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PortlandTribuneTHURSDAY, NOVEMBER 21, 2013 • WWW.PORTLANDTRIBUNE.COMn d T r i b •u PUBLISHEDn THURSDAYe #raking in ■ Debate swirls about safety, public health effects of nicotine trend the bucks with good reviews Online praise is a game-changer for hospitality industry
By Peter Korn The Tribune
There came a point where Chris Ideson knew he had to jump on board or get left behind. Ben Arboleda Ideson is vice president of blows a cloud operations for Restaurants Unlimited, which owns 18 of vapor into Portland-area restaurants, in- his hand after cluding Stanford’s, Portland taking a puff City Grill and Newport Bay. from his For years, his marketing in- cluded advertising, of course, electronic and secret shoppers who were cigarette at paid to eat at escape vapor the company’s Lounge. e-cigs “People are restaurants helped Arboleda and report more likely back about quit smoking to believe the experi- cigarettes. comments ence. But in the from Yelp last few years, e-cigs sPArK or Facebook Ideson has or any seen social media take on social media a steadily in- reviews creasing role in defi ning his BUrning than they restaurants to would any the public. advertising Customers were posting in a reviews both QUestions magazine positive and or on a derogatory on here’s something in the cigs” is growing swiftly here and Yelp, TripAd- air at Escape Vapor around the world, and many predict billboard.” visor, Google Lounge and it’s not ciga- they’ll eventually surpass regular — chris ideson, and others. T rette smoke. cigarettes in popularity. restaurants More impor- Clouds of fruity vapors fill the E-cigs can be cheaper and come in Unlimited vice tant, potential room, from customers puffing on alluring fl avors like hazelnut, mango, president of new custom- electronic cigarettes that deliver peanut butter, strawberry, coffee and operations ers were in- mists of nicotine- chocolate. Perhaps creasingly de- laced liquid into their Story by Steve Law more importantly, pending on lungs. Some custom- some of the “vapers” those postings before deciding ers hover near a dis- Photos by Jonathan House at Escape Vapor where to eat. play case to check out Lounge say e-cigs According to one recent sur- the latest electronic cigarette mod- helped them quit smoking cigarettes. vey of smartphone owners, res- els — essentially battery-operated Matt Freeman, a 38-year-old from taurants are the single most- nicotine delivery devices — while Portland, says he started smoking at often searched business. Three others sample liquid “juices” used age 15 and had been trying to quit out of four phone owners to add nicotine and fl avor. for 10 years. After a month of vap- choose a restaurant based on Escape Vapor Lounge, on North- ing, Freeman says he lost the desire search results, and 84 percent east 82nd Avenue near Madison to smoke, and now fi nds the smell of look at more than one restau- Ben Arboleda concocts his own fl avored A battery-operated coil inside the e-cig High School, could be the fi rst of cigarettes repulsive. rant online before deciding “juice” to use in his e-cigs, such as his crazy heats up liquid juice that enables the user many “vaping parlors” in Portland. where to go. dutch blend. to inhale the fl avored nicotine. Use of electronic cigarettes or “e- see e-cigs / Page 2 “We recognized this was blowing up,” Ideson says. “Peo- ple are more likely to believe comments from Yelp or Face- book or any social media re- views than they would any ad vertising in a magazine or on a billboard.” Little Boxes, big sales, huge plans The impact of social media see sociAL MediA / Page 9 city’s small retailers hope to en- Local stores’ two-day tice shoppers to patronize the spielwerk toys event counters Black city’s “Little Boxes” — locally owner stacee owned small shops — instead of wion shows off a Friday, touts quality the big-box stores on Black Fri- quality-made bow day and Black Saturday, Nov. 29 and arrow set, By JenniFer Anderson and 30. made by Portland The Tribune Nearly 200 Portland business- woodworker es are participating this year, up Brendan Budge. Next week, a large number from 170 last year and 90 the the north williams of us will — either eagerly or year before. shop and others grudgingly — take part in the Shoppers can explore any of participating in mob scene of holiday shop- the 16 neighborhood shopping Little Boxes sell ping known as Black Friday. districts across the city: Alberta, unique goods, many triBUne PHoto: JAiMe vALdeZ Heading out to stores for big Beaumont, Broadway/Holly- of them made locally Portland city grill downtown, sales the day after Thanksgiv- wood, Division/Clinton, down- owned by seattle-based ing has become a national ob- town/West End, East Burnside, and others procured restaurants Unlimited, is one of session, with some stores an- Hawthorne/Belmont, Kenton, from around the the fi rst local eateries to make nouncing they’ll open their Mississippi/Williams, Montavil- globe. organizers use of a reputation management doors at dinnertime on Thanks- la, Multnomah Village, North hope for a big “shop fi rm to help it decipher and giving. Portland, Northwest Portland, local” turnout. respond to internet posts on sites Portland has a better way. triBUne PHoto: such as Yelp and tripAdvisor. For the third year in a row, the see LittLe BoXes / Page 11 JAiMe vALdeZ
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October 10, 2013 – January 5, 2014 www.omsi.edu/sherlock National Sponsor: Major Sponsors: Supporting Sponsors: The International Exhibition of Sherlock Holmes was developed by Exhibits Development Group and Geoffrey M. Curley + Associates in collaboration with the Conan Doyle Estate Limited, the Oregon Museum of Science and Industry, and the Museum of London 448929.100213 A2 NEWS The Portland Tribune Thursday, November 21, 2013 E-cigs: Regulators unsure how far to go ■ From page 1 Rising e-cig use “I’m still addicted to the nico- ■ 5.2 percent of Oregon 11th- tine,” Freeman says. But his graders reported using electronic health has improved now that cigarettes* in the prior month, in he’s not inhaling all that tar, car- an 2013 survey bon monoxide and other ciga- That’s up from 1.8 percent rette additives into his lungs. in 2011 ■ “I can taste food,” he says. “I 1.8 percent of Oregon eighth- can exercise. I don’t smell like graders used e-cigs* in the prior month, in the 2013 survey cigarettes.” That’s up from 1.3 percent Friends say he smells like in 2011 cookies. ■ Nationally, 1.8 million middle But the rapid spread of e-cigs schoolers and high schoolers — alarms public health experts, 10 percent of them — tried e-cigs who fear they could undo gains in 2012 from the decades-old battle to That’s up from 4.7 percent reduce smoking in this country. in 2011 So far, governments of all lev- ■ Nationally 23.3 percent of els have been slow to respond, high schoolers regularly used leaving e-cigs unregulated tobacco in 2012 while Big Tobacco companies Most common forms: cigarettes 14 percent; cigars 12.6 percent; move in to dominate the fl edg- smokeless 6.4 percent; hookahs ling industry. 5.4 percent; pipes 4.5 percent; In Oregon, there’s no mini- e-cigs 2.8 percent mum age to buy e-cigs. They’re ■ Nationally, 6.7 percent of not taxed, making them cheap- middle schoolers regularly used er than cigarettes and other to- tobacco in 2012 bacco. They don’t fall within Most common forms: cigarettes the Oregon Indoor Clean Air 3.5 percent; cigars 2.8 percent; Act, so people can vape indoors pipes 1.8 percent; smokeless 1.7 unless it’s barred by the prop- percent; hookahs 1.3 percent; e-cigs 1.1 percent erty owner. *Question was expanded in 2013 Some say that’s a recipe for TRIBUNE PHOTOS: JONATHAN HOUSE tobacco companies to attract a to include newer electronic cigars Smoke ‘N Vape salesman Mark Pittman lets customers try out some of the dozens of fl avors (at right) available for e-cigs. Pittman predicts and electronic hookahs new generation of customers at cigarettes will “go the way of the dinosaurs.” a time when cigarette smoking Sources: Oregon Health Authority, is declining. Centers for Disease Control and “It’s going to be a Franken- people can buy juices with dif- ing bans, that could lead to more Prevention stein monster,” says state Rep. ferent levels of nicotine, using it addicts, not less, he says. Carolyn Tomei, D-Milwaukie, as a way to gradually get off “It’s sort of a public-health the Oregon Legislature’s lead- smoking and nicotine entirely. policy conundrum,” says Dr. ing anti-tobacco voice. “They can start at 24 milligrams Don Austin, a trained doctor of cigarettes. But now they are “I think the frightening part is of nicotine and work all their and professor emeritus at the going all-in. young people can be addicted,” way down to zero,” she says. Department of Public Health Lorillard Tobacco Co., which Tomei says. “People who smoke “It’s kind of like the patch.” at Oregon Health & Science makes Kent, Newport and other cigarettes now, they wouldn’t be University. cigarettes, bought the Blu e-cig interested in something that Mixed views “If you are not a smoker, then brand last year, and has since tastes like mango and bubble Dr. Bruce Gutelius, deputy this is a good way to become ad- used its marketing clout to pro- gum. Kids would go in and use state epidemiologist with the dicted,” Austin says. pel Blu to No. 1 in e-cig sales. that, especially if there’s no law Oregon Health Authority, wor- Yet e-cigs may cause less The Altria Group, parent against it.” ries that e-cig prices are falling, physical harm than smoking. company of Philip Morris, is Eighty-eight percent of regu- and minors are getting exposed “It’s probably better for smokers testing its MarkTen e-cig in lar adult smokers started smok- to ad campaigns and store pro- to switch to them than it is to Indiana. ing by the age of 18, and the use motions. The tobacco products keep smoking,” Austin says. “So R.J. Reynolds Tobacco is sell- of e-cigs among middle- and growing in use among Oregon far as we know, it doesn’t in- ing its Vuse e-cig in Colorado, high-school students doubled in teens, Gutelius says, are the crease your risk of cancer.” and expects to go national “very the past year, according to the ones that come in fl avors: hoo- There’s no long-term studies soon,” says Richard Smith, lead U.S. Centers for Disease Control Escape Vapor Lounge’s marketing manager Darlene Gorgonia takes a kahs, cigars and e-cigs. of e-cigs’ health effects, since communications manager for and Prevention. puff on her e-cig. Gorgonia, a former cigarette smoker, enjoys the And many youths start smok- they were only introduced here R.J. Reynolds Vapor Co. in Win- In the 2013 Oregon Healthy hobby and culture of “vaping” as a safer alternative. ing with menthol cigarettes, be- in 2007. But early studies haven’t ston-Salem, N.C. Teens Survey, 5.2 percent of cause they’re not as harsh, he found health hazards in the “We intend to be the domi- 11th-graders reported using e- in addition to the kiosk selling Smoke ‘N Vape is promoting notes. same magnitude as those from nant player in the category,” cigs or the equivalent in the e-cigs at Lloyd Center. a $25 e-cig starter kit offer be- New CDC data revealed that smoking, Austin says. Smith says. The company has prior month — three times the A Nielsen report for Oct. 26 tween now and year’s end. That of the 1.7 million middle and There’s no dispute that nico- already prepared TV, radio and number tracked in the 2011 found e-cig sales at U.S. conve- provides the equivalent of a car- high school students who have tine from cigarettes or e-cigs is print ads, and other marketing. survey. nience stores the prior month ton of cigarettes that would cost tried e-cigs, 160,000 had never highly addictive — more addic- “There’s going to be some The battery in an e-cig heats a were up 118 percent from a year $40 to $50, says Mark Pittman, a used conventional cigarettes tive than heroin. It’s known to cannibalism,” Smith says, but coil, which turns the flavored earlier. A Wells Fargo Securities Smoke ‘N Vape salesman. Many before. That suggests that cause damage to a fetus in a the company wants smokers to juice into a vapor that’s sucked analyst recently projected $1.8 customers are switching to e- sweet and savory e-cig fl avors mother’s womb, physiological switch to e-cigs. through a tube often resembling billion in e-cig sales this year, cigs, he says. They can walk in- are luring young people to nico- changes to the brain, especially Unlike Blu, which comes in a cigarette. Nicotine is added to and that they’ll surpass ciga- side the store to try out fl avored tine addiction who otherwise among developing adolescents, multiple fl avors, Vuse will only the juice in a mix of propylene rette sales within a decade. juices, or buy at the drive- wouldn’t smoke cigarettes. and it’s not good for the cardio- come in tobacco and menthol fl a- glycol and vegetable glycerin, through window. E-cigs can help some adults vascular system, Austin says. vor. It could be that R.J. Reynolds says Thang Truong, who opened Drive-through e-cigs Cigars and cigarettes “will go stop smoking, Gutelius says, And there’s no scientifi c evi- expects the U.S. Food and Drug Escape Vapor Lounge in April. A new owner just bought The the way of the dinosaurs,” Pitt- and reduce the harm tobacco dence yet showing e-cig users Administration to ban fl avors in Truong managed to kick his Smoke Shack on Southeast Fos- man predicts. E-cigs can be used causes to their bodies. But expe- are more able to shake their e-cigs, as it did with cigarettes. pack-a-day cigarette habit by ter Road near 50th Avenue, and inside a restaurant, a hospital or rience shows smokers who try nicotine addictions, he says. Regulators also face an e-cig switching to e-cigs, and liked converted it to a new business even a funeral parlor, where alternatives such as chewing conundrum. Last month, the them so much he opened his called Smoke ‘N Vape. The inven- people are stressed out and feel tobacco and snus continue “dual Here comes Big Tobacco European Parliament rejected a own vaping parlor. Truong says tory shifted to highlight e-cigs the need to smoke, he says. use” with cigarettes, he says. E- Some observers say big U.S. proposal to tightly regulate he knows of four other vaping and juice, which are sold along- Emily Pittman, the store man- cigs also could cause more ex- cigarette makers have been slow e-cigs as medical devices, opt- businesses in the works in Port- side cigarettes, pipes, bongs, hoo- ager and Mark’s ex-wife, says smokers to relapse. If e-cigs are to enter the e-cig fi eld, perhaps land, Beaverton and Hillsboro, kahs and other products. one of the beauties of e-cigs is used to get around indoor smok- fearing they’d cannibalize sales See VAPOR / Page 3
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Portland NEWS CONTACTS ADVERTISING CONTACTS CORRECTIONS News tips: Web site: Advertising phone: 503-684-0360 The Portland Tribune strives for accuracy. Please contact (503) 620-7355 [email protected] www.portlandtribune.com J. Brian Monihan, Advertising Sales Vice Managing Editor Kevin Harden at 503-546-5167 or Web site: Tribune Circulation: Main offi ce: President, [email protected] [email protected], if you see an error. www.community-classifi eds.com [email protected] 503-226-6397 Email: West Portland: Laura Davis, 503-546-9896 info@community-classifi eds.com Letters to the Editor and Circulation: Closer to home. East Portland: Tamara Hollenbeck, Fax: My View submissions: 503-546-9810 503-546-9894 (503) 620-3433 [email protected] Mailing address: Cheryl DuVal, Manager, Creative services 6605 S.E. Lake Road [email protected] Portland, OR 97222 ©2013 Portland Tribune The Portland Tribune Thursday, November 21, 2013 NEWS A3 Care Act makes Merkley a bit ill
regon U.S. Sen. Jeff er Oregon website so far. De- Merkley is emerging spite hundreds of millions of in the national news dollars spent to design and Omedia as a advertise it, the state’s prime example of a health care exchange Democrat up for re- website is just election next about the year and pan- worst in the icked by the country, ac- Robert problems with cording to nu- Lippert enjoys the Affordable merous news an e-cig at Care Act. reports. Escape Vapor Just a few weeks Most other state in- Lounge while ago, Merkley was such a surance commissioners employee Sopon strong defender of Obamacare said they needed time to con- Muanprasitivej that he attacked Republican sider the change and consult shows challenger Monica Weh- with insurance compa- customers by, a Portland pediat- nies in their states. various e-cigs ric surgeon, for op- Even states with for sale. posing it. Democratic gover- TRIBUNE PHOTO: But since then nors like Massa- JONATHAN HOUSE Merkley repeatedly chussetts haven’t has criticized the announced they program’s website will go along with problems and required the last change to the Vapor: TriMet, Fred Meyer, others bar use cancellation of sub- MERKLEY act yet. California, standard programs. Florida and Kentucky ■ will be introduced in the Febru- 84.5-cents-a-pack state cigarette missioners in Clark County, Last week he co-sponsored a are going along with Obama, From page 2 ary 2014 session. It’s no use, tax increase, due to a record Wash., barred sales of e-cigs bill to allow people who had however. she says, because the Oregon $12 million advertising cam- to minors younger than 18, for their insurance policies can- ing for a more permissive ap- chapters of the cancer, heart paign by tobacco companies. instance. The state of Oregon, celed to keep them for another Drink up: Happy hour proach to their use. and lung associations are de- “Once Big Tobacco gets into Multnomah and Washington year. might improve your health In this country, the FDA has ferring to their national lead- the game, then Katie bar the counties, TriMet and some “Merkley joins Sen. Dianne declared an intent to regulate ers, and those groups aren’t door,” Tauman says. “If the leg- private employers such as Feinstein (D.-Calif.) as sur- Upstream Public Health ar- e-cigs as tobacco products, ready to push state legislation. islative issues aren’t addressed Fred Meyer have barred the prise, bright-blue state Demo- gued that adding fl uoride to which generally face a much “I can’t go forward unless I soon, there’s going to be a criti- use of e-cigs on their grounds. crats who have become co- the region’s Bull Run water lower level of regulatory scru- have a lot of support from the cal mass of lobbying in favor of But that’s as far as govern- sponsors of the bill over the supply would improve our tiny than medical devices. The people who would e-cigs that will be ment regulators have gone past day. Together, they health, but Portlanders didn’t FDA hasn’t actually issued any normally support difficult for the here. amount to the most high-pro- buy that argument, rejecting e-cig regulations yet, but is ex- the anti-tobacco “Once Big Legislature to Multnomah County is study- fi le, nonred-state Democrats water fl uoridation in a May pected to soon. issues,” Tomei overcome.” ing the e-cig problem and to buck party lines on the Af- referendum. Until then, vapers won’t says. Tobacco gets Jason Parks, a “best practices” to address it, fordable Care Act,” the Busi- Now Upstream Public know the ingredients in their That means no into the game, lobbyist for The says Adele Adams, communi- ness Insider website wrote on Health is launching a series of e-cig juices. Some studies found bill will be con- American Cancer cations and policy lead coordi- Nov. 13, citing Oregon’s Demo- monthly forums, called Happy the vapors include hazardous sidered here un- then Katie bar Society Cancer Ac- nator for the county Health cratic voter registration edge. Hour for Health. substances such as benzene, til at least the the door.” tion Network in Department. In other cities, some might formaldehyde and volatile or- 2015 regular ses- — Chuck Tauman, Portland, under- Would-be regulators likely Policy extension buys time question a public health group ganic compounds. sion. Often bills Portland attorney stands that frus- will face a growing constituen- for Cover Oregon website encouraging beer consump- Twenty-eight states have don’t pass the tration, but says cy of e-cig users who swear by tion. But it might be an easier passed laws restricting e-cig first session groups such as his the products, as European reg- But Merkley took much lon- sell to convince Portlanders sales to those 18 and older — they’re introduced in Oregon, are awaiting guidance from ulators recently discovered. ger to recalibrate his position that microbrews are good for with 13 of those states acting so it could take several years their national leaders. “For my Ben Arboleda, a customer at on Obamacare than Oregon our health. this year, Smith says. Oregon is for the state to begin regulat- organization, we kind of take Escape Vapor Lounge, says he Insurance Commissioner Lau- The fi rst one takes place not among them. ing or taxing e-cigs. our time on a lot of these is- smoked cigarettes for 25 years ra Cali took to embrace Presi- Dec. 4 at a Portland brewpub, Escape Vapor Lounge and sues,” Parks says. but managed to quit in one day dent Obama’s offer to extend The Commons Brewery, locat- Smoke ‘N Vape staff say they Narrow window? Some bills being debated in after discovering e-cigs. “I tried canceled policies another year. ed at 1810 S.E. 10th Ave. Pre- require patrons to be 18 or old- Chuck Tauman, a Portland other states are now originat- the patches and gums,” he Cali’s offi ce issued a news re- senters include Lisa Sedlar, er, though. Oregon, which has attorney who has litigated sev- ing from the tobacco industry, says. “It makes me sick.” lease saying she would allow owner of Green Zebra Gro- no sales tax, figures to have eral cases against tobacco com- he says. “This is an opportunity Arboleda no longer has to state-regulated companies to cery, who will talk about the among the lowest e-cig prices panies, fears the window to for us to get out in front of it duck outside for smoking continue their now-substan- importance of access to fresh, in the country. E-cig sales like- enact state e-cig regulations that we’re not taking full ad- breaks during the day, and says dard policies on Friday, the local food. ly are trimming revenue to Or- could close in a year or two. vantage of.” he sometimes uses nicotine- day after Obama announced “Come to learn with and egon’s state and local govern- The three big tobacco compa- Slim chances for statewide free juice in his e-cig. “Right the change in a White House connect to other like-minded ments, as people switch from nies will have more control of actions any time soon has put now, if I don’t want to vape, I news conference. upstream thinkers, enjoy ap- heavily taxed cigarettes. the industry by then, he rea- more pressure on cities and can do it. I can go for a week Of course, Oregon has a petizers, wine and try a com- Oregon legislative commit- sons, and they already have counties to act. Gutelius notes without doing it.” good reason to want the can- plimentary Commons Brew- tees held two hearings on e- signifi cant clout in Salem. Anti- there’s nothing preventing Usually, he says, a few puffs celed policies extended. No ery beer!” according to an cigs in September, though To- smoking groups are still smart- counties from enacting their in the morning will last him all one has been able to sign up announcement on Upstream’s mei says it’s unlikely any bills ing from the 2007 defeat of an own regulations. County com- day. “It’s like coffee.” for coverage through the Cov- website. Is your home ready for the holidays?
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tions at Northeast 99th Avenue tween $15,000 and $30,000 for a REACH will start and Glisan Street, a nonprofi t single-person household. The organization, for low-income commercial space will be owned projects in Portland, people and families. REACH and operated by Ride Connec- Hillsboro in 2014 will manage both phases when tion, a transportation service they are complete. catering to seniors and people By JIM REDDEN REACH also is scheduled to with disabilities. The Tribune begin construction on the fi rst phase of Orchards at Orenco Affordable, near Although the regional the next month. It will be the transit priorities economy is improving, the fi rst development targeting low- The Orchards at Orenco will need for affordable housing income working households in be built near the MAX station is greater than ever before, Hillsboro’s large and growing that gives the neighborhood according to Dan Valliere, Orenco Station neighborhood. its name. That will allow work- the chief execu- The initial project ers to reach their jobs without tive offi cer of will be a 57-unit having to own a car. But REACH, a com- It is unusual apartment designed REACH also wanted to move munity develop- for a nonprofi t to reduce heating beyond providing affordable ment corpora- and cooling require- housing to promoting afford- tion based in housing ments while also able living. Portland. organization creating excellent With that in mind, the fi rst- “In some ways, indoor air quality. phase apartments will be con- the improving or community The fi rst phase is structed to Passive House stan- economy is mak- development expected to cost $14 dards, a method of construction ing the housing million and also take widely used in colder European situation even corporation to a year to complete. countries. It will achieve a near- worse for people have more than Two more buildings ly 90 percent reduction in heat- and families who will follow, totaling ing requirements and a 60 to 70 don’t have much one project 160 units. percent reduction in overall money. More jobs underway at “Hillsboro’s econ- energy use. are being created, omy is growing, but Funding for the project but rents are go- a time. The the housing isn’t TRIBUNE PHOTO: JONATHAN HOUSE comes from multiple sources, ing up,” Valliere fi nancing for keeping up, creating Dan Valliere is CEO of REACH, an affordable housing organization based in the Gray’s Landing building, which including Enterprise Commu- says. the need for more af- it developed in South Waterfront. nity Partners; the Community To help meet such projects fordable housing for Housing Fund; the Energy the growing de- is complex and the new workers,” veterans and other low-income Trust of Oregon; the Meyer Me- mand, REACH says Valliere, who people in South Waterfront, morial Trust; Oregon Housing will begin con- sometimes began working at and moved its offi ces there. and Community Services; struction of two takes years to REACH in May. Be- And in May, REACH merged NeighborWorks America; and new affordable put together. fore that, he worked with Affordable Community En- Washington County. housing projects at Chicago Com- vironments in Vancouver, tak- When completed, the apart- next year. One is mons, a neighbor- ing ownership of its 198 units of ments will be targeted to work- in Portland and the other is in hood improvement organiza- affordable housing in Washing- ing families earning 30 to 60 Hillsboro, which will be tion in Chicago. ton. The merger won an award percent of the area’s median REACH’s fi rst new project out- from the Nonprofi t Network of family income as defi ned by the side Portland. Valliere expects Financing hard to come by Southwest Washington for its federal government. other projects in different parts It is unusual for a nonprofi t collaborative approach. REACH fi rst started offering of the region to follow that. housing organization or com- REACH has built and pre- services in Hillsboro when it “There is a lot of need in Hill- munity development corpora- served affordable housing for acquired The Maples, an exist- sboro and the rest of the region, tion to have more than one proj- low-income individuals and COURTESY CARLETON HART ARCHITECTS ing affordable housing project and we want to help respond to ect underway at a time. The fi - families in the Portland met- REACH will begin construction of the second phase of Glisan Commons that needed renovations. The that. We are now meeting with nancing for such projects is ropolitan region for 30 years. in March, in the Gateway area. Orchard at Orenco is the orga- leaders in different communities complex and sometimes takes Its portfolio currently in- nization’s first new project to assess their needs and see years to put together. cludes 1,658 units, including obtained for each one. They sign (LEED) Gold standards, there, however. how we can help,” Valliere says. But REACH already has single-family homes, apart- usually include both public and including water conservation Gray’s Landing was named The Portland project is the shown it can handle multiple ment buildings, and mixed-use private sources, along with measures and a community after the late developer and second phase of Glisan Com- projects at once. It began pro- developments. state and federal tax credits garden. philanthropist John Gray. It mons, an affordable apartment viding affordable housing in in- The Glisan Commons and Or- that can be sold to investors. Funding partners include the had long been promised by the complex in the Gateway area, ner Southeast Portland more chards at Orenco projects show Portland Housing Bureau; Bank City Council but languished where work will begin in March. than 20 years ago and quickly how diffi cult it can be to build Project allows ‘aging in place’ of America; the Network for Or- until REACH got involved. The 60-unit development will of- began building projects in oth- affordable housing. Although The second phase of Glisan egon Affordable Housing; Ore- Funding sources included the fer affordable housing and so- er parts of the city. The organi- the need grew throughout the Commons will include a 60-unit gon Housing and Community Oregon Housing and Commu- cial services to seniors and zation recently acquired the Great Recession as more and residential building for senior Services; NeighborWorks nity Services; the Portland people with disabilities. 51-unit Bronaugh Apartments more workers lost their jobs citizens, bringing the total America; Enterprise Commu- Housing Bureau; US Bank; En- The project will cost around in downtown Portland to pre- and defaulted on their mortgag- number of units in both phases nity Partners; and the City of terprise Community Partners; $15 million and take a year to serve its tax-exempt status as es, raising the necessary capital to 127. it will be built less than Portland Green Streets. In addi- the Department of Housing complete. housing for low-income seniors. is a long and arduous process. 1,000 feet from a MAX station tion, the developer is deferring and Urban Development; The first phase of Glisan Before that, REACH built Because such projects don’t and several TriMet bus connec- $275,000 of its fee. NeighborWorks America; and Commons, a 67-unit apartment, Gray’s Landing, a $50 million generate large profi ts, multiple tions. Amenities include gener- When completed, the apart- the Bureau of Environmental is being built by Human Solu- housing project for homeless sources of financing must be ous outdoor space and designs ments will be rented to seniors Services. to allow seniors to “age in earning approximately 30 to 50 The Bronaugh Apartments place.” Green features include percent of the area’s median was acquired with funds from construction to Leadership in family income as determined by the Network for Oregon Afford- The Honda Energy and Environmental De- the federal government, or be- able Housing. Black Friday 1,700 SQUARE FOOT HOME. RED Event 2 SQUARE FEET OF WARMTH. SeeSee HHondaon Red & Save Some Green!enen! Not okay. Get up to $100 off Honda Generators, Nov. 15– Dec. 2!! * $50 Instant Rebate on all Honda Generators 3000 watts or less and $100 on all generators 4000 watts or more.
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