Cadbury UK Limited Trademarks
Total Page：16
File Type：pdf, Size：1020Kb
Load more
Recommended publications
-
Chocolate Wars Waged with Kittens and Brick Dust by KATE ROBERTSON Printed in the Toronto Star on December 20, 2010
An interesting article sent to you by Pervin Family Business Advisors Inc. Chocolate wars waged with kittens and brick dust BY KATE ROBERTSON Printed in The Toronto Star on December 20, 2010 Author Deborah Cadbury had always planned on writing the history of chocolate; after all, she is a descendant of the family that founded the largest and most successful chocolate company in the world. But it was what she calls the “cuddly Quaker bits,” that made her realize it was a tale worth telling. Two Quaker brothers, George and Richard Cadbury, took over their father John's failing chocolate company in the mid-19th century, when cocoa was only regarded as a cozy drink for chilly nights. Following their strict religious belief that “personal profiteering from business success was considered as shameful as debt,” they introduced the world's first chocolate bar and built the town of Bournville, now part of Birmingham, England around the Cadbury factory. Housing, swimming lessons and sickness benefits were all part of the enlightened social plan. For Cadbury, a historian based in England, the credit crunch of 2005, which saw banks in Britain and the U.S. collapse, brought home the fact that some of that progressive social idealism, albeit of a rather austere strain, was sadly lacking in the cutthroat world of capitalism and free markets. That's when she really decided to delve in. She had just finished researching the life of George Cadbury when Chicago-based Kraft Foods announced its hostile takeover bid for Cadbury. Suddenly, her project was very topical. -
2020 Easter Candy
2020 EASTER CANDY BOOK 1 OF 2 Orders Due Back to URM no later than September 16th, 2019 The following items are the offerings for your 2020 Easter Candy. Hershey is offering an early ship on eight of their Easter items. These can be found at the beginning of Catalog 1 and will ship to stores 12/29/19. All other items will ship 2/9/20 All orders are due to URM by September 16th, 2019. Preferred Ordering Method: Online ordering is fast, efficient, and the preferred way to order. Detailed instructions for Online ordering can be found on the Portal under Retail Kiosk/Documents/User Guides. Please read the instructions and utilize the Online ordering. Alternate Ordering Methods: Complete the separate Easter Candy order guide then scan or email to Rena Goodwin at [email protected] If you cannot utilize the first two ordering methods: orders may be faxed ATTN: Rena Goodwin 509-467-2738 We reserve the right to change prices due to typographical errors or incorrect information from vendors JANUARY Item #389324-5 Line # 1 Item #389319-5 Line # 2 Item #389320-3 Line # 3 HRSH AST CNT GDS SHIPPER 432/ASST CADBURY CARAMEL EGG 288/1.2 OZ CADBURY CHOC CRM EGG 288/1.2 OZ Net Cost:$263.24 EA .61¢ SRP: .89¢/32% Net Cost:$182.98 EA .64¢ SRP: .95¢/33% Net Cost:$182.98 EA .64¢ SRP: .95¢/33% 72 MILK CHOC BUNNIES 1.2 OZ UPC: 34000-00687 UPC: 34000-00799 UPC: 34000-00712 72 ALMOND JOY EGGS 1.1 OZ UPC: 34000-00231 180 REESES PB EGGS 1.2 OZ UPC: 34000-00475 36 KIT KAT 1.55 OZ UPC: 34000-24659 36 REESE’S WHITE CHOC PB 1.2 O Z UPC: 34000-00692 36 REESES PIECES -
Analysis of Cadbury
JOURNAL OF CRITICAL REVIEWS ISSN- 2394-5125 VOL 7, ISSUE 14, 2020 Brand Management: Analysis of Cadbury Rinoy Babu ManakkalethuResearch Scholar Department of Commerce Sree Narayana Guru College, K.K. Chavadi, P.O., Coimbatore Dr.D.MahilaVasanthiThangam Associate Professor of Commerce Karunya Institute of Technology and Sciences Coimbatore-114 Abstract This study is conceptual in nature, covers a detailed description and analysis of the Brand Elements, Brand Loyalty, Brand Architecture, Positioning, repositioning, Brand Image, Brand Awareness etc. The objective of this research was to breakdown and analyses the strategic brand management process of Cadbury, a subsidiary of Mondelez International. As we all know, Cadbury is a brand that enjoys much Brand Equity owing to its high Brand Awareness, Brand Loyalty, and perceived quality. The Brand Elements of Cadbury has played a major role in its branding over the years. It is because of the high popularity of the brand elements of Cadbury that even after its acquisition by Mondelez International, they have not altered the name or any other aspect of the Brand Elements. In this project, we analyse various dimensions of the strategic brand management process of Cadbury. Also tried to analyse the Brand Image and Awareness for Cadbury. Various Frameworks and examples have been applied for this study. Introduction Cadbury, formerly known as Cadbury’s and Cadbury Schweppes, is a British multinational confectionery company wholly owned by Mondelez International (originally Kraft Foods) since 2010. It is the second largest confectionery brand in the world after Mars. Cadbury is internationally headquartered in Uxbridge, West London, and operates in more than 50 countries worldwide. -
2014 At-A-Glance
1 2014 AT-A-GLANCE At Mondelēz International our Call For Well-being focuses on four areas where we believe we can make the greatest difference: Mindful Snacking, Sustainability, Safety and Community. In each of these areas, we outlined specific goals to which we hold ourselves accountable. We continue to make progress toward these goals and scale our efforts with our partners and suppliers to achieve our commitments to make impactful change. MINDFUL SNACKING | Empowering consumers to snack mindfully. GOALS* PROGRESS BY END OF 2014 HIGHLIGHTS Transform portfolio Deliver 25% of revenue from On In 2014 22.4% of our revenue was from our by offering more Better Choices by 2020 Target Better Choices products. nutritious choices Since 2012 Mindful Portion products grew by 16%. Increase individually wrapped portion On Examples include single servings of our chocolates, control options 25% by 2020 Target Milka Crispello, Moro, and Gallito; Club Social and Pacific crackers, and portion packs of Oreo cookies. Improve current Achieved 1% reduction of saturated fat across our More portfolio Reduce saturated fat 10% by 2020 entire global portfolio. We have seen success in reducing Needed saturated fat by 40% in some Oreo varieties, and are replacing saturated fat oils in our biscuits. Achieved 2% reduction of sodium across our entire On global portfolio. We are making continued progress – Reduce sodium 10% by 2020 Target reduced sodium in Oreo, as well as cheese and other biscuits in Latin America. Since 2012 increased whole grains by 23% across On global portfolio. Launched new products with whole grains Increase whole grains 25% by 2020 Target including Barni mini biscuits, Honey Maid Go Bites and Wheat Thins. -
Hello. Come and Get a Real Taste of Cadbury
Hello. Come and get a real taste of Cadbury. Who we are, why we’re different and what we’re doing to achieve our vision of being not just the biggest but also the best confectionery company in the world. Where to start? Well, we create chocolate, gum and candy brands people love – brands like Cadbury Dairy Milk, Trident and Halls. So, let’s start there… Did you know? 3 60 200 35,000 50,000 millions We make and sell three We operate in over Every day, millions kinds of confectionery: 60 countries and sell We’re nearly 200 We work with around 35,000 We employ around of people around the chocolate, gum and candy nearly everywhere years young direct and indirect suppliers 50,000 people world enjoy our brands chocolatedelicious brands We love chocolate. It’s been a big part of our lives since our earliest days. When John Cadbury started his business way back in 1824, did he realise he was laying the foundations for one of the world’s great chocolate companies? We don’t know for sure. But what we do know is that today, for many people around the world, only Cadbury chocolate will do. A glass and a half hero Cadbury Dairy Milk is at the heart of our success. Loved by millions of people in over 30 countries around the world, it generates around £500 million of sales each year. And no matter where in the world Cadbury Dairy Milk is enjoyed, there’s always a glass and a half of fresh, natural milk in every half pound. -
MDLZ Overview
Case Study An overview of Cadbury World: its origins, history and operations © Mondelēz International, produced by Cadbury World Marketing Team 2016 Overview This case study explains the history and product development of Cadbury World; aspects of its operational and marketing functions, as well as providing some key numerical data. It is intended to provide students and other interested parties with a snapshot view of and insight into one of the UK’s leading leisure attractions. It is strongly recommended that the case study is used in association with a visit to the attraction. Cadbury World in Context Seen as a new venture into the leisure industry when it opened in 1990, Cadbury World began its life principally as a public relations tool, but quickly became a popular half-day venue for people of all ages looking for quality leisure time. The original attraction was very educational and historically based with mainly static displays: the original vision for Cadbury World was to provide a tourist attraction experience and provide an alternative to the demands from the general public denied access to the Bournville factory tour, which ceased due to health and safety practicalities around the time of the merger between Cadbury and Schweppes in 1969. In setting up Cadbury World, in the face of strict health and safety and hygiene legislation, the vision was to underpin the central message of “Cadbury means chocolate means fun” with the interpretation of cocoa and Cadbury’s chocolate both past and present. Responding to these principles, Cadbury World was conceived as a continuation of this message. -
3 Chances to Win
CADBURY WIN HAMPERS 3 CHANCES TO WIN Easter Letter Hunt - WIN Chocolate Goodies... M Barnwell Services are giving you the chance to win either a Cadbury Ultimate Easter Basket, a Cadbury Deluxe Easter Egg Hamper or a Cadbury Crème Eggs 48 Box. Between Monday 5th March and Tuesday 27th March 2018, there will be EIGHT bunnies, all with individual letters, hidden within the M Barnwell Services’ website. Find all EIGHT and rearrange the letters to make a popular product category. Then simply send your answer to [email protected]. Three winners will be randomly selected from all the entries. No purchase necessary to enter the competition. START YOUR SEARCH TODAY! WWW.BARNWELL.CO.UK BIRMINGHAM Reginald Road Cadbury Prize Contents Smethwick West Midlands 1st Prize - Cadbury Ultimate Easter Basket B67 5AS Tel: +44 (0)121 429 8011 Content: Fax : +44 (0)121 434 3016 1 x 20” Gift Wicker Hamper with Buckle Fastenings BRISTOL 1 x 274g Cadbury Heroes Large Egg Unit 13 Avonbank Ind. Centre West Town Road 1 x 278g Cadbury Crème Egg Large Egg Avonmouth Bristol 1 x 342g Large Cadbury Egg Hunt Pack BS11 9DE 1 x 282g Large Twirl Egg Tel: +44 (0)117 982 5245 Fax: +44 (0)117 923 5623 1 x 103g Mini Eggs Tube DARTFORD 1 x 130g Cadbury Mini Eggs Medium Egg Unit 7 Schooner Park 1 x 153g Dairy Milk With Oreo Minis Egg Crossways Business Park Dartford 1 x 128g Cadbury Buttons Egg Kent DA2 6NW 1 x 100g Dairy Milk Hollow Bunny Tel: +44 (0)1322 293024 1 x 85g Dairy Milk Buttons Egg Fax: +44 (0)1322 272099 1 x 129g Cadbury Caramel Egg 3 Pack GLASGOW 14-16 Murray Place 1 x 165g Jelly Babies Chicks Bag Righead Industrial Estate 1 x 100g Dairy Milk Spring Easter Bar Bellshill Lanarkshire ML4 3LP 2nd Prize – Deluxe Easter Egg Hamper Tel: +44 (0)1698 749666 Fax: +44 (0)1698 749888 Content: 1 x 300g Large Roses Egg (1 Large Egg, 1 Bag of Roses) MANCHESTER Unit 36/37 Westbrook Trad Est. -
Buyer's Guide
Buyer’s Guide Essential Deals Specials apply from 11 June to 24 June 2018. Prices exclude GST. Bluebird Original Cut Chips or Extrusions Cadbury Twin Pack Bars Cadbury Novelty Bars 30g - 60g 20x - 50x 25g - 40g 45g - 85g 24x - 35x 1037384 Mighty Perky Nana 1338516 Thinly Cut Sour Cream & Chives 5224329 Twirl Caramel 5224567 Twirl Caramel 1091125 Original Cut Salt & Vinegar 1033600 Luxury Flake 1091388 Black Forest 1091126 Original Cut Ready Salted 1340659 Dairy Milk 1029968 Moro Gold 1338515 Thinly Cut Ready Salted 1035971 Crunchie 1091391 Caramello 1091127 Original Cut Chicken 1034791 Picnic 1091386 Fruit / Nut 1022571 Burger Rings 1038135 Moro 1091392 Dairy Milk 1034573 Picnic Bar 1022557 Cheezels *Sold in inners only 1022554 Rashuns 5230222 Dark Milk 1022561 Twisties 1035724 Crunchie 1025084 Time Out 1037488 Moro 1017690 Flake 1034683 Twirl ¢ 29 ¢ 78 ea 1 ea* 81 ea* *Sold in inners only Pods, M&M’s or Maltesers Mars Novelty Bars 35g - 55g 12x - 48x Wrigley’s Extra Gum 14g 24x - 30x Family Bags 145g - 200g 1011188 M&M’s Mini Tubes 1035692 Professional White Lemon Lime 1091888 M&M’s Milk Chocolate 1093206 M&M’s Milk Choc 1014913 Professional White Peppermint 5204989 M&M’s Crispy Mint 1093208 M&M’s Crispy 1323734 Bubblemint 5086878 Maltesers Dark 1093207 M&M’s Peanut 1323733 Peppermint 1091890 M&M’s Peanut 5232003 Bounty 1323732 Spearmint 1091887 M&M’s Crispy 1311391 Snickers *Sold in inners only 1092051 Pods Snickers 1035352 Twix 1091891 M&M’s Minis 1035354 Mars 1092050 Pods Mars *Sold in inners only 1040337 Maltesers 59 ¢ ¢ 2 ea 88 -
Copyrighted Material
Index Absolutely Pure, therefore Best, 23 Cadbury, 232 Acquisition Trail, 281 advertising, 311 Advertising, see Full-length sound fi lm approach, 170 Alkalised cocoa, 26, 27, 32, 35 armoury, 86 Allergens, see Genetically modifi ed ingredients cakes, 309 American armed forces, 150 Cadbury, Adrian, 175, 224, 232 Arkwright, Richard, 49 Cadbury, Barrow, 110 Associated British Foods, 212 Cadbury, Dominic, 247, 248, 283, 293, Australia, 98, 113, 115, 124, 125, 127, 128, 133, 299, 303, 330 135, 137, 139, 141, 142, 145, 161, 196, 259, Cadbury, Edward, 38, 80, 83 261, 272, 310, 313, 335 Cadbury, Egbert, 111 Australian confectionery market, 128 Cadbury, George, 9, 12, 13, 20, 35, 50, 52, 59, 70, 77, 91, 110, 111, 112, 113, 325 Cadbury, John, 4, 6, 7, 32, 294 Best quality fancy goods, 45 Cadbury, Laurence, 165 Best-selling chocolate bar, 84 Cadbury, Paul, 115, 175, 210, 214, 232 Birmingham canal, 50 Cadbury, Richard, 7, 26, 41, 50, 59, 70, 325 Birmingham West suburban railway, 50 Cadbury, William, 97, 99 Black, Cilla, 245 Cadbury Board, 25, 108, 161, 187, 204 Black Forest, 313 Cadbury brand(s), 69, 243, 294 Bonus Bar, 185 Cadbury business, 20, 34, 37, 49, 70, 74, 135, 144 Bournville annual output, 153 development of, 37 Bournville-based exporter, 124 major impact, 74 Bournville business model, 205 Cadbury campaign, 69 Bournville cocoa, 27, 28, 29, 37, 39, 40, 45, Cadbury chocolate biscuits, 165, 220 74, 75, 77, 92, 97, 98, 101, 108, 139, Cadbury chocolate business, 224 144, 160, 162, 205, 328 Cadbury chocolate(s), 251, 272 success of, 108 Cadbury Classics, 301 Bournville dark chocolate, 298 Cadbury cocoa, 25, 27 Bournville enterprise, 146 Cadbury cococubs, 92 Bournville experiment, 166 Cadbury cream liqueur, 311 Bournville export department, 202 Cadbury display, 257 Bournville factory, 90 http://www.pbookshop.comTh e choice is yours. -
Cadbury Creme Egg Single 40G
Cadbury Creme Egg Single 40g EAN 50201600 Target market(s) GB, IE Components Ingredients Sugar Milk Glucose Syrup Cocoa Butter Invert Sugar Syrup Dried Whey (from Milk) Cocoa Mass Vegetable Fats (Palm, Shea) Emulsifier (E442) Dried Egg White Flavourings Colour (Paprika Extract) Milk Chocolate: Milk Solids 14% minimum Contains Vegetable Fats in addition to Cocoa Butter Nutrition Per 100g Per egg (40g) *Reference Intakes Energy 1860 kJ 744 kJ 8400 kJ 440 kcal 177 kcal 2000 kcal Fat 15g 6.1g 70g of which Saturates 9.3g 3.7g 20g Carbohydrate 73g 29g 260g of which Sugars 66.5g 26.5g 90g Fibre 0.4g 0.1g Protein 3.2g 1.3g 50g Salt 0.15g 0.06g 6g *% reference intake of an average adult (8400 kJ/2000 kcal) Calculated Nutrition per 100g Per egg (40g) Energy (kJ) 1860 744 Energy (kcal) 440 177 Fat (g) 15 6.1 of which saturates (g) 9.3 3.7 Carbohydrate (g) 73 29 of which sugars (g) 66.5 26.5 Fibre (g) 0.4 0.1 Protein (g) 3.2 1.3 Salt (g) 0.15 0.06 Front of Pack Nutrition Per Portion Each 40g serving contains Per 100g/ml Per 100g Energy Fat Saturates Sugars Salt 744kJ 6.1g 3.7g 26.5g 0.06g Energy 177kcal 1860kJ 440kcal 9% 9% 19% 29% 1% % reference intake of an average adult (8400 kJ/2000 kcal) Product Description Brand Cadbury Features Delicious Cadbury milk chocolate egg with a gooey fondant centre A perfect Easter treat! Suitable for vegetarians Standardised Brand Brand Cadbury Regulated Product Name Milk chocolate egg with a soft fondant centre (47%) Marketing Company Name Mondelez UK / Mondelez Ireland Company Address Mondelez UK, PO Box 7008, Birmingham, B30 2PT. -
Freequency Rewards®
® FREEQUENCY REWARDS OVER 700 ITEMS TO MIX & MATCH! 100 GRAND PRE-PRICED 2/$3 20oz ICED TEA 20z CRUSH GRAPE 100oz FOUNTAIN REFILL 20oz MONSTER MUTANT 20z CRUSH ORANGE 12oz CAPPUCINO 20oz MONSTER RED DAWN 20z CRUSH STRAWBERRY 12oz COFFEE 20oz UNSWEET TEA 20z CRYSTAL PEPSI 12oz COFFEE REFILL 20z 7UP 20z DIET 7UP 12oz FOUNTAIN 20z A&W CREAM SODA 20z DIET A&W ROOT BEER 12oz HOT CHOCOLATE 20z A&W ROOT BEER 20z DIET ALE 8 12oz JUICE 20z A&W ROOT BEER TEN CALORIE 20z DIET CODE RED 12oz KIDS HOT CHOCOLATE 20z ALE 8 20z DIET COKE 16oz CAPPUCINO 20z BARQS RED CRÈME 20z DIET DR PEP CHERRY 16oz COFFEE 20z BARQS ROOT BEER 20z DIET DR PEPPER 16oz COFFEE REFILL 20z BIG BLUE 20z DIET LIME PEPSI 16OZ FIZZFREEZ 20z BIG RED 20z DIET MOUNTAIN DEW 16oz FIZZFREEZ REFILL 20z BIG RED ZERO 20z DIET MOUNTAIN DEW SUPER NOVA 16oz FOUNTAIN 20z CAFFEINE FREE DIET COKE 20z DIET MOUNTAIN DEW ULTRA VIOLET 16oz FROZEN BEVERAGE 20z CAFFEINE FREE DIET PEPSI 20z DIET MOUNTAIN DEW VOLTAGE 16oz ICED COFFEE 20z CAFFEINE FREE PEPSI 20z DIET PEPSI 16oz ICED TEA 20z CANADA DRY GINGER ALE 20z DIET PEPSI CLASSIC 16oz KIDS FIZZFREEZ® 20z CANADA DRY GINGER ALE TEN CALORIE 20z DIET PEPSI JAZZ 16oz REFILL 69¢ COLD DISPENSED 20z CHEERWINE 20z DIET PEPSI MAX 16oz REFILL 69¢ HOT DISPENSED 20z CHERRY 7UP 20z DIET RITE COLA 16oz UNSWEET TEA 20z CHERRY COKE 20z DIET SIERRA CRANBERRY 16z FIZZFREEZ® PLASTIC 20z CHERRY COKE ZERO 20z DIET SKI 20oz CAPPUCINO 20z CHERRY PEPSI 20z DIET SUNDROP 20oz COFFEE 20z CHERRY SKI 20z DIET SUNKIST LEMONADE 20oz Coffee 49¢ 20z CHERRY VANILLA PEPSI 20z DIET -
When the Chocolate Used in Cadbury Creme Eggs Was Changed to a Less
When the chocolate used in Cadbury Creme Eggs was changed to a less expensive chocolate, what variances would have been impacted? A Cadbury Creme Egg is an egg-shaped chocolate candy that weighs about 35 grams, or a little more than 1.2 ounces. It is filled with a white fondant and a smaller amount of yellow fondant, meant to mimic an actual egg. (Fondant is a type of sugar syrup.) In the U.S., Cadbury Creme Eggs are marketed and distributed by The Hershey Company. The Creme Eggs are produced by Cadbury Adams in Canada and by Cadbury UK in the United Kingdom. In the UK factory, 1.5 million Creme Eggs are manufactured per day. Creme Eggs have been sold in the U.S. under the Cadbury Creme Egg name since 1971. Creme Eggs are sold every year from New Year’s Day until Easter. In 2015, Cadbury changed its formula for the eggs by replacing its Cadbury Dairy Milk chocolate with “standard cocoa mix chocolate.” The standard chocolate is a less expensive ingredient than the Cadbury Dairy Milk. The company assured customers that the taste of the Creme Eggs would not change. Consumers reacted negatively to the recipe change. Sales of Cadbury Creme Eggs have fallen by more than $14 million since the chocolate substitution; this drop has been speculated to have been caused by the change in the recipe. Questions 1. Assume that Cadbury uses standard costing in its manufacturing operations. What variance would have been impacted by the decrease in the cost of the chocolate used in the Cadbury eggs? Would this variance have been favorable or unfavorable? What position or department within Cadbury would have been responsible for that variance? 2.