ESSENTIAL CARE & STYLING BOOK

WCS_EssentialGuide_Update_INVIGO_FM1.indd 1 10/23/18 12:28 PM CONTENTS

04 WELCOME TO WELLA PROFESSIONALS CARE SERVICES CARE & STYLING. 06 INSIDE YOU CAN LEARN ALL ABOUT: WELLA CARE • NEW INVIGO: RECHARGE WITH INVIGORATING COLLECTIONS CARE BLENDS FOR ALL HAIR TYPES. 08 • FUSIONPLEX: THE ULTIMATE CARE LINE INVIGO TO CORRECT AND PREVENT DAMAGE. 24 • OIL REFLECTIONS: OUR PRECIOUS OIL FUSIONPLEX COLLECTION FOR SMOOTHNESS AND LUMINOSITY. 28OIL REFLECTIONS • ELEMENTS: OUR “FREE OF” RANGE, SPECIALLY DESIGNED TO DELIGHT 32 INGREDIENT-CONSCIOUS ELEMENTS HAIRDRESSERS AND CLIENTS. 38 • EIMI: THE VOICE WITH WHICH YOU CAN EIMI EXPRESS YOUR STYLING SKILLS AND EACH CLIENT’S INDIVIDUALITY.

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WCS_EssentialGuide_Update_INVIGO_FM1.indd 2-3 10/23/18 12:28 PM CARE SERVICES 5 GOLDEN RULES

GROW YOUR SALON BUSINESS WITH HOW TO MAKE THE MOST OF CARE IN YOUR SALON. WELLA PROFESSIONALS CARE SERVICES.

In-salon Care Services have great potential. 1. CONSULTATION • By adding a care treatment as an additional service • Welcome your client in the salon with an open conversation to your visiting clients, you can make the most of and ask your client to describe his/her hair and his/her expectations. your time and increase revenues. • Clients who receive a care consultation and service 2. ACTIVITIES IN-SALON are more likely to also purchase care products for • Make sure the products are visible via counter displays and use at home. easily accessible to your clients. Communicate prices clearly. • Delight your clients with regular news and special offers EXPRESS OR INTENSE VERSIONS: or trials (gifts or minis). Whether your client prefers a quick express service or • Set up a staff challenge rewarding Wella Care sell-through more pampering spa experience, Wella Professionals of Spa Services and retail sales. Care Spa Services are easy to use for any client. 3. SERVICES EXPRESS: • Communicate the new Wella Spa Services in the Salon Menu • Quick care service with shampoo, serum and add them to price list. and / or leave-in treatment. • After a service is the best time to recommend an at-home product. Suggest something that will delight your client and meet their needs INTENSE: and there’s a 44% chance they’ll buy it. • With added mask and massage. • With added heat for an ultimate care experience. 4. EDUCATION • Increase your care knowledge of Wella Care products including the Spa Services and the massage techniques. MAXIMUM CARE EFFECT WITH • Enroll in the Care Discovery Seminar to learn more. WELLA PROFESSIONALS CLIMAZON: • Download the Wella Professionals Education App. • Use Wella Professionals Climazon to intensify the penetration of the care ingredients, leaving the hair 5. TIPS irresistibly soft. • Participate in a play and learn session with your team so you can experiment and optimize the client journey. TIP: • Share care tips among salon staff. What are your favorite You may cover the hair with a plastic cap or warm towel. products and why? How would you recommend them to your clients?

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WCS_EssentialGuide_Update_INVIGO_FM1.indd 4-5 10/23/18 12:28 PM WELLA PREMIUM NEW INVIGO BASE CARE BOUTIQUES CARE COLLECTION

MAKE IT A MOMENT. RECHARGE WITH INVIGORATING CARE BLENDS FOR ALL HAIR TYPES.

FUSIONPLEX INSTANT, LONG-LASTING BLONDE HAIR RECOVERY BRILLIANCE RECHARGE • Instant color vibrancy. • Instantly protects against breakage and recharges • Helps to fight brass. For up to 7 weeks color results at home for up to 5 weeks.1 For blonde brightness. protection.1 • Silksteel Fusion Program recovers hair fiber on • With color pigments. • With lime caviar. macro and micro levels. • Elegant and luxurious floral woody fragrance.

OIL REFLECTIONS VOLUME BOOST THE ESSENCE OF SHINE • Lightweight care. For visibly

2 • Our newest precious oil collection for up to uplifted volume. 3 times smoother hair2 and instant luminosity. • With cotton extract. • With camellia oil and white tea extract. • Delicate fragrance that takes your mind to the white sand dunes of Asia.

SERVICE: THE SPECIALISTS’ RANGE.

ELEMENTS “FREE OF” CARE SYSTEM

• Helps to prevent against keratin degeneration. SERVICE • Free of sulfates, parabens and artificial colorants. SERVICE SUPPORT • Captivating fragrance inspired by the green woods • Salon-exclusive formulas to protect of the Amazon. and enhance permanent and demi- permanent color, and protect skin from staining.

1 With use of conditioner 1 With regular use of INVIGO Brilliance Shampoo 6 2 Shampoo, mask and oil vs. non-conditioning shampoo 2 Vs. non-conditioning shampoo 7

WCS_EssentialGuide_Update_INVIGO_FM1.indd 6-7 10/23/18 12:30 PM WHAT’S NEW

• NEW TECHNOLOGY & PACKAGING

NEW INGREDIENTS OUR STORY Known to be full of benefits in nutrition ADVANCED TECHNOLOGY Looking at individuals and their modern hectic lives, we see that as time gets more Building on more than 130 years of hair and more precious we all need to properly breathe and swiftly recharge our batteries — expertise and research physically and emotionally. BRILLIANCE VITAMINS VOLUME Life-proven components in hair BOOST technologies

• NEW ASSORTMENT INTRODUCING NEW INVIGO: A variety of lines to meet your client’s needs.

INVIGO creates recharging moments in • NEW CARE TREATMENTS salon and at home with high performance Turning basic care services into quick invigorating care treatments. and easy, personalized, enjoyable moments.

IN Inside blends: Advanced technology. New ingredients. Vitamins — wrapped in delightful fragrances.

VI Invigorating your hair and recharging you with unique Acupoint Activation massage services.

GO Express caring solutions to recharge on the go.

Little time in — lots out!

BLONDE RECHARGE

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WCS_EssentialGuide_Update_INVIGO_FM1.indd 8-9 10/23/18 12:31 PM BRILLIANCE-BLEND PRODUCTS INSTANT COLOR VIBRANCY, FOR UP TO 7 WEEKS COLOR PROTECTION.1

WITH LIME CAVIAR Rich in potent anti-oxidants and vitamins OUR STYLISTS’ FAVORITES

HISTIDINE & VITAMIN E Helps to control the oxidation process after coloration

COLOR PROTECTION VIBRANT COLOR VIBRANT COLOR SHAMPOO CONDITIONER MASK WITH LIME CAVIAR WITH LIME CAVIAR WITH LIME CAVIAR

pH-optimized shampoo for long- For improved hair surface and Intense treatment for improved lasting color protection. With enhanced color vibrancy. With Anti- hair surface and enhanced color Anti-Oxidant Shield Technology. Oxidant Shield Technology. vibrancy. With Anti-Oxidant Shield Technology.

COPPER ENCAPSULATING MOLECULE Maintains vibrancy

FRAGRANCE CITRUS FLORAL WOODY FRAGRANCE. A contrasting scent with a refreshing citrus cocktail and a woody, soft and caring undertone. MIRACLE BB SPRAY BRILLIANCE BOOSTER WITH LIME CAVIAR WITH LIME CAVIAR TOP HEART BASE Beautifying spray that provides Ultra concentrated booster Bergamot Jasmine Sandalwood color vibrancy, detangles and for extra color vibrancy. Orange Muguet Cedarwood smoothens the hair. With Anti- Tomato leaves Ginger Musk Oxidant Shield Technology. Honeysuckle Amber

1With regular use of INVIGO Brilliance Shampoo 10 11

WCS_EssentialGuide_Update_INVIGO_FM1.indd 10-11 10/23/18 12:31 PM VOLUME BOOST-BLEND PRODUCTS LIGHTWEIGHT CARE, FOR VISIBLY UPLIFTED VOLUME.1

WITH COTTON EXTRACT Perfect softness and stability

BODIFYING SHAMPOO CRYSTAL MASK BODIFYING FOAM WITH COTTON EXTRACT WITH COTTON EXTRACT WITH COTTON EXTRACT

Shampoo that gives lightweight Clear treatment that provides Provides lush volume and a soft body and removes residues from fullness, body and manageability touch to the hair. Supports styling hair. With Spring Force Blend. to hair. With Spring Force Blend. and reduces static. With Spring Force Blend.

LIGHTWEIGHT FORMULAS Optimal for SPRING FORCE fuller-looking hair POLYMERS Help to bodify hair

FRAGRANCE

FLORAL SOFT GREEN MUSKY FRAGRANCE. UPLIFTING HAIR MIST VOLUME BOOSTER

A crisp, white linden blossom signature with a sophisticated and sensual base of sandalwood and musks. WITH COTTON EXTRACT WITH COTTON EXTRACT

Gives lightweight care, shine, Ultra concentrated booster to turn TOP HEART BASE fullness and light control. With tired flat hair into voluminous Bamboo Linden blossom Cashmere wood Spring Force Blend. bouncy locks. Lotus Heliotrope Sandalwood Freesia Cotton blossom White musk

1 Vs. non-conditioning shampoo 12 13

WCS_EssentialGuide_Update_INVIGO_FM1.indd 12-13 10/23/18 12:31 PM BLONDE RECHARGE- PRODUCTS BLEND HELPS TO FIGHT BRASS, FOR BLONDE BRIGHTNESS.

ORRIS SCENT Flowery top and heart notes with lily of the valley and rose. Sensual base of sandalwood and vanilla

COOL BLONDE COLOR COOL BLONDE / WARM BLONDE REFRESHING SHAMPOO COLOR REFRESHING CONDITIONERS WITH COLOR PIGMENTS WITH COLOR PIGMENTS WITH COLOR PIGMENTS Refreshes and maintains the Refreshes and maintains the multi- brightness and vibrancy of natural dimensional color of blonde tones, Effective color- or highlighted blondes. This violet leaving hair intensively conditioned. depositing pigments shampoo prevents natural or refresh blonde tones and help to eliminate colored blonde hair from yellowing brassiness and helps to eliminate brassiness while leaving hair soft to the touch.

CARING FORMULAS Intense conditioning that leaves hair with a smooth feel

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WCS_EssentialGuide_Update_INVIGO_FM1.indd 14-15 10/23/18 12:31 PM BOOSTER SERVICES TIME TO RECHARGE

Offer your clients in-salon booster treatments, combining INVIGO products with Acupoint Activation Offer your clients time to recharge with care services. massage services, customized to their hair needs. And make personalized product recommendations to meet each client’s individual hair needs by choosing the ideal INVIGO products to provide added HECTIC LIFE AND NO TIME FOR CARE? TIME FOR AN INSTANT CARE BOOST! color vibrancy and volume. A quick boosting moment for your client’s hair with a tailored care booster combined with Acupoint Activation massage. Express, efficient and enjoyable. Boost the hair with a perfect balance of vibrancy and volume.

10 BOOSTER BOOSTER MINS. FOR EXTRA FOR EXTRA VIBRANCY VOLUME

BOOST SHAMPOO BOOSTER, CONDITIONER AND BOOST ACUPOINT ACTIVATION MASSAGE

CLIENT STRESSED – AND THEIR HAIR, TOO? HELP THEM RELAX AND RECHARGE!

10 15 A deep recharge that goes way beyond just your client’s hair. The tailored haircare treatment MINS. 10 MINS. BOOST: MINS. 15 MINS. RECHARGE: with an intensely invigorating Acupoint Activation massage. Deep, invigorating, intense care for FAST, EFFICIENT, DEEP, INVIGORATING, your client’s hair. Recharge the hair with a perfect balance of vibrancy and volume. ENJOYABLE INTENSE

service with conditioner and service with mask and extra 15 BOOST extra concentrated booster RECHARGE concentrated booster MINS.

RECHARGE SHAMPOO BOOSTER, MASK AND LEAVE-IN RECHARGE ACUPOINT ACTIVATION MASSAGE

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WCS_EssentialGuide_Update_INVIGO_FM1.indd 16-17 10/23/18 12:31 PM 10 SERVICES MINS. BOOST ACUPOINT ACTIVATION BOOST ACUPOINT ACTIVATION

INVIGO activation massage techniques are based on effective acupoints on the head and neck. Developed with an acupoint specialist, these points have traditionally been used in Eastern medicine to relax, recharge and revitalize.

Choose a Boost Acupoint Activation massage for clients in a hurry

to make the most out of the care service moment. The Recharge 2x 2x 2x Acupoint Activation massage is an extended, more intense longer version for a full recharging moment. 1. MASTOID PROCESS 2. BEHIND THE EAR 3. IN FRONT OF EAR Three points (on both sides) from back Three points behind the ear from Three points in the very front below occipital bone to the sides. below to upwards. of ear. Use your ring finger. The Acupoint Activation massage is done while the treatment is absorbing into the hair.

Apply firm, circular movements with your fingers.

Use your middle fingers on head, thumb on shoulders and back.

One “circle” should last approx. 0.5 seconds. The pace is based on 2x 2x 2x heartbeat – it seems fast but is relaxing for your client.

4. TEMPLES 5. FRONT HAIRLINE 6. STRETCHING THE SIDES Make four circles on each acupoint. Repeat once. Five points from top of the ear Five points (on both sides) from Take a firm grip with your palms, near to hair line. middle to corner of hairline. hugging the head, “stretching” the scalp upwards for five seconds. Release and repeat. WATCH TUTORIAL VIDEOS FOR MORE INFORMATION AND EDUCATION AT EDUCATION.WELLA.COM

7. “HAIR SHAKE” 8. RAINDROPS 9. JING-TANG PRESSURE POINT Gather the hair in a ponytail around Lightly tap the forehead area with To finish, press the point in the the crown area. Hold the hair and all fingers. middle of the hairline firmly for gently swing the head lightly by the five seconds. Use one middle ponytail. In case of short hair, grasp finger on top of other to get firm the hair between the fingers and pressure. gently shake the head from side to

18 side. This feels very relaxing. 19

WCS_EssentialGuide_Update_INVIGO_FM1.indd 18-19 10/23/18 12:31 PM 15 MINS. RECHARGE EXTRA RECHARGE This ultra-recharging treatment can be done in addition to the Recharge Acupoint RECHARGE ACUPOINT ACTIVATION Activation massage. This part is done in the styling chair.

In the Recharge Acupoint Activation massage, the first seven and last two steps are the same as with the Boost Acupoint Activation massage.

2x

1. HOLD AND RELEASE  2. STRETCHING THE SIDES 3. LIGHT TAPPING  Slowly hold the hairline area while Take a firm grip with your palms, Keep your hands relaxed and open. 2x 2x 2x lightly pulling back and relax after ten stretching the scalp upwards for Tap the top of the head with the sides 1. MASTOID PROCESS 2. BEHIND THE EAR 3. IN FRONT OF EAR seconds. Change the position of the five seconds. of your little fingers. Three points (on both sides) from Three points behind the ear from Three points in the very front fingers, moving slightly backward for back below occipital bone to the below to upwards. of ear. Use your ring finger. 2 cm and repeat the same movement sides. for three rows.

2x 2x 2x

4. TEMPLES 5. FRONT HAIRLINE 6. STRETCHING THE SIDES Five points from top of the ear Five points (on both sides) from Take a firm grip with your palms, hugging near to hair line. middle to corner of hairline. the head, “stretching” the scalp upwards for five seconds. Release and repeat. 4. ACUPOINTS ON BACK  5. SHOULDER BLADES 6. SHOULDER PRESSURE Using your thumbs, activate Five points next to both sides of spine Three points from inside out, three points on each side of (from above downwards). lower shoulders. the shoulder, from inside out.

7. “HAIR SHAKE” 8. FAST GRASPS 9. NECK RELIEF Gather the hair in a ponytail around the Lift your client into normal seating Using your thumb and middle finger, crown area. Hold the hair and gently position. Stand to the side of your massage the points on the neck, on both swing the head lightly by the ponytail. client. Run your fingers on the top sides. Repeat. Once done, press firmly In case of short hair, grasp the hair of the head, lightly squeezing on the third point for five seconds and between the fingers and gently shake the roots simultaneously. release. 7. SHOULDER TAPS 8. FINISHING STROKE  the head from side to side. This feels Tap the shoulders with the sides Brush down the arms and back very relaxing. of your little fingers. to finish.

WATCH TUTORIAL VIDEOS FOR MORE INFORMATION AND EDUCATION

10. EAR DE-STRESS 11. RAINDROPS 12. JING-TANG PRESSURE POINT AT EDUCATION.WELLA.COM Place your client back into wash position. Lightly tap the forehead area with To finish, press the point in the middle of the Cover the ears with your palms and pull all fingers. hairline firmly for five seconds. Use one middle gently downwards. finger on top of other to get firm pressure. 20 21

WCS_EssentialGuide_Update_INVIGO_FM1.indd 20-21 10/23/18 12:31 PM IN-SALON SERVICE EXCLUSIVE THE SPECIALISTS’ RANGE

EXCLUSIVE FOR SALON USE.

• Gentle formulas to protect skin or remove skin stains. • Post-treatment for oxidative color services.

SERVICE SKIN SERVICE COLOR POST SERVICE COLOR PROTECTION CREAM TREATMENT STAIN REMOVER

• A formula that is easy to • Lightweight after-color • Helps to remove demi- both apply and remove, and treatment that protects and permanent hair that helps to protect the skin and enhances demi- and color stains. from color absorption. permanent color results. • With Panthenol, Vitamin E Optimized to work best with and Orchid Extract. all Wella Professionals colors. • Can be followed by a Wella Professionals conditioner or treatment. • With Vitamin E and Orchid Extract.

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WCS_EssentialGuide_Update_INVIGO_FM1.indd 22-23 10/23/18 12:31 PM Silksteel FUSION program: Empowered by advanced amino acids.

HOW IT WORKS

SILKSTEEL FUSION PROGRAM

Inspired by spider silk, one of the strongest fibers in nature, our THE NEXT DIMENSION IN HAIR RECOVERY innovative formula is designed with Silksteel FUSION program,

a fusion of silk amino acids and micronized lipids. It penetrates FOR UP TO 95 % MORE RESILIENCE AGAINST BREAKAGE1 the hair deep down the cortex and instantly recovers hair fiber With Silksteel, the fusion of silk amino acids and micronized lipids. at micro and macro levels and helps to prevent future hair breakage. Even the most damaged hair feels renewed, smooth, elastic and

resilient against breakage. WELLA PROFESSIONALS’ 1ST INSTANT AND LONG-LASTING HAIR CARE RECOVERY REGIMEN FROM SALON TO HOME. • Helps to repair damaged hair and protect against breakage. • Instantly recovers hair fiber at micro and macro levels. DAMAGED HAIR Even the most damaged hair feels renewed, smooth, elastic and resilient against breakage. Damaged hair has imperfect cuticles and weakened • Elegant and luxurious floriental woody fragrance. protein structure. Metallic impurities and free radicals harm the hair surface. Hair feels dry, rough and the hair structure is weakened.

SILKSTEEL FUSION PROGRAM RECOVERS HAIR FIBER ON MICRO AND MACRO LEVELS

Amino acids and silk amino acids

Micronized lipids

EDDS

INSIDE HAIR: Two amino acids penetrate deep into OUTSIDE HAIR: FUSIONPLEX Shampoo’s EDDS technology hair cortex, refilling the hair. removes metallic impurities via antioxidant action. Micronized lipids provide instant wet conditioning. Silksteel FUSION 1 Vs.. non-conditioning shampoo program protects the hair from further damage.

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WCS_EssentialGuide_Update_INVIGO_FM1.indd 24-25 10/23/18 12:43 PM SERVICE WITH AMINO REFILLER

IN-SALON LEAVES HAIR RENEWED, SMOOTH, ELASTIC, EXCLUSIVE AND RESILIENT AGAINST BREAKAGE • For up to 95 % more resilience against breakage1

Silksteel FUSION program: Empowered by advanced amino acids. FUSIONPLEX INTENSE FUSIONPLEX INTENSE INTENSE REPAIR REPAIR SHAMPOO REPAIR CONDITIONER SERVICE (15 MINS.) • Delicate shampoo that helps to • Instantly helps to protect against repair damaged hair, leaving breakage due to combing and mechanical PREPARE REFILL REPAIR EXTEND the hair clean and cared for. damage. Detangles hair, leaving it smooth. 01 02 03 SMOOTH 04at home • With EDDS, micronized lipids • With silk amino acids. & SEAL Climazon and silk amino acids.

IN-SALON EXCLUSIVE INTENSE REPAIR AMINO REFILLER INTENSE REPAIR SHAMPOO TREATMENT MASK & CONDITIONER

Shampoo (twice if Take client back to styling Apply over full lengths, needed) rinse and chair. Apply on lengths and leave on for 30 sec. towel-dry. ends specifically on the most (conditioner) to 5 mins. damaged areas. Apply heat (mask). Rinse well, FUSIONPLEX INTENSE FUSIONPLEX AMINO REFILLER – for 5-10 mins. towel-dry. REPAIR MASK SALON SERVICE SPECIFIC

• Luxurious creamy mask that • Penetrates down to the cortex, helps to repair and protect refilling the hair with amino acids. TIP: Use Oil Reflections For quick express against breakage. as a finishing product to service use Intense • With intense conditioning protect from heat. Repair Shampoo ingredients and silk amino acids. and Mask.

1 Vs. non-conditioning shampoo

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WCS_EssentialGuide_Update_INVIGO_FM1.indd 26-27 10/23/18 12:46 PM OUR OLEOLOGY PROGRAM helps to protect and prevent against natural lipid UP TO 3 TIMES SMOOTHER HAIR1 degeneration for a smooth and reflective surface. AND INSTANT LUMINOSITY

OIL REFLECTIONS, THE ESSENCE OF SHINE. HOW IT WORKS: • With Camellia oil and white tea extract. • Delicate fragrance that takes your mind to the white sand dunes of Asia. • Perfectly suited for colored hair. 01 LUMINOUS REVEAL SHAMPOO — WITH EDDS

• Helps to protect hair cuticles from free radicals. • Hair surface is cleansed from impurities and protected from minerals.

02 LUMINOUS REBOOST MASK — WITH PANTHENOL

• Replenishes for the right moisture balance. • Hair is left soft and nourished.

03 LUMINOUS SMOOTHING OIL & LIGHT LUMINOUS REFLECTIVE OIL

• Enhances reflection and smoothness. • Protects natural lipid layer against degeneration, for a smooth and reflective hair surface.

1 Shampoo, mask and oil vs. non-conditioning shampoo

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WCS_EssentialGuide_Update_INVIGO_FM1.indd 28-29 10/23/18 12:46 PM LUMINESSENCE SPA OIL REFLECTIONS

INSTANT LUMINOUS REFLECTIONS AND LONG-LASTING SMOOTH EFFECT.

• Unveil the secret of beautiful and natural reflections. • Our in-salon service for lasting smoothness and instant luminosity.

IN-SALON EXCLUSIVE

LUMINOUS MAGNIFYING ELIXIR • Up to 72 hours of anti-frizz effect.1 • Boost any care service with an added smoothness and anti-frizz effect. OIL REFLECTIONS OIL REFLECTIONS OIL REFLECTIONS • Can be used as a stand-alone treatment, applied on hair before a mask, LUMINOUS LUMINOUS LUMINOUS or mixed with a mask. REVEAL SHAMPOO INSTANT CONDITIONER REBOOST MASK

• Light moisturizing shampoo • 30-second smoothing • Nourishes and replenishes EXPRESS SERVICE ADD-ON INTENSE leaves the hair deeply cleansed conditioner that locks moisture the hair structure leaving the (10 MINS.) (+ 10 MINS.) and luminous. in, leaving the hair luminous hair smooth and luminous. CLEANSE TREAT SEAL FINISH EXTEND and smooth. 01 02 03 04 05 at home

Climazon

IN-SALON EXCLUSIVE

OIL REFLECTIONS OIL REFLECTIONS OIL REFLECTIONS OIL REFLECTIONS SHAMPOO ELIXIR MASK FINISHING

Shampoo the hair using Take the customer Apply Luminous Reboost Apply Luminous Luminous Reveal back to the styling Mask on hair with a brush Smoothing Oil or Light OIL REFLECTIONS OIL REFLECTIONS OIL REFLECTIONS Shampoo. Rinse and chair. Divide hair into or spatula. Leave on for Luminous Reflective Oil LUMINOUS LIGHT LUMINOUS LUMINOUS repeat. Towel-dry. 4 sections. Apply 5–10 mins. under heat. into lengths and ends SMOOTHING OIL REFLECTIVE OIL MAGNIFYING ELIXIR Luminous Magnifying Take the client back to before blow-drying Elixir on lengths the basin, massage and and styling. • Versatile perfecting oil for • Light, versatile perfecting oil • Rinse-off serum that and ends. rinse well. Towel-dry. hair smoothness and glossy for pearlescent reflections. gives hair extra gloss and TIP: Oil Reflections Luminous effect, with macadamia and With Camellia seed oil. smoothness for long-lasting Magnifying Elixir can be used avocado oils. • For fine to normal hair. frizz control. with any other care products • For all hair types. to add smoothness and shine. 1 Elixir and mask vs. virgin untreated hair 30 31

WCS_EssentialGuide_Update_INVIGO_FM1.indd 30-31 10/23/18 12:46 PM NATURAL TREE EXTRACT PANTHENOL EDDS Helps protect against Penetrates deeply into the Protects hair keratin keratin degeneration. hair to repair the inner against the loss of key cell structure and binds building blocks by keeping moisture in the hair. the moisture inside and OUR FIRST “FREE OF” CARE SYSTEM THAT HELPS TO PROTECT strengthening the hair. AND PREVENT AGAINST KERATIN DEGENERATION. • With NuTREE complex, enriched with natural tree extract. • Free of sulfates, parabens and artificial colorants. HOW IT WORKS: • Captivating fragrance inspired by the green woods of the Amazon.

01 IT ACTS ON THE ROOTS 02 IT ACTS ON THE INSIDE

Providing anti-irritant properties. Preserving moisture balance of the hair and nourishing it from the roots to the tips.

03 IT ACTS ON THE OUTSIDE 04 RESULT

Protecting hair keratin and preventing Protected hair and renewed vitality. it from long-term degeneration.

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WCS_EssentialGuide_Update_INVIGO_FM1.indd 32-33 10/23/18 12:46 PM RENEWAL SPA

HELPS TO PREVENT AGAINST KERATIN DEGENERATION.

• Free of sulfates, parabens and artificial colorant. • A well-being experience for ingredient-conscious clients with no compromise on performance. ELEMENTS ELEMENTS DAILY ELEMENTS RENEWING SHAMPOO RENEWING CONDITIONER RECONSTRUCTING MASK

• Renews the moisture of the • Strengthens each hair fiber from • Intensively restores and preserves hair, preserving and nourishing within. Helps to repair and the natural inner structure and it from root to tip. preserve hair’s natural vitality. strength of the hair. • Luxurious foaming experience. • Fine-textured cream. • Extra lightweight cream. • Sulfate-free. • Paraben-free. • Paraben-free.

EXPRESS SERVICE ADD-ON INTENSE (10 MINS.) (+ 10 MINS.)

CLEANSE SEAL FINISH EXTEND 01 02 03 04 at home

Climazon

ELEMENTS LEAVE IN ELEMENTS HAIR CONDITIONING SPRAY STRENGTHENING SERUM ELEMENTS ELEMENTS ELEMENTS • Dual-phase spray that cares for • Strengthens each existing hair fiber SHAMPOO MASK SERUM AND/OR LEAVE IN BALM

and protects hair from day-to-day to give more volume and helps to Shampoo the hair using Apply ELEMENTS Reconstructing Apply ELEMENTS Strengthening stress and gives a gentle hold. maintain a balanced scalp. ELEMENTS Renewing Mask on hair with a brush or spatula. Serum and/or Leave In • Lightweight detangling mist. • Refreshing gel mist. Shampoo. Rinse and Leave on for 5–10 mins. under heat. Conditioning Spray into lengths • Paraben-free. • Paraben-free. repeat. Towel-dry. Take the client back to the basin, and ends before blow-drying massage and rinse well. Towel-dry. and styling.

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WCS_EssentialGuide_Update_INVIGO_FM1.indd 34-35 10/23/18 12:46 PM COLOR REFRESHING COLOR BOOST SERVICE SERVICES WITH KOLESTON PERFECT & ELEMENTS CONDITIONER

Today, beauty and health go hand in hand. The treatment Refresh faded mid-lengths and ends with a boost of color. options to the right perfectly complement ELEMENTS as a The recommended color-refreshing service for post-color service treatment. Expand and enhance your ingredient-conscious clients. client’s beauty and well-being choices. TIP: Treatments should always be applied on damp hair. MIX: After rinsing shampoo and 1 part Koleston Perfect. prior to applying treatments, 1 part ELEMENTS Conditioner. remove excess water from hair by gently pressing the 1 part Welloxon Perfect Pastel Developer. scalp with a towel. 1:1:1

• Apply evenly on shampooed, towel-dried hair. • Development time: up to 10 mins. • Only ELEMENTS Conditioner MUST be used.

COLOR RENEWAL SERVICE WITH WELLA PROFESSIONALS ELEMENTS

Our most recommended care system after a Koleston Perfect color service for your ingredient-conscious clients.

KOLESTON STEP 1 STEP 2 STEP 3 STEP 4 PERFECT Shampoo Mask Hair Strengthening Leave in Spray Serum

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WCS_EssentialGuide_Update_INVIGO_FM1.indd 36-37 10/23/18 12:46 PM PERFECT PARTNERS FOR STYLING

START WITH :

PERFECT ME: Shout out for smoothness and natural style. This lightweight beauty balm lotion—inspired by skincare benefits—adds shine, repairs, moisturizes, tames flyaways, and protects from heat.

PAIR WITH :

SHAPE ME: Lock your perfect look in place. Shape or blow-dry to get your desired look. Shape Me with Shape Memory will secure your style and texture for up to 48 hours.

DRY ME: Create head-turning volume and manageable matte texture for any individual style. Absorb oil and refresh the hair with Dry Me’s outstanding tapioca starch formula.

ROOT SHOOT: You’re only ever one shot away from EIMI: THE FIRST high-precision root lift with this always-on-target mousse. WORD IN STYLING EIMI is the voice with which you can express your styling skills and each client’s individuality. With EIMI you can truly be yourself and shout it out: SUGAR LIFT: Get a grip on volume. This rich, flexible spray infused with sugar provides lift, shine, and a interpreting the latest global trends, while setting new accents of style and touchable, grippy texture. originality. EIMI molds and empowers, shapes and inspires, allowing you to celebrate clients for who they are and everything they want to be — in a phrase: powerfully unique.

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WCS_EssentialGuide_Update_INVIGO_FM1.indd 38-39 10/23/18 12:46 PM WELLA PROFESSIONALS STYLING HOLD LEVEL HOLD LEVEL 1 HOLD LEVEL 2 HOLD LEVEL 3 HOLD LEVEL 4

VOLUME DRY ME BODY CRAFTER PERFECT BOOST BOUNCE ROOT SHOOT SUGAR LIFT EXTRA VOLUME Dry Shampoo Flexible SETTING Curl Enhancing Precise Sugar Spray for Strong Hold Volumizing Blow Dry Mousse Root Mousse Voluminous Texture Volumizing Spray Lotion Hairspray Mousse

COMING SOON

SMOOTH THERMAL IMAGE COCKTAIL ME PERFECT ME FLOWING FORM Heat Protection Cocktailing Lightweight Anti-Frizz Spray Gel Oil Beauty Balm Smoothing Balm Lotion

TEXTURE OCEAN SPRITZ TEXTURE SHAPE SHIFT SHAPE ME GRIP CREAM PEARL STYLER RUGGED SCULPT FORCE Salt Hairspray TOUCH Molding Gum 48H Shape Flexible Styling Gel TEXTURE Extra Strong for Beachy Reworkable with Shine Memory Gel Molding Cream Matte Texturizing Flubber Gel Texture Matte Clay Finish Paste

COMING SOON SHINE

GLAM MIST JUST BRILLIANT OIL SPRITZ Shine Mist Shine Pomade Sprayable Styling Oil

STAY ESSENTIAL STAY FIRM Light Crafting Workable Finishing FINISHING HAIRSPRAYS Hairspray Hairspray 40 41

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COMING SOON

DRY ME BODY CRAFTER PERFECT SETTING BOOST BOUNCE ROOT SHOOT THERMAL IMAGE PERFECT ME COCKTAIL ME FLOWING FORM Dry Shampoo Flexible Volumizing Blow-Dry Lotion Curl Enhancing Precise Root Mousse Heat Protection Spray Lightweight Beauty Cocktailing Gel Oil Anti-Frizz Smoothing Balm Spray Hairspray Mousse Balm Lotion Create volume and Perfect root lift Help protect your hair while Fine tune your styling Create luxurious smooth- a manageable matte Build volume with Formulated to Boost your curls with is only a shot away using hot tools with this 2 Create natural style and mixture with Cocktail Me ness with flexible control texture to achieve a workable texture. provide care while added shine, definition with this mousse phase spray. Phase 1 is smoothness with this for added shine and an and natural movement. your look. Refresh Craft your style with blow-drying. Set a and frizz reduction. designed for precision formulated to nourish the delicate lotion that adds anti-frizz effect. Formulated to reduce frizz your hair and absorb smooth, flexible voluminous finished Formulated to help application. hair and to protect it from shine, repairs, moisturizes, and help protect your hair oil with this formula control and natural shape with perfect protect your hair heat up to 220°C. Phase 2 tames flyaways, and Style it: against dehydration while with tapioca starch. movement. shine. against dehydration Style it: conditions your hair for a protects from the heat Apply 1-2 pumps on its using hot tools. while blow-drying. Shake, shoot, volumize. flawless, shiny result. of styling tools. own or mixed with other Style it: Style it: Style it: Apply on damp hair, EIMI products. Run through Style it: Shake me, spray Spray evenly on Spray evenly on Style it: directly on the roots, Style it: Style it: mid-lengths and ends Apply 2-5 pumps and me, style me. Apply damp hair with damp hair. Roll Shake, spray, volumize. and blow-dry as Shake well and spray Pamper, perfect, protect. before blow drying work thoroughly through evenly on dry hair, emphasis on the the hair around in Apply evenly on damp you wish. section by section at Caress a small amount of or on dry hair. the mid-lengths and ends. leave in and brush roots. Blow-dry sections and blow- hair. Let air-dry or arm‘s length onto dry product on mid-lengths Blow- dry with a brush. through. while using fingers dry. Mist over use the diffuser to hair before heat styling. and ends on damp or dry For extra smooth results, or brush to create finished style for get creative curls. hair for a luxurious feel. finish with styling iron. volume. Use also on control and hold. Style as you wish. dry hair to create extra texture.

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SUGAR LIFT EXTRA Sugar Spray for VOLUME Voluminous Texture Strong Hold Volumizing Mousse Get a grip on volume: This rich, flexible, Blow-dry head-turning sugar-infused spray volume and perfect provides lift, shine, body with strong hold. and touchable, Formulated to help grippy texture. protect your hair against dehydration Style it: while blow-drying. Spray, scrunch, and manipulate. Apply Style it: on damp hair to Shake well before create great texture use. On damp hair, and volume, or use distribute evenly on dry hair for a from root to end. more settled style. Blow-dry for voluminous support.

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COMING SOON

OCEAN SPRITZ SHAPE ME TEXTURE TOUCH SHAPE SHIFT Salt Hairspray for 48H Shape Memory Reworkable Matte Clay Molding Gum with GLAM MIST JUST BRILLIANT OIL SPRITZ Beachy Texture Hair Gel Shine Finish Shine Mist Shine Pomade Sprayable Styling Oil Rework your style Finish undone beachy Give yourself a long- throughout the day Create defined or Finish your glamorous style Smooth your hair and get Provide natural shine texture with this natural lasting blow-dry. This with this matte defining disheveled looks with with dazzling shine thanks natural anti-frizz definition. and easier blow-dry mineral salt spray that heat-activated hair clay. Formulated with this elastic molding to this luminous shine Formulated to help protect with perfect final touch. helps protect hair gel formulated with minerals and beeswax gum that adds shine spray. Formulated to help hair against humidity. Designed for anti-static against dehy­ dration­ memorizing polymer for hold and flexibility. and UV protection. protect hair from the effects effect and UV protection. and UV damage. complex helps to shape of humidity and UV. Style it: or blow-dry hair the Style it: Style it: Work a small amount of Style it: Style it: way you want and keep Rub a small amount in Work between your Style it: pomade between your Spray it on mid-lengths Spray into dry or the look up to 48h. your palms until evenly fingers, then sculpt your Spray lightly and evenly palms. Apply to dry hair and ends for instant shine. slightly damp hair, distributed, then sculpt hair to shape, define, to finish your look with and style as desired. Can be used on damp then scrunch or shape Style it: into dry hair. Shape and or dishevel your style. glamorous shine. or dry hair. your beach style using Take a small amount rework as often as your fingers. For even in your hands and rub you want. more chunky texture, them together. Apply blow-dry after shaping. evenly on wet or dry Mist over finished style hair from roots to ends. for hold and control. Style as you wish.

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GRIP CREAM PEARL STYLER RUGGED TEXTURE SCULPT FORCE Flexible Molding Cream Styling Gel Matte Texturizing Paste Extra Strong Flubber Gel Create and manipulate Create strong flexible Texturize your look Get creative with distinctive styles with hold and teasable with this matte paste expressive shaping on definition on long or texture with pearl gloss to give your hair a rock solid styles and short hair, with this shine. Formulated to rugged effect with high-definition shine. soft texture cream. help protect hair from strong definition. Formulated to help Formulated with the effects of UV. protect hair against the Brazilian carnauba effects of UV. Style it: wax for strong yet Style it: Manipulate with your flexible support. Style it: Distribute 1-2 pumps palms into dry hair to Squeeze into palms to into your palms, then shape and texturize immediately shape your Style it: work into dry hair to rugged looks with style, working into dry Rub a small amount in texturize or tousle your a matte finish. hair with this fast-dry your hands until evenly style. For extra lift, formula. For piecy distributed. Apply on work into wet hair definition or wet-look, dry hair through the and blow-dry. apply to wet hair and mid-lengths and ends let air-dry. to tame, separate, and shape your style.

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STAY ESSENTIAL STAY FIRM Light Crafting Spray Workable Finishing Spray Create and maintain Craft and finish any style touchable styles with this with this strong versatile light crafting finishing spray. Formulated to help spray. Formulated to help protect hair from the effects protect hair from the effects of humidity, UV, and heat. of humidity, UV, and heat. Style it: Style it: Hold at arm’s length to mist Hold at arm’s length to mist over finished style as you over finished style as you work for touchable hold. EIMI’S work for touchable hold. CAPTIVATING FRAGRANCE

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: 1 n ributio n dist otectio d U pr ffect an INSPIRED BY INDIVIDUALITY: • Even, lightweightt istatic e roduct hine, an ishing p cts nstant s rfect fin Delicately crafted to represent the r produ • I nd pe th othe y dr a xing wi sistenc sier lo ting aid fascinating mix of cultures and s mi ker con • Ea s a cut d for ea r a thic a esigne mers fo ness creativity in EIMI’s global • D m poly smooth • Can also be used with gu uperior riched ffect & s neighborhood. A fragrance that’s • En irizz e ine, ant ased sh fused with airy, transparent • Incre n hair greas o floral base notes; contrasted with • Non a clean, luxurious ambery heart; CKTAILS and complemented with exquisite LING CO marine top notes. TED STY UNLIMI OU ARE UE AS Y AS UNI 46 47

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