Preprints (www.preprints.org) | NOT PEER-REVIEWED | Posted: 31 May 2021 doi:10.20944/preprints202105.0718.v1 Article SHIFTING SHOPPING PATTERNS THROUGH FOOD MARKETPLACE PLATFORM: A CASE STUDY IN MAJOR CITIES OF INDONESIA 1 2 3 Istianingsih * Islamiah Kamil robertus Suraji 1 Economics and Business Faculty, Universitas Bhayangkara Jakarta Raya, Kota Jakarta Selatan, Daerah Khusus Ibukota Jakarta 12550, Indonesia;
[email protected] * Correspondence:
[email protected] 2 Business and Social Science Faculty, Universitas Dian Nusantara.
[email protected] 2 Computer Science Faculty, Universitas Bhayangkara Jakarta Raya, Kota Jakarta Selatan, Daerah Khusus Ibukota Jakarta 12550, Indonesia;
[email protected] Abstract: The obligation to keep a distance from other people due to the pandemic has changed human life patterns, especially in shopping for their primary needs, namely food. The presence of the food marketplace presents new hope in maintaining health and food availability without crowding with other people while shopping. The main problem that is often a concern of the public when shopping online is transaction security and the Ease of use of this food marketplace applica- tion. This research is the intensity of using the Food Marketplace in terms of Interest, transaction security, and Ease of use of this application.Researchers analyzed the relationship between varia- bles with the Structural equation model. Respondents who became this sample were 300 applica- tion users spread across various major cities in Indonesia.This study's results provide a view that the intensity of the food marketplace's use has increased significantly during the new normal life.