan Stanley media analyst Richard Nielsen ratings for years. TNN's up, but only after new owner Viacom snatched the WWF away from USA. Bilotti has been hammering home the 3.0 hazards facing the big cable entertain- ment networks for the next several months. "I think they have the same 2.5 problem the broadcast networks did, a constantly eroding audience," Bilotti said. "I think the single biggest issue in cable is 2.0 the fragmentation of the audience ratings over time." 1.5 Said Barry Diller, chairman of USA Networks: "It makes everything more challenging, How do you create new 1.0 things in a world where it's hard to gener- ate new interests and all the broad or even narrow franchises are gone ?" I 0.5 1 1 l 0 t0 LO N CO OJ CO T M M M O 0 0 rn 01 o+ orn rn rn rn rn of rn o o 0 ó New USA Network President Doug O O ó ó ó á ó ó O O O O O O O O O 0 O O O N Q N M Q Q N r7 Q Herzog contended that he's "not in the same business the broadcast networks Average rating NI USA TNT ISM are," largely because he has a second Source: Nielsen Media; Morgan Stanley; Wilofsky Gruen TBS TNN source of revenue: license fees from cable operators. He agreed, however, given the ratings trends, that "we would be remiss invincible as media executives had deluded broadcast networks. It's just that it's not in looking across the street at the trials themselves into thinking. the big entertainment networks getting the and tribulations of the broadcast net- Now, in the the made -for-cable adapta- eyeballs; it's the boutique upstarts like works and not take notes." tion, that book might be called Five Blind HGTV, Court, Turner's own Cartoon Most of the mature networks are in a Mice. Those are the five broad entertain- Network and others that are ramping up. scramble, installing new management and ment networks -USA, TNT, TBS, FX and During some quarters, the whipping out new branding TNN-that try to attract broad audiences, general cable networks may campaigns to convince view- much like the big broadcast networks. be up, but they tend to ers, advertisers and maybe Except advertisers won't pay as much come right back down. themselves that their chan- for those broad cable audiences. They Like a lot of what's on nels are something other prefer to pay premium prices for either those cable networks, this than general- entertainment big -audience delivery at NBC or hard -to- episode seems like a repeat. networks. reach niches at places like MTV. Some industry and Wall TNT this week is repack-

"The five blind mice know they've got Street executives first saw Morgan Stanley's Richard aging itself as the home for a problem," said Lifetime's Senior Vice vulnerabilities more than a Bilotti believes "the biggest dramatic series, movies and, issue in cable is the President of Research Tim Brooks, a for- decade ago, when the Big fragmentation of the somehow, NASCAR races, mer USA Network and former NBC Three broadcast networks audience ratings over time." touting the slogan "We executive. "They have to find a way out of saw their core franchises know drama." TBS is trying the maze. The original three blind mice get nibbled away by startup cable net- to position itself as a network for guys. didn't know what trouble they were in." works and by the then -new Fox Network. TNN, after shedding the last remnants of At the same time, the broadcast networks a redneck image left over from its two ERODING THE BASE faced an endless spiral of escalating costs decades as The Nashville Network, is Cable as a whole has continued to grow, as they paid more and more for programs now calling itself The National Network. steadily stealing audiences from the they prayed would hold their audiences. The network declares that it is a pop-

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And household ratings points, which divide viewership by a cable network's Portfolio managers distribution universe, doesn't account for, say, a fall -off in undesirable 50 -plus view- As the biggest TV companies start more cable networks, they squeeze out some gains in ers in favor of 20-year -olds. prime time household ratings. Except for NBC, the big media conglomerates' cable groups The other problem with falling ratings have generally offset their sliding broadcast ratings. is that they neutralize the gains in actual Combined basic -cable network ratings viewers that come with wider DBS distri- 1996 1997 1998 1999 2000 Growth* bution. (A 1.0 rating is 1% of whatever

Viacom /MTV Nets 2.8 3.1 3.5 3.8 3.7 6.8% distribution a cable network has at that

Fox Cable 1.1 1.1 1.3 1.1 1.3 5.5% point in time.)

Time Warner /TBS 4.2 4.7 4.7 4.8 4.6 2.6% Brad Siegel, president of TBS' enter- tainment networks, contends that looking Disney Cable 1.3 1.3 1.5 1.6 1.4 1.8% at his networks' schedule gives an inaccu- NBC Cable 0.4 0.3 0.4 0.5 0.4 1.6 °lo rate picture of the health of TNT and *Annualized TBS. For example, TNT walked away Combined broadcast /cable network ratings from the NFL, and both networks dumped World Wrestling 1996 1997 1998 1999 2000 Growth* Championship programming, which was still their high- NBC /NBC Cable 12.7 10 9.3 8.7 8.3 -10.1% est -rated programming even after sliding Fox /Fox Cable 5.3 5.5 5.6 5.2 5 -1.8% from a 6.0 rating in 1996 -97 to a 2.0 in Disney /ABC 10.4 9.5 9 8.9 10 -0.9% recent months. And ratings for NBA AOL /WB /TBS 4.8 5.7 6 6.2 5.9 5.6% games have hurt anyone carrying the Viacom /CBS 12.4 12.7 12.9 13 12.5 0.2% league's games. *Annualized The conventional series and movies on Source: Nielsen Media; Morgan Stanley; Wilotsky Gruen which the networks are not investing their money are doing far better. Siegel is par- ticularly happy that there is now an culture network, which is somehow com- AOL Time Warner fattened the port- expensive move to buy Hollywood pletely different from a general- entertain- folio of The WB Network chief Jamie movies in the window that traditionally ment network. Kellner by adding Turner Broadcasting belonged to broadcast networks, instead

"Our goal is to get TNN differentiated System, which includes TNT and TBS. of waiting five or seven years for the basic - from a general -entertainment network," USA Networks Inc. tapped ex -MTV and cable window. "We have made a con- said MTV Networks Chairman Tom Comedy Central whiz Herzog. And MTV scious choice to shift away from some of Freston, who was put in charge of the net- Networks assigned Nickelodeon execu- the sports programming that was driving work when his parent company, Viacom tive Diane Robina to awaken TNN from ratings," he said. Inc., bought CBS. "We don't want to be its long slumber by throwing money into spoken of in the same breath as TNT and entertainment programming. GOING TO THE BOUTIQUES USA." That may be tough when TNN's The exception is FX, which, if any- However, one advertising researcher said big programming moves have been deals thing, is broadening rather than narrow- that TNT and TBS have been flat in their for wrestling, Star Trek and Baywatch ing its target. After programming heavily adults 18 -49 ratings over the past five reruns, off-CBS drama CSI and movies. to men with series like raunchy Baywatch years. And to ignore the networks' sports parody Son of the Beach, the network has programs is somewhat like a stockbroker UNDER NEW MANAGEMENT a slate of off-network series coming that in 2001 asking a client to ignore all of the It's no accident that four out of the five skew heavily toward women, including Internet stocks in the portfolio that were general -entertainment networks have Ally McBeal and Buffy the Vampire Slayer. so highly touted a couple years before. shifted management. Just about all of Network executives counter that The key difference between the broad- them are scrambling to adjust their there's no problem. Household ratings cast networks of the late 1980s and matur- approach so that they somehow look can reflect some broad viewership trends, ing cable networks is profits. The Big more like a niche network than a broad but advertisers don't buy household rat- Three started posting losses as they fell broadcast channel. ings; they buy eyeballs of a certain demo. from 75% of the prime time audience in

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ment networks have Channel is up 80 %, and MTV and TLC dropped at the same rate are up 50 %. as the broadcasters, about But about a third of the ratings growth 4% per year. is coming from startups, the boutiques of TNT's ratings were cable. Bilotti's data shows that networks 30% lower in the first either too young or small to get Nielsen quarter than in the same ratings in 1996 now get 20% of cable's period five years ago, prime time viewers. That includes net- falling from a 2.0 to a 1.4. works like HGTV, Animal Planet and USA, for all its recent History Channel. post -wrestling problems, "This is basically the endgame for the did a little better, off 27%, big networks," Bilotti said. "This doesn't from 2.2 to 1.6. TBS was stop. Every time a digital set -top ships only off 10 %, from a 2.1 another cable, an established network to a 1.9. FX was flat at a takes a hit." 0.7. The ratings shrink has the painful side Only TNN showed a effect of making the smaller networks gain after ending the long strong enough to compete for program- starvation programming ming deals. Suddenly, Court TV is enter- diet its owners demand- taining auctions for off-network series ed. Ratings were falling that fit its crime- and -justice theme, bid- Raunchy parody Son of the Beach typified FX's male -ori? tter programming, but the network is trying to broaden its ¿Fpeal until the network landed ding $1 million per episode. Bravo, whose with off -network series skewed to women. wrestling last fall. The entire programming and operating bud- network's ratings now get last year was a mere $30 million, just 1984 to 60% when Auletta published stand 22% higher than they were in 1996. agreed to pop $1.2 million each for what Three Blind Mice and to 38% today. So where are the viewers going? Some looks to be at least 100 episodes of The But they were totally dependent on ad are going to established networks whose West Wing. revenue and were the leaders. Cable net- owners finally found a programming "You're spending more and more works sold ads at a discount to broadcast groove. Court TV has tripled its Nielsen money to chase the same audience you networks and have been growing rev- scores, VH1 ratings are up 150 %, Sci Fi already had," said Sanford Bernstein enues by chiseling away at that gap. And no one in the cable business forgets that 45% to 55% of basic networks' revenue comes from license fees to cable and DBS operators. Turner's Kellner said that, until the economy started sputtering for everyone, the Turner networks had been showing strong revenue and cash -flow gains. "They have been quite successful without

seeing a lot of audience growth." tr. It's not as if the whole cable sector has slowed. Bilotti's crunching of Nielsen Media data shows that, in the past five years, basic networks' combined ratings have grown 9% annually, from 21.0 to 29.8. At the same time, the broadcast net- works have lost about 4% annualized, falling from 41.4 to 35.3. But that first stat is for basic cable as a 1Vhi e cecicring that i: is a pop- culture network and positioning itself as the home for whole. The five cable broad -entertain- d zmatic ser es, TNT is also home to Jeff Gordon and NASCAR races.

26 Broadcasting & Cable /6 -11 -01 COVERSTORY

media analyst Tom Wolzien. "Something's Channel to remake it as a kids network by Turner's Siegel explained that position- got to give, and that will be profits." day and an edgy parents network at night. ing emerged from focus groups with It was a library-driven deal, one of those heavy viewers. Turner has long bought MANAGING CHANGE synergistic deals that are supposed to hour-long dramas for TNT and sitcoms "I don't worry about the other networks work so well. Saban had a fat library of for TBS, but Siegel wants to hammer the from a competitive - ratings perspective as older cartoons and kids shows from his differentiation hard. "This drama -lovers how much they're willing to years as a syndicator. group really emerged as a unique group," pay for programming," said But Saban's new shows he observed, noting that they're heavier Siegel. tanked in the ratings. And TV watchers and skew surprisingly

The big question is how to s worse, he chased away young. reinvent a mature network Family Channel's existing The drama label is a bit of a stretch. within that cost structure. audience. Fox Family's rat- Even ignoring morning airings of CH :Ps, The most aggressive is TNN. ings are down 40% over TNT's schedule the first week of its For years, joint owner Gay- the past five years, and the "drama" campaign includes prime time lord Entertainment and Wes- "How do you :reate new network is now up for sale. runs of You've Got Mail, and Three Men things in a word where it's tinghouse simply milked it "We really don't want to and a Baby and Adam Sandler laugher The hard to generate new for cash, balking at spending interests ?" wonders USA scare away the old view- Wedding Singer (twice). Fringe -hour Network's Barry Diller. much on programming other ers," Robina said, even the movies include Adventures in Babysitting than The Walton and The 50 -plus crowd advertisers and chick karate flick China O'Brien. Real McCoys. When Westinghouse bought avoid. Hence, The Waltons and Dukes of "It will be interesting to see how the CBS, and Mel Karmazin ascended to be- Hazzard stay on the sched- regular guy responds to come CEO, he was cutting was, not invest- ule. So do the weekend fish- seeing Pretty Woman and ing in cable. ing, hunting and bull-riding how the drama lover So it was only last year when Viacom shows. "Weekends were the responds to seeing Austin took full control that TNN began invest- only things people were Powers," said the president ing and dramatically changing. The watching," Robina said. of a rival cable network. biggest boost came from snatching away "There is a fan base there. Kevin Reilly, president from USA Network the WWF, which, Why send those males 18- of entertainment at FX,

despite a ratings dip, still generates the 34 over to ESPN2 ?" Having lost MA SCAR rights to dismissed the branding highest ratings in cable. Don't wait, however, for TNT and Fox, Diane Robiná s talk. "Viewers watch TNN is rede playing that Also, TNN 's Robina was the only TV many more new episodes of budget into e ntertainment shows, not networks," he executive not to complain loudly about the Grand Old Opry or home- progra mming. said. A network's brand is XFL because even its worst grown trucker only as good as its last hit, games doubled and tripled drama 18 Wheels of Justice. and network executives will shift gears ratings in the games' Sunday - It's one thing to start a instantly in the face of a new hit. He con- afternoon time slot. The net- network from scratch with tended that Kellner's The WB started out work lost NASCAR rights to a specific point of view. But as the "kids and urban network. Then TNT and Fox, so it is rede- attempting to rebrand -or, they stumbled onto Buffy: "`Did we say ploying that budget into in some cases, brand for the kids? We meant teens.'" entertainment programs. A first time--an existing op- Not that he faults The WB or other lot of the moves are typical MTV Networks' Tom Freston eration can stretch the label networks for quick shifts. Home Box for entertainment networks says, "Our goat is to get pretty thin. Office is now hailed for high -quality orig- TNN differentiated from a seeking their footing (like general -entertainment Take TNT's new proda- inal series. "It was only a few short years Memorial Day weekend's netwc k. mations about being "the ago they was all about Tales of the Crypt." Miami Vice marathon). home for dramas." Yes, the Reilly applauds the switch. But Robina and executives at other network has plenty of hour-long dramas on The fragmentation of the big networks networks are being careful not to make the schedule -four runs of ER on weekdays could be good news for one group: cable too many dramatic changes, learning (a hugely expensive acquisition fiord sister operators. "The MSOs should like this," from the self-inflicted wounds over at Fox division Warner Bros.) and law & Order Bilotti said. "In a totally fragmented Family Channel. News Corp. and Saban reruns starting this summer, as well as an world, none of their suppliers have lever- Entertainment bought The Family original police/action series Witchblade. age over them."

Broadcasting & Cable /6 -11 -01 27 Programming

ESPN's total -day ratings were off 20% for the first quarter this year, the fourth straight quarter its ratings have declined. The average daily rating for first quarter 2001 was 052, compared with 064 for the Most FSN affiliates use same period in 2000 and a 0.65 in 1999. national ESPN quick to point out that, programming execs are like The Last over the past three years, they have increased Word, but smaller nets ratings in their core demographic, men 18 -34. rely heavily The NBA on TNT and TBS was off on it. 15% this year. The Turner networks posted a 1.1 average rating for regional season games, compared with an average 1.3 in 1999 -2000 season. Playoff ratings were down 18% from last season. FX's baseball ratings have dropped 2% since last year. CNBC's Senior PGA Tour broadcasts have averaged a 0.26, compared with a 0.49 rating in 2000 on ESPN. Cable executives assert that these drops are a result of audience fragmentation: Some like it local Because, there are too many places on TV to find sports, viewers are distracted. As national sports' ratings dip, regional teams draw viewers Regional sports networks usually have an easier explanation for declining ratings: By Allison Romano a 16.1, its highest -ever rating. The home team stinks. Don't write an obituary for sports on When a team performs well, local inter- Case in point: When Michael Jordan television just yet. While ratings for est peaks. When it slumps, a regional chan- sports on broadcast and national nel's ratings dip. Some teams buck this cable have slumped, regional sports net- trend, though, attracting viewers no matter Talkin' baseball works are growing. how they are playing. Baseball ratings this year are up slightly for "The people watching regional affiliates are "Their distribution is to people who are the 10 Fox Sports Net stations but striking out a watching very passionately. They have a vested most interested," said Kris Magd, vice president bit more on ESPN, ESPN2 and FX compared interest in their team," said of national broadcasting for with last year. Source: Fox Sports Net Tracy Dolgin, president of Optimedia International. 'Their dist ribution is 10 FSN 0 &Os season to date 3.5 Fox Sports Net, which "They are very targeted. It's to people who are the 30 FSN O &Os last year 3.3 owns a piece of 22 regional the home -team level." Percent change 6% sports networks. "It's love most in terested: National cable net- ESPN season to date 1.16 of a game vs. identification works can't count on -Kris Mage 1, Optimedia ESPN Last season 1.35 with a team." Intern ational such loyal viewing habits. Change -14 °I A game that might not The national audience is draw well nationally can harvest huge rat- more finicky, and even cable's sports pio- ESPN2 season to date 0.46 ings on a regional sports net. This season, neer, ESPN, has seen its ratings falter. ESPN2 last season 0.51 the second -round NBA playoff game be- "When ESPN started, they brought Change -10% tween the Toronto Raptors and the something into people's living rooms. But FX season to date 0.53

Philadelphia 76ers registered a 2.1 on TNT, now what they bring can be found in many FX last season 0.54 while another game in the same series other places," said Tom McGovern, direc- Change -2% brought Philadelphia's Comcast SportsNet tor of sports marketing at OMD USA.

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INBRIEF and the Chicago Bulls tion shows is critical to were racking up cham- NBA losing air 1 get viewers to stick. The

pionships in the 1990s, The NBA is a hype machine, but the hype challenge is that local SEX STARTS FOURTH Fox Sports Chicago was hasn't meant better ratings, which are down sports news isn't always SEASON WITH A BANG as high as a 25.0 rating slightly for 10 Fox Sports Net stations and plentiful or compelling Sex and the City outscored even for Bulls broadcasts. down 17% for TNT. Source: Fox Sports Net enough to drive pro- last years performance with the Now that the team is in gramming. first episode of its new season. 10 FSN 0 &Os season to date 2.10 the NBA basement, rat- "Regional networks The two- episode debut for the 10 FSN O &Os last season 2.21 1.4 HBO series' fourth season aver- ings average around Change -5 °k need to create more sal- aged a 13.3 Nielsen household (still higher than the able, watchable program- TNT 2000 -2001 season 1.03 rating, or an 18% share in homes average on TNT). ming when there's not a TNT 1999 -2000 season 1.24 that get the pay network. That's The Sacramento Kings local game on the air," Change -17% a 47% jump over last years sea- have been successful the commented OMD USAS son debut, which generated a 9.0 past two seasons, but rat- McGovern. "That's how rating with one episode. New dra- ings jumped 34% this season on Fox Sports Bay they are going to grow" matic series Six Feet Under Area as the team became more popular. Comcast which operates net- retained the bulk of that audi- SportsNet, ence, averaging an 11.2. "In Cleveland, Indians coverage is averaging works in Philadelphia and Baltimore - However, neither show beat even over a 9.0," said Daniel Ronayne, Rainbow Washington, creates most of its own wrap- a routine episode of The Sports' vice president of marketing and commu- around programming, including a morning Sopranos, which scored as high nications. "This gives you a tremendous platform news show and pregame and postgame cover- as a 20.0 rating this past season. to promote other shows and move the audience age. Heavy promotions drive fans to the net- from one programming element to the next." work for their local sports news, said Jack PORTER JOINS Rainbow Sports Network owns 50% of Williams, president of Comcast SportsNet. USA NETWORKS Fox Sports Net and is the majority owner and "The games we a USA Networks has tapped televise get good audience Elizabeth Porter as its new vice operator of five regions. FSN reaches 73 mil- for our postgame shows," Williams said, "but president of alternative program- lion homes, with Rainbow's five nets reaching even nationally televised games also give us a ming. Porter will be charged with 29 million. strong postgame audience." developing reality shows for USA, Rainbow operates Fox Fox Sports Net has tinkered including late -night shows and Sports Ohio, along with FSNs with its balance of local and specials. She will also work on in the San Francisco Bay Area, national programming. Several reality shows currently in produc- Chicago, Florida and New years ago, FSN positioned itself tion. Porter, an Emmy Award - nominated producer, most England. The five networks' as an alternative to ESPN for recently produced a Martin Short MLB ratings are up 1% so far national sports news. Since then, sketch show that will air on this season, and their 2000 -2001 it has retrenched and regional- Comedy Central this summer. NBA ratings increased 4 %. ized its approach and now pro- "There are bigger variances FSN's Tracy Dolgin says the duces 15 versions of the Regional NBC, CBS RETAIN THEIR appeal regional [regionally] team to team, sea- of affiliates Sports Report news show. RATINGS CROWNS represents "love of a game son to season, but when you vs. identification with In April, FSN moved the For the first full week outside a team." add them all up, ratings are Regional Sports Reports back to the 2000-01 season (May 28- 11 June 3), NBC was No. 1 in adults more stable," said Fox's Dolgin. 10 p.m. from p.m. so the show would imme- 18 -49, and CBS was atop the Fox Sports Net is the biggest player in region- diately follow prime time games. Second -quar- total viewers race-the same al sports. It owns, operates or provides pro- ter ratings suggest that the show has found a place the networks ended the gramming for 22 regional sports networks. FSN better home in its new slot. In Houston, the regular season. NBC averaged a owns the local broadcast tights for 70 of 89 average ratings for Fox Spotts Southwest's network -best 3.9 rating for the NBA, NHL and Major League Baseball teams. RSR increased 288 %, to 0.66 from 0.17 in the week in adults 18 -49, while CBS (The NFL has an exdusive national broadcast first quarter. Denver's climbed from 025 to was first in total viewers with a while leagues have a 0.63, 152% RSR 9.7 million -viewer average, contract, the three other a jump. Fox Sports Detroit's according to Nielsen Media national and local broadcast contracts.) posted a 132% increase, from 0.41 to 0.95. Research. Regional networks struggle to parlay their Most of the FSN affiliates use its national game ratings into audiences for non -event pro- programming, such as the National Sports gramming. The quality of news and informa- Report and The Last Word With Jim Rome, to

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INBRIEF C11 programming blocks, NBA ratings on NBC but smaller nets rely Icing the puck have plummeted 35% more heavily on it. Across the board, ratings for hockey are since Michael Jordan's WEAKEST LINK GIVES PAX "Fox Sports Net can down, although ESPN's 5% dip from last retirement in 1998. ABC A STRONG BOOST provide local and year isn't as pronounced as the 13% drop averaged a 1.1 rating for Weakest Link is definitely a wel- national programming for 10 Fox Sports Net stations and the 14% its NHL coverage, down come addition to Pax TV's lineup. for the regional level at a hit for ESPN2. Source: Fox Sports Net 15% from last season. The debut of NBC's new quiz better cost than if the 10 FSN O 1.33 Other losers: Last year's show paid off for Pax last week, &Os season to date networks Series pulled in a leading the network to its best - regional pro- 10 FSN O &Os last season 1.53 World ever weekly ratings results (tied duced their own," said Percent change -13% 12.4 ratings, the lowest with the week of May 29 -June 4, Optimedia's Magel. national rating ever for ESPN season to date 0.59 2000). Pax, which airs weekly Larger channels such the event. The Sydney ESPN last season 0.62 repeats of Weakest Link on Friday as Madison Square Percent change -5% Olympics were the worst nights, scored a 1.1 household Garden network and rated Games since 1968. rating for the week of May 28- Fox Sports Southern ESPN2 this season 0.25 One sport that has June 30 and attracted an aver- ESPN2 last season 0.29 California have the seen its ratings improve age of 1.5 million viewers, Percent change -14 % and the local according to Nielsen Media resources on broadcast TV is Research. Debuting on Pax on fodder to support their NASCAR Through the June 1, the show delivered a own original programming. first 12 races of the season, Fox is averaging a number of all -time highs for the Some team owners are considering launch- 65 rating, up 20% from ABC and CBS' com- three -year -old network: It aver- ing their own regional sports nets. Microsoft bined 5.4 average last season. a rating aged 1.2 at 8 p.m. co- founder Paul Allen, who owns the Buying time on nationally televised games ET /PT and delivered the time Portland Trailblazers and Seattle Seahawks, is may be more attractive to advertisers than period's best results ever in building a regional net, Action Sports Cable buying on regional sports nets. National net- adults 25 -54, adults 18 -49, women 25 -54 and women 18 -49. Network, in the Pacific Northwest. In May, works offer advertisers more uniformity, and, ASCN signed a three -year deal with ESPN for while the spots are more expensive, it can be a [-POLL'S EDGE GETS ESPNews and ESPN Regional programming. more efficient media buy. HELPING HANDS The YankeeNets, an own- On the other hand, A &E Television Networks, includ- ership consortium composed Regional networks regional networks offer ing A &E and The History Channel, of the New York Yankees, spots that can be sold locally, and Warner Bros. Domestic New Jersey Nets and New offer spots that can regionally or as unwired Television Distribution have Jersey Devils, is expected to national packages across sev- signed on as development part- be sold locally, launch its own regional net- eral networks. These ners on an audience -research tool regionally or as from online survey service E -Poll. work in 2002. The Yankees' unwired packages guarantee Other companies lending a hand have one year left on a 12 -year, unwired national airtime in each market, but to E- Poll's new product, called $486 million deal with packages across the ads may be seen at dif- The Edge, are Twentieth Television Madison Square Garden net- ferent times and on different and Carsey -Werner Distribution. several networks. work (an FSN affiliate). days. When launched, E- Poll's service YankeeNets have untilJune 28 "This can be a benefit will offer online information about which programs, talent and to exercise a $30 million option to buy out 85 because you are getting a large portion of the show concepts viewers like best. games next season, which would then free the country, but the local appeal that the sport In exchange for its help, E- Poll's consortium to start a new channel in 2002. brings," said Optimedia's Magel. "I'm not say- media partners will get a dis- YankeeNets executives have said their teams ing it's the answer to sports buying, but it's a counted rate for using the ser- would provide the content, while a partner com- viable option." vice. The Edge should debut pany would create and distribute the network. ESPN has an advantage over regional sometime after the summer. While regional sports networks have expe- sports nets because it attracts a larger piece of rienced growth, broadcast networks have seen the national advertising pie, according to Ed their numbers dwindle. Erhardt, president of sales for ESPN and ABC ABC's Monday Night Football averaged Sports. "Advertisers are buying demograph- respectable 12.7 last season, but its ratings ics, not household ratings," he said. "That's have slipped steadily over the past six seasons. why people buy ESPN."

32 Broadcasting & Cable /6 -11 -01 ASTS AVSA, old ratings.

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Syndicators are worried that three high - sidering unweighted metered -market Nielsen profile Link among game shows, Weakest results for May, are returning freshmen Judge them, will grab choice slots in the lineup. Hatcher (pulling a 1.8 rating/6 share, down 10% from the year-ago time -period average), Power of Attorney (1.7/ 6, down 15 %), and To Tell the Truth (1.3/5, down 13 %). Also, Tribune Broadcasting hasn't renewed rookie Street Smarts in New York, Los Angeles or Chicago. And besides Jenny (with a 2.1 sea- son average through May, down 9% from this time last year), there is Sally (2.4, down 33%), also thought to be on shaky ground. Ironically, given these cellar-dwelling numbers, "there was more doom and gloom six months ago then there is now," says a source dose to the Vitamin C project, which insiders say is a youth- skewing, hour-long chat series with an MTV feel. Most likely, the Filling schedules show title will use the real name-Colleen Fitzpatrick-of the singer, who's best -known Syndicated series' departures spur rush to development for the top-40 hit "Graduation." "There are time periods open," says By Susanne Ault There is the downside, of course. The Young Broadcasting Executive Vice There may be an economic cloud over upfront ad market is still slow. First -run President Deborah McDermott. "We're vindication, but that rumble isn't hits, which would brighten syndication's just very interested" in what's out there. So

1 hunder. It's a flurry of activity as syn- outlook, are rare: Most rookie strips, even far, she has heard spiels on Buena Vista's dicators race to fill the batch of time slots the few renewed ones, pulled below -2.0- Millionaire, NBC Enterprises' Weakest that are opening up-and do so before level Nielsen numbers during the May Link, Columbia TriStar's Pyramid and heavyweights Weakest Link, Who Wants to sweeps. And Dick Wolf's Arrest & Trial, Twentieth's Texas Justice, a regional effort Be a Millionaire? and Pyramid can scoop arguably a good bet, was canceled last week that's expected to roll out nationally. up the best ones. because of weak ratings. Look at Big Ticket Television, back in the But, with many strips expected to vanish saddle after losing Caroline, with a prospec- in the coming season-most notably Rosie tive 2002 talk show for star pop singer O'Donnell but also such declining efforts as Here are some of the other projects in Vitamin C. Then there's The Jenny Jones Show first -run development or being considered:

Twentieth Television with (many stations' contracts A King World vehicle for Oprah lifestyle 'There is a sense a half dozen projects in with the show are said to e um Dr. Phil McGraw. development, induding a there will be a lot of be up after 2001) -sta- A talk show headlined by former BET talk series branded by tions will have to pick up personality Tavis Smiley and the dating opening s in fall African- American fash- some new shows, soft ad stri e Foredo for Buena Vista. ion magazine Essence and 200 2: market or not. A new spin on Love Connection for Warner Bros. vehicles for KTTV -TV -Garnett Los ak, Blair TV "There is a sense there anchor Jillian Barberie, will be a lot of openings in A talk series starring America's Most Wanteds John Walsh for NBC who will be paired with former Laker play- fall 2002," says Blair TV's Garnett Losak. Ente e rises. er John Salley for a late -night project; for- "We're certainly looking at a situation Vehicles for psychics Ferdie Pacheco and mer MTV veejay Kennedy; and former Fox where a lot of contracts are up, a lot of James Van Praagh for Tribune News talent Rob Nelson. Even Warner shows are hanging by threads." Entertainment. probably be without The Katz TV's Bill Carroll sees five or six Bros., which will Talk show Mark and Mark, starring Rosie O'Donnell Show after 2002, is court- hours open in most markets in 2002: Temptation Island host Mark Wahlberg ing O'Donnell to star in a new spin on Let's "That's an awful lot of time periods." and former Studs host Mark de Carlo, for Make a Deal. Among those on the endangered list, con- Studios USA.

Broadcasting & Cable /6 -11 -01 34 I M

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added, because ratings may initially increase from promotions and increase in Lineup dancing summer viewing across cable networks. Other networks, such as USA and VH1 reorganizes prime time shows into theme nights Lifetime, also are experimenting with theme nights in their summer schedules. VH1 is By Allison Romano pursuing its new format because viewers tter months of stagnant ratings, have expressed confusion over where and VH1 is retooling its prime time for- when to find shows, Graver explained. A mat into music- related theme VH1 is planning heavy promotion for the nights. The Viacom -owned music network new format, which begins June 18. The four is hoping the new late -night blocks, billed theme nights: "My Mondays," which lets "My VH1 Primetime," will guide viewers to viewers vote online the week before to deter- its best shows and create new viewing habits. mine a video show; "Movies That Rock on VH1's prime time ratings have hovered Wednesdays," showcasing music -based around 0.4 or 0.5 since 1999. The music movies, inducting original offerings such as channel harvested a 0.5 rating for first quar- Train is one of the bands profiled in new Hysteria: The Def Leppard Story; "Front -Row Behind the Music episodes that will air this ter 2001, identical to its first quarter ratings summer during "My VH1 Primetime Weekend." Fridays," with concerts and new episodes of in 1999 and 2000. In May, VH1's prime Storytellers,. "My VH1 Primetime Weekend," time rating was 0.4, after posting a 0.4 in have a system to tell viewers what's on the featuring new episodes of Behind the Music; May 2000 and a 0.5 in May 1999. The net- air consistently." and series, including Cover Wars, a cover- work's highest monthly rating in 2000 was a Summer is a good time to introduce this band music competition hosted by Late 0.5 in January. kind of new programming format, because Night With David Letterman's Paul Shaffer. The new strategy should produce ratings viewers don't have many other favorites, VH1 has yet to brand Tuesday and growth, said Fred Graver, VH1's executive said TN Media's Stacy Lynn Koerner. Thursday nights; for now, reruns of Behind vice president of programming. "Viewers aren't locked into shows on the Music, Bands on the Run and VH1 All- "This is not a strategy we're going to networks," she said. "In the winter, it's Access will air. "The audience can only absorb abandon if we don't see a big jump in rat- more difficult to get face time with viewers so much at a time," Graver said. But he ings," Graver said. "We need to make VH1 and get them to commit? It may take time remains confident. "Aside from labeling every a resource for music lovers, and we need to to see if this helps VH1 boost ratings, she week "Shark Week," this is a great idea." Cable Watch MAY 28 -JUNE 3 Cable programming ratings according to Nielsen Media Research

C A B L E' S T O P 10

Ranked by rating. Cable rating is coverage area rating within each basic -cable network's universe; U.S. rating is of 102.2 million TV households. Sources: Nielsen Media Research, Turner Entertainment. Rating HHs Cable RankProgram Network Day Time Duration Cable U.S. (000) Share 1 WWF Entertainment TNN Mon 10:00P 71 4.5 3.6 3617 7.5 2 WWF Entertainment TNN Mon 09:00P 60 3.9 3.1 3145 6.0 3 m / "Boss of Bosses" TNT Sun 0ß:00P 120 3.1 2.5 2537 4.8 4 Rugrats NICK Sun 09:30A 30 2.9 2.3 2349 8.8 5 Spongebob NICK Sun 10:00A 30 2.8 2.2 2249 8.1 6 m/"Fools Rush In" LIF Sun 06:00P 120 2.7 2.2 2197 5.2 7 Spongebob NICK Sun 10:30A 30 2.5 2.1 2068 7.5 7 Rugrats NICK Sat 04:30P 30 2.5 2.1 2054 6.7 7 Rugrats NICK Sat 03:00P 30 2.5 2.1 2051 7.0 7 Rugrats NICK Sun 09:OOA 30 2.5 2.0 2039 8.2 7 m / "The Bride in Black" LI F Sat 08:OOP 120 2.5 2.0 2028 4.9 7 Rugrats NICK Sat 04:00P 30 2.5 2.0 2027 6.8 7 m / "A Match Made in Heaven" LIF Sun 04:00P 120 2.5 2.0 2023 5.6 7 Rugrats NICK Sat 09:30A 30 2.5 2.0 2004 8.0 7 m / "Mrs. Winterbourne" LI F Sun 08:00P 120 2.5 2.0 1978 3.8

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NEW YDFK (212) 210 -5903 LDS ANGELES (323) 4E0 -3881 CHICAGO (773) 883 -3273 Programming BroadcastWatch COMPILED BY KENNETH RAY MAY 28 JUNE 3 Broadcast network prime time ratings according to Nielsen Media Research

Wee (; 5 ® -SNBC O 'A TV (U /IP N ,... 5.8/10 7.7/13 6.4/11 3.4/6 1.1/2 1.8/3 2.5/4 8:00 26. America's Funniest 27. King of Queens 6.3/11 94. The Parkers 1.8/3 I ), Dateline NBC 5.5/10 69. Boston Public Home 44. 4.0/7 124. Miracle Pets 0.8/1 83. 7th Heaven 2.6/4 < 8:30 Videos 6.4 / 11 34. Yes, Dear 6.1/10

8:00 :. Who Wants to Be a 61. Fighting Fitcger 4.3/8 56. That '70s Show 4.9/9 27. JAG 6.3/11 130. Mysterious Ways 0.5/1 113.7 Days 1.2/2 Millionaire? 10.1 17 8:30 / 72. DAG 3.9/6 58. Titus 4.7/8 75. nix From Frog- 9:00 :c. Dharma 8 Greg 7.4/12 52. Frasier 5.2/8 Witchblade 3.4/6 19.60 Minutes II 7.1/12 65. Dark Angel 4.1/7 113. Doc 1.2/2 124.7 Days 0.8/1 9:30 .2. Geena Davis 5.6/9 37. Frasier 5.8/9

107. Diagnosis Murder E -. NYPD Blue 5.1/9 16. Judging Amy 7.4/13 35. Dateline NBC 6.0/10 1,0 l.5/3

6.0/11 6.2/11 6.6/12 4.1/7 1.2/2 1.5/3 1.3; 3

57. Two Guys/a Girl 4.8/9 3. 61. The Simpson 4.3/8 Backstreet Boys: 124. Twice in a Lifetime 109. Star Trek: Voyager 32. The West Wing 5.5/10 97. Dawson's Creek 1.7/3 Largerr9 Life 4.4 8 VI 44. Two Guys /a Girl 5.5/10 / 69. Grounded /Life 4.0/7 0.8/2 1.4/2 Ill 31. Drew Carey 6.2/10 65. Million Dollar 116. Touched by an Angel 19. NBA Playoffs- 97. Star Trek: Voyager Z :oa , 19. CBS Wednesday y 92. Charmed 1.9/3 . -. . Spin City Mysteries 5.8 /10 y Milwaukee Bucks vs. 4.1/7 1.: 2 17'3 c Movie -Now and Then :0:00 Philadelphia 76ers w 94. Diagnosis9 Murder .1/13 10:30 1.8 3 T 3.1/6 7.7/14 7.2/13 4.0/7 1.1/2 4.2/7 2.2/4 Q 9:00 Funny Flubs and :- Friends 7.6/14 124, It's a Miracle 0.8/2 89. Gilmore Girls 2.2/4 p 330 Screw -Ups 8.0¡14 25. Three Sisters 6.6/12 69. AFI Tribute to Barbra 64. WWF Smackdown. In 'e. Stanley Cup finals 9:00 15. Streisand 4.0/7 4.2/7 Will 8 Grace 7.5/13 119. Touched by Game Colorado vs. an Angel 3- .. CSI 9.5/16 86. Charmed 2.3/4 9:30 1.0/2 New Jersey 5.6 ;' 22. Just Shoot Me 6.9/11 10:00 104. Diagnosis Murder ::- 48 Hours 7.9/14 18. ER 7.3/13 10:30 1.6/3 3.9/7 5.8/11 6.1/12 2.3/4 1.1/2 2.3/4 1.7/3 8:00 37. Diagnosis Murder 90. The Lone Gunmen 101. Sabrina /Witch 1.5/3 27. Dateline NBC 6.3/13 116. Weakest Link 1.1/2 S:30 5 8/11 2.1/4 < 86. UPN Movie Friday- 97. Sabrina /Witch 1.7/3 - . Alma Awards 2.9/6 D 3:00 Bad Boys 31. Diagnosis Murder 113. 2.3/4 9 31. NBA Playoffs- 2.7;5 Encounters With the 84. Freak links 9 <. Popstars 6.2/11 Y 1.8/3 9:30 Philadelphia 76ers Unexplained 1.2/2 vs. Milwaukee Bucks :16. Diagnosis Murder 20/20 5.9/11 48. Nash Bridges 5.4/10 10:0 1.1 2 2.3/5 5.1/10 3.2/7 4.9/10 0.6/1 KEY: RANKING /SHOW TITLE/PROGRAM RATING /SHARE 8:00 55. Walker, Texas Ranger 82. Headliners 8 Legends 55. Cops 4.1/9 TOP TEN SHOWS OF THE WEEK ARE NUMBERED IN RED _ 130. Miracle Pets 0.5/1 . TV AT UNIVERSE ESTIMATED 102.2 MILLION HOUSEHOLDS; 8:30 9 2.7/6 55. Cops 5.0 /10 ONE RATINGS POINT IS EQUAL TO 1,022,000 TV HOMES 36. Stanley Cup Finals 9:00 59. Walker, Texas Ranger 52. AMW: America Fights 128. Touched by an Angel YELLOW TINT IS WINNER OF TIME SLOT (NR) -NOT Game 4- Colorado vs. 74. NBC Saturday Night 9:30 Back 5.2/10 0.1 /1 RANKED: RATING /SHARE ESTIMATED FOR PERIOD SHOWN New Jersey 2.3, 5 4.5/9 Movies -Ace Ventura: PREMIERE PROGRAMS LESS THAN 15 MINUTES IN 10:00 When Nature Calls LENGTH NOT SHOWN S -T -D SEASON TO DATE 24. The Distct 6.8/13 3.5 128. Mysterious Ways 0.7/1 10:30 SOURCES: NIELSEN MEDIA RESEARCH, CBS RESEARCH 6.1/10 7.9/13 7.7/14 4.2/7 1.1/2 1.6/3 7:00 61. NBA Showtime 4.31 81. Futurama 2.8/6 121. Candid Camera 0.9 2 111. The PJs 1.3/3 1. 60 Minutes 10.5/20 ABC Sunday Picture 7:30 75. King of the Hill 3.4/6 119. Candid Camera 1.0 2 109. The Pis 1.4/3 Show -Harriet the 8:W Spy § 1. Touched by an Angel 40. The Simpsons 5.7/10 104. Steve Harvey 1.6/3 6. NBA Playoffs- 121. Doc 0.9 1 8:30 8.3/14 Milwaukee Bucks vs. 42. Malcolm /Middl 5.6/9 97. Steve Harvey 1.7/3 Philadelphia 76ers 9:00 Who Wants to Be a 92. Nikki 1.9/3 3.7':5 72. The X -Files 3.9/6 9:30 Millionaire? 10.1/16 27.65th Annual Tony 111. PAX Big Event -The 97. For Your Love 1.7/3

1000 Awards 6.3/10 Spring 1.3 2 The Practice 7.6/13 10:30 40. Weakest Link '. 5 5.0/9 6.9 12 6.1/11 3.9/7 1.1/2 2.2/4 2.2 4 V 8.214 8.514 7.9/13 6.0/10 1.02 2.44 2.54

38 Broadcasting & Cable /6 -11 -01 Programmino SyndicationWatch APRIL 28-MAY 23 Syndicated programming ratings according to Nielsen Media Research

TOP 25 SHOWS

HH HH Rank Program AA GAA A May affair with Blind Date 1 Wheel of Fortune 9.2 9.2 2 Jeopardy 7.8 7.8 In May, viewers were apparently attracted to Blind Date. Universal's relationship strip bested 3 Oprah Winfrey 5.9 6.0 4 Entertainment Tonight 5.7 5.8 many of its May 2000 results in key ratings categories. 5 Judge Judy 5.7 8.3 For the sweeps month, the show scored a 2.1 in households, 17% better than in the year - 6 Friends 5.3 6.1 Date up 7 Seinfeld (wknd) 5.0 5.7 ago period, according to Nielsen Media Research. Among women 18 -49, Blind shot

8 Frasier 4.9 5.7 25 °/o; men 18 -49, up 18 °I°; women 18 -34, up 20 %; and men 18 -34, up 8 %. 9 Wheel of Fortune (wknd) 4.2 4.2 Plus, for 10 weeks, Blind Date has drawn more households than Change of 30 Seinfeld 4.1 4.1 consecutive 11 Entertainment Tonight (wknd) 3.7 3.8 Heart. It topped its relationship rival also in most season -to -date (March 12 -May 14) ratings, 12 Live With Regis and Kelly 3.7 3.7 including households (2.0 vs. 1.9), adults 18 -34 (1.5 vs. 1.3) and adults 18 -49 (1.3 vs. 1.2). 13 Jerry Spinger 3.5 3.9 14 The X -Files 3.4 3.8 This surge can be chalked up to "the way TV works nowadays," says Matt Cooperstein, Universal's 15 Hollywood Squares 3.3 3.8 domestic syndication chief. "Audiences don't come instantaneously. They're sampling so many differ- 16 Judge Joe Brown 3.3 3.3 17 Maury 3.3 3.5 ent kinds of cable and network programming. But once they find Blind Dote, they don't leave." And 18 Drew Carey 3.1 3.4 there's more where they came from, he insists. Blind Date should really heat up this summer. 19 Extra 3.1 3.7 20 Andromeda 3.0 3.2 Full of reruns, "the summer is traditionally the weakest season for many shows," 21 ER 3.0 3.5 Cooperstein points out. "But it's our strongest season because there are so many 22 Montel Williams 3.0 3.0 more 18 to watch," with a of that crowd out 23 3rd Rock From the Sun 2.9 3.1 of our target adult -34s available lot 24 Friends (wknd) 2.9 3.2 of college for the period. 25 Inside Edition 2.9 2.9 A slew of dating strips- including Paramount's Rendez -View, Columbia TriStar's Shipmates and Warner Bros: Elimidate -will enter the fray in late summer or early TOP OFF -NET SITCOMS fall, but Cooperstein isn't concerned.

HH HH "We're not done yet," he explains, noting Universal's goal of the Rank Program AA GAA show's traveling more during the 2001 -02 season to such places as Blind Date 1 Friends 5.3 6.1 scored a 2.1 2 Frasier 4.9 5.7 Washington, D.C., and Dallas, "keeping it fresh." Universal is in households 3 Seinfeld 4.1 4.1 in May, 17 also in negotiations for the show to travel internationally. 4 Drew Grey 3.1 3.4 better than in 5 3rd Rock From the Sun 2.9 3.1 The studio is also launching another dating show of its the year-ago period. According to Nielsen Media Research Syndication own, The 5th Wheel, which, in being paired with Blind Service Ranking Report April 28 -May 23, 2001 Date in 80 °/o of the top -100 markets, delivers "one -stop

= Average (households) HH /AA Audience Rating shopping for our audience," says Cooperstein. "I know I HH /GAA = Gross Aggregate Average haven't lost ground to the competition. One Nielsen Rating = 1,022,000 households, which represents 1% of the 102.2 million TV Households in "I see Blind Dote having a long life," he adds. "I'll the United States take my chances with Blind Date." -Susanne Ault NA = Not Available

10

T WFAA/A Jeopardy 10 3 KXAS/N Rosie O'Donnell 8 4 KXTX/i Matlock 5 5 KTYT/C Curtis Court 4 8 KSTR/1 People's Court 2 Station Break

B Y D A N T R I G O B O F F

SCRANTON SYNERGY the story," Finnell said, people to produce identifica- tion has been bargaining in Scranton and Wilkes -Barre, although the station was not tion. A Center spokesman says bad faith will put off a vote on Pa., stations WBRE -TV and aware of the specific announce- legal action is planned. decertifying the union. WYOU(TV), already connect- ment of the special prosecutor. Attorneys and academics Reporter Alan Jennings, who ed by an unusual arrangement Taricani has said he would not say there is no such law, led a successful decertification in which they share facilities, a reveal the source of the tape, despite the county sheriff's effort at WTAE -TV four years news director and other even if threatened with jail. steadfast support of the officer. ago, filed a petition with the resources, have joined with the Rivera was not charged with NLRB to decertify the union Scranton Times - Tribune in OMAHA BEEF TESTER failing to produce identifica- at the station last month. what the partners call "a coop- IS ARRESTED tion. He was arrested, ostensi- The local's Executive erative news partnership that KETV(TV) Omaha's investi- bly, for giving false informa- Director Mark Wirick said, is part of a broader alliance of gation into local law enforce- tion, but prosecutors quickly "Before any vote may be fairly radio, television and newspa- ment's treatment of complaints decided not to bring charges. conducted, the NLRB should pers in the region. The deal against officers will likely lead The Sarpy County Attorney's take a hard look at several cir- includes a working affiliation to a complaint itself. office said it has not researched cumstances that have tainted between the newspaper and Tester Richie Rivera, a former whether a law requiring pro- the atmosphere at the station. the WYOU newsroom. police officer who has done duction of identification exists. The same law that allows the numerous similar stories for TV The station's tape shows decertification petition also REPORTER, COVER stations as a representative of Rivera, who had inquired requires that the process be THYSELF The Police Complaint Center, about the complaint proce- free of interference by the sta- WJAR(TV) Providence, RI., was taken into custody by an dure, becoming evasive when tion." Said Station General reporter Jim Taricani found officer who cited a law requiring asked for his name and identifi- Manager John Howells, "We himself in the middle of the cation. In fact, he was taken have not committed any unfair story when a special federal into custody when he tried to labor practices. This is a prosecutor was appointed to leave rather than produce iden- stalling tactic to delay the set- investigate the leak of a video- tification. ting of a voting date." tape containing evidence from "We were shocked," said the infamous Operation investigative reporter Carol LAYOFFS AT WPRI -W Plunderdome case. The case Kloss, who said nothing similar The takeover last week of involves a protracted investiga- had happened at other depart- WPRI -TV Providence, RI., by tion into government corrup- ments tested. Stations conduct- Sunrise Television from Clear tion that has implicated many ing such tests require that the Channel prompted some staff political figures, including tester not tell lies or provide trimming. Among the five let Providence Mayor Vincent false information but merely ask go from the CBS affiliate were Cianci Jr. Taricani was the about the complaint procedure. Ann Conway and Steve reporter who received the tape. Wiczek, anchors on the low - As such, he found himself AFTRA COMPLAINS rated morning show. Sandy reporting a first- person story Morning Sparrow ABOUT WPXI DiPasquale, Sunrise's chief and answering questions from Musical act Koko Taylor The American Federation of operating officer, will run the other reporters. His news appeared when WMAQ -TV Television and Radio Artists station now that General director, B J. Finnell, said that, Chicago's Sweet Home ( AFTRA) Pittsburgh local has Manager Deborah Sinay, hav- although he has full confidence Chicago debuted June 1. The filed charges of unfair labor ing announced earlier that in Taricani's ability to cover the late- morning local enter- practices with the National she'd be leaving, has departed. story fairly and objectively, he tainment show is hosted by Labor Relations Board against would not be covering future entertainment reporter and WPXI -TV. The investigation All news is local. Contact Dan stories on the investigation into radio personality Jeanne into whether pro -union sym- Trigoboff at (301) 260 -0923, the leak. "We knew that, even- Sparrow. pathizers were reprimanded e -mail [email protected] or fax tually, he could become part of unfairly and whether the sta- (413) 254 -4133. _J 40 Broadcasting & Cable /6 -11 -01 Programming FocusTerre Haute

THE MARKET á Stations in Terre Haute serve nine counties in Indiana and seven in Illinois. DMA rank 139 ., zonimirenk_ Population 411,000 TV homes 157,000 Income per capita $14,822

TV revenue rank 151

TV revenue $18.8 million

COMMERCIAL TV STATIONS

Rank* Ch. Affil. Owner

1 WTHI -TV 10 CBS Emmis

2 WTWO 2 NBC Nexstar 3 WBAK-TV 38 Fox Bahakel All eyes on Indiana 'February 2001, total households, 6 a.m. -2 a.m., Sun. -Sat. The news departments at WTWO(TV) and WTHI -TV have been covering one of the biggest sto- CABLE /DBS ries in years, but it's unclear when they will be able to air the final chapter. The execution of Timothy McVeigh for killing 168 people when he bombed the Murrah Federa. Building in Cable subscribers (HH) 179,400 Oklahoma City was scheduled for May 16, then postponed after it was discovered that the FBI Penetration 69% had not given defense counsel more than 4,000 pages of documents prior to the 1997 trial. ADS subscribers ** (HH) 54,600 McVeigh's lawyers asked a federal judge for another delay, saying the government had com- ADS penetration 21% mitted a "fraud upon the court," but that request was denied last Wednesday. DBS carriage of local TV? No The delays are costing the TV stations money, but both general managers are fairly san- "Alternative Delivery Systems, includes NS and other manager non -cable services, according to Nielsen Media Research guine about the situation. "We're kind of in a catch -22," says Frank Forgey, general of WTWO. "It's a fact of life; we'll take whatever kind of losses we have and plan to do the WHAT'S NUMBER ONE same thing again." His station's expenses prior to May 16 included "the construction of a platform at the prison, special power generators, telephone lines and budgeting for food for Syndicated show Rating /Share * ** our personnel." And there's also overtime, he adds: "The June 11 date was scheduled for 7 Wheel and Jeopardy! (WTWO) 13/24 a.m., and we're not exactly staffed for live capability at 7 a.m. Those are jl-st some of the Network show expenses we've encountered which are not going to change. We're going to have these again." ER (WTWO) 16/27 David Bailey, general manager of WTHI -TV, is in the same boat. "We have spent a tremen- 6 p.m. newscast dous amount of not only money. We've been planning for this thing for six months, so, from

WTHI -TV 18/33 both a technical standpoint and a news- coverage standpoint, we've spent an awful, awful lot 11 p.m. newscast of time. The good thing is that, even with the postponement, we've got that all done, and -TV WTHI 9/26 we're ready. From a cost standpoint, we're estimating that primarily from overtime for news February 2001, total households personnel and other station personnel, plus a little bit of technical expense, we're going to spend $10,000 to $12,000." -Mark K. Miller (mrkmiller @aol.com; 301- 773 -0058) Sources: Nielsen Media Research, BIA Research

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©2001 WorldGate Service, Inc. All rights reserved WoidCate and CableWare is a trademark 31 WOddGate Servs :e. Inc TVGateway is a s by.4delphia Comma-ace-ions Corp., Business Promote more, preempt less UPN executives urge affiliates to make the affiliate board, said affili- ates understand. "We network top promotion their need to help the network priority this coming fall launch this new schedule. They've given us beach- By Steve McClellan heads on four nights, and Promotion and preemption: Do a lot of we have to help get it the first and less of the latter. That was properly launched." He a key message that UPN executives said his station will have delivered to affiliate managers last week in a record revenues this year. round of regional meetings in New York, The new schedule "will Atlanta, Chicago, Dallas and San Francisco. give me the ability to sell Steve Carlston, head of affiliate relations at prime rates I've never for the network, asked affiliates to make the UPN sees an seen before." opportunity for network, not syndication shows, the top creative The network also re- promotion priority for the 2001 -02 season. promotion ported that a new affilia- touting Buffy Ideally, he wants every station to air at least the Vampire tion agreement had been one UPN promotion spot every half-hour Slayer's move reached in St. Louis, to the network of the day, and he wants the spots to run in the fall. where the network previ- first in their pod for maximum exposure. ously has not had a full- "We really want the affiliates to push time affiliate. us," he said, "and make UPN the very first As for the Buffy move, Ware sees an op- The new deal is with WHSL(TV), a priority. In the past, it might have been Spin portunity for a new promotion campaign. Home Shopping Network affiliate con- City or Judge Judy that was the priority. But "This whole notion that Buffy's dead we trolled by Roberts Broadcasting. UPN will we want them to look at the network as the can make into Buffy's reborn on UPN," he continue its secondary affiliate status on opportunity for growth. This is our break- said, likening the opportunity to the "Who WB affiliate KPLR-TV until the HSN out year. It's a buyer -friendly schedule Shot J.R ?" campaign CBS did with Dallas affiliation expires in 18 months. The beyond any we've had in the past." two decades ago. Roberts deal is interest- UPN COO Adam Ware said the network Preemption seems to be ing because it gives that The new schedule is formulating cross- promotion plans with an issue for every network company a firmly planted cable networks both in and outside the and its affiliates Indeed, it's 'will give me the foot in both the UPN Viacom group. MTV will likely promote the one of the key gripes noted ability to sell at and WB camps. new Star Trek: Enterprise series, he said, not- in the complaint against the St. Louis has been one ing that this season's Voyager finale got a Big Four networks filed prime rates I've of the biggest holes in huge boost in teen viewers thanks to MTV with the FCC by the never seen before: UPN's lineup. But the promotion. UPN and Fox -owned FX are Network Affiliated Sta- network has battled back -Dave Hanna, WUPV(TV) also talking about jointly promoting Buffy tions Alliance. But Ware's on the distribution front the Vampire Slayer, which moves to UPN pitch was simply that pre- since Sinclair Broadcast this fall and starts an off -network run on FX. emptions cost UPN about $10 million a Group pulled a handful of key affiliates and The Sci Fi Channel will also promote year-money that would be put to better use placed them with The WB in 1998. In Buffy and/or Enterprise this fall, Ware said, promoting the network or developing pro- February '98, when the Sinclair switch took the result of a cross -promotion deal for gramming. effect, UPN's U.S. household coverage sank which UPN had promoted that network's Dave Hanna, president of WUPV(TV) to 71.5 %. With St. Louis added, UPN's series Farscape. Ashland, Va., and chairman of the UPN coverage will now top 87 %.

44 Broadcasting & Cable /6 -11 -01 Changing -lands

FMs KFAX(AM) San Francisco. Epperson WELL -FM Dadeville, Ala. StationTrades owns 51% of Truth Broadcasting Corp., Price: $325,000 which owns six N.C. AMs By dollar volume and number of sales; Buyer. Tiger Communications does not include mergers or acquisitions Sellen In Radio LLC, Palo Alto (Greg Educational Foundation Inc., Auburn, involving substantial non -station assets Douglas, president); no other broadcast Ala. (Tom Hayley, president). Hayley has interests interest in WAUD(AM) Auburn, THIS WEEK i Facilities: 1220 kHz, 5 kW day, 147 W WQNR -FM (formerly WACQ -FM) TV /Radio D $0 0 0 night Tallassee, WTGZ(FM) TVs 1$0DO Format Business and technology news

Tuskegee/Montgomery, all Ala. Combos o SO o WVBB (formerly WTVR) Richmond, Va. Sellen Winds of Change Inc., Dadeville Price: FMs D $744,000 0 3 $735,000 Philip Williams, president); no other Buyer. Salem Communications (see above) AMs o $9,735,000 D 2 broadcast interests Sellen Cox Radio Inc., Atlanta (Robert E. Total D $10,479,000 0 5 Facilities: 88.7 MHz, 100 kW, ant. 328 ft. Neil, president); owns/is buying 67 FMs Format: Christian It SO FAR IN 2001 ill and 15 AMs, including WKHK(FM), WREQ(FM) Ridgebury/DuBois, Pa. WKLR(FM), WMXB(FM) and TV/Radio $200,000,000 1 Price: $300,000 WTVR(AM) Richmond and WDYL(FM) D Buyer. CSN International, Santa Ana, TVs D $419,788,108 17 Chester/Richmond, Va. Combos o $2,443,537,820 Calif. (Charles W. Smith, president/25% D 43 Facilities: 1380 kHz, 5 kW owner); owns 17 other FMs in 13 states FMs D $174,262,900 091 Format: MOR, nostalgia (none Pa.); is building four new FMs in AMs a $88,446,811 0 64 Broker: Media Venture Partners four states Total 0 $3,326,035,639 ' 216 Selten DuBois Area Broadcasting Co. Inc, -Compiled by Elizabeth A. Rathbun DuBois (Dan Brownlee, president); owns WDBA(FM) DuBois/Clearfield, Pa. Note: DABC bought WREQ for $30,000 in August 1998 Facilities: 96.9 MHz, 3.6 kW, ant. 430 ft. Format: Contemporary Christian MILLENNIUM Broker: Sales Group (seller) KAYH(FM) Fayetteville, Ark. RADIO GROUP Price: $119,000 has agreed to acquire Buyer. William B. and Martha J. Disney, Fayetteville; own KOFC(AM) WKXW -FM, Middlesex. New Jersey Fayetteville. Note: William B. Disney is secretary/treasurer of seller W B U D -A M, Trenton, New Jersey Sellen Vision Ministries Inc., Fort Smith, WBSS -FM, Atlantic City, New Jersey Ark. (Marilyn K. Lynch, president/owner). Lynch has interest in KZKZ -FM frorn Greenwood/Fort Smith and KRWA -FM Waldron/Fort Smith, Ark. PRESS Facilities: 89.3 MHz, 1.5 kW, ant. 630 ft. Format Southern gospel COMMUNICATIONS MHz, 6 kW, ant. 328 ft. The undersigned acted as exclusive broker in this transaction and assisted in the negotiations. AMs KBZS Palo Alto /San Jose /San Francisco, Calif. Price: $9 million Buyer. Salem Communications Corp., Camarillo, Calif. (Stuart W. Epperson, chairman/30% owner; Edward G. Atsinger III, president; Edward G. Kalil & Co., Inc. Atsinger III Trust, 40% owner); owns/is 3444 North Country Club Tucson, Arizona 85716 (520) 795 -1050 buying 79 other radios, including

I Broadcasting & Cable /6 -11 -01 451 Advertising

Cable executives assess ad sales in a soft economy THE UPFRONT GUYS

B Y A L L I S O N K U ivi A N Ü

he snails have replaced the bulls. upfront, they may test their luck in the After last year's frenzied, $4.6 scatter market. billion cable upfront, this year's We checked in with the top ad -sales exec- advanced ad -sales market is soft and utives from MTV Networks, Discovery, drawn out. Cable executives are trying to USA Networks, Turner and A&E to get remain upbeat, waiting for the market to their views on the upfront market, the slow- break. But the soft economy has advertis- ing economy and how they made their way ers wary, and, rather than commit in the in the cable sales business.

P MTV The passion potion The Ganot File

For 20 years, Harvey Ganot has argued EDUCATION: M.A., Brooklyn R is a great value. Recently, that cable College, City University of though, he has seen advertisers finally start Brooklyn to understand. New York; B.A., "There has been a love affair with net- College, City University of o work television for many years that is wan- New York ing," said MTV Networks' president of FIRST SALES JOB: "I started sales advertising worldwide. off at Petry TV in 1975 as a Cable gives advertisers the chance to tar- research analyst and clawed F get a specialized, niche audience, of course, my way into the sales train- but that wasn't so clear to advertisers when HARVEY GANOT he was starting out at Turner in the early President, Advertising Sales Worldwide ing program in 1976." 1980s. MTV Networks FAMILY: Three children I "It was real crusader work," Ganot said. ( Ariana, 23, Ethan, 21, "We had convince everyone that cable Viacom's MTV Networks are well-posi- to Gabriel, 17) was a viable alternative for advertisers look- tioned because they offer the youthful FAVORITE PASTIME: "Going ing to reach a new audience." demographic that advertisers covet, says L He joined MTV Networks in 1986, start- Ganot. to a ballgame at Shea ing as a "schlepper" salesperson, and "Advertising is a necessity, not a luxury," Stadium and sitting in the "clawed" his way up the ranks. He has been he said. "There's a love affair between bleachers with my kids." Y. at the helm since 1991. advertisers and Generation We're the HOME: Manhattan Despite softer economic conditions, passion potion between the two."

46 Broadcasting & Cable /6 -11 -01 1 1 SoapNet Ranks #1 in Primetime! During first quarter 2001 among all basic cable networks, SoapNet ranked: #I with Women 25 -54 i #2 with Women 18 -49

Source: Nielsen Media Research, 1Q01 (111 101- 4/1 /0 1 ), basic cable networks ranked on each network's coverage rating for prime (M -Su, Bp -IIp). Specs furnished upon request.

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Discovery The `Rolls' of cable The McGowan File

Bill McGowan believes there is strong EDUCATION: M.B.A., incentive to buy upfront this season. Northwestern University, "The deals that are going to be available in B.A., University of Wisconsin, this upfront are going to be much better than the deals advertisers are going to get in the scat- Madison ter," said Discovery Networks' executive vice FIRST SALES JOB: Ad sales at

president of ad sales. "This year's scatter will be a radio station in Arlington much stronger with steeper pricing." Heights, Ill., between junior In April, McGowan predicted that this and senior years of college year's broadcast upfront would be down 5% FAVORITE PASTIMES: from $7.8 billion last year to $7.3 billion. He BILL McGOWAN argued that the $500 million difference Executive Vice President, Advertising Sales, Boating, skiing, golf would spill over and boost cable's upfront Discovery Networks, U.S. FAMILY: Wife (Jeanne), 11 %, to $5.2 billion. This upfront market daughter and son (Katie, 19, moving, it's early to "If you're selling a Rolls -Royce or has been slow and too Patrick, 17) tell if McGowan's predictions were correct. Mercedes, you'll have a different sales philos- HOME: Greenwich, Conn. Prior to joining Discovery, McGowan ophy than if you're selling a lower-end car," had worked his way up the ranks at Fox, he noted. "We're the Rolls of our industry. eventually becoming the head of sales for all "When I started, we had fewer than 40 Fox O &Os. In 1991, he was lured away to people in sales. Now we have more than Discovery, where he has pushed his sales 200," he said. "We've gone from selling one teams to sell value, not price. network to selling more than 10."

P USA to be back Glad The Spaet File Despite the gloomy outlook cast on this EDUCATION: M.B.A., New year's upfront market, John Spaet, USA York University; B.A., New Cable's president of ad sales, is glad to be back in the TV business. York University "Cable has the sights, sound and motion FIRST SALES JOB: NBC Spot o that makes TV the greatest sales platform in Sales spent two years at media," said Spaet, who FAVORITE PASTIMES: :\bout.com. "And you can target a more Basketball, golf specific consumer group with program- F ming." FAMILY: Wife (Becky), Three sons (Lee Jordan, 16, Peter, For seven years before "the siren of the JOHN SPAET in 1999, worked 16 months) Internet beckoned" Spaet President of Advertising Sales, 14, and Joshua, at NBC Cable, running ad sales while it USA Cable HOME: New York City launched CNBC and MSNBC. Spaet says this year's ad sales will be done and drive business in a slower market. at a slower, more orchestrated pace. The upfront market has been strong the "If advertising is a reflection of the econ- past six or seven years, but last year was so omy, then this year will mirror the more pru- strong it should be seen as a bubble, he dent nature of the Fortune 500 companies," opined. he said. "Everyone is being a little more "It's hard to make comparisons between careful with money." this year and last," he argued. "If you He believes creative packages and spon- remove last year, we'd be in line for growth 1 sorships are the svay to combat a soft market compared to the few years before."

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A market advantage Turner The Uva File

Turner Entertainment Group Sales and EDUCATION: B.A., communi- Marketing President Joe Uva contends the cations, State University of "Turner advantage" will help his networks New York at Albany. (TNT, TBS, Cartoon Network, Turner South FIRST JOB: "I met a head and Turner Sports) weather a weak market. The advantage he sees comes from the hunter at a wedding, and he AOL Time Warner merger, which bolstered helped me find a job in his offering: Turner can now sell advertisers advertising and media plan- cross-platform deals across the media giant's ning. It was the only place I TV, print and online properties. could find a job." Uva, who joined Turner in 1984 and early JOE UVA PASTIMES: Golf, on sold time for CNN, sees the economic President, Group Sales and Marketing, FAVORITE downturn as another snapshot of financial Turner Entertainment fishing, The Sopranos times. "The market will always have peaks FAMILY: Wife (Sue) and two His key to successful ad sales in a tight and valleys." children (J.C., 21, and Jamie, He believes cable tends to do well in a market: creative solutions. 18) weaker market because it offers advertisers "You have to think about more than sell- more- targeted audiences and more promo- ing spots and ratings points," noted Uva, HOME: Glen Ridge, N.J. tional and sponsorships opportunities. whose first cable sales job was at USA "From first commercial windows to theatri- Networks. "You have to think of overall cal blockbusters to original series, we've strategies and harness all the resources achieved qualitative parity with broadcast." across your portfolio."

P A &E training On-the-job The Schneier File Ron Schneier has started playing electric EDUCATION: M.A. in guitar again for the first time since college. Communication, Wheaton But with the upfront market in full swing, A&E's executive vice president of sales and College, Wheaton, Ill.; B.A., marketing has his attention on ad sales, not University of New Mexico sheet music. FIRST TV JOB: "In 1983, gauge when the mar- "It's hard for us to there was a new startup busi- ket is going to break," he said. "But the mar- ness news show on CNN and I ket is going to be long and drawn out this year." was managing their research. Cable was very young and it Schneier is confident that his proper - RON SCHNEIER its a ties-A&E, The History Channel and Executive Vice President, Sales and was very exciting to start sister digital networks Biography and Marketing, A &E Networks new TV program." History International advertisers a -offer FAVORITE PASTIMES: Electric valuable audience. move. I went from never having sold any- guitar, reading historical A&E was Schneier's first sales job. He orig- thing to running the department here." inally signed on with the network in 1985, He now manages a third of the employ- books charged with building a research department ees and 90% of the revenues. He oversees FAMILY: Wife (Betty), two from scratch. He was comfortably leading the sales for the four networks, Biography mag- sons and a daughter (Joe, affiliate research and consumer- marketing depart- azine, the channels' Web sites and 20, Daniel, 18, Michaela, 13) ments when, in 1989, the company brass sales. Since 1999, he has added creative ser- approached him to take over sales. vices, research and integrated marketing to "I decided it would be a good growth his duties.

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See us at NCTA - Boo:h # :375 Advertising No winter of discontent NBC hypes extreme Olympics sports hoping to raise ratings higher than last summer's

By Joe Schlosser a pause, and all of the guys cheer." Ihese aren't your father's bobsled races. After highlighting extreme NBC is looking to bring young view- sports, Miller and Manze say the ers to its 2002 Salt Lake City Winter next phase of Olympic thrust will Olympics coverage. using extreme sports focus on more- traditional athlete and edgy advertising to attract a younger profiles. "I think people know demographic. American summer athletes better Coming off the worst Summer Olympics than they do winter athletes," ratings ever, NBC executives are going to Manze notes. "So we will devote extremes with their promotional efforts- three or four months, once they this month launching a slew of ads aimed at Eric Bergoust is one of the athletes with whom NBC will are picked to be on the team," the Gen X crowd. And at a time when work to build audience awareness. trying to create awareness of money is tight, the network's promotional these athletes and their histories. gurus are working with a trimmed -down was down under: The Australian Olympics Then it's on to the stretch drive, with budget and looking to unconventional posted the lowest -ever Summer Olympic nightly Olympic- torch -relay profiles and ways to get the word out. ratings, with a 13.8 national household rat- updates that will be sponsored by Coca - By February, the in -house NBC Agency ing for the two -week event. NBC doesn't Cola. For the two months leading up to the

advertising- promotional division will have want a repeat. Games, NBC will profile various torch - produced some 200 -plus promos geared to "We're calling this phase Extreme relay participants and follow the cross - the Games. The NBC Agency began its push Olympics," says Vince Manze, the other co- country trek all the way to Utah. toward Salt Lake City last week during NBC's president of the NBC Agency. "We are Once the Games begin, NBC Sports coverage of the NBA Finals with spots aimed going to focus on the fact that the Winter takes over full time with nightly updates at snowboarding, mogul- tiding viewers. Olympics are a little wilder, a little more and promos geared to the next day's action. "Anybody over 35 views the Olympics extreme. The popularity of extreme sports As for their budget, Manze and Miller one way, and there is a younger section that and not just with snow, but skateboarding, won't disclose exactly what it is but say it's views it a different way; we want to make street luge, in-line skating and all of the rest, close but probably "a little bit less" than sure we are getting both sides of that audi- has just taken off over the last several years? what the network spent on its promos lead- ence," says John Miller, co- president at the Miller and Manze have taped 20 differ- ing into Sydney last summer. NBC Agency. "We are going to try to build ent extreme -type spots that will debut over "I think we have found smarter ways to characters, not necessarily Michelle Kwan the next several weeks, focusing on every- do it; I think we are a little bit more orga- -people know Michelle Kwan-but with thing from aerial skiing to snowboarding. nized," Manze says. "The more that you athletes from other, nontraditional sports, The spots also use a rock song titled "My have the Olympics and know that you have such as something called Skeleton, which is House," which was used for some XFL them on a regular basis, you are able to sliding down on a luge face -first." promo spots. anticipate and organize a little bit better." NBC owns the domestic broadcast cov- Manze singled out several spots, induding Manze points to a movie trailer that will erage of the Winter and Summer Olympics one in which a coach tells a group of potential show up at theaters around the country this through 2008, having paid $3.6 billion for bobsledders about the sport. "He starts by winter that will cost NBC almost nothing the next five Games. The network is paying saying you get into this bullet-shaped thing because it's filled with sponsored tie -ins. $555 million for the exclusive U.S. cover- where you will go about 180 mph and we The one -minute "action -packed" trailer age of the Salt Lake Games and spent just don't have any brakes. So it's going to be hard follows snowboarder Chris Cluge going over $700 million for last summer's 2000 to stop. If we flip over, you will scrape your down a slope -past various billboards and Sydney Summer Olympics. Down Under head right down to your brain. Then there is sponsored items, of course.

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Stations advised to yank "The Real Slim argued that the meaning of Eminem song; FCC indecency Shady" topped the charts last year Eminem's offensive refer- decision could cost millions; and was the biggest hit ences remained dear. The Citadel will appeal on Eminem's rap song contains a variety The Marshall Mothers LP. of potentially offensive pas- By Bill McConnell sages, including references kMG(FM) Pueblo, Colo., is on the to female anatomy, bestiali- line for a mere $7,000, but the ty and masturbation. K FCC's decision to fine the station FCC officials insist that for airing a song by Eminem could cost the they have not intensified raunchy rapper millions and signal a chilli- efforts against the increas- er climate for broadcast content. ing amount of raunchy Some of the country's biggest station programming and were groups, including Clear Channel, Infinity simply reacting to an indi- and Citadel, last week were urged by their vidual complaint. The lawyers to remove from their playlists the FCC did, however, issue cleaned -up version of "The Real Slim guidelines in April aimed at Shady" supplied by Eminem's record com- clarifying agency indecency- pany or leave themselves open to govern- enforcement policies. ment sanction. Eminem, whose real name Mathers LP, which was the No. 1 album on Attorneys in Washington, however, say is Marshall Mathers, could lose millions of the Billboard 2000 for eight weeks and gar- the number of FCC indecency investiga- dollars in air -play royalties. nered three Grammys. [ions is starting to rise and they expect the "I've advised my clients to pull the Irwin estimated the song was played 60 number of fines imposed this year to sur- song," said Kathleen Kirby, a Washington times a week during the hottest part of its run. pass 2000's mark. attorney with Wiley, Rein & fielding, who Citadel last week said it would appeal the "Last year, I handled less than a half represents Citadel, owner of KKMG. ruling, which was levied by the agency's dozen indecency inquiries. In the first five "The practical implication is they've got Enforcement Bureau months this year, I've seen to yank the record. They can't play it safe- without a vote of the FCC lo," said John Burgett, FCC officials ly," said another big -station -group attorney commissioners. It's un- who represents Clear who asked not to be named. clear whether agency insist they have Channel for Wiley, Rein. Officials at Interscope Records, Em- Chairman Michael Powell, not intensified Washington lawyers see inem's recording label, are taking a wait - who repeatedly has voiced other efforts against the troubling signs. For and -see approach before responding to the deep reservations about instance, they say the FCC FCC's action and would not comment for restricting broadcast con- increasing amount appears more willing to this story. tent, was aware of the of raunchy investigate complaints that Although each radio station could per- Eminem case. At least one are not accompanied by programming. form additional edits to Interscope's on -air other commissioner's tapes or transcripts of the version, there's no guarantee those efforts office was caught by sur- broadcasts. Additionally, would shield them from penalties. prise when the decision was released June 1. the agency no longer has a hands-off attitude "We haven't gone down that road yet," FCC rules prohibit indecent broadcasts towards popular songs or social commen- said Bobby Irwin, KKMG operations man- between 6 a.m. and 10 p.m. KKMG officials tary. On May 14, the FCC fined a station for ager. "The Real Slim Shady" topped the argue that sexual and anatomical references airing an explicit rap decrying attitudes charts last spring and summer and was the were edited from the song and it should not toward male sexual conquest. biggest hit from Eminem's The Marshall have been ruled indecent, but regulators Technically, indecency is defined as pro-

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INBRIEF troubling because the complainant appeared not to know what version of [Indecent exposure the song aired. The transcript initially THE WEAKER LINK The following version of Eminem's song "The Real Slim provided the FCC was of the unedit- A New York public broadcaster is several vulgar Shady" is what the FCC says you can't air between ed version and featured one step closer to selling the words. That version was never played 6 a.m. and 10 p.m. without incurring a fine, in this weaker of its two Buffalo sta- on the station, KKMG responded, tions. Federal judges have upheld case the base forfeiture amount of S7,000.* which then provided regulators with an FCC ruling allowing the orga- nization to switch the noncom- Feminist women love Eminem the lyrics of the edited rendition. No mercial designation of WNEQ -TV Slim Shady, I'm sick of him matter, the FCC ruled that version (ch. 23) to WNED -TV (ch. 17), a Look at him, walking around grabbin' his you know what, indecent. commercial- allotted station that fiippin'the you know who "This really puts broadcasters on licensee Western New York Public the defensive," Burgett said. Broadcasting also operates as a "Yeah, but he's so cute, though" The Enforcement Bureau made noncommercial station. The Yeah, probably got a couple screws up in my head loose clear in March that transcripts would transfer is key to WNYPB's plan of not always be necessary when it to sell WNEQ -TV to UN Television But the worse is what's going on in your parents' bedroom and generate funds for WNED- Sometimes I want to get on TV and just let loose, but can't upheld a $2,000 fine against

TV's digital conversion. But it's cool for Tom Green to hump a dead moose: Infinity's KROQ(FM) Los Angeles for airing "You Suck." The com- "My bum is on your lips AMBER HONORED plainant, a mother who heard the "My bum is on your lips" The National Association of song in her car, did not provide a Broadcasters Education And if I'm lucky you might give it a little kiss transcript, and Infinity argued that Foundation is giving its And that's the message we deliver to little kids there were no records indicating Samaritan Award to broadcasters whether played the origi- and law- enforcement agencies in And expect them not to know what a woman's BLEEP is the station the Dallas /Fort Worth area for Of course, they're gonna know what intercourse is nal version containing the words developing the "Amber Plan." by the time they hit fourth grade pubic, and anatomical slang d- and The plan uses the Emergency they got the Discovery Channel, don't they? p-y or an edited version deleting Alert System to find children those words. After the mother filed a "We ain't nothin' but mammals" police believe have been abduct- written statement indicating she ed. Thirty -two radio stations and Well, some of us cannibals recalled hearing the vulgar expres- eight TV stations participate in It's funny, cause at the rate I'm goin' sions, the FCC ruled that her recol- the program, along with 43 law - enforcement agencies. Oklahoma When I'm 30 I'll be the only person in the nursing home lection provided "sufficient proba- has implemented the program, flirting tive evidence" and that precise tran- and Michigan is developing it. Pinching nurses asses when I'm BLEEP or jerkin' scripts are a "general practice" but The plan, which has led to the Said I'm jerkin' but this whole bag of Viagra isn't workin' not a requirement. recovery of 10 children, was cre- FCC Commissioner Gloria Tristani 'Lyrics are from the FCC's Notice of Apparent Liability for ated in memory of 9- year -old has been pressing the agency to relax Amber Hagerman, who was Forfeiture (File No. EB-00 -IH- 0228). its transcript policy, arguing that lis- abducted and murdered in teners rarely are in a position to tape Arlington, Tex. gramming that describes or depicts sexual or or write down the contents of an offending CABLE ADDITION excretory organs or activities in a patently broadcast, making it impossible for most lis- Thomas Horan has been named offensive way. teners to file successful indecency complaints. senior legal adviser at the FCC's To be fair to the agency, some attorneys By going after such a popular song, attor- Cable Services Bureau. counter that the number of investigations is neys say, the FCC is neglecting its obligation to Previously, he worked in the rising simply because the FCC's Enforcement judge complaints based on local community bureau's consumer protection Bureau, created in December 1999, is now at standards. "That this song is played more than and competition division. He full speed and becoming more efficient at pro- a hundred thousand times a month across the replaces Clint Odom, a former adviser to ex -FCC Chairman cessing complaints. Additionally, as popular country and was featured on a Grammy-win- William Kennard, who had been entertainment becomes increasingly raunchy, ning album speaks to community standards," serving in the cable bureau since the number of complaints inevitably will rise. Burgett said. "Its pretty dear the FCC is Kennard's resignation in January. Kirby said KKMG's fine was particularly wrong about contemporary standards."

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www. geamericom. coin Washington Bell tolling for Bell bill Passage appears unlikely for Tauzin dereg effort

By Paige Albiniak ing the bill will eliminate any incentive the Cfiances appear slim for passage of a Bells have to open their local phone mar- bill that would allow incumbent kets to competitors. House Energy and Commerce Chairman Billy phone companies to offer long -dis- The bill's strongest proponents in the Tauziñ s bill, co- sponsored by John Dingell, tance, high -speed data services unencum- Judiciary Committee are Reps. Bob Good - could potentially emerge from a vote planned for next Wednesday. bered by regulation. latte (R -Va.) and Rick Boucher (D -Va.), who The House Judiciary Committee last in the last session of Congress introduced leg- ment forces phone companies to share week began two weeks of oversight on the islation that would have deregulated the their expensive high -speed networks with bill. It has until June 18 to complete work phone companies' data services but aren't competitors, the Bells won't spend to build on the measure, introduced by House reintroducing those bills this year. the networks, delaying rollout of high- Energy and Commerce Chairman Billy The bill's supporters say, if the govern- speed services to underserved areas. Tauzin (R-La.) and that committee's top Democrat, John Dingell (Mich.). The bill is much more contentious now that it has actually been making progress in Lights, cameras, litigate the House. Last year, former House Com- merce Committee Chairman Tom Bliley Prospects brighten for bill stopped. Hatch was the problem before," (R -Va.) strongly opposed the measure and allowing cameras in courts says an industry source, who also says kept the bill bottled up. Hatch opposed the bill in deference to the This year, Tauzin and Dingell struggled By Paige Albiniak wishes of the Judicial Conference and to get the approval of the bill's sponsoring Cameras may soon be allowed in fed- Supreme Court Chief Justice William committee; it finally passed 32 -23 after a eral courts, thanks to the Senate's Rehnquist. The conference thinks allowing heated debate. shift to Democratic control. cameras in federal trials would compromise Now that the House Judiciary Commit- Last week, Sens. Charles Schumer (D- the safety and honesty of witnesses and tee has its hands on the bill, it could poten- N.Y.) and Charles Grassley (R -Iowa) rein- jurors, says spokesman David Sellers. tially emerge from a vote planned for next troduced a bill that would allow federal Schumer has been pushing to allow cam- Wednesday in a form unacceptable to its judges to decide whether to open their eras and tape recorders into federal courts own sponsors. courts to TV cameras and tape recorders. since he was a member of the House. The House Judiciary Committee is limit- Currently, the policy -making body for fed- Reps. Steve Chabot (R -Ohio) and William ed in its review to provisions that address eral judges, the Judicial Conference, does Delahunt (D -Mass.) plan to introduce com- whether incumbent phone companies are not allow cameras in most federal courts, panion legislation to Schumer -Grassley by behaving monopolistically. According to although it leaves it up to the judge's discre- the end of the month. Sources don't expect it the 1996 Telecommunications Act, the tion in federal appeals courts. to pass. Justice Department can deny the Baby One of the bill's co- sponsors is Sen. The Radio- Television News Directors Bells' applications to enter the long -dis- Patrick Leahy (D -Vt.), who last week took Association and Court TV have been push- tance market if those companies are acting over as chairman of the Senate Judiciary ing hard to open federal courts to cameras anticompetitively. Tauzin- Dingell would Committee. He plans to allow hearings and and tape recorders. deregulate that process for data, which a committee vote on the bill. Schumer is "What makes this different this year," would cut the Justice Department out of now chairman of the subcommittee that says RTNDA Executive Director Barbara the loop, something many members of the has authority over the bill. He plans to hold Cochran, is the Supreme Court's release of Judiciary Committee oppose. a hearing soon. Former Senate Judiciary audio transcripts of arguments in Bush v That committee's strongest opponents Chairman Orrin Hatch (R -Utah) opposed Gore. "That really drove home to the pub- to Tauzin- Dingell are Reps. John Conyers the bill and would not allow it through his lic, to the judiciary and to members of (D- Mich.) and Chris Cannon (R- Utah), committee. Congress how short- sighted it is not to be who are pushing two countermeasures. "I think the thing is going to pass this using 21st- century technology in one Opponents of Tauzin- Dingell say pass- year because I don't see how it can be branch of government."

58 Broadcasting & Cable /6 -11 -01 Datebook

This Week June 7 -11 Montreux Symposium (TV Montreux) 23rd Montreux Symposium and Exhibition. Montreux, Switzerland. June 10-13 National Cable & Telecommunications Association Annual Convention. Contact: Renee Crawford, 41 -21 -963 -3220. McCormick Place, Chicago. Contact: Bobbie Boyd, 202 -775 -3669. June 10 -13 National Cable & June 20-23 PROMAX & BDA 45th Annual Convention and Exposition. Miami Telecommunications Association Beach Convention Center, Miami Beach. Contact: Gregg Balko, 310 -788 -7617. Convention. McCormick Place July 22 -25 CTAM Summit 2001. The San Francisco Marriott Hotel, San Francisco. Convention Center, Chicago. Contact: Seth Morrison, 703 -549 -4200. Contact: Bobbi Boyd, 202 -775 -3669. Aug. 2-4 Sie Broadcasting & Communications Assoiation Convention and Exposition. Also in June Opryland Hotel, Nashville, Tenn. Contact: Laurie Nappi, 703 -549 -6990, ext. 366. June 18-23 CTAM Executive Management Sept. 5 -7 National Association of Broadcasters Radio Show. Ernest Mortal Convention Program. Harvard Business School, Boston. Center, New Orleans. Contact: Gene Sanders, 202 -429 -4194. Contact: Nikki Sara, 703 -549 -4200. Sept. 12 -15 Radio-Television News Directors. Association International Conference June 19 Nevada Broadcasters Association and Exhibition. Nashville, Term. Contact: Rick Osmanski, 202 -467 -5200. Sixth Annual Nevada Broadcasters Hall of Nov. 12 BROADCASTING & CABLE. 11th Annual BROADCASTING & CABLE Hall of Fame. Fame charity dinner dance. MGM Grand New York Marriott Marquis, New York. Contact: Steve Labunski, 212 -889 -6716. Conference Center, Las Vegas. Contact: Nov 27 -30 California Cable Television Association Western Show. Anaheim Jarred Katz, 702 -794 -4994. Convention Center, Anaheim, Calif. Contact: Paul Fadelli, 510 -428 -2225. June 20-23 PROMAX &BDA 45th Jan. 21 -24, 2002 National Association of TV Program Executives 38th Annual Annual Convention and Exposition. Miami Conference and Exhibition. Las Vegas Convention Center, Las Vegas. Contact: Lana Beach Convention Center, Miami Beach. Westermeier, 310 -453 -4440. Contact: Gregg Ballco, 310 -788 -7617. April 8- 11,2002 National Association of Broadcasters Annual Convention. Las Vegas. June 21 CTAM and NAMIC Spring Cable Contact: Kathleen L. Muller, 202 -775 -3527. Workshop: Multicultural Marketing. Viacom Lodge, 7th floor, New York. Contact: Tina Thompson, 212 -846 -4748. One Whitehall Place, London. Contact: Broadcasting Football. Chelsea Village, June 22 -23 California Broadcasters Katie Milton, +44 (0) 20- 7840 -2700. London. Contact: Katie Milton, +44 (0) Association 2001 Convention. Loews July 20- 7840 -2700. Coronado Bay Resort, San Diego. July 19 -21 Tennessee Association of Aug. 2 -4 Satellite Broadcast & Contact: Joe Berry, 916 -444 -2237. Broadcasters 54th Annual Convention. Communications Association Convention June 23 -24 Television News Center Maxwell House Hotel, Nashville, Tenn. and Exposition. Opryland Hotel, Reporter Training. Reuters TV, 1333 Contact: Jill Green, 615 -399 -3791. Nashville, Tenn. Contact: Laurie Nappi, H Street, NW, Washington. Contact: July 22 -25 CTAM Summit 2001. The San 703 -549 -6990, ext. 366. Herb Brubaker, 301 -340 -6160. Francisco Marriott Hotel, San Francisco. Aug. 5 -8 Association for Education in June 24 -26 New York State Broadcasters Contact: Seth Morrison, 703 -549 -4200. Journalism & Mass Communication and Association 40th Annual Executive August ASJMC 84th Annual Convention. Grand Conference. Sagamore Resort Hotel on Aug. 1 -4 Association of America's Public Hyatt Hotel, Washington. Contact: Fred Lake George, N.Y. Contact: Television Stations 2001 Annual L. Williams, 803 -798 -0271. Mary Anne Jacon, 518 -456 -8888. Convention. Renaissance Hotel, Aug. 6 -8 National Cable Television

June 24 -27 Wireless Communications Washington. Contact: Joyce Burgess Cooperative 1 7th Annual Members

Association 14th Annual Business Horton, 202 - 887 -1700. Meeting. Monterey, Calif. Contact: Conference and Exhibition. World Trade Aug. 1 -4 Asian American Journalists Caprice Caster, 913 -599 -5900, ext. 305. Center, Boston. Contact: George Association 2001 Annual Convention. McFadden, 202 -452 -7823. Hyatt Regency Hotel, San Francisco. -Compiled by Beatrice Williams -Rude June 28 -29 Aarss Conferences Contact: Rene Astudillo, 415- 346 -6343. 212- 337 -7140 International Financial News Broadcasting. Aug 2 -3 Access Conferences International [email protected]

Broadcasting & Cable /6 -11 -01 59 Interactive Media INBRIEF Defining personalized SCIENTIFIC-ATLANTA Court asked to determine whether Webcasters can pay single fee SCREAMING FOR MEDIA Scientific- Atlanta has signed on By Paige Albiniak "interactive" and "personalized." If the court ScreamingMedia to be the first group of Webcasters has asked a fed- finds that the services can be defined by either of provider of customized content eral court to determine whether their those terms, the Webcasters will be ineligible for for S -A's InView information -on- services are indeed "interactive" and the blanket license. demand application for cable TV. A The first release of the InView thus ineligible for a blanket copyright license. DiMA maintains, however, that the services application (due this summer) At issue is which category of Webcasters are instead "consumer-influenced," meaning will provide cable systems with will be able to pay one copyright fee to offer that visitors to their sites rate music and other 12 personalization options for audio content over the Web and which will content, which helps the sites tailor content to screen graphics to use on a 24- have to negotiate individual deals with record visitors' preferences. hour, on- demand channel. "These are not on -demand ser- ScreamingMedia will also bundle vices," says DiMA Executive SiteWare, its aggregation and integration platform for third - Director Jonathan Potter. "It's just party content, into InView. like when you call a radio deejay and ask him to play your favorite song." WORLDGATE STARTER KIT RIAA Senior Executive Vice r WorldGate is introducing the President Cary Sherman says the WorldGate ITV Kit, a Starter new law defines an "interactive" service offering for cable operators, at more broadly as one that allows the NCTA. It contains the hardware user to "receive a transmission spe- needed to deploy WorldGaté s interactive television applica- cially created for the recipient." tions. It's priced at $39,995 and Copyright issues will play an important role in determining RIAA argues that, by being able to 1 can support up to 5,000 interac- the future of Web sites such as Launch.com. accept input and thus tailor a tive subscribers. Along with e- streaming -audio service, DiMA's mail and Web browsing, the kit companies, a much more complicated feat. members are interactive. supports WorldGaté s patented I The Digital Media Association (DiMA) and This issue was partly addressed late last year Channel HyperLinking technology. member companies Launch Media, MTU, in a proceeding at the U.S. Copyright Office.

NEW MENU AT MSNBC MusicMatch and Listen.com sued the The agency decided that traditional Webcasters MSNBC.com's new version of Recording Industry Association of America who stream their radio signal over the Internet News Menu uses Dynamic HTML (RIAA) in U.S. District Court in San Francisco are eligible to pay a blanket copyright fee, (DHTML) for easier access to the on June 1, asking the court to decide whether known as a compulsory copyright license. A site's one -click navigation. the types of Webcasting services they offer are compulsory license covers the copyrights of all i

D. d Ernst. Senior VP, Worldwide Research, True North Media "THE OPPORTUNITY TO REALLY GET TO WHAT AND ACTUALLY USE TELEVISION DEVICE RAISES TREMENDOUS POSSIBI Interactive Media

content providers, so users 'These are not compulsory licenses. WebWatch can pay one fee into an "DiMA does not seek to TV -NEWS SITES established pool and have on- demand services. clarify the law," RIAA April 2001 their fees distributed. It's just like when you wrote. "It seeks to change Ranked by gender composition However, the office's the law." Source: Jupiter Media Metrix call a radio deejay ruling purposely left up But DiMA argues that Site Males 18+ Chg. for debate the definition and ask him to play the law is unclear: "We are 1 BLOOMBERG.COM 73.8 -2.7% 2 CNBC.COM 73.7 -9.5% of interactive. Bill Roberts, throwing ourselves at the your favorite song: 3 CNNFN.COM' 72.5 -2.8% senior attorney at the court and saying, 'Please 4 FOXNEWS.COM 65.0 3.7% -Jonathan Potter, Digital Media Copyright Office, said last resolve the rules. If you 5 CNN.COM 61.4 -4.2% Association All WWW 40.4 week that the law is too resolve the rules, we can Site Females 18+ Chg. vague for the agency to create a definitive build sustainable businesses,' " Potter says. 1 ABC NEWS - 37.7 4.5% rule: "This is best resolved by the courts." DiMA's members have already volunteered to 2 MSNBC.COM 34.7 16.7% DiMA's action at the court is in response pay both new and retroactive royalties, once 3 CNN.COM 32.9 8.5% 4 FOXNEWS.COM 29.7 4.0% a to filing that the RIAA submitted to the the rates set. The fees likely will bring in mil- 5 CNBC.COM 22.1 36.2% Copyright Office last month, seeking to lions of dollars for the record companies. All WWW 41.4 keep DiMA and its member companies out DiMA is not asking for any damages of an upcoming proceeding that ultimately from RIAA, just legal clarification from the CABLE -TV SITES will set the rate for all qualified Webcasters' court. Site Males 18+ Chg.

1 CNBC.COM 73.7 -9.5% 2 FOXNEWS.COM 65.0 3.7%

3 ESPN 63.1 1.6% 4 CNN.COM 61.4 -4.2% ChoiceSeat sets reorg 5 MSNBC.COM 61.1 -11.1% All WWW 40.4 Cable/Network Universe 48.0 -2.9% By Michael Grotticelli administration. ew York -based ChoiceSeat, a A reorganization will be completed by Site Females 18+ Chg. 1 LIFETIMENCOM 86.5 -14.3% provider of in -venue interactive the end of July. Frost will remain with the 2 HGTV.COM 68.8 -15.8% N entertainment systems, filed for "new" company. 3 F00DN.COM 59.4 2.7% 4 ABC' 54.3 -12.5% Chapter 11 protection on May 18 and cut ChoiceSeat provides instant access to 5 COURTN.COM 54.1 16.1% 75% of its staff on May 31. sports information via an interactive LCD AU WWW 41.4 Although it had raised more than $22 touch -screen mounted on the backs of Cable /Network Universe 40.1 3.2% million since 1999 from such companies as seats in major sports venues, including Composition: The percentage of a Web site /chan- nel/application's visitors that belong to a specific Axalon Internet Group, Intel, Microsoft Fleet Center in Boston; Madison Square age /gender grouping. and Williams Communications, the money Garden in New York; and Tropicana Field Represents an aggregation of commonly owned /branded domain names. has apparently run out, and CEO Mary in Tampa Bay, Fla. Interactive options Chg.: Change from March 2001 to April 2001. Frost is seeking additional funding. offered include real -time and replay action - Statistically insignificant traffic. There's talk of the company's being on -demand from multiple camera angles Note: Sites categorized by BROAxAsnNG & CABLE. NA: Comparison with previous month not available. acquired, according to Dave Levine, and the means to order concessions, tick- NC: No change from March 2001 to April 2001. senior vice president of finance and ets and merchandise. Sample size: More than 60,000 nationwide.

Call 877 -9- SpotOn KNOW WHO'S WATCHING or visit www.spoton.ty. AS A RESEARCH CITIES:' Interactive Mefia

Executive Vice President Steve Schumm. However, the main rap against Gateway is a universal opinion that its initial product was slow, unattractive and clunky. Worldgate was really a middleware compa- ny that whipped up an IPG in response to operators' need for a quick Gemstar hedge. Operators also got some favorable terms in its deal from the cash -strapped Worldgate. Reports (that Gateway does not explicitly Pioneer's guide (1) is part of its Passport suite that supports VOD and other interactive features. deny) circulate that the company has sniffed iSurfTV's guide incorporates video with some sophisticated searching methodology. around its rivals. "We're interested in all technologies being developed today," says Gateway General Manager Peter Mondics, dismissing such talk as "premature." IPGs waiting for In fact, sources in the IPG industry said at press time that Gateway is in talks with VOD provider Diva Systems to buy Diva's guide because of the company's potential

patent portfolio for its IPG. Neither corn - their day in court pany would confirm the talks, and Diva has not filed any patents. Gemstar throws its weight around; others say they can co -exist But Gateway is touting the forthcoming rollout of an upgraded IPG, which it will By Andy Grossman four cable operators and Worldgate demo at the NCTA Show this week, for hat do a ritzy Atlanta strip dub, Communications, which MSOs formed last which its MSO partners are giving high John Gotti Jr., a star-studded roster summer to use as a negotiating wedge marks. "We're getting a very positive reac- of pro athletes, and the status of against Gemstar. Gateway has the momen- tion [to the new guide]," Schumm says. "A cable operators' ability to deploy interactive tum, with three deployments by Comcast lot of those issues are behind us." And program guides and other advanced services and a recent commitment from Charter another upgrade by year's end will be "very have in common? They're all at the mercy of Communications, both of which are Gate- fast with a lot of changes, look- and -feel a federal court that has pushed back one of way partners. The others are Adelphia changes," according to another operator the most important trials in cable history-a Communications Corp. and Cox Com- close to Gateway. patent lawsuit brought by Gemstar against munications. But Gateway's rivals aren't folding their several of its IPG rivals -in order to hear the Operators like that the Gateway guide hands just yet. For now, Time Warner salacious tales of the Gold Club. offers them a middleware solution on their Cable is committed to Scientific-Atlanta In sports, not too many fans go around digital platforms. MSOs close to Gateway and Pioneer New Media Technologies. shouting, "We're number two!" But, in the say the MSO owners will keep feeding Also up for grabs are all the operators world of IPGs, the outcome of the patent business to prop up the company. Plus, at smaller than Adelphia, including suit could decide who is best- positioned to presstime, Gateway was expected to Cablevision Systems, which has made no play the lucrative role of second banana to announce a non -exclusive deal for distribu- guide decisions yet for its Sony platform. Gemstar, an 800 -pound gorilla that believes tion on AT &T Broadband's Headend -in- Besides patent issues, operators say they're its more than 300 U.S. patents give it a legal the -Sky platform (although not to AT &T basing decisions on how much memory the monopoly. Cable operators desperately want systems). guides use in the set -top, cost, viability and a second company to provide leverage And MSO backers insist their attorneys technology/user -friendliness. against Gemstar, a notoriously hardball have determined that Gateway is "bullet- Here's how the other Gemstar pursuers negotiator. So assuming Gemstar doesn't get proof" against potential Gemstar patent lit- stack up: its way in court, who is well- positioned to igation. "This was done in great diligence Source Media has the backing of Insight become the IPG version of Avis? to try and create a product that didn't Communications. It was in the right place Conventional wisdom says that honor infringe on anyone. Charter isn't particular- at the right time two years ago when the will fall to TV Gateway, a consortium of ly worried about it," says Charter operator needed a server-based guide that

62 Broadcasting & Cable /6 -11 -01 Interactive Media wasn't a memory hog, says Pam Euler Hailing, Gemstar will seek to extend that arrangement INBRIEF Source's senior vice president of marketing to IPGs, which meanins that S -A would lose and programming. Time Warner. S -A declined to comment. Source touts its track record. It's in five sys- Pioneer's guide is part of its Passport digi- VOICE- ACTIVATED TV tems and 150,000 homes, including AT &T in tal application suite that also supports video - MESSAGING VIA Integra5 will showcase The Boston- a legacy from a deal Source cut with on -demand and other interactive features. Messaging Channel, a "content - the system's prior owner, Cablevision Systems Like S -A, its guide is embedded in the com- aware gateway" that combines Corp. "It's very intuitive, easy to navigate, and pany's own Voyager set -top, although, unlike television, rich media and voice the look- and -feel is good," Hailing says of S -A, the Burbank, Calif. -based Pioneer sells technology to enable new inter- Source. "It's a nice -looking guide." its suite on other platforms. active content services for But the Dallas-based company is cash - Pioneer claims to have shipped more than operators. strapped and has been delisted by NASDAQ. 2 million copies of Passport and says that Time The Messaging Channel offers It's in the process of restructuring and has sever- Warner Cable, Cox Communications and sev- cable -TV customers integrated messaging (including e-mail, al strategies in mind for emerging with a dean eral small MSOs have deployed its IPG. voice mail, faxes, chat, instant balance sheet: conduct a debt -for-equity swap in Pioneer and S -A have somewhat parallel messaging and SMS messaging) which debt holders exchange their debt for features (both boast of the ability to see the via the TV without a keyboard. equity in the company; pursue a strategic invest- video on- screen while browsing their guides). The technology can be integrat- ment from an industry or That's no coincidence ed with existing digital set -top financial player; and get since Time Warner is boxes and supports common Cable operators sold. "We have a business using both IPGs. sound, graphics and multimedia plan," says Source Senior desperately want a The newcomer is attachments. Vice President Lawrence iSurfTV, which recently second company to NARROWCASTING ADS Brickman. signed a non -exclusive deal provide Expanse Networks Inc. will leverage against with National Cable Scientific -Atlanta's the demonstrate ExpanseiV MicroZone, SARA guide, native to the Gemstar, a notoriously Television Cooperative to a system that can deliver targeted S -A Explorer digital set - hardball negotiator. get access to the group's 13 advertisements to any analog or tops, gets high marks million small operators digital cable subscriber. throughout the industry. So assuming Gemstar homes. The Sunnyvale, Cable -network operators can offer advertisers the means to Time Warner Cable and doesn't get i- =s way Calif. -based iSurfTV has "narrowcast" their commercials Cox both use it, as does garnered attention for two in court, who is to the most appropriate, demo- Adelphia, although that reasons: Its deals are based graphically selected viewers. TV well -positioned to MSO could switch to on software models rather Because it is performed without Gateway. than the usual cable- vendor become the IPG the need for a set-top box, every SARA is interesting be- relationship; and it has a subscriber can receive targeted cause S -A is not selling it as version of Avis? multimedia guide that advertisements. a stand -alone box. Instead, incorporates video "with LOCAL -AREA the guide is embedded in its set -tops, which some sophisticated searching methodology," NETWORKING makes its business model different from most says President and CEO Gene Feroglia. Still, HighSpeed Surfing Inc. is helping of its rivals'. As with other "native" IPGs, cus- iSurfTV is lower on the radar than its rivals and, consumers expand their home or tomers can launch interactive applications such unlike the others, has not yet been deployed. office broadband connections as video -on -demand or e-mail right from the With the jocks and strippers having taken into a local -area network (LAN) guide. Moreover, Dave Davies, director of mar- over federal court, the Gemstar patent case without wires. The company's keting and business development, says SARA could get its first hearing before an Inter- 802.11b wireless device inte- "has plenty of memory for applications." national Trade Commission magistrate in De- grates voice, video and data, while utilizing radio technology But SARA can't get too big a foothold be- cember. The judge could bar companies whose to communicate between PCs. cause many operators with deep Motorola set - guides come from overseas (Pioneer, S -A and Consumers in one household top penetration won't use it even in their S -A DBS provider EchoStar Communications) can share a broadband Internet set -top deployments. Also. besides its poten- from importing them. But the ITC judge can't connection along with files, com- tial patent problems, S -A has another worry: impose damages, so, once the strippers have puter games and printers, while AOLTV has cut an exclusive deal with left Atlanta, the feds could still weigh in on saving time, money and the has- Gemstar, and industry executives believe whether to punish any of Gemstar's rivals. sle of installing networking wires.

Broadcasting & Cable /6 -11 -01 63 Technology Battle of the set -top boxes Competition heats up as newcomers challenge Motorola and Scientific- Atlanta

By Michael Grotticelli or MSOs, whose business depends on

satisfied digital subscribers, the gate- Vp- Vol. SELECT CH CH. HU,DI

way to consumers' pocketbooks is i", T1ME WARNER F " a.. through the digital set -top box. That's why, in an effort to combat "digital chum," cable operators are working dosely with manu- Pace Micro Technology has received an order for 750,000 Pace 500 "home gateway" boxes to be facturers to develop and deploy models that deployed throughout Time Warner Cable's 40 cable systems. facilitate the most popular applications. Competition to win MSO business has stand-alone consumer devices, many MSOs MEETING SPECS become fierce as dominant players are betting on personal video recording as Combined, Motorola and S -A manufac- Motorola (formerly General Instrument) an internal feature of the set -top. Indeed, ture about 90% of the analog -to-digital and Scientific- Atlanta (S -A) have been after unsuccessful tests of Replay devices in processing and satellite transmission joined in recent years by aggressive upstarts Florida, Time Warner Cable is looking at S- equipment in the head -end facilities. For Pace, Pioneer, Samsung and Sony. A's efforts to integrate PVR functionality set -top newcomers, then, it's important "It's no longer a two -horse race, and that's into the new Explorer 8000 set -top, accord- that their boxes are compliant with exist- good for everyone," says Neil Gaydon, CEO ing to company spokesman Mike Luftman. ing Motorola and S -A systems. of UK -based Pace Micro Tedlnology. "This Interactive applications-shopping, play- For example, companies wishing to industry needs somebody to challenge the ing along with a TV program, online gaming, work with AOL Time Warner's S -Abased pricing, quality of service and delivery surfing the Web-are also being tested, and systems must design their products to capacity that have existed for years." the jury is still out on whether significant Pegasus specifications, which came out of Manufacturers new to the U.S. have numbers of consumers want these capabili- the Full Service Network project. Motorola found it hard to break into the market. Sony, ties. Many industry observers cite Time systems, on the other hand, require build- for one, had such a hard Warner's Full Service ing to the DigiCipher spec. time convincing U.S. Network trial in There have been industry efforts to This industry needs MSOs that it helped Orlando, Fla., eight years make all set -tops compatible. A 1998 agree- Cablevision Systems somebody to ago as proof that there's a ment between Motorola and S -A called Corp. transition its head - challenge the pricing, limit to what subscribers Harmony, for example, was supposed to end facility in Bethpage, want, but much of the enable each company's boxes to work with N.Y., as part of an agree- quality of service and technology developed the other's head -end equipment. Nearly ment to have its new dig- delivery capacity that for that business has three years later, most cable facilities today ital set -top box deployed. since matured and is are not Harmony -compliant. have existed for years: No Sony boxes have being induded in the lat- This issue affects the FCC's desire to get been deployed to date, -Neil Gaydon, est set -top boxes and set -top boxes into retail stores. The govern- Pace Micro Technology but, according to cable head-end facilities. ment wants to enable consumers to buy a box Cablevision spokesman Processing power has outright to avoid monthly rental charges while Keith Cocozza, deployment will begin in the also increased substantially. In most of the still having access to encrypted programs. fall, with the MSO giving analog subscribers latest boxes, separate 300-MIPS (million the boxes at no additional cost. instructions per second) silicon processors AT RETAIL New features of set -top boxes are being are being used for box functions and appli- The FCC mandated that cable companies deployed in limited test markets. Although cations, improving speed and on- screen operating in the U.S. had to make a Point Replay Networks and TiVo have stalled as display quality. of Deployment (POD) module available to

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Series, the 710 and 750. The former incorpo- rates S -A conditional access, an integrated ///tl.f!!All.f1/!I// 1111I11111FHFilaß}}}rilllt DOCSIS (Data Over Cable Service Interface JJ!/JJll.:f1/!/:'!!.f! l/JJttJt1FFFFlFlii}}}}}}11t11 VA1VAZ ::: . Specification) cable modem and support for OpenTV, Liberate and Microsoft TV interac- tive services. Options include HDTV display and a POD interface. Comcast has signed a three -year contract for 300,000 of the 710 boxes for its Motorola -based networks.

Motorola's DCT -2000, the most commonly deployed cable box, Meanwhile, Pioneer New Technologies is able to facilitate VOD and Internet access. has shipped approximately 1.5 million boxes in the U.S., where they have been consumers by last July. Specifically, propri- on research we've done, if you offer a box deployed by major MSOs like Cox and etary security functions to enable condi- that has features that people want, the AOL Time Warner, as well as by small, tional access (CA) had to be separated out uptake will be there," says Bernadette independent operators. To meet the digital of the set -top box. Vernon, director of strategic planning at demand, Pioneer recently opened two fac- The mandate required that the PODs be Motorola. The box is able to display pre- tories-in Japan and Malaysia. available to facilitate the sale of set -top boxes mium digital channels, however, only with Its latest offering, the Voyager 3000 at retail. The manufacture of consumer set - Motorola -based cable systems. (priced $325 to $350, with volume dis- top boxes, however, was not mandated. counts available) incorporates a Broadcom Most set -top manufacturers agree that LOOKING AT FEATURES single -chip MPEG processor with 16 -MB full- featured cable set -top boxes with CA Pace Micro has several million digital set -top memory (32 -MB optional) and up to 8 MB functionality will not be available at retail boxes deployed overseas but none in the of flash memory for maintaining and docu- realistically for several years. Manufacturers U.S. Like Motorola and Sony, it declines to menting user preferences. wonder whether consumers will buy them. provide pricing details, saying only that its The company's Passport Application "You're adding a whole level of cost that products are "competitively priced" (putting Suite software -with an interactive EPG, will make the box expensive," says Pace's them at the $300 -plus level). However, Pace channel banner browser and parental-con- Gaydon. "It's clear by the ferocious deploy- has sold products to the U.S. DSL market for trol features -is deployed in approximate- ment of digital boxes by the MSOs that distributing video over twisted -pair phone ly 2 million Pioneer and other boxes in the they are getting to their premium -package lines and has made strides toward breaking U.S. The software supports both Motorola and high -end customers as fast as possible into the set -top market, having 20 -year and S -A digital infrastructures. before that mandate arrives." licenses for both Motorola and S -A. Pioneer hopes to introduce PVR tech- Pioneer New Technologies, according to "Having both licenses allows us to talk to nology into its boxes sometime next year

director of marketing Dan Ward, will have the other MSOs and offer them the services and will integrate it in the Voyager next - a full- function set -top box in stores this of one company, building for two operating generation box, which will also have up to year, but he predicts sales will not be signif- systems," Gaydon points out. "For them, it 30 MB of internal storage and the ability to icant until 2003, at the earliest. means convenience and less cost." network with other Pioneer consumer elec- S -A has a POD device, called PowerKey Pace has received an order for 750,000 tronics devices. CA, but will not yet market a cable box for Pace 500 "home gateway" boxes to be "The Passport software will become the retail because of a lack of consumer inter- deployed nationwide throughout Time unified GUI," Ward says, "bringing est. "It's hard to find an attractive price Warner's 40 cable systems over the next together all of Pioneer's products that will point," says Sam Lim, vice president and three years. Comcast Cable will test 50,000 be controlled through the set -top box." general manager for S -A's Media Networks of them for its S -A based network, using S- With the largest installed base, Motorola division. "Anything over $400 is not going A's PowerTV for interactive services. has shipped more than 14 million set -top to find many takers, yet that's the bottom The Pace 500 features a single -chip boxes in the U.S. and Canada, most of them line for companies to make money." (Broadcom's BCM7100) and integrates a carrying the General Instrument brand. Motorola offers a POD device and will cable modem, conditional access and a Declining to reveal actual numbers of units also have a set -top box, called DCP, at retail choice of an S -A Resident Application produced or pricing, Vernon says Motorola later this year, priced at about $800. It (SARA) or Pioneer Passport interactive has increased production to meet the digital includes a 30 -MB hard drive, 500-W A/V electronic program guide. demand and is working with the MSOs to receiver and internal DVD player. "Based Pace also offers two models in its 700 improve forecasting of product volume.

66 Broadcasting & Cable /6 -11 -01 Technology

Most of Motorola's customers deploy some graphics look better on an interlaced TV set. To INBRIEF type of VOD system, whether with local or be successful, we had to allow for the inevitable national control, and PVR capability is in their progression from single -channel audio to multi- immediate future. "With products like channel audio, accommodate HDTV and WEATHER CHANNEL [Microsoft's] Ultimate TV available in some include a down -sampling capability for SDTV." GETS NAVY DATA The U.S. Navy and The Weather homes via cable," Vernon says, "we are seeing Sony Electronics markets two set -top boxes, Channel have signed a memoran- some demand for PVR service." the DHG -M55 and DHG -B45, but declines to dum of understanding to jointly on pricing and features, saying Motorola's DCT -2000 is the most com- provide details examine new methods and tech- monly deployed cable box, able to facilitate those issues are still to be addressed-the nologies for producing and pre- VOD and Internet access. Software upgrades boxes are not yet available. Set to be deployed senting climate and weather since its deployment two years ago have by Cablevision, they are designed to be part of forecasts. The net will have added such features as an intuitive EPG. a home local -area network. They are not com- access to climate, weather and by the SGI The DCT -5000 offers more capabilities for pliant with either Motorola or S -A headends; ocean data processed Origin 3800 supercomputer at two -way interactive services, such as a built -in Sony plans to leverage its systems- integration the Fleet Numerical Meteorology high -speed cable modern and a 300 -MIPS expertise to help head -ends customize their and Oceanography Center in internal processor to facilitate home network- equipment to work with them. Monterey, Calif. ing. Software development for the 5000 has The DHG-M55 indudes a 300 -MIPS appli- The Weather Channel will also been slow to materialize, but it is happening. cation processor, 32 -MB DRAM/16 -MB flash have access to the Navy's Coupled With deployment since 1998 of nearly 7 memory, a DOCSIS cable modem, iLink Ocean /Atmosphere Mesoscale million Explorer 2100 and (IEEE 1394) and a "Smart Prediction System (COAMPS), which is used to predict changes 3100 boxes (each priced We had to allow for card" port for future CA in ocean and weather conditions about $300), S -A envisions applications. It also features the inevitable in highly complex coastal areas. "home network" use for its separate processors for high - Explorer 8000 media server progression from quality graphics and interac- SEACHANGE TARGETS VOD (about $500). Introduced single -channel. audio tive and middleware applica- Beginning in July, SeaChange late last year, it incorporates tions. The secondary cable International will begin shipping PVR and interactive stream- to multichannel receiver, the DHG -B45, in- new video -server configurations capable of delivering more than ing -video capability and a audio, accommodate dudes a 100 -MIPS processor. 2,000 Digital Video Broadcast 30 -MB internal hard drive. According to Sony HDTV and inc.ude a (DVB) video streams from a sin- It has been ordered by Time Electronics Vice President of gle standard rack, while storing down- samp:ing Corporate Communications Warner in limited numbers more than 2,000 feature -length but not yet deployed. capability for SDTV: Mack Araki, MSOs, in addi- movies. Single servers will be S-A's Explorer 4100 digi- tion to Cablevision, are con- available with 800 -Mb /s -Sam Lim, Scientific -Atlanta tal set -top, introduced at the sidering the box. throughput for small applications recent Cable -Tec Expo's "Cablevision's box has been requiring limited video storage. Engineering Conference in Orlando, Fla., and designed with VOD in mind," he says. "We LASERPACIFIC OFFERS priced $330 to $350, is described as a "home basically wanted to create a box with an easy - HD POST SYSTEM gateway" and features two tuners, a DOCSIS to -use interface because that's what A team of engineers at LaserPacific modem, high -performance graphics and Cablevision asked us to do." Media Corp., Hollywood, Calif., has memory interface. USB and Ethernet ports The newest player in the set -top arena, developed a new system for mak- suit it for home -network connectivity and Samsung's Dallas-based Broadband Network ing high -def post -production more interactive -TV applications. Terminal division is introducing its SMT-F220 efficient. The new High Definition S-A's Explorer 3100HD digital set -top at this week's NCTA show in Chicago. Supercomputer Assembly system creates 24p HD programs as pure functions as a network computer capable of Features include VOD support, high -speed digital data. The process takes con- presenting high -definition (1080i) program- Internet access, a DVD -ROM drive, EPG and siderably less time than other its outputs. PVR functions. ming through component methods and has qualitative Because interactive applications are driving For all companies, despite the slow U.S. advantages because the images set- top -box deployment, the company has economy, the digital set -top business is thriv- and sound stay in data form approached design of its boxes from a "TV -cen- ing. "When the economy turns down, our busi- throughout the assembly process, tric" point of view, as opposed to trying to emu- ness goes up," says Pioneer's Ward, "because according to Senior VP of Engineering Randy Blim. late a PC, says S -As Lim. "We try to make everyone is staying home and watching TV."

Broadcasting & Cable / 6 -11 -01 6 7 Technology Getting the TotalView

For the first time, NBC Sports offers 360- degree images for play analysis in NBA Finals

By Michael Grotticelli erage, as well as in surveillance, still-frame the pressure of the NBA Finals and during NBC Sports is supplementing its multi- panoramic photography and Internet video a live broadcast." camera live coverage of the 2001 applications. The NBA Finals are the first Be Here previously worked with the NBA Finals series with first-of-its- use on live TV. NBA on the first live Webcast of an entire kind panoramic analysis of selected replays. Indeed, NBC knows it's taking a chance professional sports game and the Webcast Full -court (360 -degree) images in full - using TotalView for its highest -rated sports of portions of the 2001 NBA All-Star motion and freeze frame are captured with broadcast of the year but "sees potential Weekend. a small digital video camera and processed going forward," says Andy Rosenberg, coor- "It's all about allowing the viewer to see a with specialized compositing software from dinating director for the NBA on NBC. view that he otherwise has not been able to Be Here Corp., Los Angeles. NBC He points out that, because NBC wasn't see watching sports TV today," says Be announcer Doug Collins has been using the 100% sure the system would work flaw- Here President and CEO Andrew Thau. TotalView broadcast system during down- lessly, TotalView is not being used in real "The key is the ability to navigate within the time in the action to analyze play, breaking time-at least it wasn't during Game One view. Most people find this compelling." down these wide -angle views as he directs last week -but during time -outs and During the NAB convention in April, Be

the software to zoom in, pan, tilt and freeze before and after commercial breaks. Here and Philips demonstrated a viewer - a particular play while he discusses it. "We're eager to work with the Be Here navigable panoramic video application for The TotalView system comprises a spe- people, but, because the [Be Here] techni- interactive television embedded in a set -top cial wide -angle lens, image -processing soft- cian is a computer guy and not a TV guy, box. The NFL, NBA, NHL, ESPN, Fox ware, and production and playback hard- there's going to be a learning curve," and E! Entertainment have all used Be ware. A tiny 3- inch -square digital camera Rosenberg says. "Hopefully, that curve Here's technology on the Internet for inter- with customized wide -angle lens has been won't take too long to make it look good on active viewing applications. mounted atop the backboard glass at each TV. We don't know what it's going to be "What attracted us to Be Here's tech- end of the court at the Staples Center in Los like getting these images on the air under nology is that it gives us a different way to Angeles and at Philadelphia's break down the way plays First Union Center. Be Here's occur," NBC's Rosenberg ex- processing software smoothes plains. "It allows viewers to the separate video frames to cre- watch people other than the ate a panoramic composite for primary player and see how live broadcast. plays develop. We're always Using a small touch -screen looking for new technology that controller, Collins points to and will enhance a broadcast but maneuvers through these live not detract from it." panoramic images or freezes the Be Here was founded in 19% game action while analyzing a in Cupertino, Calif., the current play. A Be Here technician with site of its technology-develop- the same controller locates and ment center. Its investors indude dissects plays called for by Collins. Eastman Kodak, Intel Capital, Although the company would Philips Electronics, Enterprise not reveal specific costs of the Partners and Wasserstein Adel- system, the price depends on son Ventures. The company re- how much production is cently completed a $6 million z Displayed on a monitor in the TotalView production booth, a involved and how many cameras panoramic round additional view of the court at Los Angeles' Staples Center is captured by the Be Here of funding and crew are needed. Total View TotalView system before the first game of the 2001 NBA Finals. from Snider Capital (co -owner 7§ The red outline in the image is the view has been used by Entertainment selector that the operator uses to pan, tilt and zoom through live or recorded video in composing of several Philadelphia sports ö Tonight for its Oscar -night coy- instant -replay sequences. teams and Comcast Cable)

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A TOWERING TRIBUTE Former CBS President Dr. Frank

Stanton took a tour last week of new public -radio studios bearing his name. The $3.5 million digi- tal, state -of -the art studios, located in downtown Los Angeles, Court TV in were developed by Marketplace Productions- current producer of the classroom the Peabody award -winning Partisan agendas were put on the Marketplace Morning Report- back burner in Washington last which was recently acquired by Minnesota Public Radio. month when House Speaker J. "There is a large creative- talent Dennis Hastert (R- Ill.), House pool in Southern California," said Minority Leader Richard Gephardt Jim Russell, senior vice president (D -Mo.) and several senators and general manager of Marketplace joined Court TV's CEO Henry Productions. "We plan to take advantage of this talent in our Schleiff (above) in unveiling the expanded program development." network's newest Choices and Several new national programs Consequences antiviolence cur- are in for the pipe the Frank riculum directed toward middle Stanton studios, including Public and high school students. Radio Movie Show, Spanish Laudable audio This year's Marketplace and the magazine initiative will focus program True West. "This is so motivating," crowed Steve McKenzie tr) of \X'ZSR-FM on the problem of bullying and Crystal Lake, Ill., after receiving his $5,000 Radio -Mercury Award last on helping teens differentiate FUELING THE week in New York for best station -produced spot from David Crow! between negative and positive LIGHTHOUSE of Clear Channel Communications. "I want everything. I want to con- media images. Craig Kornblau, president of quer the world," McKenzie said. " I'Il be beck." Aired last month, the first taping Universal Studios Home Video, 12 and Jerry Gepner, executive vice The other awards for radio spots aired in 2000 went to ad agen- of the classroom -style program president of Fox Sports, were hon- cies, with the top $100,000 award going to DDB Chicago for another featured students and dozens of ored at the Vision Fund of in its series of "Real American Heroes" spas. Stan Richards, chief of Congress members. Set for fall, America Annual Awards in dinner The Richards Group agency in Dallas, won _he Lifetime Achievement the second will target younger New York City, emceed by comedi- Award. He never wrote a radio spot but appreciates the craft. "The students and their parents. an and The View resident gabster radio spot belongs to the writer." Joy Behar. The not-for -profit organization, made up of visual -media profes- sionals who seek to make their products and services accessible to An unlikely duo the visually impaired, lauded FCC Chairman Michael Powell gave an embrace Kornblau and Gepner for their work within their respective industries. to Lamb Chop, in Washington last week in "We are delighted to have the handing out the second annual Lamb Chop opportunity to single out and Awards for excellence in children's program- honor the accomplishments and ming. He was joined by Mallory Lewis, whose contributions of these key leaders mother, Shari, created the lovable woolen sock in our industry," Vision Fund puppet. Award winners were Sesame Workshop President Alec Shapiro said. He also noted that the event was to founders Joan Ganz Cooney and Lloyd Morrisett benefit VFA's partner, Lighthouse and the late Muppet creator Jim Henson. International.

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Broadcast TV information services, promoted John Cottingham, GM, WIS- to regional director. All of the Obituaries TV Columbia, S.C., joins following are in Eatontown, WSPA-TV Spartanburg, S.C., NJ.: Warren HeimaU, regional Imogene Coca, the tiny saucer -eyed WASV -TV Asheville, N.C., manager, engineering/opera - actress -don't call her a comedienne, she and WNEG -TV Toccoa, Ga., tions, promoted to regional wanted to play St. Joan-died in as VP /GM. director, Barbara Irwin, region- Westport, Conn. She was 92. John O'Laughlin, manager, al technical analyst, promoted Coca came to comedy accidentally, promotions and marketing, to regional operations business While downing in the theater during KDVR(TV) Denver, appoint- manager, Priciva Reilly, region- rehearsals of Leonard Sillman's Broadway ed creative services director, al manager, Pay Per View, pro- Coca revue New Faces of 1934. KWGN -TV Denver. moted to regional director, Pay Producer Max Liebman, who had Chuck Allenstein, systems Per View/Video On Demand; worked with Coca and Caesar in the Catskills, paired them in engineer, Journal Broadcast Margaret O. Woodside, VP, The Admiral Broadway Revue in 1949 -which was simultane- Group, Milwaukee, promoted Amerix Corp., Columbia, Md., ously on NBC and Dumont -and again in the groundbreak- to director, information joins as regional director, ing Your Show of Shows, for which all three are best- known. technologies. community relations, The versatile seemingly rubber -faced Coca appeared in satires Maryland/Delaware region, of movies, including avant -garde foreign films, performed Cable TV Baltimore. sketch comedy and was part of a regular skit with Caesar, The Promotions at Comcast Cable Michael Grover, director, Hickenloopers. The show ran from February 1950 to June Communications: All of the fol- legal attairs, Media One/AT &T 1954 and earned Coca a Best Actress Emmy in 1951 and a lowing are in Union, NJ.: Broadband, Atlanta, joins Cox Peabody Award in 1953. Maria Carriere, manager, collec- Communications, Atlanta, as She and Caesar were reunited in 1958 in Sid Caesar tions, promoted to regional director, government affairs. Invites You. director, Fred Kopedd, regional Coca had her own sitcom, Grindl (1963 -64), in which she manager, new -business devel- Programming played a housemaid. In the sitcom It's About Time (1966 -67), opment, promoted to regional Steven Kent, senior VP, inter- she played a stone -ager. Coca was also a singer and dancer director, Peter J. Lyden III, national production, TriStar whose last Broadway appearance, in 1978, was in the musical regional manager, promoted to International Television, version of On the Twentieth Century. regional director, government Culver City, Calif., promoted She was twice widowed. There are no immediate survivors. relations: Debra Marshall, to executive VP. regional manager, promoted to Adrienne Cleere, president, Arlene Francis, TV panelist par excellence, died May 31. regional director, public rela- Cleere Strategic Alliances Inc., She was 93. tions; Irene Schaefer, manager, New York, joins PBS, New Francis, an actress whose career encompassed movies and Broadway, started in radio, where she was in game shows and hosted an interview program. Her pleasant, bubbly personality and genteel manner led to her landing some of the biggest names, including Frank Sinatra. She appeared on morning TV, hosting NBC's newsmagazine Home (1954 -57). She was the first woman to host a game show, Blind Date (1949 -51, ABC; '52, NBC; '53, Dumont). However, she is best -known for What's My line?, on which she was a gorgeously gowned pan- elist, appearing in all its iterations from 1950 to 1975. -Beatrice Williams -Rude

John O'Laughlin Steven Kent

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York, as VP, strategic Service, San Francisco, as Radio One markets, appoint- promoted to executive VP/ partnerships. executive director. ed to the Arbitron Radio executive creative director. Laura Rubin, GM, com- Advisory Council. Nancy Sullivan Bristow, panion sites, USA Interactive Radio partner, Luminant Worldwide, Entertainment, New York, Coni Sansom, GM, WKXC- Journalism New York, appointed senior named director, corporate FM Aiken, and WSLT(FM) Chris Blackman, VP, news pro- managing director, Frank N. communications, USA Clearwater, S.C., promoted to gramming, CNBC, Singapore, Magid Associates, New York. Networks Inc., New York. VP /GM. joins WCAU -TV Philadelphia Promotions at BMI Media Fred Spring, managing direc- Shawn Nunn, director, sales, as assistant news director. Relations, New York: John tor, research, Turner Classic KHKS(FM) Denton/ Coletta, director, business Movies, Atlanta, promoted to KDMX(FM) Dallas, joins Advertising/Marketing/PR affairs, promoted to senior VP, research, Turner Classic KRBV(FM)/KOAI(FM) Fort Promotions at Inter /Media director; Christine Iglesias, Movies and Turner South. Worth, Texas, in same capacity. Advertising, Encino, Calif.: manager, Internet licensing, Macenje Mazoka, director, Appointments at Maine Sydney `fallen, founder, promoted to director; Mollie youth outreatch, Thirteen/ Public Broadcasting, Lewiston, appointed CEO; Robert Chaney, account representa- WNET, New York, adds the Maine: Mark Austin, produc- 'fallen, executive VP, promot- tive, radio and TV licensing, duties of project director, tion assistant, Television ed to president. promoted to manager, national outreach for Services, Bangor, Maine, pro- Appointments at Interep, Internet licensing. Cyberchase. moted to marketing and devel- New York: David Appointments at Sullivan Remi Joyeuse, regional sales opment; M. Bridget Chase, MorganLander, account execu- Direct: Susan Burke, director, manager, Kinko's, Knoxville, manager, capital campaign, tive, Unwired Network and video products and services, Tenn., joins Scripps Networks, The Nature Conservancy, Specialized Agency, promoted TESS Communications, Knoxville, Tenn., as manager, Brunswick, Maine, joins as to VP; Shari Kantor, account Denver, joins as senior account Southeast region affiliate sales. director, capital campaign. executive, Unwired Network executive, Denver office; Penne Sally Jo Fifer, executive Wayne K. Brown, and Specialized Agency, pro- Heede Pojar, corporate direc- director, Bay Area Video VP /regional manager, moted to VP. tor, marketing, Fanch

Coalition, San Francisco, joins Charlotte, N.C., Raleigh - Bill Bruce, senior creative Communications, Denver, joins Independent Television Durham, N.C., and Atlanta, director, BBDO New York, as account executive, Denver office; Tawn Graham, VP/account supervisor, Digitas, Boston, joins as group account The person you describe is the person w deliver director, Cincinnati office. Taneshia Nash Laird, man- Our 25th year of identifying ager, The M&M Group, New and recruiting exceptional executives York, appointed development director, Nurun Inc., New Joe Sullivan & York. Associates, Inc. Ilise Benun, director, Crea- tive Marketing & Manage- 9 Feather Hill Southold. NY 11971 N.J., joins (631) 765 -5050 ment, Hoboken, www.joesullivanassociates.com Guarino Woodman, New York, as director, marketing. Broadcasting Cable -Compiled by P. Llanor Satellite Internet Alleyne 212 -337-7141 [email protected]

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she says. "Many of the issues are Going home at the FCC just revised versions of what we did in my early days. They've Thomas Wolf was wrong, at least for the new general counsel just become more complex." Mago says one of her tasks assigned by Powell is to burnish ane Mago returned to familiar territory when she was named the agency's reputation among FCC acting general counsel in January. Her first job out of federal judges, which has been law school was on the agency's legal team. "This is a coming tarnished by high -profile court- home for me. I've spent the majority of my career in the gen- room losses on minority recruit- eral counsel's office," says Mago, whom agency Chairman Michael ing, cable- ownership caps and Powell named to the post permanently on May 14. right -of -reply rules for broad- After getting her feet wet in a general counsel's honors program casters. "One of his concerns is for recent law school graduates in 1978, Mago's first permanent that we work on the quality of assignment was in the Common Carrier Bureau. She then returned commission decisions that may to the general counsel's office as a litigator after a year and a half. go to court," she says. "We're Between other stints in the this office, Mago also served as adviser to trying to make sure the deci- former commissioners Rachelle Chong and Anne Jones and as a staffer sions are solid, well- founded in the old private radio bureau. Her latest stretch before returning to and adhere strictly to the law." Jane Mago head the office was as Powell's mass-media and cable adviser from Mago joined the FCC after General Counsel, FCC November 1997 until December 1999, when she was named deputy earning her law degree and a chief of the new Enforcement Bureau. Mago jokes, "They keep taking B. Aug. 1, 1953, Honolulu; B.A., graduate degree in communica- communications and political sci- tions from the State University of ence, SUNY -Buffalo, 1975; J.D., New York in Buffalo, her home- M.A. Communications, SUNY- me back, like a bad penny" to tackle courtroom duties, she town. The agency, she thought, Buffalo, 1978; staff attorney, FCC With her varied duties a plus, says recent visits to watch the would be the ideal place to capi- Common Carrier Bureau, 1978 -80; her experience as a litigator con- team in action have made her a talize on both degrees. She ini- trial attorney, FCC Office of General vinced Powell that he should little wistful for the days when tially planned to stay only five Counsel, 1980 -81; common carrier send her back to run her original she cases. argued adviser, Commissioner Anne Jones, years, but, after getting married haunt. Today, her a office faces Her first big case, known as 1982 -83; trial attorney, OGC, 1983- and starting a family she decided load of high -profile cases, and, "Computer 2," was the second 87; deputy chief, Private Radio government work provided the on Mago's watch, federal judges of three FCC legal battles Bureau /Land Mobile and Microwave ability to have a career while han- are likely to hand down rulings defending rules for advanced Division, 1987 -88; trial attorney, ding the duties of being a mom. that will reshape long- standing telecommunications services. Set OGC, 1988 -89; assistant general Family We hasn't conic with- policy on telecommunications before the AT &T break -up, the counsel, trial and enforcement; out conflicts, however. Her hus- 1989 -94; senior adviser, Commis- mergers, broadcast ownership regulations were created in antic- hand, Robert Blau, is BellSouth's sioner Rachelle Chong, 1994 -97; and cable Internet service. ipation of today's broadband federal regulatory counsel. mass media /cable adviser, Commis- "Jane Mago is a lawyer's revolution and were intended to Consequently, Mago has been sioner Michael Powell, 1997 -99; lawyer who provides insightful, differentiate between basic tel- forced to recuse herself from deputy chief, Enforcement Bureau, objective analysis on all issues com services and high -speed agency decisions dealing with the 1999 -2001, current position since she takes up," Powell says. "She data, or "enhanced," services. January; m. Robert Blau, April 4, company specifically or, many has been a trusted legal adviser, Many of the decisions FCC 1981; children: Bobby (16), James times, with common -carrier both when she was on my per- lawyers struggle with today - Tyler (14), Genevieve (12) issues in general. Still, even when sonal staff and in her subse- whether cable companies must she's had to delegate those quent work in the Enforcement provide rival carriers telephone - are just logical progressions of duties, she insists, "I've never felt Bureau and as general counsel." style open access to their broad- those three cases. "That's one of like I had nothing to do." Although Mago doesn't plan band networks, for instance-nstance the things that has amazed me." -Bill McConnell

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Qualified candi- experience in all facets of television news photog- letter and resume to: Rainbow Staffing, Dept JFE, dates should send a cover raphy including lighting, audio and editing, or WKRC-TV, Attn: Business Office - LSM, 1906 1111 Stewart Ave., Bethpage, NY 11714 show exceptional knowledge and creativity in Highland Avenue, Cincinnati, OH 45219 or E -mail to: careers @cablevision.com these areas. Applicants should have a good eye (include REF in subject line of e- mail). # for news photography, be able to work in the field Equal OPPortuoity EotPloyer. unsupervised or with various reporters and be ACCOUNT EXECUTIVE able to work in deadline situations. Applicants WAVY-N seeks an Account Executive with two must be able to /or willing to learn to set up and to four years broadcast sales experience to join AFFILIATE RELATIONS MANAGER operate a news microwave van for news remotes our Sales team. Successful candidate should be Interested persons should send resume and video proficient in Nielsen ratings, Scan, negotia- News 12 Networks, the country's first, largest, N tape of news related work to: tions and service of key accounts. Proven track and most watched regional cable news channel, Phil Grant, News Operations Manager, KIRK -N record of new business development a must. is seeking a professional to maintain relation- College degree and experience with local market ships with current cable affiliates. Position also 3310 Bissonnet, Houston, Texas 77005 research a plus. Please send resume and cover involves acquiring new affiliates, conducting No phone calls please. letter to: John Cochrane, Local Sales Manager, cable customer service product training, and Equal Opportunity Employer M/FN /D WAVY-N, 300 Wavy St., Portsmouth, VA 23704. more. Affiliate relations experience preferred. No phone calls, please. EOE We otter a competitive salary and comprehen- GUEST COORDINATORS sive bnfts pkg Please rush resume indicating Guest Coordinators wanted for nationally syndi- REF #0611BC2859JFE in cover letter, to: cated dating show. Candidates should be experi- SALES ACCOUNT EXECUTIVE Rainbow -Staffing Dept. JFE, 1111 Stewart Ave., enced in recruiting potential talk show guests and KYW -3, the Viacom/CBS owned and operated Bethpage, NY 11714, Fax: 516 -803 -3464 or station in Philadelphia, has an immediate open- email: jedmonds @cablevision.com (indicate have excellent communication skills. We are look- ing for an Account Executive. Candidate must REF # in subject line of email). ing for candidates in the New York City and Miami areas. Please send resume to: TV Show, 245 8th possess strong negotiation and presentation Equal Opportunity Employer Avenue, P.O. Box 111, New York, NY 10011 skills plus a proven track record with major agen- cies and new business development. Ideal appli- cant understands the importance of relationships, teamwork, and a positive attitude. College degree PHOTOJOURNALIST URBAN TELEVISION/RADIO preferred; computer skills a must. Resume to WATE-TV6 in Knoxville, TN is looking for an experi- The Broheim Group, LLC, the new urban televi- Lloyd Bucher, Local Sales Manager, KYW -3, 101 enced Photojournalist. Must have experience shoot- sion and radio choice is looking for dedicated col- S. Independence Mall East, Phila, Pa 19106 or ing and editing local rews and sports for broadcast. lege graduates. Opportunities available: e -mail to [email protected]. EOE ADA M/F We have terrfic tools and great people to work with. Send resume and a tape of your work to WATE- N- Station Manager Washington, D.C. TV6, ATTN: Personnel, P.O. Box 2349, Knoxville, TN N -Sales Manager Washington, D.C. Over 125 New Career 37901. No phone calls, please. EEO Employer. TV- Traffic Manager Washington, D.C. Opportunities! TV- Account Executive Washington, D.C. $5$ - 70 Cities! Account Executives Radio -Station Manager Henderson/Oxford, N.C. Sales Management - Marketing - Research WEEKEND SPORTS Radio-Account Executive Henderson/Oxford, N.C. - Traffic - Production - REPORTER /ANCHOR Accountant/Bookkeeper Washington, D.C. www. MedlaRecrulter.com Media General Broadcast Group Free to Candidates! Forward Resumes to: 303 -368 -5900 www.mgbg.com Randall Williams -COO, WCBD -TV The Broheim Group, LLC P.O. Box 5202, Takoma Park, Md. 20913 WCBD-TV2 in beautiful Charleston, SC is look- FORSALESTATrr ing for a Weekend Sports Reporter /Anchor. E -mail to [email protected] or fax to 1-301-587-7464 Looking for a challenge? Are you passionate FLORIDA -LPTV about telling stories about real people and the EEOE M/F Drug Screen games they play? Were looking for a real story LMA with option teller who wasn't mind hustling for a good tale. for Two Built Stations Prior reporting experience a plus.Must be a www.tvinsite.com/ team player. EOE M/F Drug Screen. Send - FT. Myers and Lakeland - resume to HR Dept. 210 W. Coleman Blvd., broadcastingcable owner 407 342 6457 Mt. Pleasant, SC 29464.

Broadcasting & Cable /6 -11 -01 75 Classifieds Television SATEL LI7ESPACE PRODUCER

EXECUTIVE PRODUCER Twin Cities Public Television seeks an experienced Executive Producer to join its National Production team. TPT is located in the culturally rich Twin Cities of Minneapolis and St. Paul and has a repu- tation for bringing innovative, high quality programs to public television. From Hoop Dreams to Liberty, from Newton's Apple to American Photography, TPT's National Production Department has pro- ~' EFC COMMUNICATIONS INC. duced a wide range of successful programs for public television. Candidates should be capable of developing, fundraising for, and overseeing a wide variety of CABLE SATELLITE projects, including high -end specials, weekly series and mini -series. Experience with public broadcast- ing is preferred but not required. Candidates should have a proven track record in producing for SPACE AVAILABLE ON television. Highly competitive salary and benefits package Please send resumes and sample tapes to National Productions, TPT, 172 East Fourth GALAXY I I Street, St. Paul, MN 55101. www.tpt.org

SENIOR PRODUCER KAN-Little Rock, one of the top -rated ABC affil- Valuable space available immediately 1 1, on Galaxy iates in the country, is seeking a Senior Producer. Oversees duties of all news producers Transponder 19, 18MHz and graphic production of all newscasts. Instructs producers and reporters on newswrit- Popular cable satellite ing, newsgathering, franchise elements and other content elements of newscasts. Assists Easy for your customers to receive your signal Executive Producer in overseeing the news product and Assignment Editor in staffing news Negotiable leasing terms events. Degree in Journalism or related field and five years of progressively responsible experi- ence in a television newsroom required. Send resume and tape to: Human Resources Director, KAN, 401 Main Street, Little Rock, Arkansas, For more information, please contact 72201. KAN is an Allbritton Communications Grace E. Leone at: station and an Equal Opportunity Employer. (800) 882 -6447 or [email protected]

PRODUCER

PRODUCERS NEWS PRODUCER "Texas Justice" taping in Houston and airing KSTU, a Fox 080 in Salt Lake City, has an imme- nationally on FOX seeks diate opening for a NEWS PRODUCER for its Supervising Producer hour -long prime time newscast. We are looking for Producers a highly creative producer with sound news judge- Post Production Producers ment and a flair for pacing a full -hour newscast. Post Production Supervisor We have all the toys -digital ENG equipment, live Fax resume to (713) 621 -8018 trucks, sat truck, a highly motivated news team -we simply need someone who can put it all together every night. Applicants must have a four -year PROMOTION PRODUCER degree and at least three years producing experi- KCNC -TV, one of the most prestigious local news ence in a medium -sized market, great writing organizations in the country, is looking for a skills, and the ability to lead a nightside news staff Promotion Producer, who is highly motivated and in putting together a fast -paced newscast. Salt self- starting. Focusing on creative writing, camera Lake City is an extremely competitive news mar- shooting and editing skills to produce effective ket, where the eyes of the world will focus on the promotion that generates results. Strong concep- 2002 Winter Olympics. Be part of the best news tual skills and ability to translate news information team in town! If interested, please send resume into compelling image and topical promotions are and non- returnable VHS tape of a newscast you Contact Kristin Parker at key requirements. Five years experience in produced and a cover letter explaining your news broadcast television, writing, non -linear editing philosophy to: KSTU Fox 13 Television, Attn: [email protected] skills and camera shooting a must. Fax resume to Human Resources, 5020 West Amelia Earhart 303- 830 -6537, or email [email protected], or Drive, Salt Lake City, UT 84116. No phone calls, or Neil Andrews at please. Equal Opportunity Employer. mail resume to KCNC -TV. 1044 Lincoln Street, [email protected] Denver, Colorado 80203. EOE

76 Broadcasting & Cable /6 -11 -01 Classifieds Television TECHNICAL

MAINTENANCE ENGINEER RESEARCH ANALYST KCRA -TV, the NBC affiliate and dominant #1 KNVA -TV, Austin Texas is looking for a hands - news station in Sacramento, Ca. has an opening Assistant Chief Engineer on team player who can bring strong analytical for a Maintenance Engineer. The successful Broadcasting candidate must have a minimum of 1-2 years skills to the sales team. Candidate must be pro- Network Northeastern, University College experience with the ability to troubleshoot and ficient in Microsoft Excel, PowerPoint and Word. repair to the component level, switchers, CG's Install, maintain. repair & operate television Preferred candidate will have 1+ year's experi- still stores, audo consoles, tape machines, cam- broadcast studio equipment. computers. ence in qualitative and quantitative television eras and all support equipment. This is an IBEW microwave & satellite transmission systems. research. Knowledge of CMR, TV Scan and Union position. Please send resume to: KCRA- Diagnose & repair equipment problems to the Nielsen a plus. Analyst is responsible for ana- TV /KOCA -TV 3 Television Circle Sacramento. component level. Perform video 6r audio qualii lyzing research to position Austin's WB in the Ca 95814 Attn: Larry Eastteam, Chief Engineer. measurements. Operate sophisticated studio & "KCRA/KQCA -TV is an EOE" transmission equipment. Supervise outside marketplace. Please send resumes and one contractors to ensure timely project completion. local presentation you've developed to: Survey, install & maintain reception systems at Pat Niekamp, General Sales Manager, 908 W. customer sites in their offices & on building Martin Luther King Blvd., Austin, TX 78701. rooftops. Must have 2 years Technical Education ENGINEERING MAINTENANCE EOE ore -mail at: pat.niekamp @kvna.com SUPERVISOR in Electronics Technology or Military Electronic, School. 10 years overall engineering experience KNXV -TV the ABC affiliate in Phoenix, AZ seeks with professional broadcast systems. 8 years of an enthusiastic and qualified candidate to man- which should be in component level repair of TECHNICAL DIRECTOR age the day -to -day operations of the technical professional broadcast studio, microwave & Fox Television Station - WNYW -TV. WNYW -DT is maintenance statt. Work in a new digital facility satellite equipment. At least 5 years experience looking for a motivated, creative individual that and enjoy the great southwest lifestyle. The can- in board level repair & configuration of Personal in major mar- didate should have 2 years supervisory experi- Computers and the Windows operating system has at least 4 years experience, a environment. Valid Driver's License. Personal ence and 3 -5 years broadcast TV maintenance. ket, as a staff control room Technical Director vehicle. *This is a 40 -hour position: regular Primary duties include coordinating equipment switching live events. The candidate must be work hours are 7:30 AM to 4:30 PM with some able to work efficiently in the fast paced world of installation and repair, scheduling work shifts, flexibility required. interfacing with other station departments, techni- daily live telecasts. Knowledge of control room Please send/fax/email your resume to: cal and work performance evaluations, AV/RF operations, Grass Valley switchers and the Human Resources Management, 250 CP, systems design and documentation, budgeting 360 Huntington Avenue. Boston MA 02115; Kaleidoscope Digital Video Effects unit is a must. and training. ABC -15 produces News, local pro- Fax: 617- 373 -5090; Email: Knowledge of server systems, master control gramming and Web content out of a new fully n u_employmen [email protected]; operations and experience as a tape operator is documented digital facility. Please send your Tel: 617-373.22 30: TTY: 617 -373 -5293. a plus. Please send resume and cover letter to: resume to Human Resources/KNXV -TV, 515 N. Northeastern University is an Equal Opportunity/ Fox Television Station - HRDITD, 205 East 67th 44th Street, Phoenix. AZ 85008 or fax to (602) Affirmative Action; Title IX Employer. 685 -3020 or email to jobs @knxv.com. KNXV -TV Street, NY, NY 10021. EEOC is an equal opportunity employer. Northeastern FEU ti I \ F x ti I I S MANAGEMENT( AREERS BROADCAST MAINTENANCE ENGI- NEER PRODUCTION MANAGER KTRK -TV, the ABC owned station in Houston, WVFX -TV /FOX 46 has a immediate opening for a Texas, is seeking an experienced professional to Production Manager. Aggressive Fox affiliate in the join our engineering team. well SATELLITE TRUCK ENGINEER West Virginia mountains looking for a creative, The ideal candidate will be FCC licensed and/or organized and detail oriented Producer /Director SBE certified, with a minimum of 5 year's experi- WHYY, Inc., the Delaware Valley's premier pub- ready to make the move to management. ence in broadcast engineering (or a closely relat- lic broadcasting station is looking for an experi- Successful candidate must be able to write, shoot, ed field). Must be skilled in the maintenance of a enced individual to drive and operate a mobile and edit the best commercials in the market. Avid wide variety of digital and analog broadcast satellite uplink truck. This position is responsible non -linear editing experience preferred. Send equipment, including serial digital switchers, for performing satellite transmissions using both resume and sample reel to General Manager, cameras, routers, digital and analog tape analogue and digital technology. The ideal can- WVFX -TV. 775 West Pike Street, Clarksburg, WV recorders, graphic systems and video servers. didate will posses experience with RF and 26301. EOE -M/F. NO PHONE CALLS PLEASE! The person we seek will also have strong PC and Microwave systems, basic beta editing, camera networking skills as well. Experience with switching, audio board, IFB and RTS operation. automation systems. RF, and /or Unix/Mac/NT A Bachelor's degree (or equivalent experience), CLOSEDCAPTIONIN65ERVICES administration skills would be a definite plus. production experience, satellite technology KIRK -TV offers an excellent opportunity in a knowledge and superior customer service skills, newly renovated, state -of- the -art digital facility. VISUAL AUDIO CAPTIONING, INC. along with a superior driving record (class B CDL For consideration, please send your resume to: provides preferred) are necessary. This position requires Jim Stanley, Director of Engineering, KTRK -TV -Time significant travel throughout the eastern US, Superior Quality Real Captioning 3310 Bissonnet, Houston, TX 77005 2417 and some heavy lifting. IBEW Excellent Service Fax (713) 663 -8755 availability membership is preferred. Interested individual Competitive Rates E -mail: [email protected] 150 No phone calls please. should send their resumes to: K. Peterson, www.visualaudiocaptioning.com 19106 M /F /D /vet Equal Opportunity Employer M /FN /D N. 6th St., Phila., PA EOE 703 -278 -9110

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Broadcasting & Cable /6 -11 -01 77 Radi Classifieds [FORSALE 1TI0N5

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Texas FM 100kw & 50 kw STATIONS FOR SALE! priced to sell $1.650M MO AM /FM combo cash flow positive..$600K Class C -3 FM in rated Florida market. Cash Flow. $900k Rocky Mountains 2XFM. 1XAM $1.9M LPTV. UPN affiliate. Top 75 market. $2.OM FL Gulf Coast 2XFM, 1XAM $3.5M AM/FM in Central Michigan. Real estate included. $1.25M FL Atlantic Coast AM $595K For more information call Scott Knoblauch at (904) 285 -3239. Email Haddenws @aol.com or visit us online at: Missouri small market radio. Cash Flow. $200k www.Haddenonline.com North Dakota small market radio. CF. Price reduced to $595k HADDEN & ASSOC. Kansas small market AM/FM combo. More than $200K CF. $1.3M (Office) 407- 699 -6069 (FAX) 407- 699-1444 Missouri small market. AM/FM combo. $595k For more information call Bill Lytle at (913) 498 -0040. SITUATIONS

Oklahoma AM/FM combo. $1.2M RADIO STATIONS WANTED Vicksburg, Mississippi C -3 FM move -in. $450k Good, all- around broadcaster. 50 years For more information call Bill Whitley at (972) 231 -4500. experience. Seeks to re -enter broadcasting. Will take an account list, plus announcing. Prefer Sunbelt. New Mexico, 2 AMs/3 FMs. $3.5M Call 559 -635-7400 For more information call Austin Walsh at (415) 289 -3790.

Michigan rated market. Make offer. MANAGEMENT -4 REERS 2 Southeast Kentucky clusters. MANAGER South Georgia cluster. Cash Flow. $3.0M Manager needed for university 1,600 -wan FM radio Southwestern Ohio AM. $800k station to recruit, train, and manage student staff, monitor compliance with FCC requirements, and For more information call Eddie Esserman at (912) 634 -6575. set -up and manage program underwriting. Manager will set high expectations for staff and develop, with a community advisory council, attractive program- Virginia small rated market, I AM/2FM group. $5.25M cash ming, to include news and public affairs. Previous Florida network affiliated Class A LPTV. $5.93M cash radio experience and a university degree in journal- ism or mass communication required. Master's Central Ohio, 6AM/1FM group. $3.0M cash degree preferred. Knowledge of and experience NE resort market, 2AM/2FM group. $3.5M cash with web -based broadcasting a plus. Salary compet- For itive. Application deadline June 30,2001. Send letter more information call Mitt Younts at (804) 282-5561. and resume to Robert M. Ruggles, Dean, School of Journalism, Media and Graphic Arts, 108 Tucker North Carolina small market FM. Cash Flow. $4.0M Hall, Florida A&M University, Tallahassee, FL 32307- 4800. No phone calls please. New Florida C -3 FM. $5.5M North Carolina FM move -in. $3.2M Georgia small market FM. $362.5k Upcoming For more information call George Reed at (904) 285 -3239. Special Features

Eastern Colorado AM/FM. Good Signals. Issue Date For more information call Greg Merrill at (435) 753 -8090. Show Distribution (location) 7 -9 -01 Hawaii C -2 FM. Strong format position. $2.0M TCA Tour (Pasadena, CA) California Central Coast -established station. $2.2M 7 -16 -01 Large southwest market AM. Good signal. $5.0M New England Cable (Newport RI) California central coast AM. $950k 7 -23 -01 LPTV CP. West coast adjacent to Top 10 market. CTAM (San Francisco, CA) For more information call Torn McKinley at (4151914-'515 7 -30 -01 SBCA (Nashville, TN) MEDIA SERVICES GROUP

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Broadcasting & Cable /6 -11 -01 79 Voices

A I R T I M E

Technology validated Northpoint asks FCC to proceed with license -at last

By Sophia Collier operate successfully without harmful inter-

n Jan. I -just in time for the ference to DBS in the 12 GHz band and Bowl games -DirecTV and gave the new service the label MVDDS. IchoStar will likely drop local Our opponents petitioned Congress to 0 television stations in dozens of require independent testing, and, to their markets so that they can continue to deliv- surprise, we supported this legislation as a er local stations in the most populated mar- demonstration of our confidence in our kets. Despite a lengthy statutory transition technology. The FCC retained Mitre to the "carry one, carry all" must -carry Corp., which released its 208 -page report obligation, the satellite TV operators still in April. The report's last paragraph states: lack the capacity to carry more than a frac- "Mitre believes that with implementation Collier is president and CEO of Northpoint tion of the nation's 1,600 television stations. of the licensing process and other policy Technology Ltd. Our company, Northpoint Technology, recommendations outlined above, spec- has a technological solution to this problem trum sharing between DBS and MVDDS other terrestrial applicant has demonstrat- that requires no changes in current law and services in the 12.2 -12.7 GHz band is fea- ed an ability to share spectrum with satel- will allow all satellite television subscribers sible." lites, which Northpoint has done with to finally get their local signals. Our system Predictably, our opponents have at- respect to two existing and eight proposed has the capacity, and our company has the tempted to claim that, when Mitre wrote satellite systems. Additionally, Northpoint commitment, to carry all local television sharing is feasible, it really meant sharing is is the only applicant that has met the statu- stations in all markets from our first day of not feasible. Moreover, the DBS industry tory requirement of a successful indepen- operations. ignores the fact that Mitre's recommenda- dent demonstration of its technology's abil- Our technology is designed to share tions to facilitate sharing mirror those pro- ity to share with DBS. Thus, with no other spectrum with DirecTV and EchoStar, vided in the FCC's November decision. It qualified applicants, there is no mutual which already share spectrum with each should be obvious that Mitre would not exdusivity, and an auction is not required. other, by having our subscribers point their have recommended a process for licensing We have worked long and hard to invent reception antennas north toward our trans- MVDDS unless its tests demonstrated that and prove our technology. We now simply mitters instead of south toward the satel- Northpoint works. want the chance to market it to consumers. lites. We have broad fundamental patents Having failed to stop us with legislation, It is time for the FCC to move forward on our system of using a combination of the satellite industry now wants to subject and license Northpoint's technology. The low -power and directional transmission to Northpoint's Broadwave affiliates to a spec- FCC should put its foot down and termi- share with satellites. It's a sophisticated trum auction, even though eight other nate the DBS industry's campaign to keep technology, and it works. satellite applicants, who filed applications out a future competitor. So what is the problem? For seven years, on the same day for the same spectrum, will Consumers are waiting to receive local DBS incumbents have exploited the regu- not be subject to auction. These satellite ap- television stations via their small-dish latory process to slow approval of our plicants include DirecTV's parent, Hughes, antenna. If DBS operators cannot supply license applications. Based on successful and other industry giants, Boeing and Al- this service, then consumers should be per- demonstrations of our technology under catel among them. mitted to turn their dish around and sub- experimental licenses in Texas and The FCC's auction authority requires a scribe to a service that can meet their Washington, D.C., the FCC last November finding of mutual exclusivity. In this case, needs-and at a lower price. We're ready determined that our technology could there is no basis for an auction because no to go.

80 Broadcasting & Cable /6 -11 -01 Vo tC:L s

O P E N M I K E

KNOCKING ON THE GLASS CEILING tion to network with us. And we hold panels Commissioner Gloria Tristani takes seriously.

Editor: We applaud and concur with your con- whenever and wherever we can. Under the new Communications Act, the FCC clusion that "change has to begin at the top, We believe one line in the Annenberg report still has the duty -not the option -to ensure which means that a lot of male CEOs still have says it best: "It seems [communications corpo- that the nation's communications media serve their work cut out for them." ( "Shortfall," rations] may be overlooking one major the public interest. Lack of enforcement of the

Editorial, April 9). resource- women." We would appreciate your indecency law is one of the largest unfulfilled

We take exception to your conclusion that support in preventing that practice from con- public -interest duties on its plate. the glass is "slightly full" because about 25% tinuing at its current pace. That will happen Therefore, the American people, through of the pipeline of executives aspiring to clout only if men become uncomfortable with the their representatives in Congress, have a right positions are women, and a few boards of realization that they are doing so. to know the commissioners' views on the FCC's directors here and there have more than a -Joan E. Gerberding, President, Nassau role in protecting the public interest- particu- token female on them. Media Partners, Princeton, N.J. larly by enforcing the indecency law. What the Annenberg Public Policy Center -Patrick McGrath, Director, Media Relations, report brought to light is that women may Morality in Media Inc., New York make it into the top 25% of many of the com- munications companies, but that very few ever ENFORCING INDECENCY make it to the inner circle. What's more, the EDITOR: The June 4 issue of BROADCASTING & women who have demonstrated the talent and CABLE contained an editorial which said that ability to lead, leave. Not just those compa- "indecency enforcement is discretionary." This nies, but the communications business. We is incomprehensible since the FCC is charged by continue to see the same pattern: Where there law with the enforcement of the indecency pro- is no past, there is no future for women. visions of 18 U.S.C. 1464, which prohibits the Rather than develop mentoring or other pro- broadcast of obscene or indecent material on grams that might integrate women into the radio or TV. talent pool that will fill the inner circle, com- Since when has it been discretionary for the munications corporations continue to turn to FCC to refuse to carry out its duty? If the FCC the people with whom they are most familiar does not enforce the law, who will? and comfortable: other men. Most often, in -Robin S. Whitehead, counsel, Morality in fact, other Caucasian men. FCC Chairman Michaell Powell's proper role Media Inc., New York in determining content This study sheds light on that practice. That is being debated. not a single woman -not one -in a major entertainment /media company or a network POWELL'S DECENCY DUTY news company has reached the inrer circle of Editor: Your editorial of May 14 ( "Keeping We like letters "clout titles." By focusing on the few positive out ") says that Morality in Media has "called BROADCASTING & CABLE welcomes your letters points in the report, BROADCASTING & CABLE'S edi- for an indecency litmus test for the new FCC" about our coverage or media issues in torial effectively absolves those companies and for an investigation in to "what [MIM] general. You may mail them to BROADCASTING from even considering an alternative path. sees" as tax enforcement of broadcast- indecen- & CABLE, Open Mike, 245 W. 17th Street, We are members of a group dubbed, by Radio cy violations. You also say that new FCC

Ink magazine, "The 20 Most Influential Women Chairman Powell will be busy enough "without New York, N.Y., 10011; or e-mail them to in Radio." We have focused our co:lective clout adding an active content -policing function to pbednarski @cahners.com; or fax them to on creating as much visibility as we can for his job description." 212 -337 -7028. Please include your title

"the numbers," such as those from the He doesn't have to add it. Enforcement of the and a daytime (work) phone number so we

Annenberg report and, in June, from Mstreet. broadcast -indecency law (18 U.S.C. 1464) is part can verify your letter. We've created an "MIW" Web site at of his requirement, mandated job by Congress. Letters should be brief (about 300 words www.radioMIW.com where broadcasting- compa- Right now, the FCC's record of indecency-law maximum). We reserve the right to edit ny executives can download a template for a enforcement is a disgrace, and it is the duty of them for space and clarity. We won't pub- corporate mentoring program or where radio all the commissioners to see that this law is lish anonymous letters. and TV women can go to find contact informa- enforced, a duty that apparently only

Broadcasting & Cable /6 -11 -01 81 Editorials BROADCASTING CABLE COMMITTED TO THE FIRST AMENDMENT www.broadcastingcable.com Harry A. lessell /Eonoe ta CxlIr/212- 337 -6964 3 P.]. Bednarski /EDtroe /212- 337 -6965 Denise O'Connor /Assonet( Pueusxu /212 -337 -6961

CANNERS TV GROUP William NcGorry/ Steto. VP/212- 463 -6543 Lawrence Oliver/VP and Gour Potions/212-463-6544 Marianne Paskowskl/Geour EDITORIAL Dt.Ecrou /212.463 -6581 Bring Carol Jordan / Geour DEWY Eottou /212 -463 -6582 on the noise William Knight / Geour DESIGN Duccio./212. 463.6512 EDITORIAL /NEW Yong We applaud Citadel tor its decision to appeal the FCC's $7,000 indecency fine for playing an Harry A. lessell /(alto. te Ceut /212- 337 -6964 P.J. Bednarski /EDtroe /212- 337 -6965 expurgated version of the popular Eminem song, "The Real Slim Shady," on KKMG(FM) Stephen McClellan/Dom EotroR /212- 337 -7023 John M. Higgins /Dcruty Eotrot /212 -337.7024 Pueblo, Colo. Susan Clualtrough/MevastnG EDITOR/212- 463 -6432 Ken Kerschbaumer /Assistent MANAGING Eotroe /212- 337 -7011 It would have been tempting to just pay the fine-another cost of doing business in an Michael Grotticelll /Stnioe Eonoe /518- 893 -3329 it Richard Tedesco /Associate Eonot /212. 337.7025 industry where doesn't pay to anger government officials who control your future. Citadel Allison Romano/SwF WRnu/212- 337 -7027 is, after all, in the process of being bought by Forstmann Little and is undoubtedly reluctant Andy Grossman /COMnIeuTING EDnoR /914. 633.6301 Beatrice Williams- Rude /Con Eonou/212- 337 -7140 to do anything to upset that $2 billion apple cart. Nadia Croes/Con EDtroe /212- 337 -7143 P. Llanor Alleyne /EDlrotul Ass1StANt /212. 337 -7141 The fine of $7,000 for 408 airings is not much when you amortize it. But paying it would Gerard Flynn /Eottotul INIEee /212- 337 -7147 DESIGN/NEW You be a quick fix to a problem that will only get worse. Broadcasters must not acquiesce to a Todd J. Gast /AU DIREcro. /112- 337 -7017 Miguel Romero/Asslsuet ARt DIRECTOR /212. 331.7144 government edict that suggestive songs are indecent. Inaction would put broadcasters in the EDITORIAL/WASNINGTOB "I did nothing until they came for me" Donald V. West/Enna AI LARGE /202. 463.3701 category. John S. Eggerton /Dieurn Eotroe/202 -463 -3712 That, unfortunately, is where the industry seems to be at the moment. is indigna- Dan Trigoboff /SENIot EDIro./301- 260 -0923 Where the Paige Albiniak /Assistant Enno. /202 -463 -3708 tion from the NAB and leading broadcasters? And where were they when KBOO-FM Portland, Bill McConnell /Assistant Eotroe /202 -463 -3706 Kim McAvoy /Co nueuttNG Emton/540- 341 -4234 Ore., was fined recently for airing a hip -hop song by DJ Vadim with Sarah Jones called "Your Elleabeth A. Rathbun /Cout.teuttns Eotroe /202 -463 -3709 Doris Kelly /Orna Matsui /202- 463 -3711 Revolution," which packs the punch of social commentary and reads like poetry? The NAB EDITORIAL/LOS ANGELIS Joe Schlosser /Bueuu Cxla /323 -549 -4111 should be screaming bloody murder but remains quiet, with the issue "under review." The issue Susanne M. Ault/SrArF WRYER /323- 965 -5361 should be under attack, with faxes and e-mails blazing. ADVERTISING/NEW Y0IB Denise O'Connor/AssoaarE Pueusxu /212- 337 -6961 And where is Chairman Michael Powell? Like NAB, he was laying low last week. Rob Payne /Natloxsl SALES DEVELOPMENT MANAGE. /212-337.7022 Yvonne Pettus /Rsioel SALES MAlusc. /212. 337.6945 There was the suggestion that the ruling must be a brilliant gambit of his to have the indecen- Michael Farina /REGIONAL SALES MANAGER /212- 337 -6941 Tamika Brown /Sans Cooeotneme /212- 337 -6940 cy rules thrown out by giving broadcasters a decision so constitutionally porous as to provide Dana Levitt /MARREttra SERVICES Discs[ /212. 463 -6546 Georgina Sculco /Air DL.,CREATIVE Somas/212- 337 -7154 them a gilt -edged invitation to relief from the courts. We're afraid even we can't grab at that straw. Melissa Mitas /Creative Copywriter/212. 337.7047 ADVERTISING/LOS ANGELIS Another scenario is that the chairman never saw the decision. It came out of the Marcia Orcutt/Aoeunstnn Dlurtot /323 -549 -4114 Eric low /Sucs CooaotxetoR /323 -549 -4113 Enforcement Bureau, and at least one commissioner claimed no knowledge of the fine until Chuck Bolkcom /DIAEna of TECHNOLOGY ADVERTISING 775- Fax press accounts after the fact. That one we can cling to, but it doesn't get Chairman Powell off 852 -1290: 775 -852 -1291; entail: [email protected] ADVERTISING/ASIA the hook. He's the guy with the big office who is responsible for every action the staff takes. Yukari Media Inc. /Masayuki Harihara 81- 66956 -1125; Fax 81- 66956 -5015

As we noted here last week, Powell has consistently talked the talk on First Amendment CLASSIFIED ADVERTISING /NEWTON. MASS Kristin Parker /Account fxtronvE /866- 258 -1075 protection for broadcasters. We remember his 1998 speech to The Media Institute, in which Neil Andrews /Account Exicurrn /866- 258 -1075 275 Washington St., Newton, Mass. 02458; Fax 617- 630 -3955 he characterized the scarcity rationale (Red Lion) and the uniquely pervasive rationale for con- EVENTS tent regulation (Pacifica) as "demonstrably faulty premises" and conduded that "the govern- Sandy Friedman /Snau EVENTS Cootoueroe/212 -463 -6740 Steve Labunski /SnCIuL EVENTS SAIS$ /212- 889 -6716 ment has been engaged for too long in willful denial in order to subvert the Constitution so PRODUCTION/NEW YORK Luis Mendes /Pe0D0aton MANAGU /212- 463 -6524 that it can impose its speech preferences on the public." Yes, we know there is an indecency Farrah Aponte /PROOUCnoN AsssstANt /212-663 -6571 CIRcuunoN/NEW You law on the books that the FCC is is obliged to enforce, but there wide discretion in how it is John LaMara /([caution MANAGU /212- 337 -7080 applied, including taking into account contemporary community standards. There is no oblig- SUBSCRIPTIONS/DELIVERY B,oeoustlNG I CABLE: 800 -554 -$729 ation to extend the chilling effect of rules rooted in "demonstrably false premises." Online Customer Service: www.pubservice.com /Ch.htm B.OADCAStING B CARLE Yuuoos: 800 -521 -8110 It's time for Powell to walk the walk, which is toward less chilling content regulation and away CAWIEDer 800 -563 -9056, TV Fu: 800. 554.5729 from LOTS/REPRINTS the minefield. Citadel's appeal is due July 2. This fine should be history by Independence Day. Jess Mouton /List RENTAL /847- 390.2333 Caus SCNROLL /REraNis /800- 323 -4958. Exr.2367 /cschrollaahners.com OuncEs New York: 245 W. 17th St., 10011 / 212 -645 -0067; Broadcasting B Cable (ISSN 0007-2028) (USPS 0066.00001 (GST #1233974571 is published weekly except al year's end when two issues are combined. Edit Fax: 212- 337 -7028 or 212 -463 -6610; Ad Fax: 212- 337 -6948

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