ESSENTIAL CARE & STYLING BOOK WCS_EssentialGuide_Update_INVIGO_FM1.indd 1 10/23/18 12:28 PM CONTENTS 04 WELCOME TO WELLA PROFESSIONALS CARE SERVICES CARE & STYLING. 06 INSIDE YOU CAN LEARN ALL ABOUT: WELLA CARE • NEW INVIGO: RECHARGE WITH INVIGORATING COLLECTIONS CARE BLENDS FOR ALL HAIR TYPES. 08 • FUSIONPLEX: THE ULTIMATE CARE LINE INVIGO TO CORRECT AND PREVENT DAMAGE. 24 • OIL REFLECTIONS: OUR PRECIOUS OIL FUSIONPLEX COLLECTION FOR SMOOTHNESS AND LUMINOSITY. 28OIL REFLECTIONS • ELEMENTS: OUR “FREE OF” RANGE, SPECIALLY DESIGNED TO DELIGHT 32 INGREDIENT-CONSCIOUS ELEMENTS HAIRDRESSERS AND CLIENTS. 38 • EIMI: THE VOICE WITH WHICH YOU CAN EIMI EXPRESS YOUR STYLING SKILLS AND EACH CLIENT’S INDIVIDUALITY. 2 3 WCS_EssentialGuide_Update_INVIGO_FM1.indd 2-3 10/23/18 12:28 PM CARE SERVICES 5 GOLDEN RULES GROW YOUR SALON BUSINESS WITH HOW TO MAKE THE MOST OF CARE IN YOUR SALON. WELLA PROFESSIONALS CARE SERVICES. In-salon Care Services have great potential. 1. CONSULTATION • By adding a care treatment as an additional service • Welcome your client in the salon with an open conversation to your visiting clients, you can make the most of and ask your client to describe his/her hair and his/her expectations. your time and increase revenues. • Clients who receive a care consultation and service 2. ACTIVITIES IN-SALON are more likely to also purchase care products for • Make sure the products are visible via counter displays and use at home. easily accessible to your clients. Communicate prices clearly. • Delight your clients with regular news and special offers EXPRESS OR INTENSE VERSIONS: or trials (gifts or minis). Whether your client prefers a quick express service or • Set up a staff challenge rewarding Wella Care sell-through more pampering spa experience, Wella Professionals of Spa Services and retail sales. Care Spa Services are easy to use for any client. 3. SERVICES EXPRESS: • Communicate the new Wella Spa Services in the Salon Menu • Quick care service with shampoo, serum and add them to price list. and / or leave-in treatment. • After a service is the best time to recommend an at-home product. Suggest something that will delight your client and meet their needs INTENSE: and there’s a 44% chance they’ll buy it. • With added mask and massage. • With added heat for an ultimate care experience. 4. EDUCATION • Increase your care knowledge of Wella Care products including the Spa Services and the massage techniques. MAXIMUM CARE EFFECT WITH • Enroll in the Care Discovery Seminar to learn more. WELLA PROFESSIONALS CLIMAZON: • Download the Wella Professionals Education App. • Use Wella Professionals Climazon to intensify the penetration of the care ingredients, leaving the hair 5. TIPS irresistibly soft. • Participate in a play and learn session with your team so you can experiment and optimize the client journey. TIP: • Share care tips among salon staff. What are your favorite You may cover the hair with a plastic cap or warm towel. products and why? How would you recommend them to your clients? 4 Climazon 5 WCS_EssentialGuide_Update_INVIGO_FM1.indd 4-5 10/23/18 12:28 PM WELLA PREMIUM NEW INVIGO BASE CARE BOUTIQUES CARE COLLECTION MAKE IT A MOMENT. RECHARGE WITH INVIGORATING CARE BLENDS FOR ALL HAIR TYPES. FUSIONPLEX INSTANT, LONG-LASTING BLONDE HAIR RECOVERY BRILLIANCE RECHARGE • Instant color vibrancy. • Instantly protects against breakage and recharges • Helps to fight brass. For up to 7 weeks color results at home for up to 5 weeks.1 For blonde brightness. protection.1 • Silksteel Fusion Program recovers hair fiber on • With color pigments. • With lime caviar. macro and micro levels. • Elegant and luxurious floral woody fragrance. OIL REFLECTIONS VOLUME BOOST THE ESSENCE OF SHINE • Lightweight care. For visibly 2 • Our newest precious oil collection for up to uplifted volume. 3 times smoother hair2 and instant luminosity. • With cotton extract. • With camellia oil and white tea extract. • Delicate fragrance that takes your mind to the white sand dunes of Asia. SERVICE: THE SPECIALISTS’ RANGE. ELEMENTS “FREE OF” CARE SYSTEM • Helps to prevent against keratin degeneration. SERVICE • Free of sulfates, parabens and artificial colorants. SERVICE SUPPORT • Captivating fragrance inspired by the green woods • Salon-exclusive formulas to protect of the Amazon. and enhance permanent and demi- permanent color, and protect skin from staining. 1 With use of conditioner 1 With regular use of INVIGO Brilliance Shampoo 6 7 2 Shampoo, mask and oil vs. non-conditioning shampoo 2 Vs. non-conditioning shampoo WCS_EssentialGuide_Update_INVIGO_FM1.indd 6-7 10/23/18 12:30 PM WHAT’S NEW • NEW TECHNOLOGY & PACKAGING NEW INGREDIENTS OUR STORY Known to be full of benefits in nutrition ADVANCED TECHNOLOGY Looking at individuals and their modern hectic lives, we see that as time gets more Building on more than 130 years of hair and more precious we all need to properly breathe and swiftly recharge our batteries — expertise and research physically and emotionally. BRILLIANCE VITAMINS VOLUME Life-proven components in hair BOOST technologies • NEW ASSORTMENT INTRODUCING NEW INVIGO: A variety of lines to meet your client’s needs. INVIGO creates recharging moments in • NEW CARE TREATMENTS salon and at home with high performance Turning basic care services into quick invigorating care treatments. and easy, personalized, enjoyable moments. IN Inside blends: Advanced technology. New ingredients. Vitamins — wrapped in delightful fragrances. VI Invigorating your hair and recharging you with unique Acupoint Activation massage services. GO Express caring solutions to recharge on the go. Little time in — lots out! BLONDE RECHARGE 8 9 WCS_EssentialGuide_Update_INVIGO_FM1.indd 8-9 10/23/18 12:31 PM BRILLIANCE-BLEND PRODUCTS INSTANT COLOR VIBRANCY, FOR UP TO 7 WEEKS COLOR PROTECTION.1 WITH LIME CAVIAR Rich in potent anti-oxidants and vitamins OUR STYLISTS’ FAVORITES HISTIDINE & VITAMIN E Helps to control the oxidation process after coloration COLOR PROTECTION VIBRANT COLOR VIBRANT COLOR SHAMPOO CONDITIONER MASK WITH LIME CAVIAR WITH LIME CAVIAR WITH LIME CAVIAR pH-optimized shampoo for long- For improved hair surface and Intense treatment for improved lasting color protection. With enhanced color vibrancy. With Anti- hair surface and enhanced color Anti-Oxidant Shield Technology. Oxidant Shield Technology. vibrancy. With Anti-Oxidant Shield Technology. COPPER ENCAPSULATING MOLECULE Maintains vibrancy FRAGRANCE CITRUS FLORAL WOODY FRAGRANCE. A contrasting scent with a refreshing citrus cocktail and a woody, soft and caring undertone. MIRACLE BB SPRAY BRILLIANCE BOOSTER WITH LIME CAVIAR WITH LIME CAVIAR TOP HEART BASE Beautifying spray that provides Ultra concentrated booster Bergamot Jasmine Sandalwood color vibrancy, detangles and for extra color vibrancy. Orange Muguet Cedarwood smoothens the hair. With Anti- Tomato leaves Ginger Musk Oxidant Shield Technology. Honeysuckle Amber 1With regular use of INVIGO Brilliance Shampoo 10 11 WCS_EssentialGuide_Update_INVIGO_FM1.indd 10-11 10/23/18 12:31 PM VOLUME BOOST-BLEND PRODUCTS LIGHTWEIGHT CARE, FOR VISIBLY UPLIFTED VOLUME.1 WITH COTTON EXTRACT Perfect softness and stability BODIFYING SHAMPOO CRYSTAL MASK BODIFYING FOAM WITH COTTON EXTRACT WITH COTTON EXTRACT WITH COTTON EXTRACT Shampoo that gives lightweight Clear treatment that provides Provides lush volume and a soft body and removes residues from fullness, body and manageability touch to the hair. Supports styling hair. With Spring Force Blend. to hair. With Spring Force Blend. and reduces static. With Spring Force Blend. LIGHTWEIGHT FORMULAS Optimal for SPRING FORCE fuller-looking hair POLYMERS Help to bodify hair FRAGRANCE FLORAL SOFT GREEN MUSKY FRAGRANCE. UPLIFTING HAIR MIST VOLUME BOOSTER A crisp, white linden blossom signature with a sophisticated and sensual base of sandalwood and musks. WITH COTTON EXTRACT WITH COTTON EXTRACT Gives lightweight care, shine, Ultra concentrated booster to turn TOP HEART BASE fullness and light control. With tired flat hair into voluminous Bamboo Linden blossom Cashmere wood Spring Force Blend. bouncy locks. Lotus Heliotrope Sandalwood Freesia Cotton blossom White musk 1 Vs. non-conditioning shampoo 12 13 WCS_EssentialGuide_Update_INVIGO_FM1.indd 12-13 10/23/18 12:31 PM BLONDE RECHARGE- PRODUCTS BLEND HELPS TO FIGHT BRASS, FOR BLONDE BRIGHTNESS. ORRIS SCENT Flowery top and heart notes with lily of the valley and rose. Sensual base of sandalwood and vanilla COOL BLONDE COLOR COOL BLONDE / WARM BLONDE REFRESHING SHAMPOO COLOR REFRESHING CONDITIONERS WITH COLOR PIGMENTS WITH COLOR PIGMENTS WITH COLOR PIGMENTS Refreshes and maintains the Refreshes and maintains the multi- brightness and vibrancy of natural dimensional color of blonde tones, Effective color- or highlighted blondes. This violet leaving hair intensively conditioned. depositing pigments shampoo prevents natural or refresh blonde tones and help to eliminate colored blonde hair from yellowing brassiness and helps to eliminate brassiness while leaving hair soft to the touch. CARING FORMULAS Intense conditioning that leaves hair with a smooth feel 14 15 WCS_EssentialGuide_Update_INVIGO_FM1.indd 14-15 10/23/18 12:31 PM BOOSTER SERVICES TIME TO RECHARGE Offer your clients in-salon booster treatments, combining INVIGO products with Acupoint Activation Offer your clients time to recharge with care services. massage services, customized to their hair needs. And make personalized product recommendations to meet each client’s individual hair needs by choosing the ideal INVIGO products